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A STUDY TO UNDERSTAND CONSUMER (GENERATION Y & GENERATION Z) PREFERENCE OF NON FUEL RETAIL SERVICES IN A FUEL RETAIL OUTLET
Authors
Rajdeep Baruah,Vamsi Kiran Pithani
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Keywords
Consumer behaviour, retail petrol outlet, Petro-retailing, Non- fuel Retailing
Abstract
In colloquial terms, Petro-retailing business is the selling of petroleum products. Petro-retailing is the heart of the oil & gas industry as it is through this platform through which the highest revenue generating petroleum products (mid-distillates) are directly sold to the customers. After the 1991 economic reforms in India, the Petro retail Sector is open to private players which were earlier a monopoly of the PSUs. With the private players coming in, the market is witnessing a lot of forces of marketing and competition in operation. So, Gone are the days when Fuel Retail Outlets (ROs) were just a place where costumers went for Fuel Refilling. Every Oil Marketing company (OMC) is now coming out with different strategies in order to attract new customers as well as retain its existing customers.
With this Perspective, the author is trying to understand what Non-fuel retailing (NFR) services the youth of India expects from the OMCs and to identify the level of preference given by the Generation Y & Z to the services present or should be present in a RO. With this study the author tries to identify the top 5 services that should be present in any RO.
IJCRT's Publication Details
Unique Identification Number - IJCRT1812256
Paper ID - 186065
Author type - Indian Author
Page Number(s) - 240-244
Pubished in - Volume 6 | Issue 2 | April 2018
DOI (Digital Object Identifier) -
No Of Downloads - 1148
Author Country - India, India, Dehradun, Dehradun, India, Management
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
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Rajdeep Baruah,Vamsi Kiran Pithani, "A STUDY TO UNDERSTAND CONSUMER (GENERATION Y & GENERATION Z) PREFERENCE OF NON FUEL RETAIL SERVICES IN A FUEL RETAIL OUTLET", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.240-244, April 2018, Available at :http://www.ijcrt.org/papers/IJCRT1812256.pdf
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