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  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 12 | Issue 4

Volume 12 | Issue 4 | Month  
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  Paper Title: Unveiling Cyber Threats: Harnessing Data Mining for Detection and Prevention in Cybersecurity

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02011

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02011

  Register Paper ID - 259034

  Title: UNVEILING CYBER THREATS: HARNESSING DATA MINING FOR DETECTION AND PREVENTION IN CYBERSECURITY

  Author Name(s): Ms. Hiral Vishal Sojitra

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 93-96

 Year: April 2024

 Downloads: 69

 Abstract

Cyber threats pose significant risks to individuals, organizations, and nations, making effective detection and prevention crucial in cybersecurity. This paper explores the utilization of data mining techniques for enhancing cyber threat detection and prevention. It examines various data mining methods, such as anomaly detection, machine learning, and pattern recognition, in the context of cybersecurity. Furthermore, it discusses the challenges and future prospects of employing data mining in cybersecurity to mitigate evolving cyber threats effectively.


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cybersecurity, detection, prevention , Challenges, data mining

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  Paper Title: ROLE OF EFFECTIVE FINANCIAL MANAGEMENT SYSTEM FOR HANDLING STRATEGIC BUSINESS UNITS (SBU)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02010

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02010

  Register Paper ID - 259033

  Title: ROLE OF EFFECTIVE FINANCIAL MANAGEMENT SYSTEM FOR HANDLING STRATEGIC BUSINESS UNITS (SBU)

  Author Name(s): Dr. Jignesh Dalal

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 88-92

 Year: April 2024

 Downloads: 51

 Abstract

The new administration worldview and the need to carry out organization technique require that the administration of organizations investigate the qualities and construction of the monetary administration framework, as well as the speculation and funding models that have been applied, using the components of vital and functional monetary administration of Strategic Business Units (SBU). The most vital move toward improving the viability of monetary administration of SBUs is the examination of currently utilized strategies and instruments, as well as the improvement of a calculated establishment. Incorporation and coordination of the singular parts of monetary administration into a solitary, composed framework are regularly risky prerequisites. In this manner, there is a rising interest for the foundation of a monetary administration framework that is firmly connected to the organization's essential goals. The target of the examination is to create suggestions for the development of a powerful monetary administration framework in view of a cycle situated approach for multi-business endeavors in Latvia, determined to accomplish the essential objectives of the venture


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SBU, Financial Management System, Feasibility, Financial structure, strategy, budgeting, process-multiple business units

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  Paper Title: A study on the Impact of E-commerce on Traditional Businesses

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02009

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02009

  Register Paper ID - 259031

  Title: A STUDY ON THE IMPACT OF E-COMMERCE ON TRADITIONAL BUSINESSES

  Author Name(s): Ms. Bincy Abraham

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 81-87

 Year: April 2024

 Downloads: 70

 Abstract

E-commerce has emerged as a transformative force in the global economy, reshaping traditional businesses and industries. This paper examines the impact of e-commerce on traditional businesses, exploring changes in market dynamics, consumer behavior, and industry practices. Through an analysis, the study identifies key challenges traditional businesses face, such as increased competition, the need for digital transformation, and shifts in customer expectations. Ultimately, this research provides insights into the opportunities and challenges traditional businesses encounter in the digital era and offers recommendations for successful adaptation and growth.


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global economy, reshaping traditional businesses

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  Paper Title: To explore the Transformative Impact of the Digital Era on Education: A Descriptive Analysis

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02008

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02008

  Register Paper ID - 259030

  Title: TO EXPLORE THE TRANSFORMATIVE IMPACT OF THE DIGITAL ERA ON EDUCATION: A DESCRIPTIVE ANALYSIS

  Author Name(s): Ms.Bhavana Singh

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 74-80

 Year: April 2024

 Downloads: 67

 Abstract

The digital age has drastically altered the paradigms of traditional teaching and learning. The goal of this descriptive research paper is to present a thorough examination of how digital technology has revolutionized schooling. This study aims to explain the changing dynamics of education in the digital age by investigating several factors, such as pedagogical techniques, student participation, digital learning platforms, and institutional tactics. Utilizing both qualitative and quantitative data from many sources such as academic literature, interviews, and surveys, this research paper provides an understanding of the potential and problems brought about by the digital revolution in education. This study intends to inform educators, policymakers, and stakeholders about the implications of the digital era for teaching and learning by evaluating how digital technologies are transforming educational practices and institutions.


