IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: BHARAT SARKAR KE PARMUKH MANTTRALAYA KE BHAIYON KA VITTIYA VISHLESHAN
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203061
Register Paper ID - 216607
Title: BHARAT SARKAR KE PARMUKH MANTTRALAYA KE BHAIYON KA VITTIYA VISHLESHAN
Author Name(s): Dr. Alok Singh
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a445-a451
Year: March 2022
Downloads: 683
Yes
Licence: creative commons attribution 4.0
Paper Title: INFLUENCE OF SOCIETAL FACTORS ON EXAMINATION MALPRACTICE AMONG SENIOR SECONDARY SCHOOL STUDENTS IN CALABAR MUNICIPALITY LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203060
Register Paper ID - 215692
Title: INFLUENCE OF SOCIETAL FACTORS ON EXAMINATION MALPRACTICE AMONG SENIOR SECONDARY SCHOOL STUDENTS IN CALABAR MUNICIPALITY LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA.
Author Name(s): Dr. Effiom, Bassey Ekeng, Dr. Maria Enemeba Ngwu, Prof. Elizabeth G. Akpama
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a438-a444
Year: March 2022
Downloads: 737
Licence: creative commons attribution 4.0
Influences, Societal Factor, Examination Malpractices, Students
Paper Title: PLANT DISEASE IDENTIFICATION USING SVM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203059
Register Paper ID - 216514
Title: PLANT DISEASE IDENTIFICATION USING SVM
Author Name(s): Krushna Sonar, Anushri Angaitkar, Sakshi Sarode, Shreni Chavhan, Pratiksha Harshe
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a430-a437
Year: March 2022
Downloads: 850
ABSTRACT--- Tomato is Indian crops for rural humans to make income. These crops are contaminated with many diseases. Our main goal is to detect the sickness that is infected by the crop and take precautions to protect the crop before it spreads over the complete crop. By doing in this way, there is less loss to the farmers and requires less pesticides and additionally viable to export which no longer have an effect on our monetary growth. At finally, we test the leaves and identify the sickness and shift those records to the farmer through message. Here, take the leaves of the tomato pick out the disease with the aid of using SVM in order to find efficient result and accuracy. To predict the illnesses in early stage and take precautions and keep the vegetation leads to extend in production and income.
Licence: creative commons attribution 4.0
Diseases,SVM algorithm,vegetation
Paper Title: AHP MODEL ON THE ASSESSMENT OF TECHNOLOGICAL INNOVATION IN BANKING SECTOR (WITH REFERENCE TO INDIAN AND FOREIGN BANKS)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203058
Register Paper ID - 216517
Title: AHP MODEL ON THE ASSESSMENT OF TECHNOLOGICAL INNOVATION IN BANKING SECTOR (WITH REFERENCE TO INDIAN AND FOREIGN BANKS)
Author Name(s): Mrs. Abhilasha R. Bhagwat, Dr.V.B.Gupta, Mr.Vandit Hedau
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a424-a429
Year: March 2022
Downloads: 691
The banking system's efficient and stable performance is the foundation of any economy's long-term growth. Several economic reforms have recently been initiated in India in order to facilitate growth and to withstand the dynamics of the global economy. In this context, the current study compares the performance of selected Indian and foreign banks in India over a time horizon to detect any changes in performance over time. First, the selected banks' performance is evaluated in terms of management efficiency using a Multi-Criteria Decision Making (MCDM) technique for determining criteria weight. The study also employs a fuzzy logic model to ensure the consistency of performance-based ranking on technological innovation-related parameters. The main goal of this study is to develop an Analytic Hierarchy Process (AHP) to perform the best in the digital marketplace and this helps customers in the selection of proper banks so that the main goal of all banks is to retain their customers and improve their performance in terms of capital appreciation. To achieve the study's goal, criteria and their sub-criteria are determined through an extensive literature review, and a structured questionnaire is prepared to collect data from experts via a personal interview on a scale of 1 to 5. Analytic Hierarchy Process (AHP), a multi-criteria decision making mathematical tool, was used to analyse the importance of each criteria and develop a hierarchy of importance criteria. According to the weight estimated using fuzzy logic of geometric mean, the most important criterion is 'customised services,' followed by 'competitiveness,' 'cost effectiveness,' 'efficiency,' and'reduction in client influx.' Banks should prioritise these critical criteria in order to improve the quality of their e-services, consumer satisfaction and retention, and online reputation. Customers are increasingly interacting with web-based applications as the internet and web applications proliferate. They are shifting from offline to online, creating a difficult environment for service providers, particularly those in the banking sector, to meet their specific needs. It is thus necessary not only to identify the critical factors influencing bank performance, but also to prioritise them.
