Volume 12 | Issue 5

 Abstract

In the dynamic landscape of small business marketing, crafting an effective strategy can be daunting. With a plethora of options and conflicting advice, small business owners often find themselves at a crossroads: stick to the familiar or venture into uncharted territory? This paper seeks to demystify the process by presenting a comprehensive guide to creating and implementing successful marketing strategies tailored to small businesses.

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Shaping a Winning Marketing Blueprint for Small Businesses

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In the realm of financial management and budgeting, millennials are encountering challenges due to their lifestyle choices and a lack of financial knowledge. This study investigates the impact of social media platforms on the financial literacy of college students. The research objectives are to: (1) identify the types of social media platforms used by college students; (2) analyze how these platforms influence their financial knowledge in areas such as budgeting, debt management, personal spending, saving, and investing; and (3) offer recommendations for the effective use of social media among college students. Data for this study was gathered through surveys conducted via Google Forms. The researchers aim to provide valuable insights for readers and other researchers to better understand the various social media platforms, the amount of time users spend on them, and how these platforms can affect their financial decisions. The computed total mean of 3.30 is described as neutral which means that the respondents neither agree nor disagree on all the variables that implies the minimal impact of social media on financial literacy.

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 Keywords

Social Media, Financial Literacy, Budgeting, Debt Management, Savings and Investment decisions.

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Brahmi oil, derived from the Bacopa monnieri plant, is a traditional Ayurvedic remedy known for its numerous therapeutic properties. Rich in beneficial compounds such as Saponin, alkaloids, and flavonoids, Brahmi oil is renowned for its ability to promote hair growth, strengthen hair follicles, and improve scalp health. It has been used for centuries to alleviate scalp conditions like dandruff, itching, and inflammation. Additionally, Brahmi oil is valued for its calming and rejuvenating effects on the nervous system, making it a popular choice for promoting relaxation and mental clarity. With its wide range of benefits, Brahmi oil continues to be a staple in holistic hair care and wellness practices." Brahmi is Herbs and herbal medications have been shown in studies to promote hair growth. Both men and women are highly worried about hair loss problems, which include issues like thinning, dandruff, and hair falling out. Unlike synthetic drugs that can cause side effects such as burning, itching, and localized irritation, herbal hair oils have garnered interest as a natural alternative. They could result in systemic adverse effects such headaches and dizziness as well as dermatological reactions. Brahmi oil is Herbal formulations are known for their use since ancient times with minimal side effects and enhanced activity due to their origin. These oils are utilized to address hair issues such as thinning and dry or flaky scalp. Beyond their moisturizing properties, they are also employed to stimulate hair growth, enhance scalp blood circulation, prevent dandruff, and add volume to the hair shaft. The objective of the current study is to develop an herbal hair oil using the leaves of Azadirachta indica, leaves and flowers of Hibiscus rosa-sinensis, leaves of Murraya koenigii, leaves of Bacopa monnieri, fruits of Phyllanthus Emblica, and roots of Withania Somnifera in coconut oil.

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 Keywords

Herbal Preparations, Herbal Oil, Brahmi, Methi.

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Career decision-making process means assessing one's skills, interests, values, and goals to choose a career path. It often includes researching industries, gaining relevant experience, and weighing potential opportunities for growth and fulfillment. It's a process of self-discovery and exploration to find a career that aligns with who you are and what you want to achieve. Career decision-making is crucial for higher secondary school students because it sets the foundation for their future academic and professional paths. The career decision making process Scale was constructed for higher secondary school students. This scale contains 40 items .The simple random technique was used as sample method. The sample consists of 300 Higher Secondary School Students randomly selected from Kallakurichi District. The Cronbach's Alpha technique was used to regulate the tool and finally, out of 40 statements, 37 statements were retained in the final study.

