Volume 12 | Issue 3

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Power, Diplomacy, Geopolitical International Relations, Foreign Policy,

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The primary aim of this study is to examine the influence of green advertising on consumer purchase behaviour, while also analyzing the impact of environmental literacy and environmental consciousness on buying decisions. Conducting primary research, the study targeted undergraduate, , and postgraduate students of Odisha, India , with a sample size of 100 students. Employing correlation and regression analysis techniques, the research sought to understand consumer responses. The findings reveal that consumer buying behaviour is indeed affected by environmental consciousness. and environmental literacy. Specifically, individuals who possess knowledge about environmental issues and exhibit a greater concern for environmental well-being tend to respond positively to green advertising. Looking ahead, the implications of this study suggest the potential for raising awareness among people about green advertising, thereby encouraging them to purchase products that are not only beneficial for themselves but also for society. However, it's important to acknowledge limitations, such as the study's focus solely on students from Odisha, which was due to time constraints. Expanding the sample size to include the general public in future research could significantly contribute to societal betterment by fostering greater awareness of environmental issues

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;- Consumer buying behaviour, green marketing, green advertising, environmental consciousness, environmental literacy

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Abstract: Pumpkin belonging to the family Cucurbitaceae is a perennial plant and is consumed traditionally in a variety of foods such as fresh or cooked vegetables, as well as being stored frozen or canned. In some areas seeds are utilized as uncooked, cooked or roasted, although simply for the domestic purpose. Pumpkin seeds are in great demand for there pharmacological effect. Pumpkin seeds oil also confers many health benefit. Several types of unsaturated fatty acid are the dominant component in pumpkin seeds which can play a role in the disease prevention and promote health. Undoubtedly pumpkin seed are quite beneficial but still untapped potential of this seed is yet to be explored.

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Keywords: Pumpkin seed oil, Cucurbitaceace, antioxidant, anthelmintic, pumkin seed.

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-- In this research paper, we present a novel Credit Card Fraud Detection System that leverages machine learning-based feedback. Leveraging machine learning as a revolutionary method, the study explores the adaptation of fraud detection methods to data characteristics, specifically distinguishing between supervised and unsupervised machine learning techniques. Our research evaluates the performance of various machine learning algorithms, including random forests, distribution trees, neural networks, support vector machines, naive Bayes, logistic regression, and gradient boosting classifiers. Notably, logistic regression models excel in binary classification problems, offering accurate scores for each transaction and enabling the identification of potential fraud patterns based on historical transaction data. In addition, the study proposes a supervised classifier, addressing the challenges posed by a lack of publicly available information and the overwhelming prevalence of fraud cases compared to regular transactions. The study evaluates under-sampling and over-sampling methods such as random undersampling and near miss sampling, meticulously assessing their effectiveness across classifiers to mitigate the negative consequences of fraudulent transactions and improve overall model performance.

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Credit Card Fraud Detection, Classification Method, Supervised Learning, Cyber security.

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In today's economies, financial analysis is essential since it offers investors, business owners, and policymakers important information. The need for strong financial analysis has increased due to technology breakthroughs and the availability of abundant amounts of data, empowering stakeholders to make better decisions in the face of market uncertainty. In order to forecast stock prices and assess financial performance, this study focuses on applying machine learning techniques, including Linear Regression, Gradient Boosting, and Random Forest Regression. The results show how well these models work in navigating the intricacies of financial markets, as shown by the Root Mean Squared Error (RMSE) ratings. The paper also emphasizes the moral issues related to financial technology, arguing that algorithmic trading systems and prediction models should be used responsibly to maintain justice and transparency. This study opens the door for a data-driven strategy to investing in the future, promoting sustainable wealth creation and financial literacy while emphasizing morality and accountability.

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Financial Analysis, Machine Learning, Stock Prices Forecasting, Algorithmic Trading

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Products that do not harm the environment during manufacturing, usage, or disposal are considered sustainable. These items greatly reduce the pollution they would otherwise cause, which helps to maintain the environment. Products that are sustainable consider both human and environmental safety. Customers exhibit diverse purchasing behaviors, which are subject to continuous modification due to the abundance of superior options. India's desire for eco-friendly items has surged dramatically in recent years as environmental awareness has grown. Consumers are opening their wallets for sustainable items as they are "thinking green" more and are eager to purchase more eco-friendly goods. Given this context, the paper's primary goals are to ascertain consumer awareness of and perceptions of sustainable products as well as their willingness to pay a premium for them. Both primary and secondary data have been taken into consideration for the study. Secondary data is gathered from numerous websites, while primary data is gathered from the general population through the distribution of questionnaires.

