Volume 12 | Issue 6

 Abstract

Title: The Evolving Landscape of Social Media: A Comprehensive Analysis Abstract This journal explores the multifaceted realm of social media, developing into its influence on individuals, communities, businesses, and society as a whole. Through an interdisciplinary approach, it examines the psychological, sociological, economic, and technological dimensions of this phenomenon. Social media has become an indispensable part of modern society, profoundly influencing various aspects of our lives. This comprehensive analysis delves into the multifaceted nature of social media, examining its psychological, sociological, economic, and technological dimensions. By exploring its impact on individuals, communities, businesses, and society as a whole, we aim to gain deeper insights into the evolving landscape of social media. Key Word : Evolving, social media, Comprehensive Analysis Introduction Social media platforms have transformed the way we communicate, interact, and engage with information. From the early days of MySpace and Friendster to the ubiquitous presence of Facebook, Instagram, Twitter, and beyond, the evolution of social media has been rapid and profound. What began as a means of connecting with friends and sharing personal updates has evolved into a complex ecosystem that shapes our identities, influences our behavior, and shapes the fabric of society. In this analysis, we will explore the various dimensions of social media, ranging from its psychological effects on individuals to its broader societal implications. By examining the interplay between technology, psychology, sociology, and economics, we can gain a deeper understanding of how social media is reshaping the world around us. Psychological Perspectives Identity Formation and Self-Presentation Social media platforms provide individuals with a platform to construct and curate their online personas. The images, posts, and updates that we share contribute to the formation of our digital identities, which may differ from our offline selves. This process of self-presentation can have both positive and negative effects on our psychological well-being. On one hand, social media allows individuals to express themselves creatively, connect with like-minded individuals, and explore different aspects of their identities. However, it also encourages the perpetuation of idealized versions of ourselves, leading to feelings of inadequacy, insecurity, and anxiety. Research has shown that excessive use of social media is associated with lower self-esteem, higher levels of narcissism, and increased feelings of loneliness and depression. Social Comparison and Envy One of the most significant psychological effects of social media is its tendency to foster social comparison. As we scroll through our news feeds, we are constantly exposed to images and updates from our peers, which may trigger feelings of envy, jealousy, and insecurity. Whether it's seeing a friend's vacation photos or a colleague's professional achievements, social media creates a breeding ground for comparison that can negatively impact our mental health. Studies have shown that frequent engagement with social media is correlated with higher levels of envy and dissatisfaction with one's life. This phenomenon, often referred to as "social media envy," can lead to a cycle of negative emotions, as individuals compare themselves unfavorably to their peers and strive for unattainable standards of success and happiness. Sociological Implications Social Networks and Communities Social media platforms have revolutionized the way we connect and interact with others, enabling us to form and maintain relationships across geographical, cultural, and ideological boundaries. From Facebook groups to Twitter hashtags, social media facilitates the creation of online communities based on shared interests, beliefs, and identities. These virtual communities serve as spaces for collaboration, support, and solidarity, allowing individuals to find belonging and connection in an increasingly fragmented world. However, they also present challenges related to echo chambers, filter bubbles, and the spread of misinformation, which can exacerbate social polarization and undermine trust in institutions. Influence on Cultural Dynamics The rise of social media has had a profound impact on cultural dynamics, reshaping the way we consume, create, and share cultural artifacts. From viral memes to viral challenges, social media has become a powerful force for cultural diffusion, amplifying trends and shaping popular discourse in real-time. Moreover, social media has played a central role in social movements and political activism, providing a platform for marginalized voices to be heard and challenging traditional power structures. Movements like #BlackLivesMatter, #MeToo, and #FridaysForFuture have mobilized millions of people around the world, demonstrating the transformative potential of social media as a tool for social change. Economic Dimensions Business and Marketing For businesses, social media represents a double-edged sword, offering unprecedented opportunities for engagement, outreach, and brand building, while also presenting challenges related to reputation management, content moderation, and algorithmic bias. The rise of influencer marketing has further transformed the landscape, as brands