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Career decision making process, Higher secondary school students , Statements , Cronbach's Alpha

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In a world that celebrated the brash and bold, the quiet revolution of introverted entrepreneurs rose. This paper peels back the curtain on how introverts, often misunderstood as unsuited for leadership, turned their inward focus into powerful entrepreneurial fuel. It defines the introverted leader, not as a shy wallflower, but as a strategist with untapped potential. But challenges abounded. The paper tackled these head-on, from navigating social norms to overcoming self-doubt, and unveiled the "4 Ps Process": a framework empowering introverts through planning, preparation, personalization, and prioritization. This became their secret weapon, transforming introspection into strategic action. The paper navigated the nuanced landscape of introverted leadership, offering practical strategies for conquering areas like public speaking, team management, and navigating office politics. The "4 Ps" became a guiding light, illuminating a path to thrive in environments often built for extroverts. The results were undeniable. The paper showcased the wins: stronger relationships, impactful decision-making, and a distinct model of leadership built on genuine connection and strategic brilliance. The call to action extended beyond individual success, urging organizations to embrace diverse leadership styles and unlock the previously untapped potential of introverted talent. This paper is not just a guide but a manifesto. It rewrites the narrative of success, celebrating the quiet strength of introverts and their unique power to lead. It's time to step away from the spotlight and redefine leadership, not by volume, but by the strategic minds, genuine connections, and the quiet revolutions introverts ignited in the world of business.

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Entrepreneurs, Introverts, Wallflower, Social Norms, Introspection, Guiding Light, Extroverts, Manifesto, Quiet Revolutions.

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The theoretical of patriotism in India would envelop its verifiable development, different philosophical strands, and effect on the nation's political, social, and social scene. It would investigate key figures like Mahatma Gandhi and Jawaharlal Nehru, developments like the Indian Public Congress, and the battle for freedom contrary to English pioneer rule. Furthermore, it would dive into contemporary discussions on the job of patriotism in forming India's character and future direction.

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1. Independence movement 2. Indian National Congress 3. Mahatma Gandhi 4. Jawaharlal Nehru 5. Partition 6. Freedom struggle 7. Colonial rule 8. Swaraj 9. Non-violent resistance 10. Unity in diversity 11. National symbols 12. National identity 13. Decolonization 14. Post-colonialism 15. National integration

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This research looks on the connection between emotional intelligence and (EI) and the well-being of corporate employees in both personal and professional domains. Through correlation and regression analyses, the study examines the extent to which EI influences employees' well-being and explores the theoretical and practical implications of the findings. The research draws on existing literature to support the hypothesis that EI significantly affects employee well-being, highlighting its importance for individual flourishing and organizational success. Real-life case studies from Google, UPS, Johnson & Johnson, General Electric, and Toyota provide practical examples of how organizations can leverage EI training and interventions to enhance employee well-being and performance. Despite limitations such as sample size constraints and potential biases, the study contributes valuable insights for academia, organizational management, and HR practices. By recognizing the significance of EI in promoting well-being, organizations can create more positive work environments where employees thrive, ultimately fostering a more empathetic, resilient, and successful workforce and society as a whole.

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Emotional intelligence, Well-being , correlation

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Infertility is defined as "the inability to conceive after multiple sustained attempts of unprotected intercourse for at least 2 years. Polycystic ovarian syndrome (PCOS) which affects 8-10% of reproductive-aged females is the most common endocrine cause of infertility.(1) A case report of successful management of infertility with PCOS , Hypoplastic Uterus, Cystitis , Vaginismus, Hypothyroidism with homeopathic treatment. A 26 years Old female presented to OPD of Hamsa Homoeopathy medical hospital with the Complaints of irregular menses, diagnosed (PCOD), burning micturition, vaginismus , Hypoplastic Uterus, diagnosed Hypothyroidism.After individualisation of patient,this case managed by calc phos, followed by pulsatilla, Graphitis for a period of 5 months. Regularization of menstrual cycle , significant improvement in burning micturition, vaginismus and tested UPT Positive and Normalisation of ultrasound pattern of ovaries and uterus followed with conception by the Homoeopathic medicine were observed

