Volume 13 | Issue 1

 Abstract

These days, couples want their child to be more intelligent, psychologically, and physically healthy than they are. "Pumsavanam ithi pumsatva karakam karma" is the one of the shodasha karmas performed to ensure a fruitful and prosperous life. In pushyanakshatra, this process can be performed either prior to or right after conception in order to produce a healthy child. Garbhadharana and Garbhasthireekarana are its main goals. Here, Pumsavana karma is advised for conception. The topic chosen for this study is a way of treatment that will provide a better outcome with no side effects and is a cost-effective remedy due to its high success rate. Hence the article deals with the principles and practice of in detail.

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 Keywords

Garbhasthireekarana,Garbhadharana,Pumsavanam,Pushyanakshatra

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The advent of mobile marketing has revolutionize the retail industry, transforming how clientele interact with customers and influence their purchasing decisions. This study research the impact of mobile selling on retail shopping at Lulu Hypermarket, rivet on customer interlocking, purchasing behavior, and overall shopping experience. The research probe respective mobile selling scheme, include mobile apps, SMS forwarding, social media campaigns, and location-free-base marketing, to assess their potency in push sale and heighten customer loyalty. By analyze client feedback and sales agreement data point, the study spotlight the function of mobile selling in creating personalized shopping experience and further substantial-meter fundamental interaction. The determination provide valuable perceptivity for retailer looking to optimize their peregrine selling scheme and adapt to evolve consumer preferences in a competitive market.

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 Keywords

Mobile marketing,Retail shopping,Lulu Hypermarket,Customer Engagement,Purchasing Behavior,Mobile apps.

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In Ayurveda, "Yuvan Pidika" is a term that refers to a common skin condition observed during adolescence, characterized by the appearance of small, inflamed lesions on the face, back, and chest. This condition is primarily linked to hormonal changes during puberty, which lead to an imbalance of doshas, particularly Pitta dosha. Modern medicine correlates Yuvan Pidika with acne vulgaris, a dermatological disorder caused by clogged pores, excessive sebum production, and bacterial activity. Ayurveda provides a holistic perspective on Yuvan Pidika, emphasizing the role of internal and external factors, including dietary habits, lifestyle, and mental well-being. This ancient science offers natural remedies and preventive measures through herbal formulations, detoxification therapies, and a balanced diet to manage and reduce acne. This article explores the Ayurvedic understanding of Yuvan Pidika, its correlation with acne in modern dermatology, and the integrative approaches to treatment. In the present case study, female of age 27yrs visit in Ayurveda OPD had complaint of acne with pain and itching, redness and pus discharge from acne present on face and back since 7 months. She had associated complaint of loss of appetite, dizziness, disturbed sleep and irregular bowel evacuation since 1year. She took allopathic treatment but does'nt get satisfactory treatment, so she decided to switch on Ayurveda management for better cure and preventive care. On the basis of clinical presentation patient was diagnosed with Yuvan pidika. After 2 weeks of drug intervention Triphala guggulu tab 2BD, in combination with Arogyavardhini vati tab 1BD, Avipattikar churna 6gm HS, sarivadyasava 10 ml BD, patient get significant relief in symptoms.

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 Keywords

Yuvan pidika, acne vulgaris, arogya vardhini vati, triphala gughulu, sarivadyasav

