ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Paper Title: CELEBRITY ENDORSEMENT AND QUALITY PERCEPTION: LITERATURE REVIEW
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134797
Register Paper ID - 228760
Title: CELEBRITY ENDORSEMENT AND QUALITY PERCEPTION: LITERATURE REVIEW
Author Name(s): Sharad Maheshwari
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 541-545
Year: February 2013
Downloads: 137
Nowadays, celebrity endorsements are one of the most often employed advertising tactics by businesses. As well as being a significant marketing trend, it is now a crucial component of practically every brand's promotional effort. The employment of celebrities in advertising has been demonstrated to be a successful strategy for grabbing the public's attention in both theory and practise. For the majority of Indians, celebrities serve as role models and are highly esteemed members of society. Celebrities have an impact on society through the way they dress, act, and behave. Therefore, businesses use celebrities to advertise their goods or services and to persuade consumers to make a purchase. It has also been demonstrated that celebrity endorsement affects consumers' purchasing decisions. This paper aims to review existing research on celebrity endorsement.
Licence: creative commons attribution 4.0
celebrity endorsement, quality perception, information in advertisment
Paper Title: CFD ANALYSIS OF STEEL GRADE CHANGE IN A WATER MODEL TUNDISH
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134789
Register Paper ID - 228496
Title: CFD ANALYSIS OF STEEL GRADE CHANGE IN A WATER MODEL TUNDISH
Author Name(s): Lohith Kumar P, Shobha B S
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 484-488
Year: July 2013
Downloads: 134
The tundish working as a buffer and distributor of liquid steel between the ladle and continuous casting (CC) moulds. It plays a vital role in the performance of CC machine, Solidification of liquid steel and quality of productivity. Therefore it is necessary to control the flow pattern, heat transfer and inclusion particle movement of molten steel in the tundish[1]. Hence this paper targets to study the performance of tundish by studying water volume fractions and validated against the Planar Laser Induced Fluorescence (PLIF) results obtained from available literature. The variation of time dependent concentration field is measured by PLIF. Due to special calibration proceure of the PLIF system the optical, geometrical and physical parameters do not have to be determined analytically, thus leading to reliable results. The experiments have shown that the mixing process correlates with the quasi steady state flow patter. Such information is important in steel production because the number of mixed slabs produced during sequence casting with a grade change is closely related to the mixing of the tundish melt. Hence in this paper PLIF measurements are used to validate numerical solutions of the mixing processes in water models of metallurgical reactor[2].
Licence: creative commons attribution 4.0
Continuous Casting, Tundish, FLIP, water volume fraction
Paper Title: SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134777
Register Paper ID - 228058
Title: SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN
Author Name(s): Dr. R. K. Mehra
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 428-431
Year: June 2013
Downloads: 322
SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN
Licence: creative commons attribution 4.0
SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN
Paper Title: HINDI: KAL AAJ AUR KAL
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134764
Register Paper ID - 227884
Title: HINDI: KAL AAJ AUR KAL
Author Name(s): Dr. R. K. Mehra
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 352-354
Year: August 2013
Downloads: 111
Hindi: Kal Aaj aur Kal
Licence: creative commons attribution 4.0
Paper Title: STUDY ON MECHANICAL GRADING OF SWEET ORANGES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134763
Register Paper ID - 227845
Title: STUDY ON MECHANICAL GRADING OF SWEET ORANGES
Author Name(s): P.A. Borkar, S.P. Umbarkar, P.A.Gawande
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 345-351
Year: January 2013
Downloads: 123
The response surface and contour plot was generated on computer screen in order to study the pictorial form of behavior of response variables using the prediction model equation as for overall effectiveness of separation. The mathematical model was evaluated for its adequacy by testing the grader for three samples with factors constant at above level (49 kg/min feedrate and 34.6% slope). The overall effectiveness of separation of grader was found to be 61.02 per cent with + 0.69 standard deviation. The corresponding average grading efficiency i.e. weight of fruits correctly graded out of total weight of fruits taken for grading was 88.20 per cent. This lower overall effectiveness of seeration and lower average grading efficiency can be attributed to the difference between the major and minor diameter of fruit (fruit being not perfectly spherical) ranging from zero to 5 mm and the orientation of fruit (either major diameter/minor diameter perpendicular to slope) while conveying within the diverging gap between two pipes of each pair, which caused the maxing of various grades of fruits.