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PCOD, VAGINISMUS CYSTITIS, HYPOPLASTIC UTERUS, HYPOTHYROIDISM

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Plants with medicinal properties are being used as traditional medicine from times immemorial. The extract obtained from the leaves, stem and roots of various medicinal plants have been employed as a natural remedy in curing various ailments and diseases. The aim of the present study is to formulate herbal soap containing flaxseed, tomato juice and further subjected to physicochemical characterizations such as color, odor, texture, foam height, foam retention, irritation, saponification value and pH. The main ingredient, flaxseed commonly known as green gram, has therapeutic qualities. Moong dal, is excellent for oily and acne-prone skin for beatification purpose. Green gram eliminates dangerous bacteria, removes dirt and excess oil, leaving the skin clear, supple and free of wrinkles. The antibacterial activity of the formulated soap was checked in agar diffusion method and it shows moderate active against the S. aureus and E.coli. The results show that the soap possesses moderate antimicrobial activity. The objective of this study is to formulate poly herbal soap for the beautification purpose. Hence, this study is concluded as the formulated poly herbal soap can be used as for the cleansing and beautification purpose.

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" FORMULATION AND EVALUATION OF FLAX SOAP "

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This project examines the design and analysis of two types of retaining walls: the Counter-fort Retaining Wall and an innovative variation with Relief Shelves. Retaining walls are essential for slope stabilization and preventing soil erosion. The study investigates the structural efficiency and stability of these designs under different loading conditions. The Counter-fort Retaining Wall is analyzed using standard engineering principles, while Relief Shelves are introduced to enhance stability and aesthetics by reducing lateral earth pressure. Analytical methods and computer simulations are used to assess performance under two conditions as Retaining wall with and without Relief Shelve. The results aim to provide insights into the advantages and limitations of each design, offering practical recommendations for optimal design parameters in geotechnical engineering and retaining wall construction. This research contributes to the field by informing better decision-making and promoting sustainable infrastructure development.

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Retaining walls, Counter-fort Retaining Wall, Relief Shelves, Slope stabilization, Soil erosion prevention, Lateral pressure resistance, Soil properties, Structural efficiency, Stability analysis

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Abstract--MASTISHK, the Engineering student mental health tracker, offers a pioneering solution to address the escalating mental health challenges encountered by engineering students This mobile application blends mood tracking, sentiment analysis, wearable device integration, machine learning, and personalised stress relief measures. The project's uniqueness lies in its comprehensive approach, amalgamating user data and feedback to enhance emotional well-being. It strives to empower engineering students by providing a user-friendly platform for real-time emotional assessment and tailored support, ultimately promoting a healthier academic journey. In the demanding world of engineering education, students often grapple with intense academic pressures, leading to stress, anxiety, and, in some cases, depression. Recognising the magnitude of this issue, the MASTISHK project was conceived, aimed at offering comprehensive mental health support to engineering students. Through a multidimensional approach, this review paper delves into the literature survey and implementation of the MASTISHK project, which incorporates mood tracking, sentiment analysis, wearable technology integration, and machine learning . The implementation of research for the MASTISHK project began with an extensive literature survey. This survey sought to gain a deeper understanding of the mental health challenges faced by engineering students and the potential ways technology could mitigate these challenges. Crucially, this research phase allowed the project to be grounded in evidence and guided by the lessons from prior studies.

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Keywords--NLP, Text analysis, PHQ-9, Machine Learning, Sentiment analysis.

