IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Comparative Study of Airside Transit Turnaround Performance of Airbus NEO and CEO Aircraft in a Typical Indian Airliner
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409581
Register Paper ID - 269669
Title: COMPARATIVE STUDY OF AIRSIDE TRANSIT TURNAROUND PERFORMANCE OF AIRBUS NEO AND CEO AIRCRAFT IN A TYPICAL INDIAN AIRLINER
Author Name(s): Sreehari Kambrath
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f227-f235
Year: September 2024
Downloads: 174
This study presents the analysis of transit turnaround efficiency of Airbus (New Engine Options) NEO aircrafts- A321Neo, A320Neo compared to that of their CEO (Current Engine Options) Airbus models - A320, A321, A319 in a typical airline operation. The refined real data related to the transit turnaround is obtained using comprehensive timing reports from tech-logs and questionnaire sessions conducted with airside staffs of both engineering and commercial ramp team of a standard Indian airliner operating at one of the busiest airports of the country. The data was collected under normal operating conditions, and delay scenarios are deliberately excluded to provide a clearer idealization of aircraft ground performance. This study does a collective and graphical analysis in regard to key performance metrics, including but not limited to the main concerns of the study. Both practical operational advantages and challenges of NEO variants as opposed to their CEO counterparts are pointed out. It is concluded from the observations that NEO Airbus aircraft show higher turnaround efficiency, driven by more predictable Target Off Block Time (TOBT) for better operability. The results also depict the ideal compromise between operational efficiency and maintenance requirements for the purposes of airline performance optimization. The inferences from this work will prove highly beneficial to any commercial airlines contemplating fleet upgrade strategies to develop an effective ground handling process.
Licence: creative commons attribution 4.0
Ground Handling, Turnaround Efficiency, Airside Operations, Comparative Analysis, Indian Airliner Operations
Paper Title: A Comparative Study on the Biology of Pieris brassicae on Cruciferous Crops in Imphal Valley of Manipur
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409580
Register Paper ID - 269579
Title: A COMPARATIVE STUDY ON THE BIOLOGY OF PIERIS BRASSICAE ON CRUCIFEROUS CROPS IN IMPHAL VALLEY OF MANIPUR
Author Name(s): HAOBAM NGANGBI DEVI, DR. MAIBAM SHARMILA DEVI, DR. YENSENBAM BIJAYALAXMI DEVI
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f222-f226
Year: September 2024
Downloads: 189
This study investigates the biology and functional response of the Large White Butterfly, Pieris brassicae, on Cruciferous crops, which include economically significant plants like cabbage, mustard and cauliflower respectively. We explore aspects such as life cycle, feeding behavior, and population dynamics of P. brassicae to understand its impact on these crops and to develop potential management strategies. The effect of different host plants and rearing atmosphere on life cycle of cabbage butterfly, Pieries brassicae were studied during the year 2021-23. Insects were reared in the field (fluctuating weather) as well as in the laboratory (constant rearing conditions) on three host plants, viz. cabbage, cauliflower and mustard. Slightly differences were found in the incubation and pupal period of butterfly reared on different host plants. However, larval period was found to be significantly lower on cabbage followed by cauliflower and highest on mustard. Therefore, the developmental period (from eggs to adult) was reasonably lower on cabbage. Furthermore, inverse relationship was found in the body weight of butterfly and developmental period, where weight of full grown caterpillar and pupae was significantly higher on cabbage and lowest on mustard. Overall, the development of P. brassicae was much faster on cabbage than other hosts.
