Volume 14 | Issue 4

 Abstract

The objective of this study is to get to an idea and estimation about the implementation of sus-tainability certification standards projects on the financial presentation of tea factories located in Galle region Sri Lanka. The key focus of implementation of the Sustainable Standards schemes are the improvement of the economic, social and business performance of the industry that they are implemented. The study was done through an evaluation of financial status of tea factories operated under Sri Lanka Tea Board in Galle region, Sri Lanka where the sustainability certifica-tion has been seen at different scopes. The effects of these implementation of standards were measured through the assessment the following specific financial performance indicators: Re-turn on Assets (ROA), Return on Equity (ROE), Return on Sales (ROS), Return on Investment (ROI), Profits and sales performances. The research consists of both qualitative and quantitative methods which are focused on ensuring that an adequate number of figures were collected to conduct the analysis. The study methodology embraced for this research is a descriptive analy-sis among 50 sustainable certified tea factories in Galle region. Statistics collection was both primary (Questionnaire, Interviews, key figures) and some secondary data (company data on financial performance indicators) collection methods. Data was statistically analyzed using SPSS statistical tools version 23 for the quantitative data (Pearson Chi-Square test, Correlation and regression) and analyzed qualitative data using Microsoft excel.

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 Keywords

Voluntary Sustainable standards, financial performance, ROA, ROE, ROS

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There are so many challenges and issues in Social and Humanities Science . It includes poverty, inequality( economically and gender), regional disparities, unemployment, corruption, religion and caste disputes, militant, climate change, mental health, drugs, smoking, drinking, pollution etc. Recently a big social challenge is arising. That is cyber crime. The major reason behind this is digital payments. Digital payments have made life easy. No need to keep cash . But this time it has become more challenges. In this paper SWOT analysis is discussed. A digital payment, sometimes called an electronic payment, is the transfer of value from one payment account to another using a digital device or channel. This definition may include payments made with bank transfers, mobile money, QR codes, and payment instruments such as credit, debit, and prepaid cards. Internet Banking, also known as Net Banking, allows customers of banks and financial institutions to make financial transactions through various digital payment modes like NEFT, RTGS, and IMPS. For an online payment to happen, both the customer and the merchant must have bank accounts, access to online banking, and a device to make the payment. Additionally, they need to be registered with a payment intermediary, such as a bank or a service provider. For example if you purchase something from your local grocery store and choose to pay via any other payment method (Mobile payment apps, banking cards ,Unstructured Supplementary Service Data(USSD), Aadhaar Enabled Payment System (AEPS), Unified Payments Interface (UPI), Internet Banking ,Mobile Banking etc.) that also is a digital payment.

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Digital Payments, Internet Banking, India, cyber crime, customers, banks, financial institutions

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This study explores the cultural significance of folk art among the Reang (Bru) community of Tripura, with particular focus on textile weaving, bamboo craft, ornaments, music, and dance. Drawing on fieldwork conducted in Kanchancherra village in Dhalai District, along with earlier observations and informal interviews, the research highlights how these art forms are deeply embedded in everyday life and identity rather than functioning as separate, purely aesthetic traditions. Weaving remains a central expression of Reang womanhood, and the rignai and risa are still worn with pride. While older women maintain traditional black-and-white designs, younger women increasingly adopt brighter colours and new patterns, reflecting both continuity and subtle change. Bamboo crafts such as baskets and mats continue to serve domestic, agricultural, and ritual purposes, though their everyday use is declining due to the availability of cheaper industrial alternatives. Ornaments retain cultural value, especially during festivals, but the shift from silver to aluminium and other metals signals changing economic conditions and evolving gender roles. Music and dance, particularly Hojagiri, remain vibrant and widely performed, supported by schools and cultural programmes. However, knowledge transmission is increasingly fragile as younger generations balance education, migration, and shifting aspirations. The study suggests that community-led initiatives, school-based cultural activities, and market-linked craft support could strengthen continuity while allowing creativity and adaptation. The findings emphasise that preserving Reang folk art is not only about safeguarding craft techniques but also about sustaining cultural identity, social memory, and community pride.

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 Keywords

Bru community; rignai; risa; bamboo craft; cultural identity; Tripura.

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With the rapid advancement of artificial intelligence and generative technologies, the rise of deepfake audio and video has become a major concern for digital security, branding authenticity, and misinformation prevention. This project presents an automated system capable of detecting deep fake audio and video using advanced AI and Deep Learning techniques. The system analyzes facial expressions, lip synchronization, voice patterns, and spectral audio features to identify inconsistencies typical found in manipulated media. Deep Learning models such as CNNs and Transformer-based architectures are utilized for recognizing subtle manipulation artifacts.

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 Keywords

Deepfake Detection, Artificial Intelligence, Deep Learning, CNN, LSTM, Misinformation Prevention, Digital Security.

