Volume 13 | Issue 7

 Abstract

The rapid evolution of Artificial Intelligence (AI) has significantly reshaped the landscape of digital marketing, offering transformative capabilities in data-driven decision-making, personalization, and consumer engagement. This review explores how AI technologies are integrated into digital marketing strategies and analyses the resulting shifts in consumer behaviour. By adopting an integrative review methodology, the study synthesizes findings from peer-reviewed academic literature, industry reports, and authoritative whitepapers published between 2015 and 2024. Key AI-driven strategies such as predictive analytics, personalization engines, chatbots, programmatic advertising, and automated content creation are examined for their effectiveness and impact on marketing efficiency. The paper also investigates emerging consumer behaviour trends, including increasing demand for personalization, concerns over data privacy, and reliance on AI-influenced recommendations. While AI enhances marketing precision and scalability, it also raises ethical concerns related to algorithmic bias, transparency, and consumer manipulation. The review concludes by highlighting future research directions and emphasizing the need for ethical, human-cantered approaches to AI integration in marketing.

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Artificial Intelligence, Digital Marketing, Consumer Behaviour, Personalization, Data Analytics, Marketing Automation

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In the digital age, electronic commercial contracts (e-contracts) have transformed how business transactions are conducted. While India has made considerable progress in recognizing and regulating electronic contracts, key legal issues persist. This paper critically examines the current Indian legal framework governing e-contracts, primarily focusing on the Information Technology Act, 2000, and the Indian Contract Act, 1872. It analyzes specific challenges such as consent, authentication, jurisdiction, identity verification, and data privacy. A comparative analysis with international legal standards--including the UNCITRAL Model Law and the legal frameworks of the UK and USA--reveals critical gaps in Indian regulation. The study concludes with recommendations for legal reforms, including clearer statutory definitions, better enforcement mechanisms, and specialized adjudication forums to support India's evolving digital economy.

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Electronic Contracts, E-Commerce Law, Digital Signature, Indian Contract Act, Information Technology Act 2000, Online Agreements, Legal Framework, Cyber Law India, Consumer Protection, Jurisdiction in E-Contracts

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Blockchain technology, originally developed for cryptocurrency, has emerged as a transformative force in education, offering solutions to persistent challenges such as credential fraud, inefficient academic record management, and a lack of data sovereignty. This study presents a bibliometric analysis of global research on blockchain applications in education, drawing on 545 Scopus-indexed publications from 2016 to 2024. Using tools such as VOSviewer and Bibliometrix, this study maps publication trends, key contributors, thematic clusters, and citation patterns. The findings reveal a surge in publications since 2018, with significant contributions from India, China, and the United States. Thematically, research has concentrated on digital certification, academic records, and micro-credentials in higher education. However, gaps persist in empirical validation, real-world implementation, and applications in K-12 and vocational education. This study also highlights the underexplored intersections between blockchain and emerging technologies such as AI and IoT. Ethical concerns, data privacy, and regulatory complexities remain critical barriers to their use. By synthesizing fragmented literature and identifying research gaps, this study offers a roadmap for future interdisciplinary efforts aimed at integrating blockchain technology into inclusive, secure, and scalable educational systems. The findings inform scholars, policymakers, and practitioners seeking to leverage blockchain technology for educational innovation and equity in a post-pandemic digital landscape.

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Blockchain, vocational education, K-12, Scopus indexing, VOSviewer, Bibliometric

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Abstract: Chitra Banerjee Divakaruni, a prominent diasporic writer, explores the profound experiences of displacement and the intricate formation of identity through her imaginative retellings of classic Indian epics, such as The Mahabharata and The Ramayana. Her literary endeavors, specifically works like The Palace of Illusions and The Forest of Enchantments, project the inseparable connection between the individual and their homeland, incorporating its culture, myths, legends, and ancient glories. Divakaruni delves into the concept of "diaspora" by examining individuals, particularly those who have been compelled to migrate from their homelands, and their continuous yearning to return or maintain a connection. This article will explore how Divakaruni employs the narrative structures of these ancient texts to illuminate the nuanced experiences of diasporic individuals, focusing on themes of dislocation, relocation, the search for belonging, and the re-visioning of identity from varied perspectives, particularly through her portrayal of characters like Panchaali and Karna.

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Keywords: diaspora, dislocation, relocation, re-visioning of identity.

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In this project, we will focus on predicting and providing early detection of chronic diseases such as diabetes, cardiovascular disease, and stroke. HealthMate utilizes different machine learning models to determine which model can accurately predict the disease risk.

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Machine learning, Predictive Analysis, Health Monitoring System, Healthcare, Logistic Regression.

