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  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 12 | Issue 3

Volume 12 | Issue 3 | Month  
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  Paper Title: LoRa enabled transformer fault detection and monitoring using IoT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403900

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403900

  Register Paper ID - 253924

  Title: LORA ENABLED TRANSFORMER FAULT DETECTION AND MONITORING USING IOT

  Author Name(s): Harshni R S, Kothanda Sarma M M, Kripa R, Dr G Geethamahalakshmi ,PhD

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h568-h574

 Year: March 2024

 Downloads: 54

 Abstract

ABSTRACT- The LoRa-enabled smart fault detection and monitoring platform using IoT technology is a novel strategy for improving the dependability and efficiency of power distribution networks. This attempts to identify many types of faults in real time, including line-to-ground, short-circuit, and line-to-line problems. Critical operational data is continuously collected and wirelessly transferred to a centralized monitoring system via the deployment of sensors and LoRa modules. By taking a proactive stance, utility firms and operators can minimize downtime and maximize network performance by taking preventive measures like timely repair or power rerouting. The platform gives stakeholders the capacity to make well-informed decisions, hence increasing shedding, planning and service reliability, by offering real-time data on transformer health and performance. Moreover, the platform's long-range, low-power communication capabilities provide affordable monitoring options, especially in isolated or difficult-to-reach areas. The platform lowers the possibility of catastrophic failures like rain, thunderstorm, etc., improving safety and reducing environmental impact, by quickly recognizing and fixing defects. Furthermore, the platform supports the shift to more ecologically friendly and efficient power grids by enabling data-driven optimization of energy distribution. To sum up, the smart fault detection and monitoring platform with LoRa support provides a complete solution to improve the sustainability, dependability, and efficiency of power distribution systems. The platform enables stakeholders to maximize network performance while guaranteeing a resilient and sustainable energy future through proactive fault identification and real-time monitoring.


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Keywords: LoRa, three-phase distribution transformers, real-time monitoring, line-to-ground, short circuit, and line-to-line fault

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  Paper Title: Eco Friendly-Recycling of waste PET bottles via recovery of terephthalic acid (TPA) using Amberlite IR-120[H+] resin as a reusable catalyst.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403899

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403899

  Register Paper ID - 253897

  Title: ECO FRIENDLY-RECYCLING OF WASTE PET BOTTLES VIA RECOVERY OF TEREPHTHALIC ACID (TPA) USING AMBERLITE IR-120[H+] RESIN AS A REUSABLE CATALYST.

  Author Name(s): Dr. Vasam Srinivas, Sandhya. S Anuja. G (B.Sc. FZC-III), Srilaxmi. G Anuja. G (B.Sc. FZC-III), Anuja. G Anuja. G (B.Sc. FZC-III), Bharath. A (B.Sc. MbZC III), Sana Kouser (B.Sc. BZC-II). Ishrath Jahan (B.Sc. BTBC-I)

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h557-h567

 Year: March 2024

 Downloads: 55

 Abstract

The recovery of plastic waste plays a crucial role in improving waste management by giving discarded plastics a new purpose. An effective method for recovering plastic waste is hydrolysis treatment, where the plastic monomers are recovered through depolymerization. This study specifically examines the recovery of polyethylene terephthalate (PET) using solid acid-mediated or catalyzed synthesis. The analysis focuses on the weight changes of PET under different hydrolysis conditions, including various reaction times and temperatures. Additionally, the study evaluates the recovery of the PET monomer, referred to as terephthalic acid (TPA). The results indicate that higher temperatures with different catalysts such as the green catalyst Amberlite IR-120[H+] resin or NiCl2, and longer reaction times contribute to higher TPA recovery. The measured PET residue, reflected in weight differences, aligns with the observed trend in TPA yield. Particularly, hydrolysis with an acidic catalyst under milder conditions proves to be more efficient in recovering TPA compared to harsh basic or strongly acidic conditions. The knowledge gained from this study holds significant potential for upcycling plastic waste into valuable end products. By understanding the optimal conditions for TPA recovery from PET, this research provides valuable insights into maximizing the effectiveness of hydrolysis processes. Ultimately, these findings contribute to the development of sustainable processes for converting plastic waste into high-value resources.


