Volume 12 | Issue 5

 Abstract

Introduction: Advertising plays a crucial role in influencing consumer purchasing intentions for businesses, particularly in the digital age. As the shift from traditional media to digital media has become more prevalent, businesses must adapt to the new medium for success. Online advertising helps businesses attract potential customers by analyzing their behavior and understanding the factors influencing their choices. By focusing on adaptability and convenience, businesses can stay ahead in the market and achieve customer satisfaction. Methodology: Originally made survey questionnaires by researchers were formally created and validated using the quantitative descriptive research design. One hundred respondents were divided into two groups, fifty (50) males and fifty (50) females were selected as the respondents of the study. Result: The results showed that the majority of the consumers are aged from 31 to 49 years old, with a bachelor's degree, working for over 10 years, and mostly preferred online advertisement. Print advertisement has been never used, while Online advertisement, Broadcast advertisement, Product Placement advertisement, and Outdoor Advertisement have been often used. Discussion: The study states that most consumers in Qatar prefer Online advertisement for their product preferences. Online advertisements had a big gap of grand mean compared to others. Stating the fact that online advertisement ranked first in all demographic profiles. Recommendations: To study further the combinations of the different advertising strategies employed to increase sales or service provision positively.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Broadcast advertisement, Consumers, Online advertisement, Outdoor Advertisement, Print Advertisement, Product Placement advertisement

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Online markets have been a thing that has come to stay with the society of today since most financial transactions can be attained online. Internet access has vastly grown across the world today and has given rise to interconnectivity even to the remotest areas in the world. This generally means it is possible to be at any location and reach any other location in the world without stepping a foot out of your premises. This takes multi-tasking to another level since you can be in a meeting and visit a market located several kilometers away at the same time. This has made businesses to grow without spending as much as they would have if they had to build another branch of their business in another location. Groceries are different from many other products, such as music and books, that are commonly purchased online. Many grocery products are perishable and therefore time-sensitive in terms of their delivery needs. Proving that no sector of the retail market is safe from the online shopping revolution, it is now possible for the humble hometown grocery store to become digitized and available on your smartphone, tablet, or computer. Just think no longer checkout lines, counting the number of items to see if you qualify for the Express Lane, forgetting your grocery list at home, or carrying heavy bags up your front steps. Online grocery shopping is dramatically changing the consumer's relationship with the food market and making a service that may have once felt luxurious into an everyday convenience.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Online grocery, Consumer Awareness, web-based shopping service, etc.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study explores the impact of parent-child relationships on the development of teenagers' personalities and self-esteem. Using a sample size of 160 participants, including parents and children aged 10 to 19, correlations were analyzed using Pearson's product-moment method in SPSS. The findings reveal significant associations between certain personality traits and parent-child interactions, such as the negative link between neuroticism and conscientiousness and the positive correlation between neuroticism and conflicts. Additionally, traits like conscientiousness and neuroticism exhibit relationships with extraversion, while agreeableness correlates positively with dependence and negatively with neuroticism. Notably, conflicts and aspects of parent-child relationships such as dependency and closeness are positively associated with self-esteem. These results underscore the substantial influence of parent-child connections on the formation of teenage personalities and self-esteem.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

personality, self-esteem, parent-child relationship

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Spinal cord injury (SCI) affects millions worldwide, with a significant population in India, predominantly young men. Causes vary from accidents to sports injuries, each resulting in diverse forms of SCI, classified by the American Spinal Injury Association (ASIA) scale. Clinical manifestations include spinal shock and autonomic dysreflexia, alongside secondary complications like pneumonia and pressure sores. Rehabilitation in the acute phase focuses on preventing complications and includes respiratory care, positioning, and exercise tailored to injury type. As stability improves, upright activities are introduced gradually. Skin protection is paramount due to sensory loss. Acute pain management involves various techniques. The transition to active rehabilitation emphasises functional goals and standardised outcome measures. Early rehabilitation optimises neural recovery, limiting secondary complications and improving motor and sensory functions. Timely intervention correlates with better functional outcomes, underscoring the critical role of early rehabilitation in SCI management.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

