Volume 11 | Issue 7

 Abstract

"Advertising is one of the wheels of marketing". The present study is all about the promotional strategies of Cadbury products. A country like ours is developing in all fields, and this is because of advertising of new and developed ideas. The study brings out sufficient information about the effectiveness of advertisement on the Cadbury products. The present era is known for mass production and Mass distribution. Similar products are available in the market. This involves stiff competition amongst the Producers. Good quality products are produced or expect services are offered there must be known to the Public for this mass communication is needed as the population is great or the market area is wide. This calls For adaption of sales promotion and advertising as tools to mobile the marketing machinery. This project is a sincere effort to study the buying behavior of consumers when they buy chocolates. A descriptive research Procedure had been applied to come to the conclusions of the project. And collected 120 responses to bring out the opinion of the consumers in Coimbatore city.

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Advertising,Sales promotion,Mass communication.

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The care of individuals with neurological disorders poses distinct challenges for caregivers. This study offers a comprehensive analysis of the obstacles faced by caregivers in their provision of care to neurological patients. It delves into the physical, emotional, social, and financial burdens encountered by caregivers, while also exploring their impact on overall well-being. Additionally, this paper examines specific challenges arising from the unpredictable nature of neurological conditions, the intricacy of symptom management, the necessity for specialized care, and the dearth of support systems. Through a thorough understanding of these challenges, appropriate interventions and support systems can be devised to alleviate caregiver burden and enhance the overall quality of care for neurological patients.

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Mental health, Neurological Disorders, S.E.H.T.

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E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the shop. E-shopping has become popular among people as it has become convenient for people to use the internet. That's why it has become necessary to study E-shopping. The main objective of this research is to know what the perception of Jamshedpur city towards E-shopping and what kind of products are bought by the people. Through this study, an attempt has been made to find out the problems faced by the customers during E-shopping. Along with this, an attempt has also been made to discover the shopping behavior and degree of satisfaction of the customer through this study.

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E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the sh

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Benthic invertebrates are the microorganisms residing in the bottom area of an aquatic body and acts as bio-indicators, biofertilizers and biofilters . Getalsud Dam is an artificial Reservoir located about 35 kms away from the Ranchi city .The Dam was opened in 1971 and has been built on Subernrekha river(23o27'24"N 85o33'19"E ).The present study was conducted to investigate the seasonal variations of the microbenthic fauna of the Dam .Sampling was done for a period of 1 year from (March 2022 to Febuary 2023).Organisms were collected on a seasonal basis. The Macrobenthic communities showed dependency on habitat conditions .The samples were collected during Pre- monsoon (March-June) ,Monsoon(July-October) and Post -Monsoon(November-February)periods. ..The samples were collected from 4 stations in every season and the data was analysed statistically with appropriate tools .The abundance and species richness showed a significant difference between stations .In every season ,Station 1 was recorded with the lowest number of individuals and species .likewise ,a significant differences was also recorded between seasons in the rest three sites also. Pre-Monsoon samples comprised the lowest number of microbenthic fauna .Overall sampling showed 2921 species from different groups .The collected samples consisted species of Mollusca , Decapoda, Diptera ,Oligochaeta and Fingerlings .In Mollusca 1140 species were recorded whereas the collected samples of other species included 467 Decapoda ,346 Diptera,427 Oligochaetes ,547 Fingerlings .In Every season mollusca was the most abundant group.

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Macrobenthic, Reservoir, Dipteran, Sediments, Mollusca, Season

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

सार - यह अध्ययन कार्ल मार्क्स के विचारों की प्रासंगिकता का विश्लेषण करता है। राजनीति, देश के विकास के लिए बनाई गई हित की नीतियों के इर्द – गिर्द घूमती है और नीतियाँ बिना मुद्रा के संचालित नहीं हो सकती। अर्थात् मुद्रा, नीतियों का ईंधन है। राजकोषीय नीति और मुद्रा नीति को संचालित करके ही देश की अर्थव्यवस्था को संतुलित किया जा सकता है। कार्ल मार्क्स के कई कथन के असत्य होने मे बावजूद भी किसी देश की अर्थव्यवस्था का विकास उनके विचारों के बिना संभव नहीं। उन्होंने अर्थव्यवस्था को गलत दिशा मे जाने से बचाया है तथा आज भी विश्व अर्थव्यवस्था को संतुलित बनाए रखने मे उनके विचारों की प्रासंगिकता झलकती है।