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Sustainable products, eco-friendly products, environment, green products, consumer buying behaviour.

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Gravitational waves, the elusive ripples in the fabric of spacetime predicted by Albert Einstein's theory of general relativity, have captivated the scientific community for decades. These cosmic messengers, emanating from some of the most violent and energetic events in the universe, carry invaluable information about their sources and offer a new window into the study of extreme astrophysical phenomena. This paper delves into the fascinating realm of gravitational wave astronomy, exploring its theoretical foundations, experimental detection techniques, and the groundbreaking discoveries that have revolutionized our understanding of the cosmos. We examine the historical journey that led to the first direct detection of gravitational waves, the principles of laser interferometry that made this feat possible, and the global network of detectors that continues to expand our observational capabilities. Furthermore, we explore the diverse sources of gravitational waves, from the merger of compact binary systems to the cosmic microwave background, and discuss their profound implications for astrophysics, cosmology, and fundamental physics. By investigating the challenges, breakthroughs, and future prospects of this emerging field, we aim to illuminate the profound impact of gravitational wave astronomy on our quest to unravel the mysteries of the universe.

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Gravitational waves, General relativity, Spacetime, Cosmic messengers, Astrophysical phenomena, Gravitational wave astronomy, etc.

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ABSTRACT: While the Constitution recognizes every individual as equal, there is a need for reform in certain laws to achieve equality truly. The landmark Supreme Court judgment in Navtej Singh Johar v. Union of India marked a significant step towards equality for the LGBTQA+ community in India. However, there is still a considerable journey ahead to secure the full range of human rights for this community. The paper delves into the current status of same-sex marriages in India. Through research, the researcher analyses how Countries all over the world can provide equal rights and status as that given to heterosexual couples. The research papers attempt to present a compelling rationale for legalizing same-sex marriage in India and recognizing it as a basic human right in the country, drawing on constitutional provisions, court precedents, and other relevant laws.

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'LGBTQ', equal rights and status , INTERNATIONAL PERSPECTIVE

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The present study focuses upon identifying the determinant of organizational effectiveness with focus on the emerging concept of entrepreneurial leadership. It was hypothesized that executives and non-executives would differ significantly with each other on the variables under study. There would be a significant positive contribution of attributes of entrepreneurial leadership on organizational effectiveness irrespective of organizations' typology. The sample of 150 respondents from both public and private organizations working in the manufacturing sector in Tamilnadu participated in the study. The findings of the study reveal that executives and non-executives of both organizations differ significantly on directed discovery, creative integration of networks and arena building. The quantum of difference in employees of private organizations was low. The findings are important to design interventions on entrepreneurial leadership attributes for enhancing organizational effectiveness.

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Organizational effectiveness, Entrepreneurial leadership, Creative integration of networks

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1.Abstract. (a)The first initiative was invention of the wheel which set in motion the necessity of travelable paths. Since then the role of infrastructure has expanded from canals to modern capital structures such as railways, roads etc. Depending on the necessities of the region in India since independence, infrastructure development has moved on a consistent growth curve building the assets required by the nation across sectors such as transportation, housing, commercial development, telecom and most recently, sanitation. (b)The multiplier effects of infrastructure in the economy cannot be realized if it operates in silos. Thus, in 2019, Government of India adopted a forward-looking programmatic approach towards infrastructure coordination. The National Infrastructure Pipeline was born with a projected investment of around Rs111 lakh Crore for FY 2020-25 for developing a comprehensive view of infrastructure development in the country, monitoring its progress at the highest levels in the government for timely completion, and enabling a pipeline view for investors for them to plan infrastructure investments. (c)This story of infrastructure has seen many successes. While roads, railways, and waterways have seen unprecedented expansion in the last eight years, ports and airports have been substantially upgraded. With the help of infrastructure the country move from unimodal to multimodal transportation, providing a window of opportunity to the private sector to invest and reinvest in these assets, which has already been facilitated by the policy of asset monetization. Extending infrastructural facilities is only part of the story; modernization is the other important principle that has been attempted with verve and achieved with commendable speed. My presentation will cover answers of following questions: (i)What is PM Gati Shakti Approach? (ii)The main objectives of PM Gati Shakti. (iii)What are the presumed outcomes of PM Gati Shakti (iv)How PM Gati Shakti will help in various issues faced by Indian infrastructure? (v)How PM Gati Shakti will be beneficial for the common man? (vi)How PM Gati Shakti is facilitating ease of doing business? (vii)How PM Gati Shakti is improving logistic efficiency? (viii)What digitization efforts are being undertaken under PM Gati Shakti?

