IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: KALKI'S PONNIYIN SELVAN : A CELEBRATORY MANIFESTATION OF THE SCENIC SUBLIME
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004173
Register Paper ID - 193396
Title: KALKI'S PONNIYIN SELVAN : A CELEBRATORY MANIFESTATION OF THE SCENIC SUBLIME
Author Name(s): S.PRIYA, Dr.R.Mercy Latha
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1319-1322
Year: April 2020
Downloads: 1613
Licence: creative commons attribution 4.0
celebratory, Kaveri, nature, scenic sublime.
Paper Title: COMMUNITY BASED CROSS-SECTIONAL STUDY ABOUT ORGAN DONATION OF KNOWLEDGE, ATTITUDE, AND AWARENESS IN URBAN AREA.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004172
Register Paper ID - 193400
Title: COMMUNITY BASED CROSS-SECTIONAL STUDY ABOUT ORGAN DONATION OF KNOWLEDGE, ATTITUDE, AND AWARENESS IN URBAN AREA.
Author Name(s): Dr Shivaji R. Karad, Mr Mangesh B Hanumante
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1312-1318
Year: April 2020
Downloads: 1519
Introduction. Organ donation is defined as when person allows an organ of theirs to be removed, legally, either by consent while the donor is alive or after death with the assent of the next of the kin. India, in particular, has a huge shortage of organs and donors. Donation of organs is an imperative component of transplantation. Attitude are generally influenced by social and cultural factors. Knowledge, attitude and behavior are the key factors that influence rates of organ donation. Hence, this study has been undertaken to assess the knowledge, attitude and awareness with socio-demographic variable regarding organ donation among the study population in the selected places of Urban area. Objectives. The association of socio-demographic variable between knowledge, attitude, and awareness and to assess the correlation analysis of knowledge Vs attitude, knowledge Vs awareness, and attitude Vs awareness towards organ donation among the study population in the Urban area. Methods. A community based cross-sectional descriptive study was conducted from November 2019 to January 2020 among the study population residing near Urban Health Centre in Dahanu, Palghar, Maharashtra. The individual information will have kept private and after verbal consent. Study was initiated after obtaining clearance from the Institutional Ethics Committee. The data collection tool was a multi section questionnaire including socio-demographic variables, knowledge, attitude, and awareness. Data were entered in an MS Excel 2013 sheet and further analyzed by SPSS (Statistical Package Social Sciences) for windows version 22. Results. Out of 500 respondents, 264 (52.8%) were female and 236 (47.2%) were male in the study population. The mean age was 36.84 � 12.32 years. Marital status has statistically significant association between knowledge, attitude, and awareness. And the correlation between knowledge Vs attitude, knowledge Vs awareness, and attitude Vs awareness with socio-demographic variable has statistically significant about organ donation. Conclusion. Overall 50% study population were having knowledge and attitude about organ donation while 60% study population were aware about organ donation.
Licence: creative commons attribution 4.0
Organ donation, knowledge, attitude, awareness, Man- Whitney Test.
Paper Title: CREDIT CARD FRAUD DETECTION USING DIFFERENT MACHINE LEARNING MODELS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004171
Register Paper ID - 193399
Title: CREDIT CARD FRAUD DETECTION USING DIFFERENT MACHINE LEARNING MODELS
Author Name(s): Priyanka Sharma, Santoshi Pote
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1306-1311
Year: April 2020
Downloads: 1489
Credit card fraud is an event problem and fraud detecting techniques getting more sophisticated each day. It has cost banks and their customers a loss of billions of rupees. The techniques used now a day detects the anomaly only after the fraud transaction takes place. The intruders have found ways to crack the system loopholes and defeat the security. Thus, Artificial Intelligent (AI) algorithms are used to detect the behaviour of such activity by learning the past behaviour of the transaction of the user not only this, but data is also unbalanced so SMOTE is used. Various concepts and types have been introduced in this paper related to credit card anomaly detection systems like decision tree, random forest, Neural Networks, and Auto-encoder. A comparative study is done in this paper on the bases of accuracy, precision, recall and AUC curve.
