Volume 11 | Issue 2

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OTT, or Over the Top, is an internet-based new tech service that offers digitalized media and entertainment services. This study looks at Indian customers' intentions about the purchase and continuation of OTT services. How the Pandemic affected or transformed the TV business and our everyday life with the use of SPSS, we examined if there was any relationship between age and the number of OTT services a person used using the survey's questions.

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OTT, Over the Top, Subscription, Streaming services, Traditional Services, India, Platforms.

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 Abstract

rkag;nghiwf;F fpwpj;jt ,yf;fpaq;fspd; gq;fspg;G Contribution Of Christian Literature To Religion

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rkag;nghiwf;F fpwpj;jt ,yf;fpaq;fspd; gq;fspg;G Contribution Of Christian Literature To Religion

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Creative Commons Attribution 4.0 and The Open Definition

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stratification, manual scavenging, caste discrimination, hegemonic powers

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BACKGROUND: Lifestyle is particularly important at any age, but it is built during childhood and adolescence. Building a healthy lifestyle, regardless of age, will have numerous health benefits, being proven that it reduces the risk of non-communicable diseases. Junk foods are energy-dense foods with high sugar/fat/salt content and low nutrient value in terms of proteins, fibres, vitamins, and mineral content, hence proper education on healthy lifestyle and faulty dietary practices and its complication is necessary. METHODS: 100 IT professionals under the age group of 21-40 were selected from Coimbatore district for the study using purposive sampling method. Among them 30 professionals were selected as an experimental group using random sampling. A framed questionnaire was used for pre-assessment to assess their nutritional knowledge. Later nutrition education was given to IT professionals by using booklet and presentation (PPt) for the experimental group. After 1week post-assessment was done to analyze the impact of their nutritional knowledge. RESULTS: In the study, the result shows that 27% of IT professionals consume junk foods on daily basis and 20% of IT professionals consume junk foods weekly twice. In pre-assessment IT professionals has 54% knowledge about healthy lifestyle and dietary practices. In post assessment the knowledge gained was 96%. Hence, 42% of nutritional knowledge has been gained by the IT professionals through education. CONCLUSION: Nutrition knowledge is an integral component of health literacy and as low health literacy is associated with poor health outcomes, adequate knowledge about nutrition has to be imparted to people to lead a healthy lifestyle.

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Healthy lifestyle, faulty dietary practices, junk foods, pre and post assessment, nutrition education.

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It has become relevant to talk about human rights in this modern era where there is a lot of human rights violation. Human rights are the norms, which describe certain degree of human behavior or their nature, which are always protected as legal rights in the domestic & international laws. The basic idea of the human right developed aftermath the Second World War. The Constitution of India also makes provisions for the fundamental rights for its citizens and aliens. The true antecedent of human rights palaver was the notion of natural Rights that materialize as lump of the mediaeval Natural law. The main objective of this paper is to critically analysis how the evolution of the Rights from Natural Rights to Human Rights to Fundamental Rights in the world wide take place which help in developing the knowledge and provide awareness to the audiences. The author follows Doctrinal Research methodology and relying on secondary sources of information.

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Natural Rights, Human Rights, Fundamental Rights, UDHR, European Convention, Magna Carta

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- Ultrasonic sensor, Automatic braking system, Double Acting Cylinder, Microcontroller chip

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When a job is not recruited for, job refers to the physical, emotional, and mental pressure that the employee experiences. Job stress can often motivate employees to perform effectively and push themselves to reach their goals, which isn't necessarily a bad thing. Job stress is usually beneficial. The research makes an effort to examine the literature stressing the stress of the job in IT Industry in India. It is determined from the paper's secondary data and literature assessment that for some employees when they are not qualified for the position or the position is not capable of supporting them, the job is stressful to them. Similar to this, pushing themselves presents a challenge for some organization personnel.

