IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Trend Analysis of HYV Rice Yield in Kamrup District of As-sam Using Quadratic Regression
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501899
Register Paper ID - 290808
Title: TREND ANALYSIS OF HYV RICE YIELD IN KAMRUP DISTRICT OF AS-SAM USING QUADRATIC REGRESSION
Author Name(s): SHAH ALOM
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h780-h783
Year: January 2025
Downloads: 270
Licence: creative commons attribution 4.0
HYV rice, Kamrup, quadratic regression, yield trend, agricultural policy, Assam
Paper Title: "Empowering the Future Workforce: A Study on Productive Skill Development for Improved Employability"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501898
Register Paper ID - 289563
Title: "EMPOWERING THE FUTURE WORKFORCE: A STUDY ON PRODUCTIVE SKILL DEVELOPMENT FOR IMPROVED EMPLOYABILITY"
Author Name(s): Mr. Bachali Komuraiah, Dr. Melissa Helen
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h774-h779
Year: January 2025
Downloads: 278
In an increasingly competitive and technology-driven job market, developing productive skills is essential to enhance the employability of the future workforce. This study investigates effective methods of productive skill development among university students and recent graduates. Using a mixed-methods approach, data were collected through surveys from 150 final-year students and interviews with 10 employers and educators. The research identifies key employability skills--such as communication, critical thinking, teamwork, and digital literacy--as lacking in many graduates. Employers emphasize the need for real-world experience and soft skills in addition to academic knowledge. The findings suggest that integrating experiential learning, internships, and soft skills training into higher education curricula significantly improves student readiness for the labor market. This study provides practical recommendations for educators, policymakers, and institutions aiming to bridge the skills gap and support workforce empowerment.
Licence: creative commons attribution 4.0
Employability, Productive Skills, Workforce Development, Higher Education, Soft Skills, Skill Gap, Experiential Learning
Paper Title: EXPLORING THE CONCEPT OF ISOLATION IN ESTHER DAVID'S 'THE WALLED CITY'
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501897
Register Paper ID - 288991
Title: EXPLORING THE CONCEPT OF ISOLATION IN ESTHER DAVID'S 'THE WALLED CITY'
Author Name(s): Dr. Gollapalli Shalom
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h769-h773
Year: January 2025
Downloads: 295
India is a multi-cultural nation. The Atlas of Ethnographic Society is reports more than two thousand distant cultures in India based on factors like geographic location, languages, festivals, food habits, art, religion and caste. Many tribal community have their own distinct culture, tradition and religious practices which are different from the main stream cultural practices. Among the major religions cultural traditions differ based on caste region and language spoken. One such cultural minority is the Bene-Israel Jews in India. Esther David is an Indian author of Jewish descent. She hails from Gujarat and was born into the Bene-Israel Jewish community. This community was believed to have arrived in India after a shipwreck around 2100 years ago, to escape persecution from Antiochus Epiphanes. Since then they have slowly become an integral part of the Indian culture. They are nicknamed "Shaniwar Teli" i.e. the Saturday oil pressers, since many of the Jewish people work in oil pressing so that they can follow Sabbath and other traditions. They have integrated into the Indian society while maintaining their traditional and religious practices, thus maintaining a unique identity and becoming one of the many cultural minorities in India. Esther David, a Bene-Israeli writer tried to preserve and portray their unique culture through her works. She has won the Sahitya academy award in 2010 for her work 'Book of Rachel'.
Licence: creative commons attribution 4.0
isolation, community, culture, cultural minority, tradition
Paper Title: Feminine sensibility in Austin Clarke's The Polished Hoe.
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501896
Register Paper ID - 288990
Title: FEMININE SENSIBILITY IN AUSTIN CLARKE'S THE POLISHED HOE.
