Volume 12 | Issue 5

 Abstract

In the dynamic landscape of marketing, the emergence of content marketing has revolutionized how brands engage with their audiences. Content marketing, with its emphasis on creating and distributing valuable, relevant, and consistent content, has become an integral part of brand communication strategies across various industries. In the realm of skincare, where consumer preferences, trends, and demands are constantly evolving, content marketing serves as a powerful tool for brands to connect with their target audience in meaningful ways. This introduction sets the stage for an in-depth exploration of the content marketing strategies utilized by skincare brands operating in India and their effectiveness in fostering audience engagement.

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Addressing consumer concerns, Differentiate brand identity, Engaging and Retaining, Driving sales and conversionconsumers,

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Access to clean, safe water is essential for human health and well-being. Water quality in Chhattisgarh, a state in central India, has been a source of worry owing to industrial activity, agricultural runoff, and poor sanitation. This project will investigate the physiochemical and microbiological quality of water in various areas throughout Chhattisgarh, giving critical information on the overall water quality state. Physiochemical parameters such pH, turbidity, TDS, DO, BOD, COD, and heavy metal concentrations were investigated. Microbial tests were also performed to detect the presence of coliforms, Escherichia coli, and other infections. Water samples were collected, kept, and tested using predetermined processes. To capture water quality oscillations, samples were gathered from a range of sources, including rivers, ponds, wells, and tap water, throughout various seasons. Preliminary studies show considerable differences in physiochemical parameters and microbiological contamination levels between locales. Industrial and agricultural regions are highly polluted, including high levels of heavy metals and microbiological pollutants. These findings have significant consequences for both human health and the environment. Contaminated water sources increase the risk of waterborne infections, compromising community health and economic output. This comprehensive study of water quality in Chhattisgarh provides a foundation for policymakers, environmental agencies, and community stakeholders to develop targeted activities for water quality management and pollution reduction. Watershed management, industrial effluent treatment, and public awareness campaigns are essential measures for conserving water resources and ensuring that all Chhattisgarh residents have access to clean drinking water

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Wastewater, Physiochemical, Concentrations

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Sustainable product design and development is a broad field of research. So far, no studies have been conducted in the research area. Typically, each researcher conducts research based on his or her own perspective and expertise. The purpose of this article is to create a classification of sustainable product design and development topics, goals, methods and inputs. Based on the literature review of sustainable product design and development, several research subcategories were found: process, life cycle assessment, ecological design, design strategies, multi-criteria decision making, performance measurement, customer side, and others, covering different research areas. This classification offers category researchers the advantage of focusing more on the selection of appropriate literature. In addition, it is easier for researchers to identify data gaps for future studies

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Sustainable Design, Eco-Design, Lifecycle Assessment, Circular Economy, Green Manufacturing, Renewable Materials, Resource Efficiency, Waste Minimization, Energy Efficiency, Environmental Impact, Sustainable Innovation, Recyclability, Renewable Energy, Environmental Regulations, Sustainable

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Land ownership in India has historical significance, with millions relying on land for livelihood. The Right to Fair Compensation and Transparency in Land Acquisition, Rehabilitation and Resettlement Act, 2013 (LARR Act, 2013) ensures participative and transparent land acquisition, providing better compensation and rehabilitation for affected landowners. Historically, property rights in India were enshrined as fundamental rights under Articles 19(1)(f) and 31 of the Constitution. However, the 44th Amendment in 1978 reclassified these rights as constitutional rights under Article 300A, permitting compulsory acquisition for public purposes. The Supreme Court of India has upheld fair compensation as essential, recognizing property rights as both constitutional and human rights. Key rulings, such as Kesavananda Bharati v. State of Kerala, have balanced public necessity with individual rights. This evolution highlights the importance of just compensation and rehabilitation in land acquisition.

