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  Authors

Vishnu Priyanka. Billala,Prof (Dr). Ashish S Noel

  Keywords

market analysis, market trends, pricing strategies, distribution channels, price spread.

  Abstract


The demand for mushrooms is steadily increasing as a result of their appeal in terms of cooking, nutrition, and health benefits. They are also being explored for their potential in waste management. In the Indian market, the growth of the mushroom industry is primarily driven by a rising health consciousness among consumers who seek nutrient-rich and cholesterol-free food options. Additionally, the growing trend of veganism and the recognition of mushrooms as a flavourful meat substitute contribute to the market's expansion. The utilization of mushrooms in dietary supplements, thanks to their high fiber content and digestive enzymes that support gut and immune health, further drives the demand for these products. Furthermore, India is witnessing export opportunities for processed mushroom varieties, particularly in Western countries, creating a positive outlook for the regional market. Advancements in mushroom packaging technologies, such as the development of packaging materials that regulate humidity and prevent water condensation, are also contributing to market growth. Additionally, the pharmaceutical industry's increasing use of mushrooms for treating diseases like hypercholesterolemia and hypertension catalyzes market expansion. Moreover, substantial investments in smart automation technologies for mushroom production, aimed at enhancing yield and reducing costs, are expected to further fuel the mushroom market growth in India in the foreseeable future.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2306282

  Paper ID - 239413

  Author type - Indian Author

  Page Number(s) - c579-c583

  Pubished in - Volume 11 | Issue 6 | June 2023

  DOI (Digital Object Identifier) -   

  No Of Downloads - 120

  Author Country - India, 522004, Guntur, Guntur, 522004, Others area

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2306282

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2306282

  Published Paper PDF Downlaod: - download.php?file=IJCRT2306282

  Cite this article

Vishnu Priyanka. Billala,Prof (Dr). Ashish S Noel,   "Study On Marketing Of Mushroom In Guntur District Of Andhra Pradesh", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 6, pp.c579-c583, June 2023, Available at :http://www.ijcrt.org/papers/IJCRT2306282.pdf

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