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Hydrolysis; Plastic Waste; Polyethylene Terephthalate (PET); Terephthalic Acid (TPA); Amberlite IR-120[H+] resin, NiCl2, Waste Recovery, Depolymerisation.

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  Paper Title: Empowering Women: Advancing Leadership and Gender Mainstreaming in the Contemporary World

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403898

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403898

  Register Paper ID - 253913

  Title: EMPOWERING WOMEN: ADVANCING LEADERSHIP AND GENDER MAINSTREAMING IN THE CONTEMPORARY WORLD

  Author Name(s): Gitangshu Deva Sarma

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h539-h556

 Year: March 2024

 Downloads: 92

 Abstract

Gender equality and the empowerment of women in leadership roles are multifaceted and complex endeavours that require a comprehensive and inclusive approach. This critical and timely topic addresses the need for gender equality and women's empowerment in various spheres of life, encompassing issues such as Impostor Syndrome, which can significantly impact an individual's life. The Covid-19 pandemic has underscored the importance of gender equality in workplaces, particularly in regions like India, where deeply ingrained social biases and the pervasive cultural belief in traditional gender roles persist. Mentorship and sponsorship programs are essential for nurturing aspiring women leaders, providing them with guidance, support, and opportunities for professional growth. Embracing gender diversity brings potential benefits to organizations, communities, and nations, promoting innovation, collaboration, and sustainable growth, highlighting the value of investing in these areas. This paper aims to provide an overview of the current state of gender equality in the workplace and to underscore the challenges faced by women leaders in leadership.


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Gender equality, Women's empowerment, Impostor Syndrome, Mentorship programs, Gender diversity

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  Paper Title: Offline Fake Job Prediction Using Bi-Directional LSTM Method

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403897

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403897

  Register Paper ID - 253898

  Title: OFFLINE FAKE JOB PREDICTION USING BI-DIRECTIONAL LSTM METHOD

  Author Name(s): K. Mohan Krishna, Md. Khaja Fayazuddin, K. Sai Sri Vidya, G. Gopi Krishna, I. Chaitanya Sujith Sinha

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h528-h538

 Year: March 2024

 Downloads: 43

 Abstract


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Machine Learning, MLP, LSTM, Bi-Directional LSTM.

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  Paper Title: A Decade of Research on Moral Values: Trends and Insights

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403896

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403896

  Register Paper ID - 253877

  Title: A DECADE OF RESEARCH ON MORAL VALUES: TRENDS AND INSIGHTS

  Author Name(s): Anita Sharma, Dr. K. Charulatha

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h518-h527

 Year: March 2024

 Downloads: 39

 Abstract

Over the past decade, research on moral values has seen significant growth and diversification. This paper aims to provide an overview of the key trends, themes, and insights emerging from the literature published between 2014 and 2024. Drawing upon a comprehensive review on interdisciplinary perspectives from psychology, sociology, philosophy, and other relevant fields, we identify major themes, methodological approaches, and emerging issues in the study of moral values. Our analysis highlights the shifting landscape of moral inquiry, including the influence of cultural factors, technological advancements, and socio-political developments on moral reasoning and behavior. Moreover, it discusses the implications of recent findings for understanding moral development, decision-making, and ethical behavior in various contexts. Through this synthesis, we aim to contribute to a deeper understanding of the contemporary landscape of moral values research and suggest directions for future inquiry. Additionally, we explore avenues for future research and offer recommendations for advancing our understanding of moral values in the decades to come.