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Land Acquisition, Compensation, Rehabilitation, Property Rights, Transparency

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The rapid advancement of Artificial Intelligence (AI) has ushered in transformative changes across various industries, with the Information Technology (IT) sector being at the forefront. This abstract explores the impact of AI tools on performance management within the IT sector, also focusing on challenges and opportunities in AI Implementation. AI-driven performance management tools leverage data analytics, machine learning, and natural language processing to provide more objective, continuous, and real-time assessments of employee performance. These tools facilitate the automation of routine tasks, allowing managers to focus on strategic decision-making and personalized employee development. Key benefits include improved accuracy in performance evaluations, reduced biases, and enhanced ability to predict and mitigate performance issues. AI tools can analyse vast amounts of data from various sources such as project management systems, communication platforms, and employee feedback, providing comprehensive insights into individual and team performance. Predictive analytics enable proactive management by identifying potential performance issues before they become critical, thus enhancing employee productivity and job satisfaction. However, the integration of AI in performance management also raises concerns regarding data privacy, ethical considerations, and the potential for over-reliance on automated systems. Ensuring transparency, accountability, and the involvement of human oversight is essential to mitigate these risks. In conclusion, AI tools significantly enhance performance management in the IT sector by providing more accurate, real-time, and actionable insights. While the benefits are substantial, addressing ethical and privacy concerns is crucial to fully realizing the potential of AI in performance management.

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o Artificial Intelligence (AI) o Performance Management o IT Sector o Data Analytics o Machine Learning o Predictive Analytics o Employee Performance o Ethical Considerations o Data Privacy

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Background: As per the World Health Organization, hypertension is characterized by a minimum diastolic blood pressure of 90 mmHg (12.0 KPa) and a minimum systolic blood pressure of 140 mmHg (18.7 KPa). Added that 25.7% of women and 5% of men in India had hypertension, which was the country's overall prevalence of the condition at 30.7% of the year 2019. Exercises including aerobic and slow breathing are crucial for reducing blood pressure and improving exercise tolerance. Progressive resistive exercise is a non-pharmacological method that can help lower systolic and diastolic blood pressure as part of a healthy lifestyle, even for hypertensive persons. Methodology: Patients with essential hypertension (n=123) were included in this study. They were divided into 3groups,41 for each group, aerobic exercises along with breathing exercise, macqueen resisted exercises along with breathing exercise, breathing exercise along with medications was given respectively for 4 weeks,4 day a week. Pre and post values were noted. Result: There was significant improvement in lowering blood pressure and reducing triglycerides values in all 3 groups individually with p value ? 0.001. There was more effect size for Group B than Group A and Group C comparatively. Conclusion: It is concluded that Group B i.e Macqueen's Progressive Resisted Exercise helps in lowering blood pressure and decreasing triglyceride value in blood than Group A i.e Aerobic exercise(jumping, jogging stepup and stepdown) and Group C i.e breathing exercises

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SYSTOLIC BLOOD PRESSURE, (SBP), DIASTOLIC BLOOD PRESSURE (DBP),BLOOD PRESSURE(BP), WORLD HEALTH ORGANISATION(WHO),HYPERTENSION(HTN),HIGH DENSITY LIPOPROTEIN (HDL)LOW DENSITY LIPOPROTEIN ,(LDL)

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There is a growing need to evaluate potential planning approaches from an economic vantage point due to increasing demands on healthcare funding. Concerned individuals, groups, non-governmental organizations, volunteer agencies, and people's organizations--representing the entire community but notably the poor, whose rights and privileges have been seized by an exploitative class that controls the political and economic power--must take the lead in the struggle. The need to rationalize health care finance has given rise to a number of new models, including local health cooperatives, partial health insurance coverage, limited partnerships, joint ventures, health cess, public-private cost sharing, and taxable and tax-exempt bond financing. Immediate action is required to address financial concerns and explore significant alternatives. Medical treatment and its financing are about to undergo a sea shift as a result of current trends in the health care industry. Sufficient medical services in a budget-conscious market have been gaining prominence, rather than high quality at any cost. Government and corporate participation in health care decision-making may moderate high-tech and high-finance options.

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Keywords: healthcare finance, challenges, opportunities, Indian healthcare sector, funding, rising costs, disparities, access to care, innovations, technology, infrastructure, regulatory measures, sustainability, inclusive healthcare etc.

