Volume 12 | Issue 5

 Abstract

Brand loyalty, a cornerstone of marketing, encapsulates consumers' steadfast allegiance to a brand. This abstract navigates the intricate dimensions of brand loyalty, exploring its conceptual framework, determinants, and strategic significance for businesses. It emphasizes the pivotal role of product attributes, emotional connections, and digital engagement in fostering enduring brand-consumer relationships. By unravelling the complexities of brand loyalty, businesses can strategize effectively to cultivate customer allegiance and secure a competitive edge in the marketplace.

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 Keywords

Brand loyalty, consumer behaviour, brand relationships, determinants, marketing strategy, customer engagement, digital technology, competitive advantage

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The large-scale sharing needs of many enterprises promote the development of cloud storage. While the cloud computing stores the shared files outside the trust domain of the owner, the demands and concerns for file security is arising. In this, a Group Key Management Protocol for file sharing on cloud storage is proposed. Faced with network attacks from public channel, a group key generation scheme based on mixed encryption technology is proposed. And a verification scheme is used to prevent shared files from being attacked by the collusion attack of cloud providers and group members. Security and performance analyses indicate that the proposed protocol is both secure and efficient for data sharing in cloud computing.

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 Keywords

Cloud computing, data dispersion, data encryption, key management, storage security

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In the realm of cybersecurity, countering distributed denial-of-service (DDoS) attacks stands paramount due to their detrimental consequences. This study delves into bolstering DDoS detection and classification by exploring the efficacy of 25 time-related features across 12 distinct DDoS attack types. Leveraging a blend of traditional and deep learning classifiers, our findings reveal impressive detection accuracy nearing 99%. Furthermore, these classifiers exhibit a commendable 70% accuracy.

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 Keywords

DDoS attack, cybersecurity, XGBOOS

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 Abstract

The Staff Scheduling And Management System is a comprehensive solution designed to streamline the management of staffs functionals in educational institutions. With a focus on both teacher and administrator functionalities, the system offers a range of features to optimize scheduling efficiency and resource utilization. Teachers benefit from secure login and attendance marking, profile management options, and clear visibility of their timetables, while administrators have access to a centralized dashboard for creating, managing, and optimizing timetables. Key functionalities include fixed time duration enforcement for attendance marking, leave application management, and automated allocation of library periods for teachers who have exceeded predefined working hours. By providing a user-friendly interface and intelligent scheduling algorithms, the system aims to enhance transparency, communication, and productivity within educational institutions. Through its robust set of features and functionalities, the Staff Scheduling and Management System aims to address the complexities associated with staff timetable management in educational settings. By promoting punctuality, accountability, and equitable distribution of workload, the system enables institutions to optimize teaching resources and improve overall efficiency. Additionally, the system facilitates seamless coordination and collaboration between teachers and administrators, fostering a conducive environment for academic success. With its focus on enhancing user experience and promoting effective resource utilization, the Staff Scheduling And Management System emerges as a valuable tool for educational institutions seeking to streamline scheduling processes and achieve their academic objectives

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 Keywords

Staff scheduling system, Educational Institutions, Effective resource utilization, Equitable Workload Distribution, Academic Success, Streamline scheduling process, Request time off and approval process, Shift swapping and resolving scheduling conflicts, Manage availability and workload distribution, Effective communication between staff and administration.

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Creative Commons Attribution 4.0 and The Open Definition

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This paper addresses the privacy concerns in blockchain-based bidding systems, where bidding records, once stored, become immutable and visible only to the bidder and seller. However, this security measure falls short in cases of coercion, potentially compromising user privacy. To mitigate this, we introduce Deniable Matchmaking Encryption (DME), enhancing privacy by providing deniability for both messages and identities. Utilizing the chameleon hash function, our scheme ensures that fake messages and identities are indistinguishable from real ones. As an extension, our modified DME algorithm enables all bidders to decrypt and view the winning notification, safeguarding both the winner's identity and the transparency of the bidding process, thereby preserving user privacy while maintaining system integrity.

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 Keywords

Blockchain, DME

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Spastic cerebral palsyis the most common tupe of cerebral palsy which accounts for 77% of all cases of cerebral palsy. Improving muscle strength, ability to walk and improving other physical functions is the main therapeutic goal for children with spastic cerebral palsy. The tone of muscle is severely affected and the evidences according to the reviewed articles, neural mobilization techniques helps to improve the motor and physical functions of muscle and helps to decrease disabilities hence neural mobilization can be an effective treatment in improving the motoe and physical functions in soastic cerebral palsy patients.