Licence: creative commons attribution 4.0
Manipur, butterfly, cabbage, mustard, temperature
Paper Title: SAFEGUARDING BLOOD TRANSFUSIONS: THE ROLE OF HAEMOVIGILANCE IN MINIMIZING RISKS AND ENSURING PATIENT SAFETY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409579
Register Paper ID - 269623
Title: SAFEGUARDING BLOOD TRANSFUSIONS: THE ROLE OF HAEMOVIGILANCE IN MINIMIZING RISKS AND ENSURING PATIENT SAFETY
Author Name(s): LAMIYA NASRIN K, SHINU C, SILBIYA JASMINE PT, THAHMINA SHAHNAS VK
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f216-f221
Year: September 2024
Downloads: 183
Blood transfusions are essential in modern medicine but carry risks, including transfusion reactions ranging from mild to severe. This review underscores the importance of haemovigilance, a system that monitors and analyses adverse events throughout the transfusion process to improve safety and prevent complications. The active involvement from healthcare professionals is crucial for effective haemovigilance, which includes proper reporting, education, and quality assurance initiatives. The review discusses the evolution of haemovigilance, noting a shift from focusing solely on infectious diseases to including noninfectious reactions. Programs like India's Haemovigilance Program and the National Blood Donor Alert Program highlight significant advancements in monitoring and improving safety for both patients and donors. Challenges such as inconsistent definitions and underreporting persist, requiring collaborative efforts and standardized procedures. Pharmacists play a key role in haemovigilance through monitoring, education, participation in committees, and ensuring proper handling of blood products. Studies reviewed reveal a prevalence of febrile nonhaemolytic reactions and underreporting issues, highlighting the need for robust haemovigilance systems. IT-based haemovigilance shows promise but needs careful implementation. Donor Hemovigilance Programmes (DHVPs) effectively enhance donation safety, especially in resource-limited settings. Education and training interventions for healthcare professionals significantly improve compliance with transfusion protocols and reduce errors, highlighting the importance of continuous education in enhancing haemovigilance practices. Overall, the review emphasizes that fostering a culture of awareness and reporting among healthcare professionals is vital for optimizing haemovigilance and ensuring safer blood transfusion practices.
Licence: creative commons attribution 4.0
Haemovigilance, Adverse transfusion reactions, Haemovigilance Program, National Blood Donor Alert Program, Febrile Non-Haemolytic Transfusion Reactions
Paper Title: CARBAPENEM RESISTANCE IN GRAM NEGATIVE BACTERIAL INFECTIONS - A REVIEW ON RISK FACTORS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409578
Register Paper ID - 269546
Title: CARBAPENEM RESISTANCE IN GRAM NEGATIVE BACTERIAL INFECTIONS - A REVIEW ON RISK FACTORS
Author Name(s): Ajmel Ashraf, Muhammed Ishel K, M K Jabeena, B Anamika, Lulu sherin
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f212-f215
Year: September 2024
Downloads: 191
This review provides a comprehensive overview of carbapenem resistance in gram-negative bacterial infections, emphasizing the critical role of carbapenem antibiotics in treating severe infections caused by resistant pathogens such as Acinetobacter baumannii, Pseudomonas aeruginosa, and Enterobacteriaceae. It details the mechanism of action of carbapenems, which involves penetrating bacterial cell walls and inhibiting penicillin-binding proteins, leading to cell lysis. The review also outlines various mechanisms of resistance, including decreased permeability, active efflux pumps, target mutation, and hydrolysis by carbapenemases. Furthermore, it identifies significant risk factors for carbapenem-resistant gram-negative bacterial (CRGNB) infections, such as prolonged hospitalization, prior antibiotic use, and invasive procedures. The limited treatment options for CRGNB are discussed, highlighting the emergence of new antibiotics and the importance of antimicrobial stewardship in managing these infections. Overall, the review underscores the urgent need for effective prevention and control measures to combat the rising threat of carbapenem resistance.
Licence: creative commons attribution 4.0
Carbapenem resistant gram-negative bacteria, Klebsiella pneumoniae, Pseudomonas aeruginosa, Enterobacteriaceae
Paper Title: Analyzing the Study on Consumers Attitude towards Two Wheelers Electric Vehicle with Special Reference to Coimbatore City
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409577
Register Paper ID - 269658
Title: ANALYZING THE STUDY ON CONSUMERS ATTITUDE TOWARDS TWO WHEELERS ELECTRIC VEHICLE WITH SPECIAL REFERENCE TO COIMBATORE CITY
Author Name(s): S.Suguna, A.Ashmeta
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f201-f211
Year: September 2024
Downloads: 178
This study investigates consumer attitudes towards electric two-wheelers in Coimbatore, India, highlighting key factors influencing adoption. Through a mixed-methods approach, including surveys and focus group discussions, the research examines perceptions of electric vehicles (EVs) concerning environmental sustainability, cost-effectiveness, and technological reliability. Findings reveal a growing awareness of EV benefits, though concerns about charging infrastructure and initial costs persist. The study underscores the importance of targeted marketing and policy initiatives to enhance consumer acceptance and drive the transition to electric mobility in urban settings. The results contribute valuable insights for stakeholders aiming to promote sustainable transportation in Coimbatore and similar cities.
