Volume 11 | Issue 7

 Abstract

Articleship is a crucial part of the CA course as it provides practical exposure to the students in the field of accounting and auditing. During this period, students get hands-on experience in accounting, auditing, taxation, and financial management. The learning methods in articleship include on-the-job training, workshops, seminars, and assignments. The outcome of articleship also includes the development of various skills, including communication skills, analytical skills, and problem-solving skills. The monetary perspective of articleship is also an important aspect to consider. During the articleship period, students receive a stipend, which varies from firm to firm. The stipend helps the students to manage their expenses and also provides them with financial support. The stipend amount depends on various factors, including the size of the firm, the location of the firm, and the experience of the student. Apart from the stipend, the articleship period also provides an opportunity for students to secure a job after completion of the course. The practical exposure and experience gained during the articleship period help the students to secure a good job with a higher salary package.

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Articleship, Monetary perspective, Audit, Financial services

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Tanamera Indonesia Coffee grew into a coffee shop that carries the vision of advancing Arabica Coffee and Indonesian coffee farmers. Tanamera Indonesia Coffee was born in 2013 with one dream to make Indonesia famous for its special coffee and Tanamera Indonesia Coffee's mission is always to provide the best that Indonesia has to offer, such as the red volcanic soil from which we got the name Tanamera Indonesia Coffee, the archipelago has fertile and fertile soil, perfect for growing specialty coffee. Since it was first established, all of its coffee is 100% from Indonesia where they work with local farmers. From the land in the plantation, to the coffee cup, Tanamera Coffee is present in every step and process. The purpose of this study is to determine the effect of Atmospherics, Food Quality, Service Quality, Cost on Brand Preference through Customer Satisfaction. The benefit of this research is to increase knowledge and to find out how much influence Atmospherics, Food Quality, Service Quality, Cost have so that it can increase customer satisfaction and ultimately Brand Preference. This research is a causal research, using quantitative methods assisted by the statistical program SPSS 22.0. Data collection was carried out by distributing questionnaires with the snowball sampling technique to 155 respondents who had the characteristics of 62 female respondents and 93 male respondents who were mostly aged 18-35 years, domiciled in Surabaya, had purchased food or drinks from Tanamera Indonesia Coffee. The results of this study indicate that Brand Preference has the greatest influence on Satisfaction. Food Quality is the independent variable that has the biggest influence in shaping Customer Satisfaction and ultimately Loyalty

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 Keywords

Atmospherics, Food Quality, Service Quality, Cost, Customer Satisfaction, Brand Preference

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 Abstract

With the exponential growth of malware threats in the modern digital landscape, there is an urgent need for effective techniques to analyze and understand their behavior. Dynamic malware analysis plays a crucial role in the identification and characterization of malicious software, enabling the development of robust defense mechanisms. Dynamic malware analysis remains a critical component in the battle against modern cyber threats. By understanding and leveraging the power of dynamic analysis, researchers and practitioners can stay ahead of the ever-evolving malware landscape and contribute to the development of more secure computing environments. This paper provides a comprehensive overview of the techniques, challenges, and future prospects of dynamic analysis in the context of the modern era.

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 Keywords

Dynamic malware analysis, Malware threats, Behavioral monitoring, Memory analysis

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 Abstract

Dihyropyrimidinones and their derivatives have desirable pharmacological properties likeantiinflammatory, antiHIV ,antitubercular,antifungal ,antibacterial antifilarial,antihyperglycemic ,anti tumour activities.monostrol is a lead moiety for develoment of anti cancer drugs specifically inhibits motor activity of mitiotic kinesin Eg5 which is derivative of dihydropyrimidiones

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dihydrpyrimidinone ,anti cancer activity

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This research paper examines the role of social media in the marketing strategies of two prominent e-commerce giants, Flipkart and Amazon. With the rapid growth and influence of social media platforms, businesses have recognized their potential as powerful marketing tools. The study aims to explore how Flipkart and Amazon effectively leverage social media platforms to enhance their brand presence, engage with customers, and drive sales. The research employs a comparative analysis approach, examining the similarities and differences in social media strategies and tactics employed by both companies. By analyzing primary and secondary data, including social media campaigns, user engagement metrics, and consumer feedback, the study provides valuable insights into the successful integration of social media into marketing strategies. The findings of this research contribute to the understanding of the evolving role of social media in contemporary marketing practices, while also offering practical implications for businesses operating in the e-commerce sector.