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 Keywords

Neural mobilization, Spastic cerebral palsy, motor functions, physical functions

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Deep-sea locations often lack reliable and continuous communication infrastructure, making it challenging to establish real-time tracking systems. Developing a technology that can operate in low- connectivity areas is crucial This project addresses the challenge of monitoring and enhancing the safety of deep- sea fishermen by developing a technology-driven solution. The primary goal is to create an AI/ML-based Geographic Information System (GIS) app capable of accurately detecting and tracking the locations of deep- sea fishermen during their maritime activities. The proposed solution leverages advanced Artificial Intelligence and Machine Learning algorithms to analyze relevant data and provide real-time location information. The GIS app aims to offer a comprehensive and user- friendly interface for effective monitoring, ensuring the safety of fishermen in remote and challenging deep-sea environments. The expected result is an innovative GIS app that significantly improves the tracking capabilities in deep-sea fishing, contributing to enhanced safety measures and efficient maritime activities. This project addresses a critical aspect of maritime safety and strives to make a positive impact on the well-being of deep-sea fishermen.

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 Keywords

Reliable communication infrastructure, Real- time tracking systems, Deep-sea locations, AI/ML-based GIS app, Maritime safety, Technology-driven solution

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Amla, also known as Indian gooseberry or Usiri in Telugu, is a tree native to India and surrounding countries. It's highly valued in traditional Indian medicine (Ayurveda) and is also popular in other traditional medicine systems such as Siddha and Unani. Amla is scientifically known as Phyllanthus emblica. Amla is exceptionally rich in vitamin C, containing significantly more vitamin C than oranges. It also contains various other nutrients, including vitamin A, calcium, potassium, and antioxidants. Amla is widely used in traditional medicine for its various health benefits. It is believed to improve digestion, boost the immune system, promote hair health, and enhance skin health. It is also used in the treatment of various ailments such as diabetes, respiratory disorders, and liver problems. Despite its sour taste, Amla is used in various culinary preparations in India. It is commonly used to make pickles, preserves, chutneys, and candies. It is also used to make Amla juice, which is consumed for its health benefits. Amla is a common ingredient in hair care products due to its purported benefits for hair health. It is used in hair oils, shampoos, and conditioners to promote hair growth, prevent premature graying, and improve hair texture. Amla plant propagation presents challenges due to its slow growth, low seed germination rates, and vulnerability to pests and diseases, necessitating meticulous care and attention during cultivation. Amla plant tissue culture holds significance in agriculture as it offers a controlled environment for mass production of disease-free and genetically identical plants, ensuring higher yield and quality. Additionally, it facilitates the preservation of rare or endangered amla varieties and enables the rapid propagation of elite cultivars with desirable traits, contributing to sustainable agriculture and conservation efforts. Thus, this concise review provides insights into the tissue culture of the Amla plant. It begins by elucidating the morphological characteristics, chemical compositions, and diverse applications of Phyllanthus emblica. Subsequently, the chapter delves into the protocols and methodologies for culturing Amla in vitro, highlighting the intricacies of tissue culture conditions. Finally, the review underscores the significance of tissue culture in Amla plant propagation, emphasizing its pivotal role in overcoming traditional propagation challenges and ensuring the sustainable cultivation of this valuable botanical resource.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Amla, Phyllanthus emblica, Emblica officinalis, Tissue culture, Explant

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

African American Literature is the body of literature produced in the United States by writers of African descent. It begins with the works of late Eighteenth-century writers such as Phillis Wheatley. Ntozake Shange, is an contemporary African American poet, playwright, novelist, essayist, and dancer. She was exposed to a wide range of African, African American, and European American cultural influences as a child. All her works suggest that black women should rely on themselves, and not on the black men for completeness and wholeness. The paper deals with the traumas and troubles of black women in contemporary America. It not only depicts how the women were tormented as property but also illustrates how black women fought tough to conquer their triumph with hopefulness.

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African American Literature, Traumas, Triumphs

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Creative Commons Attribution 4.0 and The Open Definition

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This study explores the impact of Kurtz in Joseph Conrad's Heart of Darkness. Analyzing his descent into madness, exploitation of natives, and manipulation, uncovers psychological, moral, and societal consequences. Kurtz's character sheds light on themes like imperialism and the darkness in human nature, revealing the destructive power of unchecked ambition and moral degradation.

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 Keywords

Colonialism, darkness, dehumanizing, effect, suffering.

