Volume 12 | Issue 4

 Abstract

Comparative advertising, a powerful tool for brand differentiation and consumer decision-making, is subject to a nuanced framework that balances the interests of businesses, consumers, and competitors. This paper aims to provide a comprehensive analysis of the legal regulations governing comparative advertisements in India, shedding light on the relevant statutes, case law, and the implications for businesses and consumers. The paper begins by examining the statutory framework, primarily the key provisions of the Consumer Protection Act, 2019, and the Trademarks Act, 1999, which have a significant impact on comparative advertising. It explores the permissible limits and restrictions imposed by these laws, including issues related to false or misleading advertising, disparagement, and protection of intellectual property rights. The role of regulatory bodies such as the Advertising Standards Council of India (ASCI) is also scrutinized in ensuring adherence to ethical advertising standards. Additionally, the paper delves into judicial decisions that have shaped the legal framework for comparative advertisements. It discusses landmark cases that have established precedents for evaluating the legality and permissibility of comparative advertising. Through a critical analysis of these cases, the paper aims to provide insights into the principles that guide the Indian judiciary in deciding cases related to comparative advertising. In conclusion, this research paper offers a holistic understanding of the legal framework governing comparative advertisements in India, addressing the intricate balance between commercial interests, consumer protection, and fair competition. By examining the legislative and judicial landscape, it provides guidance for businesses and consumers, promoting responsible and ethical advertising practices in the Indian market.

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advertising, consumer protection, disparagement, intellectual property, Trademark

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Medicine presently used to treat cough are among the most extensively used over the counter medicines in the world, despite a recent analysis suggesting that there is a little evidence to similar medicines produce any meaningful efficiency. Syrup is generally useful and popular dosage form which is used for the treatment of cough and cold. We prepared the herbal cough syrup by adding decoction of herbal drugs such as Ginger, Tulsi, Liquorice, black pepper, funnel, peppermint, clove and expcipients like peppermint oil ,methyl paraben with jaggery as a base. The herbal cough syrup is formulated by using decoction method. Adding the decoction of herbal drugs with base of jaggery is helpful to the formulation for thick and preserve the formulation. That was helpful to increase the shelf life of formulation of herbal syrup. The added jaggery sweetener can also help to increase the palatability of some herbal drugs. The finally develop the herbal cough syrup with the base of jaggery. The aim of this study is to develop a herbal cough syrup and evaluate the parameters such as turbidity ,colour, odour, taste were compared with the changes in accelerated stability testing. Quality of final herbal cough syrup was evaluated with the parameters such as physical appearance like colour, odour, taste, pH, viscosity. Clove oil acts as an expectorant for treating respiratory disorders, including colds bronchitis, cough, asthama and upper respiratory conditions.

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Herbal cough syrup, Dry cough, wet cough, decoction extraction, Evaluation.

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Hair related concerns are chief complaint by patient in modern world. By examining the latest scientific studies, emerging trends, and the most recent advancements in hair care, this review aims to provide a comprehensive overview of the topic. Furthermore, it seeks to identify gaps in the existing literature and highlight areas where further research is needed. While the review aims to discuss a broad range of hair problems and their causes, it is not an complete analysis of every hair-related issue. The focus will primarily be on common modern day hair problems, such as hair loss, dandruff, hair damage, premature graying, and hair thinning. The purpose of this literature review is to present a valuable resource for individuals seeking information on modern day hair problems, as well as for healthcare professionals and researchers working in this field.

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Modern day, hair problems, hair, hair loss, hair damage

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Ondansetron, Distilled water, UV-Visible Spectrophotometric method, Development, Valid

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Pro thrombotic state, Mean platelet volume, Platelet distribution width, Platelet-large cell ratio, Diabetes mellitus, HbA1c level.

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This project presents an AI-driven interview preparation bot, merging Python with Fast API for backend functionality and React with Vite for frontend interaction. Leveraging OpenAI API for natural language processing and Azure Speech Service for voice communication, users engage in interview simulations with real-time feedback. Firebase authentication ensures secure access, while Fire store manages chat history for review. Through an intuitive dashboard, users record responses, manage history, and seamlessly navigate the interview process. This innovative tool aims to empower users with enhanced interview skills, bolstering confidence and success in professional endeavors.

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NLP, Interactive AI Chatbot, Job Interview.