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मुख्य शब्द – मिश्रित अर्थव्यवस्था, समाजवाद, पूंजीवाद, एकाधिकार, राजकोषीय नीति

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????? ???????? ?? ???? ?? ??? ??? ?? ????? ?????? ??? ??? ????? ?? ???? ?????? ?? ????? ???? ???? ??? ?? ?? ???? ??? ?? ???????? ???? ???? ???????-????? ?? ?????????? ?? ??? ?? ??? ??? ???? ??????????????? ????? ???? ??? ??? ???????? ????, ??? ?? ???? ??? ????? ???????? ?? ????????? ??????? ?? ????? ??? ?? ????? ??? ??? '????? ???????? ?? ??? ???? ??? ?????, ?????, ?????, ???????? ??? ???? ????? ?? ????????? ???'1 ??????? ??? ??? ???? ??????? ????? ?? ?????? ??? ?? ??????? ??? ??????, ?????? ??? ?????- ?????? ?? ??? ?? ???? ???? ???? ??? ????? ???????? ?? ????-???? ???? ?? ??? ?? ?? ?? ???? ?? ???? ?????? ??? ??? ?? ?????? ?? ????? ?? ???? ???? ?????????? ????? ?? ??? ??? ????? ?????? ??? ???? ?????? ?? ?????? ???? ??? ?? ??- ?????? ????????? ? ???? ?????? ???? ?? ?????? ??? ????????????? ???? ???- '????? ???? ?? ????? ?? ???? ?????? ????'2 ??????? ?? ???? ?????? ??? ?? ???-???????, ?????-?????? ?? ??????-???????? ?? ?? ??? ????? ?? ???? ?? ????? ???? ?? ?? ???? ???????????? ?? ?????? ??????? ?? ????????? ?? ??????? ???? ??? ????? ???????? ?? ??????? ?? ???? ?? - '?????? - ?????????'? ???? ?????? ???? ?? ?? ?? '??????' ?? ?????

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????? ????????, ?????? ?????????, ??????,?????????

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Organisation is a combination of different skilled people working towards a common objective. The objectives of the organisation cannot be achieved by a single individual or a group. Success is possible with different groups of employees working together. All the employees do not have the same attitude towards their goals, work, and organisation. Employee Conflict is usually caused by a myriad of reasons arising from having employees with differing opinions, objectives, cultures, interests, and structural limitations. The employer needs to follow many strategies to resolve conflict among the employees. The present paper attempts to study the various models of Conflict management that are used by organisations to resolve conflicts that arise within them.

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Conflict, employees, resolution, organization, employer

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Better and more accurate travel time estimates are essential for traffic management, road planning and congestion reduction. This manuscript presents a machine learning-based method for real-time multi-camera vehicle analysis and travel time estimation. The proposed system uses data fusion techniques, machine learning algorithms, and computer vision techniques to efficiently estimate travel time and track vehicles on multiple camera providers transport authorities can improve traffic flow by integrating the system with existing monitoring tools. The experimental study demonstrates the potential of the proposed approach to improve urban mobility and transportation systems by demonstrating its effectiveness and applicability in real-world scenarios

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Machine Learning, multi-camera vehicle analysis, travel estimation, travel time techniques, data fusion techniques.

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Domestic work is work done in or for multiple households. In India, household work is always considered to be the responsibility of women. It has become essential for both men and women in a family to earn money for a better life. However, the need to employ a female worker to do all the household chores has increased. Domestic workers make up a part of the unorganised workforce in the Indian population. Their working conditions are often undervalued, unprotected, and unregulated. The pandemic has highlighted the importance of keeping our homes and surroundings clean. On the other hand, it has also highlighted the importance of acknowledging the presence and skills of domestic workers. Domestic workers do not receive minimum wages or working conditions that are safe. In this context, this paper aims to discuss their challenges, working conditions, and their rights to be protected.

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domestic workers of India, working conditions, human right, unorganized protection.

