IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Iran-Israel Conflict: Implications and Challenges for India's Economic &Foreign Policy
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507838
Register Paper ID - 291889
Title: IRAN-ISRAEL CONFLICT: IMPLICATIONS AND CHALLENGES FOR INDIA'S ECONOMIC &FOREIGN POLICY
Author Name(s): Sreenish T V, Deepak Joseph, Johnson George, Pramesh
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h282-h285
Year: July 2025
Downloads: 96
This research paper examines Iran-Israel Conflict: Implications and Challenges for India's Economic &Foreign Policy
Licence: creative commons attribution 4.0
Foreign policy , Economic Policy , Trade Relation
Paper Title: The Intersection of Artificial Intelligence and Corporate Governance: Legal Challenges and Future Prospects in India and Beyond
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507837
Register Paper ID - 291859
Title: THE INTERSECTION OF ARTIFICIAL INTELLIGENCE AND CORPORATE GOVERNANCE: LEGAL CHALLENGES AND FUTURE PROSPECTS IN INDIA AND BEYOND
Author Name(s): Ms.Vaishnavi Bhatnagar, Dr.Jyotsna Singh
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h266-h281
Year: July 2025
Downloads: 97
Artificial Intelligence (AI) is becoming an important part of how companies operate today. It is changing the way corporate decisions are made, how risks are managed, and how companies ensure they follow laws and regulations. While AI brings many benefits like faster data analysis and better predictions, it also creates new legal and ethical challenges. In this research paper, we explore how AI is affecting corporate governance, especially in the Indian context. We investigate current legal gaps around issues like accountability, transparency and data protection. By studying global practices from countries like the United States and those in the European Union, I aim to compare how different legal systems are responding to these challenges. The goal of this paper is to highlight where Indian corporate laws need improvement and to suggest practical changes to help ensure that AI is used responsibly and ethically in corporate settings.
Licence: creative commons attribution 4.0
Artificial Intelligence (AI), Corporate Governance, Legal Framework, Algorithmic Accountability, Data Protection, Ethical AI, Personal Data Protection Bill (India), GDPR, SEBI Regulations, Board Responsibility, Transparency, AI Regulation, Global Governance Models, AI and Corporate Decision-Making
Paper Title: A Study on Nutritional Status of Adolescent Girls in Bangladesh
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507836
Register Paper ID - 291888
Title: A STUDY ON NUTRITIONAL STATUS OF ADOLESCENT GIRLS IN BANGLADESH
Author Name(s): Biswas Swapan Kumar
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h246-h265
Year: July 2025
Downloads: 105
Adolescence is a significant period in human life during which individuals undergo physical, cognitive, and psychosocial growth ending with gaining the ability to legally be independent of parents or guardians. The UN defines adolescence as the years from 10 to 19 years of age, although the WHO extends it to include people up to 24 years of age. The adolescent girls are the most important and valuable assets of any countries of the world because in future the adolescent girls will become mother. For this reason their nutrition is very much important for their lives. However the present has conducted to assess dietary patterns of school going adolescent in rural areas in Bangladesh and to identify the nutritional status of school going adolescent in rural areas in Bangladesh. The study was documentary analysis type. Data and information were collected from secondary sources such as books, research reports, journal, and websites of different organizations. Data and information were also collected from website from the ministry of health and family welfare, peoples republic of Bangladesh. From the study it was found that in adolescent period, adolescents need a higher protein intake, adequate vitamins, minerals and micronutrients due to the rapid linear growth and bone accretion. Compared to younger children, adolescents generally prefer snack more, skip meals, eat outdoors, eat late, and eat fast food more frequently which is typically impacted by their body image, peers, and the media. It is also a common time for the initiation of other unhealthy habits, such as drinking, smoking, and lethargy. A diet containing diverse food items provides a wide range of macro and micronutrients and enhances the nutritional quality of the diet. In contrast, starchy staples based on monotonous diets are deficient in important nutrients and subsidize to the burden of malnutrition. Dietary diversity among the adolescents and women of Bangladesh is very low. Two-thirds (66%) of women (including adolescents) consumed inadequately diversified diet (highest inadequacy in Rangpur division, 72%). In addition, adolescent health is also influenced by community determinants, risk factors, health protective measures, genetic factors, and changing social roles. Household factors, such as sociodemographic and economic status, as well as community factors including land availability and customs also play a role. From the study it was found that the change of the behavior of adolescent girls in increasing dietary diversity through school-based nutrition education, instead it showed a pathway on how to increase dietary diversity at school setting. With a limited resource, school-based nutrition of Bangladesh education intervention in real settings of the schools has demonstrated its feasibility in improving dietary diversity of the adolescent girls. Adolescent girls in Bangladesh face significant nutritional challenges, with high rates of undernutrition, including stunting and anemia. This is further complicated by factors like poverty, lack of access to nutritious food, and early marriage, which can lead to early pregnancy and increased nutritional needs. Addressing these issues is crucial for improving their health and breaking the cycle of intergenerational poverty.