seek to leverage the social capital of popular personalities to promote their products and services. Moreover, social media has given rise to the gig economy, enabling individuals to monetize their skills and expertise through freelance work, digital entrepreneurship, and platform-based labor. However, this shift towards flexible, contingent employment has raised concerns about job security, labor rights, and the erosion of traditional employment norms. The Gig Economy and Digital Labor The gig economy, characterized by short-term contracts and freelance work, has been facilitated by the proliferation of digital platforms that connect buyers and sellers of goods and services. From ride-sharing apps like Uber and Lyft to freelance marketplaces like Upwork and Fiverr, social media has transformed the way we work, earn, and interact with the economy. While the gig economy offers flexibility and autonomy for workers, it also presents challenges related to income volatility, lack of benefits, and precarious employment conditions. Moreover, the rise of algorithmic management and digital surveillance has raised concerns about worker exploitation, algorithmic bias, and the erosion of labor rights in the digital age. Technological Advances Algorithmic Bias and Filter Bubbles One of the most pressing concerns related to social media is the phenomenon of algorithmic bias, whereby automated systems perpetuate and exacerbate existing inequalities and biases in society. From biased recommendations on YouTube to discriminatory ad targeting on Facebook, algorithmic systems can reinforce stereotypes, amplify misinformation, and marginalize marginalized communities. Moreover, social media algorithms are designed to prioritize engagement and virality, often leading to the creation of echo chambers and filter bubbles that reinforce existing beliefs and insulate users from opposing viewpoints. This phenomenon, known as "homophily," can exacerbate social polarization and hinder constructive dialogue in the public sphere. Privacy and Data Security The proliferation of social media has raised significant concerns about privacy and data security, as users' personal information is collected, analyzed, and monetized by platform companies for targeted advertising and algorithmic manipulation. From Cambridge Analytica's misuse of Facebook data to the recent WhatsApp privacy controversy, social media companies have come under scrutiny for their data practices and privacy policies. In response to these concerns, regulators around the world have introduced new legislation and regulations to protect user privacy and data rights. Initiatives like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States seek to give users greater control over their personal data and hold companies accountable for data breaches and privacy violations. Personal Reflections and Future Directions As individuals, we are faced with the challenge of navigating the complexities of social media in our daily lives. While it offers unprecedented opportunities for connection, creativity, and expression, it also presents risks and challenges that must be addressed. By cultivating awareness, critical thinking, and digital literacy skills, we can harness the power of social media for positive change and collective action. Looking ahead, the future of social media is likely to be shaped by advances in technology, changes in user behavior, and regulatory interventions. From the rise of virtual reality and augmented reality to the emergence of decentralized social networks and blockchain-based platforms, the possibilities are endless. However, it is essential to approach these developments with caution and foresight, ensuring that they promote inclusivity, diversity, and ethical responsibility in the digital age. Conclusion In conclusion, social media has emerged as a dominant force in contemporary society, shaping the way we communicate, interact, and engage with the world around us. By examining its psychological, sociological, economic, and technological dimensions, we can gain a deeper understanding of its impact on individuals, communities, businesses, and society as a whole. While social media offers unprecedented opportunities for connection, creativity, and expression, it also presents risks and challenges that must be addressed. From the psychological effects of social comparison and envy to the economic implications of the gig economy and digital labor, there are myriad issues that require careful consideration and thoughtful action. As we navigate the complexities of social media in our daily lives, it is essential to cultivate awareness, critical thinking, and digital literacy skills. By empowering individuals to make informed choices and engage responsibly with social media, we can harness its transformative potential for positive change and collective action in the digital age. References [Provide a list of references cited throughout the analysis, including academic studies, articles, and reports. This comprehensive analysis covers various aspects of social media, providing insights into its impact on individuals, communities, businesses, and society as a whole. By examining its psychological, sociological, economic, and technological dimensions, we can gain a deeper understanding of the evolving landscape of social media and its implications for the future.