Licence: creative commons attribution 4.0
Credit card fraud, Artificial Intelligent, SMOTE, decision tree, random forest, Neural Network and Auto-encoder.
Paper Title: A STUDY ON IMPACT OF IMPORT AND EXPORT ON ECONOMIC GROWTH OF INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004170
Register Paper ID - 193434
Title: A STUDY ON IMPACT OF IMPORT AND EXPORT ON ECONOMIC GROWTH OF INDIA
Author Name(s): Jairaj Joshi, Ms. Peenal Sankhla
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1298-1305
Year: April 2020
Downloads: 1607
This present paper is an attempt to study the Impact of Import and Export on Economic Growth of India from 1980 to 2018. The data for the study were from RBI � Handbook Of Indian Economics & Statistics. Data were evaluated on the basis of various statistical tools like Unit Root Test, Regression Analysis and Correlation Analysis. This test are necessary to perform as to measure the stationarity and relationship with each other. Unit Root Test measures the relationship and stationarity between Import and Export. Correlation Analysis measure the relationship with the variable that Exchange Rate and Regression Analysis measures whether the dependent variable that is Exchange Rate has positive relation with Import and Export or not.
Licence: creative commons attribution 4.0
Import, Export, Exchange Rate, Unit Root Test.
Paper Title: BUSINESSES WHICH TURNED OUT PARADOX FOR THE QUARANTINE OF COVID-19
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004169
Register Paper ID - 193449
Title: BUSINESSES WHICH TURNED OUT PARADOX FOR THE QUARANTINE OF COVID-19
Author Name(s): Bikash Kumar Sahoo, Ankita Agrawal, Indronil Sikdar, Irfan Gadwal, Dr. Priyanka Kokatnur
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1295-1297
Year: April 2020
Downloads: 1495
We all are addicted to the technological advancements that have made our life easier. The revolution of smartphones have brought us many mobile applications that are handy in use and makes our work easier. This paper comprises of the mobile applications that flourished during the Corona Virus outbreak. Applications such as TikTok, WhatsApp, Zoom, Ludo King have resulted in being the most downloaded apps in India amidst the Lockdown phase. We shall be looking at the user downloads, active users, revenue earned by these application during the quarantine period.
Licence: creative commons attribution 4.0
Business, Quarantine, COVID-19, Applications, TikTok, Zoom, Ludo King
Paper Title: EFFECT OF MUTAGENS ON GROWTH PARAMETERS OF LENTIL [LENS CULINARIS (L.) MEDIKUS]
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004168
Register Paper ID - 193436
Title: EFFECT OF MUTAGENS ON GROWTH PARAMETERS OF LENTIL [LENS CULINARIS (L.) MEDIKUS]
Author Name(s): Bolbhat Sadashiv. N., Bhalerao Ankita A.
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1291-1294
Year: April 2020
Downloads: 1495
Seeds of lentil [Lens culinaris (L.) Medikus] were treated with various doses of gamma rays (200, 300 and 400 Gy.), concentrations of ethyl methane sulphonate (EMS) (0.2, 0.3 and 0.4%) and sodium azide (SA) (0.02%, 0.03% and 0.04%). The effects on seed germination, seedling height (7 days), pollen sterility and plant survival at 45 days after sowing were investigated. Gradual reduction in seed germination, seedling height and plant survival was recorded with increase in dose/concentration of GR, EMS and SA.
Licence: creative commons attribution 4.0
Mutagens, lentil, germination, pollen sterility.
