Volume 12 | Issue 3

 Abstract

In an era defined by interconnectedness and digital proliferation, businesses are compelled to adopt omni-channel marketing strategies to engage consumers effectively across various touchpoints. This study delves into the dynamic landscape of omnichannel marketing through a focused examination of Nykaa, a leading beauty and cosmetic retailer in India. This study contribute to both theoretical understanding and practical implications in the realm of omnichannel marketing. By elucidating the role of social media integration within Nykaa's omnichannel framework, this research provides valuable insights for marketers seeking to optimize their digital strategies.

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 Keywords

Omnichannel marketing, Nykaa, Social media integration, Digital strategies, Customer satisfaction

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The analysis of equity in the IT industry reveals a significant correlation between individual IT sectors and the industry overall. This understanding aids in making well-informed decisions about stock investments. Investing inherently involves assessing both risk and potential return, which directly impacts investor behavior. The IT sector is renowned for its rapid growth, making it an attractive option for investors seeking high returns. This study seeks to compare the risk and return characteristics of different IT stocks, helping investors identify specific investment prospects within the IT sector.

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Risk And Return, Average & Standard Deviation

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 Abstract

covid 19 : smaj me ubharti hui manshik samshya

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covid 19 : smaj me ubharti hui manshik samshya

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Creative Commons Attribution 4.0 and The Open Definition

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Wireless communication has become an essential aspect of our lives. We rely on technology in nearly every aspect of our daily lives, from mobile phones to GPS systems. Year after year, network generations have improved significantly. The transition from 0G, which began with two-way radios, to 4G, which we all use today, brought about significant improvements in our lives. Now we can effortlessly speak with our loved ones who live far away, play online games, exchange films, check emails from anyplace, and much more. The world has shrunk significantly in size. Furthermore, research is being conducted on network generation to make them faster and more dependable while costing less. This paper provides insight into all of the network generations we have been introduced to thus far, as well as a glimpse into future generations and the technologies being developed to support them. In this paper, we provide an overview of several Wi-Fi technologies, notably 5G, 6G, and 7G, as well as specific comparisons between them.

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 Keywords

Wireless; mobile communication; 1G; 2G; 3G; 4G; 5G; 6G; 7G

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 Abstract

This study conducts a comprehensive analysis of the risk and return profiles of Information Technology (IT) companies over a five-year period from 2019 to 2023. The IT sector is renowned for its dynamism and innovation, yet it is also subject to significant market volatility and risk factors. This research aims to provide investors, analysts, and policymakers with valuable insights into the performance and stability of IT companies, thereby facilitating informed decision-making. The findings of this research contribute to the existing body of knowledge on financial analysis and investment management within the IT sector. They also offer practical implications for investors seeking to optimize their portfolios and mitigate risk exposure in the rapidly evolving landscape of technology-driven industries.Overall, this study underscores the importance of conducting thorough comparative analyses to assess the risk and return characteristics of IT companies, thereby assisting stakeholders in making informed decisions in the pursuit of their financial objectives.

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Risk and Return of it sector Beta

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 Abstract

A metric used by businesses to determine how satisfied consumers are with the features, services, and/or products they provide is called customer satisfaction. A multiplex is a group of theatres with several screens housed under one roof. They are usually housed in a specially designed building. Sometimes a pre-existing venue is modified, dividing the larger auditoriums into smaller ones or adding additional auditoriums by building enlargement or extension. The largest of these complexes, often referred to as a megaplex, can house thousands of people. The increasingly common multiplexes found in retail centers provide movie goers a genuinely better film experience. It makes sense that a growing number of people are choosing shopping mall multiplexes for their movie-watching experiences because of their unparalleled convenience, extensive movie selection, cutting-edge technology, and many other benefits. Mall-based theatres combine safety, lots of parking, socializing opportunities, and special offers to cater to a wide range of client needs and tastes while also positively impacting the local economy.

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Customer Satisfaction, Multiplex, Technology

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This study investigates college students' perceptions of entrepreneurship, start-up ventures, and innovation, focusing on Coimbatore city. The research explores students' attitudes towards these concepts, their interest in related academic courses, participation in networking activities, and access to resources for entrepreneurship. Findings reveal a significant interest among students in entrepreneurship and innovation courses, as well as active engagement in networking programs. However, gaps exist in curriculum offerings and institutional support. Overall, the study underscores the importance of fostering entrepreneurial mind-sets among college students to drive innovation and economic growth. The unique entrepreneurial ecosystem of Coimbatore city influences students' perceptions, reflecting its strong start-up culture and industrial history.