Licence: creative commons attribution 4.0
Diameter; federate; Grading efficiency
Paper Title: EVALUATION OF INTEGRATED GRADING PULVERIZATION UNIT FOR PKV CHILLI SEED EXTRACTOR
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134762
Register Paper ID - 227833
Title: EVALUATION OF INTEGRATED GRADING PULVERIZATION UNIT FOR PKV CHILLI SEED EXTRACTOR
Author Name(s): P.A. Borkar, S.P. Umbarkar, P.A.Gawande
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 337-344
Year: January 2013
Downloads: 110
The variety of chilli used for testing the chilli seed extractor coupled with grader was Jayanti. The physical characteristics of chilli are shown in Table 1.2. The bulk density of chillies was 0.074 gm/cm3. Weight of 1000 chillies was 656.20 g. The husk content, seed content and pedencle content was 57.85, 35.09 and 7.06 per cent. The moisture content was 9.00 per cent and colour was dark red. The test results of the chilli seed extractor coupled to seed grader using chillies of variety Jayanti provided by Highway Block of Dr. P.D.K.V., Akola are shown in Table 1.3. The sample size was 100 kg chilli fruits and replicated five times. The total seed coming from both the seed outlet was 39.94 per cent. Husk from husk outlet was 60.03 per cent though which 032 per cent seed loss was observed. The material collected from cyclone was 4.43 per cent through which the seed loss was observed to be 0.15 per cent. Out of the total seed falling on the grader unit (sieve unit) the upper sieve separated the oversize material such as pedencle, husk pieces, etc. to the tune of 3.20 per cent in which very low seed content was observed to the tune of 0.072 per cent. The lower sieve separated 88.63 per cent seed in which the husk content was 1.98 per cent and broken pedencles were 0.45 per cent.
Licence: creative commons attribution 4.0
Husk content; Bulk density, Grader unit; Sieve
Paper Title: Capital Structure and Its Impact on Financial Performance in India – A Study
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134706
Register Paper ID - 225843
Title: CAPITAL STRUCTURE AND ITS IMPACT ON FINANCIAL PERFORMANCE IN INDIA – A STUDY
Author Name(s): Dr. M.Sree Lakshmi
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 925-934
Year: January 2013
Downloads: 210
Establishing whether or not stock returns are responsive to changes in the capital structure is crucial for analysing overall returns of corporations and estimating the financial performance of specific organisations. The ratio of debt to equity, the return on equity, and the profits per share were employed as independent variables, with stock returns serving as the dependent variable. All of the aforementioned factors were plugged into a regression model to help us get to the bottom of things. Gains in stock price may be explained by a companys low debt load, high return on equity, and rising profits per share. Both changes in capital structure and company performance were shown to have an impact on stock returns. A well-managed financial system is essential for a country like India, which is quickly becoming one of the world's most promising economies. This article uses data from the Bombay Stock Exchange to examine the impact of capital structure on the overall financial performance of one hundred Indian manufacturing businesses from 2014 to 2021. (BSE).We found out that STDR, LTDR, and ROE are all adversely connected with one another using Pearsons correlation and regression techniques.
Licence: creative commons attribution 4.0
BSE 100 firms in India, capital structure, Tobins Q. JEL Classifications G3; L6; L25.
