ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: ANTICARCINOGENIC PROPERTY OF ALLIUM SATIVUM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302670
Register Paper ID - 231909
Title: ANTICARCINOGENIC PROPERTY OF ALLIUM SATIVUM
Author Name(s): DR SANDEEP KUMAR YADAV
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f406-f408
Year: February 2023
Downloads: 230
The earliest cultivated plant is garlic, or Allium sativum. It has been utilized as an oral medicine for a very long time. It is an amazing plant with several health benefits, including antibacterial, antithrombotic, hypolipidemic, anti-arthritic, and anti-tumor action. This review will focus on this agent's mostly preclinical usage in the prevention and treatment of cancer. Organosulfur chemicals found in garlic have been suggested to be responsible for the chemopreventive action.
Licence: creative commons attribution 4.0
Allium sativum, Anticancer, Medicinal plant
Paper Title: CAREER MATURITY LEVEL AMONG ADOLESCENTS AT SENIOR SECONDARY SCHOOL STAGE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302669
Register Paper ID - 231753
Title: CAREER MATURITY LEVEL AMONG ADOLESCENTS AT SENIOR SECONDARY SCHOOL STAGE
Author Name(s): Nabiha Saher, Farzana Alim
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f397-f405
Year: February 2023
Downloads: 278
The present research work is an analysis regarding the comparison of career maturity level among adolescents at the senior secondary school stage in terms of gender- male and female. The results were collected using the descriptive survey technique. A representative sample of 60 adolescent students including males and females was selected from senior secondary schools in Aligarh as respondents. For data collection, an Indian version of the career maturity inventory by Dr. (Mrs.) Nirmala Gupta was employed. The appropriate statistical measures such as mean, standard deviation, percentage, and t-test were applied for analyzing the data. Outcomes of the existing research indicate that most of the adolescents have revealed below average level of maturity in regard to attitude towards career selection, self-appraisal, knowing about jobs, and choosing a job. Whereas in the aspects of career planning and problem-solving, an average level of maturity was found among adolescents. The results also identify that among the six aspects of career maturity, significant gender differences were found on four dimensions namely self-appraisal, goal selection, planning, and problem-solving. Male adolescents scored marginally better in the aforementioned areas than their female fellow students. No significant gender differences were found in respect of attitude towards career selection and occupational information.
Licence: creative commons attribution 4.0
Career, Career Maturity, Adolescents, Senior Secondary education
Paper Title: A STUDY OF VULNERABILITIES IN ONLINE BANKING: BANKING THREATS AND SELF-PROTECTION TECHNIQUES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302668
Register Paper ID - 231826
Title: A STUDY OF VULNERABILITIES IN ONLINE BANKING: BANKING THREATS AND SELF-PROTECTION TECHNIQUES
Author Name(s): Archana Srivastava, DR. Akhilesh Kumar
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f391-f396
Year: February 2023
Downloads: 240
Online banking has become daily routine of customers using banking services. This service is very useful for all category of customers as it saves time. Every service has its drawbacks also, same in Online banking also, It is Vulnerable with theft and attacks. In this paper we have discussed about various banking attacks and different self-protection techniques
Licence: creative commons attribution 4.0
Online banking ; Attacks; Protection Techniques; vulnerability; threats ;theft ;data.
Paper Title: A COMPARTIVE ANALYSIS ON FACTOR INFLUENCING THE INVESTMENT OF THE CUSTOMER IN BANKING SECTOR
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302667
Register Paper ID - 231834
Title: A COMPARTIVE ANALYSIS ON FACTOR INFLUENCING THE INVESTMENT OF THE CUSTOMER IN BANKING SECTOR
Author Name(s): Avinash Jha, Yukti Bhatt, DR. RAJESH RATHORE
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f386-f390
Year: February 2023
Downloads: 227
Not only do deposits contribute to the money supply, but they also have a significant impact on it. In response to major drivers like investment, the government creates and distributes money across the economy. Due to people's ability to save, transfer, and invest huge quantities of money, investment is essentially feasible and taking money out of bank accounts. The purpose of the study is to determine how consumers see bank investments, how well-informed they are about other types of investments, such as equities, gold, and real estate, and, secondly, how frequently and how satisfied they are with their investments. Finding the factors that motivate investors to participate in the banking sector is the primary goal of this study. The purpose of this study is to learn more about the major variables that affect consumer decision-making and risk tolerance when it comes to investments in the banking industry. The people may be neighbors and be equal in every way, yet they have quite different demands when it comes to financial planning. In light of this, the current study is an effort to identify the variables that influence individual investment decisions in the banking sector as well as the variations in investor perceptions of the choice to invest in banks.
