IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: A STUDY ON ORGANIZATIONAL CULTURE IN TCS (TATA CONSULTENCY SERVICES)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020014
Register Paper ID - 250762
Title: A STUDY ON ORGANIZATIONAL CULTURE IN TCS (TATA CONSULTENCY SERVICES)
Author Name(s): G.Sathwika
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 121-131
Year: January 2024
Downloads: 889
Organizational culture is a system of philosophies, ideologies, values, assumptions, beliefs, attitude and expectation that knit the organization together and shared by its employees. It reflects characteristics of an organization which differentiates one from another, ranging from internal policies, public relations and customer service. Organizational culture influences day to day activities of an employee. It is a collaborative process of creating awareness and understanding difference between individual's perspective and varied interests that from others. It also brings perspective alignment of organization and its employes. This expand the definition beyond patterns of behaviour into jointly held beliefs. Organizational culture should not be underestimated, and research as indicated that the culture of and organization as a strong influence on how the organization tackles problems and questions, sets strategy and creates the structures that determine the work activities and relationships of organizational members and also on how members behave when carrying out their organizational activities.
Licence: creative commons attribution 4.0
A STUDY ON ORGANIZATIONAL CULTURE IN TCS (TATA CONSULTENCY SERVICES)
Paper Title: GENDER EQUALITY IN THE WORKPLACE IN IT SECTOR
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020013
Register Paper ID - 250763
Title: GENDER EQUALITY IN THE WORKPLACE IN IT SECTOR
Author Name(s): K.Bhavani
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 113-120
Year: January 2024
Downloads: 370
Gender equality in the workplace is a crucial aspect of fostering a diverse and inclusive environment in the information technology(IT) sector . As the IT industry continues to evolve and play a central role in shaping the global economy, addressing gender disparities becomes paramount. This abstract explores key considerations and initiatives that contribute to achieving gender equality in the IT sector. It delves into strategies such as equal opportunities , leadership representation, flexible work policies, education and training, mentorship, and initiatives encouraging STEM education for girls. Transparent pay practices, employee resource groups, a supportive workplace culture, and family-friendly policies, are also highlighted. Regular diversity and inclusion assessments and participation in industry- wide initiatives are emphasized as essential components of a sustained commitment to gender equality. Recognizing the ongoing nature of this endeavor, the abstract underscores the benefits of a diverse workforce in driving innovation and enhancing overall organizational performance within the dynamic landscape of the IT sector.
Licence: creative commons attribution 4.0
Gender equality, growth rate, inequality, equal opportunity, women Empowerment, STEM Equality.
Paper Title: DIGITAL BANKING (UPI PAYMENTS) EFFECT ON INDIAN ECONOMY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020012
Register Paper ID - 250764
Title: DIGITAL BANKING (UPI PAYMENTS) EFFECT ON INDIAN ECONOMY
Author Name(s): MR.B.SUDHAKAR REDDY, MACHUKURI ANUSHA
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 105-112
Year: January 2024
Downloads: 319
India is the world's largest nation with a population of more than 142.86 crore population, has surpassed china. The implementation of a digital payment system is important in order to transform India in to digital India. The government of India launched digital India Programme in July 1, 2015. by prime minister Shri Narendra Modi, the Programme Focuses on the three main vision areas; digital infrastructure as a core utility to every citizen, governance and services on demand, and digital empowerment of citizens. The government wants to provide. the internet, mobile phones and bank accounts to every citizen, through online and mobile platforms, make financial transactions electronic and cashless, and availability of digital resources across the country. The demonetization policy in India. had a significant impact on the country's economy, and also reason for the growth of digital payments in India.in order to transform India in to digitally empowered society and knowledge economy.
Licence: creative commons attribution 4.0
Demonetization, cashless economy, digital India, digital transactions, digital resources.
