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Volume 8 | Issue 9

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  Paper Title: THE EFFECT OF EMOTIONAL INTELLIGENCE ON DEMOGRAPHIC VARIABLES OF EMPLOYEES IN SERVICE SECTOR & MANUFACTURING SECTOR ORGANIZATIONS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009534

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009534

  Register Paper ID - 199372

  Title: THE EFFECT OF EMOTIONAL INTELLIGENCE ON DEMOGRAPHIC VARIABLES OF EMPLOYEES IN SERVICE SECTOR & MANUFACTURING SECTOR ORGANIZATIONS

  Author Name(s): Prof. Sritama Dey Saha, Dr. Tania Shaw

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4180-4203

 Year: September 2020

 Downloads: 1590

 Abstract

Emotional Intelligence is an important behavioral skill of the employees to enhance their self confidence, to ensure more success in job, to be effective leader and to have the greater impact on the self and others motivation level (Cooper and Sawaf, 1997). Emotional intelligence could also bring liability and commitment, loyalty and trust between staff in organization which could cause higher productivity and effectiveness between teams. (Cooper, 1997). Emotional intelligence is also one of the most important forecasters of organizational success. India is one of the fastest developing nation and economy of the world where the job markets and opportunities are developing rapidly and requires good quality human capital for managing and working in organizations to ensure the growth and development and also to face the ongoing challenges and stiff global competition. Emotional intelligence is nowadays has gained a prominent place in the organizational culture and policies. It is considered as one of the important criteria for selecting, developing and retaining the employees because emotional control, self-balance and good relationship management skills in employees are necessary for ensuring organization growth and success in any sector whether service. The present research study was conducted on the employees working in service sector organizations of West Bengal Region. Emotional intelligence (EI) The main objective of the study was to find the nature of relationship between emotional intelligence and employees effectiveness. The study further aims to find the effect of emotional intelligence and employee effectiveness and to do comparative study variables in between the employees of service sector. Also the effect of demographic factors and nature of organization (Service) was studied on emotional intelligence and employee effectiveness. Goleman refinement model of emotional intelligence (2001) was considered as the basis of designing the conceptual framework of the study. Goleman model is used as base to measure the emotional intelligence in the workplace scenario. The data collection was done on the basis of secondary data and primary data sources. Primary data was collected through a structured questionnaire consisting the information related to demographic characteristics, emotional intelligence and employee effectiveness. Emotional intelligence was studied on the basis of five dimension namely Self-awareness, Self-Management, Social Awareness and relationship Management as defined in Goleman refinement model adopted for the study purpose. The emotional intelligence questionnaire was based on the scale developed by Blackberry and Greaves (2003)in accordance Goleman model 2001. Employee effectiveness is considered as the output to the organization and was studied on the basis of four factors namely job performance, job satisfaction, organization commitment and motivation. Employee effectiveness questionnaire based on items adopted from Aptomsl scale and few items adopted from motivation questionnaire based on the motivation factors developed by ( Lindner, 1998). Collected data was processed by Microsoft Excel 2003 and analyzed by applying various statistical tools and measures with the help of SPSS 16.0 software to test Various hypothesis of the study were tested and accordingly the results and of the research studies were derived which helped in satisfying the objectives formed for conducting the research.


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Demographic Variables, Emotional Intelligence, Employee Effectiveness

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  Paper Title: COMMUNICATIVE FUNCTIONS OF CODE-SWITCHING AMONG YORUBA-ENGLISH BILINGUALS ON WHATSAPP