Licence: creative commons attribution 4.0
Electric two-wheelers, Awareness, EV benefits, Marketing, Transportation
Paper Title: Muslim Women and the Question of Empowerment: Theoretical Analysis
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409576
Register Paper ID - 269626
Title: MUSLIM WOMEN AND THE QUESTION OF EMPOWERMENT: THEORETICAL ANALYSIS
Author Name(s): JUMANATH P J, Dr.SURYA ARAVINDAKSHAN
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f195-f200
Year: September 2024
Downloads: 203
About half of India's population is female, and their advancement in all spheres--social, cultural, and economic--is dependent on them. Kerala's Muslim population has experienced significant transformation, and in terms of education and economic status, they are in a better place than their counterparts in other Indian states. Their condition empowers them to drive change and address various contemporary issues. This article uses secondary data to study Muslim Women and the Question of Empowerment: Theoretical Analysis. This study intends to testify the question of empowerment in the context of Muslim women which is highly important. Since the colonial era, several attempts have been endeavoured to empower them in diverse capacities. Since the end of colonialism, many women have gained more authority.
Licence: creative commons attribution 4.0
Muslim Women, Muslim Community, Empowerment.
Paper Title: Patient Condition Classification And Decease Prediction
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409575
Register Paper ID - 269619
Title: PATIENT CONDITION CLASSIFICATION AND DECEASE PREDICTION
Author Name(s): Midhunkrishna C K, Surabhi K S
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f190-f194
Year: September 2024
Downloads: 180
Technology has greatly impacted healthcare. This project aims to develop a web-based disease prediction system using data mining techniques like classification. It gathers, refines, and classifies patient data to train an intelligent agent, which calculates disease probabilities based on symptoms. Users can then consult a doctor without visiting a clinic. The system provides urgent guidance, suggests specialists, offers virtual advice in emergencies, and includes features like symptom prediction, patient classification, feedback, and appointment scheduling. It ensures easy navigation and accessibility, even for emigrants, to nearby medical support.
Licence: creative commons attribution 4.0
Paper Title: "Beyond The Blackboard: CTI As a Catalyst For Educational Innovation"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409574
Register Paper ID - 269636
Title: "BEYOND THE BLACKBOARD: CTI AS A CATALYST FOR EDUCATIONAL INNOVATION"
Author Name(s): Radhika S.N, Aaliya Waseem
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f183-f189
Year: September 2024
Downloads: 164
Cyber Threat Intelligence (CTI) performs a key position in fighting cyberattacks, however its achievement mainly depends on the quality of the data predicted. This paper affords an automated approach to evaluate CTI via combining both the reliability of its resources and the relevance of its content material. Using a correlation graph and gadget gaining knowledge of strategies, the technique affords a comprehensive evaluation of CTI records. Testing on real-world datasets shows that this technique extensively improves the accuracy and effectiveness of risk intelligence. In the training zone, the adoption of CTI may be especially precious as establishments face increasing cyber risks with the upward push of online gaining knowledge of, management systems, and research activities. Incorporating CTI can help faculties and universities enhance their defences in opposition to phishing, ransomware, data breaches, and other cyber threats, ensuring the protection of data and the uninterrupted delivery of educational services
Licence: creative commons attribution 4.0
Cyber threat Intelligence, security, education sector
Paper Title: Analysis of the Interplay of Hacking and Its Effects on Financial Market
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409573
Register Paper ID - 269603
Title: ANALYSIS OF THE INTERPLAY OF HACKING AND ITS EFFECTS ON FINANCIAL MARKET
Author Name(s): Shital Mahajan, Dr. Shivangini Morya
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f174-f182
Year: September 2024
Downloads: 148
Cyber security breaches targeting databases have become increasingly prevalent, posing significant threats to financial markets and investor confidence. This study aims to evaluate the interplay between hacking incidents in databases and their ripple effects on stock market dynamics. By analyzing historical data and case studies of cyber security breaches, we investigate the mechanisms through which hacking events impact stock prices, trading activity, and investor sentiment. The study employs a multi-faceted approach, combining quantitative analysis of stock market data with qualitative examination of cybersecurity incidents and market reactions. We explore how hacking incidents, such as data breaches or manipulation of financial databases, influence investor perceptions of market integrity and security. Additionally, we examine the role of regulatory responses, media coverage, and investor behavior in shaping the market's response to cybersecurity threats. Overall, this study contributes to a deeper understanding of the interconnectedness between cybersecurity and financial markets, highlighting the importance of proactive measures to mitigate the impact of hacking incidents on stock market dynamics. By addressing vulnerabilities in database security and enhancing risk management practices, stakeholders can strengthen market resilience and safeguard investor interests in an increasingly digitized financial ecosystem.
