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Volume 10 | Issue 4

Volume 10 | Issue 4 | Month  
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  Paper Title: EVOLUTION OF SMART RADAR SYSTEM IN INDIAN REGIMENT: PERSPECTIVE, STRATEGIES AND FUTURE GOALS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204447

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204447

  Register Paper ID - 218437

  Title: EVOLUTION OF SMART RADAR SYSTEM IN INDIAN REGIMENT: PERSPECTIVE, STRATEGIES AND FUTURE GOALS

  Author Name(s): Saayan Ghorui, Shibas Sen, Indranil Biswas, Mainak Paul, Soma Boral

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d853-d857

 Year: April 2022

 Downloads: 302

 Abstract

In recent times the concept of smart or Digital Security has gained great popularity. Thanks to the evolution of the Internet of things the idea of Smart/Digital Security now seems to be achievable. Consistent efforts are being made in the field of IoT in order to maximize productivity and reliability. Now, we are going to introduce an IoT base security mechanism applied in the Border Forces of India. In our mechanism, we used a radar thermal sensor. Our Mechanism can detect metallic arms and send a signal through a specific IP address to the base station. We fixed it on the top of the National flag We can also take action by this mechanism from the Base Station. It can blow out 3 types of gas which are- 1) Heavy fog 2) Poison gas 3) Sleeping gas, we can control the flow of all three gases. We can also monitor the percentage of all gases. Our mechanism will be invisible because it is placed under through ground. We can monitor the exact situation because it is connected through an IP address it does not require any WIFI or BLUETOOTH connectivity. If we want to connect the device by WIFI, we have an option for that. No one can easily control it because of its highly secured IP address. The paper also describes a high-level view of the system architecture. Towards the end, the paper discusses the working of the system in form of a use case that proves the correctness of the proposed model.


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IoT, Mechanism, Gas, System

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  Paper Title: COMPARATIVE ANALYSIS OF DNA EXTRACTION METHOD AND OPTIMIZATION PCR AMPLIFICATION FOR SCOT MARKER IN FINGER MILLET

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204446

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204446

  Register Paper ID - 218060

  Title: COMPARATIVE ANALYSIS OF DNA EXTRACTION METHOD AND OPTIMIZATION PCR AMPLIFICATION FOR SCOT MARKER IN FINGER MILLET

  Author Name(s): PREETI SONKAR

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d842-d851

 Year: April 2022

 Downloads: 333

 Abstract

Finger millet (Eleusine coracana L. Gaertn) belongs to the Poaceae family and is a staple crop in Africa and India. It is more resilient to stress than other crops and provides nutrients like calcium, zinc, and protein. Here We required DNA isolation for molecular characterization by Scot (Started Codon Targeted) markers. Thus, the CTAB method was best for DNA isolation. So we determined a rapid and easy CTAB (Cetyl trimethyl ammonium bromide) method for isolation of gDNA from finger millet based on four modified protocols due to the crop's containing polyphenol and PCR inhibitors. The first protocol of the CTAB method was superior to another modified CTAB method. Another hand We optimised the PCR amplification for Scot. The result was monomorphic according to band position. Furthermore, we developed a protocol among four protocols for the isolation of gDNA from finger millet where it was a convenient and easy method for extracting DNA from finger millet, also minimising the number of steps and chemicals. The first protocol was superior to the remaining protocols as an easy and convenient method for DNA extraction in finger millet. As well as being beneficial for DNA isolation, this procedure will provide new insight into research. We also established a protocol using the CTAB method, which is an easy and convenient method for DNA extraction in finger millet.


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CTAB method, DNA extraction, PCR amplification, Scot markers

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  Paper Title: GENERAL CHARACTERISTICS AND APPLICATIONS OF ION IMPRINTED POLYMERS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204444

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204444

  Register Paper ID - 218430

  Title: GENERAL CHARACTERISTICS AND APPLICATIONS OF ION IMPRINTED POLYMERS

  Author Name(s): Dr GIRIJA P

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d822-d829

 Year: April 2022

 Downloads: 291

 Abstract

Molecular imprinting is a new interdisciplinary subject developed in recent years belonging to the area of host-guest chemistry and it plays significant role in the construction of molecular recognition sites in the polymer matrix. Ion imprinted polymers find wide applications in various fields. In this review article, we present a comprehensive overview of the general features of ion imprinted polymers and its applications.


