ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: LI FI- NEW COMMUNICATION TECHNOLOGY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020011
Register Paper ID - 210693
Title: LI FI- NEW COMMUNICATION TECHNOLOGY
Author Name(s): Mr.Jadhav R.R, Mr.Satpute A.S, Mr.Chandre V.S
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 44-50
Year: January 2021
Downloads: 943
Significant examination e?orts have been coordinated in the course of recent years, towards investigating elective pieces of the electromagnetic range that might o?oad an enormous part of the organization tra?c from the packed radio recurrence (RF) space. Because of the most recent upgrades, the optical remote correspondence (OWC) ends up being a practical elective answer for the issues of approaching radio recurrence RF range emergency, particularly in specific spots and circumstances. As of now, most portable information tra?c is burned-through indoor, where light ?delity (LiFi) which is identified with obvious light correspondence (VLC) o?ers bunches of explicit focal points, and e?ective answers for the numerous issues of remote correspondence. The flow paper sums up a large portion of the examination, advancements and applications accomplished up until this point and takes a gander at the di?erent parts of the qualities and shortcomings, usage, challenges, VLC IEEE standard and information adjustment strategies of the VLC and explicit LiFi's new begat optical remote correspondence innovation.
Licence: creative commons attribution 4.0
OWC, VLC, LiFi, modulation techniques
Paper Title: WIRELESS COMMUNICATION TECHNOLOGY OVERVIEW
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020010
Register Paper ID - 210694
Title: WIRELESS COMMUNICATION TECHNOLOGY OVERVIEW
Author Name(s): Mr.Kapile A.S, Mr.Tribhuwan S.B, Mrs.Ghige S.k.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 41-43
Year: January 2021
Downloads: 928
The standard inspiration driving this tool acquire most outrageous amounts of far off developments and rules used in the distant (WSN), to decide their locales of use, to inspect and summarize their limits and to make assess among them and other far off correspondence progresses wide used. Another task of this article, as a part of a greater investigation project, is to pick the most appropriate development or mix of headways to be realized in our further assessment in distant sensor associations. Finally, taking into account the entire imaginative examination, a total summarize table and closures are made
Licence: creative commons attribution 4.0
distant correspondence progresses, far off sensor associations, modified control and checking
Paper Title: THE 4TH INDUSTRY REVOLUTION INNOVATIONS IN ENGINEERING AND COMPUTER SCIENCE TEACHING AND LEARNING EDUCATION AI PERCEPTIONS FOR INDIA PERSPECTIVE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020009
Register Paper ID - 210695
Title: THE 4TH INDUSTRY REVOLUTION INNOVATIONS IN ENGINEERING AND COMPUTER SCIENCE TEACHING AND LEARNING EDUCATION AI PERCEPTIONS FOR INDIA PERSPECTIVE
Author Name(s): Bugde Rutuja., Chemte Kshitija., Gotral Lokita, Prof Karad Vandana A., Prof. Mahesh Pokharkar.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 36-40
Year: January 2021
Downloads: 930
Licence: creative commons attribution 4.0
Artificial Intelligence, Artificial Intelligence Education And Literacy, Artificial Intelligence For Teaching, Industry Collaboration To Develop Artificial Intelligence Skills, 4th Industrial Revolution (4IR),Higher Education, Teaching And Learning.