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Moral Values, Ethics, Moral Development, Decision-Making, Literature Review, interdisciplinary perspectives, cultural factors, technological advancements, socio-political developments

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  Paper Title: Trademark protection for the signature poses/moves of celebrities

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403895

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403895

  Register Paper ID - 253866

  Title: TRADEMARK PROTECTION FOR THE SIGNATURE POSES/MOVES OF CELEBRITIES

  Author Name(s): Sherin Mathew

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h513-h517

 Year: March 2024

 Downloads: 43

 Abstract

One uncharted territory in the realm of trademarks is the trademarks protection of the signature poses of celebrities or famous personalities. Most of the celebrities have a pose or a move and the public identifies it with them. Celebrities are known for their unique identities, including their names and recognizable traits such as mannerisms, speech patterns, and voices, which can be considered a form of intellectual property. Their popularity and public recognition often stem from their talents and skills. In today's media-driven world, there is considerable value attached to utilizing a celebrity's image, characteristics, and behaviour, as these aspects contribute to their marketable appeal. They have personality rights protection as a common law remedy but the problem arises when the celebrities want to commercialize that pose or move,by making it a brand logo or mark, that is when the question of the trademark protection of the pose arises.Celebrity rights encompass various aspects such as advertising, personality, privacy, reproduction, and merchandising rights, among others. While there aren't specific laws dedicated solely to protecting these rights, they are typically safeguarded under trademark and copyright laws.When celebrities begin to commercialize their unique appearances or distinctive bodily features by incorporating them into merchandise, a strong argument can be made for establishing trademark rights for those specific goods.


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Signature poses, personality rights, celebrities, trademark, publicity rights

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  Paper Title: DEVELOPMENT OF HUMAN RESOURCES BSNL'S RECENT STRUGGLES AND THE CURRENT CLIMATE: AN EXAMINATION OF THE ASSAM TELECOM CIRCLE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403894

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403894

  Register Paper ID - 253867

  Title: DEVELOPMENT OF HUMAN RESOURCES BSNL'S RECENT STRUGGLES AND THE CURRENT CLIMATE: AN EXAMINATION OF THE ASSAM TELECOM CIRCLE

  Author Name(s): Fazlul Karim, Prof. N. Rokendro Singh

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h504-h512

 Year: March 2024

 Downloads: 46

 Abstract

Abstract The Indian Telecom Sector has become one of the fastest-growing areas of development, and it has recently seen significant expenditures from both the government and commercial companies alike. Assam's telecom sector has seen several good chances during the previous decade. Assam Telecom Circle has achieved a lot in this sector in terms of accessibility and connectivity throughout the state. For a nation's wealth and income to grow, neither any resource can be used to its fullest potential without the active engagement of human resources. Accordingly, the study focused on how BSNL has been able to cope with recent challenges and the existing organizational climate by taking into consideration the Assam Telecom circle. The review study focused on the positive and negative effects of human resource development on BSNL and the telecommunication sector. Keywords: Human Resource; Human Resource Development; Telecom Industry; BSNL; Assam Telecom Circle


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Keywords: Human Resource; Human Resource Development; Telecom Industry; BSNL; Assam Telecom Circle

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  Paper Title: Evaluating the Impact of Continuous Integration and Continuous Deployment (CI/CD) On Software Development Lifecycle Efficiency

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403893

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403893

  Register Paper ID - 253858

  Title: EVALUATING THE IMPACT OF CONTINUOUS INTEGRATION AND CONTINUOUS DEPLOYMENT (CI/CD) ON SOFTWARE DEVELOPMENT LIFECYCLE EFFICIENCY

  Author Name(s): Umang H Patel

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h495-h503

 Year: March 2024

 Downloads: 77

 Abstract

The paper is organized in such a way that it begins with an extensive examination of the literature on the development of CI/CD and its guiding principles. The methodology section that follows describes the study strategy used to assess the effect of CI/CD on SDLC efficiency. The study finishes with a discussion of the significance of these findings for software development techniques and future research initiatives. The results section contains data from case studies and industry surveys.


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Continuous Integration and Continuous Deployment (CI/CD), Software Development Lifecycle(SDLC)

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  Paper Title: Toward Efficient Encrypted Image Scrambling