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Digital Era, Education, Transformative Impact, Descriptive Analysis, Pedagogy, Technology Integration

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  Paper Title: The Role of Cryptocurrencies in the Future of Global Payments

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02007

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02007

  Register Paper ID - 259029

  Title: THE ROLE OF CRYPTOCURRENCIES IN THE FUTURE OF GLOBAL PAYMENTS

  Author Name(s): Ms. Bhakti Chaudhari

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 65-73

 Year: April 2024

 Downloads: 78

 Abstract

This research paper examines the evolving landscape of global payments and the pivotal role that cryptocurrencies are poised to play in shaping its future. In recent years, cryptocurrencies, powered by blockchain technology,[1] have emerged as a disruptive force in the world of finance. This study examines the advantages and challenges associated with cryptocurrencies in the realm of international transactions. It also explores how cryptocurrencies can enhance the speed, cost-effectiveness, and security of cross-border payments, thus potentially transforming the traditional global payment systems. Moreover, this paper also scrutinizes the regulatory responses and government initiatives aimed at managing the adoption of cryptocurrencies and maintaining financial stability. This research underscores the growing importance of cryptocurrencies as a catalyst for innovation in global payments and suggests that they are on the cusp of revolutionizing the way international financial transactions are conducted.


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Cryptocurrencies, Blockchain technology, Security, International Financial Transactions

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  Paper Title: The Role of E-commerce Platforms in Fostering the Growth of Entrepreneurial Ventures

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02006

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02006

  Register Paper ID - 259028

  Title: THE ROLE OF E-COMMERCE PLATFORMS IN FOSTERING THE GROWTH OF ENTREPRENEURIAL VENTURES

  Author Name(s): Ms. Avis D�Cunha

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 57-64

 Year: April 2024

 Downloads: 68

 Abstract

This research paper investigates the pivotal role of e-commerce platforms in facilitating the growth of entrepreneurial ventures. Utilizing secondary data from various sources, the study explores the impact of e-commerce on key performance indicators such as revenue generation, market reach, and customer engagement. The analysis aims to provide insights into the strategies, challenges, and opportunities associated with leveraging e-commerce platforms for entrepreneurial success.


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E-commerce, Entrepreneurial, Ventures, Customer engagement, Market reach, Opportunities.

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  Paper Title: A Study on Role of Knowledge Managers in the Digital Era

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02005

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02005

  Register Paper ID - 259026

  Title: A STUDY ON ROLE OF KNOWLEDGE MANAGERS IN THE DIGITAL ERA

  Author Name(s): Dr. Alpa Prashant Upadhyay

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 52-56

 Year: April 2024

 Downloads: 47

 Abstract

The history of business environment, in the early years was limited to the stable trading patterns, stable market and technology was also static, customers were passive, speed in getting to market was secondary, competition was limited to sectors and regions, and hierarchies were generally accepted in all walks of life. No more, since 1960's, America and much of the rest of the world has been almost continually buffeted by change. The twentieth century saw nations around the world become part of the global village, with trade barriers between them reduced or removed completely. Globalization of trade and economy are taking deep roots in India. The holistic paradigm shift to a single global company has opened up new economic opportunities. Events of the last five years of the previous century have focused our attention on knowledge industries. Quality human resources have therefore become an important base with which to respond to the emerging environment. The knowledge workforce in particular has a vital role to play in the emergence of the digital economy.


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knowledge, technology, competition

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  Paper Title: A STUDY ON OPTIMIZING OPERATIONAL EFFICIENCY AND CUSTOMER SATISFACTION OF CLOUD KITCHEN IN AI ERA

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02004

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02004

  Register Paper ID - 259024

  Title: A STUDY ON OPTIMIZING OPERATIONAL EFFICIENCY AND CUSTOMER SATISFACTION OF CLOUD KITCHEN IN AI ERA

  Author Name(s): Dr. Megha K Juvekar, Ms. Ridhisha Rohan Tarkari

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 43-51

 Year: April 2024

 Downloads: 75

 Abstract

The advent of cloud kitchens, sometimes referred to as ghost kitchens or virtual kitchens, has upended the conventional restaurant sector landscape by providing a reasonable and successful model for catering and meal delivery services. The purpose of this study is to evaluate the financial effects and profitability of cloud kitchens in relation to conventional brick-and-mortar eateries. This study looks at cloud kitchen cost structures, operational efficiencies, and revenue sources through an extensive literature review and empirical examination. To show how cost-effective cloud kitchen operations are, important elements including lower overhead expenses, better space use, and economies of scale are assessed. Additionally, this study investigates the potential for cloud kitchens to make money by looking at owners' responses, market demand, and the impact of digital platforms on food delivery services.


