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Volume 10 | Issue 1

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  Paper Title: EFFECT OF DIETARY INTERVENTIONS ON OBESITY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201281

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201281

  Register Paper ID - 214899

  Title: EFFECT OF DIETARY INTERVENTIONS ON OBESITY

  Author Name(s): Darshna K Chandrani, Dr.Nilambari Dave

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c474-c478

 Year: January 2022

 Downloads: 498

 Abstract

Effect of Dietary Interventions on Obesity


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  Paper Title: REVIEW:ON PSIDIUM GUAJAVA LINN, MULTIPURPOSE MEDICINAL PLANT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201280

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201280

  Register Paper ID - 214907

  Title: REVIEW:ON PSIDIUM GUAJAVA LINN, MULTIPURPOSE MEDICINAL PLANT

  Author Name(s): Priyanka Dilip Khatik, Manali Joshi Madam

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c461-c473

 Year: January 2022

 Downloads: 541

 Abstract

This review provides an updated overview to the active component of psidium guajava Linn. It shows health benefits of guava and describes pharmacological activities of guava. This review designed to know the health promoting bioactivities of psidium guajava Linn and with the special focus on its antidiabetic potentials from Polysaccharides and other Constituents of guava.


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Psidium guajava Linn, Diabetes mellitus

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  Paper Title: AN ANALYSIS ON THE PLIGHT OF DOMESTIC WORKERS DURING COVID-19 PANDEMIC,2020-A CASE STUDY IN GUWAHATI CITY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201279

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201279

  Register Paper ID - 214880

  Title: AN ANALYSIS ON THE PLIGHT OF DOMESTIC WORKERS DURING COVID-19 PANDEMIC,2020-A CASE STUDY IN GUWAHATI CITY

  Author Name(s): Sanjib Kumar Dutta

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c452-c460

 Year: January 2022

 Downloads: 520

 Abstract


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Domestic worker, International Labour Organisation, lockdown, COVID-19, Guwahati.

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  Paper Title: LEVEL OF SEL-ESTEEM BETWEEN SHORT-DISTANS, MIDDAL DISTANS AND LONG DISTANS MEN ATHLETES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201278

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201278

  Register Paper ID - 214983

  Title: LEVEL OF SEL-ESTEEM BETWEEN SHORT-DISTANS, MIDDAL DISTANS AND LONG DISTANS MEN ATHLETES

  Author Name(s): Mr.RASOOLSAB, Dr.PRASANNA B K

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c447-c451

 Year: January 2022

 Downloads: 529

 Abstract


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  Paper Title: A STUDY ON SOME PROPERTIES OF MORTALITY RATE FUNCTION FROM MODIFIED WEIBULL DISTRIBUTION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201277

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201277

  Register Paper ID - 214995

  Title: A STUDY ON SOME PROPERTIES OF MORTALITY RATE FUNCTION FROM MODIFIED WEIBULL DISTRIBUTION

  Author Name(s): S. Antony Carla, Dr.M.Sumathi

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c439-c446

 Year: January 2022

 Downloads: 489

 Abstract

Mortality is a key process in ecology and evolution, and much effort is spent on development and application of statistical and theoretical models involving mortality. Mortality takes place in continuous time, and a fundamental representation of mortality risks is the mortality hazard rate, which is the intensity of deadly events that an individual is exposed to at any point in time. In this article, we provide some properties for the mortality rate function from modified Weibull distribution.


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mortality rate; scale parameter; shape parameter; aging; age-dependent shape parameter; modified Weibull distribution.

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  Paper Title: A STUDY ON CONSUMER PREFERENCES AND SATISFACTION ON PARLE BISCUITS DURING COVID-19 IN VIJAYAWADA URBAN AND SEMI URBAN AREAS.

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201276

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201276

  Register Paper ID - 214965

  Title: A STUDY ON CONSUMER PREFERENCES AND SATISFACTION ON PARLE BISCUITS DURING COVID-19 IN VIJAYAWADA URBAN AND SEMI URBAN AREAS.

