Volume 11 | Issue 11

 Abstract

The study investigates the relation of employer branding with employee attraction and retention in the IT sector, emphasizing various dimensions of employer branding. Employing a quantitative research approach and convenient sampling, data is gathered through a structured questionnaire. Pearson correlation is used to find the correlation. Findings underscore the critical role of dimensions such as work-life balance, positive work environment, values, culture, career growth, and competitive compensation in shaping employee retention and attraction. Notably, a healthy work-life balance exhibits the strongest positive correlation with retention. The study concludes that prioritizing these dimensions in employer branding can help IT organizations attract and retain top talent, fostering a loyal and committed workforce. This provides actionable insights for formulating effective employer branding strategies in the competitive IT industry.

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Employer branding, Employee attraction, Employee Retention.

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Police Brutality in India: A Critical Analysis from a Human Rights Perspective. -Diljinder Singh, LL.M, University Institute of Legal Studies, Chandigarh University. -Dr. Shailja Thakur, Assistant Professor, UILS, Chandigarh University, SAS Nagar. ------------------------------------------------------------------------------------------------------------ "...the threat to human rights and bodily integrity are the highest in police stations" -Chief Justice N. V. Ramana Abstract: Gail B. Stewart famously said "Police Brutality- These are the two words that shouldn't go together" . The Indian Law, like any other democratic country, believes in protecting its citizens and their rights, and for that, it has fundamental rights, other rules, and laws. The Legislature, the Executive, and the Judiciary work together and keep check on each other to ensure that. Under the executive authority comes the police and it has to maintain the peace and harmony of society. It plays an important role as it works on the ground level and assures the enforcement of law and order. It works very hard to prevent crime and disorder. But with all that being said, the police, are also known to misuse their powers under political pressure and for personal benefits. Former IPS Prakash Singh in an interview once said "I'd say that the police of this country is ruler's police. The police for those in power. It doesn't work for people" . Although the definition of police brutality is not given under any law, the use of excessive power in a wrong or illegal way can be called police brutality. This article is about that only, it's a study about police brutality. This paper will include all the major points related to police brutality, whether those be complaints, allegations, etc., and the Hon'ble Court's commentary on it. Police brutality includes both physical and mental torture, in some cases even death. Being rude and insulting people is a common thing for policemen, whether it be at police stations or traffic signals, we have seen it happening or heard it from someone. News about the violation of human rights, fake cases, fake encounters, etc. isn't something new to Indian society.

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Police, Police Brutality, India, Human Rights, Constitution.

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The purpose of this article is to explore the role of American Institutions, such as Universities, Journals/literary magazines, literary prizes, translators and publishers in the development of the field of Contemporary Chinese Literature. Though Chinese literature is very rich, the efforts of these agencies cannot be ignored in the flourishing of contemporary Chinese literature in modern times. It contributes to existing studies of Chinese national and transnational literature. This article explores the significant role played by American institutions in shaping and promoting Contemporary Chinese Literature by taking a few case studies. It delves into the historical context of Sino-American literary exchanges, highlighting key publications and their impact on Chinese writers and literary discourse. Drawing upon primary sources, academic articles and archival research, this paper analyses how American institutions facilitated the dissemination of Chinese literature to international audiences and fostered cross-cultural literary dialogues. Methodologically, this paper designates a common space as the ground for Chinese literature within the ecosystem of World Literature.

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Chinese Literature, American Institutions, Sino-American Literary Exchanges, World Literature.

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The spectacular surge in the proportion of credit card transactions, web based purchases, has led to a surge in fraudulent activities recently. For any business establishment, credit card security is a major concern. In this respect, credit card fraud is hard to identify. Thus it became imperative to implement effectual fraud detection systems for all credit card issuing banks to mitigate their losses. Betrayed transactions with real transactions in actuality are often dispersed and simple methods of matching are not enough to detect them accurately. The paper proposes an algorithm based on Machine Learning credit card fraud detection to solve the issue of a fraudulent transaction. This framework nominally increases the probability of card fraud by exponential activity. The results show that the accuracy of Random Forest, Support Vector Machine and KNN classifiers achieves respectively 94.84%, 89.46%. Random Forest could even predict new fraud cases very quickly. Keywords:Credit Card Fraud, Machine Learning algorithm, Fraud detection.