Paper Title: DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020011
Register Paper ID - 250765
Title: DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT
Author Name(s): B.SUSHMITHA, DR.U. PADMAVATHI
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 96-104
Year: January 2024
Downloads: 337
Digital transformation in supply chain management revolutionizes traditional processes by integrating advanced technologies. The current study explores the profound impact of digitalization on optimizing supply chain efficiency and responsiveness. leveraging technologies such as IoT, AI, and Blockchain , organizations gain real-time visibility into their supply networks ,It enhances decision -making and risk management . Automation streamlines operations, reducing errors and costs .the integration of predictive analytics enables proactive inventory management, minimizing stockouts and overstock situations. Collaborative platforms facilities seamless communication between stakeholders, fostering a more agile and interconnected supply chain ecosystem. Digital transformation in supply chain management is imperative for business seeking to adapt to the rapidly evolving landscape, ensuring competitiveness, resilience, and enhanced customer satisfaction through faster deliveries and improved order accuracy. Digitalization navigates the complexities of a global supply chains, embracing digital technologies is a strategic imperative for a staying competitive in the modern market place. Therefore current study is focused on digitalization in supply chain management.
Licence: creative commons attribution 4.0
Digital transformation, supply chain management, technologies, IoT, AI.
Paper Title: A study on impact of Remote work at IBM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020010
Register Paper ID - 250766
Title: A STUDY ON IMPACT OF REMOTE WORK AT IBM
Author Name(s): Firdous Fathima
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 86-95
Year: January 2024
Downloads: 400
Remote work is a kind of work process that helps the workers to do their job activities from distance or out of work surroundings. This study helps us to know the impact of remote work on employees of IBM and the impact of remote work on the employee's productivity. As we start to move beyond to COVID-19, a rise in remote working looks set to be the change in work practices most likely to stick long term. This research contributes to an important growing research agenda on remote and hybrid working, investigating its relationships with employee wellbeing, leader -member exchange. The primary data is collected by conducting an online survey to the employees of IBM through Google-form. Simple convenient sampling method is used to secondary data also collected from articles and reports. There is a positive and negative impact of remote work on the IBM employee productivity.
Licence: creative commons attribution 4.0
Remote work, Improve working condition, productivity, IBM
Paper Title: THE IMPACT OF DEMONETIZATION ON AGRICULTURAL SECTOR IN TELANGANA STATE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020009
Register Paper ID - 250767
Title: THE IMPACT OF DEMONETIZATION ON AGRICULTURAL SECTOR IN TELANGANA STATE
Author Name(s): G.GEETHA BHAVANI
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 76-85
Year: January 2024
Downloads: 352
Agriculture is the foundation of our nation's economy. Generally, farmers depend on cash as it is useful for their current transactions. Demonetisation made it difficult for the cash withdrawal from banks. The farmers were unable to draw huge amount to pay their expenses for cultivation. So, they have postponed their works which leads to reduction in agricultural production. Indian government has decided to demonetize the two highest denomination banknotes, causing huge problems for farmers. Their savings as well as payment mode were only on cash. Due to this, the agricultural labour the below poverty level have become jobless for few months. To address these issues, this study is conducted to investigate the impact of demonetization on the agricultural sector. The data used for the impact of demonetisation on agricultural sector has been collected from both primary and secondary sources.
Licence: creative commons attribution 4.0
Demonetisation, Agricultural sector, Bank, Farmers, Credits, black money, corruption, RBI
Paper Title: DIGITAL BANKING (UPI PAYMENTS) EFFECT ON INDIAN ECONOMY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020008
Register Paper ID - 250768
Title: DIGITAL BANKING (UPI PAYMENTS) EFFECT ON INDIAN ECONOMY
Author Name(s): MR.B.SUDHAKAR REDDYMR.B.SUDHAKAR REDDY, MACHUKURI ANUSHA
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 68-75
Year: January 2024
Downloads: 379
India is the world's largest nation with a population of more than 142.86 crore population, has surpassed china. The implementation of a digital payment system is important in order to transform India in to digital India. The government of India launched digital India Programme in July 1, 2015. by prime minister Shri Narendra Modi, the Programme Focuses on the three main vision areas; digital infrastructure as a core utility to every citizen, governance and services on demand, and digital empowerment of citizens. The government wants to provide. the internet, mobile phones and bank accounts to every citizen, through online and mobile platforms, make financial transactions electronic and cashless, and availability of digital resources across the country. The demonetization policy in India. had a significant impact on the country's economy, and also reason for the growth of digital payments in India.in order to transform India in to digitally empowered society and knowledge economy.