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This article takes a look at the Indian telecom market as it is right now to make sense of Vodafone-Idea's current position; the merger did more than just make a telecom behemoth; it has far-reaching consequences for the company, its services, its staff, and its customers. Merger rumours between Vodafone and Idea shook up India's telecom industry in 2017. This is adopt drastic measures just to stay afloat. At the same time that Idea Cellular Limited became a part of the Aditya Birla Group, Vodafone India surpassed Idea Cellular Limited to become the number two telecom operator in India by user base. This study mainly focuses on the merger deal that was reached between Idea Cell and Vodafone India. On March 20, 2017, the two sides officially announced the $23 billion agreement.

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A FINANCIAL IMPACT OF MERGER ANALYSIS On VODAFONE IDEA

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Border surveillance is the most important task in the field of public defense and security. To maintain peace and to ensure safety of a country's people, the borders need to be kept under24/7 monitoring. Especially, under current circumstances, when conditioning like terrorist infiltrations and illegal movement of both living as well as non-living beings have come common, it becomes of utmost significance to rigorously cover the border areas against similar conditioning.

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Border surveillance, monitoring, infiltrations, background subtraction, intruder

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Daridorexant, Stability Indicating RP-HPLC Method, Validation

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The development of sign language detection systems leveraging machine learning techniques represents a pivotal advancement in bridging communication gaps for individuals with hearing impairments. Sign language, a visual and gestural form of communication, plays a vital role in enabling deaf and hard-of-hearing individuals to express themselves and interact with the world around them. These systems utilize computer vision and natural language processing algorithms to recognize and interpret the intricate gestures and movements that constitute sign languages. By doing so, they provide real-time translation of sign language into text or spoken language, making it accessible to a wider audience and facilitating more inclusive communication.

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CNN, TensorFlow, TSL, OpenCV

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This study looked into the use of spent grain flour in pasta development which are leftover grain from distilleries for its fibre and protein content. Using a D-optimal approach, the study sought to maximise the impact of spent grain input on pasta's qualitative metrics. The wasted grain percentage was changed (25%, 30%, 35%, and 40%) to optimise the pasta matrix, with an emphasis on cohesiveness, fracturability, protein, total dietary fibre, total plate count, cooking loss, in-range firmness, and colour paste. The results showed that the best proportion of spent grain in the pasta recipe was 25%. This discovery highlights the potential of using leftover grain in pasta manufacturing, providing a sustainable alternative for improving nutritional properties while keeping desirable texture and sensory features. Overall, this study provides useful insights into the development of functional pasta products, which fit with the growing desire for sustainable and nutritious food options.

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Key words : spent grain; pasta; brewery; energy; barley

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Crime and Punishment, written by Fyodor Dostoyevsky and published in 1866, is one of the most remarkable books ever written on Crime Fiction and the psychology of crime. While this masterpiece has many critically acclaimed sections, one of the standout scenes is the scene of the crime where Rodion Raskolnikov, a destitute and desperate former student goes on to murder Alyona Ivanovna, an old moneylender woman and then, Lizaveta Ivanovna, her sister. This paper intends to show through a close reading of the scene of crime that there are many attributes to this scene, from the varying pace of narration and distinct syntactical and grammatical patterns, to the fascinating range of material objects that come into view during the scene. The scene is full of uncanny thoughts that Raskolnikov has, which pave the way for a constant shift between the demon and the human inside Raskolnikov, and we have been taken along with him on a journey and consequently, have been implicated in the act. The murder of Lizaveta upsets the entire idea of the murder as it was unpremeditated and it takes the already graphic depiction of violence to another new level. The absolute vulnerability of Lizaveta during the murder could not be missed by Raskolnikov and it drives him crazy. He starts questioning his deed frantically and wants to run away from the scene. This paper shall attempt a detailed close reading of the scene of crime while paying special attention to these aspects.

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Crime, Psychology, Morality, Dilemma, Guilt, Remorse.

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Diaphragm Wall is generally reinforced concrete wall constructed under the ground using polymer or bentonite to stabilize the soil or to protect the collapse of soil during excavation. This technique involves excavating a trench that is kept full of fluid of slurry like, (Bentonite or Polymer). This technique is commonly used in congested areas. Where It can be installed in close proximity to existing structure. Also Used in conjunction with "Top Down" construction technique. Diaphragm wall is widely used in construction of underground Metro station. It is very important structure, as work as a retaining wall also. Indian code for design and construction of diaphragm wall, IS 9556-1980 gives recommendations for construction procedure. Furthermore this document provides sufficient information on the construction methods including site installations, the personnel to execute the job, major machinery and materials required, inspection and the safety and health matters considered necessary to successfully carry out the construction.