Paper Title: A COMPARATIVE STUDY OF STUDY HABITS AMONG BOYS AND GIRLS STUDENTS OF INTERMEDIATE COLLEGE IN LUCKNOW CITY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134677
Register Paper ID - 224816
Title: A COMPARATIVE STUDY OF STUDY HABITS AMONG BOYS AND GIRLS STUDENTS OF INTERMEDIATE COLLEGE IN LUCKNOW CITY
Author Name(s): Dr.Manju Singh
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 625-721
Year: January 2013
Downloads: 225
Licence: creative commons attribution 4.0
A COMPARATIVE STUDY OF STUDY HABITS AMONG BOYS AND GIRLS STUDENTS OF INTERMEDIATE COLLEGE IN LUCKNOW CITY
Paper Title: FROM REFORM TO REVOLUTION: RAISE AND FALL OF DALIT MOVEMENT IN THE TELANGANA REGION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134674
Register Paper ID - 225109
Title: FROM REFORM TO REVOLUTION: RAISE AND FALL OF DALIT MOVEMENT IN THE TELANGANA REGION
Author Name(s): Dr. Chakrapani Ghanta
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 603-609
Year: January 2013
Downloads: 249
Telangana region of Hyderabad State is considered one of the cradles of Dalit enlightenment in the Indian peninsula; much earlier than the independence, and before the merger in India, Dalits organized with a progressive, reformistic agenda in erstwhile Hyderabad State. Jagan Mithramandali (1906) is considered the first rallying point for former untouchables, and the legacy of the independent Dalit movement continued till the communist parties started their activities in the region. Among early consolidations, Manyasangham (1911) the Adi-Hindu movement provided an ideological base on the philosophy of equality and a strategy for the Dalits to do better in everyday life. The movement also nursed a political culture for organized protest among the Dalits to fight for their civil rights. After the 1930s, the activities of Andhra Jana Sangham and Andhra Mahasabha appear to be addressed the social and cultural issues related to Dalits that have hijacked the agenda of the Dalit movement. This paper gives a preliminary understanding of the early Dalit movement in the princely state. Further, the paper explains how the communist parties hijacked the whole issue and subjugated the Dalit movement and its reformist agenda; both Telangana Peasant Armed Struggle to the popular Maoist-Naxalite movement.
Licence: creative commons attribution 4.0
Dalits, Hyderabad State, Adi Hindu, Telangana Armed Struggle, Communists-Naxalite Movement
Paper Title: EMPOWERMENT OF RURAL WOMEN THROUGH REARING OF CHARRA CHEMBALLI DUCK
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134661
Register Paper ID - 224752
Title: EMPOWERMENT OF RURAL WOMEN THROUGH REARING OF CHARRA CHEMBALLI DUCK
Author Name(s): Nawshad Ali Ahmed
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 521-525
Year: January 2013
Downloads: 193
Rearing of ducks in backyard is a traditional income generating activity of the rural households in Assam. This is one of the sources of income for the rural women particularly those belonging to poor families. Indigenous pati duck of Assam lays around 40 eggs in a year. On the other hand the demand of egg is very high in the state. A large number of eggs are procured from outside the state regularly to meet the demand
Licence: creative commons attribution 4.0
Empowerment of Rural Women through Rearing of Charra Chemballi Duck
Paper Title: CONCEPT OF LEGACY AND ANCESTRY OF MAULANA ABUL KALAM AZAD: A STUDY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134652
Register Paper ID - 221456
Title: CONCEPT OF LEGACY AND ANCESTRY OF MAULANA ABUL KALAM AZAD: A STUDY
Author Name(s): Dr. Azmal Hoque M.A., Ph.D.
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 462-467
Year: July 2013
Downloads: 773
Licence: creative commons attribution 4.0
Maulana, Activists, Congress, Independent India, Bharat Ratna.