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The study delves into the intricacies of the relationship between regular physical exercise, self- esteem and stress levels. The research objectives was to determine the association between regular physical exercise, stress levels and self- esteem and the sample that was taken was of 105 consisting of all the individuals between the ages of 18- 24 who exercised atleast three or more times in a week. The results of the study revealed, on the basis of the correlational analysis it was revealed that between the variables of physical exercise and stress levels it had r= -0.137 and this basically indicates that as a negative correlation , it basically shows that as exercise increases, stress lowers down but since it does not offer any significant relationship which implies it is statistically insignificant and it also implies that there may be a relationship but since the sample size was small , it didn't get detected. The relationship between regular physical exercise and self- esteem reveals an insignificant relationship which is a positive relationship and r = 0.098 which implies as exercise increases so does the self - esteem levels but since this is an insignificant relationship and does not show a very strong relationship and we reject the alternative hypothesis proposed earlier. On the other hand, it was found that stress and self-esteem were negatively correlated with r being -0.498 indicating a significant relationship which shows that if high stress was associated with low self-esteem. Some of the limitations of this study included not including a sufficient amount of HEPA Active people who did vigorous exercise for 1500 MET per week. The second limitation of the study was not taking other factors such as individual differences in coping strategies, social support networks etcetera.

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Regular physical exercise, Self- esteem, Stress levels , Correlation

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Female reproductive health is crucial for both individual well-being and the health of society as a whole. Reproductive health encompasses not only the reproductive organs but also includes general physical, mental, and emotional well-being. Good reproductive health contributes to a woman's overall health and quality of life. prioritizing female reproductive health is not only a matter of individual well-being but also a critical component of public health, gender equality, and sustainable development efforts. hypomenorrhea, which refers to infrequent or very light menstrual periods, can affect women of various ages for various reasons including hormonal imbalances, stress, excessive exercise, or certain medical conditions. In Ayurveda, "Artavakshaya" refers to a menstrual disorder characterized by scanty or absent menstruation. It is considered one of the Ashtavaikriti, meaning eight disorders related to menstruation, according to Ayurvedic texts. According to Ayurvedic principles, Nasya therapy aims to balance the doshas, particularly Vata and Pitta, which are often implicated in menstrual irregularities such as Artavakshaya. By administering specific medicated oils or herbal preparations through the nasal passage, Nasya therapy is believed to influence the prana (life force) and subtle energies of the body, thereby harmonizing the doshas and promoting overall well-being, including menstrual health

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Artavakshaya,Nasya,Shatavri Ghruta

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Introduction: An abnormal movement of the scapula during shoulder movement is termed as scapular dyskinesia and is a forgotten cause of pain and dysfunction. Moreover, structural damage to the cervical spine will also cause neck impairment which leads to neck discomfort. Academicians have to take classes which put them into altered posture during their working hours thus leading to neck pain and disability in and around trapezius. Purpose of study: The aim of the study to find out correlation of scapular dyskinesia, neck pain and neck disability in academicians with trapezitis. Need of the study: Academicians have to performed tasks and work during lectures they will be in altered postures, this study will provide overview of risk of major problem in academicians having trapezitis. This study will help in understanding the impact of scapular dyskinesia with neck pain on neck disability in academicians having trapezitis. So, the need of this study mainly highlights the correlation between scapular dyskinesia with neck pain and neck disability in academicians having trapezitis. Methodology: After taking written consent from the academicians, they were explained the procedure. Scapular dyskinesia, pain and neck function - disability were assessed using lateral scapular slide test (LSST), visual analog scale (VAS), and neck disability index (NDI) respectively. Data analysis for correlation was done through spss. Result: Total 11 Male and 39 Female were included. Data was not normally distributed, so the spearman rank correlation test was used. Significance level was kept at p<0.05. LSST1 has low significance and positive correlation with VAS (r = 0.287, p= 0.043) but not with NDI(r = 0.197, p = 0.170). LLST2 has low significance positive correlation with VAS (r = 0.281, p = 0.048) as well as not NDI (r = 0.217, p = 0.129). However, LLST3 is neither statistically significance with VAS (r = 0.239, p = 0.095) nor NDI (r = 0.203, p = 0.157). Keywords: Lateral scapular slide test, Visual analog scale, Neck disability index

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Lateral scapular slide test, Visual analog scale, Neck disability index

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Silver nanoparticles (AgNPs) are getting to be progressively imperative for different vital applications, counting antimicrobial, anticancer, catalytic, and anti-inflammatory. For the most part, nanoparticles are arranged by a assortment of chemical methods which are not naturally inviting. AgNPs biosynthesized from plant extricates have pulled in impressive attention since of their eco-friendliness. The venture includes the amalgamation of AgNPs utilizing the methanol extricate of Selenicereus undatus and the consequent characterization of their physicochemical properties. Explanatory strategies such as UV spectroscopy and infrared spectroscopy (IR), are utilized to analyze the synthesized AgNPs. Breast cancer remains a critical worldwide wellbeing challenge. The ponder explores the potential anticancer impacts of these AgNPs against breast cancer cells, advertising a promising restorative approach.

