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  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 9 | Issue 5

Volume 9 | Issue 5 | Month  
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  Paper Title: AN EXPERIMENTAL INVESTIGATION ON GEOPOLYMER FLAT PANEL BY USING MINERAL ADMIXTURES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105300

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105300

  Register Paper ID - 206941

  Title: AN EXPERIMENTAL INVESTIGATION ON GEOPOLYMER FLAT PANEL BY USING MINERAL ADMIXTURES

  Author Name(s): R.LOGARAJA, I.Asfar Nowsath, R.Hezekiah john philip

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c784-c789

 Year: May 2021

 Downloads: 1276

 Abstract

Geopolymer concrete utilizes an alternate material including Red Mud and Rice Husk Ash as binding material in place of cement. This Red mud and Rice husk ash reacts with alkaline solution Sodium Hydroxide ( NaOH) and Sodium Silicate (Na2SiO3) to form a gel which binds the fine and coarse aggregates. In this experimental carry on replacement of cement with red mud and rice husk ash in various percentages like ( 10% &90%,20% &80%,30%&70% ) An attempt has been made to find out an optimum mix for the Geopolymer mortar. To determine the compressive strength of geopolymer mortar at 28days. This paper has focused on a study on geopolymer ferrocement flat panel in sunlight curing to eliminate oven curing .


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Geopolymer Mortar,Mineral Admixtures,Strength Property,ferrocement panel

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  Paper Title: TYPES OF OTHER PLANTS IN KALIDASA`S WORKS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105299

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105299

  Register Paper ID - 206937

  Title: TYPES OF OTHER PLANTS IN KALIDASA`S WORKS

  Author Name(s): Dr.prahallad Debta

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c777-c783

 Year: May 2021

 Downloads: 1263

 Abstract


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Heavenly plants,Kalama, Durv?, Laval?,Tamarasam, K?l?guru

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  Paper Title: A REVIEW ON FAUX MEAT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105298

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105298

  Register Paper ID - 206944

  Title: A REVIEW ON FAUX MEAT

  Author Name(s): Samiksha Sharma, Arsh Guleria, Lucky Barti

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c752-c776

 Year: May 2021

 Downloads: 1287

 Abstract

A meat analogous is a meat substitute of meat for people consuming vegan products . It is also called as faux-meat ,mock meat,vegan meat ,meat alternative which contains the characteristics ie.flavour , texture,colour,taste,nutrition same as the meat. Meat is always considers as the product having high protein content and good nutrition benefits as well,which is beneficial for human health.But on the other hand vegetarian people are not able to consume it. The plant based protein are consumed by people since many years and the studies have been taken to make it better and nutritive. Developing a new food products for vegan to the consumers is a challenge. However, it is even more complex when these new foods to develop is an meat substitute products that are highly appreciated and accepted, like meat. This challenge was accepted by many developers to develop new sustainable meat substitutes to reduce the negative environmental impact of industrial-scale meat production for human consumption. Due to the animal diseases, global shortage of animal protein, global warming the demand and need of plant based protein has increased, Happily there is an increasing importance of legume, oil-seed proteins in the manufacturing of various functional food products due to their high-protein contents and texture. However, the greatest obstacle to utilize these legumes and oil-seeds is the presence of antinutrients present in them , though these can successfully removed or inactivated by employing certain processing methods. Legumes and oil-seeds provide well-balanced amino acid profiles when consumed with cereals ,Soybean proteins and other plant proteins have been used for preparation of meat analogues successfully.


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Vegan meat, Plant analogue, Vegetarian, Plant protein, Vegan, Meat alternative, Protein rich food

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  Paper Title: A STUDY ON FACTORS AFFECTING EMPLOYEE MOTIVATION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105297

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105297

  Register Paper ID - 206884

  Title: A STUDY ON FACTORS AFFECTING EMPLOYEE MOTIVATION

  Author Name(s): Patel Priya Bhupendrabhai, Ms. Vaishali pillai

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c744-c751

 Year: May 2021

 Downloads: 2003

 Abstract

This research proves that motivation is an important part of human psychology. The research purpose is to find some important factors which motivate the employees. The objective is to study factors affecting the motivation among employees. To identify factors which demotivates the employees. To identify factors which motivates the employees. Research design used is descriptive in nature. Data collected for this study is by questionnaire method. A sample of 100 respondents were selected through a simple random sampling method. As a result, motivation makes a person want to work towards a goal. It makes people want to act.


