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Today the communities around the world are taking advantage of the communication methods to improve people�s lives. They are using new information and communication technologies to help and create social and economic changes in areas as diverse as health, education, culture, and democratic engagement. The influence of mass media and communication in health care is increasing day by day. The environment for communicating about health has changed significantly. These changes include dramatic increases in the number of communication channels and the number of health issues vying for public attention as well as the consumer demands for more and better quality health information, and the increased sophistication of marketing and sales techniques, such as direct-to-consumer advertising of prescription drugs and sales of medical devices and medications over the Internet. In this context that the researcher done the study on the role of health communication in health care management. It is true to say that communication is more than mere exchange of information but it is a process necessary to pave the way for desired changes in human behavior, and informed individual and community participation to achieve predetermined goals. An objective of study was headed as follows: 1. To study the importance of health communication in health care of patients in a tertiary care institution. 2. To know various methods of health communication used in the management of patients by doctors in the selected hospital. 3. To evaluate the effectiveness of health communication on the behavioral changes of patients. The research approach adopted in this study was descriptive method. The information, opinion and attitude are collected through structured questionnaire method. The study was conducted in Guru Nanak Mission Hospital, a 5o0 bedded multi specialty hospital established in1983. The population consists of doctors, patients and their relatives. A sample size of 20 doctors who were associated with various clinical departments of the hospital and 100 patients of the hospital were selected for the study. The samples were selected by using simple random sampling method. The tool selected for data collection includes two structured questionnaire with open-ended and closes ended questions. A pilot study was conducted with 3 doctors and 10 patients of various departments. The study revealed that 55% of the doctors were of the opinion that Health Communication is very important and 45% were of the opinion that it is important while no one had the opinion that it is less important or not at all important and the study showed that 45% of the doctors usually give information about the health of the patients during the consultation but 10% of them rarely spend sufficient time for patients during the consultation. 14% of the patients opinioned that doctors rarely spend sufficient time for them during the consultation. The statement is very clear from the result of the study, that is, 54% of patients have effectively been influenced by Health Communication and 37% of them opinioned that Health Communication has usually make changes in their behavior. The study concluded that Health Communication is very important in health care management and the various methods used are effective and are capable of making behavioral changes.