Volume 12 | Issue 3

 Abstract

ABSTRACT The article is based on the belief created through the stagnation of dark memory. The dark memory made Margaret white anxious about adulthood, becoming an unbearable barrier for Carrie white. The stagnation of standing within the fault has made Margaret regret and resist Carrie from being among the people and mingling with them. Carrie tried her best to be as normal as other kids, but as she tried more, it made her life more miserable. Carrie is always punished by praying for her fault in a small cabinet where her memory turns to feed the dark side in here. Later this provoked a kind of telekinetic power, where she could move things with her mind.

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Keywords: Memory, Belief, Barrier and Supernatural power.

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ABSTRACT Jammu and Kashmir State has a greater potential to become a major tourist destination in the world. The role of tourism in the economic development of J&K state has been an area of immense interest from policy perspective. To understand the economic impact of tourism in the J&K state, present paper tries to examine various parameters of economic development such as tourist inflow, employment generation, State Gross Domestic Product, development of infrastructure and regional development. The study is based on secondary data. Data has been collected from various sources like Ministry of Tourism Government of India, Jammu and Kashmir Tourism Development Corporation and Directorate of Tourism, Annual Economic survey of J&K, United Nations World Tourism Organization, World Travel and Tourism Council and other published research papers and official reports. We found apart from agriculture sector, tourism sector is the most popular source of income and employment generation for the J&K state economy In the recent past, tourism industry has witnessed a tremendous surge worldwide and has become an integral part of human leisure and expedition, thus contributing to the growing global economy. Kashmir has often been compared with heaven on earth. It is most attractive destination for tourists not only in India but all over the world because of lush green valley, pleasant climate, Snow-capped Mountains, sweat springs, green meadows. While as places like Gulmarg, Phalgam, Dal Lake, Wular Lake are worth seeing tourist spots in the valley. Besides these, Shri Mata Vashino Devi, Amar Mahal place, Ragunath Temple are most attractive tourist's destination in Jammu region. Ladakh is no less important when it comes to the question of Tourism in J&K. Tourism tag has always placed state of J&K in the limelight of national as well as international scene. Efforts have been made to increase arrival of tourists in the state. However, state has witnessed ups & downs in the last thirty years of turmoil. The start of armed struggle in mid-80's created the sense of fear both within the state as well outside. The state saw worst days in its history and tourism industry was greatly harmed by both armed struggle as well as by counter operations by security forces. There was hardly any tourist who would visit the state particularly valley of Kashmir once lauded as heaven on earth. However, it was only in recent last decade when state saw its revival phenomena of tourist industry. But with the growing violence and turmoil in the Kashmir since 2015 once again have put this industry in backseats. In this background this paper will examine the phenomenal increase and decrease of tourists in the time of turmoil and peace in Jammu& Kashmir. Besides, paper will also try to examine the impact of tourism in shaping the peace and prosperity of the state.

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Key words: Tourism, Employment, Tourist Inflow, Revenue, Infrastructure, Regional Development, Tourism potential, Business opportunity, Kashmir Tourism, Tourism Development, Tourism Policy.

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Kiwifruit are a nutrient-dense fruit and extensive research over the last decade on the health benefits of kiwifruit has linked their regular consumption to improvements not only in nutritional status, but also benefits to digestive, immune and metabolic health. The health benefits of consuming fruit are well documented. Kiwifruit contains numerous phytonutrients as well as well-known vitamins and minerals that promote health. It also contains lots of glucose and fructose and a small amount of sucrose. It contains very good levels of vitamin-A, vitamin-E, vitamin-K and flavonoid anti-oxidants such as beta-carotene, lutein and xanthin. Kiwifruit is known to work well against digestive issues, cardiovascular diseases, skin health, diabetes, inflammation and microbial action etc. which makes it well suited for therapeutic interventions as well as food applications

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Kiwifruit, nutritional, health benefits, food applications, digestive, skin health.