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Silver Nano-Particles, Selenicereus undatus, Methanol Extricate, Physiochemical action, Characterization, Antimicrobial Movement, UV&IR Spectroscopy, Breast Cancer, Anticancer Activity.

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Oil spillage, Mukuyu well, Muzarabani District, Risk assessment

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The study is carried out mainly to know the impact of liquidity on the profitability of selected ten steel companies in India with particular reference to JSW Steel, TATA Steel, Hindalco and Jindal Steel based on the market capitalization for a period of ten years from 2013-14 to 2022-23 using liquidity ratios viz., current ratio, quick ratio and leverage ratio and return on assets for the purpose of profitability. The study assessed the relationship among these variables. The study observed that the liquidity ratios have insignificant impact on profitability of these companies and the liquidity position was very poor. The study recommended to adopt strategies to improve liquid position and find opportunities to improve profitability of these concerns.

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Liquidity ratios, Profitability ratios, market capitalisation

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Abstract: Adultery laws in India have undergone significant transformations, reflecting evolving societal norms and constitutional principles. This research paper examines the historical context, legal challenges, and judicial interventions leading to the decriminalization of adultery, with a focus on Section 497 of the Indian Penal Code (IPC). By analyzing constitutional provisions, judicial interpretations, and societal shifts, this paper elucidates the implications of decriminalization on gender equality, individual autonomy, and legal frameworks in India.

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Adultery, Decriminalization, Gender Equality, Social and Legal Impact

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Creative Commons Attribution 4.0 and The Open Definition

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What if one day u wake up and your application starts getting a lot of unexpected traffic? This is amazing, isn't it? But is your application ready for it? Can it handle so much traffic? In this project we propose a Elastic load balancer. ELB (Elastic Load Balancer) is a service provided by AWS (Amazon Web Services) which is used to balance the incoming load (traffic) on multiple EC2 instances which can be in multiple availability zones. Load balancing distributes the network traffic in such a manner that increases speed and the performance of web applications. Modern ELB uses "Round robin algorithm". The real time applications of ELB are high traffic websites, E- commerce applications, Media streaming, Gaming applications, Mobile applications. ELB improves scalability, availability and fault tolerance of web applications and services.

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Creative Commons Attribution 4.0 and The Open Definition

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Elastic Load Balancer, Amazon Web Services, Elastic Compute Cloud, Round Robin, Scalability.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

GST is an indirect tax that has superseded numerous other indirect taxes in India, including excise duty, VAT, and service tax. A major change in the tax system was brought about by the implementation of the Goods and Services Tax (GST) in many nations, which has important effects for Micro, Small, and Medium-Sized Enterprises (MSMEs). This study looks into how there is a impact of GST on MSMEs. It starts by looking at how tax system changes affect the financial performance and operational efficiency of MSMEs. The study also looks at how MSMEs' business performance is affected by tax knowledge and awareness under the new tax system. It also shows the changes of the performance of the industry before and after the GST. The study provides a fair assessment of the positive and negative impacts of the GST implementation for MSMEs. A survey consisting of questions is given to a sample of MSMEs in order to accomplish these goals. The study has given conclusion regarding this topic. The research attempts to provide insights into how GST has affected MSMEs and suggest possible policy recommendations to maximize the advantages and lessen the difficulties presented by the GST framework through analysis of survey results.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

GST, MSMEs, impact, positive effect, performance

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Creative Commons Attribution 4.0 and The Open Definition