Paper Title: MECHATRONICS APPLICATION FOR HEALTHCARE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020008
Register Paper ID - 210696
Title: MECHATRONICS APPLICATION FOR HEALTHCARE
Author Name(s): Murhekar Nandakishor Haribhau, Umesh Manikrao
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 33-35
Year: January 2021
Downloads: 969
Background: Advances in the healthcare technology have positioned bio- medical technology as a major driver in global knowledge- based economies. Fruitful human services mediation relies upon the capacity or experience of clinicians as well as the ampleness of restorative instruments and assistive gadgets. Moreover, the specialized guides and assistive gadgets for old or individuals with serious engine inability are getting more consideration because of our maturing society everywhere throughout the world, and they are broadly utilized in day by day life. As a result, medical mechatronics becomes an important emerging technology to improve healthcare. Medical mechatronics is the integration of technologies and knowledge from various domains [1], including biosignal sensing fusion, real-time clinical data analysis, electric and mechanical system design, assistive/ rehabilitation robot development, and machine/deep learning algorithms Albeit restorative mechatronics has ended up being fruitful in human services applications, there still remain troubles and difficulties to survive. For example, most previous assistive devices/robots were developed to provide patients with rehabilitation training in hospitals With the fast development of maturing populace, these assistive gadgets are required to have littler size and less expensive creation cost and be more secure so as to meet the prerequisite of in-house recovery [2]. Therefore, the medicinal mechatronic parts in these assistive gadgets/robots should be overhauled.
Licence: creative commons attribution 4.0
Paper Title: STUDY OF INTERNET OF THINGS IN SMART HOME APPLICATIONS USING MICROPROCESSOR (RPI)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020007
Register Paper ID - 210697
Title: STUDY OF INTERNET OF THINGS IN SMART HOME APPLICATIONS USING MICROPROCESSOR (RPI)
Author Name(s): Borhade Bhushan, Shingote Sayaram, Kanse Ashvini Vilas, Salunke Siddhesh Ranganath, Auti Siddhesh Ramdas, Phatangade Sanket Navnath
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 30-32
Year: January 2021
Downloads: 939
Today in every individual life automation plays a unique role. Every person on this world wants to get work done fast which indirectly saves efforts and time by making things automatically. Smart home automation is an idea thorough which home appliance would work automatically.This will save time of the user. The idea behind this paper is to control all the home appliances through smart phone. The user can increase or decrease the speed of fan, turn on or off light and many such appliances at home through smart phone. This paper also include smart door lock system. Sowe are using Raspberry pi, relay, Finger print sensor, RFID. WIFI or GSM is used to control devices.
Licence: creative commons attribution 4.0
Smart Door, Radio Frequency Identification, Sensors, IOT, Raspberry pi, Relay circuit, Android, Wi-Fi configuration,User interface.
Paper Title: INDIAN TOURISM DEVELOPMENT ANDROID APPLICATION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020006
Register Paper ID - 210698
Title: INDIAN TOURISM DEVELOPMENT ANDROID APPLICATION
Author Name(s): Nalawade Tejas, Shirke Sachin, Wagh Tejas, Shinde Tushar, Prof. Gunjal T. S.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 25-29
Year: January 2021
Downloads: 958
The Indian Tourism Industry has flourished in the past few years, significantly contributing to the nation's Development, Gross Domestic Product, Foreign Exchange Earnings and Employment. India with her enriched beauty is unambiguously one of the most viable candidates for promoting tourism. Since the past few years, Government of India has undertaken various measures to promote tourism. India having diversity in weather and climatic conditions. India's geography and geology are climatically pivotal. In previous times, travelling was primary for pilgrimage as the holy places dotting the country attracted people from various parts of the world. The Indian Tourism application is one of the most useful application. This application provides more benefits than any other application. Secure & Trusted Indian Tourism application is an Android application to automate the process for utilization of various offline features provided by Indian Tourism Department. We develop an android application that make it easy for the peoples who like traveling and visiting new places inside and outside of state. Indian Tourism application takes care of the activities related to the profiles provided by the users. The major responsibility is to take care of the proper utilization of users profiles. Here in Secure & Trusted Indian Tourism application, It has two main modules; Admin and user. To aware peoples about our web application we will broadcast the message and published advertises. In this android application we provide facilities regarding religious places are provide the some religious places in particular state zoom and culture, Google Map facility for finding shortest distance as well as online ticket booking facilities for providing friendliness for users.
Licence: creative commons attribution 4.0
Android, Google Map, Tourism.