Licence: creative commons attribution 4.0
Nutritional Status, Nutritional element, Adolescent Girl, Deficiency, Dietary Diversity, Anthropometry, Anemia
Paper Title: Study on Antenatal Care Services at Bagerhat District in Bangladesh
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507835
Register Paper ID - 291887
Title: STUDY ON ANTENATAL CARE SERVICES AT BAGERHAT DISTRICT IN BANGLADESH
Author Name(s): Mosammat Salima Khatun
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h234-h245
Year: July 2025
Downloads: 101
Antenatal care (ANC) plays a crucial role in achieving Millennium Development Goals 4 and 5 by reducing maternal and infant morbidity and mortality. This cross-sectional descriptive study was conducted to assess the awareness and impact of ANC among rural and urban mothers in selected hospitals of Bagerhat district, Bangladesh. A total of 400 respondents were selected through purposive sampling. Data were collected from both primary (interviews) and secondary (books, reports, journals, internet) sources and analyzed using SPSS version 16. The study aimed to evaluate the level of maternal awareness regarding ANC, the impact of such awareness, and the relationship between awareness and maternal health outcomes. Results showed that most mothers had good to excellent knowledge about ANC. However, significant gaps remained: 25% were unaware that blurring vision is a warning sign during pregnancy, 20% were unaware of radiation hazards, 33% lacked knowledge about leg edema, and 50% did not know the risks associated with Rh-negative status. The study emphasizes the need for regular ANC visits and targeted health education programs to improve awareness of pregnancy warning signs, the importance of 14 antenatal visits, and safe pregnancy practices. Enhancing maternal knowledge through education and awareness programs can contribute significantly to reducing maternal and infant health risks and improving pregnancy outcomes in both rural and urban areas.
Licence: creative commons attribution 4.0
Antenatal care, Services, Awareness, Antenatal visit, Hospital, Service providers, Hospital, Society, Culture, Health problems, Economic condition
Paper Title: Study on Effects of Food on Diabetes Mellitus and Body Fitness
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507834
Register Paper ID - 291886
Title: STUDY ON EFFECTS OF FOOD ON DIABETES MELLITUS AND BODY FITNESS
Author Name(s): Kanchan Bala Tarafder
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h226-h233
Year: July 2025
Downloads: 108
Licence: creative commons attribution 4.0
Diabetes Mellitus, Body Fitness, Nutrition and Health, Diet and Metabolism, Blood Sugar Control, Lifestyle Diseases
Paper Title: Development Of Immunity Booster And Stress Relieving Herbal Tea
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507833
Register Paper ID - 291871
Title: DEVELOPMENT OF IMMUNITY BOOSTER AND STRESS RELIEVING HERBAL TEA
Author Name(s): Dr Dhara Mohanbhai Jadav, Raval Rushi, Nikul Chaudhary, Yuvrajsinh Kasela, Isha Sabharwal
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h221-h225
Year: July 2025
Downloads: 137
This study focuses on the formulation and evaluation of an herbal tea blend designed to enhance immunity and alleviate stress. A selection of medicinal herbs known for their immunomodulatory and adaptogenic properties, such as Ashwagandha (Withania somnifera), Tulsi (Ocimum sanctum), Chamomile (Matricaria chamomilla), and Ginger (Zingiber officinale), were used in the formulation. The phytochemical composition, antioxidant activity, and potential bioactive compounds of the tea blend were analyzed using standard pharmacognostic and chromatographic techniques. The findings suggest that the developed herbal tea has significant potential as a natural, health-promoting beverage that may aid in boosting immunity and reducing stress.