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PM GATI SHAKTI, Program, Developments in Two years, Infrastructure development, Future

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This paper explores green retrofitting strategies for existing buildings, focusing on energy efficiency, water efficiency and indoor air quality. Through case studies, including commercial, residential buildings, it provides a comprehensive analysis of these strategies. Objectives include demonstrating energy efficiency structure, less consumption of water to improve indoor air quality, benefits, and challenges to enhance sustainability, and overall performance. The methodology involves rigorous case selection, energy modeling, water recycling analysis, indoor air quality assessments, economic analysis, and virtual/physical modeling. Expected outcomes comprise water efficiency assessments, energy efficiency improvements, indoor environmental quality enhancements, and contributions to Sustainable Development Goals. This research contributes valuable insights to sustainable building practices, fostering a more environmentally friendly built environment and addressing resource consumption and environmental impact challenges in the construction sector.

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energy efficiency, water conservation, indoor air quality, economic analysis,

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Important ideas examined in this study are resilience strengthening, self-efficacy, and confidence development. Self-efficacy, which has its roots in social cognitive theory, is the idea that one can successfully complete activities and reach objectives. This idea has a significant impact on resilience, behavior, and motivation in a variety of spheres of life. Self-efficacy principles, when understood and put into practice, enable people to identify constructive role models, create reasonable objectives, and persevere in pursuing their dreams. People may overcome obstacles in life with optimism and resiliency when they have faith in their own skills, which eventually leads to their reaching their full potential for happiness and success. Building self-efficacy provides useful techniques for personal development and accomplishment, empowering people to get through challenges, follow their dreams, and have fulfilling lives.. This study examines the interplay between self-efficacy, confidence-building, and resilience-enhancement, highlighting the importance of these concepts in promoting well-being and success in diverse life domains. Through empirical research and practical insights, this study provides valuable guidance for individuals seeking to enhance their self-efficacy and thrive in various aspects of life.

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Self-efficacy, Confidence, Resilience

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The demand for automobiles is rising each day on a global scale. Because of the lower cost of diesel oil compared to gasoline, more people own and operate private diesel vehicles than commercial ones. By 2030, it is anticipated that there will be 1300 million cars on the road. Emissions from fossil fuels contaminate the atmosphere, threatening air quality, the environment, and human health. Among these contaminants are Nox, HC, and CO. Researchers from all over the world concentrated on figuring out how to reduce pollution. Platinum and rhodium metals have been applied to catalytic converter (CC) monoliths in contemporary cars up until this point. These metals are pricey because they are rare. In the current investigation, ethanol alcohol and base metal catalysts like Al2O3, Ceo2, and Zeolite (Ze) are utilized to create slurry using ultrasonication technique, which is then applied to foils made of metal. After testing, it was discovered that, when compared to a mix of the A50C40Ze40-E130, the modified CC has the ability to lower hazardous emissions like HC, CO, and NOx by 50, 57.89, and 43.82%, respectively.

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CeO2, Zeolite, Aluminium oxide (Al2O3), Ethanol alcohol, catalytic converter

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In this paper Krishnarajendra Textile Mill case is discussed. This paper is based on secondary data. The positive and negative side of Krishnarajendra Textile Mill is mentioned. The statements given by different publishing house is Mention .The legal aspects regarding Krishnarajendra Textile Mill discussed. Some of the reasons lead to closer of Krishnarajendra Textile Mill is discussed.

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Krishnarajendra Textile Mill , legal aspects , labour problems etc.

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I hope that with the help of this paper, Farmer will increase his farming method and crop fertility. Process of flue gas desulfurization and use of gypsum, then production of the flue gas produces by the thermal power plant, by the desulfurization process we can control pollution and find out gypsum. Finally, use of gypsum in many areas and increases productivity and revolution in farming by this process of gypsum.