Paper Title: SECURE DATA IN THE CLOUDS USING RBAC APPROACH
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020005
Register Paper ID - 210699
Title: SECURE DATA IN THE CLOUDS USING RBAC APPROACH
Author Name(s): Prof. Jondhale S. S., Prof. Rote R. R., Prof. Shegar S. R., Prof. Wakchaure S. R.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 20-24
Year: January 2021
Downloads: 932
Licence: creative commons attribution 4.0
RBAC, Data Centric Security, IBPRE, Data Access Policy, Storage cloud.
Paper Title: COST OPTIMIZATION BETWEEN BRICKWORK AND PRECAST PANEL
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020004
Register Paper ID - 210702
Title: COST OPTIMIZATION BETWEEN BRICKWORK AND PRECAST PANEL
Author Name(s): Prof. Supekar G. S., Sagale S. D., Dumbre R. R., Gadhave D.B., Aher S. M.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 15-19
Year: January 2021
Downloads: 944
Licence: creative commons attribution 4.0
Paper Title: SMART DIGITAL MARKETING APPLICATION USING CLOUD COMPUTING & MACHINE LEARNING TECHNIQUE.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020003
Register Paper ID - 210704
Title: SMART DIGITAL MARKETING APPLICATION USING CLOUD COMPUTING & MACHINE LEARNING TECHNIQUE.
Author Name(s): Yogesh. A. Shinde, Bhor Shital B, Borude Apurva S., Dere Pallavi S., Thorat Pranjal S.
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 9-14
Year: January 2021
Downloads: 959
Marketing research and approached is the core business process for every enterprices. Different types of approaches like telemarketing , advertising, publcation source available for marketing . But now a day Digital marketing very popular because of internet technology , online marketing research is a relatively new and a more efficient approach to detect marketing changes. This paper focusses on the topic of digital marketing techniques and applications , by utilizing both social choice theory and cloud computing techniques, machine Learning algorithms, we design and algorithms to assist the marketing manager in making highly efficient and pragmatic decision with regard to sale strategies. We explore the connection between group decision making and cloud computing and demonstrate how they can function together ,so as to benefit and support the marketing Team as well as Enterprise.
Licence: creative commons attribution 4.0
Digital Marketing, Data digitalization techniques , Cloud base digitalization, Business Planning cloud computing.
Paper Title: Video Surveillance based Fire Detection Approach – A Survey
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020002
Register Paper ID - 210705
Title: VIDEO SURVEILLANCE BASED FIRE DETECTION APPROACH – A SURVEY
Author Name(s): Sneha Shegar, Gilbile Akshata Sanjay, Reshma Afreen Akbar Shah, Saswade Ashwini Tukaram, Sandbhor Dipali Laxman
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 5-8
Year: January 2021
Downloads: 949
Fire is a naturally destructive force that is highly useful if it is used in a controlled manner in various applications. Uncontrolled accidental or forest fire has the ability to cause massive damage and wreak havoc on property and life. The fire has the potential to destroy massive amounts of the forest as well as structures which can lead to loss of life and property on a very large scale. The conventional approaches for fire detection are highly limiting and expensive to implement as they require specified sensors. Therefore the detection of fire through image processing approaches is a novel breakthrough and where are researches regarding this topic have been discussed in detail in this survey paper. These approaches have been instrumental in designing our approach for the purpose of fire detection through analysis of the color of the fire the shape and the motion through temporal analysis. The implementation of the machine learning approach in the form of a decision tree also bolsters this methodology which will be elaborated further in the upcoming editions of this research.
Licence: creative commons attribution 4.0
Fire detection, Image Morphology, Binarization, Decision Tree.
