Volume 12 | Issue 10

 Abstract

Graph theory provides a robust framework for analyzing and understanding complex social networks, where nodes represent individuals and edges denote their interactions. This paper explores various applications of graph theory in social network analysis , focusing on network structure , community detection, influence modeling, and recommendation systems. We begin by discussing fundamental concepts such as centrality and network metrics, which help identify influential nodes and measure their impact. Next, we delve into algorithms for detecting communities within networks, enabling a deeper understanding of group dynamics and structures. Additionally, we examine how graphtheoretic approaches model the spread of information, behaviors, and trends, offering insights into viral phenomena and marketing strategies. Finally, the paper addresses the use of graph theory in enhancing recommendation systems through personalized content and friend suggestions. By integrating theoretical concepts with practical applications, this study demonstrates the value of graph theory in analyzing and optimizing social networks, ultimately contributing to more effective and insightful network-based solutions.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social Networks, Community Detection, Algorithms, Viral Phenomena.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The purpose of this study is to compare the online and offline grocery shopping experiences and identify the advantages and disadvantages of each method. This study aims to provide a comprehensive understanding of the online and offline grocery shopping experiences and their impact on consumer behavior, satisfaction, and loyalty. The findings of this study may help grocery retailers to develop effective marketing strategies to attract and retain customers in an increasingly competitive market.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Grocery shopping, Online shopping, Offline shopping, Growth, Advantage and Disadvantage.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the rapidly evolving landscape of online marketplaces, credibility has emerged as a cornerstone of consumer trust and decision-making. The digital age has transformed traditional shopping behaviors, with consumers increasingly relying on online reviews and ratings to guide their purchasing choices. Credibility in this context is multifaceted, encompassing the authenticity, reliability, and transparency of information provided by both sellers and previous buyers. Positive reviews and high ratings serve as powerful endorsements, validating product claims and enhancing consumer confidence. Conversely, negative reviews, while potentially detrimental to sales, contribute to a transparent and trustworthy marketplace by highlighting potential issues and fostering informed decision-making. The role of credibility extends beyond individual transactions, influencing the overall reputation of online platforms. Marketplaces that prioritize the integrity of their review systems and actively combat fraudulent activities are more likely to cultivate long-term consumer loyalty. This trust is built through consistent and genuine feedback mechanisms, where consumers feel their voices are heard and valued. The psychological concept of social proof plays a significant role here, as potential buyers are swayed by the experiences and opinions of their peers. This collective wisdom not only aids in product selection but also reinforces the credibility of the marketplace itself.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Consumer credibility, Transparency, Fraud prevention, Customer ratings and reviews, Feedback mechanisms.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Listening, the component of communication, pilots the activity of interaction through words. The participation in listening outwits the entire lifespan where the reaction towards the words comprehended matters a lot in the decision of their life tastes. Most often the circumstances are mishandled by the deprived listening. Competent communication is additionally troubled by the inefficient handling of the hearing activity. The ineffective handling of the controversial conversation turns out to be the topsy-turvy of their choices. The chances and the choices the listener make in the conversation decides the life story of the person. The study brings out the gaps in the communication through listening in the annals of Shakespeare's tragedies. It also asserts to the understanding that the tragical endings of all the heroes are the outcome of their ineffective listening. The introspection makes the clear proponent that misled listening causes the great fall in life.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Communication; Listening; Introspection; Conversation; competency; Methods