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A performer-poet of Caribbean origin, living in England, Benjamin Zephaniah's (1958-2023) poetry aims to counterbalance the long-standing White supremacy that directly and/or indirectly jeopardizes the identity of the Black Britons. Widely regarded as one of the most distinct as well as controversial 'other' voices, he ventilates the experiences of racial discrimination and socio-cultural oppression that the Black and brown-skinned immigrants in Britain are susceptible to. But his poems do not simply throb with the tension and anguish of the marginalized but question the logic of domination. In his poems, by celebrating his ancestral Afro-Caribbean heritage, Zephaniah aims to pour a sense of resistance that would permit and encourage the 'coloured' people to feel proud of their difference. The present paper will discuss four poems of Zephaniah, like "We Refugees," "The Race Industry," "Neighbours," and "White Comedy," with a specific purpose to explore how the poet attempts to diminish the dominant ideology of Englishness/Whiteness with a view to articulating the suppressed voice of the Black immigrants. The poems to be discussed amply show that even words of compassion and empathy are not without self-congratulatory politics, satisfying ultimately the White ego. Zephaniah, therefore, always warns the readers of the unrecognizable operation of linguistic and cultural dominance that intends to hegemonize and control the oppressed. The present paper, hence, proposes to examine how the said poems delve into the biased socio-cultural matrix of England to reveal the 'reality' behind its mask of democracy and secularism. It will also focus on how Zephaniah, in these poems especially, proposes a politics of alterity, not of alienation, as a potential means to survive and sustain in the exclusively hierarchical English society.

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Alienation, Alterity, Race, Black Briton

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This study employed a cross-sectional design to assess perceived stress levels among security and non-security workers in Bengaluru. The objective was to explore whether significant differences existed in stress levels between these two occupational groups. A representative sample of 280 participants was selected, with 140 security workers and 140 non-security workers. Perceived stress levels were measured using the 10-item Cohen's Perceived Stress Scale (PSS-10). Statistical analysis, including Z-test results, indicated that non-security workers reported significantly higher stress levels compared to security workers. These findings highlight the potential impact of distinct job demands, unstructured work environments, and variable work content on stress among non-security workers, emphasizing the importance of tailored stress management interventions to address these challenges.

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perceived stress, security workers, non-security workers, stress management, Cohen's Perceived Stress Scale, work environment.

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 Abstract

Urbanization has led to significant biodiversity loss due to habitat destruction, pollution, and climate change. As cities expand, natural ecosystems are fragmented, reducing green cover and disrupting ecological interactions. However, home gardening presents a viable solution to counteract these negative effects by providing crucial habitats for various species, including pollinators, birds, and beneficial insects. By cultivating native plants, creating microhabitats, and adopting sustainable practices, urban residents can enhance biodiversity within their living spaces, transforming cities into greener and more ecologically resilient environments. Biodiversity plays a crucial role in ecosystem stability, air and water purification, climate regulation, and human well-being. However, conventional urban landscapes--characterized by monoculture lawns, concrete structures, and pesticide-laden environments--offer limited ecological benefits. Home gardens, whether in backyards, balconies, terraces, or community plots, serve as essential biodiversity hotspots by fostering plant diversity, supporting pollinators, improving soil health, and providing shelter for small wildlife. These gardens act as stepping stones between fragmented natural areas, helping species navigate and adapt to urban environments. One of the primary ways home gardening enhances biodiversity is through plant diversity. A well-planned garden includes native flowering plants, shrubs, trees, and ground cover, creating multiple habitat layers. This structural complexity attracts pollinators like bees, butterflies, and hummingbirds, which are essential for plant reproduction and ecosystem stability. Additionally, home gardens improve soil health by promoting microbial diversity through composting and organic gardening practices. The presence of diverse plant root systems enhances soil aeration, nutrient cycling, and water retention, reducing the need for chemical fertilizers. Water conservation is another key benefit of home gardening. By incorporating rain gardens, birdbaths, small ponds, and permeable landscaping, urban gardens support amphibians, insects, and birds while mitigating the effects of urban flooding. Sustainable irrigation practices, such as rainwater harvesting and mulching, further enhance water conservation efforts. Additionally, home gardens contribute to climate regulation by reducing urban heat through transpiration, shading, and carbon sequestration. Green roofs and vertical gardens not only improve air quality but also provide additional green spaces for wildlife. Furthermore, home gardening helps control invasive species by promoting indigenous flora, which supports native wildlife. Many invasive species disrupt food chains and outcompete local plants, reducing biodiversity. By selecting native plants and avoiding chemical pesticides, home gardeners can restore ecological balance and encourage natural pest control through beneficial insects such as ladybugs, spiders, and predatory wasps. Successful urban gardening initiatives worldwide demonstrate the potential of home gardens in biodiversity conservation. Programs like Singapore's community gardening initiative, the Pollinator Pathway Project in the USA, and India's urban terrace gardening movement highlight how collective efforts can transform cities into thriving ecological hubs. These initiatives emphasize the importance of education, policy support, and community involvement in promoting biodiversity-friendly gardening practices. To maximize biodiversity benefits, policymakers should provide incentives for sustainable gardening, integrate green spaces into urban planning, and encourage citizen participation in conservation efforts. Through home gardening, urban residents can contribute to environmental sustainability, improve their quality of life, and play a pivotal role in restoring biodiversity in cities. As urbanization continues, embracing nature-based solutions like home gardening is essential for building resilient and sustainable urban ecosystems.