Licence: creative commons attribution 4.0
Demonetization, cashless economy, digital India, digital transactions, digital resources.
Paper Title: A STUDY ON WORK LIFE BALANCE OF WOMEN WORKING IN WIPRO
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020007
Register Paper ID - 250769
Title: A STUDY ON WORK LIFE BALANCE OF WOMEN WORKING IN WIPRO
Author Name(s): Nayakoti Tejaswini, Hima Bindu
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 59-67
Year: January 2024
Downloads: 299
The Indian economy saw a growth in job prospects in the hospitality sector following liberalization of the economy in the last decade of the twentieth century. A multitude of professional prospects have been made possible by automation and computerization, particularly for educated women in the IT and software industries where desk jobs are the norm and decent incomes are available. These jobs may be stressful at work, though, because they also need numerous hours and a driven by deadlines mentality. IT professionals who have a home commitment find it challenging to maintain a work-life balance. The study collected data from female IT workers via questionnaires and concerns surveys. The study also looks at the reasons of work-life balance and potential solutions. KEYWORDS: Work life balance, work pressure, family obligation.
Licence: creative commons attribution 4.0
A STUDY ON WORK LIFE BALANCE OF WOMEN WORKING IN WIPRO
Paper Title: A Study on Grievance handling Procedure in "AUROBINDO PHARMA" company
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020006
Register Paper ID - 250770
Title: A STUDY ON GRIEVANCE HANDLING PROCEDURE IN "AUROBINDO PHARMA" COMPANY
Author Name(s): N.Anusha
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 47-58
Year: January 2024
Downloads: 308
Aurobindo Company prioritizes an efficient grievance handling system to ensure a harmonious work environment. The company recognizes the significance of addressing employee concerns promptly and impartially. A structured approach is employed, encompassing clear channels of communication and designated grievance resolution mechanisms. Emphasis is placed on confidentiality and fairness throughout the process, fostering trust and transparency. Researcher was supported by stratified random sampling of 100 employees .Structured questionnaire method is used to collect the data. The data was analysed through the percentage analysis and cross tabulation method. Control in their effort to understand the issues of employees and remedy the issues amicably have a higher chance of maintain a lifestyle of high overall performance.
Licence: creative commons attribution 4.0
A Study on Grievance handling Procedure in "AUROBINDO PHARMA" company
Paper Title: A Study on Compensation Management in TCS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020005
Register Paper ID - 250771
Title: A STUDY ON COMPENSATION MANAGEMENT IN TCS
Author Name(s): Mrs.K.Sri Ranga Lakshmi, R.Sagarika
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 37-46
Year: January 2024
Downloads: 474
Compensation management at Tata Consultancy Services (TCS) involves a comprehensive approach to rewarding employees for their contributions. TCS emphasizes a mix of monetary and non-monetary benefits to attract, retain, and motivate its workforce. The compensation structure encompasses competitive salaries, performance-based incentives, bonuses, and various allowances. TCS also offers a range of non-monetary perks, including health and wellness programs, career development opportunities, and work-life balance initiatives. The company's compensation philosophy aligns with its performance-driven culture, emphasizing meritocracy and recognition for exceptional work. TCS regularly evaluates and adjusts its compensation strategies to remain competitive in the industry while ensuring fair and equitable rewards for its diverse workforce. Overall, TCS's compensation management is integral to fostering employee satisfaction, engagement, and overall organizational success.