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403892

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403892

  Register Paper ID - 253892

  Title: TOWARD EFFICIENT ENCRYPTED IMAGE SCRAMBLING

  Author Name(s): Miss. Niharika Raman Satpute, Mr. Hirendra Hajare

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h479-h494

 Year: March 2024

 Downloads: 77

 Abstract

Several schemes are proposed to solve this problem, but they suffer from low search accuracy on large datasets. In this paper, we propose the first secure image retrieval scheme that simultaneously solves these two problems. To obtain higher search accuracy, we extract image features via fine-tuned convolutional neural networks. Then, the image features are encrypted by using the secure k-Nearest Neighbor algorithm. To improve search speed and reduce the cost of image owners, we let cloud servers locally build a secure hierarchical index graph by using the encrypted image features. Besides, the secure index can be built and updated in parallel. We provide security analysis for the proposed scheme. Performance evaluations on the CIFAR-10 dataset show that the proposed scheme is practical. Moreover, compared with a recent scheme, our scheme can save more index construction time and cost of image owners when building secure indexes


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encrypted image retrieval, navigable small world graph, secure index.

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  Paper Title: Phishing Attack

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403891

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403891

  Register Paper ID - 253894

  Title: PHISHING ATTACK

  Author Name(s): Jincy J, Ashish L

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h473-h478

 Year: March 2024

 Downloads: 38

 Abstract

Phishing attacks is a prevalent form of cyber threat, continue to jeopardise the integrity and security of digital environments worldwide. This. abstract provides a succinct examination of phishing attacks, encompassing their methodologies, impacts, and mitigation strategies. Phishing attacks exploit social engineering techniques to deceive individuals into divulging sensitive information, often masquerading as trusted entities through emails, text messages, or phone calls. This abstract delves into the diverse tactics employed by cyber criminals, including email spoofing, domain impersonation, and psychological manipulation, to orchestrate successful phishing campaigns. Moreover, it highlights the dire consequence of falling victim to phishing attacks, ranging from financial losses and identity theft to the compromise of confidential data and organisational reputation damage. To combat the pervasive threat of phishing, this abstract advocates for a holistic approach to cyber security, integrating technical safeguards, user education, and incident response protocols. Effective mitigation strategies encompass email filtering, web content analysis, and multi-factor authentication to thwart phishing attempts at various entry points. Additionally, ongoing user awareness programs empower individuals to recognise phishing indicators and respond appropriately, fostering a culture of cyber vigilance within organisations. In conclusion, this abstract underscores the critical importance of understanding and mitigating phishing attacks in today's digital landscape. By embracing proactive cyber security measures and fostering a culture of resilience, individuals and organisations can fortify themselves against the persistent threat of phishing, safeguarding sensitive information and preserving trust in digital interactions.


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clone phishing; e-mail phishing; malware; spear phishing; whaling

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  Paper Title: Nano Emulsion Type, Theories, and Factors Influencing: A Review of Nano Emulsion Formulation

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403890

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403890

  Register Paper ID - 253857

  Title: NANO EMULSION TYPE, THEORIES, AND FACTORS INFLUENCING: A REVIEW OF NANO EMULSION FORMULATION

  Author Name(s): Jennifer Gay, Rajesh Saini, Lalit, Sneha Adhikary

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h466-h472

 Year: March 2024

 Downloads: 52

 Abstract

The Nano emulsion takes into account a novel medication delivery method that permits a regulated or prolonged drug release. It is regarded as a dispersion made up of oil, surfactant, and a transparent, kinetically or thermodynamically stable aqueous phase with droplet diameters ranging from 10 to 100 N. Nanotechnology is used to improve the solubility and bioavailability of lipophilic medications; nano emulsions offer a variety of benefits for drug delivery. It can be used in a variety of delivery methods, offering a consistent result in a wide range of industries, including biotechnology, therapy, and cosmetics. Oil and water dispersions known as nano emulsions allow for the stabilisation of dispersed phase droplets (20-500 nm) by an active surface coating composed of non-ionic surfactants. Nano emulsions have been proposed as a super solvent vehicle that can dissolve both lipophilic and hydrophilic medications. To some extent, a system based on nano emulsion can pass via hepatic metabolism because it has been observed that nanoparticles can enter the bloodstream directly through the paracellular pathway and absorb into the blood, indicating a systemic drug sequence


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Nano emulsion mellitus; Nanotechnology; Nanoparticle; NDDS

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  Paper Title: Drug Recommendation System Using NLP And Machine Learning Approach