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social media, marketing, Flipkart, Amazon, e-commerce, brand presence, customer engagement, sales, comparative analysis, user feedback.

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Analysing the economic effectiveness of a select few banks that operate in both the PNB and CBS banks has recently become more important than ever. It is now easier than ever to do this examination. Over the course of the years 2017 to 2022, we assess the profitability, liquidity, efficiency, and solvency of twenty distinct financial institutions, ten of which are public sector banks and the other ten private sector banks. Our assessment is based on a number of financial factors, such as those mentioned above. Our analysis revealed that, for the vast majority of the several financial characteristics that were examined, financial institutions operating in the private sector have outperformed those operating in the public sector. At private sector financial institutions like banks, indicators of profitability, such as return on equity (ROE) and net interest margin (NIM), have been demonstrated to be much higher. As a direct result of the upgrades they have made to the quality of their assets, as well as the rises in operational effectiveness and drops in overhead expenses, they are in a position to do so. The public sector's financial institutions, on the other hand, have struggled to sustain stable levels of profitability. A higher level of non-performing assets (NPAs) and reduced loan recovery rates, on the other hand, have made it challenging for public sector banks to maintain their profitability. They now have to deal with these two issues as a result of these causes. As seen by the current ratio and the cash-to-deposit ratio, public sector banks, on the other hand, have higher liquidity ratios. These ratios reflect the availability of cash in relation to deposits. The public sector banks have more capital available to pay their short-term commitments than the private sector banks do, based on these ratios. This is mostly due to the fact that public sector banks often have the ability to retain bigger cash reserves since the government owns and supports these institutions, ensuring a steady supply of cash. Contrarily, it has been shown that private sector banks have greater efficiency ratios, including the advances to deposits ratio, demonstrating that they are more adept at using their assets to produce profits.

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Keywords: Banking, Financial Statements, Risk, Ratios.

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 Abstract

In the ancient time, Nadars were landlords; but later, after their migration to Travancore, they were pushed into the dungeon of slavery and considered as polluted class. Through western education and the introduction of Christianity, they gave up old heathen worship and they got enlightenment and became one of the dominant communities of South India.

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 Keywords

Shatrar, Shantore, Nadazhvar, Shannar, Kshatriyas, Poorshandrum, Kuppakalca, Oolium Service, Madan, Bhadrakali, Amman, upper-cloth revolt.

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Natural medicines are more accepted because they are safer and have fewer side effects than manufactured ones. On the global market, demand for herbal formulations is increasing. The present work deals with the development & evaluation of the herbal hand wash containing methanolic extract (9 parts methanol: 1 part water) of Avocado Fruit (Persea Americana). Hand washing is an essential part of daily living. Because hands are a primary source of microbial illnesses, proper hand washing with appropriate hand wash formulation is necessary. Herbs are recognised to have antibacterial qualities, thus using them as an antimicrobial agent is now widespread practice. Present study involves formulation of herbal hand wash using extract of Avocado Fruit. Agar Well diffusion method was utilized for evaluation of the antimicrobial activity against skin pathogens of the prepared herbal hand. Its effectiveness was evaluated and compared to that of a regular commercial hand wash. Results revealed that extract of Avocado Fruit formulation was more efficient in reducing the number of organisms from hands based handwash with less or no side effects. To avoid the side effect of synthetic handwash like itching, dryness and burning, an attempt has been made to develop a herbal handwash. It gives anti-microbial, anti-oxidant, anti-inflammatory properties and provide moisture to the skin. Thus, owing to higher efficacy these herbal extract can be used in the preparation of herbal hand wash on commercial scale.