Licence: creative commons attribution 4.0
Herbal tea, immunity-boosting, stress-relieving, adaptogens, antioxidants, functional beverage, phytochemicals, pharmacognosy, nutraceuticals, medicinal herbs
Paper Title: Bhagat Kabir ji: Affection and Devotion for Human/ Lakhvir Lezia (Dr.)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507832
Register Paper ID - 291878
Title: BHAGAT KABIR JI: AFFECTION AND DEVOTION FOR HUMAN/ LAKHVIR LEZIA (DR.)
Author Name(s): Lakhvir Lezia (Dr.)
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h213-h220
Year: July 2025
Downloads: 110
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Licence: creative commons attribution 4.0
????? ?????,??????, ??????, ?????, ?????, ????, ?????, ????, ????, ????
Paper Title: Evaluation of Monetary Policies on Adult Literacy Programmes in Enugu State, Nigeria
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507831
Register Paper ID - 271233
Title: EVALUATION OF MONETARY POLICIES ON ADULT LITERACY PROGRAMMES IN ENUGU STATE, NIGERIA
Author Name(s): Bala J. Ogu, Obetta Grace, Amajo Obianuju, Emmanuel-Chiama Clementina N
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h202-h212
Year: July 2025
Downloads: 206
The paper focused on evaluation of monetary policies on adult literacy programmes in Enugu State, Nigeria. The study was guided by two research questions and hypothesis. Evaluative survey research design was used for the study. The population of the study was 54 facilitators and 1112 adult learners from 56 adult literacy centers in Enugu State. The sample size is 166 comprising 54 facilitators and 112 adult learners using purposive sampling to draw the facilitators while cluster proportionate simple random sampling technique by adopting 10% mark to the sample size for the adult learners. Instrument for data collection was a questionnaire titled Evaluation of Literacy Programmes and monetary policies Questionnaire (ELPMPQ). The instrument was face validated by three experts. The reliability coefficient of 0.87, and 0.76 was obtained using Cronbach Alpha Statistical tool. Data were analysed using mean and standard deviation while t-test was used for the hypothesis. Findings revealed that monetary policies have made a low impacted on Adult Basic Education (ABE), and Health Literacy Programmes in Enugu State. Based on the findings, it was recommended that policymakers should conduct a comprehensive review of monetary policies to ensure they align with the educational and healthcare needs of the communities in Enugu State. They should consider adjusting monetary policies to prioritize the funding to achieve a high impact on the two programmes
Licence: creative commons attribution 4.0
Evaluation, Literacy Programmes, Monetary Policies
Paper Title: ??????? ??? ????????: ??????? ????? ?? ????? ??????
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507830
Register Paper ID - 290193
Title: ??????? ??? ????????: ??????? ????? ?? ????? ??????
Author Name(s): ??. ????? ?????
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h197-h201
Year: July 2025
Downloads: 137
???? ?? ??????? ?? ?????? ?????? ??? ??????? ??????? ?? ?????? ?????? ?????????? ??? ??????? ??? ???????? ? ???? ???????? ?? ???? ?? ?????? ??, ????? ?????????? ??????? ?? ????? ???? ?? ??????????? ???? ?? ?????? ?? ???? ??? ?? ??? ??????? ??? ???????? ?? ????????, ?????, ??????, ????????????, ?????????? ?? ????????? ?? ??? ?????? ???? ??? ??? ?? ?? ????? ???? ?? ?? ??????? ??? ???????? ?? ?? ???? ??????? ???? ????? ?? ???? ?? ???? ??????? ???? ?? ????? ????? ????????? ?? ????
Licence: creative commons attribution 4.0
??????? ??? ???????? ?? ????????, ?????, ??????, ????????????, ?????????? ?? ??????