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009533

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009533

  Register Paper ID - 199316

  Title: COMMUNICATIVE FUNCTIONS OF CODE-SWITCHING AMONG YORUBA-ENGLISH BILINGUALS ON WHATSAPP

  Author Name(s): Rotimi Gbenga Akinyede, Adedamola Adetokunbo Ogunmola

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4167-4179

 Year: September 2020

 Downloads: 1637

 Abstract

This paper is a comprehensive analysis of code alternation by Yoruba-English bilinguals on the Internet. Specifically, the study investigates the communicative functions of computer-mediated code-switching among Yoruba-English bilinguals on WhatsApp (A chatting application owned by Facebook Incorporated). Code is a �neutral� (as against language, dialect, sociolect and idiolect) term that can be used to refer to any kind of system that two or more people employ for communication. Therefore, code alternation is one of the sociolinguistic approaches to language change in any bilingual community (either the physical/real life community or the cyberspace). Consequently, code-switching is a by-product of code alternation. Code-switching is an important aspect of bilingual discourse and it is seen as performing five communicative functions as evident in the data collected for this study. The functions include the following: a referential function, a directive function, an expressive function, a phatic function and a metalinguistic function. Our findings revealed that the interlocutors on WhatsApp exhibit through their use of language to perform these communicative functions that human interaction takes place within a cooperative activity which is the domain of �Systemic Functional Theory�.


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Code, code choice, code-switching, computer-mediated communication

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  Paper Title: EFFICACY OF KESHARADI LEPA IN HONEY BEE STING

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009532

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009532

  Register Paper ID - 199255

  Title: EFFICACY OF KESHARADI LEPA IN HONEY BEE STING

  Author Name(s): Dr. Jaiprakash S. Ukey, Dr. Pranali Abaji Dudhe

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4158-4166

 Year: September 2020

 Downloads: 1584

 Abstract

In Ayurveda Visha is classified as Sthawara (inanimate) and Jangama (animate). Jangama Visha is the Visha of animal origin.There are sixteen Adhisthanas mentioned by Accharya Susruta. Out of above sixteen Sandansa type toxin is spread by needle like structure e.g. scorpion , Honey bees etc. Madhu (honey) and Madhu-Uchhista(bee wax) are used in most of the Ayurvedic therapeutical drugs. During collecting the honey there are chances of getting attacked by Honey bees. When Honey bee attacks it leaves sting on the site, It causes severe local pain and inflammation and patient may get die due to anaphylactic shock. In Ayurveda Chaturvinshati Upkramas (24 Modalities of treatment of poisoning) are described by Charaka for treatment of Vishas. Lepa is one of them. In various Ayurvedic Granthas there are so many preparation are described for the local appllicaton among them Kesharadi lepa is taken to study the efficacy of �Kesharadi Lepa� as a local application on Honey bee sting.


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Visha, Honey bee sting, Sandansa, Lepa, Kesharadi Lepa

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  Paper Title: NEW PRODUCT DEVELOPMENT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009531

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009531

  Register Paper ID - 199252

  Title: NEW PRODUCT DEVELOPMENT

  Author Name(s): PRIYANKA

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4142-4157

 Year: September 2020

 Downloads: 1565

 Abstract

New product development (NDP) is the process of bringing a new product to the market place.This could involve repositioning of existing product at low prices,or making improvement in the existing product or adding new product items to the existing product line,or for that matter, taking up a product line which a totally new to the organisation or new to the world market.


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Market, Customers, Product.Needs, Development, Satisfaction, Technology.

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  Paper Title: SUPERSTITION AND DYSFUNCTION ATTITUDE AS PREDICTORS OF PROCRASTINATION AMONG COLLEGE GOING GIRLS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009530

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009530

  Register Paper ID - 199308

  Title: SUPERSTITION AND DYSFUNCTION ATTITUDE AS PREDICTORS OF PROCRASTINATION AMONG COLLEGE GOING GIRLS

  Author Name(s): Pragati Chaturvedi, Roopali Sreevastava

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4127-4141

 Year: September 2020

 Downloads: 1609

 Abstract

The purpose of the present study was to find out how superstition and dysfunctional attitude predict procrastination.A sample of 100 college going girls was selected. Multiple regression analysis demonstrated superstition as a significant predictor of procrastination.


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Procrastination, Superstition, Dysfunctional attitude.

