ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: A REVIEW ON CUSTOMER BEHAVIOUR ANALYTICS THROUGH BUSINESS INTELLIGENCE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812727
Register Paper ID - 187457
Title: A REVIEW ON CUSTOMER BEHAVIOUR ANALYTICS THROUGH BUSINESS INTELLIGENCE
Author Name(s): C. Sujitha, Dr. B. Umadevi
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 670-674
Year: April 2018
Downloads: 1131
Licence: creative commons attribution 4.0
BI, e-commerce, Decision making, DM.
Paper Title: ASSESSMENT OF GROUND WATER QUALITY NEAR LINED OMTI NALA & UNLINED MOTI NALA: A CASE STUDY IN JABALPUR CITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812726
Register Paper ID - 187445
Title: ASSESSMENT OF GROUND WATER QUALITY NEAR LINED OMTI NALA & UNLINED MOTI NALA: A CASE STUDY IN JABALPUR CITY
Author Name(s): Gargi Arora, Prof. Atul Sharma , Prof.R. K. Bhatia
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 661-669
Year: April 2018
Downloads: 1152
The present work was carried out to assess the water quality of ground water near Lined Omti Nala & Unlined Moti Nala within the range of 1.0 meter to 5.0 meter beside the nala in Jabalpur city based on weighted arithmetic water quality index (WQI). In order to determine the quality of its water for drinking and other purposes, the twelve physicochemical parameters which includes pH, Total dissolved solids, total hardness, calcium , magnesium ,Dissolved oxygen (DO) , BOD , alkalinity , chloride, fluoride, nitrate, & coliforms were analyzed. This has been verified by collecting the water samples from 5 different locations in the area where there is motorized supply or hand pump system that are used for drinking purpose. The outcome obtained was compared with M.P Pollution Board Parameters . Accordingly, the obtained result shows that most of the physical properties were within the acceptable range where as some parameters are at alarming state as compared to the M.P Pollution Board Parameters for drinking purposes, thereby suggesting the need for precautionary measures and treatment for use of the particular ground water. Biological analysis of water was performed by MPN .
Licence: creative commons attribution 4.0
Water Quality Index ( WQI) , Ground Water , DO, BOD , Coliforms .
Paper Title: A WELL-ORGANIZED ESTIMATION ACCESSIBLE MANAGEMENT OF RDF FORMS IN THE CLOUD
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812725
Register Paper ID - 187441
Title: A WELL-ORGANIZED ESTIMATION ACCESSIBLE MANAGEMENT OF RDF FORMS IN THE CLOUD
Author Name(s): Lavanyashree M C, Dr. K. Thippeswamy
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 656-660
Year: April 2018
Downloads: 1128
In this paper we describe Cloud Computing which concentrates on storage, security and safety of the cloud. Where Previously classical techniques where used i.e., Sharding such data using classical techniques lead to insecure data and loss of data because of single cloud where there is a risk of alteration of data or the cloud crash or segregating the graph using traditional min-cut algorithms leads to very ineffective distributed operations and to a high number of joins. In order to overcome problem A new technique is used to retrieve the data from the cloud through duplication of cloud in order to secure the data which cannot be modified in the cloud, then with the help of Diplocloud cloud we are clustering the file to generate an Index through Diplocloud. Here, we describe Proficient well organized and scalable RDF data management in DiploCloud system for the cloud. Contrary to previous approaches, Our system depends on three key structures; RDF particle clusters, design records with a successful key document in dual clouds. It regularly concentrate information from a web information source with less measure of time.