Paper Title: Reimagining Northeast Indian Identity In The Age Of Bollywood And Globalization
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507829
Register Paper ID - 291767
Title: REIMAGINING NORTHEAST INDIAN IDENTITY IN THE AGE OF BOLLYWOOD AND GLOBALIZATION
Author Name(s): Dr. Dona Ganguly
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h191-h196
Year: July 2025
Downloads: 142
This essay investigates the evolving reimagination of Northeast Indian identity within the intersecting frameworks of Bollywood's cultural dominance and the far-reaching dynamics of globalization. It critically engages with the ongoing tension between visibility and marginalization, stereotype and self-representation, while tracing the efforts of filmmakers, actors, and cultural practitioners from the region to assert their narratives within India's cinematic mainstream. By analyzing both dominant portrayals and emerging counter-narratives, the study underscores the persistent struggle for cultural recognition, dignity, and meaningful inclusion--at a time when questions of representation are deeply political and profoundly influential.
Licence: creative commons attribution 4.0
Northeast, Identity, Globalization, Bollywood, Marginalization, Visibility
Paper Title: IMPACT ON RETHINKING SOCIAL ECONOMIC DEVELOPMENT AND FOCUS ON WELLBEING
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507828
Register Paper ID - 291864
Title: IMPACT ON RETHINKING SOCIAL ECONOMIC DEVELOPMENT AND FOCUS ON WELLBEING
Author Name(s): Dr.Rajah, Dr.S.Prabakaran
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h183-h190
Year: July 2025
Downloads: 110
Abstract : The traditional technique to socio-monetary improvement has predominantly emphasized financial growth metrics such as GDP, productivity, and commercial enlargement. but, recent worldwide demanding situations--starting from climate change to intellectual health crises and social inequality--have found out the constraints of increase-centric fashions. This has prompted a paradigm shift toward improvement strategies that incorporate holistic nicely-being, sustainability, and social inclusion as middle goals. Rethinking development thru the lens of nicely-being requires a multidimensional technique, considering no longer only income and employment but also health, schooling, environmental pleasant, and emotional resilience. Governments, institutions, and policymakers are increasingly more integrating nicely-being indicators which includes happiness, life delight, and community brotherly love into national making plans frameworks. This shift also involves empowering local groups, ensuring equitable resource distribution, and fostering participatory governance to beautify best of life for all citizens. The effect of this reorientation is profound. It encourages long-term resilience over quick-term gains and acknowledges the intrinsic hyperlink among individual welfare and societal prosperity. focusing on nicely-being promotes inclusive growth that respects human dignity, protects natural ecosystems, and nurtures a more simply and compassionate society. As this technique profits momentum globally, it redefines the reason of development to align more carefully with human and planetary desires. This paper explores the evolving discourse on rethinking socio-economic development with the aid of integrating holistic wellness indicators--which includes fitness, schooling, environmental quality, and social cohesion--into national and worldwide coverage agendas
Licence: creative commons attribution 4.0
Rethinking Indian economics development, holistic well-being
Paper Title: Utilization Of Ficus Benghalensis As a Natural dye For Wool Fiber
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507827
Register Paper ID - 291443
Title: UTILIZATION OF FICUS BENGHALENSIS AS A NATURAL DYE FOR WOOL FIBER
Author Name(s): M THOGAI SHRI, Dr. KARPAGAM P, NAVA DHARSHA R
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h174-h182
Year: July 2025
Downloads: 127
The paper focuses on the development of eco-friendly toys. Where the world is soaked up in artificial synthetic dyes that can be found on garments, gourmets, toys. In today's scenario there are a plethora of methods for colouring where synthetic dyes are employed mostly. But Parents nowadays are more specific on what their toddlers are exposed to when it comes to hazardous PVC toys in the market. The concern starts with the material and dye stuff of the product that has been manufactured. In this paper, the natural dyes are extracted from Ficus benghalensis. L that are applied to 100% merino wool with tamarind seed coat and cow chip as mordants. At first the dye extract was extracted from Ficus benghalensis by aqueous extraction. A beautiful beige hue was derived from the extract. The dyed woolen yarn was tested for antimicrobial activity, color fastness to sunlight, washing and rubbing, phytochemical screening, and FT-IR analysis. The study focuses on the development of 100% sustainable natural soft toys for toddlers to teenagers when compared to synthetic dyed soft toys or PVC toys.
