Volume 11 | Issue 4

 Abstract

This research paper examines the customer preferences on coupon code based promotional activities in Coimbatore city. This study used primary data collected from survey respondents in Coimbatore city. The survey was conducted by interviewing a total of 100 respondents from the local population. The objective of the study is to analyze the customer preferences on coupon code based promotional activities in the city. The survey results showed that customers are willing to use coupon codes for promotional activities, but they prefer to use them for discounts on products and services. Furthermore, the survey results also showed that customers are more likely to use coupon codes for online purchases, as opposed to offline purchases. In conclusion, the study found that coupon codes are an effective way of increasing sales and customer loyalty, and thus should be incorporated into promotional activities.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Coupon code, promotional activities, customer preferences, discount.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hundreds of users have combined social network sites (SNSs) like MySpace, Facebook, and YouTube into their normal lives, resulting in attracting millions of users to social media platforms. There are hundreds of networking sites that have varied practices and interests and offer a variation of technological features. However, the influence of social networking sites is expanding, affecting everything from social and educational to commercial and economic activity. Aside from its many other positive effects, social networking sites are reportedly playing a bigger role in today's enterprises. In order to clarify how SNSs affect enterprises, the goal of this study is to give a literature evaluation and classification scheme for research works in this area. Businesses have learned that internet marketing is a potential advertising strategy that may, give that there are over 4.5 billion internet users worldwide, they may find it easier to reach their target audience. People use the internet to find solutions to problems ranging from restaurant recommendations to grammar lessons. E-commerce has taken over the retail industry. According to Statistics, e-commerce will account for nearly 20% of global retail sales in 2021. According to projections, by 2025, these online stores will account for nearly a quarter of total retail sales worldwide. The COVID-19 pandemic was a significant factor in the growth of this online shopping mode. While people stayed at home to avoid the virus, they turned to online shopping. According to the Census Bureau, "e-commerce sales increased by $244.2 billion, or 43%, in 2020, the first year of the pandemic" (Brewster, 2022). 'From $571.2 billion in 2019 to $815.4 billion in 2020,' the economy's GDP will rise. As the number of online stores has grown, so is the requirement to distinguish oneself from other competitors. As known that the e-commerce experience is simulated, the way to distinguish one from the other is by optimally utilizing social media and developing digital marketing strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Internet, Marketing, Digital Marketing, Social Media, Businesses

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Shakespeare has numerous strong female characters; nonetheless, it is impossible to analyse these characters in terms of social or political background. They occasionally exploit their spouses' support to pursue their own political ambitions in clandestine ways. Shakespeare can also use the Elizabethan theatrical habit of women passing for males to represent some women in a way that permits them to be taken seriously. The women always return to the traditional female role after the plays where he does that, and the resolution is marriage and declarations of their subservience to men. However, every guy in those civilizations is surrounded by women, some weak but many powerful. Even if she may be dressed in clothing that denotes her subservient status, such as head and face coverings, complete body wraps, etc., every man has a grandmother, mother, sister, or daughter who he knows to be powerful. Shakespeare's representation of powerful women is one of his most intriguing themes. This essay focuses on ten of the plays' most fascinating female characters.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Strong women, genius, society, wealth, power, intelligent, feminist

