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Volume 11 | Issue 12

Volume 11 | Issue 12 | Month  
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  Paper Title: Behaviour of Expansive Soil Stabilized With SCBA and Coir Fibre

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312638

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312638

  Register Paper ID - 245571

  Title: BEHAVIOUR OF EXPANSIVE SOIL STABILIZED WITH SCBA AND COIR FIBRE

  Author Name(s): Lokendra Singh, Ramoo Ram, Dr. Ravi Kant Pareek

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f714-f719

 Year: December 2023

 Downloads: 181

 Abstract

The amount of garbage in the world today is growing every year, making it difficult to dispose of significant amounts of agricultural waste, such as coconut shells, rice husks, and sugarcane bagasse ash. This research examines the impacts of Sugarcane Bagasse Ash(SCBA) and Core Fibre on liquid limit, plastic limit, compaction characteristics and California Bearing Ratio on Expansive Soil. Engineers face a difficult problem when designing and building civil engineering projects on and with expansive soils, It aims to evaluate the improvement in the strength and stability qualities in soft sub-grade soil by stabilising it with sugarcane bagasse ash and then reinforcing it with core fibre.


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CBR, Liquid Limit, SPT, Expansive Soil

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  Paper Title: Impact of Economic Reforms on Indian Economy - A study with reference to P.V. Narasimha Rao

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312637

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312637

  Register Paper ID - 248372

  Title: IMPACT OF ECONOMIC REFORMS ON INDIAN ECONOMY - A STUDY WITH REFERENCE TO P.V. NARASIMHA RAO

  Author Name(s): Smt. K.S. Hiranmayi, Dr. Peteti Premanandam

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f708-f713

 Year: December 2023

 Downloads: 297

 Abstract

Although there has been much theorising on the impact of India's economic reforms of 1991 on Indian economy, there is hardly any previous study that has taken up the task of actually asking the manufacturing and service sectors as to what the true impact of economic reforms has been on them. Moreover, the economic reforms in India refer to the neoliberal policies implemented by the P.V. Narsimha Rao government in the year 1991, when India was experiencing a severe economic crisis the revenues generated by the government were insufficient to cover the expenses. As a result, it was forced to borrow heavily from foreign banks in order to repay the debt. Economic reforms are defined as policy changes that aim to improve a country's economic efficiency. Economic reforms are primarily required to address distortions caused by international regulations or by the government. Economic reforms occur when there is deregulation or when the size of the government is reduced. It is also accomplished by removing or reducing market distortions in specific sectors of the economy. Since, the above analysis leads to the conclusion that the economic reform period failed to improve the compound annual average growth rate in various development sectors, the number of industrial units increased after economic reforms, but the production level does not increase proportionately to the proportionate increase in number of units. While the employment was showing a slowing trend in the post-liberalization period, the small-scale industries have been unable to ensure their supplies at reasonable prices because the majority of them have been unable to upgrade their machinery and equipment due to the high cost of borrowing. At this point, the authorities should feel an urgent need to review policy measures not only to improve export growth but also to strengthen existing units to meet global competition.


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Economic reforms, impact, Indian economy

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  Paper Title: An In-depth Exploration of Reusability Characteristics in Modern Software Engineering Practices.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312636

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312636

  Register Paper ID - 248229

  Title: AN IN-DEPTH EXPLORATION OF REUSABILITY CHARACTERISTICS IN MODERN SOFTWARE ENGINEERING PRACTICES.

  Author Name(s): Mithila Chavan

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f700-f707

 Year: December 2023

 Downloads: 154

 Abstract

One of the most important aspects of software quality is reusability. The concept of software reuse has been put forth for more than a couple of decades. Because it can shorten delivery time to market, improve quality, and cut costs, software reuse is regarded as a very important factor for software development. Due to the demand, software companies began to consider reusability of software assets that might also be used to address persistent issues. As software companies discovered that reusing source code alone does not result in cost savings, they expanded the idea of software reuse to include other life cycle elements. The maintenance aspect is another crucial one for software reuse. Review for reusability in software engineering is done in the paper by reading several test cases, going over real-world instances, and consulting many research articles.


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Metrics, Models, Methods, Approaches, Software, Reuse, Reusable Assets, Value, Measuring, Maintenance.