Licence: creative commons attribution 4.0
A Study on Compensation Management in TCS
Paper Title: INFLUENCER MARKETING IN TODAY'S DIGITAL WORLD BY LAKME
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020004
Register Paper ID - 250772
Title: INFLUENCER MARKETING IN TODAY'S DIGITAL WORLD BY LAKME
Author Name(s): J.POORNIMA, N. HimaBindu
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 28-36
Year: January 2024
Downloads: 380
In today's dynamic digital era, influencer marketing stands as a transformative force, redefining brand-consumer relationships. As traditional advertising diminishes in impact, influencers on social media platforms emerge as trusted voices shaping consumer behavior. This article explores the multifaceted influence of this strategy on businesses, emphasizing its role in amplifying brand visibility, fostering authenticity, and delivering measurable returns on investment. The ecosystem, ranging from macro to micro-influencers, allows for tailored, personalized approaches, while the rise of niche influencers targets specific audience segments with precision. Evolving dynamics encompass sustained relationships, challenges in credibility management, and the exploration of innovative content formats. Looking ahead, influencer marketing's future lies in video content, augmented reality integration, social responsibility alignment, exploration of new platforms, and adherence to data privacy regulations. In navigating this landscape, brands that prioritize authenticity and adaptability are poised to thrive in the ever-changing digital realm.
Licence: creative commons attribution 4.0
INFLUENCER MARKETING IN TODAY'S DIGITAL WORLD BY LAKME
Paper Title: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BANKING
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020003
Register Paper ID - 250773
Title: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BANKING
Author Name(s): Mrs. Ch. Deepthi, M. Sravani
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 18-27
Year: January 2024
Downloads: 314
In today's dynamic digital era, influencer marketing stands as a transformative force, redefining brand-consumer relationships. As traditional advertising diminishes in impact, influencers on social media platforms emerge as trusted voices shaping consumer behavior. This article explores the multifaceted influence of this strategy on businesses, emphasizing its role in amplifying brand visibility, fostering authenticity, and delivering measurable returns on investment. The ecosystem, ranging from macro to micro-influencers, allows for tailored, personalized approaches, while the rise of niche influencers targets specific audience segments with precision. Evolving dynamics encompass sustained relationships, challenges in credibility management, and the exploration of innovative content formats. Looking ahead, influencer marketing's future lies in video content, augmented reality integration, social responsibility alignment, exploration of new platforms, and adherence to data privacy regulations. In navigating this landscape, brands that prioritize authenticity and adaptability are poised to thrive in the ever-changing digital realm.
Licence: creative commons attribution 4.0
Artificial intelligence, machine learning, bank, financial institutions, consumer satisfaction.
Paper Title: TO STUDY ON INVESTMENTS IN STARTUPS IN INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020002
Register Paper ID - 250774
Title: TO STUDY ON INVESTMENTS IN STARTUPS IN INDIA
Author Name(s): Sudhakar reddy, S.Yamuna
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 10-17
Year: January 2024
Downloads: 273
Making investments in the startups will stand as the major decision as these are the only ideas that cannot be predicted and has not been taken birth as a fully exposed company. But the process of transformation need investments. People those are interested in investing in the startups are high risk takers. Investments in startups provide wings to the innovation. THE ANGEL INVESTORS plays a vital role as they invest for ideas that has no physical existence. They provided the initial capital or the SEED capital to the startups. And the other investors like HIGH NETWORTH INDIVIDUALS, BRIDGE INVESTORS are the there types of those investors who provides investments once the establishment of startup has taken place which helps in potential growth, risk of these investors in predictable.
Licence: creative commons attribution 4.0
Investments Idea Prediction Capital Investors Potential growth Physical existence Angel investors
Paper Title: A STUDY ON CONSUMER'S SATISFACTION TOWARD'S E-BANKING SERVICES.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRTZ020001
Register Paper ID - 250775
Title: A STUDY ON CONSUMER'S SATISFACTION TOWARD'S E-BANKING SERVICES.