Paper Title: IMPACT OF TRAINING ON MUSHROOM CULTIVATION FOR WOMEN ENTREPRENEURSHIP DEVELOPMENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004167
Register Paper ID - 193437
Title: IMPACT OF TRAINING ON MUSHROOM CULTIVATION FOR WOMEN ENTREPRENEURSHIP DEVELOPMENT
Author Name(s): H Mazumdar, M Neog, M Deka, S. Bhattacharyya, U.J. Sarma
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1287-1290
Year: April 2020
Downloads: 1581
The present study was conducted to find the impact of training programme conducted on mushroom cultivation for women entrepreneurship development by KVK Nalbari and Baksa in Nalbari and Baksa district of Assam. A total of 150 women trainees were randomly selected who have attended the training programmes conducted on mushroom cultivation from 2015 to 2018 at both of the KVKs. It was observed from the respondent that the knowledge gained after exposure to training programme was satisfactory in all aspects in comparison with pre training knowledge score. The study revealed that exposure to training had increased the knowledge of farmers regarding mushroom production technique by 73.7% and it might be due to the keen interest of the participants, ease of cultivation technique and method followed for technology transfer. Some trainees adopted mushroom cultivation as their employment source. A few trainees also set up spawn production unit for quality spawn and supply the spawn to other mushroom growers. Another group of trainees started enterprise on preparation value added product like pickles, mushroom powder, mushroom biscuits etc. from mushroom. The study revealed that training on mushroom production conducted by KVKs developed favorable attitude toward mushroom cultivation among the trainees. The overall perception level of the respondents was found to be changed after training. Awareness and training on mushroom production helped in nutrient supplement and income generation leading to mushroom based entrepreneurship development
Licence: creative commons attribution 4.0
Training, Mushroom, Entrepreneurship, Spawn
Paper Title: REVOLUTION OF BUSINESSES THROUGH CHATBOTS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004166
Register Paper ID - 193438
Title: REVOLUTION OF BUSINESSES THROUGH CHATBOTS
Author Name(s): Indronil Sikdar, Rohit Sankhla, Bikash Kumar Sahoo, Ankita Agrawal, Irfan Gadwal
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1284-1286
Year: April 2020
Downloads: 1508
We live in the 2nd decade of the 21st century where we have moved to a digital era altogether. Businesses have taken a leap toward technological advancement and these changes have become inevitable part for any organization. In the era where brick and mortar stores are being replaced by the virtual store exclusive research are being conducted to replace human beings with robots to save upon time and cost while achieving efficient work results. One of such trend can be clearly seen in Chatbots. Chatbots are the most easily accessible but complicated designed AI technology. Chatbots have turned common in today's date and its use is seen almost everywhere.
Licence: creative commons attribution 4.0
Chatbots, Marketing, Revolution, Business
Paper Title: CONCEPTS OF ETHICAL HACKING: A SURVEY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004165
Register Paper ID - 193382
Title: CONCEPTS OF ETHICAL HACKING: A SURVEY
Author Name(s): Rajesh Durganath, Varun Totakura, Bhavani Anil Goud, M. I. Thariq Hussan
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1279-1283
Year: April 2020
Downloads: 1549
Electronic commerce is an easy access to vast stores of reference material, collaborative computing, e-mail, and new avenues for advertising and information distribution. The government concerns, private companies and even individual citizens around the world are anxious to be a part of this revolution, but they are afraid that some hacker will break into their web server and replace their logo with pornography, read their e-mail, steal their credit card number from an on-line shopping site, or implant software that will secretly transmit their organization's secrets to the open internet. With these concerns the ethical hacker can help. In this article, hacker skills, their attitudes, and how they go about helping their customers to find and plug up the security holes. The ethical hacking process is explained, along with many of the problems that the Global Security Analysis lab has seen during its early years of ethical hacking for IBM clients.