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JOB STRESS , IT SECTOR

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Awareness, risk factors, warning signs, myocardial infarction

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A STUDY ON THE PREVALENCE OF URINARY INCONTINENCE IN HOSPITALIZED STROKE PATIENTS IN A TERTIARY CARE HOSPITAL

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For Material existence human being has three basic needs, bread (Food), Cloth and shelter (Residence) and one additional is Life Insurance. But in the materialistic world only bread will not do enough without better cloth, just simple to cover/protect body will not do without range at selection. Residence will not do enough without luxurious facilities. Insurance will not do enough without number of life Products. All these can be gained by not only by huge earning but availability of all these must be three which ultimately through the industrial and technological development and advancement. Many at the well-established Indian industrial houses have achieved development and are the path at significant advancement of global level Reliance, Birla, Tata, Singhania, Bajaj, L.I.C, G. IC are few names amongst them have notably contributed to economic development. Present study from the financial point at view is steered to as profitability. Analysis at selected General Insurance Companies of India. The financial analysis can also be known at project evaluation. Obviously, its scope is very vast. The objective at this study may also become year vast. But in the present study for view point at profitability only. the profitability form different angle has been the subject matters. Conclusion, being presented here have been drawn primarily at the basis of profitability analyses only based on annual accounts at General Insurance Companies of India. In given chapters we have made in attempt to examine Ratio, common size statement and trend analyze of General Insurance Companies of India in this regard.

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ratio analysis, general insurance companies, financial statement

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Possible treatment strategies for diabetic cardiomyopathy: A phyto-and marine-based therapeutics perspective.

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Possible treatment strategies for diabetic cardiomyopathy: A phyto-and marine-based therapeutics perspective.

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Incest, Sexual Abuse, Memory Gap, Dissociative Amnesia

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Among the galaxy of Urdu writers who have made their contribution in different genres of literature at the same time the name of Khalil ur Rahman Azmi is also of great appellation. Apart from critical books, three poetry collections of Khalil- ur- Rehman Azmi namely Kagazi Pirhan, Naya Ehad Nama and Zindagi O Zindagi have been published. The Naya Ehad Nama is his best anthology of scriptures. This is the poetry of the era when he felt his emotional transformation while going through the chaotic conditions of external nature. Azmi is among the poets, who felt the call of changing times. He felt the crisis of life, society and politics on a personal level and innovated his style of expression for it. Azmi also dived deep in the field of ghazals and poems. As far as his poems are concerned, the poet adopted various thematic tones and experiences that led to show his matchless nature. He gave this oratorical tone to his poems Instead of doing an internal and emphatic familiarization, he garlands his poems with oratorical accent. Initially the subject matter of his poems revolves around love. Notable among them are; Zulekha ki Ankhain, Khayaam kay Naam, Takhayyul ka Daiwata, and Ajnabi Saaye. The poems of this era were full of soulfulness and sea of feelings as they have presented a beautiful marriage of externality and internality. What is more important is that he gives his poems a creative luster that creates a cosmetic inner ambiance and unearths the voices of several characters. His early poems are included in Kagazi Pirhan. According to Asloob Ahmad Ansari, despite the maturity of emotions and feelings, there is a sense of a slight rustle. Most of the poems in this compilation revolve around individual feelings of joy and sorrow, and even in these the feelings of melancholy are more dominant in terms of their quality and quantity. Adopting a self- talk style opens up new levels of meaning. By doing this, the poet is able to see his own soul.(1) The second collection of poetry Naya Ehad Nama; includes 37 ghazals, 23 poems and one; shahr-e- aashob; ( a poem describing a ruined city). The poems included in the second collection are full of lullabic emotions and nuanced insights. According to Ale Ahmad Suroor, Naya Ehad Nama is the reincarnation of life and a deep devotion for beauty.