REHABILITATION, OCCUPATIONAL THERAPY,SPINAL CORD INJURY

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Composite is a combination of two or more chemically distinct and insoluble phases. The composites consist of one or more discontinuous phases (reinforcement) embedded in a continuous phase (matrix). Composite Material is mainly used to improve the properties of material. The present paper reviews various types of composite material used in different industrial and commercial applications. study of various manufacturing technique for preparation of composite material are described. Various mechanical testing techniques are presented to check the characterisations. Composites are extensively used because of their high strength to weight ratio. Moreover, the use of versatile synthetic fiber in preparation of the composites with concern toward the environment issues to develop composites using glass fiber reinforced. In the present paper, glass fiber reinforced epoxy composites are synthesized considering three factors viz. epoxy to hardener ratio, curing temperature and fiber percentage to study the tensile behavior of the composites. The experiments were conducted based on Taguchi L9 orthogonal array considering three design parameters. The experimental data were analyzed using Taguchi optimization technique and optimum combinations of process parameters values for tensile strength was determined. Analysis of variance (ANOVA) was carried out to obtain the significance of factors affecting the tensile strength. It was observed from the analysis that the percentage of fiber has more significant effect on tensile strength at 95% confidence level.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Composite material, compression molding, taguchi methods, tensile strength, shear strength, bending strength, impact strength, hardness strength of test, analysis of variance.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Eczema, also known as atopic dermatitis is a state that compels your skin inflamed or irritated. Topical treatment is often the first-line remedy for mild to moderate eczema. Dermal formulations (Cream, ointment, gel etc.) are still the main therapeutic approach for the treatment of skin disorders. Present studies emphasize the types, etiology, symptoms, prevention and herbal therapeutic options for the management of eczema. Atopic eczema a chronic inflammatory skin disorder affecting 2-3% of world's population worldwide and is characterised by the appearance of rashes, itchiness and excessive dryness on the skin Application of synthetic drugs suffers from the worst kind of side effects and long-term adverse reactions affecting the quality of life adversely. As per the literature available, medicinal plants possess compounds with varying chemical configuration including free fatty acids, phenolic compounds, sterols, terpenoids, alkaloids destined to modulate pathological conditions hence used This review summarizes the published literature on four common medicinal plants, namely, Henna, oat (Avena sativa), Rosmarinus officinalis and chamomile (Matricaria chamomilla) used for the treatment of eczema. The mechanism of action, therapeutic indications and side effects of these plants are described. Key words: Medicinal plants, treatment, skin diseases, eczema.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Eczema, Herabal drugs for eczema, Neurodermatatis, AD Pathogenesis.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The emergence of new media technologies has changed the way business interact with their stakeholders maintain their reputation and deliver messages in ever changing field of corporate communication. This research focuses on the impact of new media on corporate communication with reference to the case study of Navratna public sector undertaking (PSUs), which are pivotal players in the Indian economy. Search explains how Navratna PSUs uses digital platforms like social media corporate websites, blogs, and podcasts to meet organizational goals and adjust to the changing communication landscape . With a focus on the use of cutting edge technology in branding strategies com the literature study offers of comprehensive summary of research on the incorporation of new media in corporate communication. Also highlights the significant influence dad the digital media has on consumers. This case study combines qualitative and meditative approaches to assess various data sourcing using a mixed method approach. A careful examination of effectiveness of new media in improving corporate communication within Navratna PSUs is made possible by methodological data gathering method and deliberate sampling such as document analysis and social media analytics. Triangulation provides detailed insights into the integration of new media while ensuring the validity and dependability of the findings. This case studies main goal is to evaluate how new media affect corporate communication in NavratnaPSUs by looking at give potential obstacles, difficulties and best practices. Does research also aims to bridge the gap between the theory and practice by offering practical recommendation for improving communication efficacy in digital age. This research advances corporate communication by examining goal such as crisis communication tactics and stakeholder involvement. This research contribute to advancing corporate communication practices in public sector.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

New media, corporate communication

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper presents the concept and functional physical model of an air purification system for small public spaces or apartments. The purifier is controlled by a microcontroller of the Arduino UNO series. The model is equipped with a set of sensors that are used to determine the air quality. After exceeding the adopted threshold in the software, the system automatically starts the process of air filtering. To monitor and to the development of efficient and effective air quality measuring systems using air purifiers. However, recent technological advancements such as IoT (Internet of Things) with Cloud Computing have allowed us to obtain and monitor real-time data. In this paper, an IoT-enabled industrial air quality monitoring device is proposed. This device is enabled with an MQ-135 gas sensor for precisely monitoring the air quality and detecting the presence of foreign contaminants such as alcohol. The proposed device also uses a Node MCU ESP 8266 Wi-Fi module to efficiently transmit real-time data to a smart device (E.g. Smartphone) using an IoT platform.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Temperature, Humidity, Buzzer module, and ESP8266 Wi-Fi Module, Hardware, Software, IoT, Arduino, Micro Controller, Monitoring, Sensors