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Ionimprinting, Polymers,Recognition

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  Paper Title: UV VISIBLE SPECTROSCOPY METHOD DEVLOPMENT AND VALIDATION FOR ESTIMATION OF MOLNUPIRAVIR IN SOLID DOSAGE FORM.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204443

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204443

  Register Paper ID - 218406

  Title: UV VISIBLE SPECTROSCOPY METHOD DEVLOPMENT AND VALIDATION FOR ESTIMATION OF MOLNUPIRAVIR IN SOLID DOSAGE FORM.

  Author Name(s): Bhumika Parmar, Aadil Raj, Divya Chauhan, Aakash Vasava, Vishal Chauhan

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d812-d821

 Year: April 2022

 Downloads: 328

 Abstract

Molnupiravir is an antiviral medication that inhibits the replication of certain rna viruses. It is used to treat covid-19 in those who infected by Sars-cov-2. The main intent of this investigation was to devlop and validate an uncomlicated, forehanded, parsimonious (time-saving), and canny (efficient) for the resolution (will ower) of molnupiravir capsule in the solid dosage from. Standard and sample solutions for molnupiravir were prepared in distilled water. Absorbance correction method for molnupiravir 280nm was measured. The method followed linearity in range of 0.2-1 ?g/ml with correlation value of 0.9998 for molnupiravir. This method was validated for various parameters according to ich guidelines. Satisfactory values of percent relative standard deviation for the intra-day and inter-day precision indicated that method was precises.the mean percentage recovery studies was found to be 100.17% for molnupiravir. Lod and loq were calculated as 0.175503 ?g/ml and 0.531827 ?g/ml for molnupiravir.


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Molnupiravir, antiviral medication, RNA-viruses, Sars-cov-2, parsimonious, canny,

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  Paper Title: STRESS MANAGEMENT AND HUMAN BEHAVIOUR DEVELOPMENT.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204442

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204442

  Register Paper ID - 218248

  Title: STRESS MANAGEMENT AND HUMAN BEHAVIOUR DEVELOPMENT.

  Author Name(s): HARIPADA DHARA

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d804-d811

 Year: April 2022

 Downloads: 291

 Abstract


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stress management, human behaviour, development.

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  Paper Title: HAND MOTION BASED COMPUTER ACTIVITY CONTROL

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204441

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204441

  Register Paper ID - 218397

  Title: HAND MOTION BASED COMPUTER ACTIVITY CONTROL

  Author Name(s): Jayesh Jidge, Sanika Badwaik, Rutika Bhoir, Kanchan Doke

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d797-d803

 Year: April 2022

 Downloads: 317

 Abstract

: Human-computer communication (HCI) has been one of the major advancements in the development of technology as a new means of communication between humans and computers in today's world. Several new interactive methods, such as Sign and speech recognition, visual analysis, virtual reality, touch-free writing, brain activity have come out in recent years to achieve this goal. We need an alternative means to control computers and the technology needs to be robust so that it can be scaled on bigger boundaries. So, the proposed algorithm develops an alternative input means which can be useful in real time applications to control the daily computer activities like controlling media player, web browser, file manager, PowerPoint presentations and also for playing games through different gesture commands using a simple web camera. The main aim is to study and analyze the use of gesture recognition techniques for embedded systems by proposing a new model based on neural networks such as 2D and 3D CNNs able to perform gesture control using a simple web camera without any additional expensive hardware.


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Alternative input, computer control, neural network gesture control; computer vision.

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  Paper Title: INTEGRATING HUMAN COMPUTER INTERACTION TO SOFTWARE DEVELOPMENT ARCHITECTURE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204440

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204440

  Register Paper ID - 218361

  Title: INTEGRATING HUMAN COMPUTER INTERACTION TO SOFTWARE DEVELOPMENT ARCHITECTURE

  Author Name(s): Mr. Shrey Solanki, Ms. Archita Dube, Ms. Rujuta Lanke, Prof. Sachin Deshpande

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d788-d796

 Year: April 2022

 Downloads: 297

 Abstract

This study has been undertaken to investigate the flaws in the existing software development techniques to make software both more usable and easier to develop. There are an incredible number of benefits to adopting a human computer interaction (HCI) architecture into software development endeavor. The proposed system defines a method for website processing system while incorporating human computer interaction (HCI) as an important aspect.