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Cloud Kitchen, operational efficiency, customer satisfaction and customer routing algorithms

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  Paper Title: A study on impact of online reviews on consumer attitude towards hotel room booking intention.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02003

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02003

  Register Paper ID - 259022

  Title: A STUDY ON IMPACT OF ONLINE REVIEWS ON CONSUMER ATTITUDE TOWARDS HOTEL ROOM BOOKING INTENTION.

  Author Name(s): Dr. Poonam Kakkad, Miss. Nikita Chaudhari

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 32-42

 Year: April 2024

 Downloads: 56

 Abstract

Purpose: The purpose of this research was to study the impact of online reviews on consumer attitude towards hotel room booking intention. Methodology: For this research, primary data were collected through online questionnaire from 103 students reside in Mumbai. Structural equation modelling used for data collection. Findings: The finding of study show that usefulness, timeliness volume of review and e-WOM have positive significant effects on consumer attitude and consumer attitude has significant positive attitude towards hotel room booking intension. Moreover, this study confirm that, trust is the one factors who show total mediate effect between e-Word of mouth (e-WOM) and room booking intension.


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Online reviews, Consumer attitude, Hotel room booking.

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  Paper Title: "A Study on the Role of Social Media Marketing in Enhancing Entrepreneurial Competitiveness"

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02002

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02002

  Register Paper ID - 259019

  Title: "A STUDY ON THE ROLE OF SOCIAL MEDIA MARKETING IN ENHANCING ENTREPRENEURIAL COMPETITIVENESS"

  Author Name(s): Ms. Nilam Goradiya, Dr. G. D. Giri, Mr. Hardik Goradiya

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 10-31

 Year: April 2024

 Downloads: 69

 Abstract

Social media has become an essential tool for entrepreneurs to increase their competitiveness in the modern business environment. This essay examines the various ways that social media marketing helps business owners succeed in competitive marketplaces. This study looks at how social media platforms provide businesses with special chances to interact with their target audience, increase brand awareness, and cultivate client connections through a thorough assessment of the literature. One of the main conclusions is that social media makes it easier for entrepreneurs with less funding to compete with well-established companies by facilitating cost-effective marketing tactics. Entrepreneurs can obtain a competitive advantage by using social media platforms like Facebook, Instagram, and Twitter to reach a worldwide audience and target particular demographics with their marketing campaigns. Additionally, social media analytics offer insightful information about industry trends and consumer behaviour, empowering business owners to make wise choices and modify their plans as necessary. Social media also provides a forum for creativity and cooperation, enabling business owners to ask for feedback, crowdsource ideas, and work with influencers and other companies. Entrepreneurs can improve their competitive position in the market by increasing their brand awareness and credibility through influencer marketing and strategic alliances. The report does, however, also recognize the difficulties that come with social media marketing, including maintaining an online persona, responding to unfavourable comments, and keeping up with algorithm modifications. Social media marketing is an essential tool for modern entrepreneurs aiming for success in an increasingly digital environment, even with these hurdles because the advantages of social media marketing in boosting entrepreneurial competitiveness exceed the disadvantages. The transformative effect of social media marketing on entrepreneurial competitiveness is highlighted in this paper's conclusion, along with the significance of utilising social media platforms to promote engagement, stimulate innovation, and eventually achieve sustainable growth in the fast-paced business climate of today.