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403889

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403889

  Register Paper ID - 253800

  Title: DRUG RECOMMENDATION SYSTEM USING NLP AND MACHINE LEARNING APPROACH

  Author Name(s): Punidha A, Arjun Balaji, Jaisri V, Mithra Saravanan

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h455-h465

 Year: March 2024

 Downloads: 50

 Abstract

A drug recommendation system is a technological solution that helps doctors prescribe the right drugs to patients based on their demographics, history of illness, symptoms, and drug efficacy, among other things. The system analyses massive datasets, including patient data, medication profiles, clinical research, and drug-drug interactions, among others, by using sophisticated algorithms and methodologies. This innovative approach analyses user sentiment and emotions in text data by using big data and sophisticated analytics. As a result, a drug recommendation system is now required to assist doctors and patients in understanding how different medications may affect their medical conditions. A software programme that makes product recommendations based on user wants and preferences is called a recommender framework. It makes utilization of client surveys to anticipate customized remedies and comprehend feelings. Sentiment analysis and feature engineering are used by drug recommendation systems to identify patients with certain conditions and provide the right medication.


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Drug Recommendation, medicine, health, symptoms, healthcare.

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  Paper Title: Remotely Operately Video Enhanced Receiver

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403888

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403888

  Register Paper ID - 253844

  Title: REMOTELY OPERATELY VIDEO ENHANCED RECEIVER

  Author Name(s): Shruthi S, Sreeji Pradeep

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h446-h454

 Year: March 2024

 Downloads: 56

 Abstract

Area mindful figuring involves the programmed fitting of data and administrations in view of the current area of the client. We have planned and carried out Meanderer, a framework that empowers area based administrations, as well as the customary time-mindful, client mindful and gadget mindful administrations. To accomplish framework versatility to extremely enormous client sets, Wanderer servers are carried out in an "activity based" simultaneous software design that empowers fine-grained application-explicit booking of undertakings. We have illustrated feasibility through executions for both open air and indoor conditions on different stages.


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Activity model, Meanderer engineering, Meanderer dataset, Multi-wanderer framework, Wanderer administration, Wanderer clients, Wanderer regulator.

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  Paper Title: CRIMES AND VIOLENCE AGAINST WOMEN DURING PRE INDEPENDENCE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403887

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403887

  Register Paper ID - 253852

  Title: CRIMES AND VIOLENCE AGAINST WOMEN DURING PRE INDEPENDENCE

  Author Name(s): Dr. N. Kishore, Dr. G. Anand Amruth Raj

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h440-h445

 Year: March 2024

 Downloads: 72

 Abstract

Violence against women tends to violate their integrity, safety and dignity. Crime against women has been the key features of the Indian economy where women share a population base of 49% (Census of India, 2011). Crimes against women degrade and hamper their position in the society as well as their autonomy. Thus, the paper makes an attempt to study the determinants of crime against women during the period of 1991-2015. The data has been retrieved from National Crime Records Bureau, National Sample Survey Organisation and Central Statistical Organisation. The main findings of the study reveals literacy rate as the most significant indicator of the major forms of crimes against women. Urbanisation, however, does not provide any significant linkage. The paper also gives a glimpse of inert-state variations with respect to various forms of crimes.


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Crime and violence agnist Women, Development, Growth, Liberalisation Gender based violence

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  Paper Title: Ringpayment:Pioneering Contactless Transactions With Biometric Fingerprint Security

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403886

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403886

  Register Paper ID - 253846

  Title: RINGPAYMENT:PIONEERING CONTACTLESS TRANSACTIONS WITH BIOMETRIC FINGERPRINT SECURITY

  Author Name(s): Rija R, Ms Divya P

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h433-h439

 Year: March 2024

 Downloads: 71

 Abstract

Ringpay, the innovative wearable ring, transforms the payment experience by merging advanced technology seamlessly into daily life. With its smart card chip and biometric fingerprint scanner, Ringpay ensures secure and convenient transactions, revolutionizing traditional payment methods. By harnessing NFC technology, this ring effortlessly communicates with POS systems, mirroring the ease of debit and credit card transactions. Its standout feature lies in biometric authentication, guaranteeing user consent for each transaction and enhancing security measures. Ringpay's core mission is to simplify payments, removing the need for physical cards or smartphones, and offering a futuristic payment encounter. This stylish wearable not only epitomizes convenience and security but also adds a touch of elegance to the payment process, marking a significant advancement in contactless payments.