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this study how we can use cow wastage as a building material is specified. Study said that it is right time to give best option to conventional Cement and Brick in building construction. It is useful to the society. Due to the urbanization most of the building and road construction are made of conventional cement and brick, while making cement and brick co2 emission percentage is high and it cause damage to the environment and it is our duty to save our mother earth from the greenhouse gases and gave proper option to the society. In this study we studied about cow dung plaster as well as cow dung brick. Cow dung is eco-friendly material in which potassium, magnesium and phosphorus like rich minerals are found in it and which are act as a good binder material according to the study. According to study cow dung is anti-thermal and anti-radioactive. Which helps to reduce the harmful radiations. The fibers present in the cow dung also helps for binding. In this study how bricks and plaster is made from cow dung is studied. The main objective of the study is to save environment from greenhouse gases. And reduce the sale percentage of cow as well as bull. And join them directly to the economy.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cow Dung, Cow Urine, Gypsum, Lime.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this paper we dicuss the 252(1) of company law and it's importance.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Section 252(1) of company act 2013, issue of the case and what is NCLAT and NCLT.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper attempts to analyze the status of Women Today the empowerment of women has become one of the most important concerns of 21st century. But practically women empowerment is still an illusion of reality. We observe in our day to day life how women become victimized by various social evils. Women Empowerment is the vital instrument to expand women's ability to have resources and to make strategic life choices. Empowerment of women is essentially the process of upliftment of economic, social and political status of women, the traditionally underprivileged ones, in the society. It is the process of guarding them against all forms of violence. The study is based on purely from secondary sources. The study reveals that women of India are relatively disempowered and they enjoy somewhat lower status than that of men in spite of many efforts undertaken by Government. It is found that acceptance of unequal gender norms by women are still prevailing in the society. The study concludes by an observation that access to Education, Employment and Change in Social Structure are only the enabling factors to Women Empowerment. Women empowerment is a debatable subject. At earlier time they were getting equal status with men. But they had faced some difficulties during post-Vedic and epic ages. Many a time they were treated as slave. From early twenty century their statuses have been changed slowly and gradually. In this regard, we my mentioned the name of the British people. After then, independence of India, the constitutional makers and national leaders strongly demand equal social position of women with men. Today we have seen the women occupied the respectable positions in all walks of the fields. Yet, they have not absolutely freed some discrimination and harassment of the society. A few numbers of women have been able to establish their potentialities. Therefore, each and every should be careful to promote the women statuses.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Women Education, Women Empowerment, Women Rights, NGOs, Violence against Women

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Human resource management (HRM) plays a crucial role in selecting the right candidates for employment, as it directly impacts the organization's performance and success. This research paper explores the methods and criteria utilized in HRM for selecting prospective candidates for employment. The study uses a qualitative research approach, and data is collected through semi-structured interviews with HR managers in various organizations. The findings suggest that HRM uses a variety of methods such as job analysis, recruitment, selection, and assessment tools to identify suitable candidates for different roles. Furthermore, the study highlights various criteria that are commonly used to evaluate candidates, including education, work experience, skills, and personal attributes. The research paper concludes that HRM must take a comprehensive approach to candidate selection to ensure that the right people are selected for the job, and that organizations need to prioritize the development of effective selection processes to ensure they attract and retain the best talent.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Candidates, Employment, Skills, Human Resource Management (HRM), Recruitment, Selection Process

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This book has examined the problem of non-compliance with and enforcement of the judicial decisions of the International Court of Justice (ICJ), exploring the legal foundations of the bindingness and enforceability of international judicial decisions, and evaluating the effectiveness of different mechanisms for enforcing ICJ rulings. Through a critical analysis of the ICJ's jurisprudence, the book has identified the factors that influence state compliance with ICJ decisions and the role of different actors, such as the UN Security Council, domestic courts, and regional organizations, in promoting enforcement. The book has also evaluated the strengths and limitations of existing enforcement mechanisms, and proposed several recommendations for strengthening the enforceability of ICJ decisions, including the potential of alternative dispute resolution mechanisms, the role of public opinion and civil society, and the impact of technological developments on the enforcement of international judicial decisions. Overall, this book makes a significant contribution to ongoing discussions about the enforceability of international judicial decisions and the development of international law.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

ICJ, International Court of Justice, Enforcing International Law, An Analysis of ICJ Decisions