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Key Word : Evolving, social media, Comprehensive Analysis

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In today's environment, citizens satisfaction and loyalty are crucial factors that directly impact the success and sustainability of organizations. One of the key challenges faced is effectively managing and resolving citizen complaints in a timely and efficient manner. Many citizens feel dissatisfied when they experience delays in service or lack clear channels for filing complaints, leading to potential loss of loyalty and time of the citizens. These issues will be resolved by Online Complaint Management System. This innovative system is a comprehensive solution designed to address the challenges face in handling complaints effectively. Recognizing the importance of citizens satisfaction and loyalty, this system helps to streamline the complaint handling process. The system features automated complaint classification and routing to the relevant department, as well as a mechanism to identify and prevent duplicate complaints. The system significantly reduces the time and procedures involved in complaint handling, enhances the channels for filing complaints, and improves progress reporting and tracking of complaint status. This innovative system aims to enhance citizens satisfaction by providing a user-friendly and efficient platform for managing and resolving complaints

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complaint, citizen, satisfaction

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The medicinal plant Cissus quadrangularis Linn is a succulent climber, which belonging to the family Vitaceae (Grape family). In Hindi it is well known as Hadjod,Hadkankan, Gathjod whereas in English edible stemmed vine. Using the plant stem in Ayurveda can alleviate certain diseases such as piles, bone fractures, joint pain, swelling, scurvy, gout, asthma and bleeding in the ear and nose. Strength can be attributed to the Cissus quadrangularis Linn stem structure being similar to the bones and joints in the body. The research has focused on evaluating the structural features and physiochemical behaviours of Cissus quadrangularis Linn. The aim of this study is to determine the phytochemical qualities of the leaves. Methanolic and ethanolic leaf extracts were used to examine phytochemical compounds in this plant. The study can be beneficial in identifying and verifying plant materials. Preliminary phytochemical evaluation and analysis can be made easier by using biochemical assays.

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Key words: Succulent, Vitaceae, Hadjod, Structural, Analysis, Biochemical

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"Machine Learning Cryptocurrency Price Prediction " aims to develop a predictive model using historical data to predict the future prices of Bitcoin and Ethereum. This project involves the application of machine learning algorithms to analyze key factors affecting cryptocurrency prices, including market trends, trading volume, social media sentiment, and technical indicators. Through feature engineering and model optimization, the project aims to increase the accuracy of predicting price fluctuations. The expected result is a robust and adaptable framework capable of providing insight into potential price movements and helping investors and stakeholders make informed decisions in the volatile cryptocurrency market.

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Machine Learning, Time Series Analysis, Sentiment Analysis, Regression Analysis, Deep Learning and more.

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A review article on the development and validation of HPLC (High-Performance Liquid Chromatography) methods for Gemifloxacin mesylate serves various significant functions in the realm of pharmaceutical analysis. Because of its durability, accuracy, and precision, HPLC is the preferred method for measuring medicines. Examining numerous HPLC techniques in detail, the review concentrates on important factors such the composition of the mobile phase, flow rate, detection wavelength, and column selection. These parameters have a major effect on the reproducibility, sensitivity, and selectivity of the procedure. The paper also covers new developments and methods that have increased the effectiveness and dependability of Gemifloxacin mesylate analysis, such as the use of sophisticated detectors and improved sample preparation procedures. Validation of methods and the significance of strict quality control in pharmaceutical applications are emphasized. The scope of this review is comprehensive, covering different elements of technique development, optimization, validation, and application for Gemifloxacin mesylate, an antibiotic medication.

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Gemifloxacin mesylate, method development, validation, HPLC.

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The idea of development, today, covers varied dimensions, significant among them being economic, social, political and human development. These development goals can be achieved only when changes happen in the lives of the poor at the grassroots level. For it is these people who could never take the centre-stage in the process of development and languished only in the peripheries. The idea is to bring these hitherto excluded people to the centre of development process and thereby empower them. A significant section of people believes that a way to actualizing the development paradigm in India is to achieve it through democracy and democratic decentralization. Good Governance marks a paradigm shift in the sphere of governance and the relationship between government and society. Decentralization of governmental power may be understood as a change in the organizational model; a change that could bring efficiency at the delivery end by improving inclusion through increased participation. It is also a process by which governance could be brought nearest to those who live at the lowest rungs but have continued to remain in the periphery in the whole process of development. In India local bodies and local self-governing institutions are functioning at this end. Although their efficiency level needs marked improvement it is equally true that without them one cannot think of implementing these development parameters in such huge States as ours. The proposed paper will look into the various dimensions of participation that may be considered sine qua non for development through local bodies and the potentials of and challenges to participation at the local levels pertaining to rural India and the resultant inclusion or exclusion thereof.