Licence: creative commons attribution 4.0
multi-criteria decision model, customized services, cost effectiveness, efficiency, competitiveness and reduction in client influx.
Paper Title: ANALYSIS OF SECURITY AND PRIVACY ISSUES IN SOCIAL NETWORKS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203057
Register Paper ID - 215992
Title: ANALYSIS OF SECURITY AND PRIVACY ISSUES IN SOCIAL NETWORKS
Author Name(s): AMITVIKRAM NAWALAGATTI
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a419-a423
Year: March 2022
Downloads: 792
Licence: creative commons attribution 4.0
security; classic privacy threats; modern threat, network, OSN
Paper Title: VODAFONE AND IDEA: AN ANALYSIS OF FINANCIAL IMPACT OF MERGER
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203056
Register Paper ID - 216481
Title: VODAFONE AND IDEA: AN ANALYSIS OF FINANCIAL IMPACT OF MERGER
Author Name(s): Dr. Aashka Thakkar, Rahulkumar R. Jadav, Hetal M. kachchhava
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a398-a418
Year: March 2022
Downloads: 1166
Licence: creative commons attribution 4.0
VODAFONE, IDEA, MERGER, POST-MERGER ANALYSIS OF FINANCIAL STATEMENTS.
Paper Title: CHILD ABUSE AND STUDENT ACADEMIC PERFORMANCE IN BOKI LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203055
Register Paper ID - 215766
Title: CHILD ABUSE AND STUDENT ACADEMIC PERFORMANCE IN BOKI LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA.
Author Name(s): Dr. Effiom Bassey Ekeng, Dr. Lucy Obil Arop, Prof. Elizabeth G. Akpama, Otu Christina Kankong
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a387-a397
Year: March 2022
Downloads: 747
Licence: creative commons attribution 4.0
Paper Title: Reconstruction of Under Water image Using Bispectrum technique
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203054
Register Paper ID - 215260
Title: RECONSTRUCTION OF UNDER WATER IMAGE USING BISPECTRUM TECHNIQUE
Author Name(s): Nagamma, Prof.S.V. Halse
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a384-a386
Year: March 2022
Downloads: 693
In recent decades, the area of underwater image processing has attracted a lot of attention and has made tremendous progress. In this research, we look at some of the most cutting-edge underwater techniques that have been designed with the environment in mind. These methods can boost image contrast and quality while also broadening the scope of underwater photography. After reviewing the fundamental physics of light propagation in the water medium, we focus on the different approaches accessible in the literature. The circumstances under which they were created, as well as the quality evaluation procedures that were utilised to measure their performance, are highlighted. The HWD transform is then used to sharpen the picture. The low-frequency background is removed using a highpass filter. Image histograms are mapped based on the intermediate colour channel to narrow the gap between the inferior and dominant colour channels. Following that, Wavelet fusion is utilised, followed by an adaptive local histogram definition technique. The recommended method's output photos might then be utilised for detection and recognition to extract more meaningful data.
Licence: creative commons attribution 4.0
Underwater Image, Bi-spectrum, HWD, Wavelength
Paper Title: A REVIEW ON EXPLORATION OF ANCIENT MARINE DRUGS AND ITS FUTURE PROSPECTS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203053
Register Paper ID - 216528
Title: A REVIEW ON EXPLORATION OF ANCIENT MARINE DRUGS AND ITS FUTURE PROSPECTS
Author Name(s): Arava Pavan Kumar, Duggempudi Satya Reddy, Perli Mounika, Chukka Ajay Kumar, Mediboina Kasthuri
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a374-a383
Year: March 2022
Downloads: 736
The marine environment is a huge reservoir of biodiversity and represents an excellent source of chemical compound, some of which large economical values. Today the structures of around 1,40,000 secondary metabolites have been elucidated. Marine based drug discovery has progressed significantly over the past several decades. Recent advances in extraction and isolating techniques, and in state of the art technologies involved in organic synthesis and chemical structure elucidation, have accelerated the numbers of antimicrobial molecules originating from the ocean moving into clinical trials. These natural products have been categorized based on their chemical structures and the structure activity mediated relationships of some of these bioactive molecules have been discussed. Detailed accounts are also given on novel marine metabolites, were isolated from different (sponges, micro-organisms, seaweeds, fishes, cones) sources. (a part from that, we covered the role of natural products in disease, treatment and commercial utilization of the compound). This review article gives knowledge about the discovery, source, and future prospects of some of the marine drugs.