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This machine learning project explores a diverse range of applications, including image classification, object detection, flower identification, face detection, pose estimation, face recognition, bird sound identification, audio classification, spam detection, and visitor analysis on Android devices. Leveraging cutting-edge machine learning algorithms and techniques, the project aims to address various challenges and opportunities in these domains. From accurately categorizing images to detecting objects in complex scenes, identifying flower species, recognizing faces, estimating poses, classifying audio signals, detecting spam, and analyzing visitor behavior, the project delves into the intricacies of machine learning applications. By investigating state-of-the-art models and methodologies, the project endeavors to contribute to advancements in artificial intelligence and enhance the capabilities of intelligent systems across multiple domains.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Image Classification ,Object Detection ,Flower Identification ,Face Detection,Pose Detection,Face Recognization ,Bird Sound Identifier,Audio Classification,Spam Detector,VisitorAnalysis,Hide/Obscure Face,Driver Drowsiness Detector ,TensorFlow Lite ,ML-Kit ,Machine Learning.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Plants are being explored as a major source of medicinal compounds. Sesbania grandiflora (L) Poiret is commonly known as "Agasti" belongs to Family Fabaceae, which is native to tropical region and has been used medicinally for centuries. It is widely used in Ayurveda for the treatment of various diseases and also used as Bhavana Dravya for many formulations in Rasa Shastra. It is also used in Unani and Siddha medicine for various ailments. All parts of the plant are used i.e., Root, Stem, Bark, Leaves, Flowers and Fruits are used as Food and Medicine. Since, ancient time people have been using plants in many ways as a source of medicine. In recent years, Ethno-medicinal studies received much attention as this brings to light the numerous little known and unknown medicinal features especially of plant origin. The present review on Sesbania grandiflora (L) Poiret is an attempt made on Pharmacognosy, Powder analysis and Phyto-chemical analysis of Agastya Pushpa

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Agastya Pushpa, Pharmacognosy, Powder analysis, Phyto-chemical study.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Internet marketing means electronic marketing, The main features of Internet marketing include promoting items/goods, services, and brands using digital ways and platforms online to reach and engage with potential customers, driving traffic, leads, and sales. Internet marketing/e-marketing has reformed how businesses reach and engage with their target people, the public. It allows for highly targeted advertising, measurable results, global reach, cost-effectiveness, and enhanced customer interaction, ultimately this leads to heightened brand recognition and awareness, sales, and company expansion. positive impact of Internet marketing is its capability to take rapidly and affordably reach a worldwide audience, allowing businesses to expand their reach, target specific demographics, and increase brand visibility and sales. negative impact of internet marketing is the potential for invasion of privacy through targeted advertising and data tracking, leading to concerns about consumer manipulation and loss of personal information. In this research paper, potential outcomes of internet marketing include increased brand awareness, enhanced customer engagement, higher conversion rates, and improved customer insights through data analytics. However, there are also warnings about the risks of consumer manipulation, privacy breaches, and the need for regulatory oversight to ensure ethical marketing practices.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Internet Marketing, Business Growth, Positive Impact, Negative Impact, Marketing

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Polymer Fiber Reinforced Concrete Pavement (PFRC) utilizes advanced materials to enhance the durability and sustainability of pavements. Imagine roads that seem to withstand the test of time, thanks to a secret ingredient: polymer fibers. These tiny wonders are woven into concrete pavement, making it tougher, more flexible, and longer-lasting. With this innovation, our roads are less prone to cracks, weather damage, and wear, meaning less hassle and expense for repairs. By embracing polymer fibers, we're not just building bet er roads; we're also being kinder to the planet, using resources wisely and reducing our environmental footprint

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

polymer Fiber, Polymer Fiber Reinforcement Concrete Pavement, Fiber-Reinforced Concrete (FRC),Pavement Design, Construction Materials, Durability, Flexural Strength Crack Resistance

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

OBJECTIVE- The purpose of the article is to present a narrative review of the literature related to the applications of artificial intelligence in the field of prosthodontics. MATERIALS AND METHODS- A literature search was performed in the online databases - PubMed, Science Direct, Medline and Google Scholar with the following keywords - artificial intelligence, prosthodontics, dentistry. Artificial intelligence is capturing global interest due to its significant advancements in intelligence innovation. Its applicability spans across various fields, from automation to dentistry. Particularly in Prosthodontics, AI plays a vital role by assisting in prosthesis design and the creation of functional maxillofacial appliances, serving as a boon for dental practitioners. Moreover, it aids in patient documentation, diagnosis, treatment planning, and patient management, enabling dental professionals to enhance efficiency and effectiveness in their work.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

artificial intelligence, prosthodontics, implant, dentures, maxillofacial prosthetics