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Attention Deficit Hyper-Activity Disorder(A D H D) and anxiety are common in adolescents, but the relationship between Attention Deficit Hyper-Activity Disorder severity and anxiety levels has not been investigated. This study aims to clarify these relationships and suggest necessary interventions to address both conditions. Purpose: The aim of this study is to investigate the relationship between Attention Deficit Hyper-Activity Disorder severity and anxiety levels in adolescents and to investigate the relationship between different Attention Deficit Hyper-Activity Disorder symptoms. Method: In this study, an independent sample t-test was used to compare Attention Deficit Hyper-Activity DISORDERAnxiety level. Between positive and negative groups. Pearson correlation coefficients were calculated to assess the relationship between inattention symptoms, hyperactive motor behaviour, impulsive speech, and anxiety. Results: Independent sample t-test showed that there was a difference in stress severity between positive and negative Attention Deficit Hyper-Activity DISORDERgroups (t = 4.63, df = 105, p < .001). Additionally, Pearson correlation analysis showed a positive relationship between Attention Deficit Hyper-Activity Disorder symptoms and anxiety levels (r = 0.633, p < 0.001), inattention symptoms (r = 0.191, p = 0.049) and negative behavi0urs (r = 0.594, p < 0.001). ) and impulsive verbal behaviours (r = 0.443, p < 0.001) are associated with anxiety. Good: Findings suggest an interaction between Attention Deficit Hyper-Activity Disorder severity and anxiety levels in young adults. Different Attention Deficit Hyper-Activity Disorder symptoms show different relationships with anxiety, reflecting the different nature of these conditions. Appropriate interventions to address Attention Deficit Hyper-Activity Disorder symptoms and related anxiety are important to improving youth's health. Further research is needed to refine treatment for this vulnerable population and investigate long-term and associated effects to improve outcomes

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Anxiety, Attention deficit hyperactivity disorder, severity, symptoms, adults, correlation

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The banking system claims that everyone's primary source of income comes from loans. A bank's primary source of revenue is, therefore, loans. One of the greatest threats to a bank's viability and profitability in today's cutthroat market is the difficulty of accurately assessing the risk associated with a loan application. Many individuals visit different banks every day to seek for loans. Every applicant does not get approval. Most banks utilize their risk assessment and credit scoring systems to determine whether or not to approve a customer's loan application. Getting a loan approved is a tedious process for bank employees. A more efficient, accurate, and quick loan approval procedure is possible with the use of modern technologies like machine learning models. Predicting whether or not a borrower will get a loan is an important yet long-standing problem for the financial services sector. Historically, banks and other lenders relied on manual processes and subjective criteria to evaluate loan applications, which often led to inconsistent decisions and increased risk of loan defaults. With the rise of ML algorithm, there is now an opportunity to create more accurate and reliable predictive models that can help financial institutions make better lending decisions. This research uses ML techniques to identify trends in a shared dataset of loan-eligible individuals. The dataset is prepared by performing exploratory data analysis and data balancing. The explored algorithms include Cat Boost, Gradient boosting and XGBoost. Preprocessing data, selecting features, balancing data, training and testing, classification, and comparing performance using accuracy and precision as classification metrics are the main goals of the project. Recall and f1-score. Following Gradient Boost Classifier (86.39%) and XGBoost (84.61%), the results reveal that Cat Boost Classifier had the greatest accuracy at 88.16%. The findings show that ML algorithms have the ability to make loan approvals better and decrease the likelihood of defaults.

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Machine Learning

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Nurse's burnout is a universal phenomenon characterized by a reduction in nurse's energy that indicate in emotional exhaustion, demotivation, and feeling of frustration and may lead to reduction in work competence. This study was conducted to assess the level of burnout among nurses and coping strategies they use to prevent burnout on work place in the government and private hospital of district Mohali (Punjab). A quantitative approach with comparative research design was adopted for the study.60 nurses (30 from government and 30 from private hospital) were selected through non- probability convenient sampling technique. Study shows that majority of nurses (86.7% in government and 90 % in private hospital) were having moderate prevalence of Burnout Syndrome and majority of nurses (86.7% in government and 96.7% in private hospital)were using the coping strategies to prevent the burnout syndrome on their work place as well as at home. There was no significant association found between the variables of the study using chi square (p= <0.05).