Licence: creative commons attribution 4.0
Bank, Investment Choice, Investment Influencing Factors
Paper Title: PHYTOCHEMICAL SCREENING OF PLUMBAGO ZEYLANICA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302666
Register Paper ID - 231776
Title: PHYTOCHEMICAL SCREENING OF PLUMBAGO ZEYLANICA
Author Name(s): RAJU VISHWAKARMA, DR. SYAD SHAHAB AHEMD
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f381-f385
Year: February 2023
Downloads: 229
Plumbago zeylanica is a medicinal plant. It is medicinally used for curing dieseases like anti-anterogenic, cardiotonic, hepatoprotective and neuroprotective. In this paper phytochemical screening of Plumbago zeylanica in four solvent I.e aqeous, petroleum ether, methanol and athyl acetate. Methanol showed mainly positive results as compared to other three ones. flavonois, alkoloids and terpenies showed mainly.
Licence: creative commons attribution 4.0
medicinal plants and phytochemical
Paper Title: COMPARATIVE STUDY BETWEEN PUBLIC V/S PRIVATE BANK FOR FINANCIAL SERVICE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302665
Register Paper ID - 231788
Title: COMPARATIVE STUDY BETWEEN PUBLIC V/S PRIVATE BANK FOR FINANCIAL SERVICE
Author Name(s): VINEET SHEKHAR, NITIN SINGH, DR. RAJESH RATHORE
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f374-f380
Year: February 2023
Downloads: 258
In order to analyze and assess the financial performance of India's top public and private sector banks and to comprehend their NPA patterns, secondary data analysis is used in this research. The Indian banking industry has been under scrutiny as a result of certain substantial changes in monetary policy. When the Reserve Bank of India (RBI) boosted interest rates to support the weakening Rupee, the cost of funds for banks has dramatically increased. A rise in non-performing assets (NPAs) and a decline in profitability could be the results of this. Bank profitability is impacted by both internal and external variables. Metrics and risk variables relevant to each bank served as a guide for their earnings. SBI leverage financial ratios were judged to be more susceptible to default than HDFC. Efficiency metrics were the primary profit-generating factors at HDFC, the largest private sector bank in India, but not at SBI. Measures of asset utilization efficiency were essentially the same for both banks. The largest public sector bank in India, SBI had significantly higher NPA ratios. The liquidity ratios turned out to be the single most significant SBI determining factor. To determine whether there was a significant difference in the NPA ratio of SBI and HDFC bank over the past three years, a two sample T test with identical variances was also performed.
