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  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 11 | Issue 12

Volume 11 | Issue 12 | Month  
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  Paper Title: Trauma and Resilience in Craig Thompson's Blankets

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312056

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312056

  Register Paper ID - 247122

  Title: TRAUMA AND RESILIENCE IN CRAIG THOMPSON'S BLANKETS

  Author Name(s): Ms. K. Gayathri, Dr. T. Poornamathi Meenakshi

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a466-a468

 Year: December 2023

 Downloads: 67

 Abstract

Craig Thompson's Blankets is a graphic memoir that traces the turmoil in Thompson's life such as family dynamics, religious upbringing, first love, and personal struggles in search of self-identity. This article is an attempt to explore trauma and recovery in Craig Thompson's graphic memoir, Blankets, in the lens of Judith Herman's Trauma Recovery Theory. Judith Herman's theory of trauma recovery provides an insightful framework to analyze how the characters in Blankets navigate the traumatic experiences that haunt them. The study reveals how the three-phase recovery model outlined by Herman such as safety and stabilization, remembrance and mourning, and reconnection with ordinary life illuminates Craig's path towards healing and self-discovery. This analysis highlights the resilience of the human spirit and the transformative power of storytelling in understanding of trauma and recovery.


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Recovery, Trauma, Resilience, Self-discovery, Healing

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  Paper Title: "REVIEW ON :Kidney Stone Dissolution for the help of Citric acid"

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312055

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312055

  Register Paper ID - 247144

  Title: "REVIEW ON :KIDNEY STONE DISSOLUTION FOR THE HELP OF CITRIC ACID"

  Author Name(s): Miss. Telange - Patil P.V., Miss. Gore S.S., Miss. Ubale S.S., Mr. Pawar S.M

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a457-a465

 Year: December 2023

 Downloads: 61

 Abstract

kidney stone is one of the most common urological disorders and one of the oldest disease, which affects 10-12% of the world population. Pathophysiology of the disease includes urine supersaturation which promotes nucleation and aggregation of crystal then crystal retention occurs in the epithelium of urinary tract leads formation and growth of stone. Lithiasis is a term used for formation of stone in the urinary tract system. Stone can be in range from "A grain of sand to a pearl" with some "as big golf balls". Calcium containing calculi are the most common comprising about 80% of all urinary calculi, rest 20% are of other type. Ten small prospective clinical studies found that orange grapefruit, and lemon juices all increased urinary citrate levels. Only orange and grapefruit juices had an alkalinizing effect on urine pH. Orange juice and grapefruit juices significantly increased urinary oxalate levels, while orange juice also had a high carbohydrates content. The signification of citrate in the pathogenesis and medical treatment of bone illnesses connected to renal stone formation is explored. The processes by which citrate affects bone health and its potentional therapeutic applications in the treatment of renal stone disease are investigated in their study. To explore the relationship between citrus fruit juices [oranges, grapefruits, and lemonades] and kidney stone diseases [KSD].


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lemonade, grapefruit citrate, nephrolithiasis, kidney calculi, risk

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  Paper Title: Human Resource Development in Tourism Industry with special reference to Women in India

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312054

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312054

  Register Paper ID - 247220

  Title: HUMAN RESOURCE DEVELOPMENT IN TOURISM INDUSTRY WITH SPECIAL REFERENCE TO WOMEN IN INDIA

  Author Name(s): Lt. Seena V, Dr. Sheela M C

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a449-a456

 Year: December 2023

 Downloads: 63

 Abstract

ABSRACT Tourism is a source of bread and butter for many people and is one the largest employment generating economic sector in the world. As per WTTC (2021), travel and tourism generated 334 million jobs. This sector supports 1 in every 10 jobs on the planet. It is a labour-intensive industry; many people across the world are directly or indirectly employed in the tourism industry. Various people working for airlines, hotels, restaurants, travel agencies/tour operators, online travel portals, local transporters, entertainment organizations, sightseeing attractions and others such as souvenir merchandisers, local artisans, local shopkeepers, local guides, drivers and photographers earn their living through tourism. In most regions of the world, the majority of tourism workers are women. But women tend to be concentrated in the lowest-paid and low-level jobs in the tourism sector. In addition, women do a large amount of unpaid work in family tourism businesses also. Therefore, as a specialized UN agency in the field of tourism, UNWTO is trying to enhancing the positive impact of tourism development on the lives of women. It helps to achieve the fifth sustainable development goal - "achieve gender equality and empower all women and girls". In doing so, member countries are encouraged to bring gender issues, gender equality and the empowerment of women to the forefront of their tourism policies.