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ABSTRACT Social media has become a daily habit in the lives of many people. People of all age groups participate in social media and an average Indian spends around 2.8 hours a day on this activity. People can express their concerns and share their thoughts on social media. When it comes to understanding social media, one must first understand the concept. Users can communicate with each other, share information, ideas, thoughts, photos and videos through online services called "social media". To access content, share content with other users of the social media platform, and chat with other users of the social media platform, one must first register for an account and then log in to the account. Facebook, Twitter, WhatsApp, Snap Chat, Telegram, and LinkedIn are just a few of the most popular and trending social networking sites today, especially because most of these social networking sites have a non-conformist user base. In India, youth between the ages of 13 and 19 constitute 35% of all social media users (Statista, 2022). The majority of Facebook and Instagram users in India are between the ages of 18 and 24. In this study, we take a descriptive and analytical stance while discussing social media and its good and bad impact on young people. We rely on MAXQDA, a multi-content analysis tool, to reach our conclusions. We discuss all aspects of social media, including its positive and negative impacts. We focus on specific areas such as business, education, society, and youth.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Youth, Social Media, Society, Impact, Education etc.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: This study explores the impact of Artificial Intelligence (AI) on the banking sector, focusing on its transformative role in enhancing the operational efficiency, customer services, and decision-making processes. AI technologies like machine learning, natural language processing, and robotic process automation, are gradually being integrated into banking operations to streamline tasks, improve risk management, and deliver personalized customer experiences. By analyzing the data collected from banking professionals, the research highlights the benefits and challenges of AI adoption, such as regulatory compliance, data privacy, and workforce adaptation. The findings suggest that while AI significantly enhances job performance and service delivery, successful implementation requires strategic planning, ongoing training, and a robust ethical framework. This study contributes to the understanding of AI's potential in reshaping the future of banking, providing insights for managers and policymakers aiming to leverage these technologies for competitive opportunity

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

ARTIFICIAL INTELLIGENCE ., BANKING SECTOR

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Blockchain technology has the potential to revolutionize digital advertising by addressing key challenges such as transparency, fraud, and data privacy. By providing a decentralized and immutable ledger, blockchain enhances transparency in ad transactions, allowing advertisers to track spending and verify placements. The technology also reduces ad fraud through smart contractsand verified identities, ensuring advertisers only pay for genuine engagements. Additionally, blockchain empowers users by giving them control over their data, fostering trust in the advertisingecosystem. Improved targeting, enhanced measurement, and the ability to create token-based incentives further contribute to a more efficient and user-centric advertising environment. As the digital landscape evolves, blockchain could play a pivotal role in reshaping the future of advertising.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Transparency, Ad Fraud, Smart Contracts, Data Privacy, Decentralization, User Control, Audience Targeting, Measurement & Analytics, Tokenization, Incentives, Supply Chain Transparency, Consumer Trust, Real- Time Bidding, Immutable Ledger, Ad Spend Efficiency

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Alzheimer's disease (AD) is a common neurodegenerative disease characterized by progressive cognitive decline and memory loss. Although the exact etiology of AD is unknown, extensive research has revealed an important role for genetic factors in its pathogenesis. This comprehensive review aims to provide an overview of the genetic basis of Alzheimer's disease and identify key genes involved in disease susceptibility. Several genes have been identified that contribute to the development of AD. The amyloid precursor protein (APP) gene, located on chromosome 21, is associated with the production of the abnormal amyloid beta protein that is a hallmark of AD pathology. Mutations in the gene Presenilin 1 (PSEN1) on chromosome 14 and Presenilin 2 (PSEN2) on chromosome 1 cause early-onset familial Alzheimer's disease by affecting APP processing and beta-amyloid production. Another important genetic factor is the Apolipoprotein E (APOE) gene located on chromosome 19. The APOE ?4 allele is the best-known genetic risk factor for late-onset Alzheimer's disease. Its presence increases susceptibility to AD, which has a dose-dependent effect. It is important to note that genetic risk factors are not segregated. Environmental factors, lifestyle, and general health play an important role in the onset and progression of the disease. Understanding the interplay between genetic and environmental factors is critical to elucidating the complexity of AD. This review highlights the need for further research to elucidate the complex mechanisms by which these genetic factors contribute to AD pathogenesis. Studying interactions between genes and environmental factors can provide valuable insights into potential therapeutic targets and prevention strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Alzheimer's disease, genetics, amyloid precursor protein, presenilin, pathogenesis.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Now a days there are many misconceptions about homoeopathy like homoeopathy removes symptoms but disease remains. All this is not true at all. Homeopathic treatment is highly individualized. "The most important duty of the physician is to determine the nature of the disease and the specific remedy." For recurrent diseases, this involves understanding why the disease is recurring and finding a remedy that fits the totality of the patient's symptoms and underlying predispositions according to aphorism 6th.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hemorrhoid, Sycosis, Homoeopathy, Medicine