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  Paper Title: Customer Segmentation using Artificial Neural Network

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312635

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312635

  Register Paper ID - 248335

  Title: CUSTOMER SEGMENTATION USING ARTIFICIAL NEURAL NETWORK

  Author Name(s): Avinash Sonule, Vikas Mendhe

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f689-f699

 Year: December 2023

 Downloads: 207

 Abstract

Abstract: Customer segmentation is an important method both in customer relationship management literature and software since it directly relates to customer satisfaction of the companies. The most common way to separate customers into two distinct groups is to tag a group of customers with a special label. In this paper, company's likely segmented customer data and related statistical data are used to train and test a neural network-based machine learning model, namely Multi-layer Perceptron (MLP). Once the related features are tailored for artificial neural network training and the hyperparameters are tuned accordingly by deploying an extensive grid search algorithm, the system achieved a good generalization of customer segmentation strategy and hence a good overall accuracy within a few epochs. The proposed system can be integrated into company's data framework such that it can frequently analyse the customer-related data tables and can decide whether a customer is to be promoted or is to remain unchanged. This automatic decision mechanism can improve company's customer satisfaction.


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Artificial Neural Networks (ANN), Customer Segmentation, Machine Learning (ML), Multi-layer Perceptron (MLP), Customer Satisfaction

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  Paper Title: CSR, Sustainability and ESG: An Investigation and Analysis of Government Policies And Frameworks In Top Five Countries In The World By GDP.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312634

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312634

  Register Paper ID - 248367

  Title: CSR, SUSTAINABILITY AND ESG: AN INVESTIGATION AND ANALYSIS OF GOVERNMENT POLICIES AND FRAMEWORKS IN TOP FIVE COUNTRIES IN THE WORLD BY GDP.

  Author Name(s): NEEHARIKA

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f675-f688

 Year: December 2023

 Downloads: 149

 Abstract

Corporate Social Responsibility (CSR) and sustainability have become integral components of contemporary business practices, reflecting a shift towards more responsible and ethical approaches. This research article aims to provide a thorough examination of the CSR, sustainability and ESG the framework and regulations in top five countries. The purpose of this paper is to understand the CSR and (ESG) regulatory frameworks in top five countries in the world by GDP, identifying similarities, differences and trends to contribute to effective and sustainable practices globally.


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CSR, ESG, sustainability, Government policies, USA, China, Germany, Japan and India

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  Paper Title: AADHE ADHURE : APURN MAHATVAKANKSHAON KI KALAH

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312633

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312633

  Register Paper ID - 248368

  Title: AADHE ADHURE : APURN MAHATVAKANKSHAON KI KALAH

  Author Name(s): DIKSHA YADAV

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f666-f674

 Year: December 2023

 Downloads: 616

 Abstract


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  Paper Title: A COMPARATIVE ANALYSIS PERFORMS WITH 10 STOREY STRUCTURE CONSIDER IRREGULARITIES WITH OR WITHOUT FLOATING COLUMNS WITH ETABS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312632

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312632

  Register Paper ID - 247852

  Title: A COMPARATIVE ANALYSIS PERFORMS WITH 10 STOREY STRUCTURE CONSIDER IRREGULARITIES WITH OR WITHOUT FLOATING COLUMNS WITH ETABS

  Author Name(s): Dinesh Kumar Mahala, Mahendra Saini

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f659-f665

 Year: December 2023

 Downloads: 197

 Abstract

A significant portion of the existing building stock consists of irregular reinforced concrete RC structures. One sort of anomaly that frequently improves seismic resistance is discrete geometry of vertical parts. The seismic design standards' design requirements really only apply to public buildings, and even if other seismic design standards criteria are met, safety is still in doubt. In this study, the seismic failure capacity, resistance to collapse during earthquake peaks, and failure processes of reinforced concrete buildings with discontinuous columns designed in accordance with recent seismic standards are evaluated. The effectiveness of the seismic design requirements and its constraints are assessed for the building. In this research work prepares 10 storey models with various irregularities. With the help of ETABS M30 grade of concrete and HYSD 550 grade of steel used as material for modelling work. There are total 4 cases one is 10 floors building with bare frame, second is 10 Floor building with floating column on odd floor at corner, third is 10 floors building with floating column near outer corners on odd floor and last final model is 10 floors building with floating column corridor on odd alternate floor. To compare the story drift and nodal displacement for all models with and without floating columns collect their data and compare their graphs. A comparative analysis concluded that maximum value of displacement occurs in multi-storey building with floating column corridor on odd alternate floor and minimum value of displacement in Multistorey building with bare frame. Maximum value of displacement occurs in multi-storey building with floating column corridor on odd alternate floor and minimum value of displacement in multi-storey building with bare frame.


