Volume 12 | Issue 5

 Abstract

Market segmentation is essential for comprehending the varied requirements, tastes, and actions of visitors in the Indian tourism sector. This research empirically investigates the role of market segmentation in the decision-making process of visitors, specifically analysing demographic, psychographic, behavioural, and geographic factors. The report utilizes survey data to conduct a thorough analysis and defines specific market groups within the Indian tourism sector. These segments include leisure tourists, business travellers, adventure enthusiasts, cultural explorers, and wellness seekers. The study also examines the many factors that impact the decision-making process of visitors, including their personal preferences, perceived value, social influences, and marketing strategies. The results emphasize the significance of customized marketing tactics, product advancement, destination administration, and cooperation among industry participants to successfully allure and serve various market groups. The study's insights contribute to the advancement of knowledge in the field of tourism studies by giving a detailed understanding of market dynamics and delivering practical implications for industry practice and policy development.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Market Segmentation, Tourist Behaviour, Decision Making, Indian Tourism Industry, Demographic Segmentation, Psychographic Segmentation, Behavioural Segmentation, Geographic Segmentation, Marketing Strategies, Destination Management.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Our team has developed a drone-based surveillance system for vessels plying in port areas. The surveillance system will have a 24x7 bird's eye view for absolute situational awareness, vessel tracking & traffic monitoring, encroachment monitoring, maritime recon & surveillance, data collection, disaster management, and similar applications. Most ports have sprawling water and land areas where licenses are issued by the port authorities to marine vessels for plying within port limits. A cost-effective solution is required to track and report harbour crafts such as boats, barges and dinghies that ply in the port water limits and monitor encroachments in port limits. To achieve this, our solution involves two drones, 'Garuda' and 'Shikara', each defining a different tier, that work hand in hand to give us the optimum solution for the problem of monitoring such a large area round the clock with complete situational awareness. Each tier has dedicated functions like surveillance and first response. This paper describes the entire process of recognizing pain points, ideation for solution, designing the system and each subsystem, realizing the product, and testing along with results and analyses in utmost detail. Serving as a guide and documentation for future solutions, this paper aims to describe our developed system in a manner such that it will aid in the development of better solutions for this critical application.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

aircraft, ardupilot, autonomous, autopilot, drone, maritime, pixhawk, port, reconnaissance, security, surveillance, UAS, UAV, VTOL

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A Study of Awareness Towards Social Problems of Intermediate and Graduate Level Female Students

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

unemployment, safety of women, corruption, poverty, and population explosion

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The main purpose of this article is to learn about CNC Computer Numerical Control machines for mass production. This article also mentions programme functions, safety and part programming which help by reducing the production time and increasing the productivity and efficiency. Movement of the machine is done by giving commands. All the operations are carried out by codes (G-code & M-code) like speed, feed, depth of cut, etc. For every operation separate code is available. The warning system is available to save guard the various operations and components.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