Licence: creative commons attribution 4.0
Banking Sector, SBI & HDFC, NPA, Financial Ratios, Secondary & Primary Data
Paper Title: PIEZOELECTRIC BASED ENERGY HARVESTING USING HUMAN FOOT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302664
Register Paper ID - 231825
Title: PIEZOELECTRIC BASED ENERGY HARVESTING USING HUMAN FOOT
Author Name(s): Ms.D.Venkata Lakshmi, A. Rama Uday Kiran, J. Leela Praveen, V. Mukesh
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f370-f373
Year: February 2023
Downloads: 206
The global energy crisis and environmental pollution, which are largely the result of increased consumption of nonrenewable energy sources, have prompted researchers to investigate alternative energy technologies that can harness energy from the environment. Mechanical energy is the most prevalent type of environmental energy that can be captured and converted into usable electrical energy. Due to its high electromechanical coupling and piezoelectric coefficients, piezoelectric transduction is a superior mechanical energy harvesting mechanism when compared to electrostatic, electromagnetic, and triboelectric transduction. The scientific community is thus most interested in piezoelectric energy harvesting. Micro- and nanoscale advancements in materials and manufacturing techniques enable the fabrication of piezoelectric generators with advantageous features such as electromechanical coupling coefficient, piezoelectric coefficient, flexibility, ductility, and integrability for a variety of applications became Furthermore, as technology in the electronics industry advances, smaller devices with lower power consumption become available on the market. As a result, many electronic devices are expected to be powered by piezoelectric generators in the near future. This white paper provides an in-depth look at the current state of the art in piezoelectric energy harvesting. We review piezoelectric energy conversion principles and describe the working mechanisms and modes of operation of piezoelectric generators. Recent research on inorganic, organic, composite, and bio-inspired natural piezoelectric materials is discussed.Examine nano-, micro-, and mesoscale piezoelectric energy harvesting applications in transportation, structures, air and water applications, intelligent systems, microfluidics, biomedical, wearable and implantable electronics, and tissue regeneration.To do. Advances, limitations, and potential improvements in piezoelectric energy harvesting technology materials and applications are discussed. In summary, this review covers a wide range of piezoelectric materials used in wireless electronics for clean power delivery.
Licence: creative commons attribution 4.0
ENERGY HARVESTING USING HUMAN FOOT
Paper Title: ELECTRONIC VOTING MACHINES AND INDIA: A STUDY ON CURRENT TRENDS OF THE WORLD'S LARGEST DEMOCRACY ELECTIONS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302663
Register Paper ID - 231452
Title: ELECTRONIC VOTING MACHINES AND INDIA: A STUDY ON CURRENT TRENDS OF THE WORLD'S LARGEST DEMOCRACY ELECTIONS
Author Name(s): S. Anil, Dr. Sutrapu Anil
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f363-f369
Year: February 2023
Downloads: 171
Licence: creative commons attribution 4.0
Paper Title: THE EFFECT OF INFERIORITY AND INSECURITY ON ADJUSTMENT AMONG STUDENTS.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302662
Register Paper ID - 231810
Title: THE EFFECT OF INFERIORITY AND INSECURITY ON ADJUSTMENT AMONG STUDENTS.
Author Name(s): Vani Jaiswal
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f351-f362
Year: February 2023
Downloads: 419
The aim of this paper is to study the effect of Inferiority and Insecurity on Adjustment among college students. Inferiority feelings are those general human feelings of incompleteness, smallness, weakness, unawareness, and dependency included in our first experiences of ourselves in infancy and early childhood. Insecurity is an inner feeling of being threatened and/or inadequate in some way. Being insecure means feeling anxious and fearful about yourself or something in your life. Adjustment is the behavioral process by which humans and other animals maintain equilibrium among their various needs or between their needs and the obstacles of their environments. A well-adjusted person is aware of his own strength and limitation, respects himself and others, has adequate level of aspiration, has flexibility in behavior, has the capacity to deal with adverse circumstances. A sample of 60 college students was taken. Inferiority & Insecurity Questionnaire developed by Dr. G.C. Pati (1976) and Adjustment Inventory developed by H.S. Asthana (1968) were used to collect data. Correlation coefficients were calculated from the obtained data. Findings suggest that inferiority and insecurity has negative effect on adjustment among college students (r1= -0.40 and r2= -0.66).