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Nurses, Burnout, Prevalence, Coping Strategies

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The mattress industry has undergone significant transformations in recent years, influenced by various factors such as technological advancements, consumer preferences, economic conditions, and global market dynamics. This study aims to provide a comprehensive analysis of the trends observed in the mattress industry over the past five years, shedding light on key developments and their implications for industry players. Through a combination of qualitative and quantitative research methods, this study examines several pivotal trends shaping the mattress industry. Firstly, it explores the growing demand for innovative mattress technologies, including memory foam, hybrid constructions, and adjustable bases, driven by consumers' increasing emphasis on comfort, support, and sleep quality. Additionally, the rise of eco-friendly materials and sustainable manufacturing practices reflects a broader societal shift towards environmental consciousness, influencing both product design and marketing strategies. Moreover, the expansion of online mattress retailers and direct-to-consumer models has disrupted traditional distribution channels, offering consumers greater convenience, competitive pricing, and extensive product options. This shift towards e-commerce is accompanied by a focus on personalized shopping experiences, augmented reality tools, and hassle-free return policies, catering to the evolving preferences of digitally-savvy consumers. Furthermore, the study delves into the impact of demographic trends, such as an aging population and the rise of urbanization, on mattress sales and product innovation. Changes in lifestyle patterns, including an increased emphasis on wellness and self-care, have also fueled demand for premium mattresses and sleep accessories, creating opportunities for market segmentation and niche players. Lastly, the study examines the effects of macroeconomic factors, such as fluctuations in raw material prices and currency exchange rates, on the profitability and competitiveness of mattress manufacturers and retailers. It also discusses the implications of regulatory developments, safety standards, and industry consolidation on market dynamics and competitive landscape.

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Mattress industry, Trends Analysis, Market dynamics, Technological advancements, Consumer preferences, Economic conditions, Global market, Innovation Sustainable practices, E-commerce, Direct-to-consumer, Demographic trends, Lifestyle patterns, Premium mattresses.

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The shift towards health-conscious consumption patterns has become a prominent trend in recent years, profoundly impacting food preferences globally. This study delves into the dynamics of this transformation, examining the drivers, implications, and manifestations of changing food preferences among consumers. Through a comprehensive review of existing literature and empirical research, this paper identifies key factors influencing health-conscious consumption behaviors, including nutritional awareness, lifestyle changes, socio-cultural influences, and marketing strategies. Moreover, it explores the consequences of these shifts on various stakeholders, such as food industries, public health policies, and environmental sustainability. By synthesizing insights from diverse disciplines, this study contributes to a nuanced understanding of the complex interplay between health considerations and food choices in contemporary society. The findings underscore the need for targeted interventions and strategic initiatives to promote healthier food options and foster sustainable consumption practices.

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From a social, ethical, political, and technical perspective, this research delves at the far-reaching consequences of deepfake technology powered by artificial intelligence (AD). Concerns over the integrity of information ecosystems & the loss of faith in visual and aural evidence have been raised by the potential for deepfakes, synthetic media made using powerful machine learning algorithms, to fool audiences and influence public opinion. This study seeks to address the challenges posed by deepfakes by conducting a thorough investigation into their creation and dissemination, assessing their societal and ethical implications, and identifying potential mitigation strategies along with regulatory frameworks. The study's overarching goal is to help policymakers, technologists, or the public better comprehend deepfake technology so that they can make educated decisions about how to respond to the potential threats it poses and how to limit the damage it can do.

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Keywords: Deepfake technology, artificial intelligence, synthetic media, misinformation, trust, ethics, regulation.

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The dissertation investigates the intricate relationship between childhood trauma and adult mental health outcomes, aiming to shed light on the enduring impact of early adverse experiences on psychological well-being. Utilizing a quantitative research methodology, the study employs validated measures to assess childhood trauma experiences and adult mental health problems, including depression, anxiety, PTSD, substance use disorders, borderline personality disorder, and disassociate disorders. By analyzing data collected through questionnaires, the research explores the prevalence of mental health problems among individuals with a history of childhood trauma, identifying key risk factors and pathways linking early adversity to adult psychiatric disorders. The findings underscore the importance of trauma-informed interventions and early intervention strategies to address the complex needs of individuals affected by childhood trauma and promote resilience and recovery.

