Volume 12 | Issue 9

 Abstract

Current business-to-business environment requires effective techniques form generating and qualifying leads for the sale to occur. This work presents a concept of the Generative AI system that would augment the described processes with the help of the profiles generated from various sources such as CRM databases, web scraping, and market research. Applying the lead behavioral indicators in real-time, the AI model evaluates the probability of a lead converting to a sale and thereby shortens the sales cycle by an average 30 % in pilot projects. It is composed of data integration, creation of an AI model, and of assessing performance using one or more case studies. A synthesis of key details show marked improvements in the quality of the leads as well as in the overall operation showing the flexibility of the system for sales processes. The study highlights that Generative AI has the potential to revolutionize B2B selling and provides practical information for organizations that seek to exploit innovative technologies to gain an edge on their rivals.

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 Keywords

Generative AI, Lead Generation, B2B Sales, AI Automation, Predictive Analytics, Lead Qualification, Sales Efficiency

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The shift towards sustainable consumption has emphasized the need to understand consumer behavior for organic food products, particularly in developing economies like India. This study examines the cognitive behavior of consumers in Tumkur District, Karnataka, focusing on factors influencing their purchase decisions. The purpose of the research is to explore the role of consumer awareness, perceived health benefits, environmental concerns, trust in organic certification, and socio-demographic factors in shaping consumer behavior. A sample of 400 respondents, distributed across ten taluks, was surveyed using a structured questionnaire with a 5-point Likert scale. Descriptive statistics, ANOVA, and Structural Equation Modeling (SEM) were employed to analyze the data and test the stated hypotheses. The findings reveal that gender significantly impacts consumer behavior, with female respondents demonstrating a stronger inclination towards organic food products. However, regional variations across the taluks were statistically insignificant. Tumkur and Tiptur emerged as areas with higher consumer engagement, suggesting potential hubs for organic food promotion. The study underscores the importance of consumer awareness and trust in certifications to drive organic food adoption.

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Organic Food, Consumer Behavior, Structural Equation Modeling, Tumkur District, Sustainable Consumption

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Indian diaspora women writers have been performing a very important role in Indian English Literature. They have shown their solidarity across the borders and contributed in different forms of writings such as novels, autobiographies and short stories. Chitra Banerjee Divakaruni is one of them whose writing has explored various shades of immigrant experience. She belongs to a post-modern group of Indian writers in English. She concentrates more on her immigrant women protagonists, and attempts to exhibit their harsh and humiliating experiences. Her works reveal her special interest in the lives of displaced diasporic communities. From the perspective of diasporic concerns, Divakaruni delicately portrays how expatriate women, naturally, are endowed with the feminine abilities to relate simultaneously to two homes. The study is restricted only to explore and explicate the overall reflection of diasporic experience in the selected works by Divakaruni. The researcher selects some major works in order to make a profound and comprehensive critical study on her selected works with an emphasis on the diasporic concerns.

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 Keywords

Diaspora, isolation, alienation, immigration, expatriation.

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Abstract: Alzheimer's disease (AD) is a progressive neurodegenerative condition and the leading cause of dementia globally, affecting millions and posing significant social and economic challenges. This review synthesizes recent advancements in diagnostic methodologies, including clinical assessments, neuroimaging, and biomarker studies, with a focus on the integration of genetic testing in risk stratification. It also examines pharmacological innovations, such as monoclonal antibodies targeting amyloid plaques, alongside non-pharmacological and lifestyle interventions. Additionally, the review highlights the role of personalized medicine in improving early diagnosis and tailored treatment strategies. Despite the challenges of disease heterogeneity and economic barriers, ongoing research offers promising avenues for enhanced care and potential disease-modifying therapies. A multidisciplinary approach remains vital to improve patient outcomes and caregiver support.