Licence: creative commons attribution 4.0
Hacking, Database, Cyber security, financial market.
Paper Title: COMPARATIVE STUDY OF AASHAYA AND KOSHTA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409572
Register Paper ID - 269578
Title: COMPARATIVE STUDY OF AASHAYA AND KOSHTA
Author Name(s): DR. K. PONRAJ, DR. D. MALLIKA
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f165-f173
Year: September 2024
Downloads: 320
THE TERM AASHAYA MEANS ABODE OR PLACE, WHERE AS KOPSHTA MEANS CAVITY.BOTH ARE PRESENT IN MADHYAMA SHAREERA
Licence: creative commons attribution 4.0
Paper Title: Gesture Controlled Virtual Mouse
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409571
Register Paper ID - 267158
Title: GESTURE CONTROLLED VIRTUAL MOUSE
Author Name(s): Harsh Kumar Singh, Ms. Ramya H, Mohammad Ehtesham, Prathiksha S, Sinchana N
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f156-f164
Year: September 2024
Downloads: 182
In this work introduces a gesture-based virtual mouse that allows users to perform the basic operations on their computer using hand gestures in place of an actual physical device. It is a real time system with gesture recognition and works on the principal of computer vision using python to capture and process live images capturing gestures realtime, converting them into movements(specially cursor movements) & clicks. It gives another way of user experience to the input devices, making it advanced in trends among accessing a computer and variety usage especially under environment when traditional ways are not possible.
Licence: creative commons attribution 4.0
Gesture based virtual mouse, hand gesture, Real-time system, Gesture recognition, Computer vision, Python, Live image processing, Cursor movements, Mouse clicks, User experience, Input Devices, Advanced Technology.
Paper Title: "IMPACT OF SMARTPHONE ADDICTION ON PECTORALIS MINOR TIGHTNESS AMONG ASYMPTOMATIC HEALTHY ADULTS"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409570
Register Paper ID - 269620
Title: "IMPACT OF SMARTPHONE ADDICTION ON PECTORALIS MINOR TIGHTNESS AMONG ASYMPTOMATIC HEALTHY ADULTS"
Author Name(s): Priyanka Nahak, Sana Tayyab Shaikh
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f142-f155
Year: September 2024
Downloads: 189
Background: The excessive use of smartphone addiction can impact on musculoskeletal health. Prolonged smartphone use, particularly with poor posture, may contribute to musculoskeletal issues, including tightness of the pectoralis minor muscle. This muscle plays a critical role in shoulder biomechanics, and its tightness can lead to postural abnormalities and associated pain syndromes. Despite the potential implications, the relationship between smartphone addiction and pectoralis minor tightness remains underexplored. Aim: To investigate the impact of smartphone addiction on pectoralis minor tightness among asymptomatic young adults. Method: A cross-sectional study was conducted among 82 healthy young adults students in which females were (n=49) and males were (33), between the age of 18-25 years of age. Samples were collected by screening the inclusion and exclusion criteria. As an outcomes SAS-SV for smart phone addiction and inch tape measurements for pectoralis minor length were used. Result: Pearson's analysis was done to analyze the data. The results indicated a positive weak correlation between smart phone addiction and pectoralis minor tightness for both the genders (r= 0.372, p=0.001), weak positive correlation between smart phone addiction and pectoralis minor tightness in males (r= 0.287, p=0.001), moderate positive correlation between smart phone addiction and pectoralis minor tightness in females (r= 0.460, p=0.001). Conclusion: This study concluded that there is a weak to moderate positive correlation between smartphone addiction and pectoralis minor tightness, with a more pronounced effect observed in females.