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Premenstrual Syndrome (PMS) is a collection of physical, cognitive, affective and behavioral cyclically occurring symptoms during the luteal phase of the menstrual cycle and resolve at or within a few days after the onset of menstrual flow. Though more than 200 symptoms have been known to occur, the most frequently occurring symptoms include headache, fatigue, bloating, backache, breast tenderness, food cravings, fatigue, anxiety, irritability, social withdrawal and depression .Premenstrual syndrome for most women started at their age of menarche. Educational status shows 60 (100%) were Higher secondary. Based on family history of premenstrual syndrome 50 (83.3%) were present with PMS. According the previous knowledge about PMS 53(88.3%) were have previous knowledge about PMS. Adolescent girls 57(95%) had moderate level of stress on premenstrual syndrome and 3(5%) had severe level of stress on premenstrual syndrome. Mean (42.02) and standard deviation (5.70) of adolescent girls regarding level of stress on prevalance rate. Association shows significant relationship with the demographic variables. Age (p=0.866) , types of family (p=0.983) and No of siblings ( p=0.003) had shown statistically significant association between the level of stress on premenstrual symptoms among adolescent girls with their selected demographic variables respectively.

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premenstrual syndrome, adolescent girls, level of stress.

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A nation always confers its citizens with that of rights either may be a legal right or a fundamental right. It is very genuine to receive such rights as provided by the nation. The nation should not take away the rights of its citizens nor should put any restrictions while they use the rights. There are chances at times that the government, for the sake of development may displace few people and there could a chance of losing the rights on the place provided for them. The 1998 UN Guiding Principles stresses on Internal Displacement that are not legally binding and an increasing number of Human rights supporters and scholars have been arguing in recent past years that the instrument is likely to be assumed as a legal significance which is beyond its status as a mere declaration of principles. This paper reflects how India is striving for the development of the displaced person and to protect the rights as a part of human rights keeping in mind the guidelines as provided by the UN.

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Displaced Persons, Human Rights, Land Acquisition

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Education plays a very important role in shaping the future of the society and the group of people living together form societies which in turn form the nation. Meaning thereby the education and its delivery pattern that is the pedagogy is one of the integral aspects to shape the future and this paper discusses the learner centric pedagogy (LCP)as the pivot of architectural education. The purpose of this study is to relate all the components of LCP to architectural education and propose the ways in which they should be applied to curriculum. The methodology consisted of a qualitative questionnaire with last section as descriptive type to enlist the insight of students on the same. Nearly 65 students were approached where two failed to submit and so the analysis is done on the answers received from 63 students. The result clearly stated that the students require LCP as the fundamental pedagogy tool for all the topics discussed with them within the academic year.

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architecture education learner centric pedagogy pedagogy

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Automatic learning (Machine Learning) is part of a branch of intelligence artificial that makes use of a significant number of algorithms developed to give it the possibility for the machine to learn and respond to problematic situations, of which the machine has been trained, using a data set. Machine learning applications abound in pattern identification and data classification, which have been well received in the scientific and industrial community for the implementation of solutions ranging from the detection of anomalies in industrial processes, detection and prediction from fraud to the analysis of texts and their classification. This document presents the development of the implementation of a Machine Learning model to carry out the diagnosis of breast cancer, where, in detail, the antecedents will be shown Regarding the development of existing Machine Learning models in the area of health and especially for the diagnosis of breast cancer

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Breast Cancer, Machine Learning, Random Forest, Linear Regression, Logistic Regression, Decision Tree, Support Vector Machine, KNN, K-Means Clustering

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As a part of the consequence of the Covid-19 pandemic situation, a lot of schools in Ahmedabad, Gujarat; India closed in March 2020. Teachers were asked to adapt to online teaching with training and workshops related to technology been provided to them from their respective schools. The worldwide pandemic situation caused by the Coronavirus disease (Covid-19) has led to a state of despair for a lot of sectors. The education system changed dramatically with distinctive rise of e-learning platforms. There was a sudden shift from the classrooms in many parts of the globe, wondering whether the adoption of e-learning will continue post pandemic. The descriptive study demonstrates how the education system was re-designed to provide students teachers with opportunities to learn and teach online. The paper presents the results of a survey conducted in August and September, 2020 based on teaching efficacy during the times of Covid. Analysis of potential factors such as school- computer technology, teacher- education learning techniques, Information and communication technology tools (ICT) access etc. Findings from regression analysis show changes in the teacher competence and teacher education opportunities to learn digital competence.