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The liberalization of India's economy in 1991 was a watershed moment in the country's economic development, with disinvestment and privatisation becoming key measures. Disinvestment, or the practice of selling government-owned shares in public sector enterprises (PSUs), attempts to reduce budget deficits and revitalize the capital market. Privatisation also shifts PSU ownership to the private sector, hence increasing efficiency and profit maximization. This article investigates the rationale behind these economic policies, their influence on India's financial environment, and the operational history of PSUs following disinvestment. A paired t-test is used to examine the performance of selected PSUs, revealing information on the efficacy of disinvestment and privatisation in encouraging long-term economic growth. The report highlights the strategic importance of these changes for India's long-term economic trajectory.

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Securitization, Privatization, Return on Investment, Liquidates, Disinvestment

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In today's dynamic business landscape, companies face intense competition and pressure to enhance strategic performance and maintain a competitive edge. This research explores the factors influencing company strategic performance and competitive advantage, particularly in emerging markets like India in Pharmaceutical Industry. Drawing on insights from the pharmaceutical industry, we examine the role of innovation, market understanding, brand reputation, supply chain management, and strategic partnerships. By synthesizing existing literature and empirical evidence, this study aims to fill gaps in understanding and provide practical insights for companies seeking sustainable growth. Through a sample size of 300 employees and simple random sampling, researcher aim to identify key success factors and offer recommendations for effective marketing strategies. Ultimately, this research contributes to the broader understanding of strategic management practices and offers actionable insights for companies navigating today's competitive business environment.

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Strategic performance, Competitive advantage, pharmaceutical industry, Emerging markets, Marketing strategies

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The convergence of finance and technology, known as Fintech, has brought about significant transformations in the banking industry, particularly with the advent of digital banking. This research paper explores the dynamics of Fintech and digital banking and their impact on consumer satisfaction. A survey of 254 participants was conducted to gather insights into digital banking usage patterns and satisfaction levels. The findings suggest that digital banking has revolutionized financial services, offering convenience, accessibility, and efficiency to users. However, challenges such as security concerns and technological barriers persist. Understanding these dynamics is crucial for policymakers, financial institutions, and Fintech firms to capitalize on the opportunities presented by digital banking while addressing its challenges.

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Fintech, Digital Banking, Finance, Technology, Consumer Satisfaction Survey

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Anita Thampi is a renowned Malayalam writer and translator. Her works are noted for post-modernism. She in her works represents middle class women who is an epitome of sacrifices and responsibilities which are assigned to her by the patriarchal society. In sweeping the front yard the poet gives us a picture of a woman who wakes in the early morning to clean the front yard. While she is sweeping the front yard the whole family is sleeping peaceful whereas her responsibilities have already started. The way she cleans the mud sprouts is described as sweeping away memories. Before the newspaper comes, she completes her work and what she gets for the whole programme is back aches. And the reward for hardships is a cup of coffee with dregs. The patriarchal society has enlisted a whole lot of duties for the women to perform in the society as well as in the family. They are neither appreciated nor acknowledged. The society upholds the notion that men for work and women for household. Even now when women go out and earn money just like men their responsibilities has not lessened. Women sacrifices their life and dreams for their family. And these sacrifices go unrecognized and unpaid.

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patriarchal, society, responsibilities, notion, unrecognized

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A fundamental shift has occurred, transforming the traditional classroom format. Within the evolving field of education,. The emergence of remote learning is a witness to this transition, playing an important role in modern higher education. Remote learning has grown in popularity, propelled on by technical improvements and global events such as the COVID-19 epidemic, upsetting existing norms and altering the dynamics of teaching and learning. This paper analyzes the transformative impact of remote learning on higher education in light of technical advancements and societal concerns such as the COVID-19 epidemic. It explores the evolution of remote learning, comparing the benefits and drawbacks for students, educators, and educational institutions. The study finds into the context of remote learning technologies' rapid development, stressing its role in democratizing educational opportunities and encouraging personalized learning experiences. However, it also tackles questions about digital fairness, inequities in technological access, and the efficacy of remote instruction in promoting critical thinking. The paper advocates for a hybrid model that seamlessly integrates traditional pedagogy with virtual components to foster resilience, inclusivity, and innovation. Through critical analysis, it seeks to contribute to a nuanced understanding of the implications of remote learning for the future of higher education.