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Keywords: Alzheimer's disease, dementia, neurodegeneration, biomarkers, neuroimaging, disease management

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This study investigates the role of Self-Help Groups (SHGs) in fostering rural development in Telangana State, with a specific focus on Siddipet District. SHGs are recognized as a powerful tool for socio-economic empowerment, especially for women, by providing them with opportunities for self-sufficiency, financial inclusion, and collective decision-making. The research examines the socio-economic impacts of SHGs on their members, including improvements in income, education, healthcare, and overall quality of life. A case study approach was used to assess the functioning and successes of SHGs in Siddipet, focusing on the dynamics of group formation, member participation, and external support mechanisms. Through qualitative and quantitative methods, the study evaluates how SHGs contribute to rural development in terms of poverty alleviation, skill development, and access to financial resources. The study reveals that while SHGs contribute significantly to income generation, profitability is influenced by factors such as education, financial access, market conditions, and the leadership within groups. The findings provide insights into how these factors can be leveraged to enhance the sustainability and profitability of SHGs, contributing to broader rural development goals. Recommendations are made for improving the operational efficiency and support systems for SHGs in the district.

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 Keywords

Self-Help Groups (SHGs), Siddipet District, Telangana, Educational Level, Savings, Investment Expenditure, Nature of their business, Income, and Determinants of Profits.

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Abstract The purpose of the study was to find out the effects of plyometric training, circuit training and repetition training on resting heart rate among male sprinters. To achieve the purpose of the present study, eighty (N=80) male sprinters of age group between 15 and 19 years, who at least participated school level athletics competition were randomly recruited from various Higher Secondary Schools of Bengaluru and SAI centre, Bengaluru, Karnataka. The sprinters (N=80) were randomly assigned to four equal groups of twenty sprinters each. The groups were treated as Experimental Group I - plyometic training sprinters group (PTS), Experimental Group II - circuit training sprinters group (CTS) and Experimental Group III - repetition training sprinters group (RTS) and Control group sprinters (CGS) in an equivalent manner. The pre test and post test scores were analyzed through analysis using Analysis of Covariance (ANCOVA). The results proved that The reaction time of the sprinter was significantly enhanced due to twelve weeks of plyometric training, circuit training and repetition training in the three experimental groups when compared to the non training group sprinters, i.e. control group. The repetition training group sprinters showed better excels in reaction time performance than circuit training group sprinters and plyometric training group sprinters. Further, circuit training group sprinters are better than plyometric training group sprinters in enhancing reaction time.

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Plyometic, circuit, resistance, reaction time

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Beautiful colours of cloths are always preferred by today's generation. Textile industries are using synthetic dyes to prepare different coloured materials and these dyes are prepared from various compounds having carbon and nitrogen bonding such as -C=C, -N=N- and -C=N-. The azo dyes constitute largest group among them. After the use of these dyes in the industries, about 30-40% of dye content goes in effluent thus making waterbodies polluted. The treatment of dye effluents by various methods have been studies by many workers from time to time such as physico-chemical methods, adsorption, flocculation, ion exchange membrane filtration, reverse osmosis, these methods are not efficient because of their high cost which are not affordable, thereby keeping the effluents untreated most of the times. The microbes are efficient in decolourizing/ degradation of these dye effluents as compared with other methods, because of their cost effectiveness and environment friendliness. The thermophilic fungi are known to survive at high temperature environments there by producing the thermostable enzymes to withstand in elevated temperatures. Further, a variety of thermophilic microbial strains have been demonstrated to be useful in degrading dyes catalysed by various thermostable enzymes. In the present study attempts were made to assess the ability of thermophilic fungus Rhizomucor pusillus to adsorb the dyes. Two dyes, viz. Methyl violet and Basic fuchsin were selected. Maximum dye adsorption was observed in lower concentrations of dyes i.e. 1-5 ppm and at higher concentrations the adsorption was reported to be lesser. Fungi offer a promising solution for the treatment of dye-contaminated wastewater. Their ability to efficiently adsorb dyes, coupled with their sustainability and cost-effectiveness, makes them a valuable tool in environmental remediation efforts. Textile industrial effluents containing dyes is matter of great attention now a days as this activity adds more and more dyes in water bodies.

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Methyl violet, Basic fuchsin, adsorption, thermophilic fungus, Rhizomucor pusillus.