CNC Machine, Programming, Code Commands, Study of CNC, Different Operations.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As rich as its natural riches is, Manipur's art and craft. Each ethnic group in this state of Northeast India has a unique culture and tradition that is reflected in both its art and crafts. In fact, Manipur's handloom and handicraft products are so expertly made that they are now well-known over the world for their styles, vibrancy, and utility. Additionally, the state is among India's top producers of bamboo crafts. Among the many crafts produced in this state are Paper Mache, decorative ivory, textile weaving, stone carving, block printing, hand embroidery, collectible dance dolls, bamboo, and cane work. Manipur's potters are talented in both black and clay pottery creation, therefore it's worth visiting to observe them in action. The tribes of Andro, Thongjao, and Nungbi, on the other hand, have perfected the art of pottery over the years, and that too without the aid of a potter's wheel. One of the best goods to buy in Manipur is wood carving. To create items like a wooden tray, spoon, drum, etc., the artisans rely on local wood. People are looking for solutions to better incorporate sustainability into their businesses and goods because it is vital. The environmental impact of the fashion industry has come under scrutiny, and numerous businesses and brands have been asked to work together and independently to become more sustainable.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Manipur, Northeast India, Art and Craft, Handloom, Decorative Ivory, Sustainability, Environmental Impact, Thongjao Tribe, Nungbi Tribe, Fashion industry.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As increase in global warming the amount of manufacturing electric vehicles has been increased as well the issue of re-charging electrical vehicles has been came in front. once charging the EVs it takes the passenger to the certain range which is very less and the charging time is very high but for this problem there are already fast chargers are available. but the first problem is how to increase range of vehicle.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Battery, Drives, e-vehicles, Motors, Turbines.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Psoriasis is a common, chronic systemic inflammatory skin disease which affects 125 million people worldwide. It also includes psoriatic arthritis, cardiometabolic syndrome, and depression, leading to a significant reduction in patients quality of life. By taking different literature surveys it is observed that current treatments only reduce symptoms, not cure. Common & conventional treatment is not useful in psoriasis. The demand for herbal formulations has increased nowadays worldwide. Number of skin and hair disorders due to the modern world's changing food habits and increased stress levels. The antioxidant ,antifungal, anti inflammatory properties of herbal drugs as well as conditioning properties of the plant extracts, make them effective. Present review article will help to study on the various plant extracts such as Capsicum, Azadirachta indica, Nigella sativa, Zingiber officinale,Angelica sinensis,Turmeric,PongamiaPinnata (Karanj), Milk Thistle,Green tea,Matricaria recutita(Chamomile),Angelica sinensis,,Marigold(Genda),Alpinia galangal. As the poor environmental conditions can cause cosmetic issues. Since these factors are unavoidable, therefore there is a need for a treatment that could counter all the problems in a much safer way.Despite advances in drug application, natural herbal alternative therapy has become a key factor for skin disease therapy due to the increasing demand for herbs, associated low costs, and the continuing adverse effects of synthetic medicines.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Psoriasis, antioxidants , Herbal Drugs , skin disorder, topical treatment, phytochemicals.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The landscape of business is witnessing a paradigm shift with the emergence of electronic commerce (e-commerce). This paper explores the transformative potential of e-commerce, particularly in the context of cultural heritage products. As global interest in cultural diversity grows, there is an increasing demand for unique and authentic items. However, existing e-commerce platforms often fail to adequately cater to this demand, lacking in product diversity, global reach, and ethical considerations. This research paper presents a visionary venture aimed at addressing this gap by creating a distinctive e-commerce platform tailored specifically for cultural heritage products. The project focuses on offering a wide range of items including Pashmina Shawls, Jaipuri Blankets, Traditional Shoes, Banarasi Sarees, and various traditional clothing items. A central issue addressed by this project is the absence of a centralized and accessible platform for cultural heritage products. Moreover, it emphasizes sustainability and ethical practices, aligning with evolving consumer preferences for eco-conscious and ethically sourced items. Through optimization for international customers, multilingual support, and international shipping, the platform seeks to reach a global audience and promote cross-cultural appreciation. Innovative features such as virtual try-on and augmented reality are incorporated to enhance the online shopping experience, allowing customers to better visualize and connect with these traditional treasures. Collaborations with artisans and local communities ensure a consistent supply of authentic items while supporting traditional craftsmanship and local economies. This paper combines comprehensive e-commerce services with a commitment to cultural preservation, aiming to meet the needs of a diverse and discerning customer base while fostering a deeper appreciation for cultural heritage products. Through empirical research and analysis, it sheds light on the potential of e-commerce to revolutionize the way cultural heritage products are bought and sold in the digital age.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Online Retail, E-commerce, E-commerce trends, consumer behavior, Rural e-commerce, technology adoption, mobile commerce, Increasing Internet Users