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 Abstract

Tulasi, also known as Holy Basil (Ocimum sanctum), is revered in Hindu culture and prized for its medicinal properties. It aids in respiratory health, digestion, and stress relief due to its antimicrobial and adaptogenic qualities. Tulasi is used in traditional medicine for treating asthma, indigestion, and anxiety. It's also valued for its role in promoting heart health and maintaining oral hygiene. Culturally significant, Tulasi is worshipped for its spiritual significance and widely used in cooking for its aromatic flavour. Tulasi cultivation faces challenges such as climate sensitivity, pest susceptibility, and the need for precise watering and soil management. These factors can affect growth, yield, and overall plant health, requiring careful attention and management practices for successful cultivation. Tissue culture of Tulasi offers rapid multiplication of disease-free plants, ensuring genetic purity and uniformity. It enables year-round cultivation regardless of climatic conditions, contributing to consistent supply and preservation of this culturally significant plant. Additionally, tissue culture techniques facilitate research and development for enhancing Tulasi's medicinal properties and agricultural traits. in this present study evaluate the tissue culture of Tulasi plant from stem nodes in Murashige and Skoog. According to this study stem node turn green colour with in 4 weeks of incubation and started to form callus. On fifth week ending a small leaves developments were observed in stem nodal callus area from explants. In this state, we haven't noticed any root formation emerging from the callus.

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 Keywords

Tissue culture, Tulasi (Ocimum Sanctum), Stem nodes

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract-This paper explores the meaning of "Chaturvidha Aruka," a term referring to four diverse fruits mentioned in ancient Indian texts, particularly in Ayurvedic literature. The fruits, namely Aadoo (Prunus Persica Linn.), Aloo Bukhara (Prunus domestica Linn.), Aloo Baloo Gilas (Prunus cerasus Linn.), and Aloocha (Prunus insititia Linn.), hold cultural, religious, and medicinal importance. By exploring their scientific names," ras panchak",(five tastes), chemical constituents, properties , morphology, and nutritive values , we aim to provide a comprehensive overview of these fruits and their potential benefits . Through an analysis of Ayurvedic texts and modern scientific research, the paper associates traditional descriptions with modern botanical characteristics and nutritional compositions. Each fruit exhibits unique morphological characteristics and provides essential nutrients such as vitamins, minerals, and dietary fiber. Moreover, they possess medicinal properties including anti-inflammatory, antioxidant, antimicrobial, immunomodulatory, and anticancer effects. Integrating these fruits into the diet can promote overall health and well-being, offering protection against diseases and enhancing physiological functions. The paper underscores the importance of diversifying fruit consumption for maximizing nutritional benefits and suggests paths for further research. Overall, it highlights the worth of these fruits in traditional and modern healthcare, highlighting their potential as valuable resources for human health improvement.

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 Keywords

Keywords - Aruka, Antioxidant,Anti Inflammatory, Brimhana .

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 Abstract

Code Blue

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 Keywords

Emergency

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The relationship between smartphone usage and emotions among young adults was investigated in this study. A total of 88 people were included in the study, with researchers seeking to determine if smartphone usage patterns influenced both good and negative emotional states. The study examined two hypotheses: increased smartphone usage would be associated with both heightened negative and positive emotions. The PANAS scale quantified emotional states, whereas the SUS evaluated smartphone usage. The findings demonstrated a notable association between the use of smartphones and the experience of adverse emotions. Nevertheless, a direct association between the usage of smartphones and happy feelings was only observed among male individuals. These data indicate that excessive smartphone usage may reduce unpleasant feelings in general, while the relationship with good emotions seems to be more intricate and maybe impacted by gender.

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 Keywords

Positive Affectivity, Negative Affectivity, Social Media Usage

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the ever-evolving landscape of literature, the twenty-first century has witnessed a profound transformation, wherein the traditional boundaries of storytelling have expanded exponentially. No longer confined to the pages of books, literature now thrives within the interconnected realms of social networks, environmental discourse, and digital platforms. This modern era of literature mirrors society's intricacies, capturing the zeitgeist through diverse lenses. Scholars, deeply engaged with these shifting paradigms, offer fresh perspectives that enrich our understanding of literary 9works in the present age. Broadly speaking, twenty-first-century literature can be categorized into three distinct genres: informative literature, which educates and enlightens; environmental literature, which addresses pressing ecological concerns; and digital literature, a hallmark of the postmodern era. The emergence of digital literature represents a revolutionary leap, fostering a dynamic exchange of ideas and democratizing access to literary works. Through e-books, blogs, webpages, and multimedia formats, this digital medium transcends traditional constraints, captivating audiences with its interactivity and accessibility. Indeed, the benefits of digital literature are manifold. Its seamless accessibility ensures that literary treasures are always within reach, while the immersive nature of digital content fosters engagement and inspiration. Unlike their print counterparts, online texts and webpages are perpetually available, meeting the insatiable demand for literary exploration in an age of constant connectivity