Licence: creative commons attribution 4.0
Marine products, marine metabolites, Algae, Sponges, Globe fish, Ascidians, seaweed, Antineoplastic drugs, Antihypertensive drugs, Marine toxins, Antibiotics, Antimicrobial drugs, Antidiabetic drugs, Antiviral drugs. Alkaloids, polypeptides.
Paper Title: DEVELOPMENT OF A DEVICE TO DETECT SACCHARIN CONTENT IN FOODS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203052
Register Paper ID - 216527
Title: DEVELOPMENT OF A DEVICE TO DETECT SACCHARIN CONTENT IN FOODS
Author Name(s): Safreena kabeer, Ashwina s, Julaiha M .Y, ANNAPOORANI P, Harshavardhini T
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a369-a373
Year: March 2022
Downloads: 780
In recent times the consumption of sweetened foods have increased as a result the adulterants have also increased in both processing and serving. Saccharin has turned out to be a major adulterant, which is also a non-nutritive artificial sweetener. Hence, we focus on developing a user-friendly device to detect saccharin content in foods. People now-a -days are looking forward to have new technologies which consumes less time and human work. As excess consumption of saccharin present in sweetened foods might cause headache , type 2 diabetes , breathing problem, diarrhea, skin problems and so on. Therefore, this device detect the presence of saccharin in foods
Licence: creative commons attribution 4.0
saccharin, adulterant, artificial sweetener, user friendly device
Paper Title: CONSTITUTIONAL RIGHTS OF WOMEN UNDER INNUMERABLE TURNS IN INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203051
Register Paper ID - 215949
Title: CONSTITUTIONAL RIGHTS OF WOMEN UNDER INNUMERABLE TURNS IN INDIA
Author Name(s): Dr. J. Mekala Devi
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a360-a368
Year: March 2022
Downloads: 720
Licence: creative commons attribution 4.0
Sustainable water consumption, Human right to water, Water privatization Business and human rights
Paper Title: WOMEN'S LOVE IN O. HENRY'S SHORT STORIES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203050
Register Paper ID - 216521
Title: WOMEN'S LOVE IN O. HENRY'S SHORT STORIES
Author Name(s): Dr.Gadagoni Rajesh
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a356-a359
Year: March 2022
Downloads: 913
This paper aims to highlight the position of women's love as depicted in O Henry's short stories.O Henry has created stories about women based on his observations of women in their distinct places and eras. The women in their stories are either from the middle or lower classes. The aristocratic women are never shown by the author. Because the writer is from the middle class, he surely talks about the women's love he has encountered, been moved by, and fully understood in his own circles. Women are simple, alert, frank, cheerful, thankful, kindhearted, courteous, self-respecting, and gifted with many other good attributes in many of O.Henry's writings. It is not an exaggeration to say that he genuinely related with their concerns. His genuine pity for them was awoken by their agonies, misfortunes, and true testimonies of their hard fight, and his anecdotes paint a bleak picture of persecution and humiliation to which they were inhumanely subjected. He genuinely cared about their well-being. O.Henry's approach toward women is unquestionably decent and kind. In addition, he is a strong supporter of women's rights to the place and status they deserve in society. As a result, he emphasises the dignity of women by saying, "Holy is the wife; revered the mother."
Licence: creative commons attribution 4.0
women, love, sufferings, struggles and humiliation
Paper Title: MACHINE LEARNING IN CRYPTOGRAPHY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203049
Register Paper ID - 215993
Title: MACHINE LEARNING IN CRYPTOGRAPHY
Author Name(s): RAJESH KULKARNI
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a351-a355
Year: March 2022
Downloads: 698
Cyber security is a critical part of any company. Not only companies but even governments need top-class cyber security to make sure that their data remains private and is not hacked or leaked for all the world to see, And with the increasing popularity of Artificial Intelligence and Machine Learning, these technologies are even becoming key players in the field of cyber security. ML has many applications in Cyber Security including identifying cyber threats, improving available antivirus software, fighting cyber-crime that also uses AI capabilities, and so on. Therefore, Machine Learning based cyber security software is fast becoming a necessity and not only a luxury .This paper review role of machine learning in cryptography
Licence: creative commons attribution 4.0
ML,cryptography,cybersecurity,technology
Paper Title: COMPARATIVE STUDY OF VARIOUS BOARDS USED FOR HEALTH MONITORING APPLICATIONS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203047
Register Paper ID - 216303
Title: COMPARATIVE STUDY OF VARIOUS BOARDS USED FOR HEALTH MONITORING APPLICATIONS
Author Name(s): V.S.Tejdeep, Joshua Reginald Pullagura
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a333-a340
Year: March 2022
Downloads: 813
Over the last decade, healthcare monitoring systems have emerged as one of the most significant systems, becoming more technology oriented. Humans are dealing with an issue of untimely death owing to numerous ailments, which is caused by a lack of timely medical care for patients. The primary goal was to develop a dependable IoT-based patient monitoring system so that healthcare practitioners could better monitor their patients who were either hospitalized or at home using an IoT-based integrated healthcare system. To provide improved patient care, most corporate hospitals have invested in advanced technologies. We'll have a look at the various boards. The Arduino UNO, Launchpad MSP430, Node MCU, and Raspberry Pi 3B+ are all examples of microcontrollers
Licence: creative commons attribution 4.0
Key words: Arduino, Board, Healthcare, Microcontroller.