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  Paper Title: POSTURAL ASSESSMENT OF VEGETABLE PRODUCTION FARM WORKERS: AN ERGONOMIC STUDY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009529

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009529

  Register Paper ID - 199254

  Title: POSTURAL ASSESSMENT OF VEGETABLE PRODUCTION FARM WORKERS: AN ERGONOMIC STUDY

  Author Name(s): Neha Mishra , Kavita Narwal, Ragini Dubey

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4122-4126

 Year: September 2020

 Downloads: 1555

 Abstract

Work related musculoskeletal disorders have become a major risk in agriculture industry due to lack of ergonomically designed instruments and the wrong work postures occupied by the workers. This paper presents a study on various working postures occupied in manual transplantation activity of vegetables. The agriculture sector have major role in Indian economy and it is the place where work posture analysis is mostly neglected. The study was conducted on 70 workers engaged in various activities of vegetable production. Posture analysis tool Rapid Upper Limb Assessment was used. The different activities of the workers were recorded by video and still photography, and these images were used for analysis. The final scores of Rapid Upper Limb Assessment during various working activities were found to be high. The findings revealed that there are ergonomic deficiencies in the planning and work methods. A significant proportion of the workers are working in high risk postures. Thus the workers are under moderate to high risk of work-related musculoskeletal disorders. The study recommended a proper implementation of ergonomics interventions program with awareness and training among workers to reduce the risks of WMSD.


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RULA, Occupational, Postural analysis, musculoskeletal disorders, vegetable production

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  Paper Title: EMISSION CONTROL THROUGH MODIFIED SEALING OF COKE OVEN DOORS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009528

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009528

  Register Paper ID - 199082

  Title: EMISSION CONTROL THROUGH MODIFIED SEALING OF COKE OVEN DOORS

  Author Name(s): Suresh Kr Panchbhai, Prof. Mrs Mallika Jain

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4109-4121

 Year: September 2020

 Downloads: 1674

 Abstract

Coke is a crucial raw material and a fuel used in blast furnace iron making. However, the coking industry with coal as the primary raw material is characterized by a relatively low energy utilization rate, high energy consumption per unit, complex process flows, abundant pollution�producing links, and it�s being a large source of highly polluting matters. Therefore, the coking industry is considered a highly polluting industry. The exhaust gas pollutants generated during coking include total suspended particulate matter (TSP), particulate matter with aerodynamic diameters less than or equal to 2.5 ?m (PM2.5), sulfur dioxide, nitrogen oxides, volatile organic compounds (VOCs), and polycyclic aromatic hydrocarbons (PAHs). The coking industry is also a substantial contributor to greenhouse gas emissions. Long-term exposure to coke oven emissions results in inflammation of the skin and inner eyelids and lesions in the lung and stomach. The United States Environmental Protection Agency (US EPA) classifies coke oven emissions as Group A carcinogens and links them to lung cancer (US EPA, 1999).


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FOSSITIVE EMISSION ,COKE OVEN, CDM,BACT,CAA,AEL.LAER ,EPA, PLD

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  Paper Title: WIRELESS COMMUNICATION AND THE PANDEMIC: MODERNIZED SOCIETY AND ENVIRONMENT: A REVIEW ON PROSPECTIVE TECHNOLOGICAL STRATEGY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009527

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009527

  Register Paper ID - 197658

  Title: WIRELESS COMMUNICATION AND THE PANDEMIC: MODERNIZED SOCIETY AND ENVIRONMENT: A REVIEW ON PROSPECTIVE TECHNOLOGICAL STRATEGY

  Author Name(s): Pragya pandey

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4099-4108

 Year: September 2020

 Downloads: 1620

 Abstract

At this time of the global crisis, telecommunications play an important role in keeping people connected and working. To a large extent, this is largely the basis for streaming media, social media, and video conferencing to a new level of activity. In this article, we will pay special attention to 5G wireless cellular knowledge and ask profounder inquiries about how the technology will work and what new rations this epidemic may inspire in emerging 6G work. We are definitely going to miss something, so you can submit valuable comments. In the survey, it was found that strategies using potential skills will produce better returns, and these technology strategies can formulate a framework to regulator pandemics or support development of the entire society. A pandemic, which in turn helps control the spread of the infection. This research inspired a variety of implemented technologies that can help health system, the government, and the public against COVID-19 in various ways. In addition, rapid technological development during pandemic or its impact on environment and society were also discussed. In addition to technologies already implemented, this work also involves potential untapped skills that have potential prospects for application in pandemic situation control. In addition to various discussions, some suggested solutions are also proposed for certain situations.


