Volume 13 | Issue 10

 Abstract

This paper tries to explore the performance and characteristics of Initial Public Offerings (IPOs) of Indian companies listed in Bombay Stock Exchange during the past ten years period from 2010 to 2020. The study undertakes to evaluate the performance of IPOs on the basis of its nature of return on the first day of its listing. The first day of listing is considered to be the Acid-Test day for any company's listing and its performance on the first day envisages the fact that "First impression is the Best Impression. The current work has used the event study methodology, where in, an event window is created with 70 days as the base, for these 70 days Average Abnormal Returns (ARR) and Cumulative Average Abnormal Returns (CAAR) were calculated to analyse the performance of IPOs. To calculate the market adjusted return BSE SENSEX was considered as the benchmark index. The study has attempted to verify IPO performance in India on the basis of nature of return on the first day of trading. It was found in the analysis that Indian IPOs underperformed irrespective of its nature of return on the first day of listing. From the analysis it is also evidenced that the companies which had negative return on the first day of trade have severely underperformed than the companies having positive return on the first day of trading. The goal of this paper is to establish evidence to identify those companies which have performed better as well as underperformed after its first day of trading.

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 Keywords

IPO, Index, Average Abnormal Return, Cumulative Average Abnormal Return

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Creative Commons Attribution 4.0 and The Open Definition

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Emotional triggers in advertising are strategic elements designed to evoke specific emotional responses from consumers, such as joy, fear, sadness, or empathy. By appealing to the audience's emotions rather than relying solely on logic or information, advertisers can create stronger connections with their target market, enhance message retention, and influence purchasing behavior. These triggers are often embedded in storytelling, imagery, music, or tone to make the advertisement more memorable and impactful. This paper examines how emotional triggers in advertising shape consumer attention, memory, attitudes, and purchase behavior. Drawing on cognitive-emotional neuroscience, advertising research, and neuromarketing practice, the paper synthesizes theoretical frameworks, measurement methods, and practical case studies to identify which emotions are most persuasive, why they work, and how advertisers can deploy them ethically and effectively. The paper concludes with actionable recommendations for practitioners and directions for future research.

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Emotional advertising, emotional triggers, neuromarketing, consumer behavior, ad effectiveness, memory, persuasion

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Creative Commons Attribution 4.0 and The Open Definition

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This study empirically examines the Quality of Work Life (QWL) among employees across Public Sector, Cooperative, and Private Sector banks in Pune, India, positioning QWL as critical determinant of competitive advantage and organizational performance. Utilizing a cross-sectional, quantitative design with a balanced sample (N=90), the analysis focused on six key QWL dimensions. Statistical testing (ANOVA, Chi-square, Regression) confirmed statistically significant sectoral differences across all major QWL dimensions (p<0.05). Public banks led in Job Security (Mean 4.35) and Work-Life Balance (Mean 3.85); while Private banks excelled in Compensation (Mean 4.15) and Career Growth (Mean 4.25). Cooperative banks registered the highest mean for Social Integration (4.10). Multiple Regression Analysis identified Career Growth Opportunities (?=0.45,p<0.001) as the most influential factor driving overall employee satisfaction. The paper concludes by proposing sector-specific strategies to address the distinct challenges of stability, stress, and structural deficit in each banking cohort.

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 Keywords

Quality of Work Life (QWL), Public Sector Banks, Private Sector Banks, Cooperative Banks, Job Security, Career Growth, Work-Life Balance, Employee Satisfaction.