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The world of cinema, now synonymous with entertainment, once stood as an enigmatic spectacle in its early days. As the silver screen unfolded its mysteries, it was the villains of both silent and talking eras who emerged as the icons of popularity. However, amidst this narrative, the quest for female actresses during these pivotal periods of cinematic evolution remains a fascinating subject of exploration. This study employs a methodological approach rooted in content analysis to delve into the roles and contributions of actresses from both the silent and talkie eras. Through meticulous examination, the study seeks to unravel the narratives surrounding these pioneering women, shedding light on their journeys and impact within the realm of Indian cinema. The findings gleaned from this research endeavor offer compelling insights into the early days of cinema. Notably, it unveils intriguing revelations, such as the diverse origins of the first female actresses to grace the silver screen, many of whom hailed from non-Indian backgrounds. Such discoveries add layers of complexity to our understanding of the historical landscape of Indian cinema, underscoring the intricate interplay of cultures and influences that shaped its formative years.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Female actress, silent era, talkie era, cinema, entertainment, popular, origin, female filmmakers, women cinema, feminist cinema.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

India's commitment to sustainable development has piqued the interest of various sectors, including public, commercial, and governmental bodies at both central and state levels. This approach encompasses a spectrum of initiatives spanning social welfare, clean technology (such as clean energy, water conservation, and sustainable agriculture), and human resource development. One of the states where this paradigm is being explored is Manipur, nestled in the northeastern part of the country, celebrated for its rich cultural heritage and diverse ecosystems. This abstract delves into the potential of sustainable tourism as a catalyst for rural development in Manipur. The state's untapped natural beauty, vibrant cultural tapestry, and unique historical legacy position it prominently in the realm of sustainable tourism, presenting opportunities for environmental preservation and socioeconomic upliftment. Embracing the ethos of sustainability, community engagement, and environmental stewardship, this approach seeks to leverage tourism as a conduit for inclusive growth and conservation efforts. The promotion of sustainable tourism in Manipur hinges on several critical factors, including advocacy for eco-friendly practices, preservation of indigenous customs, empowerment of local communities, and enhancement of visitor experiences. By integrating these elements into the tourism framework, Manipur can foster equitable development while safeguarding its natural and cultural treasures.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sustainable Development, India, Manipur, Rural Development, Sustainable Tourism, Environmental Conservation, Socioeconomic Empowerment, Cultural Heritage, Indigenous Traditions, Community Involvement, Equitable Development, Environmental Stewardship

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper explores the intersection of Traditional Finance and Behavioral Finance to understand the dynamics of financial decision-making. Traditional finance has long been grounded in the assumption of rationality among investors and market efficiency, guiding principles such as the Efficient Market Hypothesis (EMH) and the Capital Asset Pricing Model (CAPM). However, empirical evidence often shows deviations from these rational behaviors, suggesting that psychological biases significantly influence investor decisions. Behavioral finance addresses these anomalies by incorporating psychological insights into financial models, examining how factors such as emotions, cognitive biases, and social pressures distort economic decisions. This study employs a quantitative methodology, gathering data through a structured questionnaire administered to 194 investors across various regions of Bangalore, India. The research analyzes the correlation between traditional and behavioral finance variables to evaluate their impact on investment practices. The findings highlight a clear preference among investors for integrating rigorous data-driven analysis with an understanding of behavioral influences, suggesting a trend toward more comprehensive investment strategies that balance empirical rigor with psychological insights. The paper concludes that while traditional finance provides a robust framework for analyzing financial markets, it is complementarily enhanced by behavioral insights that reveal the underlying human elements driving market dynamics. Therefore, a synthesis of both traditional and behavioral finance approaches is crucial for a deeper understanding of financial markets and for devising more effective investment strategies and policies. This study underscores the necessity of embracing both rational analysis and behavioral insights to navigate the complexities of modern financial environments effectively.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Traditional Finance, Behavioral Finance, Financial Decision-Making, Investor Behavior