Licence: creative commons attribution 4.0
RDF, triplestores, Cloud Computing, BigData
Paper Title: SURVEY ON TECHNIQUES OF ENCRYPTION FOR CLOUD STORAGE SECURITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812724
Register Paper ID - 187440
Title: SURVEY ON TECHNIQUES OF ENCRYPTION FOR CLOUD STORAGE SECURITY
Author Name(s): Mrs.K.Ketzial Jebaseeli, Dr.V.G.Rani
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 652-655
Year: April 2018
Downloads: 1150
Licence: creative commons attribution 4.0
Cloud computing, key policy, Access Control, cipher text policy Attribute
Paper Title: TREATMENT OF TEXTILE WASTEWATER BY PHOTO FENTON PROCESS WITH UV LIGHT AND SOLAR RADIATION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812723
Register Paper ID - 187435
Title: TREATMENT OF TEXTILE WASTEWATER BY PHOTO FENTON PROCESS WITH UV LIGHT AND SOLAR RADIATION
Author Name(s): Jyoti H Katara, Reshma L. Patel
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 643-651
Year: April 2018
Downloads: 1658
This study is aimed at making photo Fenton mode of treatment more approachable to Textile Industries enabling them to reap benefits out of this improvement technology. The research was carried on the untreated waste effluent of textile industry for the removal of COD. About 70-80% COD reduction was obtained without any pre-treatment of the waste effluent at pH 3. The Experimental results shows that maximum COD removal was obtained at 6:1 of COD:H2O2 concentration ratio with both the light sources. The different molar concentrations of H2O2:Fe+2 were considered among which, the efficiency was obtained at 15:1 and 20:1. However, the resultant reaction time for the procedure states that the photo-Fenton treatment can be a useful method for the photo degradation of the organic compounds.
Licence: creative commons attribution 4.0
Advanced Oxidation Processes, Photo Fenton, Ultraviolet, Solar Radiation, Textile Wastewater
Paper Title: A POLICY BASED DEDUPLICATION OF ENCRYPTED BIG DATA IN CLOUD STORAGE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812722
Register Paper ID - 187432
Title: A POLICY BASED DEDUPLICATION OF ENCRYPTED BIG DATA IN CLOUD STORAGE
Author Name(s): Chethana C, Dr. K. Thippeswamy
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 639-642
Year: April 2018
Downloads: 1132
The number of users continuous and exponential increase of the size of their data, data deduplication becomes more and more a necessarily for cloud storage providers. Cloud computing offers a new way of service provision by re-arranging kinds of resources over the Internet. However, encrypted data introduce new challenges for cloud data deduplication, which becomes crucial for big data storage and processing in cloud. In order to store the privacy of data holders, data are often stored in cloud in an encrypted form. Traditional data deduplication schemes cannot work on encrypted data. Existing solutions of encrypted data deduplication suffer from security weakness. They cannot flexibly support data control and revocation. Therefore, few of them can be readily deployed in practice. In this paper, we propose a policy based deduplication encrypted data stored in cloud based on ownership challenge and proxy re-encryption. It integrates cloud data deduplication with access control. The results show the superior efficiency and performance effectiveness of the policy for potential practical deployment, especially for the big data deduplication in cloud storage and also we show that the overhead introduced by these new components is minimal and does not impact the overall storage and computational costs.
Licence: creative commons attribution 4.0
Big data; access control; cloud storage; cloud computing; data deduplication; convergent Encryption; proxy re-encryption.
Paper Title: RECOGNIZING SHORT TEXTS BY GATHERING AND EXAMINING SEMANTIC KNOWLEDGE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812721
Register Paper ID - 187429
Title: RECOGNIZING SHORT TEXTS BY GATHERING AND EXAMINING SEMANTIC KNOWLEDGE
Author Name(s): Likhitha H D, Dr. K. Thippeswamy Ph.D
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 635-638
Year: April 2018
Downloads: 1129
Now a days short text understanding plays a major role in social media, chatting etc. Understanding short text is difficult to understand because it contains the hidden semantics. Short text are noisy and ambiguous and difficult to understand. As a result traditional ranging tools are used such as natural language processing, Data mining. These cannot be easily applied. Short text will be having more than one meaning. So to improve the efficiency we are using text segmentation, type detection and concept labeling. This improves the effectiveness and efficiency of the system. It provides the better understanding of the short text.