Licence: creative commons attribution 4.0
Paper Title: REDUCTION OF LATERAL EARTH PRESSURE ACTING ON RETAINING WALL
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004164
Register Paper ID - 193392
Title: REDUCTION OF LATERAL EARTH PRESSURE ACTING ON RETAINING WALL
Author Name(s): Mahesh P Shettar, Deepdarshan KP
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1274-1278
Year: April 2020
Downloads: 1615
Retaining walls are an integral part of almost all infrastructure projects, to support vertical or near vertical backfills. As the sectional dimensions of retaining wall are function of lateral earth pressure on wall, so reducing the lateral earth pressure on wall with also reduce the sectional dimension of the wall and will leads to overall economy to the structure. Construction of relief shelves at various elevations.into the backfill use of tire chips as light weight backfill provision of compressible inclusion are some of the techniques used by several researchers to achieve the reduction of earth pressure on retaining wall.A similar study has also investigated the possible reasons behind the failure of a cantilever retaining wall with relief shelves, which is located in the heart of Hawassa city, Ethiopia and also laid suitable relief shelf parameters by using computational tool. To study the influence of relief shelf on lateral earth pressure distribution on wall, 1-g small scale,physical model tests are carried out in a stainless steel tank having dimensions of 1.2m length, 0.31m width and 0.7m depth. Present study examines the effectiveness of relief shelves on lateral earth pressure reduction, which has concluded that provision of relief shelves on non-yielding rigid retaining wall provides significant amount of reduction in total thrust on wall by means of small scale physical model tests and numerical analysis. For retaining wall of 8m height having surcharge of 50kPa placed at 0.5m away from wall face, provision of 3 relief shelves having width ranging from 0.4-1.8m can reduce total thrust in range of 4-27.5%.
Licence: creative commons attribution 4.0
earth pressure reduction, retaining wall, relief shelf, FLAC3D
Paper Title: INTEGRATION OF MACHINE LEARNING INTO OPERATING SYSTEMS: A SURVEY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004163
Register Paper ID - 193367
Title: INTEGRATION OF MACHINE LEARNING INTO OPERATING SYSTEMS: A SURVEY
Author Name(s): Mayuresh Kulkarni , Torana Kamble
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1270-1273
Year: April 2020
Downloads: 1585
Struggle for resources has always been an integral part of life of a process. The task of management of resources such as RAM, storage, CPU, GPU, etc. is handled by the operating system of the computer. Every millisecond is crucial when user experience and system performance are at stake. Machine learning has made an entry into the world of computers and has successfully conquered majority of the domains. This research paper attempts to study the various machine learning techniques used to automate and simplify the job of process scheduling in operating systems. Various algorithms, their approach towards the system (at hardware and software levels), time-scale compression, etc. previously researched and discovered are discussed in this text. This paper can be reliably used as a comprehensive summary of 3 different research papers and their outcomes regarding the concept of process scheduling, CPU scheduling, system optimization with machine learning at different levels (like User level, kernel level and hardware level), etc. A discussion about a dedicated resource (inside a computer) specifically for handling machine learning tasks has been made which has a near unity ratio of success.
Licence: creative commons attribution 4.0
component; formatting; style; styling; insert (key words)
Paper Title: ADVANCEMENT IN DESIGN AND PERFORMANCE OF DIFFERENT SOLAR DRYERS: A REVIEW
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004162
Register Paper ID - 193388
Title: ADVANCEMENT IN DESIGN AND PERFORMANCE OF DIFFERENT SOLAR DRYERS: A REVIEW
Author Name(s): Pranav Mehta
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1265-1269
Year: April 2020
Downloads: 1570
Uncertainty in the price of the fossil fuels and also rapid depletion of them gives rise to the alternate energy sources. From many decades people uses the solar energy as a main source of energy especially in the drying of food items. Solar dryer is the device that can be used for drying of food items which is sustainable by small communities, gives hygenic and quality products. Mainly an indirect solar dryer and mixed mode solar dryer performance and design were studied from the literatures. The tunnel type dryer has the advantages of the direct sun light by ultra-violate stabilized cover and absorber plate is provided at the base. The no load performance index is the new terminology for checking the performance of the different dryer in the forced and natural convection mode. The drying of fish near to the coastal line of India is the major business for fisherman hence the drying done by open sun drying method in very unhygienic condition. By implementing solar dryer over that regions quality of dried fish will increase and the drying time will be decrease. The no load performance index (NLPI) of the mixed mode solar dryer was 0.633 which was highest among the rest of the dryer under the natural convection mode. The new mixed mode type solar dryer can be developed in which the absorber plate is attached with the tunnel type dryer.