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 Keywords

Floating Column, Irregularities, Load combination, Response Spectrum, Seismic Analysis etc.

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  Paper Title: Beyond the Hype : Demystifying the Limitations of Artificial Intelligence

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312631

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312631

  Register Paper ID - 248363

  Title: BEYOND THE HYPE : DEMYSTIFYING THE LIMITATIONS OF ARTIFICIAL INTELLIGENCE

  Author Name(s): Rutvik Ravindra Kapote

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f655-f658

 Year: December 2023

 Downloads: 183

 Abstract

Abstract : Artificial intelligence (AI) has become a ubiquitous buzzword, permeating nearly every facet of our lives. From facial recognition software to self-driving cars, AI promises to revolutionize the world. However, amidst the hype, it's crucial to critically examine the limitations of this technology, debunking the exaggerated claims and recognizing its inability to fully replace human decision-making and judgment.


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#Artificial intelligence #technology #human beings #society #psychology #Computer science #limitations #replacement #Superintelligence #humanity #Data #Processing #intelligence #Art #wisdom #

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  Paper Title: "A pre experimental study to assess the effectiveness of structured teaching programme on knowledge regarding eating disorder among adolescence girls"

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312630

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312630

  Register Paper ID - 247881

  Title: "A PRE EXPERIMENTAL STUDY TO ASSESS THE EFFECTIVENESS OF STRUCTURED TEACHING PROGRAMME ON KNOWLEDGE REGARDING EATING DISORDER AMONG ADOLESCENCE GIRLS"

  Author Name(s): Mangayarkarasi, Rajalakshmi, Eshpa pandey

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f650-f654

 Year: December 2023

 Downloads: 197

 Abstract

The aim of this study is to review and synthesize peer-reviewed research from scientific journals and books pertaining to eating disorders in adolescents. Our analysis will focus on both typical and atypical eating disorders, including their specific co morbidities, culture-related diagnostic issues, emotional issues, functional consequences, gender distribution, medical consequences, onset, psychosexual effects, symptoms, treatment, and cure. Additionally, we will examine the factors and predictors involved in their etiology. This study is a crucial step towards advancing Romanian research on eating disorders in adolescents. By thoroughly examining the existing literature, we hope to identify gaps in knowledge and areas for future investigation. Ultimately, our goal is to contribute to the development of effective prevention and treatment strategies for this vulnerable population.


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? Structured teaching program , eating disorder, adolescence girls

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  Paper Title: STUDY OF SEISMIC DEMANDS OF SYMMETRICAL AND ASYMMETRICAL RCC BUILDINGS USING RUBBER BASE ISOLATOR

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312629

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312629

  Register Paper ID - 247854

  Title: STUDY OF SEISMIC DEMANDS OF SYMMETRICAL AND ASYMMETRICAL RCC BUILDINGS USING RUBBER BASE ISOLATOR

  Author Name(s): Krishan Avatar Parashar, Mahendra Saini

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f637-f649

 Year: December 2023

 Downloads: 182

 Abstract

The purpose of this paper is to show how effective base isolation approaches, such as the use of a lead rubber base isolator, are for asymmetric buildings of varying heights. Five- storey, ten- storey, fifteen storey, and twenty-storey structures are analysed here. In this study I have taken two models of normal shape (symmetric) and L-shape (asymmetric) with and without base isolators in 5 storey, 10 storey, 15 storey and 20 storey. I have analysed the comparison of base isolater with displacement of different storey. Space frames made of reinforced concrete that can withstand a tremor or earthquake thanks to a non-linear analysis of past events. Using the ETABS version 20 nonlinear version software (CSI Ltd) analytical engine, the building is assessed in compliance with seismic code IS-1893:2016.


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Rubber bearing Base isolation, High rise building, nonlinear time history, dissipation of energy.

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  Paper Title: Biochemical changes impacted by a heavy metal lead nitrate on Eleusine coracana, Gaertn pot culture under laboratory controlled conditions.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312628

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312628

  Register Paper ID - 247737

  Title: BIOCHEMICAL CHANGES IMPACTED BY A HEAVY METAL LEAD NITRATE ON ELEUSINE CORACANA, GAERTN POT CULTURE UNDER LABORATORY CONTROLLED CONDITIONS.

