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Published Paper Details:
VIABILITY OF FRANCHISING BUSINESS MODELS AN EMPIRICAL STUDY
Authors
Prof A.Seshachalam,Prof A.Asif Ali,Dr. H.S.Githanjali
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Keywords
Franchising, Business, Brands, Franchiser, Franchisee, Marketing, Advertisement.
Abstract
Franchising is an arrangement where one party (franchiser) grants another
party (franchisee) the right to use its trademark or trade-name as well as certain business
systems and processes, to produce and market a good or service according to certain
specifications.
The franchisee usually pays a one-time franchise fee plus a percentage of sales revenue as
royalty, and gains immediate name recognition, tried and tested products, standard building
design and decor, detailed techniques in running and promoting the business, training of
employees and ongoing help in promoting and upgrading of the products.
For examples some of the largest franchise in the world which are deemed as supersized
franchise brands are McDonald’s, 7-Eleven, KFC, Subway, Burger Kind, Hertz, Ace
Hardware and Circle K.
Until now, research on franchising has been lacking in India. However, India was one of the
first Asian countries to develop numerous franchise units. Previous franchising research
indicates that qualitative studies are not sufficiently used in this field. Therefore, it was
decided to interview franchisees in order to better understand how and why people choose
franchise rather than other forms of business.
The purpose of this exploratory/descriptive quantitative study is to examine the viability of
various franchisee models prevailing in the market. For this research the researcher has
selected a sample size in the city of Chennai.
IJCRT's Publication Details
Unique Identification Number - IJCRT1704121
Paper ID - 170390
Author type - Indian Author
Page Number(s) - 904-913
Pubished in - Volume 5 | Issue 4 | November 2017
DOI (Digital Object Identifier) - http://doi.one/10.1727/IJCRT.17102
No Of Downloads - 1723
Author Country - 560059, INDIA, BENGALURU, BENGALURU, INDIA, Management
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT1704121
Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT1704121
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Prof A.Seshachalam,Prof A.Asif Ali,Dr. H.S.Githanjali, "VIABILITY OF FRANCHISING BUSINESS MODELS AN EMPIRICAL STUDY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 4, pp.904-913, November 2017, Available at :http://www.ijcrt.org/papers/IJCRT1704121.pdf
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