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Affiliate marketing is defined as a performance-based marketing strategy where advertisers offer payment in exchange for quantifiable results. In the realm of affiliate marketing, publishers, marketers, affiliate networks, and customers are the main participants. Publishers use commercials to actively engage people in the process, advertisers grant publishers permission to use their content, customers click on ads to complete purchases, and affiliate networks monitor and facilitate transactions involving payment. This study looks into several types of Internet advertising compensation models, such as pay-per-lead, pay-per-sale, and pay-per-click. During the data analysis stage, the research employed quantitative and qualitative techniques to gain a thorough understanding of affiliate marketing. Moreover, various statistical techniques were applied to examine the dataset thoroughly. The results were displayed in a tabular style and included significant variables including pricing impacts and trustworthiness. The study looked at how affiliate marketing affected the behavior of online shoppers, with a focus on differentiating between affiliate programs. Success in the field of affiliate marketing depends on the tactical coordination of various models with organizational goals and the seamless integration of these models. Conducting a comprehensive analysis of consumers, commodities, and networks is vital to enable efficient planning.

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Analyzing Consumer Behavior Through Affiliated Marketing Factor Exploration

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Online social networks have greatly expanded the ways in which we communicate with one another on a regular basis. Because of how much time we spend here, it has become an important part of the consumer decision-making process, particularly for young people who are seen as agents of change. This is why companies are putting a lot of effort into reaching out to social media users, particularly young people. This study's overarching goal is to learn how SMM influences the purchasing habits of young Indians. 145 students, ranging in age from 18 to 35, who are active on social media. The study's results provide marketers some pointers on how to handle their media investments in order to promote their brands on social media. For marketers to develop more successful tactics pertaining to adolescent purchasing behaviour, they must first have a deeper comprehension of this demographic and then identify various subsets within it via behavioural profiling. The originality of this research comes from its examination of the habits of the rapidly expanding consumer market in India, which includes the country's most avid shoppers and potential social media influencers.

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Social Media Marketing, Brand, Teenager, India, Consumer Buying Behavior

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This violence is not only physical; it also has an intellectual component. The purpose of this research is to examine the books that illustrate the complex and painful feelings experienced by a certain immigrant population and provide insight into the establishment of a settlement. The analysis was carried out using reliable data and is limited to the post-colonial state of individuals. After the research is finished, the following techniques are used: analysis of secondary and primary sources. Examining the migratory populations and various socioeconomic and religious groupings during the post-colonial division, this research draws attention to the subaltern themes used by Naipaul and Rushdie.

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Naipaul, India, Socio-Religious, post-colonial state, socioeconomic

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During the year 2018-2019 a monitoring program of water quality of Patencheru industrial town near Hyderabad, Telangana, India. Is presented in this study. A number of chemical and pharmaceutical industries have been established for past three decades. Effluents from these industries are allegedly being straight discharged onto nearby land, irrigation fields and forming point and non-point source of effluence. Water Quality is reducing day by day due to globalization. Water gets polluted due to a number of reasons among these heavy metals are the main problem whose main sources are different types of industries like refineries, electroplating etc. Due to heavy metals pollution in water leads to severe disease in human beings. A number of physical, chemical, biological methods are stated for cleansing of water, but all have some sort of difficulties like disposal problem, expensive, not ecofriendly etc. The bio - sorption method has overcome all these problems and come up with 50-96% results/. Vegetal and fruitlet peels are working as bio adsorbents and work well with this method. It is very cheap and easy and very safe to use. Though, there is a necessity for spreading this research laboratory scale work to experimental plant scale so that the expensive bio adsorbents can be switched with these low cost expensive bio adsorbents.

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Bio adsorbents, fruit and vegetable peel, heavy metal pollutants, waste water

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Oral health is fundamental to general health and well being. A study was conducted to assess the effectiveness of video assisted teaching program on knowledge, attitude and practice regarding oral health among nursing students of selected college of Delhi. The objectives of the study were, to assess the effectiveness of video assisted teaching program in terms of knowledge, attitude and practices regarding oral health among nursing students of selected college of Delhi and to assess the effectiveness of video assisted teaching program in terms of gain in attitude score regarding oral health. Study was conducted through quantitative research approach with true experimental research design (pre-test post-test only control design). Tool used in the study were structured knowledge questionnaire, checklist and likert scale. Video assisted teaching programme was used as interventional module in the study. The study was conducted in Holy Family College of Nursing on 80 nursing students selected by simple random sampling technique. The data was analyzed using descriptive and inferential statistics. The result of the study revealed that there was a significant difference between pre-test and post-test knowledge score of the experimental group. The video assisted teaching programme regarding oral health was effective in increasing the knowledge, practice and attitude of the nursing students in the experimental group. It was concluded that the administration of video assisted teaching programme was effective in enhancing the knowledge, good practice and positive attitude among nursing students regarding oral health.