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This analytical study examines the marketing strategies employed by over-the-top (OTT) platforms in the rapidly evolving digital media landscape. With the rise of streaming services reshaping viewer consumption habits, this research identifies key marketing tactics, including targeted advertising, subscription models, content personalization, and strategic partnerships. Utilizing a combination of qualitative and quantitative methods, the study analyzes consumer behavior, brand positioning, and competitive dynamics within the industry. Findings highlight the importance of data-driven insights in crafting effective marketing campaigns, enhancing customer engagement, and sustaining subscriber growth. The study concludes by offering recommendations for OTT platforms to optimize their marketing strategies, ensuring long-term viability in a saturated market.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

OTT Platforms, SEO Strategies, Social Media Marketing, Streaming Services, Market Competition

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ABSTRACT Cloud computing is one of the recent Internet related computing paradigms being implemented by academic libraries across the globe in bringing information services closer to their diverse and remote users. This leads to user satisfaction, enhanced image of librarians and university at large. The aim of undertaking this research was to explore the integration of cloud computing and service delivery in academic libraries with reference ersity. The objectives were to assess the impact of cloud computing information services, examine the application of cloud computing technologies, find out the factors influencing optimal utilization of cloud computing information services and develop appropriate strategies to increase utilization of cloud computing information services

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Computing, Library, Services, models, Adoption, effective library services" Open Source

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Discrimination against women starts from their own house when parents differentiate between their son and daughter

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Gender discrimination, women, patriarchal society

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

????? ??????? ??? ?????? ?????? ?? ???????? ?????? ??? ?????? ?? ???????? ?????? ?? ???????? ?????????? ??? ???? ?????? ? ???? ?????????? ????? ?? ???? ?? ???????? ???? ???, ????? ?? ?????? ???? ?? ???????? ?? ????????? ?? ?? ???? ??? ??? ???????? ???? ???? ????? ??????? ??? ?????? ??? ??????????? ?? ???????? ? ???? ??????????? ??, ????? ????????? ?????? ?? ?? ???? ??, ?? ?????? ?? ?????? ?????, ????? ?? ????? ?? ?? ???????? ?? ?? ???? ??? ????? ????? ?? ?????, ?? ??????????? ?? ?? ???? ???? ?????, ??????? ??????? ?? ?????????? ????? ?? ????????? ?????? ?? ?????? ????? ???? ?????? ??? ???? ????? ?? ????? ????, ????? ???? ??? ??????? ???????? ?? ????? ?? ??? ??????? ?? ???

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

madhyakaaleen sant kavayitriyaan

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The execution of financial and banking agreements is frequently perceived to reside within the purview of governmental legal provisions. This study examines a particular instance of self-enforcing financial contracts within the banking framework of nineteenth-century South India. The Chettiars, a caste of merchant-bankers, depended on religious uniformity as well as a practice of endogamous marriage, wherein members exclusively united with others from the same community, to uphold banking contracts within their structure. Recognized as a significant source of credit both locally and across Southeast Asia, this paper delineates and scrutinizes the mechanisms of enforcement that were operational in the absence of governmental intervention. In addition to introducing a new case of self-enforced financial contracts, this paper also offers an innovative perspective on the interpretation of the social institution of caste, as analyzed through the lens of rational choice theory

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Contracts, community, marriage, rational choice

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The study indicated that fruit of Cucurbita pepo, Mean pumpkin contain rich amount of nutrient like Tannin, Calcium, Potassium, Magnesium, Phytate, Fiber and Oxygen. Today Pumpkin used as a dietary food. The presence of these phytochemical explained the medicinal action of the Cucurbita fruit encounter in its therapeutic use. The proximate moister content and anti- nutrient mineral like, Protein, Carbohydrates evaluated after characterization they show phytonutrient and anti-nutriant activity content in pumpkin. These result reveled that pumpkin fruit contain rich amount of nutrient and therefore can be included in diets to supplementary our daily nutrient need.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Nutritional, Potential, Pumpkin, Phytochemical, Proximate composition.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

