Volume 8 | Issue 12

 Abstract

Social media marketing is the new Mantra for several brands since early last year. Social media has made communication a lot easier than ever before. It is the medium to socialize and it plays a marketing role and provides great opportunities for marketing products and services. It helps in bringing in new customers or clients and helps better to serve its existing customers. All types of business are getting involved in social media in an attempt to reach to a new audience and reinforce their ties with existing customers. As one is starting a new business, the major concern is with creating a product or service offering, finding first customers, to help grow more quickly and ensuring one has enough money to sustain the company. Social media tools such as face book, twitter, You Tube and LinkedIn reach consumers in innovative ways. The purpose of this study is to understand how owners of startups recognize using social media to grow their business and use social media to engage with their customers.

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Social Media, Business, Audience, Marketing products and Services

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Job satisfaction is one of the most broadly researched topics in the area of organizational behaviour and human recourse management. Satisfied faculty members are likely to be more productive and committed to their job. Due to globalization of higher education sector there is a lot of migration of faculty members towards good opportunities, overall growth and satisfied job. Higher education sector is more teaching centric service, which is advancing rapidly in recent years. Ensuring faculty member�s job satisfaction is important to retain the faculty members and to deliver lecture effectively to the students to learn a lot. This paper presents review of past literature of job satisfaction among agricultural faculty members. The purpose of the review is to identify gaps and explore different factors affecting job satisfaction. On the basis of previous literature review, it has been found that apart from gender differences and performance, age-group, married and unmarried, family background and work output and social identity other motivational factors such as recognition, working conditions, achievement, opportunities for growth and development where positively correlated with job satisfaction. The researcher also found that job satisfaction of faculty members is very critical aspect for all the agricultural universities and it affects performance of faculty members and quality of education in all the agricultural universities. Thus this area of job satisfaction among faculty members is a well-researched and well discussed topic all over the world.

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Job satisfaction, Agricultural faculty members, Factors affecting job satisfaction.

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One of the most difficult factors to account for into Transport is the time to reach destination in right time. Buses, trains and carrier may be late for any number of reasons, from traffic congestion, to bad weather, to vehicle failures. Late buses can cause riders to opt for other forms of transit, losing revenue for the transit authority and encouraging car usage.The rate of increasing the number of vehicles is at points even more than the overall population increase rate, which leads to more congested and dangerous roadwaysMachine learning techniques can be used here to accurately predict time oft transport arrivals based on real-times transport position data and factors like traffic congestion, expected operational delays, as well as the time it takes to load passengers at different stops.Few machine learning techniques applied and compare this machine learning filtering algorithm.

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Transportation, Road Accidents, Machine Learning

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Abstract: Viruses cause various diseases and syndrome in humans. Some have even evolved with time to show infection in humans. Human Beta coronaviruses of SARS-CoV-2, SARS-CoV, and influenza virus are very common pandemic caused viruses. Even the symptoms, transmission and the severity of the disease also very close to each other. But, current pandemic caused SARS-CoV-2 infection and mortality rate was too high. At present, there are no specific, effective drugs or vaccines for SARS-CoV-2.But, there are some drugs, vaccines, treatment and prevention of influenza virus are available. Based on this information, this study highlighted to compare the genomic sequence and GC content of SARS-CoV-2, SARS-CoV-1 and influenza viruses. From this study we conclude SARS-CoV-2 sequence has high genomic variety of due to this reason it�s get consecutive transmutation.

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SARS-CoV-2, COVID 19, SARS-CoV-1, influenza viruses, H1N1, H3N2

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As an important sector of Indian economy, gems and jewellery sector plays vital role in Indian economy. In this research paper researcher analysed a study of sources and applications of funds of selected gems and jewellery companies. For this study researcher uses secondary data method as collection of data. For the analysis of data researcher has use trend analysis as accounting tool and analysis of variance (ANOVA) as statistical tool. After applying this tool researcher found that some sources of fund have significant difference i.e. equity share capital, reserve and surplus and some sources of fund have no significant difference i.e. total debt between the companies. On the other side researcher found that there is no significant difference in application of fund between the companies.