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Assess, effectiveness, video-assisted teaching, knowledge, opinion, gain, Nursing student

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Breast cancer is a complex and heterogeneous disease that arises from genetic mutations and environmental factors. It is classified into various subtypes based on histological characteristics, receptor status, and molecular features, impacting treatment strategies and prognostic outcomes. This review explores the current understanding of breast cancer pathophysiology, highlighting advances in early detection, targeted therapies, and immunotherapy. We also discuss challenges in managing advanced stages of the disease, the importance of personalized medicine, and ongoing research efforts aimed at improving survival rates and quality of life for patients. Understanding these factors is essential for developing effective treatment protocols and patient-centered care strategies. Breast cancer remains a leading cause of cancer-related morbidity and mortality among women worldwide. This review comprehensively examines the multifactorial etiology of breast cancer, including genetic predispositions, hormonal influences, and lifestyle factors. We detail advancements in screening methodologies, such as mammography and genetic testing, which have improved early detection rates. Furthermore, we explore the evolution of treatment options, focusing on targeted therapies, and personalized medicine that cater to the specific molecular profiles of tumors. This review aims to provide insights into current trends and future directions in breast cancer research and management.

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Breast cancer, Genetic mutations, Targeted therapies, Immunotherapy, Advanced stages, Personalized medicine, Screening methodologies, Research, Management.

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ABSTRACT The present study of the investigator based on 5E instructional model of teaching. Where the investigator trying to study the opinion of pupil teachers with the objectives of attitude of male and female pupil teachers towards 5E instructional model of teaching. To study the mean scoreof Arts and Science pupil-teacher towards the effect of 5E instructional model of teaching. Tostudy the attitude of urban and rural pupil teacher towards the effect of 5E instructional modelof teaching. The investigator has taken descriptive survey method for the purpose of studyingthe research problem .The investigator has taken 500 population from them the investigator selected 64 samples randomly. The investigator adopted a self-made 5point rating scale and collected data through the E-form(Google form). And the research used independent sample t test for analysing the data. The investigator found that both male and female had a positive attitude towards 5E instructional model of teaching. Further the research found the difference between the urban and rural pupil teachers on their attitude towards theeffect of 5E instructional model of teaching.

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Key word : 5E INSTRUCTIONAL MODEL, TEACHING

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Study was conducted to assess the effectiveness of Video Assisted Teaching Program on "Human Milk Bank" in terms of Knowledge and Opinion among Final Year Students of Selected Nursing College of New Delhi" with the objective to develop a video assisted teaching program on Human Milk Bank and to assess the effectiveness of video assisted teaching program in terms of knowledge score using structured knowledge questionnaire regarding Human Milk Bank and to assess the effectiveness of video assisted teaching program in terms of opinion score using structured opinionnaire regarding Human Milk Bank among Final Year Students in selected Nursing College of New Delhi. The data was collected from final year Nursing Students in Rufaida College of Nursing, Jamia Hamdard were selected by total enumerative sampling technique. For experimental and control group pre-test was conducted and Video Assisted teaching program was provided for once for 15 minutes for experimental group. The post-test results has revealed that there was a significant difference between the Pre-test and Post-test knowledge scores on Human Milk Bank among Final Year students in selected college of New Delhi. There was no significant association between age, gender, religion, residence, type of family, anyone from the medical field in the family with post-test knowledge scores. The result of the study inferred that administration of Video-Assisted Teaching Program on Human Milk Bank is effective in improving knowledge and changing opinion of Final Year Nursing students.