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COVID -19, Wireless Network, 5g Technology, Pandemic Environment

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  Paper Title: TAX INCENTIVES AND GROWTH OF INFORMAL SECTOR SMALL AND MEDIUM ENTERPRISES IN SOUTH WEST ,NIGERIA

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009526

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009526

  Register Paper ID - 198993

  Title: TAX INCENTIVES AND GROWTH OF INFORMAL SECTOR SMALL AND MEDIUM ENTERPRISES IN SOUTH WEST ,NIGERIA

  Author Name(s): Dr.Folajimi Festus ADEGBIE, Kolawole Olayemi BABATAYO, DR.Trimisu Tunji SIYANBOLA

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4088-4098

 Year: September 2020

 Downloads: 1546

 Abstract

The informal sector Small and Medium Enterprises(SMEs) growth is very important to the development and expansion of an economy.Studies have revealed that SMEs in the informal sector are liquidated at infant stage and also not captured in the tax net.The study examined the impact of tax incentives on the growth of SMEs in the informal sector of South West ,Nigeria.The study used survey research design.The population consisted of 2,708 registered SMEs with with Small and Medium Enterprises Development Agency (SMEDA). Using stratified and proprtionate quota sampling method to administer questionnaire .to 386 selected samples.The study administered 772 copies of the questionnaire with a retrieval rate of 88%reliability ranged between 0.70 and 0.87 coefficients. Descriptive and inferential statistics were used to analyze the data.The results showed that tax incentives have significant impact on gross margin growth with Adjusted R-squared of 0.890,F-statistics of 455.530 and p-value of 0.000.Also tax incentives have significant impact on asset tangibility growth with adjusted R-squared of 0.781,F-statistics of 60.220 and p-value of 0.000.The study concluded that tax incentives have the predictive power to grow of informal sector SMEs in Nigeria.The study recommended that Federal Inland Revenue Service and State Internal Revenue Board should introduce policies that enable the SMEs in the informal sector to be captured in the tax tax net through tax incentives.This will expand the tax revenue generation to both the federal and state governments of Nigeria.


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Economy,Economic development,Growth,Informal Sector,Poverty,Small and Medium Enterprises,Tax incentives.

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  Paper Title: A STUDY ON ATTITUDE OF TEACHER EDUCATORS TOWARDS MOOCS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009525

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009525

  Register Paper ID - 199041

  Title: A STUDY ON ATTITUDE OF TEACHER EDUCATORS TOWARDS MOOCS

  Author Name(s): Dr.KOWSHIK.M.C

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4077-4087

 Year: September 2020

 Downloads: 1731

 Abstract

Massive Open Online Course (MOOCs) is a current inclusion to the range of online learning options. Many academics have taken interest in MOOCs recognizing the promising to covey education around the world on a remarkable scale. Present study was mainly focusing on attitude of Teacher Educators towards MOOC. The population identified for the current study was 200 Teacher Educators who ware presently teaching in TEIs of Karnataka. This study revealed that Female Teacher educators, Arts subject Teacher educators, Urban area Teacher educators and Associate Professor/Professor of TEIs have more positive Attitude than Male Teacher educators, Science subject Teacher educators, Rural area Teacher educators and assistant professors of TEIs.