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The growing demand for affordable housing poses significant challenges for Local Self Government Institutions (LSGIs) tasked with implementing low-income housing schemes. This paper critically examines the key issues faced by LSGIs, including financial constraints, administrative bottlenecks, technical capacity gaps, and socio-political complexities. It highlights how structural deficiencies, land acquisition hurdles, and inadequate stakeholder coordination further complicate project execution. Drawing on case studies, field observations, and policy analyses, the paper identifies patterns of success and failure across different regions. It argues for the urgent need to strengthen institutional frameworks, enhance participatory planning mechanisms, and promote innovative financing models to improve outcomes. The findings contribute to a broader understanding of how grassroots governance structures can be better equipped to deliver inclusive and sustainable housing solutions, offering practical recommendations for policymakers, practitioners, and researchers alike.

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House, Housing Scheme, Low Income Housing, Local Governance, Sustainable Housing

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The present study confers to the fabrication and its characterization of AA 7075 alloy based nano composites with Yttrium nano (Y) particulate reinforcements. Ultrasonication technique was adopted for fabrication of the composite, this process will combine the advantages of ultrasonic probe as well as stir casting process. This will improve the uniform dispersion of nanoparticles due to ultrasonic cavitation effect and avoid the settlement agglomeration of nano particles in metal matrix and the grain size formation is controlled. An average particle size of less than 100nm was used as reinforcement to disperse in matrix. The prepared composites later subjected to various mechanical, optical image tests and results are studied. The test was carried out in accordance with the ASTM Standards on the alloy and nanocomposites. The effects of change in weight fraction of reinforcements on the distribution of particles, particle- matrix interfacial reactions, physical as well as mechanical properties were reported. Composites are widely used in many automotive, nuclear technologies, shipping industries and aerospace structures due to their greater weight savings. Overall, the investigational outcomes are very interesting and motivates to do further more projects.

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Yttrium Nanoparticles, Metal Matrix Nanocomposites, Ultrasonication Process, Nano Reinforcement and Composite Materials.

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The 5th century which saw the first development of art and architecture in Assam was succeeded to the Ahom period, although later in the period of late fourteenth century, the Ahom period saw its art and architectural zenith in the late seventeenth century, for example, the Umananda temple in Guwahati, Assam. The Dhandi dol was one of those temples built during the late seventeenth century when the Ahom king Swargadeo Rudra Singha was ruling over the state. Although the temple building has the regional belief that it was built during the days of Sulikpha alias Lora Raja between his reigning period 1679-81 C.E., there is no concrete evidence to prove this belief. Moreover, the architectural remain i.e. the temple plinth and a top part of the temple signifies the architectural development that began in the late 17th century. The Nagara temple architecture of North India is clearly depicted in the temple elements such as the garbhagrha, antarala and mandapa. Also, the few sculptures excavated depicts the Ahom sculptural style, like the round face with wide nostrils and larger lips, facial expression remaining stiff and sometimes having a brief smile on it or totally absent. As a part of the methodology, a field visit was made to the location and several secondary sources were used.

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Dol, Temple Architecture, Temple Plinth, Sculpture, Late Medieval, Ahom

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This study investigates how gender norms shape and constrain the aspirations of rural Indian youth, drawing inspiration from Nandini Sundar's anthropological perspective. Based on qualitative field interviews with adolescents aged 15-18 across rural communities, it explores how access to education, digital exposure, and social expectations influence career and life dreams differently by gender. While many girls express ambition for further education and non-traditional careers, structural barriers--especially restricted digital access, mobility limitations, and entrenched gender roles--limit these aspirations. Boys enjoy broader occupational imagination. The research highlights generational shifts driven by female role models, digital literacy initiatives, and educational reforms. Policy recommendations include gender-transformative pedagogy, equitable digital access, community-based empowerment, and skill-skilling initiatives that foster more inclusive aspiration pathways

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"Breaking Boundaries: Gender Roles and the Evolving Dreams of Rural Youth in India" in the works of Nandini Sundar

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Construction, which was basic to developmental activities provides vital infrastructure such as transport, communications, power, water, and accommodation. This project evaluates existing regulations and importance given to the safety management in the construction industry. It also discusses problems associated with enforcing safety regulations at construction sites. So, in order to identify the safety issues and problems, a questionnaire survey was conducted in sites and employees of the construction companies. From the collected data, we identify several factors which define the safety issues prevailing in the site. A detailed secondary study was conducted to view about the various problems associated with enforcing safety regulations at construction sites. The results of a questionnaire survey were used for the analysis through SPSS and ranking of the factors are found. Pareto analysis was carried out and based on the analysis it is found that the factors and sub-factors influencing safety and health management are the allocation of specific budget for safety requirements, agreement with insurance companies and financial motivation to application of safety under the main factor on economic investment and the sub factor of taking safety into account when designing a project improves safety under the main factor on project planning and design is in disagreement with safety and health management.