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

PASS is a complex and multifaceted psychological phenomenon that affects a significant proportion of women following termination of pregnancy. This review aims to provide an overview of the current understanding of post-abortion depression, including its prevalence, risk factors, symptoms, and potential consequences for women's mental health and well-being.Drawing upon a synthesis of empirical research and theoretical frameworks, this paper explores various factors that may contribute to the development of post-abortion depression, such as pre-existing mental health conditions, socio-cultural influences, and individual experiences surrounding the abortion decision. Additionally, the review examines the impact of post-abortion depression on women's emotional health, interpersonal relationships, and overall quality of life. Furthermore, potential avenues for prevention, intervention, and support are discussed, highlighting the importance of comprehensive and sensitive care for women navigating the emotional aftermath of abortion. By enhancing our understanding of post-abortion depression, healthcare professionals and policymakers can better address the unique mental health needs of women who have undergone abortion procedures, ultimately promoting holistic well-being and recovery.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

PASS , PTSD , APA, MTP,pregnancy loss,depression,healthcare professionals

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research explores the integration of Artificial Intelligence (AI) technology into music education, offering a comprehensive analysis of its potential benefits and influence on music education. Through a thorough inspection of current research and practical applications, the study propose for music theory education leveraging AI technology and assesses its efficacy. The results suggest that incorporating AI in music theory education leads to notable enhancements in academic performance and fosters a heightened enthusiasm for music among students.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, music theory education, AI-based instructional software

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The migration of individuals to distant destinations beyond their customary environments, driven by a desire for exploration or leisure in remote, exotic, and sometimes perilous settings, is commonly referred to as adventure tourism. Within the realm of travel, adventure tourism constitutes a specialized category wherein travelers partake in exhilarating activities such as skydiving, mountaineering, and scuba diving. It is evident that adventure tourism holds a particular appeal for younger demographics. The allure of venturing beyond one's comfort zone imbues this form of travel with a heightened sense of excitement. Such excitement may stem from encountering cultural disparities or engaging in activities that entail varying degrees of risk--whether real or perceived--and physical challenges. Consequently, adventure travel emerges as a form of leisure activity that unfolds in unconventional, remote, or wilderness locales. For participants, adventure tourism embodies a promise of rigorous activity, predominantly transpiring in outdoor settings. They anticipate encounters with adversity and the spectrum of emotions ranging from exhilaration to serenity. These travelers derive particular satisfaction from confronting personal hurdles and embarking on explorations of pristine, far-flung corners of the globe.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: Adventure Tourism, Exploration, Leisure, Remote Destinations, Exotic Locales, Extreme Sports, Skydiving, Mountaineering, Scuba Diving, Cultural Disparities, Risk, Physical Challenges, Leisure Activity, Unconventional Travel, Wilderness Locations, Outdoor Settings, Personal Growth, Pristine Environments.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Adverse childhood experiences (ACEs) and childhood trauma have profound impacts on the mental, emotional, and physical well-being of young adults. This abstract examines the prevalence, consequences, and interventions related to ACEs and childhood trauma among young adults. Research suggests that individuals who experience ACEs are at higher risk for a range of negative outcomes, including mental health disorders, substance abuse, and chronic health conditions. Moreover, childhood trauma can disrupt neurodevelopment and affect interpersonal relationships, leading to long-term repercussions in adulthood. However, interventions such as trauma-informed therapy, social support networks, and resilience-building programs have shown promise in mitigating the effects of ACEs and childhood trauma. Further research and investment in preventive measures are crucial to addressing this public health issue and promoting the well-being of young adults.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Adverse childhood experiences, Childhood trauma, mental health disorders, young adults, toxic household environment, PTSD from childhood experiences, negative affects of adverse childhood experiences on young adults