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NFC wearable technology, Payment Ring, Ringpay, Wearable ring

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  Paper Title: Role of Celebrity Endorsement on Branding of FMCG Products in Tier II and III cities

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403885

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403885

  Register Paper ID - 253823

  Title: ROLE OF CELEBRITY ENDORSEMENT ON BRANDING OF FMCG PRODUCTS IN TIER II AND III CITIES

  Author Name(s): Dr. V. N. Santhisree, Eshwar Dattu Vudayaraju, Mahesh Gandavaram

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h418-h432

 Year: March 2024

 Downloads: 64

 Abstract

The advertisement has a significant part in altering the customer's opinion of brands in the current environment of media dominance and the abundance of information. The company uses a celebrity as its spokesman, using endorsements as a form of brand communication to support its positions and claims. The brand benefits from the celebrity's personality, notoriety, social standing, and industry expertise. In order to differentiate their brand in today's cutthroat marketplace, firms sign endorsement deals with movie stars, athletes, entertainers, politicians, and other celebrities, creating a billion-dollar industry. Today's advertising landscape has become increasingly dependent on celebrity endorsement, particularly in the FMCG industry. According to earlier studies, FMCG companies erred when they entered the rural sector. These businesses view the rural market as a growth area for the current urban market. But compared to urban customers, Indian consumers in rural areas have different demographic and psychographic characteristics. This study purposes to ascertain the impact of celebrity endorsement on FMCG product branding in Telangana's Tier II and III cities. According to the study, celebrity endorsements have a significant influence on the branding of FMCG products in Telangana's Tier II and III cities. The study also comes to the conclusion that in the case of Telangana Tier II and III cities, celebrity endorsement has little to no impact on businesses and the aspects that go into their creation (branding elements).


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Brand Awareness, Brand Identity, Brand Equity, Brand Personality, Brand Positioning, FMCG and Celebrity Endorsement

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  Paper Title: Development Of Pigmentation Reducing Sheet Mask Using Herbal Extracts

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403884

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403884

  Register Paper ID - 253958

  Title: DEVELOPMENT OF PIGMENTATION REDUCING SHEET MASK USING HERBAL EXTRACTS

  Author Name(s): Vijayalakshmi, Jaya Janani. E

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h408-h417

 Year: March 2024

 Downloads: 77

 Abstract

A skin condition known as "hyperpigmentation" results in darker or more discolored skin. This is due to the surplus production of melanin. There might be several reasons behind this. Treatments for hyperpigmentation have an immediate impact. The formation of melanin in our skin can be reduced by applying a range of natural substances that are safe for our skin. Additionally, the skin should need to be cooled and moisturized for this. Herbs, including liquorice, vettiver, musk turmeric, aloe vera, and citric bio-enzyme, could be used to cure hyperpigmentation. These nutrients are made of natural ingredients that are cooling, help cure pigmentation, and add moisture to the skin. The citric bio-enzyme will significantly brighten the skin.


Licence: creative commons attribution 4.0

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 Keywords

hyperpigmentation, skin discoloration, melanin, hydration, coolness, liquorice, khus, wild turmeric, aloe vera, citric bio-enzyme, natural components, lighten skin.

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  Paper Title: LOCATION OF DG'S IN RESTRUCTURED POWER SYSTEMS USING LOCATIONAL MARGINAL PRICE (LMP)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403883

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403883

  Register Paper ID - 251026

  Title: LOCATION OF DG'S IN RESTRUCTURED POWER SYSTEMS USING LOCATIONAL MARGINAL PRICE (LMP)

  Author Name(s): R Mathangi

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h396-h407

 Year: March 2024

 Downloads: 73

 Abstract

Distributed or decentralized generation refers to electric power generating on a small scale, often between a few kilowatts (kW) and one hundred megawatts (MW), typically located within distribution networks or on the client side of the network. The major reasons to put in DG are to make the electric power market more efficient, to lower electricity rates for customers, and to have clean energy sources close to where the loads are. The auxiliary service it provides is voltage support at the distribution level. Power quality, voltage consistency, and reliability are all boosted by DG's contributions to these areas. To figure out where exactly DG should go up, we look at the Locational Marginal Price (LMP) at the load buses. Using MATLAB, we conduct penetration tests on the suggested technique for the IEEE 9, 14, and 57 bus systems.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Distributed generation; Locational marginal price; Optimal power flow; Electricity market; Social welfare.