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Paytm has a large user base in India and plays an important role in the digital payments ecosystem. The platform has more than 333 million registered users and over 100 million monthly active users, showing its widespread adoption across the country. In the Unified Payments Interface (UPI) ecosystem, Paytm holds around 7-9% of the market share, making it one of the major digital payment applications in India, although platforms like PhonePe and Google Pay have a larger share. Paytm is widely used for mobile recharges, bill payments, online shopping, and merchant payments. Its growing user base and merchant network highlight the increasing acceptance of digital payments in India.

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Key Words: Paytm, digital payment platform, transfer cash

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Retail businesses throughout the world, especially regional textile retailing, have been significantly influenced by the digital transformation. This study focuses on how Kanyakumari District's (KK District) textile retail marketing can be improved through digital transformation. The study analyzes the usage of digital tools like social media, e-commerce, and digital payments using primary data gathered from consumers and textile retailers. The outcomes show that digital transformation boosts sales performance, broadens the market, and enhances consumer engagement. However, issues including a lack of technical expertise and infrastructure constraints continue to exist. Recommendations to increase textile retailers' usage of digital technology are included in the study's conclusion.

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Key words: Retail Marketing, Digital innovations, Traditional techniques.

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 Abstract

Attendance monitoring is an essential requirement in educational institutions to maintain discipline and performance records. Traditional manual systems are error-prone, while biometric systems often involve higher costs and longer processing times. This paper proposes an IoT cloud-integrated automated attendance system for enhanced security and accuracy. Each student carries an RFID tag that is scanned by the RFID reader to mark attendance. To prevent proxy usage of RFID cards, the system incorporates a camera module that captures the image of the individual during scanning, enabling cross- verification. The attendance data is stored in a real-time cloud database, allowing instant access for report generation and analysis. The system also sends notifications to the parents of individual students regarding their attendance status and features a web interface to track attendance changes on a date-by-date basis. This solution reduces manual effort, improves reliability, enables real-time monitoring, and provides efficient, secure, and transparent attendance management suitable for schools, colleges, and other organizations.

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IoT, Cloud-Integrated Attendance System, RFID, Real-Time Database, Notification Service, Web Interface.

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This research investigates the association between emotional coping via night-time YouTube consumption and sleep disturbances among working adults aged 25 to 65 years. Amidst rising digital engagement, YouTube serves not only as a source of entertainment but also as a tool for managing stress, emotional exhaustion, and psychological distress. The primary aim of this study was to determine whether emotionally motivated YouTube use during night hours is significantly linked to disruptions in sleep. A quantitative, non-experimental correlational design was utilized. Data were gathered through an online survey administered to 100 participants, with 82 individuals (N = 82) meeting the inclusion criteria of regular night-time YouTube usage (post-9 PM, at least three times weekly). The study employed self-developed measures, including the Night-Time YouTube Usage and Emotional Coping Scale and the Sleep Quality and Sleep Disturbance Scale Pearson's correlation analysis demonstrated a statistically significant moderate positive correlation between emotional coping through night-time YouTube viewing and sleep disturbance, r(78) = .49, p < .001. This finding suggests that greater emotional dependence on YouTube during night hours is associated with adverse sleep outcomes, such as delayed sleep onset, diminished sleep quality, and heightened daytime fatigue. Nonetheless, the correlational design precludes causal inferences. These results emphasize the psychological relevance of digitally mediated coping strategies and their impact on sleep health. The study highlights the importance of addressing emotionally driven digital behaviors within mental health interventions, sleep hygiene protocols, and digital well-being initiatives.

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Emotional coping, Night-time YouTube use, Sleep disturbance, Digital coping, Sleep quality

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Heart disease remains one of the leading causes of mortality worldwide, posing a significant challenge to healthcare systems due to its complex etiology and the need for early and accurate diagnosis. With the rapid growth of medical data and advances in computational intelligence, machine learning and deep learning models have been widely adopted for heart disease classification. However, most high-performance models operate as black boxes, providing predictions without offering insights into how decisions are made. This lack of transparency limits clinical trust, interpretability, and ethical adoption in real-world healthcare environments. Explainable Artificial Intelligence (XAI) addresses this critical gap by enabling models to provide human-understandable explanations alongside predictions. This research proposes an XAI-driven methodology for heart disease classification that balances predictive accuracy with interpretability. The methodology integrates structured clinical data such as age, cholesterol levels, blood pressure, electrocardiogram results, and lifestyle indicators with interpretable machine learning techniques. By embedding explanation mechanisms such as feature attribution, rule-based reasoning, and local explanation models, the system allows clinicians to understand why a patient is classified as high-risk or low-risk. The proposed approach aims to improve diagnostic confidence, support clinical decision-making, and enhance patient trust by offering transparent and accountable AI outcomes. Ultimately, this study contributes to the development of ethical, reliable, and clinically applicable AI systems in cardiovascular healthcare.