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Remote learning, technological advancement, digital revolution, personalized learning, digital equity, hybrid model, resilience, accessibility, inclusivity.

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In response to the increasing demand for natural and holistic approach, pain relief, herbal analgesic creams have emerged as a promising alternative. This comprehensive abstract explores the intricate landscape of these creams. Delving into their formulation, mechanism of action, potential benefits, challenges, and the need for further research in terms of formulations. The formulation of herbal analgesic creams involves a rich blend of plant-derived ingredients, drawing from traditional healing knowledge. The study systematically examines these botanical compounds, shedding light on their historical significance and the synergistic interactions that contribute to the creams analgesic properties. Mechanistically, the abstract unravels the ways in which herbal analgesic creams exert their effect. From analgesic actions, the study synthesizes finding from clinical trials and experimental research to provide a nuanced understanding of their pharmacological impact. While emphasizing a holistic approach to pain management, the abstract discusses the potential benefits of reduced reliance on synthetic chemicals. However, also highlights challenges, including variability in responses and the imperative for further research to establish standardized formulation, efficacy, and safety. The abstract concludes by underlining the growing interest in herbal remedies for pain management and the need for evidence-based insights. It advocates for a balanced perspective, recognizing the potential of herbal analgesic creams while acknowledging the necessity for ongoing research to guide both practitioners and individuals seeking natural alternative for pain relief.

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Herbal Analgesic, Pain Relief, Ayurveda, Plant-Based Medicine, Natural Remedies.

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This study aims to examine the importance of medicinal plants in the treatment of hair problems such as baldness, hair loss, gray hair, dryness and various types of dandruff. Various herbal ingredients used in the recipe are: Aloe Vera, Alma, Curry Leaves, Camphor, Coconut oil, Eclipta, Hibiscus, Heena, Neem, Fenugreek, Sage, Apamarg, Onion, Grape seed, Jatamanshi, rosemary, thyme, tulsi, garlic and people. All ingredients provide essential nutrients such as vitamins, terpenes and various essential oils to support the activity of the sebaceous glands and the overall skin and hair care.

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Medicinal Plants, Hair problems

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Ayurveda has described three basic physiological constituents of human body, viz., Dosha, Dhatu and Mala. Human physique is made up of seven Dhatus. Shukra is the 7th Dhatu among the Sapta Dhatus and it posess the qualities of all the succeeding Dhatus . Dhatu which exists in the body in its purest form is called Shukra Dhatu. The channel which carries Shukra is called Shukravaha Srotas. And its Moola sthaana is described as "Vrushana" and "Shepha" by Acharya Charaka and as "Stanya" and "Vrushana" by Acharya Sushruta. When Shukra Dhatu vitiated then it shows Shukradhatu Dusti Laxanas in the form of Vriddhi or Kshaya. This vitiation may primarily results in infertility and along with physical as well as psychological disorders. Thus it plays a vital role in reproduction as well as to maintain physical and mental health. In this article it is intended to make a correlation of Shukra Dhatu and Shukravaha Srotas with modern prospective to have a clearer view about the Shukra Dhatu.

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Shukra Dhatu, Shukravaha Srotas , Moolasthanas

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The skin consists of different cell types that express certain molecules and have different properties, and provides the interaction and intercellular communication that is important for the continuity of the skin. Additionally, a change in one of the molecules can affect the entire organization and function of these important networks, causing cell detachment, blistering, and other conditions in the skin. Phenotypes will emerge. Over the past few decades, the genetic basis of various monogenic skin diseases has been elucidated using classical genetic methods. More importantly, the results of these studies demonstrate the importance of different types of molecules and genetic and molecular interactions that lead to irreversible changes in the skin. With the advent of the Human Genome Project, next-generation sequencing technologies, and several other recent advances, progress has been made in reducing genetic variation rather than the Mendelian gene behind the monster patterns of genetic diseases. Over the past few years, progress has been made in uncovering the genes underlying various skin diseases and various phenotypes. Many molecules are directly involved in the pathogenesis of these diseases, many of which have been discovered through genetics and are discussed in detail in this chapter. These techniques help determine the genetics of monogenic skin diseases. Recently, the genetic basis of non-Mendelian dermatoses has begun to emerge, with many regions involved in their pathogenesis

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Hereditary skin disorders, Skin. Phenotypes, Patterns of genetic diseases.

