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Volume 9 | Issue 10

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  Paper Title: STATUS OF FOSTER CARE SCHEME UNDER THE DISTRICT CHILD PROTECTION UNITS (DCPUS) IN DELHI

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110172

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110172

  Register Paper ID - 212296

  Title: STATUS OF FOSTER CARE SCHEME UNDER THE DISTRICT CHILD PROTECTION UNITS (DCPUS) IN DELHI

  Author Name(s): Jasmin J, Dr. Archana Dassi

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b449-b459

 Year: October 2021

 Downloads: 801

 Abstract


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Alternative Care, Foster care, District Child Protection Units (DCPUs), Institutional care, Foster parents, Child in Need of Care and Protection (CNCP), Child Care Institution (CCI), Child Welfare Committee (CWC).

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  Paper Title: HAYAVADANA, A SAGA OF LOVE AND A BOND OF FRIENDSHIP AND A CRITICAL ANALYSIS OF VARIOUS THEMES BY GIRISH KARNAD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110171

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110171

  Register Paper ID - 212310

  Title: HAYAVADANA, A SAGA OF LOVE AND A BOND OF FRIENDSHIP AND A CRITICAL ANALYSIS OF VARIOUS THEMES BY GIRISH KARNAD

  Author Name(s): Ramen Goswami

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b443-b448

 Year: October 2021

 Downloads: 1140

 Abstract


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Religion,Kali,Love,Sex,Identity,Bonding

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  Paper Title: PROBLEMS OF TEACHING AND LEARNING ENGLISH IN INDIA AND A ROLE OF TEACHER

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110170

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110170

  Register Paper ID - 212399

  Title: PROBLEMS OF TEACHING AND LEARNING ENGLISH IN INDIA AND A ROLE OF TEACHER

  Author Name(s): Dr. Jyotsna

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b438-b442

 Year: October 2021

 Downloads: 873

 Abstract


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  Paper Title: Covid-19- Lockdown: Challenges in English Teaching: A Reflection.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110169

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110169

  Register Paper ID - 212360

  Title: COVID-19- LOCKDOWN: CHALLENGES IN ENGLISH TEACHING: A REFLECTION.

  Author Name(s): Dr. BATHULA SRIHARI RAO

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b431-b437

 Year: October 2021

 Downloads: 766

 Abstract


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Key words: The Century Disaster, crisis, trends and challenges, tech-savvy, positivity.

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  Paper Title: A SURVEY ON REAL TIME ANOMALY DETECTION TECHNIQUES IN IOT DATA STREAMS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110168

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110168

  Register Paper ID - 212388

  Title: A SURVEY ON REAL TIME ANOMALY DETECTION TECHNIQUES IN IOT DATA STREAMS

  Author Name(s): S.Subha

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b425-b430

 Year: October 2021

 Downloads: 901

 Abstract

Anomaly detection is one of the biggest problems in a wide range of applications. Anomaly detection has enticed substantial attention from the research community in the past few years owing to the development of IoT technology, low-cost solutions, and great impact in different application domains. It is concerned with the detection of new or unforeseen observations or sequences within the data being generated. Most of the existing anomaly detection techniques are extremely speci?c to the individual use-case, demanding expert knowledge of the techniques as well as the situation to which it is being applied. The IoT as a rapidly emerging ?eld provides several opportunities for this type of data analysis to be implemented. This review provides a deep understanding on the various anomaly detection techniques being applied to IoT data. Finally the current challenges being faced in the IoT domain while detecting anomalies have been summarized to showcase the potential research opportunities for the future.