  Author Name(s): Prof.A.K.Panigrahi, Dr. Alaka Sahu, Sabita Barik

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f627-f636

 Year: December 2023

 Downloads: 180

 Abstract

Experiments were conducted at 14.6mg of lead nitrate kg-1 dry soil mixture, as MAC dose in pot cultures. The dose was given once for short term experiments (6days), twice for 15days and thrice for 30days to maintain constancy of the medium. Biomolecular analysis (DNA, RNA, protein, FAA content) indicated that FAA and RNA content slightly increased whereas other biomolecules decreased significantly in lead nitrate exposed seedlings compared to control seedlings. Noteworthy changes in DNA content was not observed in exposed seedlings, indicating no cell death induced by lead. But the interference of lead in biomolecular synthesis can not be ruled out.DNA, RNA, protein and free amino acid content of the lead exposed seedlings and plants, significantly declined at all exposure periods and the impact was severe on 30th day old ragi plants in pot culture experiments. The protein content in exposed plants significantly declined at all exposure periods when compared to control value and the impact was severe on 30th day (59.3% decrease) old ragi plants. The protein content increased with the increase in exposure period in case of control set. The free amino acid content in exposed plants significantly declined at all exposure periods when compared to control value and the impact was severe on 30th day old ragi plants. The free amino acid content increased with the increase in exposure period in case of control set.


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Lead nitrate, Ragi, biomolecules, DNA, RNA, Protein, FAA

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  Paper Title: phytoconstituents and pharmacological activities of potential plant Luffa Acutangala (Roxeb)

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312627

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312627

  Register Paper ID - 247892

  Title: PHYTOCONSTITUENTS AND PHARMACOLOGICAL ACTIVITIES OF POTENTIAL PLANT LUFFA ACUTANGALA (ROXEB)

  Author Name(s): Vijay Rajaram Maindkar, Abhishek G. Shinde, Yashkumar R. Dhole, Dr Swati Deshmukh

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f616-f626

 Year: December 2023

 Downloads: 270

 Abstract

L.acutangula has been used extensively in Indian traditional system of medicines as diuretic, expectorant, laxative, purgative, hypoglycemic agent and hitter tonic. The phytochemical analysis of Luffa acatangala extracts showed that the fruits contained tannin, saponin, anthroquinone, sterols, glycosides, carbohydrates, reducing sugar, flavinoids, phenolic compounds, quinines. Teriterpenes, cucurbitacins, oil and trigens, Pharmacological studied showed that Cucurbitacea possessed anticancer antiparasitic, anti-microbial. Antioxidant, hypoglycemic, hepato-, cardio-, nephro- and gastroprotective, anti-inflammatory and analgesic, immunomodulatory. Abortion, anticatabolite and behavioral changing effects. This review has been designed to highlight the chemical constituents and pharmacological effects of Cucurbitacea. Luffa acutangula Linn. (Cucurbitaceae) has many therapeutic uses mentioned in ayurveda and therefore we aimed to study its anti-inflammatory and anti-cancer activity. This study aimed to determine pharmacognostic properties (macroscopic and microscopic fradments of crude drugs), chemical compound content, and pharmacological activity of Cucurbitacea extract in literature studies. L. acutangula which contain various phytochemical compounds is most prominent to be further studied to develop its pharmacological benefits.


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Anti-oxidant, hypoglycemic, hepato-cardio- nephro , gastroprotective, anti-inflammatory and analgesic, immunomodulatory. Abortifacient, anticateleptic , expectorant, laxative , purgative, diuretic ,hitter tonic.

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  Paper Title: ANALYZING IRREGULARITIES IN 10-STORY STRUCTURES: A COMPARATIVE STUDY OF THE IMPACT OF FLOATING COLUMNS WITH ETABS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312626