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This study investigates employee turnover in Coimbatore City's IT sector, focusing on factors influencing turnover and proposing retention strategies. Using mixed methods, including surveys and interviews, the research reveals dissatisfaction with policies and benefits as key drivers of turnover. Employees prioritize incentives like bonuses and free transport. Statistical analyses show associations between demographics and preferences. Tailored strategies, feedback mechanisms, and continuous evaluation are recommended to enhance retention and foster a positive work environment.

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Employee Turnover, Statistical Analysis, Chi-square Test, ANOVA (Analysis of Variance), Employee Preferences, Bonus, Free Transport, Housing Allowance, Tailored Retention Strategies, Continuous Evaluation, Work Environment.

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Solid waste is an issue that needs to be handled correctly to safeguard public health, the environment, and natural resources. Many people are unaware of the fact that solid wastes have a discernible influence on climate change. The production, consumption, and distribution of the goods, along with the elimination of the trash they generate, all contribute to the emission of "Green House gases" into the atmosphere, which have had a significant impact on the planet's ecosystem. One of the main greenhouse gases produced by the uncontrolled decomposition of organic waste in landfills is methane, which has a significant impact on the surrounding climate and ecosystem.

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Waste Management: Solid and Liquid, Wastewater Treatment Techniques, Reuse, Recycle

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In the fourth chapter of Carak Samhita, Sutra Sthan i.e.,Sadvirechanshtasritiya Adhyaya, Maharshi Caraka has elaborated in a very scientific way having huge significance in clinical practices, as though the drug is one ,grouped in different ways according to the nature of work, single drug capable of doing different therapeutic actions and not only this it has been also stated that these are just examples and in similar manner other groups can be formed and used according to the conditions orally or as external applications depending on the strength of patient, disease(vitiation of dosha-dushya etc) and potency of drugs and formulations.

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Mahaakashaaya, Carak Samhita, Sutra Sthan, Therapeutic action

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In this study, the effects of graphene oxide (GO) on composites based on epoxy resin were analyzed. Different ratios of GO from 0 to 1% were added to epoxy resin. The GO and epoxy composite materials was prepared using the casting method and performed under room temperature .To perform the Mechanical tests' results such as tensile test, and Flexural test show enhancements of the mechanical properties of the GO/epoxy composite. The experimental results show the filler material in the epoxy/resin increase the tensile strength and hardness. The Flexural strength was seen to decrease, pointing to brittleness increase of the GO/epoxy composite. So to increase the strength of flexural strength an healing agent used to improve the properties. A microstructure analysis Scanning Electron Microscopy (SEM) is done for GO composite to understand the structure, bond and crack of GO/Epoxy composite material From this research the GO/epoxy composites that if filler material ratio increased the strength of the material decreases.

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Epoxy,Graphene,Nanocomposites