Licence: creative commons attribution 4.0
Asymptomatic adults, Musculoskeletal health, Pectoralis minor tightness Smartphone addiction, SAS-SV
Paper Title: Evaluation of Bending Deformation Behavior of a Developed Peripheral Stent Design: In-Vitro Study Analysis
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409569
Register Paper ID - 269494
Title: EVALUATION OF BENDING DEFORMATION BEHAVIOR OF A DEVELOPED PERIPHERAL STENT DESIGN: IN-VITRO STUDY ANALYSIS
Author Name(s): Minocha Dr. Pramod Kumar, Kothwala Dr. Deveshkumar Mahendralal, Bhatt Chirag Manshankar, Patel Chirag Jitubhai
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f133-f141
Year: September 2024
Downloads: 178
Peripheral stents are intended for treating vascular diseases affecting peripheral arteries, ensuring artery patency. Essential for optimizing design and performance, understanding their mechanical behavior under bending deformation is crucial. This research study aims to assess the bending deformation behavior of a developed peripheral stent under controlled laboratory conditions. Employing a designated experimental setup, the study rigorously controlled parameters such as bending angle and rate of deformation. The findings provide profound insights into the bending deformation behavior of the peripheral stent, encompassing bending stiffness, resistance to deformation, and observed mechanical failure modes. Interpretation of these results underscores their implications for peripheral stent design and performance, contributing significantly to our understanding of stent behavior under bending loads. Such insights could potentially drive advancements in both design and clinical practice. In conclusion, this research illuminates the bending deformation properties of peripheral stents, offering crucial insights to mitigate the risk of device failure and patient injury during clinical application, thereby augmenting patient outcomes in vascular intervention. Designing peripheral stents, which are used in arteries outside the heart, presents unique challenges due to their typically larger size and the need for flexibility. These stents must maintain structural integrity when the artery bends or moves, especially in areas like the legs, without being too rigid to prevent breakage or artery damage. At the same time, the stent's thickness must be minimized to avoid an excessive metallic load in the artery, which could lead to complications like restenosis or thrombosis. Balancing these factors is crucial for effective stent design. We had used 6 wires of braided design, diameter range from 4mm to 8 mm, length in the range of 20 mm to 100 mm and wire thickness 70, 100, 150 & 200 Micron.
Licence: creative commons attribution 4.0
Peripheral stents, Vascular diseases, Mechanical behavior, Bending deformation, Bending stiffness, Laboratory conditions, Device failure, Patient outcomes
Paper Title: Factors influencing the performance of capsicum under protected cultivation and assessing profitability
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409568
Register Paper ID - 269614
Title: FACTORS INFLUENCING THE PERFORMANCE OF CAPSICUM UNDER PROTECTED CULTIVATION AND ASSESSING PROFITABILITY
Author Name(s): Pragalbha priyadarshini Padhi
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f116-f132
Year: September 2024
Downloads: 173
Vegetables are very susceptible to the effects of climate change, especially succulent pot plants like capsicum. Major issues can be caused by severe weather events, which include high temperatures, protracted droughts, sudden rains, heavy rainfall, strong storms, sea level rise, and the return of biotic stressors, such as diseases, weeds, and insect pests. These problems are further made worse by decreasing arable land, finite natural resources, low productivity, high input costs, labor shortage, low market pricing, and young people's reluctance to consider farming as a vocation. marginal and small-scale farmers are turning to protected farming, especially in greenhouses, as a solution to these problems. Protected structures are extremely helpful for capsicum because it is a low-volume, high-value crop. These structures provide growers with higher income in addition to reducing biotic and abiotic challenges. Nevertheless, in countries that are developing such as India, protected agriculture encounters challenges despite its lucrative potential. The obstacles to wider acceptance and commercialization include high initial costs, a lack of qualified support, a shortage of real building materials for covered structures, and natural disasters like cyclones and floods. This comprehensive examination addresses many facets of protected farming in capsicum with the goal of identifying issues and solving them with improved technology. The study has a strong emphasis on mulching, drip irrigation, fertigation, biotic stress management, and greenhouse methods.