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Human Computer Interaction, Software Development, Design, Website Development

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  Paper Title: LOVE FOR SAIDA AND THE LOVE FOR THE LAND: REREADING MAGIC OF SAIDA

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204439

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204439

  Register Paper ID - 218390

  Title: LOVE FOR SAIDA AND THE LOVE FOR THE LAND: REREADING MAGIC OF SAIDA

  Author Name(s): Shweta Singh

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d778-d787

 Year: April 2022

 Downloads: 308

 Abstract


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diaspora, postcolonial, body, nation, identity

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  Paper Title: ONLINE PRODUCT QUANTIZATION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204438

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204438

  Register Paper ID - 218264

  Title: ONLINE PRODUCT QUANTIZATION

  Author Name(s): Gadala Bhanu Prakash, Chilukuri Tharun kumar, Rayeeni Rishitha, A V Murali Krishna

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d773-d777

 Year: April 2022

 Downloads: 318

 Abstract

Approximate nearest neighbor (ANN) search has achieved great success in many tasks. However, existing popular methods for ANN search, such as hashing and quantization methods, are designed for static databases only. They cannot handle well the database with data distribution evolving dynamically, due to the high computational effort for retraining the model based on the new database. In this paper, we address the problem by developing an online product quantization (online PQ) model and incrementally updating the quantization codebook that accommodates to the incoming streaming data. Moreover, to further alleviate the issue of large scale computation for the online PQ update, we design two budget constraints for the model to update partial PQ codebook instead of all. We derive a loss bound which guarantees the performance of our online PQ model. Furthermore, we develop an online PQ model over a sliding window with both data insertion and deletion supported, to reflect the real-time behavior of the data. The experiments demonstrate that our online PQ model is both time-efficient and effective for ANN search in dynamic large scale databases compared with baseline methods and the idea of partial PQ codebook update further reduces the update cost


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Online Shopping, PHP, Product quantization, Admin, User.

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  Paper Title: HUMAN RIGHTS AND THE INTERNET

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204437

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204437

  Register Paper ID - 218372

  Title: HUMAN RIGHTS AND THE INTERNET

  Author Name(s): Mami Talukdar

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d767-d772

 Year: April 2022

 Downloads: 306

 Abstract


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Internet, Communication, Cyber, Computer.

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  Paper Title: SOLID WASTE MANAGEMENT IN CITIES AND TOWNS OF INDIA: NECESSITIES FOR IMPROVEMENT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204436

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204436

  Register Paper ID - 218352

  Title: SOLID WASTE MANAGEMENT IN CITIES AND TOWNS OF INDIA: NECESSITIES FOR IMPROVEMENT

  Author Name(s): Dr. G. Malleswaramma, Dr. P. Thavitha Thulasi

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d759-d766

 Year: April 2022

 Downloads: 334

 Abstract


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Keywords: Solid waste management, risk and sanitation.

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  Paper Title: FLOOD MONITORING SYSTEM USING ARDUINO

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204435

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204435

  Register Paper ID - 218299

  Title: FLOOD MONITORING SYSTEM USING ARDUINO

  Author Name(s): Mr. Ankesh Suresh Patil, Mr. Karan Manik Koli, Mr. Ninad Ghogare, Mr. Amey Pawaskar, Prof. Supriya Shigwan

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d753-d758

 Year: April 2022

 Downloads: 460

 Abstract

The crucial disaster that disturbs the normal routine of people is flooding. Based on this, there is an important requirement to maintain a complete analysis over environment in frequent manner. Nowadays all prediction level has been moved from physical to mathematical modelling. Where, this paper distributes with the strategies of flood alerting system with help of GLOBAL NETWORNIG SYSTEM (GSM) an embedded system which would give the real time calculation along with Wireless Sensor Network (WSN) for arithmetic processing, prediction and analysis that would help to send an alert message to the nearby surrounding and reduces the time of risk. Waterfall model algorithm is used as the approach. Here the Arduino uno is connected to water float sensors & ultrasonic sensor to analyses the water level. Further, these calculated values will be passed to the Arduino which is been developed with Java, C++. The Arduino would give the alert message to the IoT module. These analyses are made to discuss how the IOT is embedded in real time to prediction and alerting


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Arduino board, LCD screen GSM board, Water FLOAT sensors, connecting cables, Power supply, LED, Ultrasonic Sensor, Buzzer, Soldering equipment

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  Paper Title: YOGIC PRACTICES AS A MEANS OF MAINTAINING PSYCHOLOGICAL HEALTH OF SCHOOL TEACHERS DURING PANDEMIC PERIOD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204434