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In-depth analysis of AI's adoption rates, benefits, drawbacks, and ability to reduce accountant workloads are provided in this research on the technology's effects on the accounting sector. The study clarifies the state of AI integration in accounting processes now by conducting a thorough literature analysis and gathering primary data from accounting practitioners. According to the findings, adoption rates are moderate and are hampered by expenses, knowledge gaps, and worries about job displacement. Artificial Intelligence (AI) has the potential to improve accuracy and efficiency in financial reporting and analysis, yet traditional corporations continue to resist. To maximize processes and efficiency, the report recommends investing in data management, setting up an innovative culture, and encouraging cooperation between AI systems and human accountants.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, Accounting Industry, AI Adoption, Efficiency Improvement, Accuracy Enhancement, Workload Reduction, Challenges, Advantages, Resistance, Data Management.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research report delves into how New Urbanism affects public health, drawing on a variety of scientific sources and real-life cases. It explores New Urbanist principles such as walkability, mixed land use, social interaction and access to amenities and shows their positive impact on physical activity, mental well-being, and community cohesion. Synthesizing research findings and examples, this report offers a comprehensive understanding of how New Urbanism supports healthier and more vibrant communities. However, it also addresses issues such as affordability, gentrification, and equitable access to resources, and highlights the need for inclusive urban planning practices. Overall, the report sheds light on the complex relationship between new urbanism and public health and highlights the potential benefits and considerations associated with this approach to urban design.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

New urbanism, public health, Walkability, Gentrification, and affordability.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Now day's cosmetics are becoming more high demand in daily life and it was used frequently by many of people per year. In mammalian system, the hair Follicle is known to the most Significant organ that determines appearance, gender distinctions, to give temperature protection. Cosmetic thus play vital role in human life. The main objective is to develop a herbal hair serum for general purpose using various herbs and to identify the best for mutation of cosmetic serum have been developed. They were evaluated for viscosity, ph, homogeneity test, spreadability test, physical appearance. Current research has revealed that herbal formulation is effective in enhancing hair.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hair Growth Cycle, BENEFITS, composition, Features, Drugs profile, Evolution Parameter

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper examines the judicial perspective on Article 370 of the Indian Constitution, focusing on its historical context, legal implications, and recent developments. Article 370 granted special status to the state of Jammu and Kashmir (J&K), allowing it temporary autonomy over internal affairs. However, over time, Article 370 became a contentious issue, with debates surrounding its relevance, legality, and impact on the integration of J&K with the Indian Union. The paper analyzes key judicial decisions, including the Supreme Court's ruling on the abrogation of Article 370 and the reorganization of J&K into Union Territories. It explores the constitutional principles, precedents, and legal arguments that have shaped the judiciary's approach to Article 370, highlighting the balance between upholding constitutional values and addressing complex political and historical realities. Through a comprehensive examination of judicial opinions and legal frameworks, this paper provides insights into the evolving jurisprudence surrounding Article 370 and its significance in Indian constitutional law.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

"Article 370", "Jammu and Kashmir", "Abrogation", "370"

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The scope of this investigation is limited to digital consumer trust, with a focus on online purchases and sensitive data storage (e.g. patient records for an online health service). It does not consider how consumer trust may affect digital markets in the developing world as this is quite a different issue. The investigation is mainly qualitative in nature, as it seeks to understand the consumer/corporate mindset and to also understand what measures are currently being taken to mitigate the effects of security breaches. This is a complex issue and the use of primary research would be required to give a full understanding. However, this is outside the scope of this study. Outcome measures from this study would be to understand the priorities of companies and to also compare security methods with perceived consumer trust in various industries. This could help to identify areas where improvements in security can lead to increased consumer trust and, in turn, increased use of digital services. This paper sets out to investigate the ways in which cyber security can affect digital consumer trust both positively and negatively. The findings in this paper will help to give an understanding of how far-reaching the effects of security breaches and cyber-attacks can be for companies looking to establish a digital business. This is an area which affects all businesses from small to large, new to established, as in today's modern age it is both very difficult and expensive for a company to entirely avoid using internet- based technology frequently in the form of cloud systems. The purpose of this paper is to discover whether cyber security is having an inhibitive effect on companies looking to enter the digital market. It has been hypothesized that any negative effects on consumer trust as a result of security issues will lead to companies either staying with current non-digital offerings or withdrawing altogether from the market. This is an important topic and one which until now has not been widely researched. The issue of digital marketing is huge and the trend is for all companies in the future to have some form of digital offering. If there is a factor which is an inhibitor to this process, it needs to be known and understood as to its effects.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cybersecurity , Malware, Data , Cyberattack , Phishing

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Contemporary urban landscapes present a dynamic juxtaposition of tradition and innovation in architectural design. This paper aims to explore the evolving relationship between traditional architectural elements and innovative adaptations within the context of modern urban environments. Through an interdisciplinary approach, drawing on architectural theory, urban planning, and cultural studies, this research investigates how architects navigate the tension between preserving cultural heritage and embracing technological advancements. Case studies from diverse global cities illustrate the strategies employed to integrate tradition and innovation in architectural practice, shedding light on the complexities and opportunities within contemporary urban design.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

tradition, innovation, architectural adaptations, urban landscapes, cultural heritage, contemporary cities, and interdisciplinary approach

  License

Creative Commons Attribution 4.0 and The Open Definition