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MOOC, Teacher Educators, Attitude, Teacher Education Institutes

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  Paper Title: TEMPORARY MARRIAGE AND ITS LEGALITY: NIKAH-AL-MUT`AH IN MODERN INDIA

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009524

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009524

  Register Paper ID - 199065

  Title: TEMPORARY MARRIAGE AND ITS LEGALITY: NIKAH-AL-MUT`AH IN MODERN INDIA

  Author Name(s): ANAMYA SHARMA , KSHITIJ PASRICHA, KUMUD RANJAN

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4064-4076

 Year: September 2020

 Downloads: 1830

 Abstract


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  Paper Title: THERAPEUTIC AND NUTRITIONAL POTENTIAL OF SPIRULINA IN COMBATING COVID-19 INFECTION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009523

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009523

  Register Paper ID - 199383

  Title: THERAPEUTIC AND NUTRITIONAL POTENTIAL OF SPIRULINA IN COMBATING COVID-19 INFECTION

  Author Name(s): Sunita Singh, Vinay Dwivedi, Debanjan Sanyal, Santanu Dasgupta

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4051-4063

 Year: September 2020

 Downloads: 1532

 Abstract

Human history has witnessed various pandemics throughout, and these cause disastrous effects on human health and country�s economy. Once again, after SARS (Severe Acute Respiratory Syndrome) and MERS (Middle East Respiratory Syndrome), the world is observing a very tough time fighting an invisible enemy, the novel COVID-19 coronavirus. Initially observed in the Wuhan province of China, now, it has spread across 210 countries. Number of corona affected confirmed cases have reached > 3 million globally and death toll has reached to 258,481 as on 6th May,2020. Researchers are working round the clock, forming collaborative efforts and sharing their data to come up with a cure for this disease. The new coronavirus genome was quickly sequenced, and clinical and epidemiological data are continuously being collected and analyzed. This data is crucial for forming better public health policies and developing antiviral drugs and vaccines. As there is no vaccine available in market against COVID-19, personal health, immunity, social distancing and basic protection measures are extremely important. It is critical to avoid the virus infection and to strengthen the immune system as the coronavirus can be fatal for those with weak immunity. This article reviews the nutritional and therapeutic potential of Spirulina, which is considered as superfood and a natural supplement to strengthen the immune system. Spirulina is highly nutritious and has hypolipidemic, hypoglycemic and antihypertensive properties. Spirulina contains several bioactive compounds, such as phenols, phycobiliproteins and sulphated polysaccharides and many more with proven antioxidant, anti-inflammatory and immunostimulant/ immunomodulatory effects.


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anti-inflammatory, antioxidant, antiviral, COVID -19, polysaccharides, Spirulina

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  Paper Title: OPTIMIZATION OF DRILLING PARAMETERS FOR DELAMINATION FACTOR IN OF HYBRID FIBER REINFORCED POLYMERS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009522

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009522

  Register Paper ID - 199339

  Title: OPTIMIZATION OF DRILLING PARAMETERS FOR DELAMINATION FACTOR IN OF HYBRID FIBER REINFORCED POLYMERS

  Author Name(s): P. Suresh, S. Sridhar, R. Saravanan, T. Riyas, T. Rubankumar

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4047-4050

 Year: September 2020

 Downloads: 1521

 Abstract

The natural fibres and fillers from renewable natural resources offer the potential to act as a reinforcing material for polymer composite material alternative to the use of natural fibres and other man-made fibres. Among various natural fibres and fillers like aramid, wheat straw, sisal fiberwood powder, jute, hemp etc. are the most widely used natural fibres and fillers due to its advantages like easy availability, low density, low production cost and reasonable physical and mechanical properties. This research work presents the effects of natural fillers, hybrid composite structure is formed. Hybrid fiber reinforced polymer (HFRP) composite is a novel methodology in fiber reinforced polymer (FRP). A Laminate is prepared by stacking of alternative layers of carbon fiber reinforced jute and sisal reinforced composite making a laminate thickness of 10mm. Experiments were conducted HFRP composite for full factorial design to evaluate delamination factor at different drilling parameters, such as drill bit diameter, feed rate and cutting speed. Utilizing full factorial design and ANOVA approach the drilling parameters will optimize.