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Financial incentives and Non-financial incentive, Employee motivation.

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  Paper Title: PREVALENCE OF A. BAUMANNII AS NOSOCOMIAL PATHOGEN IN THE ICU PATIENTS OF SURAT CITY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105296

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105296

  Register Paper ID - 206931

  Title: PREVALENCE OF A. BAUMANNII AS NOSOCOMIAL PATHOGEN IN THE ICU PATIENTS OF SURAT CITY

  Author Name(s): Swati Satani, Ratna Trivedi

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c739-c743

 Year: May 2021

 Downloads: 1234

 Abstract


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A. baumannii, ICU patients, Prevalence, site of infection, age,

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  Paper Title: A STUDY ON PROFITABILITY ANALYSIS WITH REFERENCE TO NETWORK CLOTHING COMPANY (P) LTD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105295

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105295

  Register Paper ID - 206940

  Title: A STUDY ON PROFITABILITY ANALYSIS WITH REFERENCE TO NETWORK CLOTHING COMPANY (P) LTD

  Author Name(s): R.Kokila, Dr.K.Ramprathap

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c729-c738

 Year: May 2021

 Downloads: 1436

 Abstract

Abstract: Profitability Analysis is key to organizations' ability to understand what they should focus on in the future. There are many different ways to analyse profitability, from backward looking trend analyses to predictive modelling of the future. There are also many ways theories about how profitability should be analysed. Profitability costing is the concept of assigning all costs incurred by a company to the various products or relationships the organization maintains in an effort to determine which products or relationships are the most profitable. There are many types of software that allow a company to help create a Profitability Costing model. Mind Stream Analytics is well versed in Profitability Costing and can help your company figure out what can best help your company create a Profitability Costing module.


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Gross Profit, Net Profit Ratio, Solvency ratio, Equity Share

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  Paper Title: EVALUVATE THE EIFFCIENCY OF EUPHORBIA TIRUCALLI AGAINST EAR INFECTION CAUSING PATHOGENS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105294

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105294

  Register Paper ID - 206928

  Title: EVALUVATE THE EIFFCIENCY OF EUPHORBIA TIRUCALLI AGAINST EAR INFECTION CAUSING PATHOGENS

  Author Name(s): Pavithra K S, Dr. Devakumar J, Vaishali S, JananiRajam S, Kiruthika R

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c722-c728

 Year: May 2021

 Downloads: 1248

 Abstract

Euphoria Tirucalli L. is a shrub or small tree with pencil-thick , green, smooth, succulent branches. It has abundant medicinal values. Stem and latex portion of the plant have been used as antimicrobial , antimalarial and antitumorous. In accordance with this information antimicrobial, MIC and Phytochemical analysis we're tested. Plant extract we're tested for antibacterial activity against year infection causing pathogens. The present study reveals that methanol extract we're highly effective against test organism. Whereas aqueous extract was not showed pronounced effect on test organism.


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Euphoria Tirucalli L. stem extract, Phytochemical analysis, Agar well diffusion, Bacterial strains

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  Paper Title: COMPARATIVE STUDY OF BANANA PEEL AND BLACK TEA EXTRACTS AGAINST PERIODONTITIS CAUSING STAPHYLOCOCCUS AUREUS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105293

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105293

  Register Paper ID - 206927

  Title: COMPARATIVE STUDY OF BANANA PEEL AND BLACK TEA EXTRACTS AGAINST PERIODONTITIS CAUSING STAPHYLOCOCCUS AUREUS

  Author Name(s): Vaishali. S, Dr. Devakumar. J, Pavithra. K. S, JananiRajam. S, Kiruthika. R

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c714-c721

 Year: May 2021

 Downloads: 1311

 Abstract

Black tea and banana(Musa paradisiaca) is to contribute natural remedies and useful in curing bacterial infections.Banana plants(Musa paradisiaca) are grown in worldwide and all parts of it have medicinal application. The extract of banana peels and black tea was detected from phytochemical analysis. These can also be applied for dental caries and are of great significance in therapeutic treatments. This study aimed to compare the activity of banana peel and black tea against periodontitis causing Staphylococcus aureus.


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Black tea and banana peel extract, phytochemical, Antibacterial, Agar well diffusion.