Licence: creative commons attribution 4.0
Inferiority, insecurity, adjustment, college students
Paper Title: ARTIFICIAL INTELLIGENCE ALGORITHM BASED ONLINE APPLICATION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302661
Register Paper ID - 231830
Title: ARTIFICIAL INTELLIGENCE ALGORITHM BASED ONLINE APPLICATION
Author Name(s): Dr.Mrs.R.Jamuna, Ms.P.Kiruthika Rahini
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f340-f350
Year: February 2023
Downloads: 207
ARTIFICIAL INTELLIGENCE ALGORITHM BASED ONLINE APPLICATION ABSTRACT Dr.R.Jamuna, Associate Professor in Computer Science,S.R.College,Trichy-2, and Ms.P.Kiruthika Rahini, Lecturer,Department of Computer Science,S.R.College,Trichy-2 Artificial intelligence is the simulation of human intelligence process by implemented by machines, like computer systems. The interaction between computers and human being is always interesting and challenging. An automatic answer checker software checks and marks written answers just as manual checking. This software application is built to check subjective answers in an online test and allocate marks using camera after verifying the answer. The system requires you to store the original answer for the system. This facility is provided to the administrator alone. The admin may insert questions and respective subjective answers in the system. In this project the admin can login the system using his/her user name and password. After the login process the admin can add and view the student details. The admin can upload the class video link to the student. The student can login the system using his/her register number. Once student logins to the test, webcam be switched on and video played is uploaded by the admin. After completing the video, the student can view the test questions when he/she does not using the skip or exit option during playing of the video. The student can attend the test by viewing the score option. The system uses artificial intelligence concepts like depth first search or breadth first search to verify the answers and allocate the marks as human intervention of correction. In this project work the entire process so designed to be maintained and monitored by admin alone.
Licence: creative commons attribution 4.0
Key words: Artificial intelligence, BFS, DFS, JSP, MYSQL.
Paper Title: Digital Bharteey
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302660
Register Paper ID - 231794
Title: DIGITAL BHARTEEY
Author Name(s): Sandeep Dasrao Dhapse,, Dr.Subhangi Dinesh Rathi
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f336-f339
Year: February 2023
Downloads: 159
Licence: creative commons attribution 4.0
Paper Title: DIVERSITY OF WETLAND BIRDS IN GUMLA DISTRICT OF JHARKHAND, INDIA.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302659
Register Paper ID - 231795
Title: DIVERSITY OF WETLAND BIRDS IN GUMLA DISTRICT OF JHARKHAND, INDIA.
Author Name(s): SANJAY XAXA, SHRIKANT VERMA, AVINASH KUMAR, DASHRATH THAKUR
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f326-f335
Year: February 2023
Downloads: 220
This study has been undertaken to determine the estimated number of wetland and wetland dependent birds observed during the migratory season and find out their diversity in different wetland area of Gumla district. The threats to the specific wetlands were identified and possible recommendations have been suggested. During the study estimated number of 3,784 wetland birds and wetland dependent birds belonging to 41 species and 13 families were recorded. Out of these 33 species were wetland birds (WB) and 8 species were wetland dependent birds (WDB). Out of 41 species, 17 species were resident birds (R) while 9 species was resident migrants (RM), and rest 15 species were winter migratory (WM) birds. Estimated number of 1053 were migratory birds. The maximum number of birds was observed at Sisi Katri dam /Banki Reservoir (1887) followed by Nawagain dam/ Upper Sankh Reservoir (802), Datli Dam (410), Masaria Dam (375), and the minimum number was seen at Dhan Singh dam (310). A comparison between residential status (Resident, Resident Migratory, Winter Migratory) and habits (Wetland Bird, WDB- Wetland Dependent Bird) were made for all five wetlands. The highest number of Migratory and Resident birds were observed at Sisi Katri wetland followed by Upper Sankh wetland, Masaria wetland, Datil wetland and Dhan Singh wetland. The highest number of Wetland birds were observed at Sisi Katri wetland, followed by Upper Sankh wetland, Datil wetland, Masaria wetland and Dhan Singh wetland. The maximum number of species (n =11) recorded from the study area belonged to the family Anatidae comprising of ducks and geese. This was followed by the families Ardeidae (herons, egrets, and bitterns) represented by eight species, and Alcedinidae, Motacillidae, Phalacrocoracidae, and Rallidae represented by three species, respectively. Of the rest, seven families were represented by one to two species only.
Licence: creative commons attribution 4.0
Wetland birds, Gumla, Dhan Singh dam, Datil wetland, Masaria wetland, Sisi Katri dam /Banki Reservoir, Upper Sankh Reservoir.