Paper Title: SMART AGRICULTURE USING IOT AND SOIL NUTRIENT DETECTION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTF020001
Register Paper ID - 210706
Title: SMART AGRICULTURE USING IOT AND SOIL NUTRIENT DETECTION
Author Name(s): Prof. Suvarna Jondhale, Madhuri Bangar, Madhuri Gadge, Kanchan Wagh, Ashwini Padekar
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 1-4
Year: January 2021
Downloads: 922
Licence: creative commons attribution 4.0
Sensors, Agriculture, Framing, GSM , IoT
Paper Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020026
Register Paper ID - 202475
Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY
Author Name(s): Dr. HEMANTH KUMAR. S, Mr. CHETAN T.R
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 226-241
Year: January 2021
Downloads: 1519
Background: Every business is a digital business. That is because every customer is now a digital customer. This is more evident in the retail arena than anywhere else, where shoppers have used social networking and mobility to alter their purchasing experiences. In response to the rise of the digital customers, retailers are looking to leverage digital technologies to drive new levels of consumer engagement and competitive advantage. One area that holds particular promise is augmented reality. This research was conducted to understand the feasibility of enhancing consumer engagement and product experience through implementation of Augmented Reality. Methods/Statistical Analysis: The study was confined to Bengaluru Urban on 169 probabilistically sampled customers to analyse the impact of introducing Augmented Reality on Consumer Engagement. In this research to examine the impact, the dependent variable chosen is Consumer Engagement and the independent variables are Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative. The collection of primary data was through structured questionnaire specific for company associates. Findings: The research shows that factors Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative has an impact on enhancement of consumer engagement through implementation of Augmented Reality. Application: The conclusion of this paper emphasizes that the company should undertake several initiatives in areas of Augmented Reality to appraise its Consumer engagement process and be competitive in the market.
Licence: creative commons attribution 4.0
Augmented Reality, Virtual Reality, Consumer Engagement, Self-Transformation, Psychological Ownership, Experiential Engagement Initiative
Paper Title: CORONA VIRUS PANDEMIC: REACTION OF INDIAN FINANCIAL MARKETS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020025
Register Paper ID - 202476
Title: CORONA VIRUS PANDEMIC: REACTION OF INDIAN FINANCIAL MARKETS
Author Name(s): M Ajoy Kumar, Hemanth Kumar K P
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 214-225
Year: January 2021
Downloads: 1532
The world is passing through an unprecedented situation caused by the spread of novel corona virus. The entire world moved into a lockdown mode during the early months of 2020, resulting in substantial reduction in the economic activity, increased unemployment and tremendous pressure on the healthcare sector. Almost all nations in the world were affected by the pandemic. The financial markets across the world reacted quickly to the economic reality and went on a downward spiral at a rate not witnessed in the past. Shadowing the global markets, Indian financial market also went through lot of turbulence during the first three months of 2020. But the markets recovered during the next few months. In the light of these developments, the current study attempts to understand how various markets in India reacted during the time of the pandemic. It also looks at the interrelationship between the markets and how the market volatility behaved during this period. Finally, an examination of the factors responsible for the recovery during the later months is carried out. The study uses data related to stock market, commodity market and currency market for a period of seven months from January to July. The entire period of study is divided into three phases: pre-lockdown, lockdown and post-lockdown. Rates of returns generated by the markets during each of these phases are compared. Granger causality test is used to examine the influence of markets on each other. Generalised Autoregressive Conditional Heteroskedasticity (GARCH) model is used to analyse the behaviour of volatility during the period. It is found that the stock markets reacted sharply during the pre-lockdown period and recovered during the lockdown and post-lockdown phases. The banking and financial services sectors were the most affected, whereas IT and pharmaceutical were the least affected. The market volatility was high during the recovery phase. The recovery of market was mostly led by the shares of technology based firms and positive inflow from Foreign Institutional Investors (FIIs).