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Social Media, Platforms, Target

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  Paper Title: SOCIAL ENTREPRENEURSHIP: NEED OF THE HOUR

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRTAG02001

  Your Paper Publication Details:

  Published Paper ID: - IJCRTAG02001

  Register Paper ID - 259015

  Title: SOCIAL ENTREPRENEURSHIP: NEED OF THE HOUR

  Author Name(s): Dr. Megha K Juvekar, Mrs. Heleena Milton Alphanso

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: 1-9

 Year: April 2024

 Downloads: 45

 Abstract

The social entrepreneurs consider solving the social problem first rather than minting profits Khan, Magd, Shamsi, & Masoom, (2022). Social entrepreneurship, characterized by its unwavering commitment to equitable solutions, emerges as a powerful force in this first objective. With its dedication to providing opportunities and a platform for marginalized and underserved populations, it becomes the catalyst for social justice. Through tailored interventions and inclusive approaches, social entrepreneurs not only address existing disparities but also nurture the inherent potential within these communities. Social entrepreneurs utilize novel ideas and innovations to bring about substantial transformations in the production of goods and services, as well as the operational strategies of their enterprises. Throughout history, numerous individuals have emerged as social entrepreneurs and innovators Glancey & Quaid, (2000). The primary objective of the study is to emphasize on social entrepreneurship which is not just a response to immediate challenges but also a means to foster empowerment, resilience, and collective agency among those historically disenfranchised. The second critical objective is to recognize the social entrepreneurship as a harbinger of innovation and sustainability. By promoting collaboration across sectors and harnessing resourceful strategies, social entrepreneurs ignite a sustainable path forward. The present study asserts that social entrepreneurship extends beyond the alleviation of symptoms as it tackles the root causes of multifaceted problems, laying the groundwork for enduring change.


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Entrepreneurship, Society, empower

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  Paper Title: Antibiotic sensitivity pattern in Pseudomonas aeruginosa among various samples: A Study from National Medical College, Birgunj, Nepal

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4989

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4989

  Register Paper ID - 264062

  Title: ANTIBIOTIC SENSITIVITY PATTERN IN PSEUDOMONAS AERUGINOSA AMONG VARIOUS SAMPLES: A STUDY FROM NATIONAL MEDICAL COLLEGE, BIRGUNJ, NEPAL

  Author Name(s): Naval Kishor Karn, Ravi Shankar Gupta

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r300-r306

 Year: April 2024

 Downloads: 14

 Abstract

Introduction: Pseudomonas aeruginosa is a Gram-negative bacterium with resistance to many antibiotics, causing severe infections in immunocompromised individuals. Resistance patterns vary geographically and over time, with beta-lactams showing high resistance to penicillins and cephalosporins, carbapenems increasing resistance, aminoglycosides having variable susceptibility, fluoroquinolones being common, and polymyxins reserved for multidrug- resistant cases. Management involves prevention, culture, prompt antimicrobial therapy, and combination therapy. In our present study, we will study the antibiotic sensitivity pattern in P. aeruginosa. Aim & Objectives: The aim and objectives of present study is to isolate Pseudomonas aeruginosa among various samples and estimate its antibiotic sensitivity pattern. Material & Methods: The study analysed antibiotic sensitivity patterns in Pseudomonas aeruginosa from clinical samples, using 50 non-repetitive isolates from outpatient and inpatient departments. The modified Kirby-Bauer disc diffusion method was used for antimicrobial susceptibility testing in the Department of Microbiology, National Medical College, Birgunj, Nepal, between 1 st July 2022 and 30 th June 2023. Results: Pseudomonas aeruginosa was found to be most abundant in pus samples, followed by ear swabs, urine, sputum, E.T. secretion, and blood. Out of 50 isolates, the most sensitive were Polymyxin-B (98%), Colistin (98), Imipenem (89%), Cefeparazone/Salbactum (86%), Meropenem (84%), Pipercillin/Tazobactum (82%), ciprofloxacin (72%), and cefepime (38%). Conclusion: The study identifies a drug for Pseudomonas aeruginosa infection, focusing on species-level identification and resistance mechanisms, promoting judicious use of chemotherapeutic agents


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Pseudomonas aeruginosa, Polymyxin-B, Colistin, Infection

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  Paper Title: Energy Relation between India and Central Asia: A Review

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4988

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4988

  Register Paper ID - 263325

  Title: ENERGY RELATION BETWEEN INDIA AND CENTRAL ASIA: A REVIEW

  Author Name(s): Bitter Bhaiya, Bharti Das

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r296-r299

 Year: April 2024

 Downloads: 51

 Abstract

This article brief focuses on the energy dimension of India-Central Asia Relations and fulfillment of India's energy needs. Central Asia's vast energy resources and India's growing energy demand combine to form India's aspirations of expanding energy relations with the region. Article argues that the Indian government and scholars are focused quite narrowly on the energy reserves, i.e., stocks of different resources like natural gas and uranium. Due to their narrow focus, they do not account sufficiently for the energy infrastructure within Central Asia, namely pipelines that would allow energy sources to be efficiently extracted and transported to India.