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Teaching efficacy, Teacher education, pandemic education situation, teacher competence, schools in Ahmedabad

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The empowerment of tribal women is a vital aspect of inclusive development. The 73rd Amendment to the Indian Constitution, enacted in 1992, aimed to empower women by reserving seats for them in local self-governance bodies known as Panchayati Raj Institutions (PRIs). This paper focuses on the empowerment of tribal women in Telangana, a state with a significant tribal population, through the implementation of the 73rd Amendment. The study explores the impact of political representation, socio-economic empowerment, leadership development, and the challenges faced in the process. It highlights the transformative potential of the 73rd Amendment in breaking gender stereotypes and fostering a more inclusive society.

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73 Amendment, empowerment, leadership, local governance

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Bharati Mukherjee's women protagonists are the women who carry some congenital flaw in their character, because of which they fail to maintain a healthy relationship with anyone. Rather they develop incongruence to all they come in contact with. The research paper aims to explicate the presence of incongruence in Bharati Mukherjee's woman protagonist of the novel leave it to me. An analysis has been done of the incongruous relations of Debby - in the form of disparity with both, her adopted parents and her bio- parents along with all other people who come in contact with her either as her partner or friend. Further, it has been highlighted how the bond of relationship shatters and the congenital flaw accelerates the incongruity with all, and brings catastrophe. I have tried to show that it is high time that we should understand that mental diseases and incongruities do exist and can be cured just like any other diseas

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Bio-parents, BharatiMukherjee, Congenital Flaw, Disparity, Incongruous Relations, catastrophe,Incongruous Relations

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High speed and high resolution analog-to-digital converters (ADCs) are in greater demand due to the quick development of fast digital signal processors constructed utilizing very-large-scale integration (VLSI) technology. These ADCs can be used in fabrication processes and are designed for digital circuits and systems. The ADCs are the main bottleneck in the majority of mixed-signal designs since the scaling of VLSI technology significantly restricts the dynamic range that is available for the interface of analogue and digital signals. One of the ADC architectures, delta-sigma oversampling ADCs, provide an ideal balance between circuit complexity, cost, and power consumption. Analogue components with poor precision can nonetheless deliver high accuracy. The Sigma-Delta (SD) ADC is one of the best ADC topologies for lowvoltage and low-power applications because its loop-filter is its main design bottleneck. The construction of a low pass continuous time delta sigma modulator is the main goal of this effort. We'll create a method for analyzing and synthesizing lowpass continuous time sigma-delta?? modulators. Using continuous-time filters and this technique, it is possible to create ?? modulators from discrete-time topologies. Utilizing a discrete simulator and discretizing a continuous-time model are the foundations of the analysis technique.

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Continous time ?? , loop filter .

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X- Ray Diffraction and Scanning Electron Microscopy of Fullerene based Poly (glycidylemethacrylate) polymers

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X- Ray Diffraction and Scanning Electron Microscopy of Fullerene based Poly (glycidylemethacrylate) polymers

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Organic amendments, which can be used as potting media or soil conditioner, can be transformed from organic waste through the sustainable techniques of composting and vermicomposting. This review aims to provide an overview of the main characteristics of composting and vermicomposting processes with and without additives, and to assess the influence of additives on greenhouse gas emissions during waste degradation, as well as the effects of additives on the properties of the final products. The potential environmental benefits and feasibility of co-composting and co-vermicomposting are also reviewed. It found that the composting process can be impacted by additives affecting parameters such as temperature, pH and moisture. The availability of nutrients for plants appears to be increased by the use of worms and additives. Optimisation of co-composting and co-vermicomposting strategies should be locally implemented, involving the generated amendments in a circular economy, in order to improve the sustainability of agricultural systems.

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composting, additives, organic, organic amendments

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Creative Commons Attribution 4.0 and The Open Definition

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The first three to six years of a child's life known as the early childhood stage. Early Childhood Care and Education as an important input in human resource development as a feeder and support program for primary education. Here the investigator studied 32 number of research work done by different scholars', internet etc. On the review of the different research studies the investigator got an idea on previous research conducted in the field of Early Childhood Care and Education. This review exposes that very few studies conducted on parental perception towards functioning of Anganwadi and community involvement in Anganwadi services; also very less number of studies found on functioning of Anganwadi in tribal areas. In most of the studies Preschoolers are not taken as sample. There is dearth of studies undertaken at grass root level particularly, in tribal areas of India.

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Functioning, Pre-school Education, Early Childhood Care and Education Centre

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Creative Commons Attribution 4.0 and The Open Definition