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Entrepreneurship, start-up ventures, innovation, college students, perceptions, Coimbatore city

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Carbon Robotics LaserWeeder represents a significant improvement in precise weed management for specialty crops at a large scale. This advanced tool uses modern cameras and technology to rapidly differentiate weeds from crops. No matter the weather or time of day, it uses a variety of strong lasers to specifically aim and remove weeds. The LaserWeeder provides a sustainable solution for modern farming by increasing crop yield and reducing farming costs, addressing the long-standing issue of weed management that has troubled farmers for centuries. Manual weeding, machines, and herbicides have influenced the techniques used for weed management. Nevertheless, every method has its own drawbacks. Despite their effectiveness, herbicides can have negative effects on crop health and lead to environmental concerns. There is a danger of damaging plants while using mechanical weeding, and it is still difficult and costly to hire manual workers. With the progress of agriculture, there is a growing urgency for creative solutions. Farmers around the globe encounter a complicated network of difficulties in terms of controlling weeds. As weeds compete with crops for resources, they can significantly reduce the overall productivity of agricultural systems. Additionally, the increase in herbicide-resistant weeds has led to a decrease in the efficiency of conventional chemical treatments. The issue is worsening due to a lack of skilled workers willing to engage in manual weeding. It is still a challenging task for farmers to balance productivity, cost-effectiveness, and environmental impacts.By introducing the Carbon Robotics LaserWeeder, a cutting-edge device designed to fight against weeds. This autonomous robot operates 24/7 with great accuracy, utilizing artificial intelligence, sophisticated cameras, and 30 powerful lasers. It is effective on over 100 different types of crops and can be used on all soil types, including certified organic fields. offers a more environment-friendly alternative

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Herbicide Resistant, Precision Weed Management, Sustainability, Weed Control Technology

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Creative Commons Attribution 4.0 and The Open Definition

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As the population is increasing day by day, the need and demand for fossil fuels also increases. But formation of fossil fuels take millions of years and the existing fossil fuels can exhaust in less than a decade. Hence, it is important to find a suitable compensation. Renewable source of energy is abundantly available in nature. Conventional energy sources can be more efficient and are inexhaustible. A solar cap is one such project wherein solar energy or sunlight can be used for various applications or purposes avoiding the use or non-renewable resources. Solar cap can be used to cool down the heat with the help of a fan incorporated into it. The fan has three levels low speed, medium speed and high speed. Each one us are dependent on technology and especially on mobile phones. Hence, a solar cap is useful in charging mobile phones with instant power supply generated with the help of the solar energy or sunlight. This is helpful even in remote areas as it requires only sunlight. Thus, solar cap is quite reliable and cost effective many people who are travel enthusiast, people who live in remote areas and also to people who usually are fascinated about trekking and climbing.

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Solar energy, sunlight, solar cap, renewable energy sources, non-renewable sources

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 Abstract

The chief function is the evolution of the need based collection which is essential to aid the academic community which makes the collection accessible and even vitalizes the ferocious usage of the collection. The story conducted discloses some of the important and fascinating fact tool.

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Collection development policy college libraries: A study affiliated to CSJM University Kanpur

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This study explores the efficiency and limitations of various hair care products in promoting healthy and vibrant hair. Through a diverse sample, we assess the impact of different products, considering individual hair types. While acknowledging the positive outcomes, we identify potential limitations, such as the need for consistent use and the risk of product build up. This abstract highlights the importance of a balanced approach to hair care, emphasizing personalized routines for optimal results.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand switching, hair care products, consumer behavior

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Creative Commons Attribution 4.0 and The Open Definition

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This study investigates the fabrication and mechanical properties of ramie flax fiber epoxy composites reinforced with nano TiO2 filler. Ramie flax fibers were incorporated into an epoxy matrix along with varying concentrations of nano TiO2 filler. The composites were fabricated using a hand lay-up technique followed by compression molding. Mechanical testing, including tensile, flexural, and impact tests, bio-degradable was conducted to evaluate the performance of the composites. Results indicate that the addition of nano TiO2 filler enhances the mechanical properties of the composites compared to those without filler. Furthermore, scanning electron microscopy (SEM) analysis was employed to examine the morphology and interfacial bonding of the composites. Overall, this research demonstrates the potential of utilizing ramie flax fiber epoxy composites with nano TiO2 filler for various structural applications, offering improved mechanical performance and sustainability.