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XAI-based framework,SHAP,xNoise,precision ,CNN,RNN,GRU,LSTM,SDCNN

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Air Quality Monitoring, Machine Learning, XGBoost, Linear Regression, Internet of Things (IoT), ESP32, Health Risk Prediction, PM2.5, Environmental Monitoring, Smart System

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Rapid urban growth and rising population density have led to increased security challenges in today's cities. Traditional fixed surveillance setups, like CCTV cameras, have limited coverage areas and often leave blind spots. They also rely heavily on existing infrastructure and can be slow in responding to incidents. This paper introduces a new mobile surveillance solution known as the Urban Security Surveillance Car. It uses advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), GPS tracking, and cloud computing to improve urban monitoring. The system includes real-time video recording, smart object detection, a central monitoring dashboard, and automatic alert functions. By combining mobility with smart data analysis, the Surveillance Car provides better coverage, faster response times, and easier integration into smart city systems. The proposed model shows better performance and flexibility compared to traditional fixed surveillance methods.

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Urban Security, Smart City, Surveillance Vehicle, AI Monitoring, IoT, GPS Tracking, Cloud Surveillance

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Piper nigrum Linn., commonly known as black pepper and referred to as Filfil Siyah in the Unani system of medicine. It belongs to the family Piperaceae and is among the most widely used spices worldwide, earning the epithet "King of Spices" due to its exceptional culinary, and medicinal significance. It is indigenous to India, and it has a long history of use in traditional medicine for the management of digestive, neurological, respiratory, and metabolic disorders. The present review aims to compile classical Unani literature, botanical description, phytochemistry and scientific evidence to highlight the therapeutic potential of Piper nigrum. The fruits are rich in bioactive compounds, particularly piperine, along with essential oils, alkaloids, phenolics, and terpenoids, which contribute to their wide range of pharmacological activities. In Unani medicine, Filfil Siyah is described as Muqaww?-i-Jigar (liver tonic), Muqaww?-i-A???b (nervine tonic), K?sir wa Mu?allil-i-Riy?? (carminative), Mudirr-e-Baul (diuretic), Mudirr-e- Haiz (ammenogogue), Mushtah? (appetizer) and is effective in treating various diseases such as Bu?l?n al-Ha?m (indigestion), Amr?z-e-Dim?ghiya B?rida, Amr?z-e-A???b (neurological disorders), Amr??-e-Jigar wa ?i??l (liver and splenic diseases), Waja? al-Kh??ira wa Amr??-i-Maf??il (lumbago) and arthritic diseases. Scientific studies have demonstrated its antidepressant, neuroprotective, analgesic, anticonvulsant, antimicrobial, antioxidant, digestive stimulant, and bioavailability-enhancing properties. This review highlights the therapeutic potential of Piper nigrum as a valuable medicinal plant supported with scientific evidence.

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Piper nigrum, Filfil Siyah, Piperine, Unani medicine, Bioavailability enhancer.

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 Abstract

This paper presents Sahaaya - Integrated Life Saving Services, a centralized emergency response system designed to provide real-time assistance by integrating multiple critical services such as ambulance booking, blood donation, and safety alert mechanisms into a unified digital platform. The proposed system implements a multi-layer service architecture comprising a Request Processing layer for handling user inputs and emergency requests, a Real-Time Communication layer for instant notifications and tracking using WebSocket-based communication, and a Service Integration layer that connects users with nearby service providers based on location and availability. The system is deployed using a scalable full-stack architecture with React/React Native frontend, Node.js backend, and MongoDB/PostgreSQL databases to ensure efficient data handling and secure communication. A priority-based request handling mechanism ensures faster response for critical emergencies, while integrated modules such as SOS alert system, live ambulance tracking, blood donor matching, and safety tools (including fake call feature) enhance system reliability and usability. A real-time dashboard interface provides live updates, request status tracking, and user interaction features for seamless coordination. Experimental analysis demonstrates that the system significantly reduces response time, improves service accessibility, and maintains stable performance under concurrent user requests, with emergency response actions processed within a few seconds under normal network conditions.

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Emergency Response System, Ambulance Booking, Blood Donation, SOS Alert, Real-Time Tracking, Public Safety, Smart Healthcare, WebSocket Communication, Integrated Services, Mobile Application.