PVP, PVA, benzoic acid, polymer blend, SiO2, VTF

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The study explores how artificial intelligence (AI) is revolutionizing digital marketing by offering tools that enhance campaign optimization, customer segmentation, and overall marketing performance. AI's role in predictive analysis allows businesses to understand customer preferences, personalize communications, and improve search engine optimization. AI-driven tools such as chatbots, predictive analytics, and personalization engines help digital marketers automate tasks, analyze data, and personalize user experiences. Despite its benefits, AI integration poses challenges, including data privacy concerns, skill gaps, algorithmic biases, and high implementation costs. The study concludes that AI is reshaping the digital marketing landscape, offering opportunities for growth, efficiency, and personalized engagement, but requires thoughtful integration and ethical considerations for sustainable success.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence (AI), Digital Marketing, Customer Segmentation, Personalization and Customer Behavior

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The problem of manual scavenging is one of the harsh realities that still are running in practice as an occupation in India. It is basically a practice of, cleaning, carrying, and removing fecal waste or human excreta manually from dry latrines or insanitary latrines, cleaning of septic tanks and manholes. Despite of numerous Government initiatives and upliftment measures that are brought in action and legislations enacted to curb this socio- legal menace. It is the most dehumanizing practice and devalues the aspect of human dignity and social acceptance. Untouchability and social exclusion are inherently related to manual scavenging. We by ourselves teach and have been taught by our family members not to touch the sanitation worker coming to clean our domestic toilets and to serve them with anything by keeping some distance. Manual scavenging communities face and endure by reason of discrimination, ineffective implementation of laws and rehabilitation including alternate employment. Manual scavengers are often exposed to health hazards and serious diseases like bronchitis, asthma, tuberculosis, and nausea, which may even cause them to death. This paper aims to highlight the socio-legal problem of Manual Scavenging in India. There are a lot of discrepancies around the data on manual scavengers in the country. The numbers provided by independent organizations like the Safai Karmachari Andolan point towards the under estimation of the figures by the government.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Manual Scavenging, Safai Karmachari ,Social Exclusion ,Untouchability, Human Excreta

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study focuses on the significance of water quality checking in construction activities, with a particular emphasis on Coimbatore City. The integrity of construction materials, worker health, and environmental sustainability are directly influenced by water quality. Given Coimbatore's reliance on both groundwater and surface water, regular testing is essential to identify potential contaminants, especially in light of industrial activities and urban runoff. This study advocates for pre-construction assessments, continuous monitoring throughout the construction process, and compliance with local and national regulatory standards. The findings underscore the necessity of establishing robust water quality management practices to ensure safe, efficient, and environmentally responsible construction in Coimbatore.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Water Quality, Testing, Corrosion, Durability, Innovation, Sustainability

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sustainable interior design is essential to creating learning environments in school buildings that are energy-efficient, healthy, and mindful of the environment. This study examines the significance of incorporating sustainable design principles into school interior design, with a particular emphasis on material selection, energy efficiency, indoor air quality, and occupant well-being. By using sustainable materials, schools may reduce their influence on the environment and make their staff and children' surroundings healthier. Energy-efficient HVAC systems, lighting, and appliances all contribute to lower running costs and energy consumption. Prioritizing indoor air quality through proper ventilation, filtration, and the use of low-VOC materials helps to guarantee a conducive learning environment. The study also examines the relationship between occupant well-being and sustainable design, taking into account elements like access to green areas, natural light, access to green spaces, and psychologically supportive interior elements. In order to integrate sustainable methods into their projects, architects, designers, and school administrators should find the information provided by this research to be helpful. It highlights the benefits of environmentally friendly interior design, including less environmental impact, increased economic viability, and improved educational results. Schools may help create a more sustainable future by adopting a holistic strategy that takes into account both ecological and human well-being.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Environmental sustainability, energy efficiency, indoor air quality, occupant well-being, sustainable interior design, school buildings.

  License

Creative Commons Attribution 4.0 and The Open Definition