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ANALYSIS ON THE APPLICATION OF DATA SCIENCE IN FRAUD DETECTION AND PREVENTION

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Right from the beginning, man was amazed by the duality of nature, day and night, sun and moon, hotness and coldness, diseases and health and of course life and death. He learned that many things around him are wholesome and many others are unwholesome. Happiness and sadness is the most important duality of mind of a person. Success of man is fully based on his happiness. Every person strives to achieve health through happiness and peace of mind always. The Ayurvedic principle of synthesis of mind, body and soul to consider man as an integrated whole one would help to treat mental disorders effectively In our classics, we come across many more references regarding the seat of Manas, which are mentioned at various places, but majority of Acharya finally believed that the actual seat of Manas is Hridaya (excluding Urogata) and its transportation channel is Sarva Sharira.

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Key Words: Acharya, Manas, Hridaya, Sarva Sharira, Ojas, Tvaka, Shiras etc.

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Magnesium nanoparticles were synthesized and characterized by using a Scanning Electron Microscope (SEM), Energy Dispersive X-ray Spectroscopy (EDAX), X-ray diffraction (XRD), and Fourier Transforms Infrared Spectroscopy (FTIR). The objectives of the work are to study the impact of differential quantities of magnesium oxide nanoparticles on the growth, haematological and biochemical characteristics of common carp. Six feeds were prepared by using differential quantities of Magnesium Oxide nanoparticles such as 0(Feed1),10(Feed 2),20(Feed 3),30(Feed 4),40(Feed 5), and 50(Feed 6)mg with fish meal, groundnut oil cake, wheat flour and tapioca flour. Growth, haematological and biochemical parameters of common carp were estimated after 21 days of rearing. Morphological characteristics of magnesium nanoparticles were observed by using an SEM at the wavelength from 2. EDAX spectrum showed three peaks located at 0.5 KeV,1.3 KeV, and 2.5 KeV. In (XRD), the peaks are indexed as 39.600(111), 42.900(200), 62.860(202), 74.620(311), and 78.600(322). The FTIR spectrum was in the range of 400-4000-1, and functional groups are Alcohols, ketones, alkynes, alkyl, and halides. Survival rate indicated that all the Common carp were active and healthy during the period of 21 days except Feed 4 and 5. Feed consumption and feed conversion efficiency of Common carp were higher in Feed 5. The Feed conversion ratio was good in Feed 6. The specific growth rate was higher in Feed 6. Assimilation and Metabolism were higher in Feed 3. Gross and net growth efficiency was higher in Feed 5. Haematological parameters increased with increased concentration of magnesium oxide nanoparticles. Total protein, carbohydrate and lipid in the muscle, gill, and liver of Common carp were higher in Feed 6.

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Magnesium oxide nanoparticles, growth, haematological, biochemical, common carp

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Cotton fiber which is know as the white gold of India, has highest physical and chemical properties than other natural fibers. The cultivation of cotton is carried out in many ways, the one among them is cultivating it with no fertilizers and pesticides but only with the natural rainfall is known as Kala cotton (Gossypium herbaceum). This withstands any temperature and so its cultivated quickly. Blending of cotton fiber with other natural or manmade fiber has become common now a days. Banana Fiber has high range of tear resistance and overall flexibility, blending this fiber with cotton enhances the more physical and chemical properties. This study is carried out to compare the abrasion resistance using Marindale method and Bursting Strength of Banana cotton and Kala cotton fabrics.

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Cotton fiber, Gossypium herbaceum, Banana fiber, Abrasion resistance, Marindale method, Bursting Strength.