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ABSTRACT: Women empowerment is a central concern of the 21st century. In India, it has gained considerable attention in recent years as it plays a crucial role in achieving inclusive and sustainable development. Women empowerment incorporates an environment wherein women can breathe without any fear of oppression, exploitation, or discrimination in a patriarchal or male-centric structure. In a developing country like India, achieving gender equality, social justice, human development, and sustainable growth is vital. Despite constitutional guarantees of equality and various government efforts, Indian women continue to face several issues. Women empowerment is still an illusion of reality. Various social evils related to women can be seen in daily life, like inequalities in employment and education, gender, caste, class, religion, and region. To eliminate these social evils, women's empowerment can be a crucial tool to enhance women's abilities. It can be very helpful in making strategic life choices. The main objectives of the study are to examine the current status of women's empowerment in India and to investigate the sociological factors that affect women's empowerment in India, with a particular focus on patriarchy, gender norms, caste, class, and institutional structures that shape women's access to resources and decision-making power. The study adopts a descriptive and analytical research design that is truly based upon secondary data sources. The findings of the study revealed that educational and health indicators are improved, but still gaps persist, especially among rural and marginalized women. Female labor force participation remains low that limits their economic empowerment. Patriarchal norms, unequal access to education and employment, and structural barriers continue to restrict women's substantive empowerment and decision-making power. The research study also discusses the role of family, community, government, and civil society in promoting women empowerment.

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KEYWORDS: Women empowerment, Injustice, Inequality, Gender Discrimination, Patriarchal society

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Social media posting has become an integral part of daily life among college students, influencing self-expression, social interaction, and online identity. While social media platforms provide opportunities for connection and visibility, there are growing concerns regarding the impact of frequent posting behaviour on students' mental health. The present study examines the impact of social media posting behaviour on the mental health of college students in Surat City, focusing on students enrolled in the Commerce and Management streams. Using a structured questionnaire and analysing 123 responses from colleges across Surat City using SPSS, the research examines four key factors influencing social media posting behaviour, including Social Approval, Social Comparison, Fear of Missing Out, and Habit or Addiction. The impact on mental health is assessed through four key indicators: anxiety, stress, depressive mood, and sleep and well-being. In the present study, Exploratory factor analysis identified two principal factors significantly affecting social media posting behaviour, Posting Habit and Comparison and Social Approval Seeking. Correlation and multiple regression techniques revealed statistically significant associations between social media posting behaviour and mental health outcomes. Results of the said study indicate that increased social media posting behaviour is associated with higher levels of psychological distress, including anxiety, stress, depressive mood, and sleep disturbance. The study highlights the need for greater awareness of responsible social media engagement among college students.

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Social Media, Social Media Posting Behaviour, Mental Health.

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Sesame seeds; Storage fungi; Relative humidity; Temperature; Aspergillus spp.; postharvest storage

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Workplace stigma surrounding mental illness continues to be a major barrier affecting employment opportunities and recovery outcomes for individuals living with mental health conditions. Despite growing awareness, negative attitudes, discrimination, and lack of support persist in organizational settings. The present study aims to examine the impact of workplace stigma on employment barriers and its subsequent effect on recovery among individuals experiencing mental illness. A mixed-method research design was adopted, incorporating both quantitative and qualitative approaches. Data was collected using a structured questionnaire assessing stigma, employment barriers, and recovery perceptions. The findings indicate a strong relationship between perceived workplace stigma and employment challenges. Furthermore, employment was found to play a crucial role in enhancing recovery, including psychological well-being, self-esteem, and social functioning. High levels of stigma were associated with reduced recovery outcomes. The study highlights the need for inclusive workplace policies, mental health awareness, and stigma reduction initiatives to improve employment opportunities and recovery trajectories.

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Workplace Stigma, Mental Illness, Employment, Recovery, Discrimination

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The present research investigates the associations among social media addiction, mindful self-care, parenting styles, and family functioning in parents of young to middle-aged children. In today's digital world, social media has become a necessary aspect of daily life, affecting the way people communicate, express emotions, and maintain relationships. Although these two platforms provide some advantageous features, such as connectivity, information sharing and retrieval, overuse and addiction to them have caused concerns about psychological well-being and family functioning among the users. The study utilized a quantitative approach to research employing descriptive, correlational, and inferential analysis. The participants comprised 361 young to middle-aged adult parents from India, Qatar, Dubai, and the US who were recruited using convenience sampling. Among these tools were Bergen Social Media Addiction Scale (BSMAS), Mindful Self-Care Scale (MSCS) and Parenting and Family Adjustment Scales (PAFAS).

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Adolescents, Academic Stress, Psychosomatic Disorders, Mental Health, Family Pressure, Societal Pressure

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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN SYNFARA PVT. LTD.

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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN SYNFARA PVT. LTD.

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Microsponge can be easily assimilated into the TDS which may retain dosage form on skin and has been used as oral delivery using bioerodible polymers particularly for colon precise delivery which may improve patient passivity due to its site specificity and extending dosage intermissions.

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Oxaprozin is a synthetic antifungal drug which is used to treat fungal infections for topical therapy.

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