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Human Resource Development, Women Empowerment, Beti Bachao Beti Padhao, Hunar Se Rozgar Tak

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  Paper Title: A Review article on Herbal Shampoo

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312053

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312053

  Register Paper ID - 247251

  Title: A REVIEW ARTICLE ON HERBAL SHAMPOO

  Author Name(s): Riya Suryakant Patil, Siddhi Patil, Momin Abrarul Haque, Dipesh Patil

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a434-a448

 Year: December 2023

 Downloads: 75

 Abstract

Preparing and evaluating a herbal shampoo with an emphasis on the product's safety, effectiveness, and quality is the primary goal of the current study. Herbal shampoo is a natural hair care solution that is used to eliminate grime, dandruff, and grease as well as to encourage hair growth, strength, and blackness. Since shampoos are a common cosmetic item used in daily life, the shampoo industry has the most units sold of any hair care product. Consumers have occasionally experienced negative consequences as a result of synthetic detergents and preservatives. Incorporating natural extracts with similar functionality to their synthetic counterparts is a more extreme method of minimizing the use of synthetic compounds. Shampoo is one of the most important beauty items since it helps clean the hair. Herbal shampoo is a cosmetic product similar to ordinary shampoo in that it uses traditional ayurvedic herbs to clean the hair and scalp. They are used to clean up environmental pollutants, dandruff, grease, and grime.


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Herbal Shampoo, Cosmetics, Traditional Ingredients, Aloe Vera, Amla, Hibiscus, Reetha.

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  Paper Title: Expatiate of Femininity in Premchand's Writing

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312052

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312052

  Register Paper ID - 247223

  Title: EXPATIATE OF FEMININITY IN PREMCHAND'S WRITING

  Author Name(s): N KARTHIKADEVI, SIBI CHAKARAVARTY J

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a429-a433

 Year: December 2023

 Downloads: 88

 Abstract

Literature exhibits the social issues as the primary purpose. Any form of literature is a refelction of life and culture. Premchand has mastered it since he was a pre-independent writer, he had the liberty to magnify the social issues such as caste discrimination, poverty, marginalization and peasants. These types of writers uplift the society through their thought process. Feminism is one such thing he took in hand. His novels like Nirmala, Pratigya, Gaaban, Godan and Karmabhoomi all spoke about the problems of pre-independent India. The problem of feminism was a raising concern throughout the world even in counties like England and America had that concern. The process of evolution takes time though India has progressed in multiple disciplines still the problem of women has been unstoppable. This paper is a study of exposure of feminine concepts in the novels of Munschi Premchand.


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Feminism, Premchand, Marginal, Pre-independent India.

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  Paper Title: CARBOHYDRATES POLYMERS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312051

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312051

  Register Paper ID - 247186

  Title: CARBOHYDRATES POLYMERS

  Author Name(s): GANJEWAR SADASHIV NARAYANRAO

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a412-a428

 Year: December 2023

 Downloads: 61

 Abstract

A large number of factory grounded pharmaceutical excipients are available moment. Epoxies and bonds are the most generally available factory constituents with a wide range of operations in pharmaceutical and ornamental diligence. They're being used due to their cornucopia in nature, safety and econom. They've been considerably explored as pharmaceutical excipients. They're biocompatible, cheap and fluently available. Natural accoutrements have advantages over synthetic bones since they're chemically inert, nontoxic, less precious, biodegradable and extensively available. They can also be modified in different ways to gain knitter- made accoutrements for medicine delivery systems and therefore can contend with the available synthetic excipients. Recent trend toward the use of factory grounded and natural products demands the relief of synthetic complements with natural bones . In this review, we describe the medicinal operations of colorful natural epoxies, bonds and their modified forms for the development of colorful medicine delivery systems.