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It, Anomaly Detection, Review

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  Paper Title: USE OF CLOUD APPLICATIONS BY YOUNGSTERS OF AURANGABAD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110167

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110167

  Register Paper ID - 212398

  Title: USE OF CLOUD APPLICATIONS BY YOUNGSTERS OF AURANGABAD

  Author Name(s): Dinesh M. Kolte, Dr. Veena R. Humbe, Bharti B. Balande

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b421-b424

 Year: October 2021

 Downloads: 770

 Abstract

The Cloud Computing and Mobile Apps technology has its own significance on youngsters these days. They are playing an important role in strong and flexible communication among people, especially among youngsters. The technology is enriched with lot of enhanced features and facilities which attracts the youngsters. This study includes the use of cloud applications by youngsters of Aurangabad located at Maharashtra State of India.


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Cloud computing, SaaS, PaaS, IaaS, Apps, Mobile Apps

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  Paper Title: IMPORTANCE OF VIRECHANA KARMA IN PAEDIATRIC PRACTICE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110166

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110166

  Register Paper ID - 212471

  Title: IMPORTANCE OF VIRECHANA KARMA IN PAEDIATRIC PRACTICE

  Author Name(s): Dr. Pawan Kumar Vishwakarma, Dr. Jinesh Kumar Jain, Dr. Deepa Sharma, Dr. Reeteh Kumar Verma, Dr. O.P. Dwivedi

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b414-b420

 Year: October 2021

 Downloads: 925

 Abstract

ABSTRACT Virechana Karma is the second procedure in Panchakarma which is considered as the best therapy to pacify pitta dosha. It is not only beneficial in adult but also in pediatric age group. There are many references that advocate Virechana therapy in children, like in case of eight types of pidika in children in Kashyapa Samhita, susnigdha Virechana has been mentioned. In fakka roga treatment shodhana (Virechana) with trivrita kshir (milk processed with operculina turpithum) is advised. Many other references are also available that indicated benefits of Virechana karma in children. It purifies Rasa-Raktadi dhatu, produces alertness in sensory system (Indriyas). Main indications of Virechana karma in children are Mandagni, Vishamagni, Arochaka, Avipaka, Gulma, Udavarta, Udara roga, pleeha, Pakvvashaya Ruja, Alsaka, Vibandha, Anaha, Chhardi, Krimikostha, Visarpa, Galaganda, Granthi, Apachi, Visphotak, Shwitra, Halimaka, Kamla, Pandu, Shwasa, Kasa etc. The commonly used Virechana drugs (therapeutic purgative) and virechanopaga (purgative associate) medicines in children are Draksha, Trivrita, Haritaki, Aragvadha, Ksheera, Triphala, Gandharva Taila. In pediatric age group there is predominance of Kapha in the body. Virechana karma occurs properly in the condition of manda (mild) kapha so there is need to treat kapha before performing Virechana in children. Virechana drugs in children should be palatable and generally mridu (mild) Virechana should be preferred.


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Virechana Karma, Therapeutic purgation, Virechana in children

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  Paper Title: GENESIS AND DEVELOPMENT OF PANCHAYATI RAJ INSTITUTION IN INDIA: AN OVERVIEW

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110164

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110164

  Register Paper ID - 212461

  Title: GENESIS AND DEVELOPMENT OF PANCHAYATI RAJ INSTITUTION IN INDIA: AN OVERVIEW

  Author Name(s): Abubakar Siddique

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b388-b396

 Year: October 2021

 Downloads: 845

 Abstract


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Panchayti Raj, 73rd Amendment Act, Women, Decentaralization

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  Paper Title: OPTIMISATION, PRODUCTION, IDENTIFICATION AND SCREENING OF ALPHA AMYLASE PRODUCING BACILLUS SPECIES FROM KITCHEN SOIL

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110163

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110163

  Register Paper ID - 212470

  Title: OPTIMISATION, PRODUCTION, IDENTIFICATION AND SCREENING OF ALPHA AMYLASE PRODUCING BACILLUS SPECIES FROM KITCHEN SOIL