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312626

  Register Paper ID - 247853

  Title: ANALYZING IRREGULARITIES IN 10-STORY STRUCTURES: A COMPARATIVE STUDY OF THE IMPACT OF FLOATING COLUMNS WITH ETABS

  Author Name(s): Dinesh Kumar Mahala, Mahendra Saini

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f609-f615

 Year: December 2023

 Downloads: 160

 Abstract

The purpose of the normal column is to distribute the weight to the base or bottom column and base. However, floating columns do not directly participate in load transfer. Depending on the architectural design needs of a particular project, floating columns can be placed on the ground floor, upper floor, or mezzanine. Beam or slabs are lack of permanent support from the underlying foundation. Note that floating columns are designed to carry gravity loads and have been shown to be better at transferring vertical loads than lateral stresses. The lateral load here refers to the seismic load. The construction of floating columns in seismically active areas is based on the idea that shear walls or columns share the seismic loads of the system without the help of floating columns. Above beams or slabs, floating columns are considered as normal compression members. The beam under the floating column acts as a transfer beam and carries the load of the floating column as a point load. Deep beams and beams with high shear force are used to support floating columns. The Indian Code does not mention these clauses. Due to construction earthquake and wind loads, the stub column is not part of the lateral load resistance mechanism of the system. This software analyses floating columns by inserting pin connections at both ends. In this research work prepares 10 storey models with various irregularities. With the help of ETABS M30 grade of concrete and HYSD 550 grade of steel used as material for modelling work. There are total 4 cases one is 10 floors building with bare frame, second is 10 Floor building with floating column on odd floor at corner, third is 10 floors building with floating column near outer corners on odd floor and last final model is 10 floors building with floating column corridor on odd alternate floor. To compare the story drift and nodal displacement for all models with and without floating columns collect their data and compare their graphs.


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Irregularities, Load combination, Response Spectrum

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  Paper Title: A systematic review on moxifloxacin and it's use of manage of bacterial infection.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312625

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312625

  Register Paper ID - 247917

  Title: A SYSTEMATIC REVIEW ON MOXIFLOXACIN AND IT'S USE OF MANAGE OF BACTERIAL INFECTION.

  Author Name(s): Ms. Mohini Rajendra Yele, Ms.Maheshwari Santosh Pomane, Ms. Jasmin Kamal Mulani, Ms.Akanksha Anand Doifode, Ms. Anuradha Sanjay Gaikwad., Ms.Siddhi Bharat Sartape, Ms.Komal Hole

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f598-f608

 Year: December 2023

 Downloads: 202

 Abstract

Fluroquinolone antibiotic moxifloxacin is used to treat a variety of bacterial illness. A brand-new fluroquinolone antibiotic, moxifloxacin has a wide rang of activity against both Gram-positive and Gram-negative bacteria. when compared to ciprofloxacin, it exhibits better activity against Gram-positive species (such as staphylococci, steptococci, and enterococci) and anarobes, including penicillin-resistant sreptococcus pneumoniae. review of moxifloxacin activities, pharmaceutical kinetic, pharmacodynamics, efficacy, safety, medication interaction, dose, and administration A fluoroquinolone antibiotic called moxifloxacin is used to treat infection such as pneumonia, conjunctivitis, endocarditis, tuberculosis, sinusitis, the respiratory system, pelvic inflammatory disease, the skin and the intra-abdominal activity. Although most studies of its safety profile are good, others have quetioned iit because of infrequent but ptentially deadly toxicity (such as hepatic, cardiac, or cutaneous responses). Acute exacerbations of community-acquired pneumonia caused by pneumococcal (CAP) were observed in studies performed in patients


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Moxifloxacin, Fluoroquinolone, Anti-bacterial agent, Gram-positive-negative, Analysis, Pneumonia, sinusitis, Tuberculosis

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  Paper Title: Impact of guerrilla marketing with uses of digital media on customer adaptability on purchase decision towards home furnishing brands: A study with reference to Ikea furniture

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312624

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312624

  Register Paper ID - 248024

  Title: IMPACT OF GUERRILLA MARKETING WITH USES OF DIGITAL MEDIA ON CUSTOMER ADAPTABILITY ON PURCHASE DECISION TOWARDS HOME FURNISHING BRANDS: A STUDY WITH REFERENCE TO IKEA FURNITURE

  Author Name(s): MD SOHRAB, Prof. Raghuvir Singh

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f592-f597

 Year: December 2023

 Downloads: 179

 Abstract

Digital marketing has enormous opportunity for marketers and simultaneously the application of guerrilla marketing strategy has created huge interest and attention of the targeted audience. Though most of the social media users are youth and they are accessing the social media platform for the purpose of entertainment, sharing information and communication. Sharing information in group and creating buzz is one of the key features in social media. Right used of digital marking with guerilla marketing approach will relate the target audience with the product and service. To compete the competitors and to grab the specified attention, this method of marketing must be effective and particularly it is highly innovative these days. The effectiveness of such advertisement at target consumers are highly impactful where they are providing a better return on investment.