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Creative Commons Attribution 4.0 and The Open Definition

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India's innovation ecosystem has undergone significant transformation in recent years, shaped by rapid digitalization, rising entrepreneurship, and policy interventions designed to stimulate research and development. This paper examines the growth drivers of India's innovation landscape, including demographic advantages, expanding digital infrastructure, government initiatives such as Startup India and Atal Innovation Mission, and the increasing role of global investment and collaboration. At the same time, persistent challenges remain, particularly in bridging regional disparities, strengthening intellectual property protection, scaling up R&D expenditure, and fostering linkages between academia, industry, and government. The study adopts a descriptive and analytical approach, drawing on secondary data from government reports, industry surveys, and international indices. It highlights the dual role of opportunities and barriers: while India is emerging as one of the world's leading hubs for technology-driven entrepreneurship, structural bottlenecks in regulatory frameworks, talent retention, and funding mechanisms continue to constrain its full potential. The findings suggest that India's innovation ecosystem can serve as a growth engine for sustainable development if complemented by inclusive policies, strong governance mechanisms, and global partnerships. The paper concludes that moving forward, the key priority lies in aligning innovation with broader social and economic goals, ensuring that the ecosystem not only accelerates economic growth but also fosters equitable and resilient development.

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 Keywords

Innovation ecosystem; India; Entrepreneurship; Policy challenges; Sustainable growth

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Creative Commons Attribution 4.0 and The Open Definition

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Autonomous agents have evolved from elementary rule-based systems to complex, adaptive, and learning-based entities capable of reasoning, planning, and acting in complex environments. In this paper, we overview their development, outlining the milestones and present state, the domains under development, and the fundamental issues relating to added autonomous behavior. We explore issues of safety, robustness, security, interpretability, and governance. Upon this analysis, targeted research and strategies for mitigation are suggested. This article aims to be a resource for researchers, practitioners, and policymakers involved in the design, production, and deployment of agentic AI systems.

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Keywords: Autonomous agents; large language models; reinforcement learning; multi-agent systems; AI safety; interpretability; governance.

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Abstract: Sandwich beams are composite structure having high stiffness and Strength ratios and are used as light weight load bearing components. The use of thin, strong skin sheets adhered to thicker, lightweight core materials has allowed industry to build strong, stiff, light, and durable structures. This study examines the behaviour of sandwich shape beams driven by the viscoelastic rubber core. Finite element (FE) method is used to analyze the overall transient responses, harmonic responses and the static responses of the sandwich systems subject to a concentrated point load at the mid span of the beam. The innovative form of SCS sandwich beam design, their mode of failures, their static response has been thoroughly studied from the journals for initiating the project. The preliminary tests were carried out for normal weight concreting materials. From preliminary tests results all the material properties were arrived. From that results mix proportion of M30 grade of concrete has been achieved. By using this mix ratio concrete cube were casted for attaining desired strength of parameters. All the tests were conducted for hardened concrete. From that results we obtained concrete for compressive strength. Lastly the SCS beams, normal beams and SCS beams with inclined connectors were casted and testing was carried out on it.

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Component, Sandwich, viscoelastic, deformation fields.

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: Concrete is a commonly employed construction material for a wide range of structures because of its robust structural integrity and strength. Ordinary portland cement is a crucial component in the manufacturing of concrete and is irreplaceable in the civil construction sector. By utilizing industrial by-products as a substitute for cement, sustainable energy and cost savings can be achieved. Wollastonite enhances the functionality of various products, including polymers, plastics, paints and coatings, construction materials, friction devices, ceramics, and more. It has also been utilized in metallurgical applications. Wollastonite powder is utilized in various mixtures that can be substituted for 0% to 18% of cement's weight in concrete, while maintaining a constant percentage of jute fiber. After a curing period of 28 days, the concrete is examined for its compressive strength, flexural strength, and durability. These are in comparison with a standard mixture that contains 0% wollastonite powder and a constant percentage of jute fiber, which determines the optimal combination for replacing the material.

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Wollastonite Powder, OPC, Concrete, Compressive Strength, Flexural Strength.