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Gums,Mucilage,Pharmaceutical excipients ,Pharmaceutical applications.

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  Paper Title: badget 2023 ka aam aay kardatao pr prbhav ka vishleshan

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312050

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312050

  Register Paper ID - 247178

  Title: BADGET 2023 KA AAM AAY KARDATAO PR PRBHAV KA VISHLESHAN

  Author Name(s): Dr. Asha, Dr.Vijay kumar

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a404-a411

 Year: December 2023

 Downloads: 72

 Abstract

badget 2023 ka aam aay kardatao pr prbhav ka vishleshan


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badget 2023 ka aam aay kardatao pr prbhav ka vishleshan

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  Paper Title: Madhya yugaala bhava jaalaanne kaadu Bhasha nu bhuustaapitham cheyyaalaa?

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312049

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312049

  Register Paper ID - 246992

  Title: MADHYA YUGAALA BHAVA JAALAANNE KAADU BHASHA NU BHUUSTAAPITHAM CHEYYAALAA?

  Author Name(s): Drsatya narayana

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a401-a403

 Year: December 2023

 Downloads: 82

 Abstract


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  Paper Title: PINK TAX AND GENDER

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312048

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312048

  Register Paper ID - 245746

  Title: PINK TAX AND GENDER

  Author Name(s): Rishi vardhan KT, Gokul priya N

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a392-a400

 Year: December 2023

 Downloads: 103

 Abstract

Generally, taxes are what the government charges from you but we are going to discuss in brief about the pink tax which is not the government subject but charges made by the producers from their female customers especially for the female product and services. The exact meaning and Idea behind the concept of "pink tax" is charging women more than men for the similar product and services. These variations can be noticed in several diversions like personal care products, clothing, healthcare, and beauty products. The legal system in the country facilitates the women in more ways but why they are silent about this sleeping tax issue? Does this promote equality? and will this be discussed? This is the issue that must be scrutinized by the government and addressed at the earliest. The legal system facilitated equal pay for men and women but it failed to notify the spending of their earnings. Several countries like France Argentina and Germany took this issue serious and provided solutions and justice for women why the world's largest democracy is still in free reign mode in decision making? Equality is the basic base and structure of the country but this species of silent killer is surely differentiating and discriminating women from the more benefited men. In this article all the ideas behind the pink tax and the solution will be discussed.


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pink tax, gender inequality, gender discrimination.

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  Paper Title: Challenging Deceptions: An Exploration of Reformative Feminism in In the Country of Deceit

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312047

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312047

  Register Paper ID - 247234

  Title: CHALLENGING DECEPTIONS: AN EXPLORATION OF REFORMATIVE FEMINISM IN IN THE COUNTRY OF DECEIT

  Author Name(s): Sarada P S, Dr. G.A. Jayasankar, M.A., M. Phil., Ph.D.

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a385-a391

 Year: December 2023

 Downloads: 75

 Abstract

In the Country of Deceit by Shashi Deshpande is a poignant exploration of reformative feminism through the character Devayani. This analysis examines how the novel challenges traditional gender norms, emphasizing the empowerment of women in making unconventional choices. Devayani's journey unfolds as a narrative of agency, rejection of societal labels, and intellectual independence, embodying reformative feminist ideals. The novel critiques double standards, negotiates personal and societal realities, and redefines notions of love, contributing to a nuanced representation of enlightened women.


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Reformative Feminism, Societal Expectations, Enlightened Women.