Licence: creative commons attribution 4.0
Crochet, Ficus benghalensis, Merino wool, Natural dye, Plastic toy, Sustainability, Synthetic dye, Toxic.
Paper Title: Blockchain-Driven IoT Radiomics Architecture for Prognostic Evaluation of Pancreatic Cancer from Multi-Parametric MRI Data
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507826
Register Paper ID - 291831
Title: BLOCKCHAIN-DRIVEN IOT RADIOMICS ARCHITECTURE FOR PROGNOSTIC EVALUATION OF PANCREATIC CANCER FROM MULTI-PARAMETRIC MRI DATA
Author Name(s): P.Senthil Pandian, S.Sundar Stalin, K.Diamonraj, P.Senthil Kumar, S.Viswanathan
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h164-h173
Year: July 2025
Downloads: 104
The integration of blockchain technology with Internet of Things (IoT)-based radiomics offers a secure and scalable solution for prognostic evaluation in pancreatic cancer. This study proposes a Blockchain-Driven IoT Radiomics Architecture designed to extract, transmit, and analyze multi-parametric MRI data for accurate prognosis of pancreatic cancer. The system leverages IoT-enabled MRI scanners to collect imaging data, which is then processed using advanced radiomic feature extraction techniques. Blockchain ensures data integrity, traceability, and secure access among medical stakeholders. Machine learning models are employed to analyze radiomic features and predict patient outcomes. This novel architecture enhances diagnostic precision, reduces latency in clinical workflows, and promotes data transparency across healthcare institutions.
Licence: creative commons attribution 4.0
Blockchain, IoT, Radiomics, Pancreatic Cancer, Multi-Parametric MRI, Prognostic Evaluation
Paper Title: IMPACT OF EMPLOYEE MOTIVATION AND BENEFITS OF RETENTION MANAGEMENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507825
Register Paper ID - 291773
Title: IMPACT OF EMPLOYEE MOTIVATION AND BENEFITS OF RETENTION MANAGEMENT
Author Name(s): Dr. Balakrishnan.A, Dr.A.Mary Benita Roselin
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h156-h163
Year: July 2025
Downloads: 109
Worker motivation and powerful retention control play a vital role in figuring out organizational achievement and sustainability. In nowadays's aggressive enterprise surroundings, inspired employees make contributions extensively to improved productivity, higher overall performance, and innovation. agencies that apprehend the intrinsic and extrinsic factors driving employee motivation can better align their dreams with worker delight, fostering a greater devoted and engaged personnel. Motivation influences employee behavior, efficiency, and average place of work morale. Incentives which includes rewards, reputation, profession development possibilities, and a effective paintings surroundings can stimulate motivation ranges, main to higher task satisfaction. whilst employees feel valued and empowered, they are more likely to demonstrate loyalty and reduce their motive to depart the corporation. therefore, inspired personnel emerge as key assets to an company's growth. Retention control, alternatively, makes a speciality of strategies to reduce worker turnover and preserve a strong personnel. high worker turnover often consequences in accelerated recruitment and schooling charges, loss of organizational knowledge, and decreased morale amongst existing employees. enforcing sturdy retention practices--along with mentorship applications, flexible work arrangements, overall performance value determinations, and competitive reimbursement--ensures lengthy-time period dedication and balance. The synergy among worker motivation and retention management ends in a effective and resilient organizational lifestyle. while agencies spend money on know-how and addressing employee needs, they construct consider and foster a experience of belonging. This not best improves individual overall performance however also contributes to the overall efficiency and reputation of the organization. In end, the impact of worker motivation and the advantages of strong retention control are critical for organizational effectiveness.