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decentralisation, development, inclusion, participation

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NAPROXEN, RPHPLC, CROMATOGRAPY, PURITY, ASSAY.

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Ang pananaliksik na ito ay naglayong alamin ang impluwensya ng social media sa pagbabago ng wika ng mga mag-aaral sa Baitang 12 ng Samar National School (SNS), sa taong panuruan 2023-2024. Ang pag-aaral na ito ay gumamit ng explanatory sequential mixed method of research upang alamin ang impluwensya ng facepbook at blog post sa pagbabago ng wika. Ang kwalitatibong datos ng pag-aaral na ito ay ginamit upang ipaliwanag ang kwantitatibong kinalabasan ng pag-aaral. Ginamit ang kwantitabong-deskriptibong uri ng pananaliksik upang tayain ang mga gamit ng social media sa wika at ang impluwensiyang dulot ng social media sa wika. Ang triangulation ay ginamit upang magkaroon ng kabuuang interpretasyon at konklusyon mula sa parehong yugto ng pag-aaral. Ginamit ang narrative inquiry approach bilang kwalitatibong disenyo upang alamin ang mga benepisyong nagagawa ng social media sa wika. Ang pag-aaral na ito ay nilahukan ng 105 na mga mag-aaral sa Senior High School na kumukuha ng Science, Technology, Engineering, and Mathematics (STEM) mula sa tatlong pangkat, Ang Pangkat A, Pangkat B, at Pangkat C, sa taong panuruan 2023-2024. Complete enumeration ang ginamit na pamamaraan sa pagkuha ng mga mag-aaral na tagasagot ng pag-aaral na ito. Ang talatanungan at interview guide ang ginamit na mga instrumento upang malikom ang mga datos. Frequency count, percentage, at weighted mean ay ginamit upang bigyan ng numerikal na katuturan ang bawat datos. Ginamit din ang tematik-analisis upang tayain ang mga kwalitatibong datos. Isinagawa ang pag-aaral na ito ng mananaliksik ayon sa alituntuning etiko (ethical guidelines) sa pagsasagawa ng pag-aaral kabilang ang anonymity at privacy ng mga mag-aaral na tagasagot. Natuklasan na ang social media tulad ng facbook at blog post ay malaking impluwensiya sa wika. Ang social media ay daan sa pakikipagpalitan ng kaalaman at kaisipan ng mga mamamayan, nakapagbibigay ng tamang gamit ng wika ayon sa konteksto na hindi makikita sa libro, at nagbibigay ng malayang pakikipahayag ng mga mamamayan sa iba't ibang taong nagsasalit ng Filipino. Kung kaya dapat linangin ang paggamit ng social media sa pagtuturo at pagkatuto ng wikang Filipino.

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Social media, wikang Filipino, pagbabago ng wika, benepisyo ng social media, impluwensiya ng social media

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Revolutionizing healthcare mechanism to provide hassle free cost effective quality medical facility to the majority of population of world's largest country is practically a daunting challenge being currently faced by Indian medical establishment. Digitalising the available information of its all stakeholders by adopting advanced technology to amalgamate relevant data base in order to form a Health Bank, having complete Patient - Doctor information, that shall go long way in shifting paradigm from treating disease to preventing them in quick and efficient way, bringing new hope to the vast unorganized healthcare system of India.

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Ayushman Bharat Digital Mission, National Medical Commission, National Health Authority of India,

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Abstract : Sustainable development is a necessity in contemporary era for a secure and a stable future. Brundtland Report aptly defines sustainable development. This pattern of progress is important especially for developing countries like India, where due to over escalating population, the natural resources are depleting rapidly. It is a set of 17 Goals called as Sustainable Development Goals (SDGs), which were adopted by United Nations member states to address world's most pressing socio-economic and environmental issues. Indian Government has also taken various steps to achieve Global Goals or Sustainable Development Goals (SDGs). Carbon Credits, Clean development mechanism, Coal Cess and National Green energy are some of the formidable steps in this direction. Society, Economy and Environment are the three pillars of every Country. Sustainability in these three aspects act as base for this pattern of progress. India aims to achieve a target of generating electricity from non-fossil fuels by the year 2030. Since last two decades due to strong government intervention and favorable economic opportunities, India is becoming one of the top contenders in renewable energy markets. In case of countries like India which are developing, economic sustainability can be achieved by recycling and efficient use of resources.