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  Paper Title: WIRELESS MOSQUITO REPELLENT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105292

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105292

  Register Paper ID - 206849

  Title: WIRELESS MOSQUITO REPELLENT

  Author Name(s): Meda.venkata ganesh, N.BHUVANESWARY, RAVALAKULLU MASTAN, P.VENKATA GANESH

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c710-c713

 Year: May 2021

 Downloads: 1223

 Abstract

As mosquitoes are one of fundamental source which prompts cause alarming infections. Lessening the mosquito individuals is progressively essential particularly in populated country. Different mosquitoes cause illness like intestinal difficulty, dengue, and so forth To execute these illnesses, individuals are utilizing different fixes like designed adversaries of experts which cause expansion in circulatory strain what's more mental crisis. As this design is innocuous to individuals as it produces ultrasonic sound waves. The recurrent degree of ultrasonic sound waves is in excess of 20 KHz which are ambiguous to people. The ultrasonic sound floods of rehash degree of 40 kHz are perceptible to mosquitoes and different bugs. Whenever mosquitoes and unmistakable startling little animals give, they persistently sense ultrasonic sound waves; they get bothered and are obliged to move far from that area. This framework can be sensibly used to trap and crush mosquitoes from different spots like home, schools, parks, grounds and affiliations. It is as of now basic to use distant mosquito enemies of specialists while going outside in Most of the waste zones. This endeavor is highlighted making on ultrasonic sensor which can give ultrasonic sounds to prevents mosquitos. Discard your risky compound enemies of specialists. The far off mosquito repeller is okay for pregnant woman and baby, Odorless, quiet and no radiation. Mosquito control uses ultrasonic repeat (18 to 30 KHz) sound waves to drive mosquitos. It isn't hard to pass on wherever


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Arudino, ultrasonic sensor, battery module ,battery

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  Paper Title: TRADITIONAL USES AND COMPOSITION OF BEE POLLEN: A REVIEW

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105291

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105291

  Register Paper ID - 206850

  Title: TRADITIONAL USES AND COMPOSITION OF BEE POLLEN: A REVIEW

  Author Name(s): Salman

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c701-c709

 Year: May 2021

 Downloads: 1301

 Abstract

Global trend is shifting towards natural healthy food product as consumers are demanding food products that are minimally processed. Bee pollen have been recognized as a natural health supplement due to its excellent nutritional and medicinal properties. It has abundance of proteins, lipids, carotenoids, carbohydrates, vitamins, all the essential amino acids and various secondary metabolites. However, due to differences in botanical and geographical origin, the nutritional properties of bee pollen vary greatly. They are attaining great demand in the market as functional component in different food products. Commercially bee pollen is available in the form of granules, pellets, powders and capsules. There is no recent paper available that emphasizes on recent work of involving application of bee pollen in food products and their processing conditions. The current study thus provides an overview of different food products incorporated with bee pollen as functional component.


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Bee pollen, bioactive compounds, drying, food products, health benefits

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  Paper Title: INTERPOLATION FOR THE REMOVAL OF RANDOM VALUED IMPULSE NOISE IN IMAGES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105290

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105290

  Register Paper ID - 206926

  Title: INTERPOLATION FOR THE REMOVAL OF RANDOM VALUED IMPULSE NOISE IN IMAGES

  Author Name(s): Mukundakumar M, Rajesh P, Lalji Cyriac

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c696-c700

 Year: May 2021

 Downloads: 1193

 Abstract

In computerized image processing, noise removal is a profoundly demanded research area. Impulsive noise is normal in images which emerge during transmission and acquisition. It can be classified into Salt & Pepper Noise and Random Valued Impulsive Noise (RVIN). Removal of these noises is a fundamental pre-processing stage in image evaluation. Noise location and its expulsion are vital in image handling. Locating noise is troublesome in the case of RVIN since it doesn't obstruct the image pixels. Majority of the nonlinear filters utilized in the removal act in two stages. Initial stage is the detection and the second stage is the filtering of affected pixels and keeping unaffected pixels unblemished. Performance of such schemes depends entirely is filters used for denoising.


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Random Valued Impulse Noise, Interpolation, Salt and Pepper Noise, Noise Removal.

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  Paper Title: Tubercular ileal perforation – a case report and review of literature

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105289

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105289

  Register Paper ID - 206902

  Title: TUBERCULAR ILEAL PERFORATION – A CASE REPORT AND REVIEW OF LITERATURE

  Author Name(s): Dr. Parthasarathi Hota, Dr. Apurva Damaraju, Dr. Yash Modh

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c685-c695

 Year: May 2021

 Downloads: 1239

 Abstract

Though primary intestinal tuberculosis is common in India, its diagnosis and differentiation from inflammatory bowel disease is difficult. Intestinal perforation is an uncommon but potentially fatal complication of intestinal tuberculosis. We present a 27 year old HIV negative patient presented with peritonitis with solitary perforation of terminal ileum. Histology revealed caseous necrosis with multinucleated giant cell. Patient was operated and later advised anti-tubercular medication.