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Reality Pedagogy is a 21st-century teaching-learning approach introduced by Christopher Emdin, a Professor at Columbia University in 2001. It focuses on how a teacher gains an understanding of the reality of students (previous experiences) and how this previous knowledge helps in the foundation of instruction. Reality Pedagogy is an approach that exchanges expertise between teachers and students. In this approach, the teacher plays a crucial role in the engagement of the students with the class and also motivates them. In this approach student's role is to active participation in each activity and develop the competencies. This approach uses a set of pedagogic tools known as the "5 C's" to gain the students' reality and allow students to participate in each phase and express themselves in a democratic classroom. The reality Pedagogy approach includes five pedagogic tools: Cogeneration of dialogue (ideas about the problem), Co-teaching (students as a teacher), Cosmopolitanism (Equal opportunity and responsibilities for all students), Context (Bringing the knowledge out from the classroom and use in a social context), Content (Theoretical knowledge or content must be according to immediate needs and its application in real life situation and daily life). Reality Pedagogy is an approach concerned with teaching through understanding and the application of the knowledge of the students. In the practice of the approach teachers needs to find the reality of students from their friends, parents, andstudents' community and then decide their role in the participation of classroom activities. Reality pedagogy is a new approach or perspective, there is a lack of literature so it's hard to find the impact of the approach on the development of self-efficacy of the student. But it is an approach that plays a vital role in the teaching and learning process.

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Reality Pedagogy, Pedagogic tool, Cogenerative Dialogue, Co-teaching, Cosmopolitanism, Context, Content, Students' community, self-efficacy.

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In the contemporary digital landscape, the influence of social media on the global tourism industry is undeniable. This paper explores the transformative impact of platforms such as Instagram, Facebook, Twitter, and YouTube on tourism promotion. Social media has revolutionized how destinations are marketed, experiences are shared, and tourist engagement is fostered. The rise of social media has facilitated unprecedented connectivity, enabling travellers to interact with destinations, accommodations, and experiences in novel ways. Influencers and content creators play a pivotal role, leveraging their platforms to showcase destinations and drive engagement. Social media serves as a dynamic channel for destination marketing, offering opportunities for immersive storytelling and community engagement. However, challenges such as content saturation and maintaining authenticity persist. By embracing innovation and strategic partnerships, tourism stakeholders can harness the full potential of social media to drive sustainable growth and enhance visitor experiences in the evolving landscape of travel and tourism.

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tourism, social media, Influence, Impact

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The study was undertaken to find out the relationship between couple's romantic relationship satisfaction and their partner's emotional intelligence. In order to understand the relationship between the two constructs, a total of 30 pairs of unmarried heterosexual couples were undertaken for the study through purposive sampling. All the participants were in the age range of 20-25 years and another inclusion criterion for the couples was a minimum of two years of relationship duration. The relationship satisfaction was measured using "Couples Satisfaction Scale" developed by Funk and Rogge (2010). The emotional intelligence level of each individual's partner was measured using a scale named "Emotional Intelligence Scale" developed by Schutte et al. (1998). After collection and scoring of data, appropriate statistical methods were taken for the analysis of data. Pearson product moment correlation was used to find out the association between couples' romantic relationship satisfaction with their respective partners' emotional intelligence. From the analysis, it was found that, the association between the overall couples' satisfaction and their respective partners' emotional intelligence were not significantly linked. It was also tested whether relationship satisfaction in males and females is linked to their respective partners' emotional intelligence. From the result it was found that males' relationship satisfaction was not significantly associated with partners' emotional intelligence. However, the females' relationship satisfaction was linked with their partners' emotional intelligence.

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RELATIONSHIP SATISFACTION: THE ROLE OF PARTNER'S EMOTIONAL INTELLIGENCE

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Herbs are used as an essential part of health services. Other than healthcare, herbs are also used to enhance body and hair appearance and for preparation of various cosmetics and colours. Herbs & herbal drugs are scientifically proved good for hair growth. The study aims reviewing the importance and usage of herbal hair tonic in the common hair problem such as baldness, hair fall, hair dryness, dandruff etc . These days people preffered hair preparations and conditioner materials, such as shampoos, hair tonic and conditioner formulations containing herbal extracts. Hair tonic is a liquid hair product that is used to improve hair appearance. Herbal formulations always have superior activity and comparatively lesser or no side effects with synthetic The importance of herbal remedies for hair care has gained popularity due to their perceived efficacy and minimal side effects compared to synthetic formulation. In this article, we examine the key components, preparation methods, and formulation techniques that make herbal hair tonics a popular choice among consumers.

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Hair tonic, Herbs ,Hair, Formulation, Dandruff, Ingredients

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