Author Name(s): Mrs. k. Prasanthi, Yennam Sneha
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: 1-9
Year: January 2024
Downloads: 292
This article delves into the dynamic landscape of electronic banking (e-banking) and examines the significant impact of electronic banking on consumer satisfaction. Given the increasing prevalence of electronic banking services, our study reviewed the existing literature to identify the complex aspects that shape the user experience. We investigate the impact of user-friendly interfaces, transaction efficiency, security protocols, and customer support on consumer satisfaction. Additionally, the article examines the accessibility of services across devices, the integration of innovative features, and the level of customization and personalization that e-banking platforms offer. The results highlight the important role that clear communication, cost efficiency and compliance with regulatory standards play in overall satisfaction. As the digital realm continues to redefine traditional banking paradigms, this article provides a comprehensive synthesis of current knowledge and identifies gaps for future research. By investigating the complex relationship between e-banking features and consumer satisfaction, we aim to help both academics and industry participants improve the quality of e-banking services.
Licence: creative commons attribution 4.0
E-banking, customer satisfaction, E-commerce, cost saving, 24/7 access.
Paper Title: THE ROLE OF SUPREME COURT OF INDIA IN DEVELOPMENT AND PROTECTION OF THE INDIAN FEDERALISM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401899
Register Paper ID - 300368
Title: THE ROLE OF SUPREME COURT OF INDIA IN DEVELOPMENT AND PROTECTION OF THE INDIAN FEDERALISM
Author Name(s): SHAIK JAHIDA BEGUM
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h594-h598
Year: January 2024
Downloads: 42
India had a centralized unitary state at the time of Independence. After independence when the constituent assembly met for the drafting of the constitution, they had discussions and deliberation on whether the federal structure is desirable or a unitary structure. The constituent assembly came with a conclusion in which they adopted a structure with a strong centre and a state with limited powers but the structure was termed as federalism. The reason for the inclusion of federalism was to accommodate the diverse population of the country. But the structure of federalism was very complex due to identity politics and the regional identities. The Supreme Court of India plays a pivotal role as the guardian of the Constitution, interpreting laws, and safeguarding fundamental rights. While the powers of the Court are largely defined within the Constitution, it also possesses inherent powers that are essential for the effective discharge of its duties in the judicial system. This paper the author explores The Role of Supreme Court Of India In Development And Protection Of The Indian Federalism.
Licence: creative commons attribution 4.0
THE ROLE OF SUPREME COURT OF INDIA IN DEVELOPMENT AND PROTECTION OF THE INDIAN FEDERALISM
Paper Title: Application of Big Data Analytics: An Innovation in Health Care and Personal Health Care Information
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401898
Register Paper ID - 300138
Title: APPLICATION OF BIG DATA ANALYTICS: AN INNOVATION IN HEALTH CARE AND PERSONAL HEALTH CARE INFORMATION
Author Name(s): Narayana Galla, Dr T. Sandhya, Prof.M.Padmvathamma
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h589-h593
Year: January 2024
Downloads: 38
The healthcare sector has undergone a transformative shift with the integration of Big Data Analytics (BDA). Increasing volumes of complex health-related data from electronic health records (EHRs), medical imaging, wearable devices, social media, and genomics necessitate sophisticated analytical tools. Big Data Analytics offers capabilities to improve patient outcomes, reduce costs, enhance decision-making, and enable personalized medicine. This research examines the key applications of BDA in clinical care and personal health management, explores challenges and ethical considerations, and provides future directions for further innovation.