Author Name(s): Dr. Gollapalli Shalom
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h764-h768
Year: January 2025
Downloads: 304
Austin Clarke, an award winning author voiced the discrimination against immigrant Blacks in Canada. His work talks about alienation, racial victimisation in the postcolonial period, confrontation of two different cultures and its effects on the female characters. His award winning work 'The Polished Hoe' depicts the suffering of a young Caribbean woman, like many of his works. Austin Clark is an advocate of the suffering immigrant, a champion of the underdog and the defender of the victimized woman. This paper seeks to focus on the feminine sensibility in Austin Clarke's The Polished Hoe, the novel that got him the Scotiabank Giller Prize in 2002, the Commonwealth Writers' Prize for Canada and the Caribbean in 2003 and Trillium Book Award, also in 2003. Literature and society are intertwined. They mirror each other. Each is a cause and result of one another. Some of the best works of literature have been influenced by it while some are the result of the course of life excellently penned. The faculty of letters has become a source to channelize and weaponize the sufferings of the underdog. He has found a release in speaking, singing and writing about his plight, which has, in course of time, compelled the kinder souls of the society to respond with sympathy, bring about changes and to contribute to a constructive society. Without literature, the plight would have been a dry detail devoid of the power to stir the human emotion and bring to light the finer aspects of the human soul. The female has been one such underdog who has found solace in the tender embrace of literature. She seeks an escape from her truth, her whole truth and nothing but her truth. Her dreams, however colourful and boisterous they may be, immediately die at the feet of her truth. Her truth is harsh, cold and dead. She, despite the obstacles, responds to the world and the world responds to her. More so the Black woman, who faces two fold discrimination - for being Black and for being a woman.
Licence: creative commons attribution 4.0
feminism, sensibility, rebellion, respect, champion
Paper Title: The connection between face painting in Kathakali and traditional painting
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501895
Register Paper ID - 288436
Title: THE CONNECTION BETWEEN FACE PAINTING IN KATHAKALI AND TRADITIONAL PAINTING
Author Name(s): KALAMANDALAM ABHIDHANATH. B
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h756-h763
Year: January 2025
Downloads: 281
Kathakali is a noble, majestic and more aesthetic creation compared to other performing artforms. Kathakali, the unique art of Kerala, does not have a heritage like Koodiyattam. There is no form of rituals involved in kathakali. Kathakali, which took its origin independently outside the temple walls, has grown faster than Koodiyattam. As kathakali took its form through various hands, there are creative contributions from each person who has handled it. Music, Instrument and sculpture has been incorporated harmoniously in the formation of this traditionally and historically rich artfrom. Kottarakkara Thampuran, who was Fascinated by Krishnanattam, requested Manavedan Thampuran to send Krishnanattam to the South. As Manavedan Thampuran sarcastically rejected this request, Kottarakkara Thampuran created Ramanattam based on the Ramayana and over time, with the involvement of other epics, it transformed into the current form, Kathakali. This is the history behind Kathakali. Still the artform is maintaining its grandeur through noble stages. Poetries and theatrical plays are also being portrayed through this artform. The facial makeup (face painting) of each character in Kathakali is a lot related to the traditional painting practices of Kerala. The colour combinations used in Kalamezhuthu and the colouring materials used in mural painting are related to the face painting in Kathakali. Although basic texts such as the Natya Shastra have already mentioned different colours for each rasa (facial expression), they haven't mentioned the materials used to prepare those colours. Therefore, artforms like Kathakali, Koodiyattam and other ritual arts have used books related to painting and sculpture, such as the Vishnu Dharmothara Purana, to find out the materials for making colours. Bharata Muni who wrote the Natya Shastra has divided acting into four. Among the four types of acting (Chathurvidhabhinaya), Angikam, Vachikam, Sattwikam and Aharyam, the section Aharyam discusses Angarachana, i.e. facial painting methods. Although artforms like Kathakali does not incorporate all the aspects mentioned in Natya Shastra, it has adopted many of the things mentioned in the 23rd chapter called Aharya Abhinayam related to the decorative methods of Kathakali. Angarachana refers to the transformation of the face and body using different colour combinations. Which colours should be used as natural colours, compound colours or tools for this has been clearly mentioned in Natya Shastra. But the source of these colours is not discussed. Therefore, the colour-making materials have been prepared as inspired from the painting methods, ritual and traditional artforms that existed until then. Naturally obtained colours are being mostly used for face painting of the artforms of Kerala. This paper examines how the face painting is related to the traditional painting practices.