  Author Name(s): Dr. Ranjana Singh

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b354-b387

 Year: October 2021

 Downloads: 742

 Abstract

Amylases are crucial enzymes which hydrolyze internal glycosidic linkages in starch and produce as primary products dextrins and oligosaccharides. Amylases are classified into ?-amylase, ?-amylase, and glucoamylase based on their three-dimensional structures, reaction mechanisms, and amino acid sequences. Amylases have innumerable applications in clinical, medical, and analytical chemistries as well as in food, detergent, textile, brewing, and distilling industries. Amylases can be produced from plants, animals, and microbial sources. Due to the advantages in microbial production, it meets commercial needs. The pervasive nature, easy production, and wide range of applications make amylase an industrially pivotal enzyme. Microorganisms are the most important sources for enzyme production. For production of enzymes for industrial use, isolation and characterization of new promising strains using cheap carbon and nitrogen source is a continuous process. Due to their biochemical diversity and the ease with which enzyme concentrations may be increased by environmental and genetic manipulation, attempts are now being made to replace enzymes, which traditionally have been isolated from complex eukaryotes. Starch degrading Amylolytic enzymes are most important in the biotechnology industries with huge application in food, fermentation, textile and paper. Amylases are obtained from various origins like plant, animal, bacterial and fungal.


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Bacillus, endospore, Amylolytic enzymes, ?-Amylase

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  Paper Title: DESCRIPTIVE STUDY TO ASSESS THE LEVEL OF ANXIETY REGARDING COVID-19 INFECTION AMONG ANTENATAL WOMEN IN ANTENATAL OPD OF CHHATRAPATI SHIVAJI SUBHARTI HOSPITAL AT MEERUT.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110162

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110162

  Register Paper ID - 212451

  Title: DESCRIPTIVE STUDY TO ASSESS THE LEVEL OF ANXIETY REGARDING COVID-19 INFECTION AMONG ANTENATAL WOMEN IN ANTENATAL OPD OF CHHATRAPATI SHIVAJI SUBHARTI HOSPITAL AT MEERUT.

  Author Name(s): Ms Aastha, Ms. T.C.Laltanpuii, Mrs Nisha Yadav

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b349-b353

 Year: October 2021

 Downloads: 742

 Abstract

ABSTRACT Introduction- The prenatal period is often accompanied by maternal mental distress associated with pregnancy itself. Pregnant women are often concern about foetal health and the outcome of childbirth. Besides the anxiety resulted from pregnancy, there are several other risk factors associated with the high anxiety prevalence during pregnancy. Pregnant women also face some special challenges due to the responsibility of caring for other children and family members. On the other hand, the need to receive regular care from maternity services increases the risk of exposure to infection with viruses in this population group coronavirus pandemic cause stress and anxiety among pregnant women in different parts of the world. Methodology- A total of 60 antenatal women of age between 21 to 35 years were selected by using purposive sampling technique. The research design used for the study was non experimental. The data was collected by using Hamilton Anxiety Rating Scale. The data analysis was done using the descriptive and inferential analysis. Result- The result shows that 36.6% of them were in the age group of 21-25 years, 46.6% were in the age group of 26-30 years and 16.6% of them were in the age group of 31-35 years. 65% of them are Hindu, 30% of them are Muslims, and 5% of them are Christians and no one from others. 15% of them having no formal education, 33.3% of them having primary education, 30% of them having secondary education and 21.6% are Graduate. 81.6% of them are housewife, 18.3% of them are employed and no one of them are self-employed. 70% of them are having nuclear family, 30% of them are having joint family and no one of them are having extended family. 50% of them are vegetarian, 21.6% of them are Eggetarian and 28.3% of them are Non-Vegetarian. 41.6% of them are Primi Gravid and then 58.3% of them are Multi Gravid. 30% of them are in their first trimester, 40% of them are in their second trimester and 30% of them are in their third trimester. 58.3% of them get information from Television/Radio, 20% of them get information from the Newspaper, no one of them get any kind of information from the Magazine and 21.6% of them get information through the Health Workers. the majority 34(56.6%) of antenatal women had moderate anxiety level and then 23(38.3%) antenatal women had mild anxiety level, 3(05%) of antenatal women had severe anxiety level. Overall subjects showing mean 16.53. The data depicts that the antenatal women had moderate anxiety level regarding covid-19 infection. the demographic variables are such as Age, Religion, Education, Occupation, Type of Family, Food Habits, Type of Parity, Duration of Pregnancy and Source of Information calculated chi-square value was less than the table value and P > 0.05 hence there was no significant association between anxiety score and selected demographic variables at 0.05 level of significance. Thus, the research hypothesis was rejected. Conclusion- The study shows that 38.3 % antenatal women were having mild anxiety level, 56.6% antenatal women were having moderate anxiety level and 5% antenatal women were having severe anxiety level.