Licence: creative commons attribution 4.0
Text segmentation, Short text understanding, Concept labeling, Part-of-speech tagging.
Paper Title: A LIGHTWEIGHT AND RELIABLE ROUTING APPROACH FOR IN NETWORK AGGREGATION IN WIRELESS SENSOR NETWORKS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812720
Register Paper ID - 187418
Title: A LIGHTWEIGHT AND RELIABLE ROUTING APPROACH FOR IN NETWORK AGGREGATION IN WIRELESS SENSOR NETWORKS
Author Name(s): Gagandeep Singh, Dr Ashish Oberoi
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 630-634
Year: April 2018
Downloads: 1127
Large scale dense Wireless Sensor Networks (WSNs) will be increasingly deployed in different classes of applications for accurate monitoring. Since energy conservation is a key issue in WSNs, data fusion and aggregation should be exploited in order to save energy. In this case, redundant data can be aggregated at intermediate nodes reducing the size and number of exchanged messages and, thus, decreasing communication costs and energy consumption. In this work, we propose a novel Data Routing for In-Network Aggregation, called DRINA.
Licence: creative commons attribution 4.0
Paper Title: CASTE VIOLENCE AND RESISTANCE: A DALIT PERSPECTIVE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812719
Register Paper ID - 187416
Title: CASTE VIOLENCE AND RESISTANCE: A DALIT PERSPECTIVE
Author Name(s): Y KISHORE
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 621-629
Year: April 2018
Downloads: 1220
Licence: creative commons attribution 4.0
Paper Title: A MODIFIED APPROACH TO DETECT & PREVENT GRAYHOLE ATTACK IN MANET
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812718
Register Paper ID - 187408
Title: A MODIFIED APPROACH TO DETECT & PREVENT GRAYHOLE ATTACK IN MANET
Author Name(s): Ankita Prajapati, Prof. Krunal Panchal
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 614-620
Year: April 2018
Downloads: 1134
Mobile Ad hoc Network (MANET) has distributed mobile wireless nodes, which do not have pre-determine topology and pre-existing infrastructure mobile nodes that can arbitrarily change their geographic locations and random mobility with constrained resources, ad hoc networks are vulnerable due to their structure less property. During the Grayhole attack, a Grayhole is a node that selectively drops and forwards data packets after advertises itself as having the shortest path to the destination node in response to a route request message. In these proposed detection mechanisms for In this paper we represent a mechanism which is helpful for prevention of grayhole attack, through observing the delay of different path to receiver and verification using authentication approach. Our mechanism helps to protect the network by detecting and reacting to malicious activities of any node. The results enable us to minimize the attacks on integrated MANET-Internet communication efficiently. Simulation will be carried out by using network simulator tool so as to address the problem of detection & prevention of grayhole attack in mobile ad-hoc network.
Licence: creative commons attribution 4.0
MANET, AODV, Black-hole-attack, Gray-hole Attack.
Paper Title: The “Cashless Society”: Consumer Perceptions of Payment Methods Arshveer Kaur, Assistant professor, Guru Gobind Singh College for Women
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812717
Register Paper ID - 187406
Title: THE “CASHLESS SOCIETY”: CONSUMER PERCEPTIONS OF PAYMENT METHODS ARSHVEER KAUR, ASSISTANT PROFESSOR, GURU GOBIND SINGH COLLEGE FOR WOMEN
Author Name(s): Arshveer Kaur
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 600-613
Year: April 2018
Downloads: 2099
The “Cashless Society”: Consumer Perceptions of Payment Methods Arshveer Kaur, Assistant professor, Guru Gobind Singh College for Women
Licence: creative commons attribution 4.0
Cashless, perception, payment methods
Paper Title: A REVIEW ON SUBSTRATE INTEGRATED WAVEGUIDE AND ITS NATURE OF SUPPORTING MULTIBAND FREQUENCIES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812716
Register Paper ID - 187402
Title: A REVIEW ON SUBSTRATE INTEGRATED WAVEGUIDE AND ITS NATURE OF SUPPORTING MULTIBAND FREQUENCIES
Author Name(s): Rojal Bhandari, Zalak Patel
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 594-599
Year: April 2018
Downloads: 1214
A substrate Integrated Waveguide with substrate being the dielectric material Rogers RT/duroid 5880 (tm) having relative permittivity 2.2 is designed and simulated. Shifting of operating frequency band from X-band to Ku- band with the changes in design parameters is analyzed. Substrate Integrated waveguide supporting operation at multiband frequencies is analyzed in contrary to normal rectangular waveguide which support only single frequency band operation.