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  Paper Title: Silver Nanoparticles & its Antimicrobial Activity from Azadirachta indica (Neem) leaf extract.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403882

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403882

  Register Paper ID - 253792

  Title: SILVER NANOPARTICLES & ITS ANTIMICROBIAL ACTIVITY FROM AZADIRACHTA INDICA (NEEM) LEAF EXTRACT.

  Author Name(s): Mansi M. Barad, Jaynesh K. Ambechada

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h387-h395

 Year: March 2024

 Downloads: 47

 Abstract

Nanotechnology is an emerging field that focuses on manipulating matter at the atomic and molecular scale, typically within the size range of 1 to 100 nanometers in one dimension. This technology has gained attention due to the unique behaviour of materials when reduced to nanoscale dimensions. One significant application is the utilization of nanostructured materials, such as silver nanoparticles, for removing harmful substances from air and water. Silver nanoparticles are renowned for their ability to eliminate bacteria. They are now being incorporated into next-generation dressings to combat infections. These nanoparticles can also be integrated into materials and fabrics, rendering them sterile. Recent research has revealed that silver nanoparticles can be produced through a green synthesis method using leaf extracts from the Azadirachta indica (neem). The presence of flavonoids and terpenoids in the extract serves as both reducing and capping agents. This study involved treating an aqueous solution of silver nitrate (AgNO3) with neem leaf extract, resulting in the formation of crystalline silver nanoparticles. The confirmation of nanoparticle formation was achieved using UV-visible spectroscopy, which displayed a peak absorption at 440 nm. The silver nanoparticles displayed antimicrobial properties against both Gram-positive and Gram-negative bacteria. For instance, they formed clear zones around them, with a diameter of 4 mm for Bacillus subtilis and 3 mm for Escherichia coli when using pure silver nanoparticles. Additionally, the crude extract of silver nanoparticles produced a 2 mm clear zone for Escherichia coli. Antifungal activity of Silve nanoparticles against Capnodium spp showed 4 mm which indicated the inhibition of fungal growth.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Silver Nanoparticles, Antimicrobial Activity, Azadirachta indica

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  Paper Title: Smart Blood Donor Finder Android Application

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2403881

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2403881

  Register Paper ID - 252677

  Title: SMART BLOOD DONOR FINDER ANDROID APPLICATION

  Author Name(s): Pranita Bhosale, Rutuja Jamdar, Sakshi Shinde, Akanksha Totare, Trupti Kherde

 Publisher Journal name: IJCRT

 Volume: 12

 Issue: 3

 Pages: h382-h386

 Year: March 2024

 Downloads: 63

 Abstract

Blood is an emergency need for some situations. The problem is that finding the right donor at the right time is a very difficult task in an emergency situation. We want to build an application for donors who can help each other during an emergency. This application timely updates the information with respect to the donors where the decision maker accesses the entire information about the blood bank system. Donors will be prompted to enter an individual's details, like name, phone number, and blood group. In the urgent need of a blood requirement, you can quickly check for blood banks or hospitals matching a particular or related blood group and reach out to them through the App using geofencing and filtering techniques. Blood bank details displayed on the user screen to select proper requirements for the user. If blood is unavailable at blood banks then users search for donors in a nearby area. A large number of blood donors are drawn in using an Android application. Since almost everyone conveys a mobile phone with him, it ensures present location tracking and communication. Only a registered person, with the disposition to donate blood, will be able to access the service. In this application we are using the GPS technology that will be used to trace the way to the blood bank. The user will get the route to reach the desired location and he won't have to ask manually, therefore time can be saved.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

React Native, GPS, Geofencing, Blood Bank

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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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