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Sources of fund, Application of fund and Gems and Jewellery

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The socio-economic contribution of the Indian state of West Bengal, which has been subjected to repeated partitions and transfer of population during the last one hundred and fifty odd years to serve the interest of the colonial and national rulers, is immense. Bengal was one of the wealthiest regions of the Asian subcontinent prior to the invasion of the British East India Company in 1757. Though Bengal faced many odds during the colonial era, nevertheless, it could retain its leadership position in economic performance compared to other parts of the Indian sub-continent. Even after its 6th partition in 1947, West Bengal�s industrial contribution was highest among all the states of India till the early 1950s. Then the decline started. The partition of Bengal has destroyed the age old trade routes and the eco-system of the entire Eastern and North eastern parts of this subcontinent. Due to this, India�s North East Region (NER) and West Bengal have suffered more compared to East-Pakistan (Bangladesh). Partition of Bengal has severely affected NER of India. The policy-makers of Assam, Mizoram, Tripura and Meghalaya should reflect to which side they must look at, East or West, for their long term development. Better economic and cultural engagements with Bangladesh and West Bengal are likely to offer them better prospects to break their geophysical trap and help to access huge global market using the sea. Apparently West Bengal and NER exhibit signs of a regional and internal colony of modern India. There exists scope for further research on these critical aspects of the socio-economic structure of these peripheral states of India.

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West Bengal, Partition of Bengal, North-east India, Internal colonialism, eco-system

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The main objective of this paper work is to find the transportation cost by Harmonic Mean Method for generalized octagonal fuzzy number. The Ranking procedure is used to defuzzificate the data. Further, a above procedure is illustrated by a numerical example.

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Fuzzy Transportation Problem (FTP); Generalized Octagonal Fuzzy Number (GOFN); Ranking function; Harmonic Mean Method (HMM).

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Contemporary Project Management has designed mathematical-based instruments models for project preparation, scheduling and monitoring, expenditures and costs Capabilities. The two important project management techniques that assist the project managers to schedule the projects are Critical Path Method (CPM) And Program Evaluation and Review Technique (PERT). In this paper we are heading to analyze the total cost of the project which includes the direct cost, indirect cost and finding the cost slope by the given values. Some in several project network models activities are closely linked to each other, such as procurement activities of a basic nature study tools and events.

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project management, Scheduling, Optimization, Crashing, cost slope.

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.( Many epithets are ascribed to Agni like Vais?va?nara ,Tanunapa?t, Gr?hapati, Ja?taveda,Hota ?etc. Vedic poets have employed different epithets to bring out a clear-cut picture of Vedic gods. Threefold nature of Agni Vais?va?nara is remarkable in the R?gVeda whereas his naturalistic concept is much discussed by western indologists.The expressions like pita?, na?bhi, hota?, kavikratu, purohita,du?ta etc. very well indicate it�s earthly nature.But the concept of Vais?va?nara is very vast and he can�t be limited only to earth or terrestrial fire, as propounded by Ya?ska etc.)

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Vais?va?nara Agni,Threefold nature ,Epithets,Natural concept.

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This research study is aimed to provide opinions of the students learning economics with the help of Edmodo, a learning management system used for collaborative learning. The said research paper provides the views of the students about the effects of Edmodo on their learning to teach economics and availability of Edmodo. The research used a case study, which is one method of descriptive research. In this case students learning economics used Edmodo to share activities they had designed that centered on subject specific concepts taught in economics. There are 379 students participated in the study. The author developed a questionnaire and it included both closed-ended and open-ended questions; the questionnaire was used as the data collection tool. Descriptive and content analysis methods were used to analyze the data obtained from the study. Blended classrooms include face-to-face instruction techniques such as lecture, group discussions, and small-group work while also using technology to provide online learning that students can do at home, provided they have access to necessary technology. The results obtained from the data analysis showed that the students generally had positive views about the use of Edmodo in student education programmes.