Licence: creative commons attribution 4.0
Indirect solar dryer, Mixed mode solar dryer, No load performance Index. Tunnel type dryer
Paper Title: DESIGN AND IMPLEMENTATION OF BI-DIRECTIONAL DC-DC CONVERTER FOR ENERGY STORAGE SYSTEM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004161
Register Paper ID - 193368
Title: DESIGN AND IMPLEMENTATION OF BI-DIRECTIONAL DC-DC CONVERTER FOR ENERGY STORAGE SYSTEM
Author Name(s): Swathy.S , Thirumalai vasan L, Boopathi P, Dhivyan k, Ramanidharan R
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1261-1264
Year: April 2020
Downloads: 1490
The abstract of this paper to design and implementation of bi-directional dc-dc converter for energy storage system. In upcoming generation, the global energy level may increase 2% per year. The conventional electrical power generation produce environmental pollution and global warming. By using the renewable energy like solar and geo thermal energy we can consume the power generation without any natural causes. It also gives clean and eco-friendly. The energy storage device and unidirectional boost converter (UDC), are also maintain constantly and made the energy conversion. This type of method converts into AC to DC, Boost the level of voltage and get output of consistent from the solar panel. The solar panel, inverter, bi-directional converter (BDC) are connected to load/grid. This is called solar energy electrical system (SEES). The system is operatives in five different modes that is solar sourced battery output mode, solar sourced battery mode, battery sourced output mode and grid battery mode. This circuit were designed through MATLAB/SIMULINK with all the modes. This type of system includes by three phase uncontrolled rectifier conversion for AC to DC, buck-boost operation for BDC and rectifier/inverter unit. These are the closed loop operation.
Licence: creative commons attribution 4.0
DC-DC Converter, PI controller, Buck-boost converter, solar energy, MATLAB/SIMULINK
Paper Title: ROLE OF FDI IN DIFFERENT SECTOR OF AN INDIAN ECONOMY: STATUS AND PERFORMANCE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004160
Register Paper ID - 193378
Title: ROLE OF FDI IN DIFFERENT SECTOR OF AN INDIAN ECONOMY: STATUS AND PERFORMANCE
Author Name(s): Ripal Tandel
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1255-1260
Year: April 2020
Downloads: 1629
Foreign Direct Investment is considered as one of the major tool for the economic development especially in the interest of the developing and underdeveloped countries. It transfers financial resources, innovative technology and management techniques which raise the productivity in the country. In Indian company can raise Foreign Direct Investment through automatic route or government route. FDI in different sectors of an economy will show the relative opportunity and attractiveness of the sector. Huge amount of FDI in particular sector will show the potential development and opportunity in the sector. This paper is an attempt to study the need of FDI in India and it exhibit the sector-wise & year-wise analysis of FDI�s in India. The results show that the service sector has attracted huge amount of FDI in India followed telecommunication sector. Further it has been observed that year by year the FDI have shown the increasing trend in almost all the sector of an economy.