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  Paper Title: A Study on Growth and Opportunities of Social media in India

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312046

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312046

  Register Paper ID - 246645

  Title: A STUDY ON GROWTH AND OPPORTUNITIES OF SOCIAL MEDIA IN INDIA

  Author Name(s): Prof Sanjay Pattanshetty

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a378-a384

 Year: December 2023

 Downloads: 71

 Abstract

The last two decades have witnessed a rapid transformation of traditional media into new media that encompasses digital, computerized, and networked information and communication technologies. Every segment of society desires its virtual presence on the social media platform. There exists a need to know why social media has grabbed such a great focus, as it has been causing an intensified threat to the other conventional media. Social media plays a major role in India. It has connected people from many cities and professions.


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rapid transformation, networked information, communication technologies

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  Paper Title: Collocation Of Mythological Realism And Matrix Of Diasporic Consciousness In The Select Works Of Chitra Banerjee Divakaruni

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312045

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312045

  Register Paper ID - 245397

  Title: COLLOCATION OF MYTHOLOGICAL REALISM AND MATRIX OF DIASPORIC CONSCIOUSNESS IN THE SELECT WORKS OF CHITRA BANERJEE DIVAKARUNI

  Author Name(s): Shruti

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a372-a377

 Year: December 2023

 Downloads: 90

 Abstract

Chitra Banerjee Divakaruni is a renowned Indian-American author known for her works that often interweave elements of mythology, immigrant experiences, and contemporary issues. While she directly and indirectly imbibed the concept of "Matrix Diasporic Consciousness" as a specific term in her novels , and other themes dealt with the themes of displacement, cultural assimilation, and the preservation of cultural heritage. Divakaruni's use of mythology can often serve as a tool to delve into complex human experiences and explore the intricacies of identity, belonging, and personal transformation. In Chitra Banerjee Divakaruni's novel "The Mistress of Spices," the author beautifully intertwines the experiences of the Indian diaspora with elements of magical realism, using the rich cultural tradition of spices as a metaphor for the complexities of the diasporic experience. While the novel does not directly engage with the concept of "Matrix Diaspora," it can be analyzed as a narrative that embodies the key aspects of diasporic consciousness and the challenges faced by individuals living between cultures and identities. Divakaruni's sensitive portrayal of the character's inner conflicts and her negotiation of dual identities captures the essence of diasporic consciousness and the complexities inherent in navigating multiple cultural affiliations. These themes demonstrate how Divakaruni's writing goes beyond mere storytelling, engaging with deeper philosophical and psychological inquiries. By imbibing matrix of diaspora in a mythological tale "The Forest of Enchantment" she moulds epic into magic and in soul of conscience with inner voice of Sita and merging elements of mythology with the contemporary experiences of her characters, she crafts narratives that resonate with readers on both intellectual and emotional levels, inviting them to contemplate the intersections of cultural heritage, personal identity, and the human experience.


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Mythology, Immigrants, Matrix Diaspora, Consciousness, identity crisis

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  Paper Title: Cyber bullying: A Growing Concern in India

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312044

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312044

  Register Paper ID - 247014

  Title: CYBER BULLYING: A GROWING CONCERN IN INDIA

  Author Name(s): Kavita Thapa, Dr. Renu Jalal

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a367-a371

 Year: December 2023

 Downloads: 78

 Abstract

In the 21st century internet has become a part and parcel of people's life. It has played a significant role in connecting the entire world. But there are devastating results which occur due to misuse of internet by the people. In recent years cases of cyber bullying in India are increasing. This paper deals with the definition of cyber bullying, its types and cases of cyber bullying reported from throughout the country. The paper delves deeper into the causes, consequences and prevention of cyber bullying.


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Cyber bullying, types of cyber bullying, causes, effect, prevention

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  Paper Title: Element of Memory in The Blind Assassin by Margaret Atwood

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312043

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312043

  Register Paper ID - 246984

  Title: ELEMENT OF MEMORY IN THE BLIND ASSASSIN BY MARGARET ATWOOD

  Author Name(s): Ranjitsing Raysing Bhoi, Dr. Kaushal Kotadia

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a362-a366

 Year: December 2023

 Downloads: 86

 Abstract

It is a historical novel with flesh-back mode narration. The novel is structured with multiple narrative layers. This novel interweaves 'family history' and 'nation's history' It has been written in the story telling formation which introduces a novel within a novel. At the age of 82 Iris Chase, the narrator of the story who narrates the Chase family in which she included the horrible scenario of World War II in correlation with personal history. It is also considered as a meta- fictional fairy tale. Atwood has given the voice to Irish through which she narrates the story of her family in a very complicated manner.