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Paper publication

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In response to escalating concerns regarding vehicle security and unauthorized usage, this paper presents a comprehensive solution incorporating Remote Vehicle Authentication, Authorization, and GPS Tracking systems. With a focus on addressing the prevailing security lacunae in diverse vehicular contexts, the proposed Internet of Things (IoT) device, seamlessly adaptable to vehicles of varying makes and models, integrates with an intuitive mobile application for real-time access to vehicle security status. Key to this system is the integration of GPS tracking technology, facilitating precise location monitoring and verification, thereby fortifying security measures and enabling efficient fleet management. The methodology encompasses the development of the IoT device utilizing Arduino and ESP32 board, alongside the implementation of fingerprint authentication and encryption techniques for remote vehicle authentication. Concurrently, the mobile application, constructed on the Flutter framework, incorporates features for authentication, authorization, and GPS tracking, interfacing with the Blynk server for seamless communication with the IoT device. Rigorous testing and evaluation ensure the system's functionality, reliability, and security under diverse operational scenarios, while user feedback mechanisms inform iterative enhancements. The culmination of this endeavor heralds a significant advancement in vehicular security protocols, poised to augment operational efficiencies and mitigate security risks across diverse vehicular domains.

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Remote Vehicle Authentication, Authorization, GPS Tracking, IoT, Flutter Application, Blynk Server, Arduino, ESP32 Board, Fingerprint Authentication, Fleet Management

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 Abstract

????? ?? ?? ????? ??? ????? ?? ????????? ????? ??? ?? ??? ??? ???? ???? ??,1936 ??? ???? ??????? ?? ????? ???? ???? ????? ??? ?? ?? ???????? ??? ?? ??? ??? ???? ?? ?? ? ?? ???? ???? ??? ??? ????? ???? ????? ??? ,??? ?? ??? ?? ?? ???? ???? ???? ?? ?? ????? ???? ???? ????????? ?? ???? ???? ??? ????? ?????? ???????? ?????? ?? ????? ???? ?? ???? ???????? ?? ???? ???? ?? ?????? ????? ???? ??? ????? ?? ?? ???? ??? ???? ?????? ??? ????? ????? ?? ??? ??????????? ?? ?????????? ????? ?? ????????? ????? ??? ?? ???? ??? ???????????? ???? 28 ?? 1936 ?? ????? ??????? ??? ????? ?? ?????? ???? ?? ?? ??? ??????????? ?? ???? ???? ?? ???? ??? ???? ????, ???? ?? ???? ?? ?? ????? ???? ?? ????? ???? ??? ???????? ?? ???? ???? ?? ?????? ????? ?????? ????? ?? ??? ???? ???????? ?? ????????? ??. ????? ??????????? ???? ???? ?? ??? ?????? ??? ??? ?????? ???????? ?? ?????????? ??????? ??? ??, ??????? ????? ?? ??? ?????????? ??? ????? ?? ??? ??? ?????? ???? ????????? ??????? ??????????? ??? ????? ?? ?????????? ???? ???? ??? ?????? ?? ?? ???? ?????? ???? ?????? ?? ????? ???? ?? ????? ???? ?? ??????? ?????? ?? ???? ????? ?? ???? ??????? ?? ???? ???

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"??????? ???????????? ??? ????? ?? ????? ?? ???????????"

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This study aims at optimizing inventory management tactics in the apparel industry to increase operational efficiency and profitability. The study takes a quantitative approach, analyzing inventory classification using ABC Analysis and proposing the use of Economic Order Quantity (EOQ) models to reduce ordering and carrying costs. The objectives include evaluating material classification, determining EOQ, and recommending adjustments for better inventory management. The analysis is based on primary data collected directly from apparel firms, which includes inventory levels, demand trends, lead times, and associated expenses. The study uses approaches such as ABC Analysis, EOQ determination, and establishing reorder points and safety stock levels to provide actionable insights for improving inventory management processes in the garment industry.

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Inventory management, Apparel industry,EOQ, Safety Stock, Optimization, Demand forecasting, Inventory control, Lead time, Cost reduction.