  Author Name(s): Ms. M. Lisha Joseph, Dr. H. Kanaka Durga

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c435-c438

 Year: January 2022

 Downloads: 959

 Abstract


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Consumer preference, Satisfaction

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  Paper Title: UTTAR PRADESH KE FARRUKHABAD JANPAD ME BHUGARBHIK JAL STAR ME GIRAVAT KE KARAN EVAM UNAKE SAMVARDHAN HETU BHARAT SARKAR KE SUJHAV

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201275

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201275

  Register Paper ID - 214956

  Title: UTTAR PRADESH KE FARRUKHABAD JANPAD ME BHUGARBHIK JAL STAR ME GIRAVAT KE KARAN EVAM UNAKE SAMVARDHAN HETU BHARAT SARKAR KE SUJHAV

  Author Name(s): Dr. Shyam Singh, Varun Kranti

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c428-c434

 Year: January 2022

 Downloads: 491

 Abstract

UTTAR PRADESH KE FARRUKHABAD JANPAD ME BHUGARBHIK JAL STAR ME GIRAVAT KE KARAN EVAM UNAKE SAMVARDHAN HETU BHARAT SARKAR KE SUJHAV


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UTTAR PRADESH KE FARRUKHABAD JANPAD ME BHUGARBHIK JAL STAR ME GIRAVAT KE KARAN EVAM UNAKE SAMVARDHAN HETU BHARAT SARKAR KE SUJHAV

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  Paper Title: THE SOLAR-TERRESTRIAL LINKS AND ENERGY TRANSFER MECHANISM IN RECURRENT GEOMAGNETIC ACTIVITIES AND VARIATION OF INITIAL, MAIN, & RECOVERY PHASES

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201274

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201274

  Register Paper ID - 214950

  Title: THE SOLAR-TERRESTRIAL LINKS AND ENERGY TRANSFER MECHANISM IN RECURRENT GEOMAGNETIC ACTIVITIES AND VARIATION OF INITIAL, MAIN, & RECOVERY PHASES

  Author Name(s): Dr.S.K.Pandey, Dr.B.S. Chauhan

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c421-c427

 Year: January 2022

 Downloads: 473

 Abstract

Geomagnetic storms are the most dramatic manifestation of solar-terrestrial coupling they involve the injection of large amounts of energy from the solar wind into the earth's magnetosphere, Ionosphere and thermosphere.There are number of solar sources, two types of solar wind streams and different interplanetary parameters that are responsible for geomagnetic storms have been investigated by many researcher.Recurrent storms occur most frequently in the declining phase of the solar cycle. geomagnetic storms occur most frequently near solar maximum.The low-energy ions that replace them contribute little current, and so the strength of the ring current decreases with time.and general study and different characteristics of above selected 158 large geomagnetic storms are performed in this section. Out of the selected large geomagnetic storm events, 82 are sudden commencement type and rest 76 is gradual commencement type. Geomagnetic storms are the most dramatic manifestation of solar-terrestrial coupling. They involve the injection of large amounts of energy from the solar wind into the earth's magnetosphere, ionosphere and thermosphere.


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  Paper Title: STUDY OF ENDOSCOPIC AND HISTOPATHOLOGIC CORRELATION IN UPPER GASTROINTESTINAL LESIONS IN A TERTIARY CARE HOSPITAL

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201273

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201273

  Register Paper ID - 214941

  Title: STUDY OF ENDOSCOPIC AND HISTOPATHOLOGIC CORRELATION IN UPPER GASTROINTESTINAL LESIONS IN A TERTIARY CARE HOSPITAL

  Author Name(s): DR. JIGNA PATEL, DR. AISHWARYA PATEL, DR. RUTIK THORAT, DR. TRUPTI JANSARI

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c406-c420

 Year: January 2022

 Downloads: 526

 Abstract

Introduction: The upper gastrointestinal tract starts from buccal cavity and continues uptill the duodenum where the suspensory muscle demarcates between upper and lower gastrointestinal tract.Diseases of the upper gastrointestinal tract includes neoplastic and non neoplastic lesions. Upper gastrointestinal tract is a common site for neoplastic lesions, especially malignant tumors. Gastric cancer, is the fourth-most-common type of cancer and the second highest cause of death due to cancer globally. Aims & Objectives: 1. To determine the spectrum of histopathological lesions both non-neoplastic and neoplastic lesions in patients undergoing upper gastrointestinal biopsy and correlate them with clinical presentation, age and sex. 2. To establish endospic biopsies as an effective tool in proper diagnosis and management of various lesions. Methodology: This was one year observational study carried out between January 2019 to January 2020 in Dhiraj Hospital. Results: In our study, 166 cases of endoscopic biopsies were studied. Peak incidence was seen in the age group of 45-65 years, with higher male predominance. Dysphagia was the most common presenting symptom. Stomach was the most common site with 46 % of incidence. Gastritis was most common type of lesion followed by adenocarcinoma. Second most common site was duodenum (29%), with duodenitis being the common presentation. Conclusions: Endoscopic biopsy permits exact diagnosis along with providing opportunity to see the lesion status and helps in deciding specific therapy. Histopathological study helps to detect mucosal lesions at an early stage like atrophy, intestinal metaplasia and dysplasia to prevent its progression into invasive cancers.