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Key words: - Antenatal mother, anxiety, covid-19 infection,

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  Paper Title: HEMINGWAY`S THEMES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110161

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110161

  Register Paper ID - 212221

  Title: HEMINGWAY`S THEMES

  Author Name(s): Dr. Manisha Bhati

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b342-b348

 Year: October 2021

 Downloads: 777

 Abstract

struggle, love, sacrifice, confusion


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struggle, love, sacrifice, confusion

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  Paper Title: A STUDY OF WORKING CAPITAL MANAGEMENT OF GLENMARK PHARMACEUTICALS LIMITED

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110160

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110160

  Register Paper ID - 212469

  Title: A STUDY OF WORKING CAPITAL MANAGEMENT OF GLENMARK PHARMACEUTICALS LIMITED

  Author Name(s): DR.VIJAY NARAYAN GAIKWAD

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b335-b341

 Year: October 2021

 Downloads: 767

 Abstract

ABSTRACT Working capital management refers to all management decision and action that influence the dimensions and effectiveness of the working capital. This study has been done on working capital management of Glenmark Pharmaceuticals Limited. Efficient working capital management makes operation simple. It also helps to improve the company's profitability. Efficient working capital management systems generally use key overall performance indicators, including working capital ratios, inventory turnover rates, and collection rates, to identify areas that need to be considered to maintain liquidity and profitability. The main goal of working capital management is to maintain the operating cycle of working capital and ensure its orderly operation, minimize the capital cost of working capital, and maximize the return on working capital investment. So, an attempt has been made by the researcher to study the working capital management of Glenmark Pharmaceuticals Limited.


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Working Capital Management, Current Assets, Current Liabilities, Net working Capital,

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  Paper Title: ? EFFECT OF SPRINTING ABILITY DURING START ON THE PERFORMANCE 100 METERS: A KINEMATIC STUDY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110159

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110159

  Register Paper ID - 212389

  Title: ? EFFECT OF SPRINTING ABILITY DURING START ON THE PERFORMANCE 100 METERS: A KINEMATIC STUDY

  Author Name(s): Dr. Satpal Yadav

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b332-b334

 Year: October 2021

 Downloads: 751

 Abstract

The purpose of the study was to assess the effect of 2D kinematical selected variables on sprint start with Sprinting Performance of Novice Athletes. Six (3 National and 3 State level) athletes of Sports Authority of India, Guwahati has been selected for this study. The mean (M) and standard deviation (SD) of sprinters were age (17.44, 1.55), height (1.74. m, .84 m), weight (62.25 kg, 4.55), arm length (65.00 cm, 3.72) and leg length (96.35 cm, 2.71). Biokin-2D motion analysis system V4.5 can be used for acquiring two-dimensional kinematical data/variables on sprint start with Sprinting Performance. For the purpose of kinematic analysis a standard motion driven camera which frequency of the camera was 60 frame/ second i.e. handy camera of Sony Company were used. The sequence of photographic was taken under controlled condition. The distance of the camera from the athletes was 12 mts away and was fixed at 1.2-meter height. The result was found that National and State level athletes significant difference in there, Trajectory Knee, Trajectory Ankle, Displacement Knee, Displacement Ankle, Linear Velocity Knee, Linear Velocity Ankle and Linear Acceleration Ankle whereas insignificant difference was found between National and State level athletes in their Linear Acceleration Knee joint on sprint start with sprinting performance. For all the Statistical test the level of significance was set at p<0.05.