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Literature, digitisation, interactivity, society, demand

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Exhaust noise is one of the main causes of vehicle disturbances, and the exhaust system is designed to reduce the noise level to meet demand levels and lower emission levels. Modern engines must be powerful while also meeting stringent pollution standards. In automobiles, the exhaust system plays an important role in removing exhaust gases from the combustion chamber after the combustion of the air and fuel mixture. The exhaust pipe, or valve, is called the exhaust manifold. Increasing the diameter of the exhaust manifold can increase the airflow rate within the manifold. A CAD model was built using Solidworks (2022) software in the form of an SLDPRT format, and that file was saved as an STL file. It was then sent to a 3D printer for printing of the part using 3D printing technology, which converts the digital design of the object into a physical part.

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 Keywords

Exhaust manifold, Solidworks, CAD model, 3d printing.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper presents a comprehensive study on the implementation of a Programmable Logic Controller (PLC) based system for tank temperature control utilizing a Proportional Integral Derivative (PID) algorithm. The system incorporates a Allen Bradley Micro820 PLC, IO module, a 4-20mA control signal operated Solid-State Relay (SSR), a heater, and a Resistance Temperature Detector (RTD) PT100 for temperature measurement. The objective is to achieve precise and efficient temperature regulation within the tank while minimizing energy consumption. The paper details the design, development, and testing phases of the system, focusing on the PLC programming for PID control, hardware integration, and calibration processes. Experimental results demonstrate the effectiveness and accuracy of the proposed system in maintaining desired temperature setpoints within the tank, showcasing its potential for industrial applications requiring reliable temperature control mechanisms. Additionally, insights into the system's performance under various operating conditions and potential areas for future enhancements are discussed.

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 Keywords

PLC, TANK TEMPERATURE CONTROL, USING PID ALGORITHM

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

An artificial intelligence (AI) computer program called an intelligent personal assistant helps students with their skills and areas for improvement. The use of voice personal assistants is growing more widespread in today's environment. From basic tasks like launching an application or setting an alarm to more complex tasks like taking notes, modern IPAs can perform a wide range of tasks. AI assistants include Alexa from Amazon, Siri from Apple, and Google Assistant. Therefore, in order to help students who need placement preparation and get placed in their necessary domain, we suggest a chatbot and a blog with placement-related content

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Creative Commons Attribution 4.0 and The Open Definition

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Intelligent Personal Assistant, NLP, ASR, Location of Books, Placement Training Bot.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Formulating and evaluating polyherbal tablets for PCOS treatment is the main goal of research work. It includes three herbs: Asparagus Racemosus (roots), Glycine max (L) Merr (seeds), and Trigonella frenum graecum (seeds). A polyherbal tablet was developed using these herbs that have potential. In the preparation, various concentrations of dried powder from these three plants were used. Wet granulation method was use to formulate tablet by using potato starch as a binder. A phytochemical examination of the produced polyherbal tablet reveals the presence of flavonoids and saponin, which play an important role to overcome the insulin resistance and shows the antiandrogenic property. Preformulation experiments were conducted to assess precompression parameters, the preformulation studies consist angle of repose, carr's index, bulk density, tap density, and hassner's ratio and after that, the preparation of tablet performed evaluation parameter's such as hardness, friability, appearance, weight uniformity, disintegration, and in vitro dissolution. May the tablet will effective to treat the PCOS. And may it will show the benefits to cure the PCOS. In order to maximize the benefits of PCOS treatment, more research can look into other herbal powders and formulate it better, and to developed better remedy by using herbs, which have potential to treat the PCOS.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

anti androgenic, insulin resistance, PCOS, Shatavari, Methi

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Due to the sea change in retail scenario and continuing increase in organized retail, many giant retailers have come up with Private Label products in various product categories. Consumers are switching from National Brands to these private label products. This research aimed at finding the value because of which customers prefer private labels over national brands and to know whether price is the only factor because of which this change can be seen. However, it was observed that price is not the only factor, there are other factors as well which are responsible for this switching behaviour of customers. Perceived Quality has always been a crucial factor, along with which brand name and availability are other important factors, in which customers do find value and prefer private labels over national brands.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Private Labels, National Brands, Perceived Quality, Consumer Behaviour, Customer Preference

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Creative Commons Attribution 4.0 and The Open Definition