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Esophagogastroduodenoscopy, Gastric Ucler, Helicobacter Pylori, Polyp, Scalloping.

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  Paper Title: ICHTHYOFAUNAL DIVERSITY OF LANJUD RESERVIOR NEAR KHAMGON IN BULDANA DISTRICT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201272

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201272

  Register Paper ID - 214947

  Title: ICHTHYOFAUNAL DIVERSITY OF LANJUD RESERVIOR NEAR KHAMGON IN BULDANA DISTRICT

  Author Name(s): DR.GOKUL B. KALE, BATHE P.N.

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c399-c405

 Year: January 2022

 Downloads: 525

 Abstract

Present research work was carried out to assess the fish diversity and status of Lanjud dam situated on Lendi River near Khamgaon. This fresh water body especially used for drinking, domestic purpose, agriculture and fisheries purposes. Fish samples were collected from Nov 2020 to Dec 2021. The Ichthyofaunal diversity spans through 13 families and 08 orders. Present study is important and helpful for present and future management, conservation and restoration of water bodies, revival of ichthyofaunal diversity and also improves livelihood of fisherman in the rural region.


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Ichthyofaunal diversity, Lanjud Dam, Fishery status.

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  Paper Title: CHANGE IN RURAL MARRIAGE SYSTEM AND PROBLEMS OF MARITAL PAIR SELECTION

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201270

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201270

  Register Paper ID - 214868

  Title: CHANGE IN RURAL MARRIAGE SYSTEM AND PROBLEMS OF MARITAL PAIR SELECTION

  Author Name(s): Dr.Ramesh Hindurao Patil

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c376-c382

 Year: January 2022

 Downloads: 654

 Abstract


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(Key words: reproduction, religious, rituals, monopoly, marital, unreasonable, equality.)

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  Paper Title: VISUALIZING AND FORECASTING STOCK USING DASH FRAMEWORK

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201269

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201269

  Register Paper ID - 214980

  Title: VISUALIZING AND FORECASTING STOCK USING DASH FRAMEWORK

  Author Name(s): Shital Pawar, Onkar Nakate, Mangesh Manake, Swapnil Kale, Viraj Bangar

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c373-c375

 Year: January 2022

 Downloads: 566

 Abstract

In modern financial market, the most crucial problem is to find essential approach to outline and visualizing the predictions in stock-markets to be made by individuals in order to attain maximum profit by investments. The stock market is a transformative, non-straight dynamical and complex system. Long term investment is one of the major investment decisions.


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market, machine learning, Supervised learning algorithms, Random forest, Logistic regression, K-NN

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  Paper Title: SPEAKING WITH DEAD TO RECOVER THE PAST : REFLECTIONS ON NEW HISTORICISM AND STEPHEN GREENBLATT

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201268

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201268

  Register Paper ID - 214924

  Title: SPEAKING WITH DEAD TO RECOVER THE PAST : REFLECTIONS ON NEW HISTORICISM AND STEPHEN GREENBLATT

  Author Name(s): Dr. Dhananjay Prabhakar Deolalkar, Dr. Durgesh Vitthalrao Borse

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c364-c372

 Year: January 2022

 Downloads: 515

 Abstract

New Historicism is a literary theory based on the idea that literature should be studied and interpreted within the context of both the history of the author and the history of the critic. Based on the literary criticism of Stephen Greenblatt and influenced by the philosophy of Michel Foucault, New Historicism acknowledges not only that a work of literature is influenced by its author's times and circumstances, but that the critic's response to that work is also influenced by his environment, beliefs, and prejudices. A New Historicist looks at literature in a wider historical context, examining both how the writer's times affected the work and how the work reflects the writer's times, in turn recognizing that current cultural contexts color critic's conclusions. New Historicism, then, underscores the impermanence of literary criticism. Current literary criticism is affected by and reveals the beliefs of our times in the same way that literature reflects and is reflected by its own historical contexts. New Historicism acknowledges and embraces the idea that, as times change, so our understanding of great literature.