Licence: creative commons attribution 4.0
Greenhouses, Drip irrigation, climate, temperature, Profitability, Stress
Paper Title: A Case Study on Successful Ayurveda Management of Bronchial Asthma
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409567
Register Paper ID - 269616
Title: A CASE STUDY ON SUCCESSFUL AYURVEDA MANAGEMENT OF BRONCHIAL ASTHMA
Author Name(s): Dr. Neetu sharma, Dr. Nidhi soni, Dr. Divya singh charan
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f109-f115
Year: September 2024
Downloads: 176
Introduction : Asthma is a non-communicable chronic lung disease characterized by airway inflammation, airway obstruction mainly due to muscle spasm associated with edema and stagnation of mucus. Bronchial asthma can be correlated with Tamaka shwas was as explained in Ayurveda. Material and methods : In the present case study, a 52 years old female patient having signs and symptoms of Tamaka Shwas has been discussed. The treatment was administered in accordance with Shodhana Chikitsa, Shamana Aushadhis and Sthanika Chikitsa. Nidana Parivarjana is strictly instructed in order to avoid the stimulation to internal pathology of the disease. Result :The classical management helps in relieving the symptoms as well as lowers the recurrence of the breathing difficulty attacks. The assessment was done by using the gradation scale which was adopted from developing guidelines for clinical research methodology in Ayurveda. Conclusion :This Ayurveda management helps in achieving the positive output with complete stoppage of use of inhaler over a period of 6 months.
Licence: creative commons attribution 4.0
Keywords: Tamakashwas, Nitya Virechana, Yapya, Mouth inhaler.
Paper Title: "The Role of AI in Personalizing Consumer Experiences in India's E-commerce Market"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409566
Register Paper ID - 269464
Title: "THE ROLE OF AI IN PERSONALIZING CONSUMER EXPERIENCES IN INDIA'S E-COMMERCE MARKET"
Author Name(s): Namrata K, Chethan V K
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f101-f108
Year: September 2024
Downloads: 165
Abstract This research paper examines the pivotal role of Artificial Intelligence (AI) in transforming and personalizing consumer experiences within India's rapidly growing e-commerce market. With AI technologies such as machine learning, natural language processing, and predictive analytics, e-commerce platforms are better equipped to analyze consumer data, predict preferences, and offer personalized recommendations. This paper explores the extent of AI adoption in personalizing shopping experiences, its impact on customer satisfaction and loyalty, and how it influences purchasing behavior. Through a combination of surveys and interviews with e-commerce users and industry experts, this study identifies the benefits of AI-driven personalization, along with the challenges unique to India's diverse consumer base, such as linguistic and cultural differences. The findings highlight that while AI has significantly improved customer engagement and retention, issues like data privacy and the need for localized solutions remain. This research provides valuable insights into the future prospects of AI in enhancing personalized experiences in India's e-commerce landscape, offering recommendations for businesses, policymakers, and AI developers.
Licence: creative commons attribution 4.0
Keywords: Artificial Intelligence, E-commerce, Personalization, Consumer Experience, India, Machine Learning.
Paper Title: A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR AND CHALLENGES ENCOUNTERED BY MARUTI BALENO CAR OWNERS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409565
Register Paper ID - 269587
Title: A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR AND CHALLENGES ENCOUNTERED BY MARUTI BALENO CAR OWNERS
Author Name(s): Ms.P.Maheswari, Abishek R
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f81-f100
Year: September 2024
Downloads: 178
This study investigates the factors influencing consumer buying behavior and explores the challenges faced by Maruti Baleno car owners in Coimbatore.The results indicate that factors such as fuel efficiency, design and features, brand reputation, and pricing significantly influence purchasing decisions. Additionally, owners reported challenges related to after-sales service quality, maintenance costs, and infotainment system glitches.