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Ramie flax Fiber, epoxy composites, nano TiO2 filler, fabrication, mechanical testing, tensile strength, flexural properties, impact resistance, SEM analysis, interfacial bonding.

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Creative Commons Attribution 4.0 and The Open Definition

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This study explores the consumer purchasing behavior towards perfumes in both online and offline retail environments, focusing on Coimbatore City. With the rise of e-commerce, understanding the dynamics between online and offline shopping behaviors has become increasingly important for businesses. Employing statistical tools such as Karl Pearson correlation and chi-square analysis, this research aims to uncover the factors influencing consumers' choices between online and offline perfume purchases.

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 Keywords

Consumer Purchasing Behavior, Perfumes, Online Stores, Offline Stores.

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 Abstract

The textile industry is one of the largest contributors to global environmental degeneration, with high consumption of resources, water pollution, and huge amounts of waste generation. With the continuous growth of the industry, there is a grave need to transition towards more sustainable practices. The recycling and reuse of textiles have emerged as vital strategies in this transition, offering noteworthy potential to reduce waste, conserve resources, and move towards a circular economy model. The lifespan of clothing and other textile products can be extended by textile and garments reuse and finding alternative uses for them. This involves donating clothes to charity, selling or exchanging items through secondhand markets, or repurposing textiles for new uses. By giving garments, a second or even third life, textile reuse not only lessens waste but also conserves resources and decreases greenhouse gas emissions linked with garment production. Similarly, textile recycling converts textile waste into new products or raw materials, reducing pollution, preserving resources, and creating new economic prospects. These practices help reduce production of waste, decrease environmental impact, and increase resource efficiency, keeping in line with the principles of a circular economy where materials are kept in use for as long as possible. However, challenges such as scarcity of infrastructure, complexity of materials, and economic plausibility need to be addressed to realize the full potential of textile reuse and recycling. Collaborative efforts across the textile supply chain, alongside innovations in recycling technologies and sustainable fashion practices, are important for proceeding towards a circular economy in the textile industry.

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Textile, Reuse, Recycle, Circular Economy, Sustainability

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hypoxia, characterized by insufficient supply of oxygen that triggers cascade of physiological responses from the individual level down to the regulation and function of the cell nucleus. Prolonged periods of low oxygen tension are a core feature of several disease states, with traditional treatment options limited to supportive measures and oxygen therapy. However,the emergence of carbonic anhydrase inhibitors presents a promising breakthrough in managing certain hypoxic conditions. Carbonic anhydrase inhibitors exhibit the capacity to modulate acid-base balanceaddressing metabolic alkalosis, and enhancing ventilation, thereby influencing respiratory responses. Although carbonic anhydrase inhibitors are not first line of treatment for hypoxia, recent literature shows the promising impact of carbonic anhydrase inhibitors in hypoxic conditions such as hypobaric hypoxia, hypoxic tumors, cerebral hypoxia, and coronary obstructive pulmonary disease.These findings suggest a shift from conventional approaches to a targeted pharmacological strategy for treatment and prophylaxis of such hypoxic conditions.In this review, we will highlight the latest insights into how low oxygen levels affect the body at a molecular level in common and significant diseases such as being at high altitudes (hypobaric hypoxia), tumors with insufficient oxygen (hypoxic tumors), low oxygen in the brain (cerebral hypoxia), and reduced oxygen levels in individuals with chronic obstructive pulmonary disease (COPD). Furthermore, we will explore how well carbonic anhydrase inhibitors work in addressing and managing these conditions.

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 Keywords

Hypoxia, Carbonic anhydrase inhibitors, Acetazolamide, Hypobaric hypoxia

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Dynamic Battery Charging System(DBCS) aims to develop an advanced and efficient solution for managing and optimizing battery performance in various applications. Batteries are crucial power sources for a wide range of devices and systems, including electric vehicles, telecommunications infrastructure, and industrial equipment. However, improper battery management can lead to reduced performance, shortened lifespan, and safety risks. This project focuses on designing a comprehensive monitoring and charging system that addresses these challenges, ensuring optimal battery operation, longer lifespan, and improved efficiency.