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Optimization, Drilling, Hybrid FRP, Delamination, Polymer

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  Paper Title: BALLISTIC AND SCATTERING LIMITED MOBILITY IN GAN SINGLE QUANTUM WELL AND AL0.25GA0.75N/GAN SUPERLATTICE MOSFET: A COMPARATIVE STUDY.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009521

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009521

  Register Paper ID - 199193

  Title: BALLISTIC AND SCATTERING LIMITED MOBILITY IN GAN SINGLE QUANTUM WELL AND AL0.25GA0.75N/GAN SUPERLATTICE MOSFET: A COMPARATIVE STUDY.

  Author Name(s): Palasri Dhar, Antara Ghosal , Anurima Majumdar , Dr.Sunipa Roy , Hridika Saha

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4044-4046

 Year: September 2020

 Downloads: 1513

 Abstract

In this paper, the authors have calculated the two dimensional mobility in GaN single quantum well and ballastic mobility of Al0.25GaN0.75/GaN Superlattice MOSFET as a function of gate length .In the case of two dimensional mobility in GaN single quantum well the different lattice scattering mechanisms, namely ionised impurity scattering and acoustic phonon scattering are taken into account. A comparative study of two dimensional mobility of GaN single quantum well and ballastic mobility Al0.25GaN0.75/GaN Superlattice MOSFET has been made.


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quantum well,mobility,Superlattice

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  Paper Title: TO DETERMINE THE PHARMACEUTICAL PROMOTIONAL STRATEGIES AFFECTING PHYSICIAN FROM THE PERSPECTIVE OF PHYSICIAN AND MEDICAL REPRESENTATIVE IN PUNJAB

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009520

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009520

  Register Paper ID - 199375

  Title: TO DETERMINE THE PHARMACEUTICAL PROMOTIONAL STRATEGIES AFFECTING PHYSICIAN FROM THE PERSPECTIVE OF PHYSICIAN AND MEDICAL REPRESENTATIVE IN PUNJAB

  Author Name(s): Trishi Sharma, B S Bhatia, Santosh Bali

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4040-4043

 Year: September 2020

 Downloads: 1540

 Abstract

Pharmaceutical industry is one of the rapidly growing Industry globally. It is exploring new ways of promoting products to the Physicians who are the key decision makers for prescribing Drugs to the end customer which is Patient. Pharmaceutical Industry is spending huge on promoting drugs to the Physicians in innovative ways so as to influence the physician. The study was conducted to find the impact of various Promotional Strategies adopted by Pharmaceutical Companies for influencing Physician Prescription and the Physician�s perspective about these pharmaceutical strategies in the area of Punjab. A qualitative study was conducted for determining the various Promotional strategies and the Physician�s Perspective in Punjab. Interviews were conducted and Open-ended questions were asked to 50 Physicians and 50 Medical Representatives. The main conclusion was that the Physicians develop perception about Pharmaceutical Company based on the Engagement activities with the Physician, Product Knowledge of the Medical Representative and the way the Drugs are promoted to the Physician ( sharing about the benefits and the side effect profile of the drug ) and these were found to be the most effective marketing strategies of the Pharmaceutical Industry for promoting Drugs. The Medical Representatives were also of the same opinion except for the influence of incentives on the Physicians prescription which was not considered as important factor by the Physicians.


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Pharmaceutical Promotional Strategies, Physician, Physician perspective, Medical Representative perspective

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  Paper Title: FUTURE OF NANOMATERIALS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009519

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009519

  Register Paper ID - 199366

  Title: FUTURE OF NANOMATERIALS

  Author Name(s): Mr. Mohit Randive, Mr. Ameya Mandaokar, Mr. Ujjwal Nimbalkar, Mr. Meghesh Balpande

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4033-4039

 Year: September 2020

 Downloads: 1584

 Abstract


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 Keywords

Purification, treatment, military, medicine, safety.