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Historicism, New Historicism, Renaissance, Anecdote, Foucault, history, literature, criticism

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  Paper Title: A COMPARATIVE STUDY OF PSYCHOLOGICAL HARDINESS OF MEN AND WOMEN OF SLUMS DURING THE PANDEMIC PERIOD

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201267

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201267

  Register Paper ID - 214867

  Title: A COMPARATIVE STUDY OF PSYCHOLOGICAL HARDINESS OF MEN AND WOMEN OF SLUMS DURING THE PANDEMIC PERIOD

  Author Name(s): Rajani Harode

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c360-c363

 Year: January 2022

 Downloads: 556

 Abstract


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A Comparative Study of Psychological Hardiness of Men and Women of Slums during the Pandemic Period

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  Paper Title: GOVERNING FACTORS OF ECONOMIC DEVELOPMENT THROUGH PROMOTION OF TOURISM

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201266

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201266

  Register Paper ID - 214869

  Title: GOVERNING FACTORS OF ECONOMIC DEVELOPMENT THROUGH PROMOTION OF TOURISM

  Author Name(s): Mr. Pradeep B S, Dr.Yashaswini B

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c354-c359

 Year: January 2022

 Downloads: 523

 Abstract

This paper is an effort to evaluate the development of economy through promotion of tourism. The most important economic feature of activities related to the tourism sector is that they contribute to three high-priority goals of developing countries: the generation of income, employment, and foreign-exchange earnings. In this respect, the tourism sector can play an important role as a driving force of economic development. The impact this industry can have in the different stages of economic development depends on the specific characteristics of each country. Given the complexity of tourism consumption, its economic impact is felt widely in other production sectors, contributing in each case toward achieving the aims of accelerated development. Tourism is considered a competent driver of development in emerging economies. This study assesses the role of tourism in shaping the fundamental pillars of development in developing economies. Governments in the developing world support and promote tourism due to its high multiplier effects in terms of generating employment, increasing foreign exchange earnings, having a positive impact on the balance of payment, and stimulating the supply sectors of tourism; also, all these activities help to alleviate poverty.


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Key words: Tourism, Development, Industry, Promotion, Economic Development

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  Paper Title: A STUDY TO DETERMINE THE KNOWLEDGE AMONG ELEMENTARY SCHOOL CHILDREN REGARDING PREVENTION OF CHILD SEXUAL ABUSE IN A SELECTED SCHOOL IN PUNGANUR AT TRICHY

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201265

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201265

  Register Paper ID - 214940

  Title: A STUDY TO DETERMINE THE KNOWLEDGE AMONG ELEMENTARY SCHOOL CHILDREN REGARDING PREVENTION OF CHILD SEXUAL ABUSE IN A SELECTED SCHOOL IN PUNGANUR AT TRICHY

  Author Name(s): A. Resheetha Jeslin, M. Chandralekha, S. Saranya

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c347-c353

 Year: January 2022

 Downloads: 584

 Abstract


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child abuse, elementary school, prevention of child sexual abuse

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  Paper Title: PRE BREEDING: A REVIEW

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201264

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201264

  Register Paper ID - 214919

  Title: PRE BREEDING: A REVIEW

  Author Name(s): Jeevan Sai Akkenapally, Shiva kumar

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c342-c346

 Year: January 2022

 Downloads: 495

 Abstract

Pre-breeding is the most promising alternative to link genetic resources and breeding programs. Pre-breeding refers to all activities designed to identify desirable characteristics and/or genes from unadopted (exotic or semi-exotic) materials, including those that, although adapted have been subjected to any kind of selection for improvement. As pre-breeding is being carried out, the resulting materials are expected to have merit to be included in ordinary breeding programs. Although there are some different concepts of exotics, Hallauer & Miranda Filho (1988) consider that exotics for pre-breeding purposes include any germplasm that does not have immediate usefulness without selection for adaptation for a given area. In this sense, exotic germplasms are represented by races, populations, inbred lines, etc. Consequently, the results of crosses between adapted and exotic materials, where different proportions of introgression are obtained and evaluated, have been denominated as semi-exotic materials. According to Hallauer (1978), the utilization of semi-exotic populations has been the most common procedure to evaluate exotic germplasms. To obtain promising results with exotics their reproduction is necessary for a few generations in order to allow genetic recombination accompanied by mild selection. Before useful recombinants can be selected a minimum of five generations of random mating with mild selection pressure is indicated (Lonnquist, 1974).