Paper Title: PERFORMANCE APPRAISAL OF MUTUAL FUNDS IN INDIA (A CASE STUDY OF SELECTED FINANCIAL INTERMEDIARIES)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134615
Register Paper ID - 223059
Title: PERFORMANCE APPRAISAL OF MUTUAL FUNDS IN INDIA (A CASE STUDY OF SELECTED FINANCIAL INTERMEDIARIES)
Author Name(s): LAABH SINGH
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 203-208
Year: January 2013
Downloads: 259
In this paper the performance evaluation of Indian mutual funds in a bear market is carried out through relative performance index, risk-return analysis, Treynor's ratio, Sharp's ratio, Sharp's measure, Jensen's measure, and Fama's measure. The data used is monthly closing NAVs. The source of data is website of Association of Mutual Funds in India (AMFI). 24 schemes were used for analysis. Mean monthly (logarithmic) return and risk of the sample mutual fund schemes during the period were 0.53% and 6.50%, respectively, compared to similar statistics of 0.12% and 7.67% for market portfolio. The results of performance measures suggest that most of the mutual fund schemes in the sample of 24 were able to satisfy investor's expectations by giving excess returns over expected returns based on both premium for systematic risk and total risk.
Licence: creative commons attribution 4.0
Small Investors, Big Returns, Net Assets Value, Beta and Alpha
Paper Title: COMPARATIVE STUDY OF SELECTED PHYSICAL FITNESS COMPONENTS AMONG B.P.ED. AND B. ED. STUDENTS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134598
Register Paper ID - 222131
Title: COMPARATIVE STUDY OF SELECTED PHYSICAL FITNESS COMPONENTS AMONG B.P.ED. AND B. ED. STUDENTS
Author Name(s): DR. PRAVINDRA KUMAR
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 97-99
Year: March 2013
Downloads: 241
Licence: creative commons attribution 4.0
Comparative Study of Selected Physical Fitness components among B.P.Ed. and B. Ed. Students
Paper Title: ANFIS MODEL TO PREDICT THE FLEXURAL PERFORMANCE OF HSC BEAMS STRENGTHENED WITH FRP LAMINATES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134585
Register Paper ID - 170250
Title: ANFIS MODEL TO PREDICT THE FLEXURAL PERFORMANCE OF HSC BEAMS STRENGTHENED WITH FRP LAMINATES
Author Name(s): R.S. Ravichandran, Byshak Mohan
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 7-11
Year: January 2013
Downloads: 1622
Strengthening of RC structure using Fibre Reinforced Polymer (FRP) shows better promise for executing their service life. The main objective of this work is to evaluate the flexural behaviour of reinforced High Strength Concrete (HSC) beams. A total of 15 beams of 150 mm X 250 mm in cross-section and 3000 mm in length is considered for this study. All beams were tested under two point loading. The principal variables are percentage steel ratio, thickness of FRP and type of FRP. The performance parameters were evaluated in terms of strength, fitness and ductility. The test results shows that beam strengthen with FRP laminates exhibits increase strength, flexural stiffness and ductility. Adaptive NeuroFuzzy Inference System (ANFIS)based modelling has been proposed to predict the performance characteristics of beams and the predicted results showed good agreement with those of experimental results.
Licence: creative commons attribution 4.0
ANFIS, Ductility, FRP, High Strength Concrete, Strengthening,
Paper Title: A STUDY ON MACRO CYCLICAL SYNTHESIS AND CLASSIFICATION OF ALICYCLIC LIGANDS AND BIOLOGICAL ACTIVITIES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134582
Register Paper ID - 220841
Title: A STUDY ON MACRO CYCLICAL SYNTHESIS AND CLASSIFICATION OF ALICYCLIC LIGANDS AND BIOLOGICAL ACTIVITIES
Author Name(s): Sangappa Bannannavar
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 890-896
Year: January 2013
Downloads: 251
The metal complexes of the Schiff base were pivotal in the development of coordination chemistry. Various Schiff base complexes have been extensively researched due to their antibacterial, anticancer, analgesic, anti-inflammatory, antifertility, and herbicidal properties. The chelating ligands with donor atoms N, N, and O have a wide range of biological activities and are of particular interest because they connect to metal ions. It is well known that the presence of metal ions bound to physiologically active substances increases their activity. Although numerous Schiff bases have been explored as ligands utilizing salicylaldehyde and modified salicylaldehydes and amines, no work has been done on the essential nucleus of Schiff bases salicylaldehyde and 2- aminobenzimidazole. The Schiff base metal complexes have been widely explored for their commercial and biological uses. 2- aminobenzimidazole complexes with different metal ions have been synthesized, physicochemically characterized, and biologically active. This article focuses on porphyrins, a ubiquitous family of macrocyclic chemicals that play critical roles in various biological processes, including the absorption of solar energy (photosynthesis) in plants and the delivery of oxygen in animals.