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Construction Safety, Occupational Health, Construction Industry Hazards, Risk Assessment and Accident Prevention.

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Autoclaved Aerated Concrete (AAC) is an ultra-light weight concrete. It can weigh as little as 1/5 as much as ordinary concrete due to its distinct cellular structure featuring more tiny pockets of trapped air by the formation of hydrogen air bubbles. This cellular structure gives AAC a number of exceptional physical characteristics. AAC consists of basic materials that are widely available. These include cement, lime, fly ash, gypsum and aluminum powder as forming agent with different proportion. Fly ash, the raw material used in the greatest volume in AAC, is one of the world's most abundant natural resources. The finished product is up to five times the volume of the raw materials used with a forming agent. Due to this increase in volume, AAC is very resource efficient. It is one of the materials which can produce light weight, energy efficiency, strength and environmentally friendly concrete compared to conventional concrete. But the increase in aluminum powder content caused a decrease in the compressive strength and density of aerated concrete. The use of AAC block also reduce the requirement of material like cement, fine aggregate and coarse aggregate. This experimental study deals with the increase in compressive strength by changing the mix proportion and the density is decreased as compared to the conventional concrete.

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Aluminum Powder, Porosity, Lightweight Concrete, Sustainable Construction, Compressive Strength and Cementitious Composites.

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 Abstract

Adhikaram ghadanayum bhashayum loosifaril

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Adhikaram ghadanayum bhashayum loosifaril

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The global agriculture industry faces numerous challenges including declining arable land, climate variability, and the increasing demand for food production. Precision farming, empowered by Artificial Intelligence (AI) and drone technology, has emerged as a transformative solution. This paper presents a novel AI-powered unmanned aerial vehicle (UAV) framework for precision agriculture, integrating multi-modal sensor fusion, edge computing, and deep learning to revolutionize crop management. The proposed approach includes data-driven crop monitoring, intelligent resource management, real-time disease and pest detection, and yield prediction. Leveraging AI algorithms such as convolutional neural networks (CNNs), support vector machines (SVMs), and deep learning, drones can autonomously gather, process, and interpret multi-spectral data. The study highlights how AI-driven drones can enhance sustainability, reduce labor costs, and support data-driven farming decisions for global food security. This enables targeted interventions, reduces resource wastage, and enhances productivity. The paper evaluates system architecture, technical components, real-world case studies, implementation challenges, and future directions for scalable and sustainable adoption.

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Precision Agriculture, AI Drones, Smart Farming, Computer Vision, Crop Monitoring, Unmanned Aerial Vehicle.

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In Sanskrit Literature, the poeticians use various literary devices to enhance the beauty of k?vya. Ala?k?ras bear a significant role in enhancing the beauty of poetry. The Upama and the R?paka are the most common devices in poetry of any language with subtle implications into verieties. Conceits are one among them. In English literature conceits forms a very special kind of metaphor. As in English literature conceits are the metaphorical expression itself but it has some specific changes occurs as referring to Sanskrit literature. It is the Vakrokti theory of Kuntaka that attracts our attention to the context of conceits. Kuntaka maintains that the Vakrokti constitutes the only possible embellishment or Ala?k?ra of poetry. Vakrokti, as Kuntaka holds, the only possible to ?abda and artha and also so called poetic figures are but different aspects of vakrokti. It acts as a mode of expression being essential in poetry, it underlies and forms the substance of all poetic figures. In Vakrokti, vakrata includes everything from alliteration to diction. It is Upac?ra vakrata, like the conceit of Engish Poetry, frees itself from all restrains. So many examples can be drawn from the works of Sanskrit poets. Here in this paper shows how Upac?ra vakrata or conceits reflected as used by poets of that time as a literary device.

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Conceits, Upac?ra vakrata, Vakrokti.

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Introduction- The period of pregnancy is a period of rapid growth and changes. Pregnancy is both joyous as well as stressful journey as the body of mother undergoes varied changes. Nutrition plays very important role in pregnancy. The type of Aahar that is taken during pregnancy determines the health of the fetus. With the changing / increasing prevalence of Pregnancy related health issues it is important to know how various dietary patterns affect maternal and fetal health. Aim & Objective - To study the role of diet in Garbhini Avastha. Material & Method - Material has been collected from ancient Ayurveda texts, Research Journals, and electronic databases. Result And Discussion- Ayurveda is utilized to promote the health of both mother and unborn child by providing essential care during Garbhini Avastha. Incorporating both Ayurveda and modern knowledge helps gain a health pregnancy and also a healthy baby.