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2D Kinematic Analysis, Sprinting Ability, Sprinting Performance

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  Paper Title: CFD ANALYSIS OF PHASE CHANGING MATERIAL IN VARIOUS GEOMETRIES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110158

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110158

  Register Paper ID - 212453

  Title: CFD ANALYSIS OF PHASE CHANGING MATERIAL IN VARIOUS GEOMETRIES

  Author Name(s): Saurabh Dwivedi, Mr. Saumitro Sharma

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b327-b331

 Year: October 2021

 Downloads: 726

 Abstract

The melting behavior of a paraffin wax (A Phase Changing Material) in various geometries and configurations has been analyzed. The paraffin wax has been selected for the phase changing material. The various geometries are tapered vessel with hot wall outside, hemisphere section with hot wall outside and cylinder with hot wall outside. A 3-dimentional analysis of each geometry based on pressure a CFD analysis of model has been created in Fluent for simulating the Melting process. The most initial step in FEA is Pre-processing which is used to build and analyze a fluid flow model. It consists building of the models and then applying the mesh and entering the boundary conditions. Software is CATIA, it is mechanical design software which is used to create 3D modeling as it helps a designer to build and then mesh a model for computational fluid dynamics (CFD) and various scientific applications. FLUENT is a computer program for fluid flow modeling and transfer of heat in various types of complex geometries. It provides complete flexibility of meshing, including the ability of solving fluid flow problems using structured otherwise unstructured meshes those can be generated about complex geometries. The main aim of this study is to optimize the melting rate by changing the geometry of the object. Finally, the results calculated have been discussed in detail


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Melting Time; Phase Change Material; Paraffin Wax; Heat Storage; Geometries Configuration; CFD Analysis.

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  Paper Title: SELF-MEDICATION PRACTICES DURING COVID -19 IN PUNE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110157

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110157

  Register Paper ID - 212467

  Title: SELF-MEDICATION PRACTICES DURING COVID -19 IN PUNE

  Author Name(s): URSULA SUMANT, DR. DHANANJAY AWASARIKAR

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b320-b326

 Year: October 2021

 Downloads: 729

 Abstract

The purpose of this paper is to study the self -medication practices or the perspective of people towards self-medication. Most of the people are habitual of self -medication that they are not even able to stop themselves in the crucial period of Pandemic. The survey is conducted through online structured questionnaire from 50 respondents. With the objective to analyse the self-medication practices during Covid-19 especially in pune. , to study the impact of sources on self-medication practices and understands whether self-medication pattern helped people to save themselves from pandemic effect . Its observed that people used or adapted self-medication practices during covid-19


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Self-medication, Pandemic, Social Media, Covid-19, Drug Abuse, OTC, Prescription.

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  Paper Title: COMPARATIVE ANALYSIS OF OXYGEN EVOLUTION IN INDOOR PLANTS BASED ON ANTHRONE METHOD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110156

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110156

  Register Paper ID - 212378

  Title: COMPARATIVE ANALYSIS OF OXYGEN EVOLUTION IN INDOOR PLANTS BASED ON ANTHRONE METHOD

  Author Name(s): ASWINI G NAIR

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b283-b319

 Year: October 2021

 Downloads: 894

 Abstract

Houseplants are popular Indoor decorations. Light provides the energy plants need to make the food required for them to grow and flower. Lack of adequate light is the most common factor limiting the growth of plants in many areas of the home. Supplementary electric lighting is usually the easiest and least expensive way to provide enough light for plants that do not receive adequate natural light. Fluorescent tubes provide one of the best artificial light sources available for plants in the home. Photosynthesis helps the plant to get carbon from the air and adding it to its body-leaves, stems and roots. The rate of photosynthesis increases, when artificial light is used. Each molecule of carbon dioxide absorbed, adds one atom of carbon to the weight of the plant and produces one molecule of oxygen. We can therefore get an estimate of the amount of oxygen produced by weighing the plant.