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Urban biodiversity, Home gardening, Habitat creation, Native plants, Pollinators, Soil health, Microbial diversity, Water conservation, Aquatic habitats, Climate regulation,Air purification, Invasive species, Ecosystem services, Sustainable gardening, Community gardens, Green spaces, Urban sustainability, Biodiversity conservation.

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The Indian Fast-Moving Consumer Goods (FMCG) sector plays a pivotal role in the country's economic framework, offering a wide range of daily consumer products and services. The Tata Group, a renowned and trusted conglomerate, has made significant inroads into this sector, emphasizing quality and innovation. This study explores the intricate relationship between consumer perception and stock market performance of Tata Group's FMCG sector. By examining factors such as product quality, brand reputation, marketing strategies, and corporate social responsibility (CSR) initiatives, the research highlights how these elements influence consumer trust and investor confidence. Using statistical tools like Chi-square and ANOVA, this paper provides an empirical analysis based on 100 samples, offering insights into the trends, patterns, and factors connecting consumer behavior with stock performance. This study not only aims to bridge the gap between consumer perception and market valuation but also provides strategic insights for enhancing brand loyalty and financial performance in a competitive market environment.

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Fast Moving Consumer Goods[FMCG]

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Background: Globally, Type-II diabetes mellitus (T2DM) is a significant public health concern, especially in rural regions with low healthcare access and awareness. Due to a lack of awareness about preventative measures, rural populations in India are more vulnerable to the rising prevalence of T2DM. The purpose of this study is to assess how well an information, education, and communication (IEC) package can increase rural people' awareness of T2DM prevention in Kathua, Jammu, and Kashmir. Methods: For this investigation, a pre-experimental, one-group pre-test-post-test design was used. 400 adults in rural areas were chosen by non-probability convenience sampling. A systematic knowledge questionnaire that was given both before and after the IEC intervention was used to gather data. Pre-test and post-test knowledge scores were compared in order to evaluate the intervention's efficacy. Results: The pre-test results showed that 67.25% of participants had inadequate knowledge regarding T2DM prevention. After the IEC intervention, 61.5% of participants demonstrated adequate knowledge, while only 6.25% had inadequate knowledge. A significant improvement in knowledge was observed, with a p-value of < 0.0001, indicating the effectiveness of the IEC package in enhancing participants' understanding of T2DM prevention. Conclusion: The IEC package significantly improved knowledge about T2DM prevention among rural adults in Kathua. This study suggests that IEC-based interventions are effective tools for raising awareness and promoting preventive measures in rural communities, which could contribute to reducing the burden of T2DM.

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Keywords: Type-II Diabetes Mellitus, Information Education Communication (IEC), Rural Health, Preventive Measures, Knowledge Enhancement

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Fair Value Accounting (FVA) has transformed financial reporting by providing more transparent and market-relevant information. However, its application introduces volatility and complexity in financial statements. This paper explores the benefits and challenges of FVA, its impact on balance sheets and income statements, and its role in financial decision-making. Through case studies and graphical representations, we analyze how businesses adjust to FVA regulations and the effects on investors and stakeholders. The findings suggest that while FVA enhances transparency, it also requires careful regulatory oversight to mitigate market fluctuations.