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Keywords- Pregnancy, Fetus, Aahar, Nutrition, Garbhini Avastha.

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Introduction: Ayurveda, the traditional Indian system of medicine, encourages living in harmony with nature. One important habit it recommends is waking up during Brahma Muhurta, which is about 1.5 hours before sunrise. Traditional texts and modern science both highlight this period's significance in enhancing physical, mental, and spiritual well-being. Methods: This article is based on information collected from ancient Ayurvedic texts, modern science books, journals, and online sources. The goal was to understand why waking up early, especially during Brahma Muhurta, is so beneficial. Discussion: Both Ayurveda and modern science agree that Brahma Muhurta is a special time for physical, mental, and spiritual health. Starting the day at this time can prevent many common health problems and improve overall well-being. Results: The review indicates that Brahma Muhurta aligns with the body's circadian rhythm, when hormones such as cortisol peak and melatonin diminish promoting alertness, mental clarity, and optimal metabolic function. This Vata-dominant period enhances bowel movements, supports meditation and yoga practices, and fosters a positive mental state. In contrast, waking later in the Kapha period leads to lethargy, poor digestion, and diminished vitality. Conclusion: Getting up during Brahma Muhurta is a simple habit that brings big health benefits. It helps us live a better, longer, and more peaceful life by staying in tune with nature and our body's natural rhythm.

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Brahmamuhurta, Dincharya, Lifestyle, Healthy start, Ayurveda, Circadian rhythm.

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Let R be a 2-torsion free prime ring and J be a non zero Jordan ideal of R. Suppose that F : R -> R is a generalized derivation associated with non zero derivation d. If F (xy) - d(x)F (y) - xy ? Z(R), for all x, y ? J, then R is a commutative ring.

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Prime ring, Generalized derivation, Jordan ideal.

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This study evaluates the tablet scoring performance of Losartan Potassium 25 mg to ensure compliance with the FDA Guideline for Industry Tablet Scoring: Nomenclature, Labeling, and Data for Evaluation. The aim was to verify whether the scored tablets maintain their quality, dosage accuracy, and dissolution properties when split, as this is critical for patients dosing flexibility. Tests were conducted on exhibit batches, including mass loss (at low, optimum, and high speeds; limit NMT 3%), friability (under similar conditions; limit NMT 1%), dissolution (30-minute assay comparing manual vs. splitter division), and content uniformity (limit <=15% RSD). Results confirmed that all parameters met acceptance criteria: mass loss and friability were within limits across splitting methods, dissolution profiles remained consistent, and content uniformity adhered to regulatory standards. The study concludes that Losartan Potassium 25 mg are suitable for scoring, as they retain structural integrity, drug release performance, and dose accuracy when split, supporting their safe use in clinical practice.

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Losartan Potassium, Friability, Content Uniformity, Scoring, dosage accuracy

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India is gifted with a variety of beautiful and contrasting cultures. People here speak different languages which can be the result of geographical diversity, people migrating from different parts of the world over the past centuries, evolution of various languages, communities developing their own regional languages etc. Though Hindi is one of the official languages of our country and one of the major languages spoken across the country, there are still many places where people do not communicate in Hindi. The reason for this may vary from place to place. In non-Hindi speaking regions, children learn Hindi language as one of the subjects taught in the school. Even though children are taught Hindi from a young age, they find it difficult to understand the language and can barely communicate in Hindi. The present study investigates the Hindi Language Competency level of elementary school students who are studying in government and private schools within Aizawl city and also compares the Hindi Language Competency level with respect to gender and management. Hindi Language Competency test was constructed, validated and used for data collection by the investigator. The sample consists of 245 elementary school students (107 Boys and 138 Girls). In this study, no significant difference was found in the Hindi language Competency level of elementary school students with respect to gender although there was a significant difference in the Hindi language Competency level of elementary school students with respect to management.

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Official language, Hindi language competency

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The mid-Forties witnessed in Bangla young adult fiction, the rise of the Dada-figure; an effectively oddball amalgamation of the 'Mittyesque' and the classic club-storyteller, that adopted an inharmonious mode of narration and went on adding layers of historical, geographical, socio-political and cultural idiosyncrasies unto itself, until it became an entirely exclusive entity of Bengal. Trying to grapple with the experiential void of the Bengali commoner, the Dada became that subversive manifestation of the shaman who 'healed' the third-world miseries of postcolonial Bengal through his broad strokes of outlandish fantasy.

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Daydreamer, Storyteller, Hunger, Adda, Escape

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