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Avocado (Persea Americana), Phytochemical Screening, Antimicrobials, Agar Well Diffusion Method.

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Abstract: Paternity leave in India has emerged as a crucial aspect of the evolving discourse on gender equality, work-life balance, and family welfare. As societal norms, the recognition of fathers' role in parenting and the need for their active involvement in childcare has very important. The absence of specific constitutional provisions for paternity leave highlights the reliance on separate labour laws and employment acts to address this matter. The Maternity Benefit Act of 1961 was amended in 2017 to include provisions for paternity leave, offering eligible fathers up to 15 days of paid leave. While this legislation is a notable step forward, challenges such as cultural norms and awareness persist, influencing the uptake and implementation of paternity leave. This article emphasizes that paternity leave policies significantly promote shared parenting, the need for paternity leave legislation in India, and a comparative analysis with other countries. To ensure further progress, it calls for continued advocacy, awareness campaigns, and potential expansions of leave duration, reinforcing India's commitment to achieving gender equality and family welfare.

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Keywords: Paternity leave, Gender equality, Article 42, Work life balance

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Language plays a vital role in shaping the cultural identity of communities. In the context of Mayurbhanj, a region known for its rich tribal heritage in Odisha, India, the preservation of tribal languages has become an urgent concern. This research paper investigates into the significance of language as an essential element of cultural identity and focuses on the preservation of Bhumij and Mundari languages as a crucial aspect of cultural heritage in Mayurbhanj. The paper highlights the unique linguistic diversity present in Mayurbhanj, with a particular emphasis on the endangered tribal languages spoken by various indigenous communities. Drawing on extensive research, the paper sheds light on the factors contributing to the endangerment of Bhumij and Mundari languages in Mayurbhanj. It discusses the influence of dominant languages, urbanization, globalization, and educational policies that promote non-tribal languages as mediums of instruction. The adverse impacts of language shift, language loss, and the consequent disconnection from cultural roots are examined in detail. Furthermore, the research paper explores the efforts and initiatives aimed at preserving Bhumij and Mundari languages in Mayurbhanj. It highlights the significance of language revitalization programs, community-led language preservation initiatives, and the role of education in promoting and sustaining tribal languages. The paper also discusses the importance of creating awareness among both tribal and non-tribal communities about the value of linguistic diversity and cultural heritage. The findings of this research underscore the urgent need to prioritize the preservation and revitalization of tribal languages in Mayurbhanj, especially the Bhumij and Mundari languages. It emphasizes the role of government agencies, educational institutions, community organizations, and individuals in supporting language preservation initiatives.

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 Keywords

Bhumij, Mundari, language, Mayurbhanj, mundaribani, Ol Onal

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 Abstract

Arunachal Pradesh is known for its rich cultural heritage, each tribe exhibiting their way of life based on their own indigenous knowledge system. The Apatanis of Ziro valley, since time immemorial have developed and utilized their crafting skills in order to address their daily requirements. The skill of home crafts existed to this day and every household still continues to weave their own cloths, utility baskets, utensils, hunting and agricultural tools etc. Among the skills that the tribesmen possesses, pottery is one the significant art practiced by the Apatani tribe, which although is not commonly practiced by all members. Pottery items were extensively used by the tribes men till the advent of modern utensils. The present paper is an attempt to understand the manufacturing process, various types and classification of pottery used among the Apatanis.

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Apatanis, cultural heritage, Indigenous, Pottery

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Texture Factor ,A* and Magnetic Crystalline Anisotropy Energy Density,E* K0,K1,K2, K3 Constants are important parameters for Pure Iron. While the former indicates volume density of crystals having preferred Orientation, latter indicates the easy and hard magnetization directions. Evaluation of these parameters for Pure Iron and Electrical Steel enables in reduction of core losses and improving the electrical energy efficiency in Transformers, Rotating Machines. In this research article,an attempt is made to compute Magneto-Crystalline Anisotropy Energy Density for pure iron based on Texture Factor for Ideal fibres.