Licence: creative commons attribution 4.0
Schiff Base, Anticancer, Analgesic, Anti-Inflammatory, Antifertility
Paper Title: Development versus Nature: Reading RK Narayan’s The Axe as an Ecocritical Discourse
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134567
Register Paper ID - 219772
Title: DEVELOPMENT VERSUS NATURE: READING RK NARAYAN’S THE AXE AS AN ECOCRITICAL DISCOURSE
Author Name(s): Rajesh Kumar Mishra
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 803-808
Year: January 2013
Downloads: 756
Development versus Nature: Reading RK Narayan’s The Axe as an Ecocritical Discourse
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Development versus Nature: Reading RK Narayan’s The Axe as an Ecocritical Discourse
Paper Title: भारतीय अर्थव्यवस्थेतील शेतीची भूमिका:एक अभ्यास
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134547
Register Paper ID - 218428
Title: भारतीय अर्थव्यवस्थेतील शेतीची भूमिका:एक अभ्यास
Author Name(s): प्रा.सुरेश कृष्णा नामदास
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 667-670
Year: April 2013
Downloads: 645
भारतीय अर्थव्यवस्थेतील शेतीची भूमिका:एक अभ्यास
Licence: creative commons attribution 4.0
भारतीय अर्थव्यवस्थेतील शेतीची भूमिका:एक अभ्यास
Paper Title: A COMPLETE MARKET RESEARCH ON THE COLD DRINK INDUSTRY IN INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134528
Register Paper ID - 217804
Title: A COMPLETE MARKET RESEARCH ON THE COLD DRINK INDUSTRY IN INDIA
Author Name(s): Varoon Malik
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 515-521
Year: January 2013
Downloads: 602
The soft drinks category is growing and gaining share from other categories including beer, hot drinks and wine; however, there are significant market changes occurring within soft drinks sub-categories notably carbonates losing share to fruit juices and bottled waters. In response Coca-Cola and PepsiCo are dramatically modifying their portfolio and Cadbury Schweppes has divested their European soft drinks business. This is a new management report published by Business Insights that provides key soft drinks market value, volume and share of throat data and analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the soft drinks market across health, convenience and indulgence and the strategies of innovative leading manufacturers that are driving these changes. Improve your growth strategies using these new reports analysis of the leading soft drinks innovators, the most successful categories and future growth opportunities in the soft drinks markets.
Licence: creative commons attribution 4.0
A Complete Market Research on the Cold Drink Industry in India
Paper Title: MAHUE KA PED KAHANI ME NARI SHOSHAN KA CHITRAN
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134500
Register Paper ID - 216885
Title: MAHUE KA PED KAHANI ME NARI SHOSHAN KA CHITRAN
Author Name(s): Dr.Hasankhan K Kulkarni
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 324-326
Year: July 2013
Downloads: 380
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Licence: creative commons attribution 4.0
prises as a mother ensures her kids against the en
Paper Title: BHARAT KI EKATA KI KADIYAN
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134499
Register Paper ID - 216884
Title: BHARAT KI EKATA KI KADIYAN
Author Name(s): Dr.Hasankhan K Kulkarni
Publisher Journal name: IJCRT
Volume: 1
Issue: 1
Pages: 321-323
Year: June 2013
Downloads: 332
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Licence: creative commons attribution 4.0
prises as a mother ensures her kids against the en
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 12 | Issue 6 | Month- June 2024)