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Digital Marketing, Customer adaptability, Ikea furniture, customer purchase

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  Paper Title: A Study of CSR Trends in Automobile Companies with Reference to Automobile Sector in India.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312623

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312623

  Register Paper ID - 248360

  Title: A STUDY OF CSR TRENDS IN AUTOMOBILE COMPANIES WITH REFERENCE TO AUTOMOBILE SECTOR IN INDIA.

  Author Name(s): NEEHARIKA

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f585-f591

 Year: December 2023

 Downloads: 292

 Abstract

The purpose of this study is to understand automotive sectors CSR performance. The automotive sector has witnessed a transformative shift towards Corporate Social Responsibility (CSR) and green initiatives, marking a pivotal moment in industry dynamics. Companies within this sector, including prominent players like Honda, Tata Motors, and Mahindra and Mahindra, have embraced CSR as an integral part of their business strategy. Their initiatives span education, healthcare, and community development, exemplifying a commitment to societal well-being. Simultaneously, the research work analysed green initiatives in the form of sustainable manufacturing practices and the development of electric and hybrid vehicles have become central to the sector's sustainability agenda. Honda, for instance, stands out for its dedication to green mobility solutions, while Tata Motors and Mahindra and Mahindra focus on eco-friendly manufacturing practices. This study investigated how the integration of CSR and green initiatives reflects a broader industry trend where companies are not only responding to environmental challenges but also actively contributing to social development. This work also provides insights into how the transformation underscores the automotive sector's commitment to fostering a sustainable future, aligning business success with positive social and environmental.


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 Keywords

CSR, green initiatives, automobile sector, carbon footprint, India.

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  Paper Title: The Sarvodaya Model of Policy Process: Integrating Gandhian Principles into Contemporary Governance

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312622

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312622

  Register Paper ID - 248338

  Title: THE SARVODAYA MODEL OF POLICY PROCESS: INTEGRATING GANDHIAN PRINCIPLES INTO CONTEMPORARY GOVERNANCE

  Author Name(s): RAVI RANJAN

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f573-f584

 Year: December 2023

 Downloads: 223

 Abstract

Mahatma Gandhi's aura of influence is assessed based on his character, legacy, and influence. Gandhiji's guiding principles were "Swaraj," "Non-violence," "Sarvodaya," and "Swadeshi." In independent India in general and in the so-called "New India" in particular, the concept of Sarvodaya is highly valued. One of the four fundamental pillars of Gandhiji's "Hind Swaraj" idea is Sarvodaya, which means "Universal upliftment" or "progress for all." Throughout his life, he made it his mission to ensure that every section of society benefited from the government's policies. To achieve their goals, he put forward the principles of Sarvodaya society. Being the mental construct of Gandhiji's mind, this principle had certain embedded values in it. The pursuit of these goals and the development of India require this notion to be emphasized. The idea of Sarvodaya could be taken as ideal for policy processes. To comprehend the roots of New India, it is therefore vital to study Gandhiji's thoughts and their increasing relevance today. In this paper, an attempt is made to focus on Sarvodaya as one of the pillars of Hind Swaraj. The objective of this research is to evaluate the concept of Sarvodaya in policy processes with the aim of accomplishing the New India vision.


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 Keywords

Policy process, Public governance, Hind Swaraj, Non-Violence, Swaraj, Sarvodaya, Globalisation

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  Paper Title: Bank Mergers And Efficiency Effects

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312621

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312621

  Register Paper ID - 248326

  Title: BANK MERGERS AND EFFICIENCY EFFECTS

  Author Name(s): Poojari Jayashree Muddu, Dr. C. K. Hebbar

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f567-f572

 Year: December 2023

 Downloads: 202

 Abstract

Purpose: Any economic growth rests on a solid financial foundation. Different financial markets,institutions, middlemen, tools, etc. make up the financial system. Banks are one type of financial intermediary that people have a great deal of trust and faith in. In an economy, the majority of people invest their savings or investments in the banking sector. Therefore, anything that happens in the financial industry has a big effect on their money. Bank mergers have a big impact on different sectors, including banks. The goal of the current study is to examine how bank mergers affect banks' operational efficiency. An attempt has been made to study the efficiency effects of bank mergers. Objectives: To investigate the consequences of bank mergers and identify their implications on efficiency. The goal of the study is to examine the impact, efficiency impacts, and existing research on the subject. Design/Methodology/Approach: The study is descriptive in nature and was conducted using secondary sources. Information on various aspects of bank mergers and their effects on bank efficiency was gathered through a variety of research papers and articles. Findings/Result: Depending on the performance metrics employed, the techniques implemented, and the reason for the transaction, there are varying degrees of efficiency benefits following bank mergers. Originality/Value: Bank mergers have various implications on different sectors of the economy. The study intends to analyse the efficiency effects of merger of banks. Paper Type: Descriptive study with Literature Review on Efficiency effects of bank merger