Licence: creative commons attribution 4.0
Substrate Integrated waveguide (SIW), Return loss (RL), vias
Paper Title: KHAMPTIS OF NAMSAI: THE SAGA OFLEGENDS ANDTRADITION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812715
Register Paper ID - 187386
Title: KHAMPTIS OF NAMSAI: THE SAGA OFLEGENDS ANDTRADITION
Author Name(s): Dr. Biplab Tripathy, Subhechya Raha
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 590-593
Year: April 2018
Downloads: 1229
The North-Eastern India which has been known of being home of myriad tribes also becomes the stage and platform of many kinds of Tribal culture and customs. Some of the tribes which are migrated from outside Indian territory brings along with themselves a very diverse manner of heritage with some history to recall. Thus when the past of the land meets the past of the tribe we get to see the magic of cultural diffusion which balances the tribe and its customs with the contemporary terms and conditions. The Tai Khampti people of India calling Namsai as their homeland, succeeded in holding on their Shan identity despite of cultural. Both land and the tribe has their own deep history to recall and reconcile which ends up in a close need relationship with the root which are already intertwined.
Licence: creative commons attribution 4.0
Tribal culture, Khampti, Shan identity, cultural diffusion, Tai Khampti
Paper Title: DETAIL ANALYSIS ON PERFORMANCE & EFFICIENCY ENHANCEMENTS IN GAS TURBINE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812714
Register Paper ID - 187363
Title: DETAIL ANALYSIS ON PERFORMANCE & EFFICIENCY ENHANCEMENTS IN GAS TURBINE
Author Name(s): PROF. ANKIT V SATA , KEYUR DONGA, PROF. NIRAJ R SHINGALA , PROF. PARTH V DELVADIYA
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 581-589
Year: April 2018
Downloads: 1153
To study and analyze the various performance enhancement methods of Gas turbine by using engineering concepts. SOP is the way to make safe operation, performance & efficiency enhancements of a gas turbine. Some of the parameters given by equipment vendor and then deriving some methods for the prepare SOPs for enhancements of performance. There were some problem envisaged for enhancements performance and efficiency of the gas turbine. The problem is like that the quantity of inlet air. Inlet air filters differential pressure high fouling of the compressor, high inlet air temperature, exhaust flue gas temperature high something like that.