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204434

  Register Paper ID - 218323

  Title: YOGIC PRACTICES AS A MEANS OF MAINTAINING PSYCHOLOGICAL HEALTH OF SCHOOL TEACHERS DURING PANDEMIC PERIOD

  Author Name(s): Dr. Shubhangi S. Kukekar

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d746-d752

 Year: April 2022

 Downloads: 309

 Abstract


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Stress, Covid-19 pandemic, psychological health, yogic activities, school teachers

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  Paper Title: STUDY OF FEMINISM IN MEENA KANDAAMY'S WHEN HIT YOU

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204433

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204433

  Register Paper ID - 217796

  Title: STUDY OF FEMINISM IN MEENA KANDAAMY'S WHEN HIT YOU

  Author Name(s): Chaitra Naik

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d741-d745

 Year: April 2022

 Downloads: 382

 Abstract

In the present world we all are talking about different waves of feminism, radical feminism, but we are not given equal importance, status to woman. Indian women writers have voiced their concerns from last five decades against a number of atrocities and gender inequalities that have mated out to them.


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oppression, violation, marriage, feminism.

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  Paper Title: EFFECT OF COMBINED PLYOMETRIC AND CIRCUIT TRAINING ON SELECTED PHYSIOLOGICAL COMPONENTS AMONG CRICKET PLAYERS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204432

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204432

  Register Paper ID - 218432

  Title: EFFECT OF COMBINED PLYOMETRIC AND CIRCUIT TRAINING ON SELECTED PHYSIOLOGICAL COMPONENTS AMONG CRICKET PLAYERS

  Author Name(s): Prof.Dr.A.Mahaboobjan, Mr.C.saravanan

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d738-d740

 Year: April 2022

 Downloads: 328

 Abstract


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Keywords: Combined Plyometric and Circuit Training, Vital Capacity and Anaerobic Capacity.

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  Paper Title: PRO-BONO SERVICES TO MARGINALIZED COMMUNITIES DURING PANDEMIC IN INDIA

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204431

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204431

  Register Paper ID - 218504

  Title: PRO-BONO SERVICES TO MARGINALIZED COMMUNITIES DURING PANDEMIC IN INDIA

  Author Name(s): Bharti Yadav

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d730-d737

 Year: April 2022

 Downloads: 303

 Abstract

Abstract This paper attempts to analyse the impact of covid-19 on the functioning of the legal services authorities. It also explores the ways to strengthen the legal aid system of India. Lack of legal awareness is one of the impediments to equal access to justice. Legal services authorities are mandated to spread legal awareness, so it organised legal awareness camps to educate people about their rights. The Covid-19 induced restrictions on the mobility of people, and norms of social distancing adversely affected legal awareness camps. Lack of awareness, economic resources, infrastructure, and judges all foster unequal access to justice and delay in access to justice. This paper critically analyses the statistical data to assess the functioning of legal services authorities in the last three years, i.e. 2018 to 2021. The scope of data analyses is limited to the legal awareness camps, no. of people made aware of their rights in these camps, no. of beneficiaries availed legal aid, para-legal trained and placed in the legal services clinics. The analyses of statistical data for legal aid beneficiaries also check the impact of covid-19 on different categories of beneficiaries entitled to free legal aid under section 12 of the Legal Services Authorities Act, 1987. The data analyses of poverty and pendency of cases further support the arguments proposed. Various schemes of the Department of Justice, National Legal Services Authority, Bar Council Of India are considered to explore better coordination between the stakeholders of the justice delivery system. The research paper concludes by emphasising the importance of the legal service clinics in bridging the gap between legal aid seekers and providers. Legal Services clinics have the potential of bringing justice to the doorstep of the people who can reach the doorstep of the justice delivery system.


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Key Words: Legal Aid, Legal Services Clinic, Para-Legal

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  Paper Title: FALL DETECTION SYSTEM USING SMART SHOE AND BAND

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204430

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204430

  Register Paper ID - 218502

  Title: FALL DETECTION SYSTEM USING SMART SHOE AND BAND

  Author Name(s): Jayasurya B M, Bharath C, Kadhar Ibrahim B, T Guru Sai Pavan, Mrs.Nethra H L

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d724-d729

 Year: April 2022

 Downloads: 348

 Abstract


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fall detection , detection, smart shoe, smart band

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  Paper Title: RESEARCH ON ONLINE RAW MEAT DELIVERY AND ITS IMPACT ON THE DIGITAL MARKET POST PANDEMIC