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Currently, a significant portion of global economic, commercial, cultural, social, and governmental activities occur in the digital realm. This includes interactions at all levels . The increasing prevalence of cyber-attacks and the risks associated with wireless communication technologies have become pressing concerns for private companies and governmental organizations worldwide. Given the world's heavy reliance on electronic technology, safeguarding data from cyber threats is becoming a very important concern . The usual aim of the cyber attacks is to set in financial losses inn the organization, although in some instances, these attacks may serve military or political purposes. The damages resulting from such attacks include PC viruses, breaches of sensitive information, data distribution service (DDS) disruptions, and various assault vectors. To mitigate these risks, organizations deploy diverse solutions aimed at preventing or minimizing the impact of cyber-attacks. Cybersecurity involves real-time monitoring of the latest IT developments. Researchers globally have proposed numerous methods to prevent cyber-attacks or mitigate their effects, with some approaches already in operational use and others still in the research phase. This study aims to conduct a comprehensive survey and review of standard advancements in the field of cyber security. It seeks to explore the challenges, weaknesses, and strengths of these proposed methods. The study delves into various descendant cyber-attacks, providing detailed consideration of emerging threats. The discussion encompasses standard security frameworks, tracing the history and early-generation cyber-security methods. Additionally, the study explores emerging trends and recent developments in cyber security, highlighting evolving threats and challenges.

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Cyber threats ,cyber security trends and frequency , mitigation methods

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The use of herbal medicines for the treatment of various health challenges continues to expand rapidly across the world the use of herbs is viewed as an integral part of the culture in those communities. Betel leaf (Piper betle) is a well-known medicinal plant found in Asia. It belongs to the family Piperaceae. Plant leaves are used for the preparation of traditional medicine to treat various diseases. In India, as a traditional practice, betel leaf is consumed after the commencement of a meal in order to improve digestion due to its astringent taste. Many research studies on Piper betel has chavibetol, chavibetol acetate, caryophyllene, allylpyrocatecholdiacetate are the main constituents in betel leaf with many medicinal properties like anti- warts anti-fungal, anti-nociceptive, anti-cancer,wound healing and anti-dermatophytic.betel leaf oil is used for many cosmetics preparation for Skin brightening ,Cooling effect, Face mask, anti- acne etc.In this reviewauthor collect the information about benefits of betel leaf in order to portray the significance which will benefit the mankind.

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Piper Betel leaf, medicinal uses, cosmetics uses, , marketed products

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MSMEs greatly influence the industrial and economic development of Karnataka. MSMEs manufacture and process products and provide services. They help in socioeconomic advancement also. With the benefit of minimal investments and the potential for significant employment generation, they account for a sizable portion of industrial units and significantly contribute to GDP. According to the state economic survey report 2022-23, Karnataka has 7.38 lakh micro, small, and medium-sized businesses registered on the Government of India Udyam web Portal. There are 2,426 medium industries, 27,355 small industries, and 7, 08,929 micro industries. The MSMEs sector has employed 68.72 lakh people. MSMEs are the driving force behind Karnataka's industrial development since they lay the path for eliminating regional imbalances and addressing the employment issue. The Government addresses the issues and problems impeding performance by implementing various policy initiatives and solutions. The current study analyses MSMEs' development, growth, and effectiveness in Karnataka. The number of units registered, employment, and investments2010-11 to 2019-20 are the metrics used to gauge the growth. The study explores the Government's institutional assistance and policy measures. The secondary sources of data are gathered from the Directorate of Industries and Commerce, Government of Karnataka, as well as from several websites.

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MSMEs, Employment, Karnataka, Growth

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Advancements in technologies have developed more interest in automation therefore leading it to be a topic of attraction. Typically, a home network not only consists of devices like laptops, smartphones and tablets but also consists of Home Automation devices which could make human life much easier. One of the central drivers of automation system developments is IoT. IoT has become a great help for the new generation technologies such as Smart Home (SH) and, Embedded Systems. A simulative example of Home Automation is demonstrated in this project. A home-automated model has been created to give a realistic view of a smart home. The softwares required to build this model are Cisco Packet Tracer (Packet Tracer 8.2.1 Windows 64) and Blender (3.6). To provide reliable services automation of the home should be adaptable, analytical, and user-friendly. The project states how IoT can help provide a reliable, low-cost, and effective Home Automation System. The main function of the Home Automation System is to collect the sensor data and send it to the currently connected device(s) of the client. Different sensors are being used for achieving various functions of the Smart Home. The system connects various sensors including NodeMCU and updates their data to the client's logged-in device. This results into a great help for building a system that is automated, cost-effective, user-friendly, and effective power consumption.