Licence: creative commons attribution 4.0
Car, Maruti Baleno, Influencing car customer, Buying Behaviour
Paper Title: An Analysis of Fiscal Dynamics and Debt Management in Himachal Pradesh: Trends and Implications
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409564
Register Paper ID - 269529
Title: AN ANALYSIS OF FISCAL DYNAMICS AND DEBT MANAGEMENT IN HIMACHAL PRADESH: TRENDS AND IMPLICATIONS
Author Name(s): Dr. Provinder Kumar
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f70-f80
Year: September 2024
Downloads: 162
This study investigates the fiscal dynamics and debt management of Himachal Pradesh over the past decade. Despite ongoing fiscal reforms, state governments in India, including Himachal Pradesh, face persistent fiscal deficits and rising public debt. This paper examines the state's revenue receipts, expenditure patterns, and debt management strategies to understand their impact on the state's fiscal health and economic stability.
Licence: creative commons attribution 4.0
Fiscal, Public Debt, Revenue Receipts, Expenditure Patterns, and Debt Management.
Paper Title: The Role of Oorukoottam in Shaping the Social -wellbeing of Paniya in Wayanad
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409563
Register Paper ID - 269592
Title: THE ROLE OF OORUKOOTTAM IN SHAPING THE SOCIAL -WELLBEING OF PANIYA IN WAYANAD
Author Name(s): Dr. Biju P V
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f61-f69
Year: September 2024
Downloads: 182
Abstract This scholarly inquiry seeks to assess the transformative impact of Oorukoottam on the quality of life of the Paniya tribe in Wayanad, scrutinizing the socio-cultural dimensions of their integration into mainstream society. Despite the lofty ideals enshrined in constitutional safeguards, governmental welfare schemes, and initiatives fostering participatory governance, such as Oorukoottam, the Paniya community's existential plight remains dishearteningly substandard. A staggering three-fourths of this indigenous population are deprived of land ownership, with their living conditions--spanning housing, healthcare, sanitation, education, and economic stability--trailing woefully behind the state averages. This study, grounded in meticulous primary research and an erudite review of existing literature, dissects the palpable effects of Oorukoottam in uplifting a culturally distinct yet socially marginalized group. The objective is not merely to evaluate the efficacy of these interventions but to unearth nuanced insights and offer cogent policy recommendations aimed at redressing the systemic inequities that continue to plague the Paniya tribe's journey towards holistic upliftment.
Licence: creative commons attribution 4.0
Key words: Social quality, paniya tribe, After Oorukoottam, Decision making
Paper Title: IMPACTS OF TEMPERATURE GRADIENTS AND DIFFUSION-THERMO EFFECTS ON RAYLEIGH BENARD DOUBLE DIFFUSIVE CONVECTION IN TWO LAYER SYSTEM WITH DARCY BRINKMANN MODEL : RIGID FREE BOUNDARIES WITRHOUT SURFACE TENSION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2409562
Register Paper ID - 269278
Title: IMPACTS OF TEMPERATURE GRADIENTS AND DIFFUSION-THERMO EFFECTS ON RAYLEIGH BENARD DOUBLE DIFFUSIVE CONVECTION IN TWO LAYER SYSTEM WITH DARCY BRINKMANN MODEL : RIGID FREE BOUNDARIES WITRHOUT SURFACE TENSION
Author Name(s): SHIVARAJA J M, SUMITHRA R, Rashmi R, KAVITHA B R, PAVITHRA M
Publisher Journal name: IJCRT
Volume: 12
Issue: 9
Pages: f49-f60
Year: September 2024
Downloads: 166
The influence of the Non-Darcian effect and Diffusion - Thermo (Dufour effect) effect on Two-Component Rayleigh Benard Marangoni (TCRBM) convection in a composite layer, has been investigated analytically. For the fluid layer, the upper boundary is free with surface tension depending on both concentration and temperature, for the porous layer, the lower boundary is rigid and both boundaries are insulating to both heat and mass. At the interface, the normal velocity, normal stress, shear stress, mass, mass flux, heat, heat flux are assumed to be continuous. The Darcy-Brinkmann model term and the Dufour term are employed for the momentum and energy equation respectively. The impact of various physical parameters on the onset of TCRBM convection is investigated in detail and results are presented graphically.
Licence: creative commons attribution 4.0
Rayleigh Benard Marangoni Convection, Dufour effect, Two - Component Convection, Composite layer.
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 3 | Month- March 2026)