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Energy Relation between India and Central Asia: A Review

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  Paper Title: Mukt Evam Durasth Shiksha me Namankit Shiksharthiyo ki pristhabhumi evam Pathyakarma lokpriyata-Ek Vishleshan

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4987

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4987

  Register Paper ID - 260947

  Title: MUKT EVAM DURASTH SHIKSHA ME NAMANKIT SHIKSHARTHIYO KI PRISTHABHUMI EVAM PATHYAKARMA LOKPRIYATA-EK VISHLESHAN

  Author Name(s): Girdhary Lal Jangid, Anita Priyadarshini

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r287-r295

 Year: April 2024

 Downloads: 102

 Abstract

Mukt Evam Durasth Shiksha me Namankit Shiksharthiyo ki pristhabhumi evam Pathyakarma lokpriyata-Ek Vishleshan


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Mukt Evam Durasth Shiksha,Siksharthiyo ki prushtbhumi,namakan,pathyakram lokpriyata

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  Paper Title: ETHNOGRAPHIC INSIGHTS FOR PHARMACY EDUCATION: ENHANCING TEACHING AND INSTITUTIONAL DEVELOPMENT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4986

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4986

  Register Paper ID - 256438

  Title: ETHNOGRAPHIC INSIGHTS FOR PHARMACY EDUCATION: ENHANCING TEACHING AND INSTITUTIONAL DEVELOPMENT

  Author Name(s): Avinash Bichave, Madhavi Surve, Shrutika Patil, Meera Deshmukh, Pranati Tilak

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r280-r285

 Year: April 2024

 Downloads: 83

 Abstract

Ethnographic approaches have recently emerged as promising methodologies in educational research, offering rich insights into the social and cultural dynamics of learning environments. However, their application within pharmacy education remains relatively unexplored. This systematic review aims to fill this gap by synthesizing the existing literature on the practical applications of ethnographic methods in pharmacy education. The review highlights implications for pharmacy educators and institutions, emphasizing opportunities to enhance teaching practices, foster inclusive learning environments, and inform curriculum development and policy-making. Recommendations for future research and practice are provided, advocating for longitudinal studies, examination of inter professional collaborations, and sharing of best practices. Ultimately, this systematic review underscores the significance of ethnographic approaches in advancing pharmacy education and calls for further exploration and application within the field.


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Ethnography, Pharmacy education, teaching methods, Institutional development

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  Paper Title: Contract Farming and Farm Laws During COVID-19 Pandemic

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4985

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4985

  Register Paper ID - 260157

  Title: CONTRACT FARMING AND FARM LAWS DURING COVID-19 PANDEMIC

  Author Name(s): Raja Kumar Yadav

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r272-r279

 Year: April 2024

 Downloads: 71

 Abstract

Contract farming has been prevalent in agriculture, especially in countries like India. The outbreak of COVID-19 in 2020 significantly disrupted the functioning of contract farmers, posing various challenges to their livelihoods. At the same time, the pandemic crisis was seen as an opportunity for corporate penetration into agriculture by the three farm laws. This article analyzes the impact of COVID-19 on contract farming, how contract farmers coped with the pandemic, and the challenges faced by small farmers during the pandemic.


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Contract farming, COVID-19, Farm laws, Small farmers.

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  Paper Title: Assessing the Impact of Green Marketing Practices on Retail Products in India

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4984

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4984

  Register Paper ID - 258763

  Title: ASSESSING THE IMPACT OF GREEN MARKETING PRACTICES ON RETAIL PRODUCTS IN INDIA

  Author Name(s): Dr. Sushma Maurya

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r262-r271

 Year: April 2024

 Downloads: 84

 Abstract

This study explores the impact of green marketing practices on consumer spending patterns within shopping malls in the city of Haryana, India. Utilizing a quantitative research approach, data was collected from a diverse sample of 100 consumers across different demographics, and ANOVA analysis was employed to examine the impact of Green marketing practices on consumer decision-making. The findings revealed significant differences in consumer spending patterns across malls with varying levels of Green marketing practices. The study underscores the substantial influence of environmentally conscious initiatives on shaping consumer behavior. Based on these results, practical recommendations are offered, emphasizing the enhancement of Green marketing initiatives, tailored marketing strategies, educational campaigns, continuous monitoring, and collaboration among shopping malls. The insights derived from this research contribute to a nuanced understanding of the relationship between sustainable marketing practices and consumer behavior, providing valuable guidance for the strategic development of environmentally responsible initiatives within the retail sector.


