Volume 5 | Issue 4

 Abstract

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Corporate Social Responsibility, Brand Loyalty, Brand Awareness, Brand Association and Brand Equity.

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POS (perceived organizational support) refers to the commitment exhibited by the organization towards the employees by way of welfare measures. Organizational commitment (OC) refers to the level of commitment of the employees towards the organization. The current study examines the relationship between the perceived organizational support and the organizational commitment of the employees. The study was carried among the marketing employees of private banks. The respondents for the study were selected through simple random sampling and the sample size was determined to be 118. Data for the study was collected using a questionnaire and the analysis was done through regression. The results of the analysis show that there was a positive significant among perceived organizational support and organizational commitment..

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 Keywords

Perceived Organizational Support, Organizational Commitment, normative commitment, affective commitment and continuance commitment.

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 Abstract

Mass media campaigns for the environmental development are organized by the government alone. Private organizations are not showing enough interest in these types of activities because the expensive is at the higher end. In order to motivate the corporate, government should offer Income Tax exemption to firms that give MMC for environmental friendly activities. This will attract many organizations to enter into environmental safety campaign through mass media. Government should assist in all aspect of the programme to the corporate by asking the local government or organization to support with the corporate in bringing the campaign a success. It is high time we act upon immediately and contain the damage. Organizations should come forward to launch innovative mass media campaigns for environmental development. Let us create a better and cleaner environment for the next generation.

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 Keywords

Mass Media, campaign, environment, Sustainability, Environmental development

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The presence of Gender differences in the experience of has been dependent upon ongoing discussion. Contemporary examination on work life balance and large recommends that people insight at serious levels. Larger part of this examination researches direct connections just nonetheless; distributed examinations of the directing impact of sex are scant. The significance or striking nature of Home based Business is likewise conjectured to impact work life balance, including conflict. Nonetheless, from past investigations independent work striking nature is normally overlooked in work life balance research. The current research addresses these over sights by investigating the importance of Home Based businesses which could form effective Work-Family Balance. A total of 100 Home based Business Female owners in Tanjore district are rated towards their perceptions of work and family roles. The implications of these findings for Work-Life balance were discussed here.

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Gender, work-family conflict, Work life balance, Home based business

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 Abstract

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 Keywords

: Corporate social responsibility, Social development, Corporate Image, CSR Challenges, CSR initiatives

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The main objective of this study was to identify the influential role of emotional labour on high performance work system. Simple random sampling was adopted and population consisted of private bank staff in Neyveli. A total of 100 participants were used for the study. The data collected were analysed using multiple regression. The result concluded that the overall emotional labour significantly influenced the high performance work system.

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Emotional Labour, High Performance Work System

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The goal of this study is to explore the critical factors of quality of service, food quality and image that help generate customer loyalty in the restaurant industry. Service providers must consider their customers and develop their services in such a way that the consumer enjoys the highest satisfaction possible. This research used the basic random sampling approach to pick the variance of 100 respondents and measures of confidence are used to assess sample size. Customer loyalty is the main factor of maintaining every company in the present competitive period. The aim of this study is to measure in restaurant customer satisfaction. The level of satisfaction varies with each attribute, thereby making it clear that customer rate their satisfaction with each single attribute differently. Finally, customer satisfaction at the restaurant has been confirmed.

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Restaurant, Customer satisfaction, Services.

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Nowadays the financial services provided by the private banks to the society is getting boom. On the off chance that the customers are not fulfilled the might be searching for different alternatives like choosing another Banks who they think may offer better services to them. The banks need to guarantee that their workers perform better service the Bank should be taken consideration. On the off chance that banks don't offer agreeable administrations the Customers might be lost. For which the workers need to have a positive Job Satisfaction. For positive R assumes a significant part in the work yield. In this article the attempt is made to see if Job Satisfaction and demographically variables have any connection in considering Private bank employees. For this purpose Chi square test is applied treating demographic profile variables as independent variable and job satisfaction level as dependent variable.