Paper Title: DIGITIZATION OF BANKING SERVICES IN RURAL INDIA: ISSUES AND POLICY IMPLICATIONS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302658
Register Paper ID - 231701
Title: DIGITIZATION OF BANKING SERVICES IN RURAL INDIA: ISSUES AND POLICY IMPLICATIONS
Author Name(s): B. Radhika
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f320-f325
Year: February 2023
Downloads: 194
Licence: creative commons attribution 4.0
Digitisation, Improved banking services, Virtual banking, Policy measures
Paper Title: MORPHOLOGICAL AND SEM (EDX) STUDIES OF FINGER MILLET (ELEUSINE CORACANA (L.) GAERTN.) UNDER DIFFERENT CONCENTRATIONS OF SUGAR MILL EFFLUENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302657
Register Paper ID - 231488
Title: MORPHOLOGICAL AND SEM (EDX) STUDIES OF FINGER MILLET (ELEUSINE CORACANA (L.) GAERTN.) UNDER DIFFERENT CONCENTRATIONS OF SUGAR MILL EFFLUENT
Author Name(s): Dr. S. Pravina Mary, Dr. M. Marshal Arunkumar, Dr. T. Sheela
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f313-f319
Year: February 2023
Downloads: 203
Abstract Objective: Water is vital components of life support system and the quality of the water pivotal role in the maintenance of aquatic health. Sugar mill refinery effluent containing some toxic substances put forth a huge impact on watershed management and crop plants. Toxic metals are hazardous which can stimulate morphological and histological changes in finger millet (Eleusine coracana (L.) Gaertn.). Hence, the present study aimed to analyze the yield and surface morphological changes in the finger millet crop. Materials and Methods: The healthy seed of finger millet variety (CO-13) was taken. Finger millet was cropping with different concentrations (10, 25, 50, 75 & 100 %) of sugar mill effluent. The seeds irrigated with tap water were treated as control. After, the SEM images of the finger millet after growing in 10 g of sugar mill treatment, respectively. Although the SEM images show nuclear precipitation of metals, the percentage of elements in the Eleusine coracana was analyzed by EDX. Result: The highest plant growth was analysed in 10 % of sugar mill effluent concentrations. A scanning electron microscope equipped with an energy dispersive X-ray spectrometer was used to observe and analyse the morphology of the isolates incubated in the presence of Mn, Zn, P, K, Mg, Fe, Zr, S and Cu in the root and leaf of Eleusine coracana (L.) Gaertn.
Licence: creative commons attribution 4.0
Key words: Sugar mill effluent, Eleusine coracana, SEM (EDX), Toxic substances.
Paper Title: IMPLEMENTATION OF 5S PRACTICES IN THE COMPANY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302656
Register Paper ID - 231838
Title: IMPLEMENTATION OF 5S PRACTICES IN THE COMPANY
Author Name(s): Dr. Rajesh Rathore, Bhaumik Darji, Vinit Patel
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f306-f312
Year: February 2023
Downloads: 218
5S is one of the tools of Lean Management enabling them to organize work in an effective way. It could be implemented in all spheres of the company. The article provides the theoretical description of Lean Management and 5S and also shows a case study based on gained experience. The author also describes the problems that occurred during the implementation of the 5S.