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Smart Home (SH), IoT, NodeMCU, Home Automation, Embedded Systems, sensors, network

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Uttar Pradesh is comparatively a less urbanized state of India i.e 21.78% as compared to total urban population in India being 31.16% . The district of Prayagraj forms an important geographical and cultural entity in the state. There is a presence of drastic levels of difference in the urbanization levels in different regions of the district. The district lies in the confluence of rivers Ganga and Yamuna. They divide the district into different regions. The area lying between both the rivers i.e the Doab region has seen high growth of urban population of 87.1%. While the region in both trans-Yamuna and trans-Ganga have experience constrained growth in urban population. Specially the trans-Yamuna Region where according to 2011 census the urban population level is 5.79% . The paper aims to study the variation in urbanisation across different sub districts and different units to chalk out a definite pattern in urban growth . the absolute growth has a linkage with the rates of growth of the town which is inth form of positive correlation inmost of the cases

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Urbanization, Growth, Census towns, sustainable urbanization, migration

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Knowledge, Practice, Postnatal mother and Kangaroo Mother Care.

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Ever wonder if your phone could understand how you're feeling as you type? This research is all about making texting more in tune with your emotions. We're taking predictive texting, the tool that suggests words as you type, and giving it a heart. Instead of just predicting words, it's now predicting how you feel. We start by looking at what's been done before in predictive texting and emotions. Turns out, words are more than just letters; they carry feelings. We saw a gap in understanding these feelings in the tech world, so we set out to bridge it.How did we do it? We collected lots of messages from people, all kinds of sentences, happy ones, sad ones, everything. Then, we taught our computer to recognize emotions in those messages. It's like teaching a friend to read between the lines, but in this case, the friend is a computer program. The tricky part was putting this emotion-reading skill into predictive texting. We had to tweak and tune things to make sure it gets the feelings right. The results were pretty cool - our texting tool didn't just guess words; it guessed emotions too. We dive into how we made our computer recognize emotions in text. It's like giving it a crash course in understanding when you're excited, upset, or just having a chill conversation. We used clues from how words are used and put them all together to make sense of the feelings behind the words.The fun part? Testing it out! We let our emotion-savvy texting tool loose and checked how accurate it was. It turns out, it's not just good at predicting words; it's pretty good at catching your mood too.In the end, we chat about what this all means. Imagine a texting buddy that not only gets what you're saying but also how you're feeling. We wrap up by talking about what's next and how this is just the beginning of making texting a bit more human, a bit more understanding, and maybe a bit more fun. We wrap up by talking about what's next, and here's the kicker--it works in your language. So, no matter where you're from, your phone gets you in the language that feels like home. It's not just tech; it's a friend who speaks your language, literally.

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predictive texting , recognise emotions , feelings

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This paper explores the application of deep learning techniques in the field of 3D animation generation. We investigate the use of neural networks, specifically generative models, to create realistic and dynamic 3D animations. Our approach leverages the power of convolutional and recurrent neural networks to learn and generate complex motion sequences, effectively bridging the gap between artificial intelligence and computer graphics. We present experimental results that demonstrate the potential of this methodology for creating lifelike and engaging 3D animations, opening new possibilities for the entertainment, gaming, and simulation industries. We explore the fusion of deep neural networks and computer graphics techniques to autonomously generate captivating 3D animations. Leveraging the capabilities of convolutional and recurrent neural networks, our approach learns intricate motion patterns and environmental dynamics, enabling the creation of compelling and realistic 3D animations. The results of our experiments showcase the potential of this approach, offering promising prospects for revolutionizing the fields of entertainment, gaming, and simulation by automating the animation creation process. We present experimental results that demonstrate the potential of this methodology for creating lifelike and engaging 3D animations, opening new possibilities for the entertainment, gaming, and simulation industries. Leveraging the capabilities of convolutional and recurrent neural networks, our approach learns intricate motion patterns and environmental dynamics, enabling the creation of compelling and realistic 3D animations. The results of our experiments showcase the potential of this approach, offering promising prospects for revolutionizing the fields of entertainment, gaming, and simulation by automating the animation creation process.