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Fair Value Accounting, Financial Statements, IFRS, GAAP, Market Volatility, Financial Reporting, Asset Valuation

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Perceived Social Support, Psychological Well-being, Thalassemia Patients, Chronic Disorder

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The underlying philosophy of Harivansh Rai Bachchan's 'Madhushala'

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The underlying philosophy of Harivansh Rai Bachchan's 'Madhushala'

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This paper explores the role of women in spirituality through the lens of Vedanta, one of the foundational schools of Indian philosophy. Vedanta, derived from the Upanishads, Brahma Sutras, and the Bhagavad Gita, posits a non-dualistic understanding of reality, emphasizing that the essence of the individual self (Atman) is identical to the ultimate reality (Brahman). Despite this philosophical framework advocating for spiritual equality, historical and cultural contexts have often marginalized women's roles in spiritual practices. By examining ancient texts, such as the Upanishads, and notable figures like Gargi and Maitreyi, this study highlights the significant contributions of women in early Vedantic discourse. It further discusses the emergence of Bhakti movements, which provided women with avenues for spiritual expression and leadership, exemplified by figures such as Mirabai. The paper also addresses modern interpretations of Vedanta by contemporary thinkers like Swami Vivekananda and Sri Aurobindo, who emphasized the importance of women's empowerment within spiritual contexts. Ultimately, the analysis reveals a tension between Vedantic ideals of gender transcendence and the historical realities of women's participation in spirituality. The paper concludes by asserting that while challenges persist, the evolving role of women in Vedantic spirituality reflects a dynamic interplay between ancient wisdom and contemporary feminist perspectives, fostering a more inclusive spiritual landscape.

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Women in spirituality, Feminism and Vedanta, Historical figures in Vedanta, Feminist critiques, Women's roles in religion.

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Psyllium (Plantago ovata), a rich source of soluble and insoluble dietary fiber, boasts an impressive nutritional profile. Native to Persia and extensively cultivated in India, psyllium husk contains up to eight times more soluble fiber than oat bran, rendering it highly effective for various health applications.Its multifaceted benefits extend to pharmaceutical applications, where it serves as a natural disintegrant, gelling, suspending, and emulsifying agent, enhancing drug formulation and delivery. The bioactive compounds present in psyllium exhibit a broad spectrum of biological activities, including antioxidant, anti-inflammatory, antimicrobial, anticancer, and cardioprotective effects, which collectively contribute to disease prevention, health promotion, and overall well-being.Traditionally employed to treat constipation, diarrhea, and hypercholesterolemia, psyllium husk has demonstrated potential in managing obesity, diabetes, and heart disease, contributing to healthy aging. Despite its extensive health benefits, research on incorporating psyllium into food products remains limited. This review aims to highlight psyllium's pharmaceutical and pharmacological attributes, emphasizing its potential in innovative food formulations to support global health and well-being. Developing psyllium-fortified, low-calorie food products could address public health concerns while promoting nutritional awareness. Adequate water intake alongside psyllium consumption is essential to maximize its therapeutic efficacy.

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Psyllium husk, dietary fiber, pharmaceutical applications, bioactive compounds, obesity management, diabetes management, food fortification, health benefits

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Creative Commons Attribution 4.0 and The Open Definition