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Job Satisfaction, Private banks, Financial services, Demographic Variables

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 Abstract

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Cosmetics, Consumer Attitude towards cosmetics, gender, age, occupation, Cosmetics Bangalore

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To achieve the purpose of the study twenty students studying in the government higher secondary school, Mayiladuthurai were selected as subjects. The age of the selected subjects ranged between 15 to 17 years. Experimental group was called yoga training group. yoga training group underwent one hour yoga training for six evening session per week for eight weeks. The data were collected prior and immediately after the training programme on Resting pulse rate and Breath hold time. All the tests were carried out with standardized procedure. The collected date of experimental group pre and post test was statistically analyzed by using mean, standard deviation, standard error and t-test. The level of significant was fixed at 0.01 level of confidence. The results of the study reveals that due to effect to eight weeks yoga training on selected physiological variable such as Breath hold time and resting pulse rate of the school girls has significantly altered.

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Yoga, Resting pulse rate and Breath hold time

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Ambedkarite friend on identity politics as a pretext to

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Government job is considered as a secure and permanent job that is why everyone wants to get that. But in India job opportunities are very less for one single post thousands of students are competing to each other because of over population. Due to that students are entering in a new academic and competitive world where they are confronted with multiple transition challenges. The challenges are compounded as they experience higher academic work load and family expectations. These challenges are coupled with the stress which covered a person for the future security of life. Due to their immaturity and future uncertainties, they seem not to have any control over the situation. The present research investigated the stress of such students those are preparing for upcoming government jobs declared by central and state government. A sample of 300 students was drawn randomly from the Kavya, Lakshya, Dronacharya, Soni, Saakar, Yuvaam, Pioneer and Mahalaxmi coaching institutes for competition of Kota city. Self- prepared Students Stress Inventory (SSI) was administered to get information from the subjects. The result of the present study revealed that students are affected by self-inflicted, parent inflicted, and peer inflicted stress and they also experience a high amount of these stresses.

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Sources of Stress among Students Preparing in Various Competitive Exams for Job.

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 Abstract

bhaarat mein vimudreekaran ke neetigat uddeshy evan chunautiyaan

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bhaarat mein vimudreekaran ke neetigat uddeshy evan chunautiyaan

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Advance difficult to machine materials such as ceramics motivated researchers and engineers from manufacturing industries to develop newer methods of machining of such materials. Advanced machining processes such as electrical discharge machining and electrochemical machining are being effectively used in industries but for electrically conducting materials only. Ceramics such as alumina is electrically non conductive material and have superior properties and wide spread applications such as cutting tools, electrical and thermal insulators, turbine blades etc. Hence the machining of alumina ceramic material becomes very important. But due to electrically non conductive property of alumina, advance machining processes such as Electrochemical machining (ECM) and Electrical discharge machining (EDM) cannot be applied and other machining operations like ultrasonic machining and ion beam machining have their own limitations. So in the present research paper, a hybrid machining process, electrochemical spark machining (ECSM) setup was designed, fabricated and utilized for experimental investigations to find the suitability of developed set up for machining of non conductive alumina ceramic. The effect of various machining parameters such as DC supply voltage, electrolyte concentration, Pulse-on-time, pulse-off-time and inter electrode gap on different response characteristics such as material removal rate, overcut and taper generated during machining of hole was investigated and suitable range of the process parameters of the developed set up was determined.

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ECSM, machining parameters, material removal rate, overcut, taper

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 Abstract

Sardar Patel – A Benefactor of Peasantry

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Sardar Patel – A Benefactor of Peasantry

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Scheme for Women in Difficult Circumstances

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VASHVIKARAN ME HINDI KI BHUMIKA

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VASHVIKARAN ME HINDI KI BHUMIKA

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Relationship Management is the buzzword that has gained much importance amongst the companies and researchers as well. Major Objective of Relationship Marketing is to develop mutually beneficial and long term relationship with the customer of the organisation. The present paper explains how Relationship Marketing has played key role in customer loyalty and customer retention related areas in Indian telecom industry. Indian telecom industry is passing through the intense and cut throat competition as of now. This paper also describe as how companies can gain competitive advantage with the use of Relationship Marketing practices in Indian telecom industry.

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Competitive Advantage, Customer Management, Telecom Industry, CRM

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This study has been undertaken to analyze the factors responsible for change in fashion trends of India. In India fashion is all about reflecting social, political, economic changes backed with valid reasoning and logics. Here fashion Industry has a very subtle balance between traditional and modern aspects of .It is heavily driven by multi faced cultures, rituals, festivals, languages and living style. The basic norm of fashion in India is based on mixed cultural influences.

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Fashion, Trend forecasting, Fashion Industry, Consumer

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