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

???????? ???? ??? ?? ????-???? ?? ?????? ??? ??? ???? ???? ? ???? ?? ??????? ??? ??????-????? ?? ???, ????? ??? ???? ?? ?????? ?? ?? ???????? ???? ??? ????? ?????? ?? ??? ?? ???? ??? ??? ?????? ??? ?? ???? ?? ???????? 19??? ??? ?? ???? ???? ???? ??? ??????? ?? ???? ?? ???? ???? ?? ???? ??? ???? ???? ???? ?? ?????? ??????? ??????? ?? ??? ?????????? ???????? ??. ?????? ??????? ?? ??????? ?? ???? ??? ?????? ??? ???? ????? ???? ??? ???? ?? ???????, ?????-??????, ???, ????? ?? ?????-?????? ???????? ?? ???? ???? ??. ?????? ??????? ??? ????? ???? ?????????????, ??? ??? ?????? ?? ??????? ????? ??????? ?? ??????? ???? ???? ?????-?????? '??? ?? ???? ???' ??? ????? ?? ???? ???? ???????? ???, ????? ??????-????????, ??????? ?? ???? ?? ????? ??? ??? ???? ???????? ???, ???????? ???? ?? ?????? ?? ????? ???? ???????? ??? ?? ??????-???? ?? ???? ???? ???????? ???? ?? ???????? ???? ?? ?????? ?? ???, ?????? ?? ??? ?? ???-??? ???????? ?? ???? ???? ???????? ??? ??? ???? ??? ?????? ?? ?? ??????????? ?????? ???????? ???? ??? ???

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

????????, ???????????, ??????, ????, ???????

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Since the beginning of time, people have practiced euthanasia. And it has always been divisive and the subject of heated arguments. Numerous modifications have been made in this industry over the past few decades, and numerous practices that had previously only been carried out secretly have gradually come to light and been controlled. In order to effectively illustrate the arguments used by civic organizations and authors to support or oppose the liberalization of euthanasia, this essay first clarifies the language and concepts commonly used in the discussion about euthanasia. Second, it depicts the legal & social climate around euthanasia, where court rulings and legislation have called for increased societal understanding. Thirdly, it makes an effort to contrast the euthanasia laws of a few different nations. Finally, it examines how to make the current situation better and develop better ways to regulate euthanasia. It is imperative to remember the tenets of our culture(s) as well as a society when engaging in such a discussion where ethical, moral, and religious reasons and convictions are invoked. As a result, while this paper focuses on the legal parts of this argument, it also seeks to consider some non-legal issues that are equally important and without that it is impossible to fully analyze this subject. In the end, this essay does not try to take a neutral stance since legal experts shouldn't always confine themselves to a technical and objective examination of legal laws.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Euthanasia, Right to Die, Mercy Killing, Right to Dignified Death, Legal Issue