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Primary intestinal tuberculosis, tubercular perforation , ileal perforation

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  Paper Title: A STUDY ON EMPLOYEE RETENTION STRATEGIES WITH SPECIAL REFERENCE TO KARUR DISTRICT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105288

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105288

  Register Paper ID - 206860

  Title: A STUDY ON EMPLOYEE RETENTION STRATEGIES WITH SPECIAL REFERENCE TO KARUR DISTRICT

  Author Name(s): Sathesh M, Dr. R. Sankar Ganes

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c672-c684

 Year: May 2021

 Downloads: 1324

 Abstract

This study focus on the strategies which is used to retain the employees in textile industry. Employee retention is the method in which the employees are motivated to remain with the organization for the maximum period of time or until the completion of the project. Employee retention is valuable for the organization as well as the employee. Most employees have a common opinion that they are worth more than they are actually paid. There is a characteristic disparity between what individuals think they should to be paid and what organizations spend in renumeration. The factors utilized in this paper are work fulfillment, workplace environment and employee retention. This is an unmistakable report that plans to recognize the maintenance systems utilized in textile industry. Keeping into account the significance and the sensitivity of maintenance to any association, the current paper attempts to audit the different accessible writing and exploration work on representative maintenance and the elements influencing employee retention and occupation fulfillment among the employees. This study was conducted on 110 employees who is working in a textile industry at Karur. The sample size was selected based on the simple random sampling method.


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Employee Retention, Textile Industry and Workplace Environment

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  Paper Title: AI BASED ATTENDANCE MONITORING SYSTEM

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105287

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105287

  Register Paper ID - 206766

  Title: AI BASED ATTENDANCE MONITORING SYSTEM

  Author Name(s): Kajal Ramdas Chorghe, Gayatry Bijaychandra Sethy, Sharda Rohidas Pawar, Vaibhav E. Pawar

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c668-c671

 Year: May 2021

 Downloads: 1802

 Abstract

In this project, face of a person is used for the aim of attendance making automatically. As Attendance plays an important role for each college, universities and schools. A number of an automated biometric-based attendance system are projected within the literature reviews, poor system models have negatively affected their performance. Hence, a necessity to handle the various desires needed with the development of an AI-based attendance observation system. Attendance observation System is important in all organizations for checking the performance of students and it is not easy task to check each and every student is present or not. As we can see in all organization attendance are taken manually by calling their roll numbers or names and marked present in registers issued by the department heads as a proof and in some organizations the students wish to sign on these sheets which are stored for future references. In this system, we use are using the technique of utilization of face detection and recognition framework to endlessly recognize students going to class or not and marking their attendance by comparing their faces with stored information in database to match and marking attendance. This facial biometric framework takes an image of a person using camera and distinction image with the stored image in the database at the time of enrolment and if it matches, marks the attendance and monitor the student performance endlessly. We may use the concept of artificial intelligence to observe student attendance like capturing the motion photos of the student when present in class to analyse the student data how much time the student presents in class.


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Face Detection, Face Recognition, OpenCV, Image Enhancement, Attendance System

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  Paper Title: A CONSUMER BASED ON BRAND PERFORMANCE MODEL FOR ASSESSING BRAND SUCCESS ( ADIDAS)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105286

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105286

  Register Paper ID - 205403

  Title: A CONSUMER BASED ON BRAND PERFORMANCE MODEL FOR ASSESSING BRAND SUCCESS ( ADIDAS)

  Author Name(s): Dr. Bhuvaneshwari

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c590-c667

 Year: May 2021

 Downloads: 1324

 Abstract


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Keywords. Brand Performance Model, Brand Equity, Brand Satisfaction, Brand Trust, Brand Loyalty. Loyalty.