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childhood trauma, adult mental health, depression, anxiety, PTSD, substance abuse, borderline personality disorder, disassociate disorders, trauma-informed care.

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This research paper investigates the synergies between Human Resources (HR) and Marketing functions in utilizing social media platforms for attracting and hiring talent. In the contemporary digital landscape, social media has emerged as a pivotal tool for organizations to showcase their employer brand, engage with potential candidates, and streamline the recruitment process. By conducting a comparative analysis of HR and Marketing collaborations on platforms such as LinkedIn, Twitter, Facebook, and Instagram, this study aims to uncover effective strategies for talent acquisition and retention. The research explores how joint efforts between HR and Marketing departments can leverage social media's reach, engagement capabilities, and brand positioning to attract top talent and create a compelling employer value proposition.

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HR and Marketing Collaboration, Talent Acquisition, Social Media Recruiting, Employer Branding, Digital Recruitment Strategies, Integrated Marketing Communications, Social Media Marketing for HR, Recruitment Marketing, Cross-functional Collaboration, Employee Value Proposition (EVP), Social Recruiting, Brand Advocacy, Candidate Engagement, Online Talent Attraction, HR Marketing Integration, Social Media Campaigns for Hiring, Employer Brand Strategy, Talent Pipeline Development, Recruitment Analy

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People are sociable animals. To succeed in life, we require the company of others, and the quality of our relationships has a profound effect on our happiness and mental health. Maintaining social connections with others can reduce stress, anxiety, and depression; increase self-esteem; bring comfort and joy; avoid loneliness; and even lengthen one's life. Conversely, having few close social ties can be extremely harmful to your mental and emotional well-being. According to data from 2021, people spend an average of 142 minutes a day on social media platforms worldwide. That is more than two hours a day spent absorbing information that may influence our opinions, mental health, and general mood in a favourable or unfavourable way. Therefore, it is critical that we figure out how to make sure that there is a tonne of optimism in our news feeds. In essence, the amount of time we spend on social media greatly influences how we are affected by it. Being social beings, humans may spend more time interacting with one another in the modern world over a brief Facebook post or in response to a "story." Even while digital communication offers advantages, it is crucial that we develop relationships through face-to-face conversation. Overusing our phones to experience life can have a seriously negative impact on our mental health. In light of this, it's imperative that we reevaluate our online behaviours in order to move towards a more positive mindset and way of life. Social pressures and developmental obstacles can be present throughout childhood and adolescence. Social media can exacerbate mental health conditions such as anxiety, sadness, bullying, and low self-esteem in certain children. It may be tempting to just take away your child's phone or other gadget if you're concerned about how they're using social media. However, that can lead to more issues by cutting off your youngster from their peers and the advantages of social media. Alternatively, there exist alternative methods to assist your child in utilising Facebook, Instagram, and additional sites responsibly.

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mental health and happiness, prevent loneliness, global average time, digital communication, developmental challenges.

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During COVID-19, quick advancements were made in the field of vaccines, which brought about the growth of several controversies about the safety of vaccines. Under the shadow of those controversies, we hypothesize that those who took vaccines could be higher risk takers and more pro-social as they took the vaccine decision to protect themselves and others. This study helps us determine "The Risk-taking Behaviour, Prosocial Behaviour, and Vaccination Hesitancy among Adults Who Took the Second and Booster Dose of the COVID-19 Vaccine". Purposive sampling was used to collect responses from 313 persons aged 18 to 40 on the vaccination hesitancy scale, prosocialness scale, and risk-taking scale, respectively. We conducted descriptive statistics, Spearman's correlation, the Mann-Whitney U test, and regression analysis. Results showed that there was no significant relationship between vaccine hesitancy and various doses of vaccines, and also no relationship between vaccine hesitancy and prosociality among adults who took multiple doses of vaccines; Interestingly, there was a negative relationship between vaccine hesitancy and risk-taking behaviour among adults who took various doses of vaccines. There was a negative relationship between vaccine hesitancy and the first dose; there is no significant relationship between vaccine hesitancy and subsequent vaccine doses.