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Edmodo, Collaborative learning, LMS, Blended learning, virtual classroom.

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Introduction: Gender sensitization is to change behavior and the ability to understand into the views that we hold about our own and the other gender. Gender sensitization is an aware and understanding the role of function of male and female society. The government decided to modify the concept of gender sensitization. The aim of the study is to assess the knowledge and attitude of adults towards gender sensitization in selected area of Pune city. And to co-relate the knowledge and attitude of adult towards gender sensitization. And to associate the finding with selective demographic variables. Method: A quantitative research study was conducted to assess knowledge and attitude towards gender sensitization among adults using descriptive research design. 300 samples were selected area of Pune city by using non-probability convenient technique. Data was analyzed by using descriptive and inferential statistics. In that frequency, mean, SD, and Chi square test were included. Data was collected by using self-structured questionnaires from 25th October to 6th November 2019.

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Knowledge, attitude, adults, gender sensitization.

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 Abstract

Udatt Vyaktitva Evam Kratitva : Pt. Sudhakar Shukla

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Udatt Vyaktitva Evam Kratitva : Pt. Sudhakar Shukla

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Keywords: Social justice, Schedule Caste, Caste system, Constitution, fundamental rights, directive principles of state of policy. Equality, liberty, fraternity, justice

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The daily rainfall data for the period of 39 years (1980-2018) were collected from the National Data Center (NDC), India Meteorological Department (IMD), Pune, India for Hisar (Haryana) situated in semi-arid zone of North India. Every year, the region faces adverse effects of moisture deficiency. Generally, potential evapotranspiration requirements exceed the rainfall during eight months in a year except the monsoon season (June-September). The data were processed and analyzed to establish the long term averages of rainfall and variability on weekly, monthly, seasonal and annual basis. Different descriptive statistics techniques like mean, standard deviation (SD) and coefficient of variation (CV) were carried out. During the study period, the rainfall data showed that the annual daily rainfall received ranged between 257.5 mm (minimum) in 1997 to 691.6 mm (maximum) in 1988 indicating a very large range of fluctuation. The normal annual rainfall at Hisar was 411.1 mm with SD of 114.8 and CV of 27.9 %. The normal annual rainy day and crop day was 28 and 20.2 days with SD of 5 and 4.4 and CV of 17.8 and 20.2 %. July received maximum normal rainfall of 109.5 mm followed by August (90.2 mm). The stable rainfall period was of 16 weeks, which spread over 24th to 39th standard meteorological weeks (SMW). During South West (SW) monsoon season (June to September), seasonal normal rainfall was 275 mm which contributed 75 per cent to the total annual normal rainfall with a coefficient of variation of 44.4 per cent.

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Characteristics of rainfall, Rainy day, Crop rainy day, rainy season, Coefficient of variance, Standard deviation

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Heterocyclic compounds have diverse biological properties due to which they are intensively studied and researched. Compounds. One of these compounds is quinazolinone which has been found to exhibit various medicinal properties. Activities. Quinazolinone with heterocyclic nucleus is a novel molecule that attracts chemists to make a new discovery. Therapeutic molecule. The current review article contains various quinazolinone and their various derivatives Substitution with antimicrobial activities.