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Assess, effectiveness, video-assisted teaching, knowledge, opinion, gain, Nursing students

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Impulse buying behavior is a complex, spontaneous, and emotionally charged phenomenon influenced by a variety of personal, situational, and technological factors. This paper provides a comprehensive review of the existing literature on impulse buying, synthesizing research from consumer psychology, marketing, and behavioral economics. It explores the theoretical frameworks that explain impulse buying, including Cognitive Dissonance Theory, and the Stimulus-Organism-Response (S-O-R) Model, while discussing the emotional, environmental, and digital triggers that prompt impulsive purchases. Special attention is given to the role of technology, particularly e-commerce and social media, in reshaping modern impulse buying behavior. The review also examines the practical implications for marketers, emphasizing how businesses can enhance sales through strategic environmental and digital stimuli. Ethical considerations are addressed, particularly the potential harm caused by emotional manipulation and the financial burden placed on consumers. The paper concludes with recommendations for future research, highlighting the need to investigate impulse buying in emerging markets, the long-term effects on consumer well-being, and the evolving role of artificial intelligence in influencing buying decisions

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Impulse Buying, Cognitive Dissonance Theory, Stimulus-Organism-Response, Literature review

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Background: Total knee arthroplasty (TKA) is a common and painful orthopedic procedure, particularly in the immediate postoperative period. Standard pain management often relies on opioids and NSAIDs, which pose risks for elderly patients with comorbidities. Non-pharmacological interventions like music therapy are increasingly explored as adjuncts to pain management. This study examines the effect of Raag Anand Bhairavi, a Carnatic music raaga, on postoperative pain in patients undergoing TKA. Methods: This randomized controlled study was conducted at a tertiary care hospital in North India. Thirty patients undergoing simultaneous bilateral TKA were included, with 10 patients in the control group (Group A) and 20 in the intervention group (Group B). Group B patients were exposed to Raag Anand Bhairavi for two hours twice daily for three days postoperatively. Pain was measured in terms of breakthrough pain episodes during the first three postoperative days. Data were analyzed using t-tests to compare pain incidence between the groups. Results: No significant difference in breakthrough pain was observed between the groups on Days 0 and 1. However, on Day 2, Group B exhibited a significantly lower incidence of breakthrough pain (p = 0.048). This suggests that Raag Anand Bhairavi may have a role in reducing pain as the acute postoperative pain begins to subside. Conclusions: Raag Anand Bhairavi showed significant pain reduction on the second postoperative day but not during the immediate postoperative period. These findings support the use of music therapy as an adjunct in pain management for TKA patients, particularly after the initial 48 hours post-surgery.

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Raag Anand Bhairavi; Total knee arthroplasty; Postoperative pain; Music therapy; Breakthrough pain; Non-pharmacological interventions

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Imeglimin is a new chemical that is being developed to treat type 2 diabetes mellitus. It is the first drug in the "glimin" class of medications that reduce blood sugar. Its distinct mode of action targets the three primary pathophysiologic elements of type 2 diabetes: increased ?-cell apoptosis, excess hepatic gluconeogenesis, and decreased muscle tissue uptake of glucose. Imeglimin has been assessed in numerous preclinical and clinical trials to far, and the results have demonstrated that it has noteworthy antihyperglycemic effects, including statistically significant decreases in fasting plasma glucose, glycated hemoglobin, and other glycaemic indices. Hopefully in the near future, its efficaciousness along with an attractive tolerability profile may allow it to be used as a monotherapy or in conjunction with other types of antidiabetic medicines.

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Imeglimin, Type 2 Diabetes Mellitus, Glycaemic Control, Antihyperglycemic Effects, ?-cell Apoptosis, Hepatic Gluconeogenesis, Muscle Glucose Uptake

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Human security is a complex term. The present paper tried to study that though women constitute a significant portion of the workforce in the tea industry, performing hard task such as plucking tea leaves in adverse weather, yet they often face systematic inequalities. These include limited opportunities for upward mobility and poor working conditions. The paper also highlights the socio- cultural constraints that restrict their empowerment such as lack of education, limited health care facilities as well as vulnerability to exploitation. Besides the seasonal nature of tea work and dependency on a single crop economy further deepen their financial insecurity.

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 Keywords

Human Security , Socio-economic Dynamics,Tea Garden Women

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