Licence: creative commons attribution 4.0
Paper Title: TRANSMISSION OF VIBRATION SIGNALS OF A MOTOR USING TRANSMITTER AND RECEIVER
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812713
Register Paper ID - 187357
Title: TRANSMISSION OF VIBRATION SIGNALS OF A MOTOR USING TRANSMITTER AND RECEIVER
Author Name(s): A.P. Rathkanthiwar, Pranjali Dube
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 574-580
Year: April 2018
Downloads: 1139
Licence: creative commons attribution 4.0
Paper Title: VERIFIABLE MULTI-COPY DYNAMIC DATA CONTROL IN CLOUD COMPUTING SYSTEMS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812712
Register Paper ID - 187354
Title: VERIFIABLE MULTI-COPY DYNAMIC DATA CONTROL IN CLOUD COMPUTING SYSTEMS
Author Name(s): NISCHITHA G S, Pushpalatha R
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 568-573
Year: April 2018
Downloads: 1118
Gradually more associations are picking outsourcing information to remote cloud service providers (CSPs). Clients can lease the CSPs stockpiling framework to store and recover practically unlimited measure of information by paying expenses metered in gigabyte/month. For an expanded level of versatility, accessibility, and solidness, a few clients may need their information to be imitated on different servers over various server farms. The more duplicates the CSP is requested that store, the more expenses the clients are charged. Hence, clients require to have a solid certification that the CSP is putting away all information duplicates that are settled upon in the administration contract, and every one of these duplicates are predictable with the latest changes issued by the clients. In this paper, we propose a map-based provable multi-copy dynamic data possession (MB-PMDDP) conspire that has the accompanying components: 1) it gives a proof to the clients that the CSP is not deceiving by putting away less duplicates; 2) it underpins outsourcing of element information, i.e., it underpins piece level operations, for example, square adjustment, addition, erasure, and affix; what's more, 3) it permits approved clients to consistently get to the record duplicates put away by the CSP. We give a near examination of the proposed MB-PMDDP conspire with a reference show acquired by augmenting existing provable ownership of element single-duplicate plans. The hypothetical investigation is approved through test comes about on a business cloud stage. Furthermore, we appear the security against intriguing servers, and examine how to recognize defiled duplicates by marginally changing the proposed conspire.
Licence: creative commons attribution 4.0
Provable data possession (PDP), storage security,CloudServiceProvider(CSP),CloudComputing,DynamicData,DataIntegrity, Multi-copy
Paper Title: DEVELOPMENT OF NORMATIVE DATA OF COGNITIVE SKILLS AND MOTOR ABILITY PARAMETERS OF PRIMARY SCHOOL CHILDREN OF WEST BENGAL.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812711
Register Paper ID - 187353
Title: DEVELOPMENT OF NORMATIVE DATA OF COGNITIVE SKILLS AND MOTOR ABILITY PARAMETERS OF PRIMARY SCHOOL CHILDREN OF WEST BENGAL.
Author Name(s): Dr.Sourav Manna, Prof.Prakash Chandra Dhara, Dr Amitava Pal
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 555-567
Year: April 2018
Downloads: 1130
Norms refers to information regarding the group performance of a particular reference on a particular measure for which a person can be compared with other standard data. The purpose of the study was to develop the normative data of the parameters of neurophysiological study on primary school children of west Bengal. About 905 primary school children ages 5-10 years was recruited as a participants. Out of 905 primary school children 445 were boys and 460 were female. Parameters of the cognitive skills and motor abilities was studied among the study participants. Curve grading method was applied to construct the norms of the parameters of the cognitive skills and motor abilities. The capital letter A,B,C,D and F was used to represent the performances as excellent, very good ,good and poor. Such grading of the norms for different cognitive and motor ability parameters might be helpful for identifying the position of the primary school children about their cognitive or motor ability strength. It may also a helpful guide for identifying the Bengali children who have cognitive or motor ability strength with clinical or subclinical range, may be identified and special emphasis may be given on them. Some suitable training may be arranged for betterment of their skills.
Licence: creative commons attribution 4.0
Norms, Cognitive skills, Motor abilities, Primary school children.