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Kuthiyottam is a ritualistic folkdance form performed as an offering during the festive seasons in Devi temples, especially in the southern parts of Kerala (A southern Indian State). The most important Kuthiyottam performance is organized at the festival of Chettikulangara Bhagavathy Temple in Alappuzha. This folkart form, similar to nara bhali or human sacrifice, is usually held during the month of Kumbham in accordance with the Malayalam calendar. This is also organized in Harippad, Kayamkulam, Ochira, Mavelikkara, Chengannur and Karunagappalli besides Chettikulangara. Kuthiyottam is an important event also in the temples of Valiyakulangara, Panayannarkkavu, Ramapuram, Pazhaveedu, Shastamkotta, Muthukulam, Karuvattu, Vettati, Sharkkara, Kadaykkal and Attukaal. It is also conducted as a new ritual at the Devi temples of Alappuzha, Thiruvananthapuram and Kollam districts and is practiced in the Devi Temples in Kottayam, Idukki and Ernakulam districts as an art form. The art forms let the devotees and general public experience the unwritten past, culture and history of rituals and they are called as performing arts. Kuthiyottam is one of Kerala's most well-known folkart forms. It is a work of art in which one can observe the blending of life and culture of the people of central Kerala with no prejudice based on caste or faith. Sincere dedication to art and life, spiritual practices and tasks undertaken by the predecessors of a generation of people for the success of this art form are reflected in its practice. It is an event in which people from the society gather on the stage to celebrate. One can observe the entire community praying together for the village to prosper and be free of diseases. It is an evolving art form, retaining its cultural identity.

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Kuthiyottam, temple art form

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This paper introduces a solution of partial differential equation using numerical mehods. The numerical results demonstrate that this method is able to provide more accurate numerical approximations in partial differential equation.

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Partial differential equation & Numerical methods

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This paper explores the transformative impact of Artificial Intelligence (AI) on various aspects of management in contemporary organizations. With the rapid advancements in AI technologies, businesses are increasingly leveraging these tools to enhance decision-making, optimize processes, and drive innovation. This paper provides an overview of AI applications in management, focusing on key areas such as strategic planning, operations, human resources, and customer relations. The discussion delves into the benefits and challenges associated with the integration of AI in management practices, offering insights into the evolving landscape of organizational leadership. The ongoing technological advancements in society, particularly the widespread digitization of the economy, are poised to exert a profound influence on the labor market and the roles of managers. The integration of Artificial Intelligence (AI) systems and robotics into workplaces presents both remarkable opportunities and potential threats, including the conceivable transformation or even disappearance of certain professions. Crucially, the capacity to adeptly redesign management systems in response to emerging opportunities and challenges emerges as a pivotal factor in facilitating organizational adaptation to the evolving conditions. This study undertakes a comprehensive analysis of trends in Artificial Intelligence usage, examining its impact on the labor market and the evolving responsibilities of managerial roles. It underscores the opportunities that AI affords to businesses and employees alike, emphasizing its potential to enhance efficiency and innovation. However, the study equally highlights the primary challenges associated with the implementation of AI in organizational management systems, ranging from concerns about job displacement to the intricate ethical considerations inherent in AI decision-making processes. Ultimately, the ability to navigate these complexities and strategically redesign management frameworks will be instrumental in fostering organizational adaptation that serves the interests of workers, employers, and society at large.

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Artificial Inelligence, AI, digital economy, digital management, smart decisions

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Counterfeiting and fraudulent activities in the global market pose significant threats to both consumers and legitimate businesses. This BTech project aims to address this challenge by proposing a solution for the detection of fake products through the integration of blockchain technology. The project explores the decentralized and tamper-resistant features of blockchain to establish a secure and transparent system for tracking the authenticity of products throughout the supply chain. The primary objectives include the development of a blockchain-based framework that ensures the immutability of product information and enables real-time verification. Smart contracts will be implemented to automate the validation process, enhancing efficiency and reliability. The project also seeks to investigate the feasibility of integrating emerging technologies, such as Internet of Things (IoT) devices, to enhance the granularity of data collected. Through the implementation of this solution, the project aims to provide consumers and stakeholders with a trustworthy means of verifying product authenticity, thereby mitigating the impact of counterfeit goods. The outcomes of this research are expected to contribute to the ongoing efforts in creating a more secure and transparent marketplace, fostering consumer confidence and protecting the interests of legitimate businesses.

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Counterfeiting, Fraudulent activities, Supply chain transparency, Immutability, Real-time verification, Smart contracts, Data granularity.

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