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FGD process, Farming process, pollution control, use gypsum in agriculture,

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This paper explores the landscape of health insurance, focusing on the opportunities it presents, the challenges it faces and the concerns surroundings its implementation and effectiveness. In order to guarantee that people have access to high-quality healthcare, health insurance is essential in populations. However, various factors such as rising healthcare costs, access disparities, regulatory complexities and evolving healthcare need pose significant challenges to the effective functioning of health insurance systems. By examining these opportunities, challenges and concerns, this paper aims to provide insight into potential avenues for improving health insurance coverage and delivery to enhance health outcomes and promote equity in healthcare access. An essential component of healthcare systems around all over the world, health insurance aims to give people access to medical care as well as financial security. This examines the challenges, consumers, and concerns related to health insurance.

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Health insurance, affordability, population health management, impact of healthcare reforms

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Vitamins and minerals are chemical molecules that our systems require in trace amounts for a range of metabolic functions. Basically, they keep us healthy and help our bodies function. Every second of the day, the body's cells undergo millions of chemical interactions. The cells are constantly processing the proteins, lipids, and carbs in food. Vitamins and minerals are key components of these chemical processes. They are required for the proper functioning of the organism. Vitamins and minerals have recently gained importance in clinical therapy and are now the preferred treatment for health complications. This review aims to focus on the role of magnesium and vitamin B-complex in clinical health, and how its deficiency affects our body and causes serious problems and the importance of foods that include magnesium and B-complex. Magnesium and B vitamin-based nutritional supplement. It is advised in cases of decreased intake or increasing need for them. Magnesium helps to reduce weariness and tiredness by balancing electrolytes and energy levels. Magnesium and B vitamins help to maintain a healthy psychological and physical state, minimize exhaustion and fatigue, and regulate energy metabolism.

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Magnesium, Deficiency, Vitamin, B-Complex, Food supplement, Food source.

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ABSTRACT This study primarily analysed the financial performance of ITC ltd for the period of 5 years from the financial year of 2018 to 2023.The data for this research has been collected from the official websites of ITC ltd and from the other journals. The collected data are analysed through the ratio analysis method. The profitability and liquidity performance of ITC ltd has been examined through the certain selected ratios like Net profit ratio, return on capital employed ratio, Asset turnover ratio, Current ratio, Quick ratio, Absolute quick ratio, Debt to equity ratio, total debt to total asset ratio. Although the information obtained for the study is not sufficient to analyse complete financial performance and its strategies. This study identified significant changes in financial performance strategies from year to year based on selected study data. This study helps in both short term and long term forecasting as well as growth can be identified through financial performance analysis.

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Keywords: ITC LTD, financial performance, ratios.

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Spirituality is concerned with the transcendent, sanctified, and non-material facets of life and the cosmos. This qualitative review research aims to understand the relationship between spirituality and its effect on mental health and also analyze the factors that contribute to it. Multiple research studies have shown the importance of spirituality in people's lives, attitudes, and actions. Research has shown that engaging in spiritual activities or being spiritually inclined can assist the mind invert and turning away from sensory objects, allowing the mind and ego to dissolve into an infinite state of happiness. This has been shown to have a favourable impact on mental health. An individual feels filled with love and is free from dread for what lies ahead. In addition, this allows an individual an opportunity to go beyond their zone of security and explore their own identity. As evidenced by different faiths like Buddhism, Jainism, Hinduism, Islam, Taoism, and other religions spirituality has a beneficial correlation with mental health. Spiritual activities like yoga, meditation, prayers, and other divine practices help people to concentrate all of their attention on life's positive aspects. It also instills in people the virtue of righteousness and an altruistic appreciation for the commitment to the well-being of others. Researchers also reveal that spirituality unites people because, despite our of differences and individuality, the truth is the same for everyone. This paper further explores how people come together through a variety of celebrations and customs which helps foster a feeling of solidarity and camaraderie. Spirituality is seen to improve mental health by bringing various religious communities together to celebrate different festivals and rituals and by promoting behaviour that improves mental health.

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Transcendent, happiness, yoga, prayer, meditation, virtue, righteousness, altruistic appreciation

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