Paper Title: PHYSICAL PROPERTIES OF LIGHTWEIGHT AGGREGATES USING SEWAGE SLUDGE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812710
Register Paper ID - 187351
Title: PHYSICAL PROPERTIES OF LIGHTWEIGHT AGGREGATES USING SEWAGE SLUDGE
Author Name(s): Rajen J. Patel, Prof. (Mrs) Reshma L. Patel, Dr. Jayeshkumar Pitroda
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 549-554
Year: April 2018
Downloads: 1161
Sewage sludge management is one of the major environmental issues these days. Sewage sludge is generated from the sewage treatment plants, and this by-product is something that is not going to stop getting produced. As a result, it has become extremely important to manage this sewage sludge in a proper, well defined manner. One of the best alternatives for managing this sludge is to use it as a raw material in some other industry. This work studies the use of sewage sludge as a raw material for manufacturing lightweight aggregates. Lightweight Aggregates were produced using various proportions of sewage sludge and clay. On the basis of this, four different types of aggregates were made with sewage sludge percentages 20%, 30%, 50% and 80%. Lightweigth aggregate with 20% sewage sludge proportion is found to be most economical and strong. Hence, the optimum ratio of sewage sludge from the study undertaken is found as 20% which is used for LWA-A. In the study, various tests like, crushing value test and water absorption test were carried out. LWA-A with 20% sewage sludge was found to be passing all these tests.
Licence: creative commons attribution 4.0
Eco-Friendly, Lightweight aggregates, Sewage Sludge, environmental issues, crushing value, water absorption
Paper Title: DENTAL IMPLANT PLACEMENT IN A CASE OF ALVEOLAR RIDGE DEFECT AUGMENTED USING BLOCK CHIN GRAFT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812709
Register Paper ID - 187289
Title: DENTAL IMPLANT PLACEMENT IN A CASE OF ALVEOLAR RIDGE DEFECT AUGMENTED USING BLOCK CHIN GRAFT
Author Name(s): Lt Col Satisha TS, Lt Col Manab Kosala, Col M Panwar, Col AK Jha
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 545-548
Year: April 2018
Downloads: 1129
Loss of teeth causes many problems including psychological trauma and social stigma to young individuals. Trauma is one of the major loss of anterior permanent dentition. Rehabilitation of such defects involves placement of dental implants to support the fixed prosthesis. The placement of dental implants is often limited by unfavourable bone due to loss of teeth, extraction due to trauma, which eventually poses difficulty for the placement of Implant in appropriate position to accept a reasonable prosthetic option. To place an implant in these cases, the site needs to be prepared in both horizontal and vertical dimensions. This case report presents successful management of a deficient bone in the upper anterior teeth by harvesting autogenous chin graft and immediate loading implant placement in a second stage.
Licence: creative commons attribution 4.0
Dental Implant, Ridge Augmentation, Chin Graft, Autogenous bone graft
Paper Title: ESTABLISHING RELATIONSHIP BETWEEN PERSONALITY, TRUST, ATTACHMENT AND COMMITMENT OF BRAND THROUGH SEM APPROACH
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1812708
Register Paper ID - 187276
Title: ESTABLISHING RELATIONSHIP BETWEEN PERSONALITY, TRUST, ATTACHMENT AND COMMITMENT OF BRAND THROUGH SEM APPROACH
Author Name(s): Dr. Krishna Vaghela
Publisher Journal name: IJCRT
Volume: 6
Issue: 2
Pages: 538-544
Year: April 2018
Downloads: 1167
Establishing the relationship is very important for the brand through its dimensions. Personality, trust, attachment, commitment are major four dimensions and SEM is approach which help brand to establish relationship. The study was to establish a model which expresses the effect of brand personality and its relevant consequences for its various brand like Maggie. Main purpose of this research is to find out the impact of the consequences where experimental investigation has been set up. This investigate the impact of trust, commitment and attachment on brand loyalty. Initially, this experimental investigation was done by Aaker in 1997 which is also reconfirmed and supported by customers through giving evidence in this research paper. This study also shows the result same as shown in literature and conclude that brand personality make significant effect on trust, attachment and commitment. (Louis and Lombard, 2010; Mathew and et al. 2005; Bohlel and et al, 2011). Through this study it is suggested that personality traits of any brand plays important role and need to emphasize more which can help to reinforce those properties to and develop as reliability of the customer.
Licence: creative commons attribution 4.0
Attachment, Brand, Personality, Commitment, Trust
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 12 | Issue 7 | Month- July 2024)