Licence: creative commons attribution 4.0
Application of Big Data Analytics: An Innovation in Health Care and Personal Health Care Information
Paper Title: LAND REFORMS IN INDIA: AN OVERVIEW
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401897
Register Paper ID - 300125
Title: LAND REFORMS IN INDIA: AN OVERVIEW
Author Name(s): DR V MALLIKARJUNA REDDY, DR I NARENDRA KUMAR
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h582-h588
Year: January 2024
Downloads: 49
ABSTRACT The land policy in India has been a major topic of Government discussions since the time prior to independence from British rule. At the time of independence, India faced a major challenge of setting right the agrarian structure as promised during the Independence struggle. The first task placed before the first Indian Parliament was to address land policy. The land reform alludes to an increase in agro-monetary establishments. It includes measures and methods identifying with the redistribution of land, guideline of a contract, renewing the States of tenure, etc. The land reforms target repositioning ownership thinking from the viewpoint of social equity and revamping operational property from the view purpose of perfect use of land. It comprises a transfer of ownership rights as well as the use of property away from large landowners and toward cultivators with little or no landholdings.
Licence: creative commons attribution 4.0
Land reforms, Landlords, Tenant, Reforms, Policies, Intermediaries,
Paper Title: Purusartha: Bartamana Samayera Preksite Naitika Prasangikata
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401896
Register Paper ID - 298908
Title: PURUSARTHA: BARTAMANA SAMAYERA PREKSITE NAITIKA PRASANGIKATA
Author Name(s): Sanjoy Singh
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h574-h581
Year: January 2024
Downloads: 76
Purusartha: Bartamana Samayera Preksite Naitika Prasangikata
Licence: creative commons attribution 4.0
Purusartha: Bartamana Samayera Preksite Naitika Prasangikata
Paper Title: The Representation of the Indian Soldier in Bollywood feature films Veer-Zaara, Dunki, Major and Jawan
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401895
Register Paper ID - 295780
Title: THE REPRESENTATION OF THE INDIAN SOLDIER IN BOLLYWOOD FEATURE FILMS VEER-ZAARA, DUNKI, MAJOR AND JAWAN
Author Name(s): Binoy Varakil
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h567-h573
Year: January 2024
Downloads: 56
The study discusses how the Indian soldier has been portrayed over time in Bollywood movies and considers the film Veer-Zaara (2004), Major (2022), Jawan (2023), and Dunki (2023). This is mainly to examine how these movies form the identity of the soldier, patriotism and moral uprightness as India undergoes a shift in its socio-political settings. The relevance of the study in knowing the way popular cinema reflects the national mood and shapes the national vision of nationalism, sacrifice and heroism. The study uses a qualitative research approach through the use of secondary sources which include scholarly literature, film reviews, and critical essays to explain the thematic and visual representations of the soldier. The discussion shows that there is a definite direction to the trends taken by Bollywood: to the emotional, secular nationalism of Veer-Zaara, to the hyper-masculine ideals of the soldier in Major, and, lastly, to the socially aware and justice-focused films in Jawan and Dunki. It has been mentioned in the discussion how these representations, in addition to being representative of the political development of India, that is, romanticized patriotism and critical critique of systemic breakdowns, humanize the soldier as a multifaceted being who ambivalently serves the country, sympathizes with it, and opposes it. It concludes that the film soldier is still a strong cultural icon, at once an expression of and a challenge to mainstream nationalist and moral heroic ideologies. Through this transformation, the study adds to the current debates on media, identity and politicization of patriotism in Indian popular culture.
Licence: creative commons attribution 4.0
Bollywood, Indian soldier, nationalism, patriotism, cinematic representation
Paper Title: Impact of Play-Based Learning in Rural Primary Schools: A Practical Study
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2401894
Register Paper ID - 294126
Title: IMPACT OF PLAY-BASED LEARNING IN RURAL PRIMARY SCHOOLS: A PRACTICAL STUDY
Author Name(s): Sunil Singh Panwar
Publisher Journal name: IJCRT
Volume: 12
Issue: 1
Pages: h559-h566
Year: January 2024
Downloads: 76
Impact of Play-Based Learning in Rural Primary Schools: A Practical Study
Licence: creative commons attribution 4.0
Impact of Play-Based Learning in Rural Primary Schools: A Practical Study
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 3 | Month- March 2026)