Licence: creative commons attribution 4.0
Paper Title: CONTACT TRACING OF THE COVID PATIENT TO OVERCOME MANUAL SURVEILLANCE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302655
Register Paper ID - 231832
Title: CONTACT TRACING OF THE COVID PATIENT TO OVERCOME MANUAL SURVEILLANCE
Author Name(s): Dr. Prashanth M V, Dr. Prema N S, Inchara N P
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f299-f305
Year: February 2023
Downloads: 164
Licence: creative commons attribution 4.0
Paper Title: EFFECT OF COST CONTROL AND COST REDUCTION APPROACHES IN ORGANIZATIONAL PERFORMANCE REDUCTION IN INDIRECT MATERIAL COST
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302654
Register Paper ID - 231821
Title: EFFECT OF COST CONTROL AND COST REDUCTION APPROACHES IN ORGANIZATIONAL PERFORMANCE REDUCTION IN INDIRECT MATERIAL COST
Author Name(s): Upendra Chauhan, Gaurav Kumar, Dr. Rajesh Rathore
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f279-f298
Year: February 2023
Downloads: 189
Licence: creative commons attribution 4.0
Cost Reduction, Cost Control, Radialization, Organization, Profit and Budget
Paper Title: ANALYSIS OF AMAZON AS A SUCCESSFUL INTERNET GLOBAL COMPANY AND CONTRIBUTION TO INDIAN TRADE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302653
Register Paper ID - 231798
Title: ANALYSIS OF AMAZON AS A SUCCESSFUL INTERNET GLOBAL COMPANY AND CONTRIBUTION TO INDIAN TRADE
Author Name(s): Amdanimath prithvi, Yadav pulkit, Dr. M. Sumetha
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f272-f278
Year: February 2023
Downloads: 172
Amazon is a multinational technology company which target or focuses on digital streaming, artificial intelligence, e-commerce, cloud computing and digital streaming which is totally dependent on the internet. Amazon is referred or known as one of the influential economic and cultural forces in the world and it comes under the world most valuable brands in the world which can create positives impact on any country trade. A gap has been identified following a review of studies conducted by different experts identified. The researchers looked at how internet shopping was introduced how it developed, how customers used it what they thought of it how successful it was, and any security or delivery related problems. However, there are small number of scholars had examined the problem in services. Regarding the Amazon services and its impact globally this gap has been discovered and current study was handled by it. Both primary and secondary data were used in the study. We find that 52 percent of respondents agree that transportation impacted the international trade, 18 percent of the respondents are agreed that transportation not impacted, and 30 percent of the respondents agree that sometimes its impacted. Overall, this analysis could be beneficial in understanding the factors that have contributed to Amazon's success as a global internet company, as well as the ways in which Amazon has disrupted traditional retail models and impacted local businesses in India.
Licence: creative commons attribution 4.0
Internet company, positive impact on trade, services, transportation and local business
Paper Title: ADVERTISING LITERACY AND YOUNG ADULTS: A REVIEW OF LITERATURE (IN THE CONTEXT OF TELEVISION ADVERTISEMENTS)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302652
Register Paper ID - 231648
Title: ADVERTISING LITERACY AND YOUNG ADULTS: A REVIEW OF LITERATURE (IN THE CONTEXT OF TELEVISION ADVERTISEMENTS)
Author Name(s): DR. KOMAL DEVI, MR. RAKESH SHARMA
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f261-f271
Year: February 2023
Downloads: 174
Advertising is a powerful form of social and commercial communication through any of the established mass media such as the press, radio, television, and film. One of the most crucial tools of marketing communications, advertising is a strong communicative force that is highly visible and aids in the sale of goods, services, concepts, and other things. Many people think that advertising captures the demands of the moment. There are commercials everywhere, whether one likes them or not. Overcome the effect of advertising on anyone advertising literacy plays a very crucial role. It prevents society from the harmful effect of advertising. this literature review examines the concept of advertising literacy among young adults, with a focus on empirical research conducted in the past decade. Advertising literacy refers to individuals' ability to critically evaluate and understand advertising messages and has become an increasingly important topic as advertising pervades modern society. The review analyzes studies that investigate the factors that influence advertising literacy, including demographics, media use, and education level. Additionally, the review explores the impact of advertising literacy on consumer behavior and decision-making. The findings suggest that while advertising literacy varies among individuals, it can be improved through education and media literacy programs. The review concludes by highlighting the need for further research in this area, particularly about the effectiveness of advertising literacy interventions.
Licence: creative commons attribution 4.0
TV advertisements, advertising literacy, young adults
Paper Title: THE IMPACT OF DIGITAL MARKETING IN TRANSFORMING CUSTOMER EXPERIENCE IN THE INDIAN HOTELS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2302651
Register Paper ID - 231844
Title: THE IMPACT OF DIGITAL MARKETING IN TRANSFORMING CUSTOMER EXPERIENCE IN THE INDIAN HOTELS
Author Name(s): Surbhi Choudhary, Dr. Vinay Chauhan
Publisher Journal name: IJCRT
Volume: 11
Issue: 2
Pages: f254-f260
Year: February 2023
Downloads: 182
Licence: creative commons attribution 4.0
Customer Experience, Digital Marketing, Indian Hotels.
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 12 | Issue 7 | Month- July 2024)