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Bank mergers, efficiency effects, impact of bank mergers

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  Paper Title: PERSONALITY SECTION IN BACHELOR OF ARTS COMPULSORY ENGLISH CURRICULUM (RTMNU) : ENCOURAGING YOUNG MINDS THROUGH ENTREPRENUR'S SUCCESS STORIES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312620

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312620

  Register Paper ID - 248300

  Title: PERSONALITY SECTION IN BACHELOR OF ARTS COMPULSORY ENGLISH CURRICULUM (RTMNU) : ENCOURAGING YOUNG MINDS THROUGH ENTREPRENUR'S SUCCESS STORIES

  Author Name(s): Dr Pragyasa H Upadhyaya

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f563-f566

 Year: December 2023

 Downloads: 169

 Abstract

Abstract Success stories are always inspiring. They have always been a source of motivation to achieve better desired goals. Aspiring entrepreneurs in India are always looking for role models, success stories and the torch bearers to motivate and guide them. Tons of success stories are available through books, websites, journals etc. but sometimes its hard to make the right choice to follow. An average student is too far from all these success stories as they have no idea where to go or what to search for and what will be benefits of reading such success stories. In Rashtrasant Tukadoji Maharaj University, Compulsory English syllabus Personality section was introduced in 2020 in Semester- I which followed in next semesters also (Sem -II, III, IV, V, VI). This article makes an attempt to mark some benefits of teaching-learning the success stories of famous entrepreneurs of India and the world. In India, there has been no shortage of successful entrepreneurs. Despite the immense challenges to start and run a business in the country, Indian young minds have found ways to initiate, innovate and produce new products and have even made a mark to reach the list of top entrepreneurs of the world. These entrepreneurs have gained success for themselves and also they have been contributors to the growth of Indian economy by giving a source of income to the Indian population. There are many definitions of entrepreneurship, but I would quote one in particular from 19th-century French economist Jean-Baptiste Say. Who says that an entrepreneur is someone who takes resources from a lower level of productivity to a higher level of productivity.


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Key words : Entrepreneurs, Success stories, Motivation, Life sketches, Syllabus of BA Compulsory English, Students, unemployment , Startups

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  Paper Title: A Systematic Literature Review On Bank Mergers And Its Impact

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2312619

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2312619

  Register Paper ID - 248320

  Title: A SYSTEMATIC LITERATURE REVIEW ON BANK MERGERS AND ITS IMPACT

  Author Name(s): Poojari Jayashree Muddu, Dr. C. K. Hebbar

 Publisher Journal name: IJCRT

 Volume: 11

 Issue: 12

 Pages: f546-f562

 Year: December 2023

 Downloads: 188

 Abstract

ABSTRACT Purpose: There have been various bank mergers both in private and public sector undertakings both in India and abroad. The study intends to understand the concept of bank mergers, their benefits, flaws, and their impacts. The objective of the paper is to study in depth the various research done this field to identify the research gap. Methodology: A systematic literature review is undertaken to locate research data focused on important aspects like mergers, acquisitions, and their impact on different categories. Findings: According to a survey of the literature, the majority of the research was conducted to evaluate efficiency effects of bank mergers, overall gains of mergers, impact of merger on shareholders wealth. The impact of mergers on other sectors of the economy, effective change management and differences in approaches of Public Sector Banks and Private Sector banks calls for more research. Originality/Value: Literature Review on Bank Mergers and acquisitions has been carried out to get a deep knowledge in the topic of Mergers in Banking Sector. The issues include Mergers and acquisitions, impact of bank mergers on efficiency, effects of bank mergers, Indian Bank Mergers. Paper Type: Systematic Review of Literature


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 Keywords

Mergers, Acquisitions, financial performance, Impact of Mergers, PSBs, shareholders wealth

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Creative Commons Attribution 4.0 and The Open Definition



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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
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