Paper Title: REAL TIME SPEECH TO TEXT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203046
Register Paper ID - 216526
Title: REAL TIME SPEECH TO TEXT
Author Name(s): Rakesh Choudhary, Dr M.N. Nachappa2
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a323-a332
Year: March 2022
Downloads: 752
Deaf individuals face a lot of inconvenience in communicating due to various type of hearing loss, and their hearing loss may affect their interpersonal communication and ability to recognize facial emotions. Little research has been done on how new technology could assist and solve hearing impairments of deaf people. This paper examines the methods created by numerous researchers to convert speech to text in real time, which would help deaf individuals communicate. We examine these approaches and list their benefits and drawbacks in order to see where this domain might be improved. This publication intends to provide young scholars interested in contributing to this topic with an overview of the numerous options available.
Licence: creative commons attribution 4.0
Automatic Speech Recognition, Neural Network, Real time speech to text.
Paper Title: COVID-19 PHASE II: THE LIVED EXPERIENCES OF NURSING MOTHERS IN A SELECTED COMMUNITY IN PUNE, INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203045
Register Paper ID - 216513
Title: COVID-19 PHASE II: THE LIVED EXPERIENCES OF NURSING MOTHERS IN A SELECTED COMMUNITY IN PUNE, INDIA
Author Name(s): Dr Sanita Phawa, A.S Ellen
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a316-a322
Year: March 2022
Downloads: 698
Covid-19 pandemic has caused unimaginable human suffering leading to tragic losses of human lives all over the World. It has left many people with the unprecedented challenges and fear of what could come next. When Covid hit Pune, India in the month of March 2021, the country was unprepared. Unfortunately nursing mothers were not spared by the virus. The pain mothers with young ones experienced is untold. Limited studies have been conducted on the experiences of nursing mothers who suffered from Covid. This study used the interactive theory of breastfeeding and Transcendental Phenomenology as a methodology to understand the experiences of nursing mothers affected by Covid. Purposeful sampling was used to select 3 nursing mothers who suffered with covid as participants of the study. The data was collected through in-depth interviews and analysed using thematic analysis based on the universal structure framework of Moustakas (1994). The themes that emerged indicated that the participants went through fear and anxiety, social isolation, spiritual growth and community support. The study suggests that nursing mothers should develop coping skills to reduce fear and anxiety during difficult times. Additionally, webinars on mental health for nursing mothers will be helpful in coping with fear and anxiety.
Licence: creative commons attribution 4.0
Covid 19, Nursing Mothers, Phenomenology, fear, anxiety, community support and Prayer.