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KEY WORDS: Brundtland Report, Carbon Credits, Clean Development Mechanism, Sustainable Development Goals.

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The proposed project is implemented in python programming language, and using this application or program admin of the system can capture network packets and analyze data received/sent from/to the network. Developed as a program, packet sniffer facilitates web-based monitoring of network packets that are traveling over the system network. The primary data captured by this program is the packets source and destination address data and many other can be captured.

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Packet sniffing - Packet Analysis - Data capture - Cyber security

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This report outlines the utilization of life-saving technology in the workplace and proposes a novel safety measure. An analysis of the research and a close comparison with standard procedures demonstrate that the recommended approach improves several performance aspects. The results show that the suggested approach improves training success rates, employee participation in safety programs, safety initiative ROI, equipment ease of use, training effectiveness, safety culture index, number of incidents, response time to emergencies, ergonomic risk reduction, and overall safety. Ablation research reveals how vital each aspect of the proposed technique is for overall success. We demonstrate how technological, human factors, training, and cultural variables may collaborate to make the workplace safer by carefully examining each part's outcomes. When considering everything, the offered strategy addresses all major industrial safety aspects. It provides firms with a full strategy to reduce workplace hazards, keep people safe, and promote safety excellence.

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Culture, Effectiveness, Engagement, Equipment, Hazard, Safety, Technology, Training, Workplace, Risk

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Backwardness in society stems from various factors, and the current research zeroes in on basic amenities to map out the spatial distribution of underdeveloped areas in Kollegal taluk, Chamarajanagar district, Karnataka. Infrastructure adequacy has long been recognized as crucial for economic growth by both scholars and policymakers, with its improvement significantly impacting income and overall development. Therefore, this study aims to assess basic amenities across educational, healthcare, economic, and communication sectors through 18 decision criteria. Geospatial techniques are employed to analyze the spatial extent of underdevelopment based on these parameters. The study identifies backward villages in need of infrastructure and centralized facilities that necessitate relocation within the study area.

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Spatial, Public amenities, Disparity, Backward, GIS

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This article offers a case study on the design and development of a mental health chatbot that uses TensorFlow for intent classification and NLTK for language analysis. The chatbot's goal is to give personalized help and guidance to those dealing with mental health concerns. The development process consists of data gathering, model training, integration, and deployment. Preliminary findings show excellent intent classification accuracy and favorable user feedback, indicating the potential for deep learning and natural language processing technology in mental health therapies.

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Mental Health, Chatbot, TensorFlow, NLTK, Deep Learning, Natural Language Processing

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Ergonomics issues in the auto sector include worker fatigue, injury risk, and poor production. Addressing these issues is necessary to protect workers' health and maintain operations. This study examines all automotive ergonomic approaches and proposes a very effective solution. We compare approaches and execute an ablation study of the recommended methodology to examine how they affect worker happiness, injury rates, production, and absenteeism. The suggested strategy improves worker happiness and production above normal methods, according to our findings. The ablation research shows us how the recommended method's elements function together, revealing the most critical aspects affecting its effectiveness. Our study advances automotive industry ergonomics, but further research is required to test the recommended method in industrial settings. This research reveals that the auto industry must prioritize ergonomic solutions to make workplaces safer, healthier, and more productive. Car sector stakeholders may promote development and establish a culture of well-being and success at work by utilizing innovative ways like the one presented.

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Ergonomics, Manufacturing, Productivity, Safety, Solutions, Technology, Worker Satisfaction, Workplace Well-being.