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COMPARATIVE ANALYSIS OF OXYGEN EVOLUTION IN INDOOR PLANTS BASED ON ANTHRONE METHOD

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  Paper Title: IOT BASED PATIENT MONITORING AND FUTURE HEALTH ESTIMATION SYSTEM USING NODEMCU

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110155

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110155

  Register Paper ID - 212437

  Title: IOT BASED PATIENT MONITORING AND FUTURE HEALTH ESTIMATION SYSTEM USING NODEMCU

  Author Name(s): KAJAL DATTA SHINDE

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b277-b282

 Year: October 2021

 Downloads: 1021

 Abstract

The Internet is a revolution in information technology. Internet of Thing plays important role in health care application.In our system, body temperature sensor , heart rate monitor sensor, ECG sensor and pulse sensor are used for collecting the vital sign of a patient. The collected information is get transmitted via NodeMCU over the internet. For the transmission and reception of a data MQTT IoT protocol is used. As a result, the doctor can examine his patient from anywhere and anytime. The system allows doctors ,nurses as well as patient easily to use the computer for checking and to save in the database. The doctor or patient can see the analyzed data on IoT web page or in Android App (Blynk App).


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IoT, MQTT Protocol, Ubidots, Blynk App, NodeMCU

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  Paper Title: FACTORS INFLUENCING USE OF CHILD MODEL IN ADVERTISING ON ATTITUDE FORMATION-A STUDY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110154

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110154

  Register Paper ID - 212442

  Title: FACTORS INFLUENCING USE OF CHILD MODEL IN ADVERTISING ON ATTITUDE FORMATION-A STUDY

  Author Name(s): K.PRIYA, Prof. B.KRISHNA REDDY

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b269-b276

 Year: October 2021

 Downloads: 755

 Abstract

The field of advertising communication continues to be in a state of flux. New media and latest technologies promise to change the way people conduct business. Advertising is one sided persuasive communication from the advertiser to the target audience. It constitutes various factors like the message, the creation, source of message, the appeal, etc. Everyday consumers are exposed to large number of ads thus provides a challenge to the advertisers to adopt a strategy that achieves to perceive the mindsets of the audience. A consumer with low involvement rarely seek information and if the information is provided, the processing is passive. In most cases, consumers with low- involvement purchase product first and may or may not give any thought to product evaluation after use. Advertisers use experts, celebrities, models, and common man etc., to convey their message and all this depends on the kind of product endorsed. This paper focuses on the factors contributing to attitude formation based on the use of the child model in advertising.


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 Keywords

Advertising, low involvement, persuasive communication, attitude formation, message and appeal.

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  Paper Title: FOREIGN INSTITUTIONAL INVESTMENTS AND STOCK MARKETS -AN INDIAN PERSPECTIVE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110153

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110153

  Register Paper ID - 212439

  Title: FOREIGN INSTITUTIONAL INVESTMENTS AND STOCK MARKETS -AN INDIAN PERSPECTIVE

  Author Name(s): V. Sowmya Katyayini, B. Krishna Reddy

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b262-b268

 Year: October 2021

 Downloads: 758

 Abstract


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 Keywords

FII, Hot Money, Portfolio, Risk-Return, Volatility

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  Paper Title: THE SCIENCE BEHIND GOLDEN RICE

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2110152

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2110152

  Register Paper ID - 212423

  Title: THE SCIENCE BEHIND GOLDEN RICE

  Author Name(s): Rujul Tamhane

 Publisher Journal name: IJCRT

 Volume: 9

 Issue: 10

 Pages: b256-b261

 Year: October 2021

 Downloads: 1035

 Abstract


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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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