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Cattle farming is a vital part of the agricultural industry. However, one of the challenges that farmers face is the difficulty in monitoring their cattle and preventing them from wandering outside the designated area. This project aims to address this problem by developing a cattle detection system using IR sensors and a NodeMCU board. The system consists of three IR sensors placed at the entrances to a field, which detect when a cattle enters the field. The sensor data is sent to a NodeMCU board, which is programmed to generate alerts over the internet using a Blynk server. The alerts can be received on a smartphone, or any device connected to the internet. Additionally, a buzzer is used to generate sound alerts for people in the vicinity of the field. The project involves the use of the Arduino IDE to write the code for the system and the installation of the sensors, NodeMCU board, and buzzer at the entrances to the field. The sensors are connected to the NodeMCU board, which processes the data and sends it to the Blynk server. The Blynk app is used to configure the alerts and receive notifications. The system is intended to help farmers monitor the movement of their cattle and prevent them from wandering outside the designated area. It can also be expanded to include additional features such as camera feeds and data logging. With this system, farmers can receive alerts in real-time and respond quickly to any issues that arise. It can help reduce the workload of farmers and improve the overall efficiency of the cattle farming industry. In conclusion, the cattle detection system developed in this project provides an innovative solution to the problem of monitoring cattle in a field. It combines the use of IR sensors, a NodeMCU board, and a Blynk server to provide real-time alerts and sound alerts for people in the vicinity of the field. This project can be useful for farmers, agricultural companies, and anyone involved in the cattle farming industry.

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IOT Based

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Abstract This paper explores the integration of nutritional strategies into educational frameworks as a new paradigm for enhancing student achievement, employing data mining techniques to uncover insights into the relationship between student nutrition and academic performance. The growing body of research underscores the critical link between nutrition and cognitive development, highlighting how dietary habits influence academic performance, concentration, and overall well-being. By incorporating targeted nutritional interventions within educational settings, schools can foster environments that support both the physical and intellectual growth of students. The proposed integration of data mining techniques allows for a deeper understanding of the factors affecting academic success. Through the analysis of large datasets from school meal programs, dietary habits, and academic outcomes, this paper aims to identify patterns that could lead to more effective nutritional interventions. Ultimately, the paper advocates for a holistic approach to student development, where policymakers, educators, and parents collaborate to create healthier, more academically conducive environments.

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Educational Performance, Balanced Diet, Cognitive Development, Nutrition Policies, Academic Success, School Meal Programs, Nutritional Deficiencies, Data Mining

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Creative Commons Attribution 4.0 and The Open Definition

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The agricultural sector is the backbone of many economies, providing livelihoods for millions and ensuring food security globally. However, it faces persistent challenges that undermine its growth and sustainability. One of the most pressing issues is the detrimental role of intermediaries or middlemen in the supply chain. In traditional agricultural systems, intermediaries dominate the value chain, exercising control over pricing, distribution, and market access. This often results in significant inefficiencies, including unfair pricing, wastage, and limited market reach for farmers. Consequently, farmers, who bear the labour-intensive burden of production, receive only a minimal share of the profits. These inefficiencies perpetuate income disparity and exploitation, leaving farmers vulnerable to economic instability. This emerges as a pioneering solution to address these systemic issues, fostering a transparent, equitable, and sustainable agricultural ecosystem. By leveraging technology and innovation, this empowers farmers to regain control over their livelihoods, ensuring fair pricing, improved market access, and sustainable practices

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 Keywords

Agriculture Farmers Intermediaries Supply Chain Market Access Fair Pricing Technology Mobile Application Marketplace Direct Communication Sustainability Transparency Real-Time Information Market Prices Firebase Realtime Database Digital Platform Agricultural Practices Horticultural Practices Community Empowerment Eco-Friendly Practices Digital Divide Language Barrier Resistance to Technology Market Volatility Competition Data Flow Diagram (DFD) Sequence Diagram User Interface Design Mobile App D

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--Artificial Intelligence (AI) has increasingly become a transformative force in education, particularly in Learning Management Systems (LMS). This paper explores the integration of AI technologies within LMS platforms to enhance personalized learning, streamline administrative processes, and improve edu cational outcomes. Key AI applications include adaptive learning, automated grading, predictive analytics for student performance, and intelligent tutoring systems. AI-driven LMS platforms offer the potential to create more engaging, efficient, and data-driven learning environments. However, challenges such as data privacy, algorithmic bias, and the need for robust infrastructure also arise. This paper provides an overview of current AI implementations in LMS, discusses the benefits and limitations, and proposes future directions for research in this domain.