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This research provides a detailed strategy for reducing warehouse risks and identifying hazards to improve productivity and safety. Because it incorporates machine learning, expert knowledge, staff training, and effective preventative measures, the recommended strategy scores well on many assessment criteria. The findings show that machine learning is necessary to enhance risk monitoring and proactive risk management. Topic expertise improves the identification of dangers and the severity assessment of risks. Employee training and education promote a culture of accountability and safety understanding, helping workers identify and avoid dangers. Quick and efficient prevention reduces workplace dangers and accidents. Overall, the recommended strategy includes all the necessary steps to enhance warehouse operations, safety, and risk reduction. It may reduce corporate risks, reduce worker accidents, and enhance safety excellence in warehouses.

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Employee Engagement, Hazard Identification, Machine Learning, Risk Mitigation, Safety Culture, Safety Training, Warehouse Operations, Workplace Accidents

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Abstract: In the present study an attempt was made to formulate microencapsulated gel sunscreen also containing herbal extract like tomato. The use of sunscreen lotion has gradually increased over the years, as people have become more aware of the detrimental effects of UV radiation. The presented formulation contains microencapsulated physical filters such as titanium dioxide and zinc oxide as well as tomato extract protecting against UV rays. The formulation was evaluated based on pH, extrudablity, spreadability. The SPF of sunscreen was measured using a UV spectrophotometer.

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Microencapsulation, Sunscreen, SPF

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This paper through a critical review of extant literature and analysis of discourse examines the bowdlerized version of the popular colonial sport cricket, Indian Premier League (IPL) in global times. A game played for nationalistic pride has been transported to a re-invented locale that combines global market-driven consumerism, popular stardom and the enormous business potential of a popular sport called cricket. IPL allows for an intersecting of multiple discourses of the liberalized nation, the global media, transnational flow of consumerism , star power and capitalism. IPL privileges the globally circulated popular Bollywood Hindi film industry to engage in a commercial collaboration with the most popular sport of the nation. A branded sporting event of IPL is a new invented post-global avatar of a formerly colonial sport

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Cricket, global, star-power, spectacularized, media, nation.

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This article, "Entangled Threads: Dynamics of Marriage and Social Entanglement in A Doll's House," explores Henrik Ibsen's revolutionary play to uncover the intricate dynamics of marriage and societal norms in the late 19th century. The analysis focuses on the relationship between Nora and Torvald Helmer, highlighting the power imbalances and traditional gender roles that underpin their seemingly ideal marriage. As Nora evolves from a subservient wife to an assertive individual, Ibsen critiques the restrictive societal expectations placed on women and the sacrifices demanded within the institution of marriage. The article also considers the broader social implications of the play, emphasizing its enduring relevance to contemporary discussions on gender equality and personal autonomy. By examining the characters' interactions and the societal context, the article reveals how Ibsen's work challenges and deconstructs the conventions of his time. Ultimately, this study illuminates the complexities of marital and social entanglements, offering insights into the continuous struggle for individual freedom and equality.

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Power, Traditional, Relationship, Struggle, Individual

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An increasing number of businesses are starting their digital transformation journeys in order to forge stronger relationships with their consumers and ultimately achieve long-term success. Embracing DevOps ideas and practices may help technology businesses make the cloud journey easy, efficient, and successful. Many AWS services, notably those related to deployment and monitoring, are based on these concepts, which are intrinsic to the AWS platform. Implementing DevOps methods with AWS provides organisations with a robust platform for collaborative and efficient software development. DevOps is a methodology for enhancing software products via global automation of integration and delivery pipelines, tight cooperation across teams, and quick release cycles. Organisations may gain more efficiency, better cooperation, and more scalability by using AWS services for infrastructure automation, continuous integration, and deployment. Accelerated time-to-market, simplified procedures, and optimized resource utilization are achieved when DevOps concepts are combined with AWS's scalable and flexible infrastructure. Adopting DevOps with AWS has some advantages, such as quicker software delivery, better communication, and the capacity to react to changing needs, but there may be some problems during deployment. As a whole, DevOps with AWS allows businesses to stay ahead of the competition by rapidly delivering high-quality software.

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AWS, Lambda Function, CodePipeline, CodeBuild, Deployment, Strategy, DevOps

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