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Creative Commons Attribution 4.0 and The Open Definition

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E-governance is more than just a government website. E-strategic governance's mission is to support and simplify governance for all involved parties: government, citizens, and entrepreneurs. ICTs are used to interconnect all three parties as well as to support procedures and activities. To put it differently, electronic means enable and stimulate effective governance in e-government. Electronic governance tools promote and promote better governance. Therefore, the objectives of e-governance are similar to the objectives of good governance. Good governance can be seen as an exercise of economic, political, and administrative authority to better manage affairs of a country at all levels. It is not difficult of a country level. One of the mission mode projects at the state level is the e-district initiative of the department of electronics and information technology (DeitY), the Ministry of communication and information technology (MCIT), and the government of India. The project's goal is to help a basic administrative unit, namely "district administration," generate material for G2C services. Which of the three infrastructure pillars, the state wide area network (SWAN) for connectivity, the state data centre (SDC) for secure and fail-safe data storage, and common service centres (CSCs) as the primary frontends for service delivery services to citizens at their doorstep, would be optimally leveraged and utilised.

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ICT, E-district, G2C, G2B, G2G, E-Governance, Orissa Computer Application Centre (OCAC). State wide area network (SWAN), common service centres (CSCs).

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Hepatocellular carcinoma, Rutin, Piperine, N-Nitrosodiethylamine, Chemoprevention, Liver enzymes

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Creative Commons Attribution 4.0 and The Open Definition

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Mangrove water and soil properties are crucial parameters in understanding the importance and role of mangrove forests and their impact on the adjacent aquatic systems. The actual study was conducted within the period of two years for both countries (One year in each country), two major sites were chosen in Ghana (Songor Ramsar site) and Cameroon (Douala Edea Reserve). In each site, three mangrove stands: 1) Avicennia, 2) Rhizophora and mixed (Rhizophora and Avicennia) were selected and marked out, and water and soil properties were assessed. The objective of this study was to compare and characterize selected water and soil properties of the two countries. This research on mangrove ecosystem addressed three specific objectives: 1) Determine physicochemical and climatic factors affecting mangrove environment; 2) Assess the spatio- temporal variations in water and soil quality parameters of the mangrove of Cameroon and Ghana; 3) Show the interrelationships between mangrove water and soil properties in both countries within the West -Central African Ecoregion. It was appeared that as the season changes there was a fluctuation in the physicochemical characters of the water, this will be due to ebb and flow, flushing of rain water, change in the temperature and salinity as season changes. All physicochemical parameters, except for DO, meet the requirements for marine protected waters' standard water quality as specified by DAO 2016- 08. The Effective Cation Exchange capacity (ECEC) values ranged from 4.57 to 6.62 cmolkg-1 in Ghana and 6.88 to 25.53 cmolkg-1 in Cameroon. The mangrove soils of Cameroon were more fertile compared to those of Ghana. The present information of the physico-chemical characteristics of water would form a useful tool for further ecological assessment and monitoring of these coastal ecosystems in both countries.

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 Keywords

Keys Words: Mangroves, Environment, water, Soil, aquatic Systems, Coastal Ecosystems, Rhizophora, Avicennia, Physicochemical Parameters.

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Creative Commons Attribution 4.0 and The Open Definition

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The word stress is derived from Latin word "Stringere" or tightness. Researchers view stress as the physiological, psychological conditions that a person experiences when a situation is perceived as threatening, harmful or demanding. In modern society we are faced with excessive psychological stress, as well as epidemic of over-eating and the two together appear to have synergistic effects. Chronic stress can lead to over-eating, co-elevation of Cortisol and Insulin and suppression of certain anabolic hormones. This state of metabolic stress in turn promotes abdominal adiposity. Both the direct stress response and accumulation of visceral fat can promote a milieu of systemic inflammation and oxidative stress. This biochemical environment is conductive to several cells aging mechanisms, mainly, dampening, Telomerase and leading to Telomere length shortening and earlier mortality. As we lead a stressful life so the burden of diseases of aging on the health care system will likely to be overwhelmed. So, it is important to gain a deeper understanding of biological aging. The aim of this paper is to make the people aware about how chronic stress accelerate aging and also to improve public health.

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Chronic stress,aging,oxidative stress,adipose tissue,cortisol,insulin,metabolic stress

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Creative Commons Attribution 4.0 and The Open Definition