Licence: creative commons attribution 4.0
Covid-19, Financial Markets, Rates of Return, Granger Causality, GARCH
Paper Title: IMPACT OF CSR ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020024
Register Paper ID - 202477
Title: IMPACT OF CSR ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Author Name(s): Sunita Chikkaveerayyanavar, Dr. G. H. Kallimath
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 206-213
Year: January 2021
Downloads: 2037
Commercial banks make a significant contribution to the Indian economy. Indian economic development in general and financial institutions, in particular, have made tremendous changes in the recent past. The Government of India and RBI insisted banks undertake Corporate Social Responsibility (CSR) and Corporate Governance practices for sustainable development. CSR is the self-governance mandatory practice followed by certain commercial banks in the corporate world and playing an outstanding role to bring out the relationship between banking sectors and society. The key objective of the present study is to analyze the impact of CSR expenses on the financial performance of leading commercial bank SBI in India. Further, the study explores the impact of CSR on financial performance measures like Net profit, ROA, ROE, and EPS. To assess the impact of CSR on the financial performance of commercial banks correlation and regression statistical tools have been used. The study reveals that the CSR expenditure and financial performance of commercial banks are correlated but have no positive impact on their financial performance.
Licence: creative commons attribution 4.0
CSR, Commercial banks, Financial performance, Return on Equity (ROE), Return on Assets (ROA) and Earning per Share (EPS)
Paper Title: CSR MANDATED AND AMENDED: WHAT NEXT?
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020023
Register Paper ID - 202478
Title: CSR MANDATED AND AMENDED: WHAT NEXT?
Author Name(s): Gouri Kalagond, Prof. S. B. Kamashetty
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 196-205
Year: January 2021
Downloads: 1516
Globally, Corporate Social Responsibility (CSR) has evolved through distinct phases with various terminologies like corporate philanthropy, corporate ethics, corporate citizenship, corporate social performance, corporate accountability, corporate sustainability, triple bottom line, etc. where CSR happens to be the fulcrum of all the above approaches. Further, one of the biggest experiments in the history of CSR is the enactment of Companies Act, 2013 by the Ministry of Corporate Affairs, Government of India, to introduce mandatory CSR on the companies to take up projects towards social/environmental welfare activities. Indeed, India is the first country to have brought about a legislation to implement CSR activities. Such CSR regulations help corporates to have a direct stake in developing the society and acutely change their role from perceived exploiters of commerce to facilitators of balanced economic development. This paper juxtaposes the evolution of CSR in India, from voluntary to mandatory approach. CSR provisions as per the Companies Act, 2013 and its impact on the CSR initiatives are examined. The CSR regulations are further amended in the Companies (Amendment) Act, 2019. The government, however, is considering a re-evaluation of the CSR provisions, after the companies objected to the strict rules and regulations. Further, to encourage corporates towards fulfilling their social responsibilities during the pandemic COVID-19, certain amends were made. Future dimensions relating to the extent of government intervention in promoting and motivating companies to take up CSR activities are also analysed.
Licence: creative commons attribution 4.0
Corporate Social Responsibility (CSR), Ministry of Corporate Affairs (MCA), Companies Act 2013, Mandatory, Voluntary
Paper Title: CSR (CORPORATE SOCIAL RESPONSIBILITY) CERTIFICATION OF CORPORATE (CSRCC)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020022
Register Paper ID - 202479
Title: CSR (CORPORATE SOCIAL RESPONSIBILITY) CERTIFICATION OF CORPORATE (CSRCC)
Author Name(s): Er. Somashekara M S
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 188-195
Year: January 2021
Downloads: 1438
Licence: creative commons attribution 4.0
Corporate, Social Responsibility, Certification, Ethics, Governance
Paper Title: A STUDY ON EFFECT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE OF FACULTIES IN SELECT UNIVERSITY IN VIJAYAPUR, KARNATAKA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020021
Register Paper ID - 202480
Title: A STUDY ON EFFECT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE OF FACULTIES IN SELECT UNIVERSITY IN VIJAYAPUR, KARNATAKA
Author Name(s): Snehal Bhosale, Prof. S.B. Kamashetty
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 182-187
Year: January 2021
Downloads: 1632
The purpose of this study is to analyze the effect of employee engagement on employee performance in Higher Education sector; a special focus is made towards University in Vijayapur. Both the primary and secondary data is used to carry out the study. In this present study Descriptive research design was adopted. The sample size for the study is 30 employees (Full time Permanent Faculties) from University. The Simple Random Sampling technique was adopted in for the study. IBM SPSS 21 version is the statistical software package uses for analysis.