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Texture Factor, Magnetic Crystalline Anisotropy Energy Density,Core losses

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 Abstract

Empowering people of all genders is important for making the world more fair, equal, and welcoming. It's a trip that needs everyone to work together, make big changes, and promise to stop treating people differently because of their gender. The goal is to make sure everyone, no matter what gender they are, is treated fairly and has a good life.

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Gender empowerment, beliefs, attitudes, assumptions, society, women, men

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Introduction Anemia is a major health problem in India. One in every two Indian women is suffering from a form of anemia. The adolescent population is facing a series of serious nutritional challenges which are not only affecting their growth and development but also their livelihood as adults. Objectives The objective of the study were to determine the effectiveness of nutritive balls and drumstick leaves extract in improving the hemoglobin level among adolescent girls and to compare the effectiveness of Nutritive Ball and Drumstick Leaves Extract in improving the hemoglobin level among adolescent girls. Methods The study is pre-experimental research (group I and group II experimental study). 60 Adolescent Girls with Anemia (divided into two groups with 30 samples each) who fulfill the inclusion criteria were selected for the study.Nutritive ball and drumstick leaves extract were administered to Group I and Group II respectively as the interventional method to improve Hemoglobin level. Hemoglobin level measured using Sahli's Hemoglobinometer. Results The results indicates that on comparison of the effectiveness of Nutritive Ball and Drumstick Leaves Extract in improving Hemoglobin Level among Adolescent Girls, both methods are equally effective in improving the hemoglobin level.

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Nutritive ball, Drumstick Leaves Extract, Hemoglobin, Anemia, Adolescent Girls

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Background: The development of a thrombus, or blood clot, in a deep vein is known as deep vein thrombosis(DVT).Thrombophlebitis, another name for clot, is an condition in which vein becomes inflamed. The leg's femoral vein or popliteal vein are frequent affected in DVT. Pulmonary embolism (PE), an major cause of DVT which mainly occur when lungs get affected due to blood clots. Medical emergency can also occur because pulmonary embolism is an life threatening condition. Treatment:-DVT affect the elderly population, with an slight male sex preferences. Clinically symptoms vary based on obstruction and blood vessel wall inflammation and are often asymptomatic. Diagnosis of DVT is based on some popular test. These test are D-dimer test and compression . . Ankle pumps, Knee motion, heel raise, Straight leg raise these are the treatment which were given to the patient for the treatment of DVT. Results: DVT is an clinical condition that carries some risk because it can result in pulmonary embolism, as a result it requires prompt diagnosis and treatment . DVT, consulting a physiotherapist for DVT treatment and prevention is the recommended plan of action if you are prone to the condition. Physical therapists have extensive knowledge of the anatomy and the responses of the body to various stimuli. Being active is the first step in treating DVT. Ankle pumps, Knee motion, heel raise, Straight leg raise these are the treatment which were given to the patient for the treatment of DVT.

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DVT; D-dimer test; Thrombus; Venography; Embolism, Ankle toe , Heel Raise, Knee Motion straight leg raise tech(SLR)

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Literacy forms an important input in overall development of individuals enabling them to comprehend their social, political and cultural environment better and respond to it appropriately. It acts as a catalyst for social upliftment enhancing the returns on investment made in almost every aspect of development effort, be it population control, health, hygiene, environmental degradation control, employment of weaker sections of the society. Literacy rate in India (Census of India, 2011) was found to be 74.04 percent. When compared to the adult literacy rate, the youth literacy rate was about 9 percent higher. During the last decade, the highest improvement in literacy rate was observed among rural females (24 percent). This paper is descriptive in nature and examines the regional inequality in literacy aspects in India based on 75th round of National Sample Survey data. This will be useful in decision support, frame policy measures to improve literacy rate among the regions.