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DYNAMIC BATTERY CHARGING SYSTEM

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: The paper tries to explain the relationship between the environmental Justice and happiness and how the both concepts are responsible for the present and future generations to lead a healthy, wealthy, happy and sustainable life. It also highlights the objectives, different dimensions, principles, challenges and steps to achieve the environmental justice and happiness. Everybody wants to live a happy, healthy, disease free life in a clean, judicious and sustainable environment. A justiciable environment can help to reduce stress, improve the mood, enhances pleasure and peace, boost overall wellbeing. When we have a lot of money, palatial buildings, larger vehicles, great tunnels to move, we really need a healthy life to lead all the things, which is only possible in the real sense of environmental justice. So it is our prime responsibility to maintain the sustainability of the future environment. Thus the cry of the hour is to focus on the "Environmental Justice and happiness" which ultimately leads towards a Sustainable Natural Earth (SNE). Further the time has come to re-think about our environment and happiness in a practical and sustainable manner.

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 Keywords

Environment, Sustainable Environment, Sustainable Natural Earth, Distributional justice, Recognition justice, Procedural justice, Capabilities

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 Abstract

This paper aimed at compare the study habit of NSS and Non-NSS volunteers. The study was delimited to NSS and Non -NSS volunteers of degree college affiliated to Sambalpur University within age range of 17-19 years in Boudh district of Odisha only. For this study, descriptive survey method was employed. Purposive sampling method has been adopted for the present study. Participants 200 students from different Degree Colleges who have under 19 years age of Boudh district in Odisha. 50 of them were NSS girls volunteers, 50 were Non NSS girls students, 50 of them were NSS boys volunteers and 50 were Non NSS boys students. In order to collect the data in the present study, the investigator used Study Habit Scale developed by Dimple Rani and M.L Jaidkawas (2015). To find the significance of difference between the various group's "t" test was applied. Finally, it was found that NSS boys have better study habits than non-NSS volunteer and also NSS girls have better study habits than non-NSS girl's volunteer but no significant difference is found in the study habits between NSS boys and NSS girl's volunteer.

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 Keywords

Study Habit, Adolescence Students, NSS boys volunteer, Non-NSS boys volunteer, NSS girls volunteer, Non-NSS girls volunteer

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Previous innovative driving technologies have made incredible progress in individual aspects such as lane recognition, traffic sign recognition, and object recognition etc. These features, nonetheless though promising, it worked independently in autonomous driving. Although lane detection systems provided accurate vehicle stops, lane detection signs interpreted road signs, and detection systems detected obstacles, the lack of integration gave them limiting the ability to make joint contextual decisions This has led to operational deficiencies and security concerns. Our project marks a breakthrough in the autonomous driving landscape by developing an integrated vision-based autonomous driving system that integrates these important features. Road detection, vehicle sign recognition and object recognition are seamlessly integrated to work in harmony to provide a comprehensive and intelligent driving experience This integration facilitates real-time data fusion to display vehicles under and behave in synchrony with each other. Lane identification It ensures learning accuracy, traffic sign recognition provides important regulatory information, and protects sights from collisions. The combination of these features enhances the overall safety, performance, and reliability of autonomous vehicles.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Object detection, Lane Detection, Computer Vision, Image Processing, Convolutional Neural Networks

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 Abstract

This paper explores the multifaceted landscape of Accident Detection Systems employing Fog Computing within the Internet of Things (IoT) paradigm. Embracing a comprehensive approach, the review incorporates key technologies such as mobile computing, cloud resources, and various IoT applications. The paper extensively examines integrating these technologies in accident detection systems, emphasizing the role of fog computing in reducing latency and optimizing response times. Leveraging smartphone sensors and cloud resources, the surveyed studies showcase innovative methodologies to enhance the efficiency and accuracy of accident detection. The abstract aims to provide a holistic understanding of the technological synergies shaping modern approaches to road safety.

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 Keywords

Accident Detection, Cloud, IoT, Mobile computing, Fog Computing, GSM, GPS.

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Creative Commons Attribution 4.0 and The Open Definition