Licence: creative commons attribution 4.0
Foreign Direct Investment, Sectoral Analysis, Economic Growth, Service Sector
Paper Title: ROLE OF WOMEN IN INDIAN FREEDOM MOVEMENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004159
Register Paper ID - 193379
Title: ROLE OF WOMEN IN INDIAN FREEDOM MOVEMENT
Author Name(s): Shally Rani
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1250-1254
Year: April 2020
Downloads: 2856
The history of Indian freedom struggle would be incomplete without mentioning the contribution of women. The sacrifice made by the women of India newline will occupy the foremost place. The history of freedom struggle is replete with the saga of sacrifice, selflessness, bravery of women. Many of us don�t know that there were hundreds of women who fought side by side with their male counterparts. They fought with true spirit and undismayed courage. The Indian women broke away from various restrictions and got out of their traditional home-oriented roles and responsibilities. So, the participation of women in the freedom struggle and National awakening is simply incredible and praiseworthy. However, it is not easy for women to fight as warrior�s in the male dominating society. Even though females tried to change the perception of such orthodox people who thought women are meant to do only household chores. Moreover, females not only sacrifice their lives but also combat such issues. Rani Laxmi Bhai was one of such women who fought against British role by mitigating all odds, hence this paper entitles to highlight the legacy that women showed in the history by showing their fierce nature.
Licence: creative commons attribution 4.0
Indian, Women, Freedom movement, Role, Society
Paper Title: INFLUENCE OF RHINOLOPHUS BEDDOMEI, AN INSECTIVOROUS BAT IN GREEN MANAGEMENT OF KALAKAD MUNDANTHURAI TIGER RESERVE (KMTR)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004158
Register Paper ID - 193376
Title: INFLUENCE OF RHINOLOPHUS BEDDOMEI, AN INSECTIVOROUS BAT IN GREEN MANAGEMENT OF KALAKAD MUNDANTHURAI TIGER RESERVE (KMTR)
Author Name(s): Selva Pon Malar S
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1244-1249
Year: April 2020
Downloads: 1559
Abstract: Forest plant protection is a chronic problem for sustainable development of our country. Hence forest ecosystem is one of the main natural bio-resources that we have to conserve. But still there are many threats causing damages to our forest greenery. The major existing threat is the damages caused by insect pests. They are the most destructive agents affecting forest and shade trees. Rhinolophus beddomei (Lesser woolly horseshoe bat), a forest dwelling species, being a major insect eater, play a key role in the biological control of insect pests. Being the only flying mammal, bats are capable of sustained flight and are the most gregarious and successful group of beneficial animals to the ecosystem and have lured the attention of ethologists. The present study has analysed the study species availability and its activity as �Pest Managers�. Few sample areas from forest ecosystem of Kalakad Mundanthurai Tiger Reserve (KMTR) was taken as study site which is known for its forest ecosystem with caves, water bodies, streams and forest tree cover. Dietary habitat analysis of study species was done by faecal pellet analysis. The results explain and justify R. beddomei, play a potential role in green management and there by helps to conserve biodiversity in forest ecosystem.
Licence: creative commons attribution 4.0
Index Terms - Bio- resources, Threats, R.beddomei, Pest managers, Green management
Paper Title: THE FALLING VISION OF BECOMING A SUPER POWER- CAUSES OF SINKING OF INDIAN ECONOMY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004157
Register Paper ID - 193293
Title: THE FALLING VISION OF BECOMING A SUPER POWER- CAUSES OF SINKING OF INDIAN ECONOMY
Author Name(s): Prachi Dahiya
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1232-1243
Year: April 2020
Downloads: 1540
The Indian Economy is currently facing the worst phase due to various interdependent factors. The following research study is done to provide an insight into the factors restraining the growth of the Indian Economy. This research article will help to understand the domino effect of one sector on impairing the growth of the other sector and the effect of government interventions in the channelization of the economy. The objective of the following research paper is to proffer suggestions in respect of the factors impairing the growth rate of the nation�s economy. The objective of the study is to gain insight into the prospects of the economy.
Licence: creative commons attribution 4.0
Keywords: Economy, Domino Effect, Interdependent factors.