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: Dropping out of school is being absent from school for several days without a valid reason. Addressing this challenge requires a thorough understanding of the underlying issues and effective planning of interventions. Over the years, machine learning has attracted a lot of attention to address the problem of early school leaving. This is because machine learning techniques can effectively facilitate the identification of at-risk students and the timely planning of interventions. To collect, organize and synthesize existing knowledge in the field of machine learning to combat dropout; Literature in scientific journals, books and case studies was examined. The survey shows that several machine learning algorithms have been proposed in the literature. However, most of these algorithms have been developed and tested in developed countries. Therefore, developing countries face a lack of research on using machine learning to address this problem. Additionally, many studies focus on tackling college dropout using student-level datasets. However, due to limited resources, developing countries must include school-level datasets. Therefore, this paper provides an overview of machine learning in education with a focus on techniques to predict dropout. In addition, the paper reveals open challenges for future research directions.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Machine Learning (ML); Learning classification; Secondary education; Behavioral education.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Video surveillance in dynamic scenes is a great and useful system to meet the current and future challenges of security across the word. Because many forms of inhuman activity, such as terrorism and theft, etc., are beginning to pose a threat to the global community, security in public spaces has become more and more important in recent years. Tracking people in crowded environments is one of the most challenging tasks in a public security system because continuous human object tracking is very essential for public security to reduce human criminal activities. A very basic and critical task in any human object tracking system is the detection of moving objects in captured video sequences. Background subtraction method (BSM) is one of the most popular approaches to detect foreground objects. The key issue is that during foreground segmentation, the shadow merges with moving objects and could be mistaken for a foreground object. The recognition and elimination of shadows is an important pre-processing step to improve the performance of human object tracking systems, because the presence of shadows affects the reliability of human object tracking system. The existing gradient-based shadow removal approaches are discussed in this paper in order to improve the multiple human object tracking system's accuracy.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Video surveillance system, background subtraction, shadow, Gradient based shadow removal.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Phytochemical analysis conducted on the phyllanthusEblica and bark extracts revealed the presence of constituents which are known to exhibit medicinal as well as physiological activities. The phytochemical screening of the leaves of phyllanthusEblica done with acetone, chloroform, Petrolium ether and n-hexane .Among the four extracts show presence of carbohydrate in bark as evidenced by positive Molish test. All the four extracts of bark showed positive Molish test for carbohydrate . The phenols and tannins were detected only in chloroform and petroleum ether extracts but not in acetone extracts. All the four solvent extracts of bark showed negative ;' reagent test which indicated the absence of flavonoids. Saponin was detected in chlororform petroleum ether and n-hexane extracts of leaves as evidenced by positive froth foam test. Glycosides were not detected in any of the four solvent extracts of leaves in Libermann"s test, but in Salkowski and Killer- Kilani tests all the four solvent extracts showed the presence of glycosides. Phenolic compounds were detected in all extracts. The extracts. Fehling"s test was positive in only ethanol. Benedict"s test was positive in acetone and ethanol extract. Similarly, Iodine test for carbohydrates was positive in only ethanol extract. Phenols and tannins were detected in all except ethanolic extracts. Flavonoid was not detected in all and saponinsin all except acetone extracts. Ethanolic extract showed negative results for the presence of glycosides inLibermann"s, and Killer- Kilani. Phenolic compounds and steroids were detected in acetone andethanolicextracts of leaves.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Extraction, Isolation, Incubation, Medicine, Therapeutic effect.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In modern technology, face recognition system has received great attention. Several desktop, web and mobile applications make use of face recognition for security purpose. A major point of concern is the ability of the face recognition system to prevent an authorised person from having access to the application. Face spoofing through pictures and videos often threatens the system module of a face recognition system by disguising as a real image. A detection technique for face spoofing attack must be such which could be relied on against different mode of attacks. A novel approach to detect spoofed images needs to be developed to reduce and eradicate the effects of spoofing. Several researchers have proposed detection techniques. Some of these past attempts have been reviewed in this paper. I propose in this study, an ensemble machine learning approach for detecting face spoofing. Random forest algorithm an ensemble learning and neural network were used for face spoofing detection. Neural network gave a better classification result.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Random Forest, Ensemble learning, Neural networks

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Introduction: cancer is a part of our life but it's not our whole life. Today we are facing a lot of serious kind of diseases in all over world at all aspects. Cervical cancer is also a serious disease arising from the cervix. It is due to the growth of abnormal cells that have ability to invade or spread to other parts of the body. Cervical cancer is largely preventable disease but worldwide it is one of the leading causes of cancer death in women. The primary cause of cervical pre-cancer and cancer is persistent or chronic infection with one or more of the high-risk types of human papillomavirus (HPV). HPV is the most common infection acquired during sexual relations, usually in early sexual life. Cervical cancer deaths can be prevented through four key interventions: vaccination, screening, timely follow up after abnormal test results, and early treatment. Objectives:To assess the level of knowledge regarding cervical cancer among G.N.M 1st year students. To determine the association between the knowledge and their selected some demographic variables. Method: Google Scholar, pub med, searched for narrative reviews, to evaluate the knowledge regarding prevention of cervical cancer among the G.N.M 1st year students. Result: 42% of first participants had average knowledge, 33% of participants had poor knowledge and 25% of participants had good knowledge. According to above results 50 % are effective. Conclusion: through different studies we found that G.N.M 1st year students had average knowledge regarding the prevention of cervical cancer. It is very necessary to provide adequate knowledge regarding cervical cancer. Keywords: knowledge, prevention, treatment, G.N.M, vaccination, screening, follow-up, test results.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: knowledge, prevention, treatment, G.N.M, vaccination, screening, follow-up, test results.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Systemic lupus erythematosus (SLE) is a systemic disease of unknown etiology with variable course and prognosis. Lupus nephritis (LN) is an important disease manifestation of SLE that has a significant impact on patient outcomes. Immunosuppression therapy has allowed the disease to be controlled while improving life expectancy and quality of life. Various studies conducted around the world over the last few decades have clarified the role, dose, and duration of immunosuppressive agents currently in use, as well as provided evidence for new agents such as mycophenolate mofetil, calcineurin inhibitors, and rituximab. However, there is still a need to develop new and more targeted therapies with fewer side effects. In this review, the current evidence of the treatment of LN and its evolution, and new classification criteria for SLE has been discussed. In addition, the rationale for low-dose intravenous cyclophosphamide as an induction agent, followed by azathioprine as a maintenance agent, with an emphasis on an individualized and holistic approach, has been provided.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Autoimmune disorder, immunosuppressive therapy, lupus nephritis, systemic lupus erythematosus, treatment