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Green Marketing, Consumer Behaviour, Consumer Spending Patterns, Retail products

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  Paper Title: DEVELOPMENT AND FABRICATION OF TREADMILL BICYCLE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4983

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4983

  Register Paper ID - 257379

  Title: DEVELOPMENT AND FABRICATION OF TREADMILL BICYCLE

  Author Name(s): Shrinivasa D, Chetan P, Manoj S K, Aniruddha K, Neeraj Atherya

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r254-r261

 Year: April 2024

 Downloads: 96

 Abstract

The treadmill bicycle represents an innovative device that merges traditional exercise equipment with a transportation mechanism. It works on the idea of transforming forward momentum from motion of humans without the use of electricity. This combines a bicycle frame with a treadmill platform such that when a person walks on the treadmill, the action goes backward and the bicycle moves forward via a chain system. By harnessing kinetic energy from the user's physical effort, it eliminates the need for external power sources or electrical assistance. This unique combination promotes health and lessens dependency on fossil fuels while providing an environmentally friendly, independent, and effective means to commute or work out. It even gives off an innovative perspective on transportation. The treadmill bicycle is an innovative and sustainable way to move and keep active without relying on electricity or other external power sources. It represents the merging of exercise and mobility.


Licence: creative commons attribution 4.0

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 Keywords

Treadmill, bicycle, rollers

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  Paper Title: The link between equal employment opportunity and diversity in the companies

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4982

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4982

  Register Paper ID - 259003

  Title: THE LINK BETWEEN EQUAL EMPLOYMENT OPPORTUNITY AND DIVERSITY IN THE COMPANIES

  Author Name(s): Reena, Bhawna Bhanot

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r252-r253

 Year: April 2024

 Downloads: 97

 Abstract

This research tries to explore the link between Equal Employment Opportunity (EEO) policies and the diversity in recent work surroundings. It purposes to acknowledge the importance of EEO framework in enhance the diversity, evaluate their effect on operational culture, employee contribution, and entire performance. Employing a combination of actual evidence and conceptual frameworks, this paper tries to define the native connection between EEO compulsory and the facilitation of workplace diversity.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Equal Employment Opportunity, Workplace Diversity, Organizational Culture, Employee Engagement, Performance, Inclusion, EEO Policies

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Creative Commons Attribution 4.0 and The Open Definition

  Paper Title: PERCEPTION TOWARDS ORGAN DONATION AMONG NURSING STUDENTS IN THE ASSAM ROYAL GLOBAL UNIVERSITY GUWAHATI , ASSAM A DESCRIPTIVE STUDY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT24A4981

  Your Paper Publication Details:

  Published Paper ID: - IJCRT24A4981

  Register Paper ID - 256933

  Title: PERCEPTION TOWARDS ORGAN DONATION AMONG NURSING STUDENTS IN THE ASSAM ROYAL GLOBAL UNIVERSITY GUWAHATI , ASSAM A DESCRIPTIVE STUDY

  Author Name(s): Manisha Kalita, Tsering Tsomo

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 4

 Pages: r236-r251

 Year: April 2024

 Downloads: 106

 Abstract

Organ and tissue transplantation has become literally a lifesaving hope for many people. The one organ donor can save 8 lives and change the lives more than 50 people. There are many terminal diseases like heart failure, terminal lung illness, kidney failure etc., that can be cured by the transplantation. Organ donation is legal by law because the Government of India has enacted. "The Transplantation of Human Organs Act 1994" Act No.42, which has allowed organ donation and legalized brain death. Organ donation has become a typical procedure to save life and improve the lives of the patients that have a chance to survive. Organ donation is a standard method of treatment in various disease, however, the number of patients on the waiting list is more than organs that can be donated. This procedure saves the life of millions of people in the world and is a process in which an organ or part of that grafts to another person.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Perception, Organ Donation

  License

Creative Commons Attribution 4.0 and The Open Definition



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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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