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

La Perspective Féminine de la Négritude

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Negritude, Francophone Literature, Black Feminism,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The impact of user-generated content (UGC) on fashion branding has significantly increased in the current digital era. The primary objective of this research endeavor is to examine the impacts that user-generated content (UGC) has on fashion brands, Pantaloons, Zudio, and H&M in particular. The objectives of this study encompass the following: examination of the diverse manners in which user-generated content (UGC) molds the image and identity of fashion brands; evaluation of the dynamic impact that UGC exerts on consumer engagement and purchase intent; investigation of the technological factors that impact UGC generation; scrutiny of the precise UGC strategies employed by these renowned brands; and assessment of the efficacy of UGC in augmenting online traffic and reach. To achieve these objectives, a mixed-methods approach is implemented, incorporating qualitative and quantitative research methodologies. The qualitative aspect involves conducting an extensive review of the literature and deriving conclusions from scholarly journals and theoretical frameworks. In addition, the quantitative component entails the implementation of surveys to gather empirical data on consumer behaviors, preferences, and attitudes toward user-generated content (UGC) in the fashion industry. This research aims to offer significant perspectives on the complex correlation between fashion brands and user-generated content (UGC) on the internet. The objective of this research is to elucidate the mechanisms and tactics through which user-generated content (UGC) impacts the success and competitiveness of fashion brands in the digital age.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

User-Generated Content (UGC), Fashion Branding, Consumer Engagement Purchase Intent ,Online Traffic, Technological Factors, UGC Strategies, Mixed-Methods Approach, Digital Age ,Competitive Advantage

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Women all over the world are subjected to many kinds of abuses and tortures and there are several international documents guaranteeing them basic rights of equality, dignity etc. Though almost all the nations of the world have drafted various state legislations in consonance with these international documents for ensuring the rights of women, the fact is that violences in various forms against women is not getting reduced. Domestic violence means the violence that is happening inside the home, or in a marital relation or cohabitation and this offence has become a global phenomenon. In this paper, the author has analysed the Protection of Women from Domestic Violence Act 2005 in India which deals with various types of abuses, the relief available to the aggrieved, the procedure for availing the relief etc. It is sure that the Act is an effective safeguard for the women. But at the same time, there are many cases of misuse of the Act. The paper is prepared by referring the Act, related articles and cases. The author attempts to point out the lacunae of the legislation and provides some suggestions for the proper implementation of the Act.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Domestic Violence, Abuse, Equality, Article 21, Judicial approach

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the present research paper the work done on pharmaceutical study of Amavatari Rasa conducted in Department of Rasashastra and Bhaishajya Kalpana under the postgraduate research program is being presented.There are two references available for Amavatari Rasa.In the present study reference from Rasendra Chintamani was taken. It contains Erandamoola, Triphala, Shuddha Chitraka, Shuddha Vatsanabha and bhavana is done with Gomutra. Vatsanabha is considered as Maha visha.Apoisonous drug can become an excellent medicine if it is used after proper shodhana. Vatsanabha can act as nectar if it is administered properly. The pharmaceutical process of Amavatari Rasa was performed by following the scientific processes like shodhana of Vatsanabha, Chitrakamoola, Churna nirmana, Bhavana.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Amavatari Rasa, Rasendra Chintamani, Vatsanabha, Gomutra, Bhavana.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A New IoT -Based Multifunctional Smart Energy Meter Is Presented In This Paper Or Automated Metering And Billing System. Arduino With Gsm Short Message Service (Sms) Connection Provides a Meter Reading System With Predefined Automatic Functions Followed By Esp- 8266 Wifi Module To Monitor Energy Parameters. Additionally, this device assists in the detection of power theft. This Smart Meter is a Major Step Towards Digital India Since It Enables Wireless Communication And IoT-Based Home Automation. Every enterprise's management system always needs automation, portability, and remote control.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Smart Energy Meter, Automatic Bill Generation Using IoT, Blynk Application

  License

Creative Commons Attribution 4.0 and The Open Definition