Licence: creative commons attribution 4.0
Engagement, Employee Performance, Gallup, University
Paper Title: EMPLOYEES GRIEVANCE REDRESSAL MECHANISM IN A MANUFACTURING INDUSTRY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020020
Register Paper ID - 202481
Title: EMPLOYEES GRIEVANCE REDRESSAL MECHANISM IN A MANUFACTURING INDUSTRY
Author Name(s): Ms.Maheshwari.B.P, Mrs Kavyashree M B
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 166-181
Year: January 2021
Downloads: 1518
Grievance is a dispute that arises between the employees and employer. In an industrial setting it is very important to have effective mechanisms for the purpose of addressing and resolving the grievances of employees. The purpose of the present study is to understand the employees grievance redressal techniques which are practiced at BEML, Mysuru. Primary data was collected with the help of structured questionnaire, which was handed over to 100 employees working in various departments of the organization. Simple random sampling technique was used to select the respondents. Secondary data was collected through academic literatures on grievance redressal techniques, company records and company websites. Data analysis was done with the help of descriptive statistics. Results of the study show that employees are satisfied with the grievance redressal mechanism used by the organization. Understanding the present system, suitable suggestions were provided for further improvements.
Licence: creative commons attribution 4.0
Grievance, Grievance Redressal Mechanism
Paper Title: EMPLOYEES’ WELL-BEING IN HIGHER EDUCATION WORKPLACE: AN EMPIRICAL STUDY IN THE STATE OF KARNATAKA.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020019
Register Paper ID - 202482
Title: EMPLOYEES’ WELL-BEING IN HIGHER EDUCATION WORKPLACE: AN EMPIRICAL STUDY IN THE STATE OF KARNATAKA.
Author Name(s): MRS. VIJAYALAXMI BADDI
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 157-165
Year: January 2021
Downloads: 1457
Licence: creative commons attribution 4.0
well-being, stress, higher education, and employees.
Paper Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTB020018
Register Paper ID - 202483
Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY
Author Name(s): Dr. HEMANTH KUMAR. S, Mr. CHETAN T.R
Publisher Journal name: IJCRT
Volume: 9
Issue: 1
Pages: 139-156
Year: January 2021
Downloads: 1395
Background: Every business is a digital business that is because every customer is now a digital customer. This is more evident in the retail arena than anywhere else, where shoppers have used social networking and mobility to alter their purchasing experiences. In response to the increase in the digital customers, retailers are looking to leverage digital technologies to drive new levels of consumer engagement and competitive advantage. One area that holds particular promise is augmented reality. This research is conducted to understand the feasibility of enhancing consumer engagement and product experience through implementation of Augmented Reality. Methods/Statistical Analysis: The study was confined to Bengaluru Urban on 169 probabilistically sampled customers to analyse the impact of introducing Augmented Reality on Consumer Engagement. In this research to examine the impact, the dependent variable chosen is Consumer Engagement and the independent variables are Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative. The collection of primary data was through structured questionnaire specific for company associates. Findings: The research shows that factors Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative has an impact on enhancement of consumer engagement through implementation of Augmented Reality. Application: The conclusion of this paper emphasizes that the company should undertake several initiatives in areas of Augmented Reality to appraise its Consumer engagement process and be competitive in the market.
Licence: creative commons attribution 4.0
Augmented Reality, Virtual Reality, Consumer Engagement, Self-Transformation, Psychological Ownership, Experiential Engagement Initiative
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 12 | Issue 4 | Month- April 2024)