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The bioefficiency of plants and their derivatives has recently received renewed attention. The purpose of this study was to compare the Phytochemicals, antioxidant and antimicrobial activity Of curcuma caesia and micropropagated curcuma caesia. A variety of phytoconstituents, including flavonoids, terpenoids, alkaloids, proteins, carbohydrates, tannins, and glycosides, were found in the plant extracts taken from the rhizome by means of qualitative chemical analysis. Plant derived secondary metabolites make up a significant segment of natural product based pharmaceuticals especially from the herbal medicinal plants. Secondary metabolites screening done by using HPTLC at wavelength 366nm, different separation band on TLC plate were found. The antioxidant activity is performed with reducing power assay Which have reduction potential react with the potassium ferricyanide to form potassium ferrocyanide, which then react with ferric chloride to form ferric-ferrous complex that give absorbance at 700nm. Higher the concentration of the plant extract higher the antioxidant. Curcuma caesia have phenolic compounds which an act as antimicrobial agents. in present study it can measured by the disc diffusion method against the gram-positive bacteria, gram-negative bacteria and Candida albicans fungal.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

COMAPARATIVE STUDY OF PHYTOCHEMICALS, ANTIOXIDANTS AND ANTIMICROBIAL ACTIVITY OF CURCUMA CAESIA ROXB. AND ITS MICROPROPOPOGATED RHYZOME.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The proliferation of image captioning applications has greatly improved the accessibility and functionality of visual content for people with diverse needs. However, these applications often lack essential features such as text-to-speech and people counting capabilities, which are necessary for creating a more inclusive and accessible user experience. This research paper explores the integration of text-to-speech and people counting features into image captioning applications. We present a novel approach for incorporating these functionalities and evaluate the performance of the resulting system using standard metrics. Our results demonstrate that the proposed approach significantly improves the accessibility and usability of image captioning applications for a broad range of users. The research presented in this paper provides valuable insights into the potential benefits of combining image captioning with text-to-speech and people counting technologies, and highlights the need for continued research in this area to further enhance the accessibility and functionality of image captioning applications.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Image captioning, Text-to-speech, People counter, Deep learning, Computer vision, Natural language processing, Convolutional neural networks, Object detection, Image recognition, Accessibility, User interface.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The economy and the environment around the world are changing very rapidly. Practices for managing human resources are likewise evolving and expanding in scope. Employees are much more worried about how they will prosper financially in this time of economic transformation and are striving to excel professionally. This has led to the addition of secondary job with additional remuneration with a different company on top of their primary job. This practice is called as employee moonlighting. In the teaching profession, holding multiple jobs is more frequent. This research paper is descriptive in nature and studies the concept, types, causes and consequences of moonlighting practices with the help of existing literature and attempts to give new insight regarding moonlighting practices among teachers.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Moonlighting, Blue moonlighting, Half moonlighting, Quarter moonlighting, Causes, Consequences , Productivity.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this paper, the designing of Systolic array archi- tecture multiplier is provided. The evolution of computers and the Internet has brought demand for powerful and high-speed data processing, but in such a complex environment fewer method can provide perfect solutions. To handle the above addressed issue, parallel computing is proposed as a solution. This paper demonstrates an effective design for the Matrix Multiplication using Systolic Architecture on Reconfigurable Systems (RS) like Field Programmable Gate Arrays (FPGAs). The relevant topics and literature regarding the elements in a systolic array architecture system have been studied and reviewed. A system with less path delay and more data processing speed, is being designed in Xilinx.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Reconfigurable Systems, Systolic array archi- tecture, Parallel computing, Matrix multiplication, Path delay, Xilinx

  License

Creative Commons Attribution 4.0 and The Open Definition