Paper Title: A STUDY ON MEASURE THE EFFECT OF DIGITAL ADVERTISEMENT ON CONSUMER DECISION MAKING PROCESS AT SURAT CITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004156
Register Paper ID - 193218
Title: A STUDY ON MEASURE THE EFFECT OF DIGITAL ADVERTISEMENT ON CONSUMER DECISION MAKING PROCESS AT SURAT CITY
Author Name(s): Ruchit Meruliya, Dr. Taral Patel
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1223-1231
Year: April 2020
Downloads: 1488
The number of internet users is on a rapid rise worldwide and the internet is being used by consumers of all age and types. Internet has become one of the major medium for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo products, and informative media. This research study has been conducted to study the measure effect of Digital Advertisement on Consumer Decision Making Process at Surat City. The research made use of primary data, which was collected using structured questionnaire. The sample population is taken from different directional zones of Surat from West, South, East, North and Central. The study concludes that the majority of the respondents are influenced by T.V. ads and newspapers for their buying decision. People also agree that digital ads influence more of their purchasing decision which signifies effectiveness of digital ads.
Licence: creative commons attribution 4.0
Digital Marketing, Impact of Digital Advertising, Consumer Decision Making Process, Online Consumer Behavior
Paper Title: PREPARATION AND CHARACTERIZATION OF PROTEIN AND FIBRE RICH INSTANT NOODLES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004155
Register Paper ID - 193373
Title: PREPARATION AND CHARACTERIZATION OF PROTEIN AND FIBRE RICH INSTANT NOODLES
Author Name(s): Diksha Ghule, Prajyot shinde, Jagruti Jankar, Archana Zambre
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1219-1222
Year: April 2020
Downloads: 1574
Instant noodles are generally one of the staple food eaten in many Asian countries. Instant noodles have become recognized globally and its global use is growing day by day. The quality attributes of instant noodles such as flavor, texture, convenience, safety and long shelf life make them attractive. In the current research, protein and fiber rich noodles were prepared by incorporation of soy and oats flour. Soya and Oats flour are used in the proportion of 1:1 respectively. Some other ingredients at different concentration like wheat flour, guar gum, maida, gelatin and corn starch at specific proportion were used. The chemical composition of selected noodles showed moisture content 9.2%, fat 0.19%, and ash content of 2.1% which reveals that it is a good source of nutrients in comparison with others. Moreover, the cooking qualities were also evaluated and it showed that cooking time of 8 min, swelling index 1.38 and water absorption 112.18 %. Final product was studied for its sensory evaluation up to 7 days at room temperature. It was found that product retained its sensory properties during the storage period and product was relished very much by panel of judges.
Licence: creative commons attribution 4.0
Noodles, Physicochemical properties, Sensory analysis
Paper Title: FACTORS INFLUENCING IMPULSE BUYING BEHAVIOUR IN CONSUMERS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2004154
Register Paper ID - 193223
Title: FACTORS INFLUENCING IMPULSE BUYING BEHAVIOUR IN CONSUMERS
Author Name(s): Poonam Singh, Kiran Gianchandani, Ashish Valvi, Sudesh Mandaokar, Teja Patil
Publisher Journal name: IJCRT
Volume: 8
Issue: 4
Pages: 1212-1218
Year: April 2020
Downloads: 1569
With growing use of technology and ease of access to an online market place, consumers are able to buy products with a single touch. Impulsive buying can be defined as the tendency of a consumer to buy a good or service without planning in the purchase in advance. Impulsive buying can be seen in various products like food items, clothing, jewellery and electronics. It is mostly based on irrational thinking. Marketers in this age are looking to tap into the behavior to increase the sales. 120 respondents were asked to fill out Google forms. This research concluded that device for browsing apps shopping, number of people accompanying or/and influencing during the impulsive purchase & Abundant income at the start of the month are some of the factors that influence impulsive buying behavior. Though, the impact is not that significant, marketers should look into quantifying these variables. Also, Frequency of purchasing a product online also has shown good opportunities that marketers could use, by increasing ads and campaigns to these demographic group to maximize the purchase potential of the consumers.
Licence: creative commons attribution 4.0
Impulsive buying behaviour, consumer behaviour, social media, emotion, app based marketing
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 13 | Issue 10 | Month- October 2025)