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Keyword- Deep learning, CNN, YALM, GAN, CYCLE GAN, Mesh, Computer Graphics, WGANS.

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 Abstract

bharat aur dakshin purva asia ke bich paraspar sambandho ki etihashik vivechna

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bharat aur dakshin purva asia ke bich paraspar sambandho ki etihashik vivechna

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Creative Commons Attribution 4.0 and The Open Definition

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An empirical analysis of the shadow economy involves studying and quantifying the extent and characteristics of economic activities that occur outside the formal sector and are not reported to the government for taxation or regulation purposes. This analysis typically involves collecting and analyzing data from various sources to estimate the size, composition, and drivers of the shadow economy. Researchers employ different methodologies to measure the shadow economy, including direct and indirect approaches. Direct methods involve surveys, interviews, or self-reporting by individuals or businesses engaged in informal economic activities. Indirect methods utilize macroeconomic indicators, such as discrepancies between national income and expenditure, currency demand, or electricity consumption. Empirical studies on the shadow economy provide insights into its causes, consequences, and potential policy implications. They can help policymakers understand the factors that drive informal economic activities, such as high tax burdens, excessive regulations, or limited access to formal employment opportunities. Additionally, these analyses can shed light on the impact of the shadow economy on government revenues, economic growth, income inequality, and social welfare. It is worth noting that measuring the shadow economy accurately is challenging due to its clandestine nature. Therefore, empirical analyses may have limitations and uncertainties associated with data collection methods and assumptions made during estimation. Nonetheless, these studies contribute to our understanding of the shadow economy and inform policy discussions aimed at reducing its size and integrating informal economic activities into the formal sector.

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Economy, Formal Sector, Informal economy, Inclusiveness, Tax evasion

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Prosody is one of the most beautiful distinguishing features of language. It is very interesting to understand that in any kind of communication, be it prose, poetry or song, if the elements of prosody are adhered to, it gives a unique experience to the listener or reader. Indian Classical Music is one of the richest music legacies in the world because of brilliant composers who enlightened the practitioners and rasika-s of the art. This paper deals with how the concept of prosody is incorporated into the compositions of the great composer Muddusv?mi D?k?ita, mainly his V?ra K?ti-s. To do this, the different terms or elements in prosody are considered and suitable examples depicting the usage of these elements in D?k?ita's k?ti-s are illustrated. This study shows how versed D?k?ita was in terms of language, aesthetics, grammar and poetry. It also allows aspiring composers to draw inspiration and write the s?hitya adhering to these prosodical elements.

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Muddusv?mi D?k?ita, v?ra k?ti-s, prosody, pr?sa, metrical patterns, p?da, prosodical beauties

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Aim of this study was to determine selected macronutrients (sodium and potassium) and their ratio in different types of fast foods, using Flame Photometer. The selected samples were noodles, pasta, buns, sliced bread, salted biscuit and chips. All the samples were weighed and dried in hot air oven, digested and analyzed for sodium and potassium. The highest level of sodium was found in salted biscuits and potassium in noodles and both the observed nutrients were within the permissible limits set by World Health Organization. The observed samples contain more sodium and less potassium, therefore they had low potassium to sodium ratio and this indicates the samples are not healthy kind of food.

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fast food, sodium, potassium, permissible limit

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The main aim of current review article is to study the various recent advances in Green Chemistry Approach. "Green chemistry" refers to the use of a set of rules to lessen the use of hazardous compounds in the development, manufacture, and use of chemical products. Microwave synthesis is a major development in synthetic chemistry technology, yet it has long been known to be time-consuming, ineffective and artistically limited. Microwave synthesis allows chemists to spend more time creating new protocols, verifying theories, and using their imagination. Instead of needing as much time to synthesize a single reaction, chemists can now perform the same reaction in a matter of hours or even days. The problem of disposing of solvent waste has been overcome by performing processes without the need of a solvent under microwave radiation provides safe chemical processes without requiring.

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Keywords: Green chemistry, dipole polarization, microwave technology, Reproducibility.

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