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204429

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204429

  Register Paper ID - 218440

  Title: RESEARCH ON ONLINE RAW MEAT DELIVERY AND ITS IMPACT ON THE DIGITAL MARKET POST PANDEMIC

  Author Name(s): Barsha Mishra, Priya N

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d719-d723

 Year: April 2022

 Downloads: 319

 Abstract

A large growing market now revolves around selling perishable products such as meat, including poultry and seafood. Virtually many/every kind of fresh meat has been available for customers or purchasers from online vendors, there is very little research that examines the handling, and safe delivery that influences this unorganized sector [1]. The purpose of my paper revolves around analyzing the policies for delivering online raw meats by the purveyors of this product. And also, to emphasize the food safety data that are given on the websites of online sellers for this particular sector. Hence, I thought of this website that meets the need of the current Digital Market and is convenient to its users. An online raw meat delivery system like"WOW SHOPPER" enables the user to browse the range of products along with information about the product's specifications, features, and prices. The digital environment has a growing effect on consumers' minds and buying behavior, this is what makes our website feasible in the current scenario.


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Perishable products, unorganized sector, analysis, Digital Market, website, meat industry, current scenario.

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  Paper Title: A STUDY ON CUSTOMER CONTENTMENT AND SERVICE EXCELLENCE OF SELECT PUBLIC AND PRIVATE SECTOR BANKS IN BALLARI DISTRICT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204428

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204428

  Register Paper ID - 218490

  Title: A STUDY ON CUSTOMER CONTENTMENT AND SERVICE EXCELLENCE OF SELECT PUBLIC AND PRIVATE SECTOR BANKS IN BALLARI DISTRICT

  Author Name(s): Dr. Mubarak

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d711-d718

 Year: April 2022

 Downloads: 319

 Abstract

The purpose of this article is to investigate the link between service quality and customer satisfaction with internet banking services. This study was based on the responsiveness of select public and private sector bank clients in the Ballari district. This research looks on the relationship between demographics and customer satisfaction in internet banking, as well as the relationship between service quality and customer satisfaction in public and private sector banks' internet banking services. This research is based on both primary and secondary data sources. Through a questionnaire, primary data was obtained from consumers of a few public and private sector banks. The judgment sampling approach is used to pick customers. Chi Square tests, spearman's correlation, and the Mann Whitney U test were used to assess the hypothesis. SPSS software was used to examine the data. According to the report, highly qualified professionals, business people, employees, and people in higher income groups, as well as youths, are quite satisfied with internet banking services and use it frequently. There are considerable disparities in client perceptions of public and private sector banks' internet banking services. Private-sector banks' Internet banking services are of greater quality than those supplied by public-sector banks. As a result, public sector banks should improve their internet banking services to satisfy the needs of their customers.


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Public and private sector banks, Customer Contentment and Service Excellence

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  Paper Title: GREEN MARKETING “It’s Impact on Organic Farming”

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2204427

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2204427

  Register Paper ID - 218441

  Title: GREEN MARKETING “IT’S IMPACT ON ORGANIC FARMING”

  Author Name(s): Pragati Singh, Nandini Singh

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 4

 Pages: d697-d710

 Year: April 2022

 Downloads: 412

 Abstract

Marketers are now focusing on Green Marketing strategy due to increase in global warming. Green marketing is a new concept which has shifted the focus of customers from ordinary products to green products. Green marketing has also helps in improving agriculture which has leads to the introduction of a new concept in agriculture i.e., Organic Farming. Indian Agriculture has a long been carried on traditional and primitive techniques of farming. During recent years, agricultural techniques and agriculture inputs have undergone important changes. These changes are named as organic farming. These measured includes the development of irrigation facilities, use of high yielding varieties, use of improved fertilizers and chemicals, introduction and development of mechanisation of agriculture etc. but organic farming does not depend on the use of manufactured fertilizers and pesticides, plant growth regulators and modified organisms. It depends on naturally occurring ecological process and biodiversity rather than use of manufactured inputs like fertilizers. Organic farming is a holistic production management system which promotes and enhances agro-ecosystem health, including biodiversity, biological cycles and soil biological activity. It emphasises the use of management practices in preference to the use of manufactured inputs and synthetic materials. This paper is descriptive in nature based on secondary sources. This paper explains the concept of green marketing and organic farming and their relationship. This paper also explains the need of organic farming in India, benefits and limitations of organic farming, and agriculture inputs used in agriculture growth and government schemes in promoting organic farming.


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 Keywords

Green marketing, Organic farming, Agriculture inputs, Government schemes

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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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