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Heterocyclic compounds, Therapeutic molecule, antimicrobial activities

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Water the major natural resource on earth, Nowadays there are many reasons left for the contamination of water. According to the survey done by UNICEF states that abundance of contaminated water has a disastrous effect on Children. Excessive intake of fluoride (F), mainly through drinking water, is a serious health hazard affecting humans worldwide. There are several methods used for the defluoridation of drinking water. Fluoride in excess of the permissible limits in drinking water causes a number of endemic conditions referred to collectively as fluorosis. Endemic fluorosis remains a challenging national health problem in India. Telangana is the worst affected states in India though a wide range of chemical and physical defluoridation systems were evolved and tried. The primary reason for the diseases like fluorosis, paraplegia, arthritis and many other cardiovascular diseases in rural areas like Nalgonda a district in Telangana , INDIA is the high content of fluorine in their drinking water. For optimal dental health, the World Health Organization recommends a level of fluoride from 0.5 to 1.0 mg/L (milligrams per liter), depending on climate. Fluorosis becomes possible above this recommended dosage. Activated alumina, charcoal, sand defluoridation filter method can be used as it occupies less space, works automatically, can be used for large-scale purification and also consumes less energy

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activated

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The main purpose of the paper is to develop a prototype of Black Box for Vehicle diagnosis that can be installed into any vehicle . Like flight data recorders in aircraft " Black Box " technology plays a key role in vehicle crash investigations. This prototype can be designed with minimum number of circuits . This can be contribute to construct safer vehicles improving the treatment for crash victims , helping insurance companies with their vehicle crash investigations and enhancing road status on order to decrease the death rate . The prototype provides complete information about the car along with Navigation system in collaboration with Google Map . The prototype can provide Artificial Intelligence support by having a communication channel between the user and the user and the car or bike

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Black Box ;Google Map ; Artificial Intelligence; Global Positional Society .

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The image of brand personality in the minds of customers is an essential factor in the formation of behavioural and attitudinal loyalty of customers. It is imperative for the companies to assess their brand personality that is perceived by their customers and its effect on customers� attitudinal and behavioral loyalty because customer loyalty increases the likelihood in making repeat purchases. The survey was carried out with an aim to determine the discriminating power of brand personality on high and low attitudinal and behavioural customer loyalty towards E-pharmacy.

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Brand Personality, Attitudinal Loyalty, Behavioural Loyalty

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This paper looks at promoting reading habit among secondary school students in Lagos state: the role of Library & ICT. Extensive reading habit is an imperative tool for improving academic performance of students. The important of library and ICT among secondary students reading habit in Lagos cannot be over emphasized. This is because the library and ICT are the backbone of any successful student. Education as we all know is the bedrock of any nation and if the students cannot stand up to their colleagues in other parts of the world, then the main aim of schooling is defeated. This paper presents the roles of teachers, parents, environment and materials on students reading habit. It also highlights the use of ICT resources, factors affecting reading habit and strategies to promote reading habit.

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: Best practices, Reading habits, Library services

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Background: Gingival overgrowth is one of the common presentation of gingival disease often is the consequence of using certain medications, if left untreated could result in severe oral complications, however diagnosis of these entities becomes challenging due to its varied presentations. It is often associated with poor oral hygiene. Aim: To evaluate the knowledge of gingival enlargement among the dental students and to reinforce the importance of these enlargements in clinical practice by giving additional education regarding pathophysiology, presentation and treatment. Method: A cross sectional study was conducted using self-administered questionnaire, through Google forms among 100 dental students across dental colleges in Tamil Nadu, India during COVID-19 pandemic lockdown period. Results and Discussion: On evaluating the knowledge about gingival enlargement only 42% responded for it to be an increase in size of gingiva and 35% were not sure whether gingival enlargement will be reduced after scaling procedure. On assessing the treatment option available for gingival enlargement only 39% participants believe gingival enlargement is treatable among which fewer than one fourth (24%) of total participants considered it as a reversible condition. Majority of the students were unaware of clinical presentation and complications of gingival enlargement. Conclusion: The present study clearly showed a lack of awareness and knowledge among the budding dental students about gingival enlargement during their early academic life. Hence steps have to be taken to incorporate positive knowledge and reinforce the importance of these enlargements in clinical practice by giving additional education towards the outcome of improper treatment.

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Awareness, Gingival overgrowth, Idiopathic enlargement, Plaque-induced enlargement.

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