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domesticated, semi-exotic, mild selection,

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  Paper Title: CYANOBACTERIA: A PROPOLLUTION INDICATOR FOR ENVIRONMENTAL HAZARDS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201263

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201263

  Register Paper ID - 214949

  Title: CYANOBACTERIA: A PROPOLLUTION INDICATOR FOR ENVIRONMENTAL HAZARDS

  Author Name(s): JAY BERGI, Ratna Trivedi

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c314-c341

 Year: January 2022

 Downloads: 465

 Abstract

Harmful algal blooms (HABs) are an emerging serious environmental issue but that act as the most appropriate indicator for propollution activities. Reason for the concern is mostly due to variety of toxins made by Cynobacterial species present in bloom, and formation of bloom is due to high concentration of P, N and other micronutrition. . Besides human health hazards cyanobacteria also pose economic hazard in terms of cell fish poisoning and also disturb ecosystem balance. Formation of HABs is dependent on variety of abiotic factors. High phosphorus availability is a defining and limiting factor that controls bloom formation. Many global studies have linked nutrient loading with bloom formation. Each HAB event has some regional specificity that is to be studied in detail in order to forecast and manage HAB. HAB forecasting can be a good way to predict and thus control factors that contribute to the formation of HAB. There are studies where forecasting tools have successfully helped in managing phosphorus and in turn HAB. Many studies have used remote sensing as a tool to create a monitoring and forecasting model. Remote sensing based analysis of Normalized Difference Vegetation Index (NDVI) is a good way to monitor and predict bloom formation.


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Harmful Algal Blooms, Toxicity, Nutrient Loading, Remote Sensing, NDVI, Modeling

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  Paper Title: SMART TECHNIQUE FOR EV DETECTION BASED ON THERMAL CHARACTERISTICS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201262

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201262

  Register Paper ID - 214884

  Title: SMART TECHNIQUE FOR EV DETECTION BASED ON THERMAL CHARACTERISTICS

  Author Name(s): Prashant Kumar Swain, Asha Shendge

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c307-c313

 Year: January 2022

 Downloads: 509

 Abstract


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Thermal signature, Vehicle Detection, Intelligent Transport Systems, embedded hardware and software, interpolation, front-end sensor, inter-integrated circuit, embedded system, smart city feature, histogram, user interface.

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  Paper Title: A STUDY ON CUSTOMERS PERCEPTION WITH ADVERTISING SERVICES OF PRIVATE NBFCS

  Publisher Journal Name: IJCRT

  DOI Member: 10.6084/m9.doi.one.IJCRT2201261

  Your Paper Publication Details:

  Published Paper ID: - IJCRT2201261

  Register Paper ID - 214921

  Title: A STUDY ON CUSTOMERS PERCEPTION WITH ADVERTISING SERVICES OF PRIVATE NBFCS

  Author Name(s): Namiya c v, Dr M Prakash

 Publisher Journal name: IJCRT

 Volume: 10

 Issue: 1

 Pages: c300-c306

 Year: January 2022

 Downloads: 539

 Abstract

Advertising has become more insidious, more persuasive part of everyday life because it is visible and unavoidable. Unlike products Services are very difficult because of its characteristics. The advertisement is using as one of the major marketing tools of service industry. Because of this NBFCs are challenging to make advertisement and therefore marketers have to utilise the most suitable strategy as well as advertising appeal to communicate and market their services. Through this research researcher make an attempt to study and examine the effectiveness of celebrity advertising in NBFCs. As well as the consumer response in service advertising. Qualitative methods like in depth interviews and quantitative method like survey have been used to collect the data. For data analysis purposes used simple average, pie-diagram, charts and five-point rating scale. The results showed that there is a positive impact on celebrity advertising. Moreover, advertising with celebrity strategy was more effective for building trustworthiness among its customers and ads with celebrity helped to remember the particular brand of NBFCs.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Celerity advertising on private NBFCs

  License

Creative Commons Attribution 4.0 and The Open Definition



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About IJCRT

The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved.
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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