Licence: creative commons attribution 4.0
Retention Management, Workforce Retention, Job Satisfaction,
Paper Title: Smart Photovoltaic Solar Energy Systems: Integrating Internet of Things (IoT) and Machine Learning
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507824
Register Paper ID - 291856
Title: SMART PHOTOVOLTAIC SOLAR ENERGY SYSTEMS: INTEGRATING INTERNET OF THINGS (IOT) AND MACHINE LEARNING
Author Name(s): Mrs.J.Saranya, Dr.V.Divya
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h148-h155
Year: July 2025
Downloads: 108
The Internet of Things' (IoT) potential has been made clear by a number of studies and research initiatives conducted over the past few years in a variety of application areas. Because solar energy is a sustainable foundation for human civilization and a renewable energy source, the Internet of Things' integration with solar-powered gadgets has undoubtedly revolutionized technology. Scholars have investigated how to use IoT to alter the network structure by identifying various ecosystem components for intelligent control of solar-powered cities. Numerous research have also been conducted on solar tracking and monitoring systems employing various IoT technologies with the goal of maximizing energy generation, improving efficiency, and automating control and monitoring. The main contribution of this study is to raise awareness of the integration of renewable energy with the fourth industrial revolution, which is the main focus of modern technology. Concepts like IoT are also essential for these important studies because large projects like smart cities are being pursued in many emerging nations like India. Additionally, by monitoring and optimizing the solar panels, the Internet of Things can assist save maintenance costs and boost solar panel efficiency. This technique could help with real-time energy management, making solar electricity more reliable and flexible to changing demand. The most recent review of IoT applications for efficient solar energy use is given in this publication. The following applications of IoT are reviewed: solar energy tracking, power point tracking, energy harvesting, smart lighting systems, PV panels, smart irrigation systems, solar inverters, etc. Therefore, by combining solar energy and the Internet of Things, we can offer households and businesses long-term, cost-effective energy solutions that promote responsible growth and a brighter future. The study's findings demonstrate that the Internet of Things is highly effective in generating intelligent and effective solar energy from a vast number of devices. Future research and development on IoT applications for intelligent solar energy use is still very much in the early stages. .
Licence: creative commons attribution 4.0
Internet of Things (IoT), Photovoltaic PV) System Networks (BPNN) ,Adaptive Neuro Fuzzy Inference Systems (ANFIS)
Paper Title: Role of Marketing Mix Elements in Stimulating the Performance of MSMEs: A Study of selected MSMEs in the state of Uttar Pradesh
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507823
Register Paper ID - 291697
Title: ROLE OF MARKETING MIX ELEMENTS IN STIMULATING THE PERFORMANCE OF MSMES: A STUDY OF SELECTED MSMES IN THE STATE OF UTTAR PRADESH
Author Name(s): Shaiba
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h135-h147
Year: July 2025
Downloads: 117
Research Aims: This paper aims to investigate the role of 4 P's (Product, Price, Place, Promotion) in stimulating the performance and growth of MSMEs in the state of Uttar Pradesh as the competitiveness of any firm could be enhanced by perfect blend of 4P's of marketing mix. Design/Methodology/Approach: Primary data has been collected through well-structured questionnaire from 180 entrepreneurs of MSMEs selected on random basis and the collected data were analyzed using multiple regression. Secondary data was collected through referred journals, articles and reports published by Ministry of MSMEs. Research Finding: The result of the analyzed data showed that the elements of marketing mix(Product, Price, Place, Promotion) plays a significant role in stimulating the performance of MSMEs and attaining the competitive edge. Product development is considered as the most vital factor responsible for enhancing the performance of MSMEs in the state of Uttar Pradesh.