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COVID-19, Vaccine Hesitancy, Prosocial Behaviour, Risk Taking, Second Dose and Booster Dose

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This research investigates the impact of AI technologies on news production processes, focusing on efficiency and accuracy enhancements. It examines the speed of news generation, reduction of human errors, and real-world applications of AI in content creation. Ethical implications of AI integration in journalism are critically explored, including biases, transparency issues, and accountability concerns. The study proposes guidelines for responsible AI use in editorial decision-making. Additionally, it analyzes how AI-generated content affects audience engagement and consumption patterns, identifying emerging trends and providing insights for news organizations. Methodologically, it employs a mix of quantitative (survey, content analysis) and qualitative (literature review, comparative analysis) approaches to contribute fresh insights to the transformative role of AI in automated journalism. The research not only explores the current landscape but also projects future user experiences with AI-generated news, offering valuable recommendations for navigating this evolving intersection of artificial intelligence and journalism.

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Artificial Intelligence, Automated Journalism, News Generation, Indian Media, Global Media Trends

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The seed of a multipurpose plant of pharmacological interest is flaxseed (Linum usitatissimum L.), whose mucilage can be utilized as a natural matrix to create dosage forms with longer release and possibly replace synthetic polymers.The high concentration of ?-linolenic acid (ALA, omega-3 fatty acid), lignans, and fiber found in flaxseed is making it a popular addition in functional foods.Flaxseed may enhance the blood sugar-lowering benefits of several diabetes medications and may also lower blood sugar levels, according to some research. Blood sugar levels falling too low is a worry. Pay special attention to your blood sugar levels if you use flaxseed and have diabetes.According to some, it's among the planet's most potent plant-based foods. Using a cheap, naturally occurring flax seed polymer that is safe for use in fast-dissolving films is the goal of this work. The concept of Fast dissolving drug delivery system offers a solution for those patients having difficulty in swallowing tablets/capsules etc.This work investigated the possibility of developing rapid dissolving films allowing fast, reproducible drug dissolution in the oral cavity. Fast mouth dissolving thin film is a solid dosage form, which disintegrate or dissolve within 1 min when placed in the mouth without drinking of water or chewing. Oral film includes various ingredients for its formulation which includes polymers, active pharmaceutical ingredient, sweeteners, saliva stimulating agents, disintegration agent, plasticizer etc . but the first and far most a very essential ingredient which helps in film formation is a Polymer. Fast dissolving Film is prepared using hydrophilic polymers that rapidly dissolves on the tongue or buccal cavity, delivering the drug to the systemic circulation via dissolution when contact with liquid is made. Water-soluble polymers are used as film formers for fast dissolving films. Our current work is designed to manufacture oral thin films (the mouth dissolving film of domperidone) using the solvent casting method, taking into consideration the aforementioned factors. Using this procedure, an aqueous solution was created by dissolving HPMC in 25 milliliters of distilled water, and it was left for an hour to eliminate any trapped air bubbles. Afterwards, the mixed solution was placed on a petri dish and allowed to dry for a whole day at room temperature. Once the film had dried, it was carefully taken out of the petri dish, sliced into 2x2 sq cm strips, and stored in a desiccator. A innovative strategy to increasing consumer acceptance is the use of oral thin films of domperidone, which have several advantages such as quick disintegration, water-free self-administration, a high percentage of the drug, and a long mucoadhesion time.

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Mouth dissolving film, Permeability, Bioavailability, Salivary fluid, Solvent casting method, HPMC

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It is the fusion of sustainability, tradition, and tranquility--an exploration of how ancient building techniques can shape the modern-day oasis of a "Spa and Wellness Retreat". This thesis delves into the integration of traditional construction methods with innovative sustainable design practices to create a sanctuary that harmonizes with nature and nurtures well-being. In this, we uncover the timeless wisdom of vernacular architecture and craftsman principles, blending them with modern eco-consciousness to craft a destination where guests can unwind, rejuvenate, and find solace amidst a world of natural beauty and serenity.

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Methodology research;- data collection:- primary data, secondary data; lirerature review:- e-articles, research papers, books; analysis; aims & objectives; research questions; conclusions

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