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Artificial Intelligence (AI), Learning Manage ment Systems (LMS), Personalized Learning, Adaptive Learning, Automated Grading, Predictive Analytics, Intelligent Tutoring Systems, Data Privacy, Algorithmic Bias, Educational Technol ogy

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Osteoporosis is a systemic skeletal disorder characterized by decreased bone mineral density (BMD), leading to bone fragility and an increased risk of fractures. It is particularly prevalent in postmenopausal women due to estrogen deficiency, with significant variations in prevalence across regions. Osteoporosis can be classified into primary (age-related or postmenopausal) and secondary forms, the latter arising from various underlying conditions or medications. Postmenopausal osteoporosis, resulting from hormonal changes after menopause, significantly accelerates bone loss, particularly in the trabecular bone. The pathophysiology involves an imbalance between bone resorption and formation, exacerbated by estrogen deficiency. Risk factors for osteoporosis include non-modifiable factors such as age, gender, and family history, and modifiable factors such as smoking, calcium deficiency, and sedentary lifestyle. Diagnosis relies on bone mineral density (BMD) assessments through DXA scans, with treatment options including pharmacological therapies (e.g., hormone replacement therapy, bisphosphonates, and anabolic agents) and non-pharmacological strategies (e.g., dietary recommendations, exercise, and lifestyle changes). Effective management of osteoporosis involves a combination of medications, supplements, and lifestyle modifications to prevent fractures and improve quality of life.

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Osteoporosis, Bone Mineral Density (BMD), Postmenopausal Osteoporosis, Estrogen Deficiency, Hormone Replacement Therapy, Bisphosphonates, Anabolic Agents.

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Creative Commons Attribution 4.0 and The Open Definition

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Higher education is undergoing rapid transformation, driven by advancements in technology, changes in student demographics, and evolving pedagogical approaches. This abstract explores emerging trends in higher education, focusing on key areas such as online learning, competency-based education, personalized learning pathways, and the integration of artificial intelligence and data analytics. The rise of online learning platforms has democratized access to education, allowing learners to access courses from anywhere in the world. Additionally, competency-based education emphasizes mastery of specific skills and competencies, providing learners with flexible pathways to degree completion. Personalized learning approaches leverage technology to tailor educational experiences to individual student needs, promoting deeper engagement and retention. Furthermore, the integration of artificial intelligence and data analytics enables institutions to enhance teaching and learning processes, personalize learning experiences, and improve student outcomes. This abstract discusses the implications of these emerging trends for educators, policymakers, and stakeholders in higher education, highlighting opportunities and challenges in shaping the future of learning.

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Technology, Artificial Intelligence, Educational Apps, Higher Education

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Transport is essential to civilization and economic development since it unifies the economy and provides services. It enhances productivity, widens markets and introduces new economic stimuli. The transport sector also plays a vital role in communication systems, connecting production, marketing, distribution, and services centers. APSRTC Nellore region has 819 buses serving 42,294 passengers daily. The performance evaluation of APSRTC Nellore region, in Financial, Operational and Physical aspects to ensure an efficient, adequate, economical road transport service system in the region. The Andhra Pradesh State Road transportation corporation (APSRTC) Nellore region has been serving lakhs of passengers in the Nellore district, with 70.30% of the population being rural. This research paper assesses the operational, financial and physical performance to identity bottlenecks and suggesting strategies for improvement. To achieve the objective the secondary data was collected from APSRTC region office regarding financial, operational and physical aspects. This work divided into three areas and analyses the performance evaluation of APSRTC Nellore region concluded with suggestions.

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Key Words: APSRTC Nellore Region, performance evaluation.

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