Licence: creative commons attribution 4.0
Marketing Mix, MSMEs, MSMEs Performance
Paper Title: Pharmacological Insights into star anise: Comprehensive Review of Therapeutic Potential and Mechanism
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507822
Register Paper ID - 291849
Title: PHARMACOLOGICAL INSIGHTS INTO STAR ANISE: COMPREHENSIVE REVIEW OF THERAPEUTIC POTENTIAL AND MECHANISM
Author Name(s): S.GAYATHRI, Mr.S.PRAKASH, Dr.S.PARTHASARAHI, Mr. K.ARUN KUMAR, Miss.S.KAVYA
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h122-h134
Year: July 2025
Downloads: 122
Star anise (illium verum) is a spice widely recognised for it's distinctive flavour and diverse applications in culinary , medicinal and industrial fields. This review provides comprehessive analysis of star anise , fowing on it's totonical charecteristics, chemical composition , culinary uses and medicinal properties . Key bioactive compounds such as anethole , sequiterpenes , phenylpropanoids , lignons flavanoids and shikimic acid are highlighted for their pharmacological significance , particularly in antiviral treatments and as precursors in the synthesis of the antiviral drug oseltamivir (TAMIFLU) . It is the chief source of anticancer agent ( shikimic acid ). Role in the production of the antiviral drug oseltamevir (tamifler) . Ileum verum ( Chinese star anise) and ileum anisatum (Japanese star anise , which is toxic ) . The review also differentiate between illicium verum , and toxic illicium Anisatum , emphasing the improper of proper identification and safety additionally, the economic and trade aspects of star anise are examined along with innovative applications in various industries . Despite extensive research , gaps remain in understanding the full potential of star anise necessitating further studies . The review aims to consolidate current knowledge and inspire future research to explore and harness the benefits of this multifaceted spice.
Licence: creative commons attribution 4.0
Oseltamivir , shikimic acid , ileum verum , ileum anisatum
Paper Title: "The Zawlbuk Institution in Hmar Traditional Education: Its Role and Contemporary Relevance"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507820
Register Paper ID - 291843
Title: "THE ZAWLBUK INSTITUTION IN HMAR TRADITIONAL EDUCATION: ITS ROLE AND CONTEMPORARY RELEVANCE"
Author Name(s): Raphaela Lalsanhim, Dr. Imkongsenla Longchar
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h108-h114
Year: July 2025
Downloads: 111
The Zawlbuk institution, that was once central to the community life of the Hmars served as an informal yet structured educational space. Young men were trained to impart cultural values, practical skills, discipline and communal responsibilities. It functions not only as a dormitory also as a hub for moral instruction and knowledge transmission through oral traditions and mentorship. The study aims to examine the historical and educational functions of Zawlbuk institution, analyse the specific values, skills and cultural knowledge imparted, and compares the traditional Zawlbuk-based education system with contemporary learning system. By exploring the pedagogical relevance of the Zawlbuk practices, the study intends to contribute to the discussions on indigenous education and its potential role in enriching modern education, especially in preserving cultural heritage as well as fostering community engagements.
Licence: creative commons attribution 4.0
Zawlbuk, institution, Hmar, education, tlawmngaina
Paper Title: SPECTRO CHEMICAL ANALYSIS AND EVALUATION OF ANTICANCER ACTIVITY OF ETHANOLIC LEAF EXTRACT OF SOLANUM VIRGINIANUM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507819
Register Paper ID - 290668
Title: SPECTRO CHEMICAL ANALYSIS AND EVALUATION OF ANTICANCER ACTIVITY OF ETHANOLIC LEAF EXTRACT OF SOLANUM VIRGINIANUM
Author Name(s): Dr.N.VISHNUTHARI, S.NoorulAmeen
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h95-h107
Year: July 2025
Downloads: 131
SPECTRO CHEMICAL ANALYSIS AND EVALUATION OF ANTICANCER ACTIVITY OF ETHANOLIC LEAF EXTRACT OF SOLANUM VIRGINIANUM
Licence: creative commons attribution 4.0
SPECTRO CHEMICAL ANALYSIS AND EVALUATION OF ANTICANCER ACTIVITY OF ETHANOLIC LEAF EXTRACT OF SOLANUM VIRGINIANUM
Paper Title: Angara Venkatasiva Prasada Rao's stories `Hayashim'
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2507818
Register Paper ID - 291815
Title: ANGARA VENKATASIVA PRASADA RAO'S STORIES `HAYASHIM'
Author Name(s): Naddanaputti Ganesh, Acharya Jarra Apparao
Publisher Journal name: IJCRT
Volume: 13
Issue: 7
Pages: h91-h94
Year: July 2025
Downloads: 114
Angara Venkatasiva Prasada Rao's stories `Hayashim'
Licence: creative commons attribution 4.0
Angara Venkatasiva Prasada Rao's stories `Hayashim'
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 1 | Month- January 2026)