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  Paper Title: Agyey Ke Nibandh: Ek Wiwechan

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009518

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009518

  Register Paper ID - 199163

  Title: AGYEY KE NIBANDH: EK WIWECHAN

  Author Name(s): Dr. Anil Kumar

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4027-4032

 Year: September 2020

 Downloads: 2081

 Abstract

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  Paper Title: Analysis Of Nabaneeta Dev Sen`s Novel `Albatross`In The Light Of Psychoanalysis (Freudian And Lacanian)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009517

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009517

  Register Paper ID - 199354

  Title: ANALYSIS OF NABANEETA DEV SEN`S NOVEL `ALBATROSS`IN THE LIGHT OF PSYCHOANALYSIS (FREUDIAN AND LACANIAN)

  Author Name(s): Shouvik Pal

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4021-4026

 Year: September 2020

 Downloads: 1539

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  Paper Title: SCRUTINY`S TREATMENT OF THE GREAT TRADITION AND THE SCOTTISH TRADITION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009516

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009516

  Register Paper ID - 199292

  Title: SCRUTINY`S TREATMENT OF THE GREAT TRADITION AND THE SCOTTISH TRADITION

  Author Name(s): Chandan Kumar Jha

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4017-4020

 Year: September 2020

 Downloads: 1489

 Abstract

The Scrutiny criticism of the novel which was composed of the studies of Jane Austen, Henry James, Edith Wharton, Dorothy Richardson, George Gissing and E.M. Forster by Q.D. Leavis, of Dickens by R.C. Churchill of Emily Bronte by G.D. Klingopulos besides those of D.H. Lawrence and the great tradition of novelists by F.R. Leavis is in itself a substantive contribution. Though it is a subject beyond the scope of the present work, it is worthwhile to examine a particular area of Scrutiny’s novel criticism which is related to its criticism of poetry. The two dominant ideas behind Scrutiny’s novel criticism are the close connection between the novel and morality, and the great novels as an affirmation of life. This moral dimension of novel is especially complex and revolves around a number of closely related ideas----------- a definite concept of form in fiction, the concepts of the novel as moral fable and dramatic poem, and a notion of moral enactment and moral exploration.An important aspect of Scrutiny’s novel criticism was the concept of the novel as dramatic poem. Scrutiny published a series of studies deriving from the concept of the poetic as constituent of the novel, in the course of which Leavis developed some of his most effective and shaping criticism, Including the works that appeared as The Great Tradition and D.H.Lawrence: Novelist. This new critical tactic employed by Scrutiny critics saw all Literature as poetry or read as if it were poetry, often at the expense of genre characteristics. This critical practice has often been challenged on several grounds but for Scrutiny critics it had immediate advantages. It allowed them to examine fiction with the same careful textual analysis and scrutiny which they brought to poetry---------two quote and analyse long passages, to demonstrate the operative function of ideas, and to develop symbolic and experimental patterns. Then, too, by insisting on the dramatic nature of such fiction, they could keep fidelity with rendered life and temporal progression, and avoid excessive symbol-hunting


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Progression, Examine, Scrutiny, Pattern, Symbolic

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  Paper Title: EVERY DAY YOGA PRACTICES IN CHANGES THE LIFE STYLE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2009515

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2009515

  Register Paper ID - 199402

  Title: EVERY DAY YOGA PRACTICES IN CHANGES THE LIFE STYLE

  Author Name(s): Prof. Vinodbhai R. Chaudhary

 Publisher Journal name: IJCRT

 Volume: 8

 Issue: 9

 Pages: 4015-4016

 Year: September 2020

 Downloads: 1469

 Abstract

Yoga is an ancient discipline. It is recognized as one of the most important and valuable gifts of our culture. The modern era, with the development of science and technology, provides man more comforts for his basic necessities. But the comforts man faces lot of problems, which cannot be solved only by the above facilities. Today the world is looking for solutions to solve the menacing problems of unhappiness, restlessness, emotional imbalance, hyper activity, tension, stress, etc. All his faculties physical, mental, intellectual and emotional develop in a harmonious and integrated fashion to meet the all round challenge at the modern technological era, with hits hectic speed. The speciality of the yogic processes is that it faculties the spiritual progress of man.


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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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