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  Paper Title: THE EFFECTS OF ONLINE REVIEWS ON BRAND EQUITY FOR ELECTRONIC HOME APPLIANCES (SAMSUNG ELECTRONICS)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105285

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105285

  Register Paper ID - 205456

  Title: THE EFFECTS OF ONLINE REVIEWS ON BRAND EQUITY FOR ELECTRONIC HOME APPLIANCES (SAMSUNG ELECTRONICS)

  Author Name(s): Akshaya K, Bhuvaneswari G

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c583-c589

 Year: May 2021

 Downloads: 1221

 Abstract

The primary aim of this study was to investigate the effect of online reviews on brand equity for electronic home appliances (Samsung electronics). It also aimed to examine the association between brand awareness, brand association, brand loyalty and perceived quality related to consumer perception on positive online reviews. Findings revealed that brand awareness is significantly associated with consumer perception of online reviews, whereas brand association, brand loyalty and perceived quality are not significantly related to consumer perception of online reviews. Random based sampling technique was used to collect data from 120 respondents through google form questionnaire.


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Keywords: consumer perception, online reviews/E-WOM, Brand awareness, brand loyalty, brand association, perceived quality, Brand equity

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  Paper Title: IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOR WITH SPECIAL REFERENCE TO ONLINE COURSES.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105284

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105284

  Register Paper ID - 205450

  Title: IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOR WITH SPECIAL REFERENCE TO ONLINE COURSES.

  Author Name(s): Ms. Bharagath Nisha S, Dr. Bhuvaneswari G

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c576-c582

 Year: May 2021

 Downloads: 1315

 Abstract


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  Paper Title: STUDY OF USING BLOCKCHAIN IN SUPPLYCHAIN FOR MANUFACTURING INDUSTRIES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105283

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105283

  Register Paper ID - 205422

  Title: STUDY OF USING BLOCKCHAIN IN SUPPLYCHAIN FOR MANUFACTURING INDUSTRIES

  Author Name(s): VENUGOPAL TK, DHIVYA SATHISH

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c570-c575

 Year: May 2021

 Downloads: 1277

 Abstract


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Blockchain, supplychain, disruption, IOT, manufacturing, proof of work, real-time transparency,time saving , cost saving.

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  Paper Title: A STUDY ON EFFECT OF MOBILE MARKETING AMONG YOUNGSTERS IN CHENNAI

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105282

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105282

  Register Paper ID - 205627

  Title: A STUDY ON EFFECT OF MOBILE MARKETING AMONG YOUNGSTERS IN CHENNAI

  Author Name(s): Prasanrh S, Ms. Kavitha rajayagan

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c565-c569

 Year: May 2021

 Downloads: 2178

 Abstract

The Project explains the influence of mobile marketing and its effect among the youngsters in Chennai. The youngster uses mobile phones have increases opportunities for marketing people to promote their product using mobile phones Mobile marketing attract the youngsters due to the improvement in technology and knowing all the trends in their day today life. This is thanks to the rationale that they get to understand about each product and services on their phones via sms, emails, various apps etc. The increasing trend of mobile marketing is accepted by the people. Nowadays youngsters want to know the current trend and new product launched by the companies. Mobile which is a very personal device is helping them a lot in knowing all about the developments and the popularity of mobile phones has resulted in mobile-based advertising and promotions that mainly target the youth. By the help of the study helps different perspectives of people towards mobile marketing is clearly understand.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Mobile Marketing, Effective of mobile marketing, Youngster awareness of mobile marketing.

  License

Creative Commons Attribution 4.0 and The Open Definition

  Paper Title: CONSUMER PERCEPTION TOWARDS THE PEPSICO SOFT DRINKS WITH SPECIAL REFERENCE TO CHENNAI

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2105281

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2105281

  Register Paper ID - 205625

  Title: CONSUMER PERCEPTION TOWARDS THE PEPSICO SOFT DRINKS WITH SPECIAL REFERENCE TO CHENNAI

  Author Name(s): P.Deepika, Dr. S. Uma Maheswari

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 5

 Pages: c559-c564

 Year: May 2021

 Downloads: 1259

 Abstract

The new economic policies of the Government of India adopted in the mid eighties were further impetus by the early nineties. The Indian market has under gone considerable change, as a direct consequence of many of these policies and soft drink industry is no exception tothis.Keeping the above mention perspective in the background, the researcher has selected soft drink market, since the marketing task has become more challenging and intensive competition as opened up new vistas.Companies are evolving marketing strategies by studying the demands of the market place increasingly penetrating in to appropriate market segments introducing differentiated products to improve their market share. The soft drink market has achieved an accelerated growth in the past decade.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Consumer perception, PepsiCo,invest in right channels

  License

Creative Commons Attribution 4.0 and The Open Definition



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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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