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Historical Novel, Flash-back Mode, Family History and Nation's History

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  Paper Title: Study & Analysis of Supplier Selection & Evaluation Process at JS Process Equipment & Systems, Pune, Maharashtra

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312042

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312042

  Register Paper ID - 247167

  Title: STUDY & ANALYSIS OF SUPPLIER SELECTION & EVALUATION PROCESS AT JS PROCESS EQUIPMENT & SYSTEMS, PUNE, MAHARASHTRA

  Author Name(s): Dr. Deepali Desai

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a354-a361

 Year: December 2023

 Downloads: 73

 Abstract

Supplier selection is key determinant which plays important role in quality and cost of company's product. This study has been undertaken to investigate the key determinant in supplier selection process at JS Process Equipment & Systems, Pune, Maharashtra. This paper deals with various supplier categories and parameters for making good relationship with suppliers which ensures effective manufacturing process. Paper concludes as suppliers are selected on the criteria's like Quality, cost, delivery, Safety, Credit terms, financial stability, geographical location, market credential etc. At JS Process Equipment & Systems, importance is given to the cost factor while supplier selection followed by quality and delivery time


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Supplier selection, supplier categories, quality, cost, safety

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  Paper Title: Agronomic techniques: a means of enhancing farmers' technical expertise

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312041

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312041

  Register Paper ID - 246686

  Title: AGRONOMIC TECHNIQUES: A MEANS OF ENHANCING FARMERS' TECHNICAL EXPERTISE

  Author Name(s): Harman, Gurshaminder Singh, Manisha

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a347-a353

 Year: December 2023

 Downloads: 75

 Abstract

During the height of the green revolution, Punjab was a shining example of agricultural success. In Punjab, Agriculture is the only main serving sector that owes people bread and butter. However, Numerous risks associated with crop protection and production are present in the agricultural sector. However, improving this significant industry can be facilitated by timely information. The research paper mainly covers the agronomic practices followed by farmers of 6 villages in term of cropping system, varieties sown, methods of sowing, weeding, fertilizer used and straw management. In this context, Data was collected from 6 different villages of district Rupnagar and Fatehgarh Sahib of Punjab State. The data was collected through an interview schedule from 100 randomly selected respondents. For the interview schedule, A questionnaire was prepared. The findings of the study showed that as a whole, The major cropping system followed by the farmers is wheat-paddy. After studying, it had been also revealed that most of the farmers sow same varieties of seeds of crops and followed chemical method of weeding. On deep studying, It has been revealed that there is a need to get farmers aware about the benefits of following various other cropping system like double cropping, crop rotation, inter cropping, etc which helps to sustain or maintain the soil fertility of their land. Farmers need to be introduced to biochemicals, biopesticicdes and bioinsectices as well as proper doses to be applied in the field for fertilizers.


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agronomic practices, farmers, cropping system, Variety

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  Paper Title: TURMERIC (CURCUMA LONGA):Precious Medicine & Spice

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312040

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312040

  Register Paper ID - 247208

  Title: TURMERIC (CURCUMA LONGA):PRECIOUS MEDICINE & SPICE

  Author Name(s): Sunny Ankush Thombare, Gaurav Pandurang Yele, Nikhil Mohan Khomane, Pratik Lakade

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a339-a346

 Year: December 2023

 Downloads: 83

 Abstract

Turmeric, botanically known as curcuma longa, Linn, grows in tropical & subtropical regions throughout world, the turmeric possesses high nutritional value. Extensive research within last half a century has proven that most of these activities, associated with turmeric are due to curcumin. The medicinal properties of Turmeric include anti-inflammatory anti-oxidant, anti-coagulant, anti-diabetic, etc. It is effectively used in diabetes, various malignant disease, Alzheimer's disease & other chronic disease, The present paper reviews the Introduction, Taxonomical classification, Pharmacological activities, Ethanobotany, Uses of turmeric in traditional system, along with the current trends in the research on Turmeric


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Curcuma longa, curcumin ayurvedic medicine, pharmacology.