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Literacy, Education, Region, Inequality, gender and Census of India

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It is a paper that attempts to bring to light the traditions that our forefathers have practiced and handed down generations after generations. Traditions that have protected and kept the tribe from surviving the test of times. Traditions that kept the people simple, honest, generous, and committed. Despite the absence of written records and scientific methods, they have been able successfully continue with their activities depending on many such traditions which may seem unscientific, superstitious and ancient but was followed and adopted successfully. Unfortunately, such beautiful traditions have been discarded and lost for various factors especially the introduction of Western education and culture. It is a paper written with the sincere intention to keep it alive and remembered that those were the traditional practices that kept the community alive.

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Head hunting, Dormitories, omens, festivals, traditional house, tax, tattoos

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The Indian poultry industry has experienced phenomenal expansion since the late 1970s. States in South and West India have taken the lead in this area. According to the 19th Livestock Census from 2012, there are 729.2 million birds in India, which is a significant increase from the country's population of 73.5 million in 1951 and a growth rate of 21% each year in the grill industry alone. Poultry is one of the livestock species that is raised the most intensively and provides significant quantities of animal protein to the world. They frequently provide some environmental threats to both human and animal lives through water/soil and air pollution, in spite of their enormous socioeconomic advantages in terms of the production of eggs, and meat. These wastes include, but are not limited to, litters, on-farm fatalities, avian faces, and waste from hatcheries. These wastes cause severe environmental issues if they are not utilized properly. Due to their abundance in keratin proteins and amino acids, poultry feathers may be used to make important goods including feather meal, biodiesel, biodegradable plastic, and fertilizer. Additionally valuable as a source of fertilizer, methane, and power is poultry dung. This review goes into great length about the potential for using various poultry wastes. A lot of poultry waste is produced. The trash can still be recycled into valuable items, but cost-effective solutions have not yet been discovered.

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poultry, environment, waste, and biofuel

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Creative Commons Attribution 4.0 and The Open Definition

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Teacher Education; the concept itself is vast than it seems; a programme which prepares teachers, who are capable of building characters in such a way so that they can contribute towards society. In this ever changing world where people are dealing with challenges in every step of their life, teacher education has also gone through numerous challenges. A holistic approach is always a necessary step to provide quality to the whole process. Looking at things from one perspective restricts the knowledge and hence cannot help in educational sustainability. The constructivist approach is one such approach which is a paradigm shift from the teacher centric mode of educating the learners. Learner here is allowed to construct ideas or knowledge on their own out of the existing one. They actively participate in the process of teaching-learning. Teacher Education; pre-service or in-service both focus on building up teachers who are updated with all the new knowledge, techniques, approaches, etc. to deal or cope up with dynamic nature of the society. To provide quality education to the learners, teachers need to understand that knowledge cannot be gathered in isolation which suggests that learners need to be guided to be the part of larger community in the process of constructing knowledge. Sustainable development in education encompasses the goals of equipping learners with the knowledge, skills and attitudes which is required to address global challenges, promote social justice and foster environmental sustainability. This approach thus is a step towards Educational sustainability which focusses on shaping a sustainable future of the prospective teachers. This gives a different outlook to deal with the challenges that people all over the globe are facing. This paper is descriptive in nature and focusses on the pivotal role played by constructivist approach in the field of teacher education.

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Constructivist Approach, Teacher Education, Sustainable Development

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MSME is the backbone of Indian economy as it plays a crucial role in development of Indian economy by its volumetric contribution in Indian GDP, providing employment and in total export of India. Despite having such an important role to play, MSME faces a lot of challenges in their functioning. Vivid literature review has been done to build the conceptual framework and understanding the challenges of MSMEs for this paper. The paper talks about the challenges that MSMEs in India are facing in different stages of its life cycle. Some of the major challenges are lack of adequate and timely finance, regulatory issues, poor technology intervention, poor infrastructure, absence of trust etc. These challenges must be addressed by the relevant authority. It is expected to be useful for the policymakers of MSMEs in India. It also aims to provide a basis for the future empirical research and further academic studies.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

MSME, Employment, Challenges of MSME, GDP, Export, Financial need, Role of MSME

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Creative Commons Attribution 4.0 and The Open Definition