Paper Title: TRIBALS AND TRIBAL WELLFARE PROGRAMMS WITH SPECIAL REFERENCE TO KINNAUR REGION OF HIMACHAL PRADESH: PRESENT ISSUES AND FUTURE CHALLENGES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203044
Register Paper ID - 216500
Title: TRIBALS AND TRIBAL WELLFARE PROGRAMMS WITH SPECIAL REFERENCE TO KINNAUR REGION OF HIMACHAL PRADESH: PRESENT ISSUES AND FUTURE CHALLENGES
Author Name(s): Dr. Sanjay Kumar, Rajender Singh
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a298-a315
Year: March 2022
Downloads: 860
The tribal people of India constitute an integral part of Indian population and represent a part of Indian culture. The population of the Scheduled tribes in the country is about 67.8 million. They constitute about 8.6% of the total population. The present study focuses on the Kinnaura tribal community, a scheduled tribe, inhabiting in Kinnaur district of Shimla Division in Himachal Pradesh and both primary and secondary information and provides an overall picture of developmental initiatives taken by the Government of India and Government of Himachal Pradesh for the upliftment of tribal communities. The Indian Constitution identifies and provides special consideration for certain ethnic minority groups, traditionally referred to as tribes or tribals, as Scheduled Tribes (STs). There are 573 STs communities living in different parts of the country. Most of the tribal communities have their own languages and culture different from the language spoken in the state where they are located. Kinnaura tribes are living in hard geographical conditions. So it is not easy to survive there and also much lack of facilities in social life. However, due to the initiatives of many NGOs and other social welfare organizations in the recent times, many of the Kinnauras have shown interest in academics. The study reveals that a number of developmental programes, policies and projects have been introduced to improve the well- being of tribal people.But the issue of tribal development is still alive. It clearly indicates that we have achieved very less in this regard. In this paper the authors have tried to evaluate the policies for the upliftment of this community and further identifies some critical issues and challenges to overcome
Licence: creative commons attribution 4.0
Kinnaura, Tribal Development, Tribal Communities, Kinnaura tribes, Scheduled Tribes Tribal Developmental programs
Paper Title: A REVIEW ON: SPINAL CORD INFECTIONS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203043
Register Paper ID - 216266
Title: A REVIEW ON: SPINAL CORD INFECTIONS
Author Name(s): Mr. Sagar Sapkal, Dr. Gajanan Sanap, Mr. Aniket Bankar, Mr. Sudarshan Chavan, Mr. Paresh Patil
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a291-a297
Year: March 2022
Downloads: 744
This article consists of infections of the vertebral body, intervertebral disc, ligaments and para-vertebral gentle tissues, epidural space, meninges and subarachnoid space, and the spinal cord. A huge variety of infective organisms can be implicated and the incidence of some, drastically tuberculosis, is growing because of multiplied immune compromised and different factors. Imaging performs a key position in early prognosis of those diseases, which can be extreme and probably life-threatening Infection can also additionally be received by the hematogenous route by infection from contiguous systems or from direct inoculation. Of to be had imaging techniques, CT and MRI provide the clinically most valuable strategies of comparing all the systems probably involved in infection. Although many signs are non-specific, indication is given of in which appearances increase strong suspicion of contamination. The quantity of the inflammatory procedure is well evaluated by imaging, particular lying phrases of severity and morbidity of medical sequelae, which can also additionally be severe. Early research is obligatory and as MRI currently has the key function in research, it must be employed at an early degree of medical suspicion.
Licence: creative commons attribution 4.0
Spine Cord Infection, Spondylitis, Spondylodiscitis, Intramedullary infection, Epidural Abscess, Imaging Techniques used in Spinal Cord Infection, Walking Disorders due to Spinal Cord Injury
Paper Title: CORRELATION BETWEEN SELF AWARENESS AND MENTAL HEALTH STATUS AMONG HIGHER SECONDARY SCHOOL STUDENTS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203042
Register Paper ID - 216486
Title: CORRELATION BETWEEN SELF AWARENESS AND MENTAL HEALTH STATUS AMONG HIGHER SECONDARY SCHOOL STUDENTS
Author Name(s): Sarath Chandran R., Sumi S.S.
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a284-a290
Year: March 2022
Downloads: 741
Licence: creative commons attribution 4.0
Self awareness, mental health status and higher secondary school students.
Paper Title: SALES PREPOSITION OF ED-TECH COMPANIES DURING COVID-AN EVALUATION OF YOUTUBE CAMPAIGNS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2203041
Register Paper ID - 216605
Title: SALES PREPOSITION OF ED-TECH COMPANIES DURING COVID-AN EVALUATION OF YOUTUBE CAMPAIGNS
Author Name(s): Binita Kumari, Ilma Khan, Tarana Thakur, Rajesh Dorbala
Publisher Journal name: IJCRT
Volume: 10
Issue: 3
Pages: a271-a283
Year: March 2022
Downloads: 888
The study concludes that the current pandemic has contributed to the unprecedented growth of the EdTech industry in India, thereby phenomenally changing the education sector landscape, based on an extensive literature review and information gathered and analyzed from various EdTech industry seminars, published expert interviews, and other sources. In this study, we identified the top 5 EdTech companies in the country and focused on the campaigns that these companies ran on social media platforms from 2020 to the present, as well as the sales pitch and the related keywords to the campaigns. YouTube was the only media platform that was considered in this study and the campaigns on YouTube were evaluated.
Licence: creative commons attribution 4.0
Sales Preposition, EdTech, YouTube Campaigns, Digital Marketing, Social Media, Unique Selling Preposition
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 7 | Month- July 2026)