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  Paper Title: A study on the impact of Brand Experience on Consumer Purchasing Decisions

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312039

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312039

  Register Paper ID - 247095

  Title: A STUDY ON THE IMPACT OF BRAND EXPERIENCE ON CONSUMER PURCHASING DECISIONS

  Author Name(s): Sahana G N, Diya R

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a325-a338

 Year: December 2023

 Downloads: 76

 Abstract

In today's fiercely competitive market, brands strive to build stronger relationships with customers that go beyond product features and cost. This study investigates the connection between brand experience and consumer choice. The term "brand experience" refers to a range of touchpoints, such as advertising, the calibre of the goods or services, customer support, and general brand perception. This study aims to ascertain how much brand experience affects consumers' purchasing decisions through a thorough review of the literature and empirical research. According to the literature review, brand experience is a complex idea that includes both cognitive and emotional components. It implies that a satisfying brand experience can boost brand loyalty, good word of mouth, and repeat business. It also emphasizes how storytelling, sensory experiences, and emotional engagement affect how consumers view a brand. Customer engagement is the term used to describe the sentimental attachment a student feels while interacting with a business on a regular basis. Engagement is a result of brand experience excitement, loyalty, and satisfaction. In order to engage customers at the point of behavioral change, businesses look for ways to develop an emotional bond with them through recurrent, dependable positive experiences. Customers who interact with a brand feel emotionally connected and enthusiastic about the goods and level of service. The theoretical understanding of how brand experience affects consumer behaviour is enhanced by this study. In order to attract and keep their target audience, brands must invest in developing genuine, emotionally resonant, and consistent experiences. Marketing professionals can create more powerful branding strategies, improve customer satisfaction, and ultimately promote business growth by understanding the significance of the brand experience.


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 Keywords

Brand experience, consumer purchasing decisions, emotional components

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  Paper Title: What Is The Story Behind The Internet Of Things?

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312038

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312038

  Register Paper ID - 246747

  Title: WHAT IS THE STORY BEHIND THE INTERNET OF THINGS?

  Author Name(s): Abishek SK, Ramkumar K

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a317-a324

 Year: December 2023

 Downloads: 62

 Abstract

The Internet of Things (IoT) represents a revolutionary paradigm in the realm of technology, transforming the way we live, work, and interact with our surroundings. This paper delves into the intriguing story behind the Internet of Things, exploring its historical roots, key milestones, and the profound impact it has had on various aspects of our daily lives.


Licence: creative commons attribution 4.0

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 Keywords

Internet of Things (IoT), Key Milestones, IoT in Practice, myriad of challenges, Future Trends in IoT

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  Paper Title: Hamlet and Doctor Faustus: A Religious Discourse

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312037

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312037

  Register Paper ID - 247100

  Title: HAMLET AND DOCTOR FAUSTUS: A RELIGIOUS DISCOURSE

  Author Name(s): Sanjamjeet Kaur

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: a313-a316

 Year: December 2023

 Downloads: 70

 Abstract

The aim of this research paper is to analyze the Renaissance plays, Hamlet by William Shakespeare and Doctor Faustus by Christopher Marlowe as theological discourses depicting the influence of religion in the Elizabethan period. Hamlet and Doctor Faustus, the protagonists of the two plays embody the elemental characteristics of a 'Renaissance Man'. However, both the characters are internally conflicted, majorly due to their religious faith which throw them into a realm of spiritual ambiguity. This paper aims to dissect the power that the societal institution of religion holds upon the external and internal lives of the people of the society especially in the Elizabethan period through the study of the two most canonical texts of that time which explicitly and implicitly encapsulates the very influence of religion.


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 Keywords

Religion, Christianity, Sin, Redemption, Existentialism.

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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
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