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Life history, research, etc

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Physical Education is the foundation of any comprehensive for physical activity Programme in an educational institute. Physical Education offers cognitive content and instruction designed to improve motor skills, knowledge and behaviours for physical activity and physical fitness. Hence, such an important segment of sports education is essential in student life. In recent modern time's very small percentage of students are realizing the importance of physical activity and exercise in their life. This percentage is very much low when comes to higher education institutions. The students are showing reluctance towards going out to playgrounds or outdoors for physical activity, instead, they prefer to sit in a room or house, and play on electronic gadgets and online video games. In a way, they are developing an addiction. Lack of physical activity and exercise leads them to hypokinetic diseases such as obesity, diabetes, low back pain, hypertension, cardiovascular disease and mental health issues which ultimately affect their health and quality of life. Under such an alarming situation, this paper introduces the emergency and necessity of Physical Activity and exercise in a higher education student's life.

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Physical Activity, Necessity, Emergency, Higher Education Institutions.

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Key words: Hibiscus sabdariffa, Antihypercholesterolemic effect, Hypercholesterolemia, Hibiscus sabdariffa jam

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The study was undertaken with a beautiful idea to collect various Motifs from Mugal Carpets to design Khadi Suits. To attain the specific objective of the study, methodology was divided in 4 phases and 30 arrangements were sketched using these motifs, out of which 5 arrangements were selected and rated by respondents on a scale from excellent to poor. These top 5 suits were stitched and designed to see ready effects of design. The cutting of suits was done directly on fabric. After cutting, designs were made with the help of prepared screens by using pigment colours. Thereafter, final embellishment was done by using accessories, hand embroidery and patch work. Finally consumers' acceptability and market value of designed suits were determined. Designed Khadi Suits were pleasing and attractive to respondents. Hence, they were ready to pay more than the estimated cost of the suits. Thus, on the basis of results, we can say that designing of Khadi Suits with unique with attractive colour combination made by using Mugal Motifs is a successful technique.

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Motifs, pigment colours, designing of suits.

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ABSTRACT Consumer behaviour refers to the psychological processes that consumers go through while identifying needs, determining how to meet those needs, making purchasing decisions, interpreting information, formulating plans. Previously, consumer purchasing was oriented on financial value, with shopping being about getting required products and services. Modern customers, on the other hand, buy something to reward themselves, to meet psychological demands, or to make themselves feel better. Modern customers purchase items to make a statement, display their individuality, or increase their self-esteem. The purchased object has become a psychological confirmation. The study aims to investigate the customer purchasing behaviour towards premium branded items. The interaction between the independent variables (Price, Perceived Quality, Perceived Societal Status, and Brand Loyalty) and the moderating variable (Income) and the dependent variable (Consumer Buying Behaviour) has been examined. The primary data has been collected from 100 respondents by mass email to friends and colleagues, abbreviated and descriptive statistics has been used for data analysis. The perceived social status and brand loyalty are highly connected to the factors influencing consumer purchasing behaviour, although price and perceived quality are not. The monthly income does not impact the interactions between the independent variable, Brand Loyalty, and the dependent variable, Consumer Buying Behaviour.

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Brand loyalty, Buying behaviour, Premium, Social Status, Self-esteem

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Creative Commons Attribution 4.0 and The Open Definition

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A dimensional structure of fronts in clouds and weather systems as represented in atmospheric science.

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ICDS, Girl Children Nutrition, Government Schemes, Benefits, Welfare of Women

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The aroma in basmati rice grains is one of the most preferred quality characteristics (next to cooking quality, taste and elongation after cooking) for the determination of its market acceptance by the consumers which in turn determines the adoption of the variety by the farmers and marketability. Among 200 volatile compounds associated with aroma in rice grains, 2-acetyl-1-pyrroline (2-AP) is considered as the main compound responsible for the aroma. Presently, researchers are focusing to revive the basmati rice aroma using Gene editing technologies like Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR)-associated endonuclease Cas9 (CRISPR/Cas9) system via identified mutations in betaine aldehyde dehydrogenase (OsBADH2) gene to produce aroma in rice by increasing the level of 2-acetyl-1-pyrroline (2-AP). This technology has opened new paths for the enhancement of basmati rice grain quality through targeted mutagenesis.

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Rice, Aroma, CRISPR, BADH2, 2-acetyl-1-pyrroline (2-AP)

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Creative Commons Attribution 4.0 and The Open Definition