Licence: creative commons attribution 4.0
Painting, Colours, Kathakali, Face painting, Artforms
Paper Title: Badalte samajik paridrashaya me shrimad bhagwat geeta ke shaikshik nihitarth (naitik shiksha ke vishesh sandharbh mein)
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501894
Register Paper ID - 288467
Title: BADALTE SAMAJIK PARIDRASHAYA ME SHRIMAD BHAGWAT GEETA KE SHAIKSHIK NIHITARTH (NAITIK SHIKSHA KE VISHESH SANDHARBH MEIN)
Author Name(s): Dr. Harendra Kumar sharma
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h745-h755
Year: January 2025
Downloads: 219
Badalte samajik paridrashaya me shrimad bhagwat geeta ke shaikshik nihitarth (naitik shiksha ke vishesh sandharbh mein)
Licence: creative commons attribution 4.0
Badalte samajik paridrashaya me shrimad bhagwat geeta ke shaikshik nihitarth (naitik shiksha ke vishesh sandharbh mein)
Paper Title: "Navigating the Future of Fashion: Sustainable Development in E-Commerce for Apparel and Accessories"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501893
Register Paper ID - 287658
Title: "NAVIGATING THE FUTURE OF FASHION: SUSTAINABLE DEVELOPMENT IN E-COMMERCE FOR APPAREL AND ACCESSORIES"
Author Name(s): Dr. Rekha Berwal
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h734-h744
Year: January 2025
Downloads: 210
The fashion industry has long been associated with rapid trends, excessive waste and environmental degradation. From runway to wardrobe, the word 'sustainability' is no longer a faint whisper but a clarion call for change in the fashion industry. As the detrimental environmental effects of 'fast fashion 'become clearer and consumers grow increasingly eco-conscious, the future of fashion must navigate toward greener pastures. As consumer awareness of the environmental and social impact of fashion grows, there is an increasing demand for sustainable practices. This research paper explores the integration of sustainable development in e-commerce for apparel and accessories, aiming to provide insights into the challenges, opportunities and strategies for navigating the future of fashion in a more environmentally and socially responsible manner. By examining the current state of sustainable development in e-commerce for apparel and accessories, this research aims to provide a comprehensive understanding of the challenges and opportunities faced by stakeholders in the fashion industry. The insights gained from this study can guide future strategies for sustainable fashion practices, contributing to the ongoing global efforts towards a more responsible and ethical fashion ecosystem.
Licence: creative commons attribution 4.0
E-Commerce, Fashion, Sustainable, Wardrobe, Stakeholders, Global
Paper Title: "Eda Kyun" Existential Irony: Semiotic Analysis
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501892
Register Paper ID - 286518
Title: "EDA KYUN" EXISTENTIAL IRONY: SEMIOTIC ANALYSIS
Author Name(s): Harwinder kaur
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h730-h733
Year: January 2025
Downloads: 238
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Licence: creative commons attribution 4.0
???: ??????-???????, ?????? ??????, ????? ???????, ?????? ????
Paper Title: Malik Mohmad Jayshi Krit ‘PADMAVAT’ Me Pratik -Vidhan
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501891
Register Paper ID - 285132
Title: MALIK MOHMAD JAYSHI KRIT ‘PADMAVAT’ ME PRATIK -VIDHAN
Author Name(s): Dr.Shiv Kumar
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h720-h729
Year: January 2025
Downloads: 455
Malik Mohmad Jayshi Krit ‘PADMAVAT’ Me Pratik -Vidhan
Licence: creative commons attribution 4.0
Malik Mohmad Jayshi Krit ‘PADMAVAT’ Me Pratik -Vidhan
Paper Title: "Study of Dielectric Properties of Nanopolymer Films Synthesized By Solution Casting Technique"
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501890
Register Paper ID - 285480
Title: "STUDY OF DIELECTRIC PROPERTIES OF NANOPOLYMER FILMS SYNTHESIZED BY SOLUTION CASTING TECHNIQUE"
Author Name(s): M.Sreedevi, Dr.P.Thimmaiah, U.Naresh
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages:
Year: January 2025
Downloads: 210
The dielectric properties of polymer nanocomposites (PNCs) are analyzed in relation to the incorporation of nanoparticles, which can significantly enhance dielectric constant and reduce loss. These materials are studied for various applications, including energy storage and electrical insulation, where enhanced dielectric properties are crucial. Research focuses on understanding how factors like nanoparticle type, concentration, and interphase regions influence the overall dielectric behavior of the composite. In this paper, the dependence of dielectric constant, dielectric losses and conductivity of nanopolymers with variance of frequency and temperature were presented.
Licence: creative commons attribution 4.0
Dielectric constant, dielectric loss, frequency response, temperature and conductivity.
Paper Title: Beyond Persian: The Role and Importance of Sanskrit in the Mughal Empire
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501889
Register Paper ID - 283059
Title: BEYOND PERSIAN: THE ROLE AND IMPORTANCE OF SANSKRIT IN THE MUGHAL EMPIRE
Author Name(s): Pinki Choudhury, Tafiquar Rahman
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h708-h713
Year: January 2025
Downloads: 227
The aim of this article is to points out the importance of Sanskrit language in the Mughal Court. Mughal court has been a place for the great scholars and learned persons. They welcomed the men of letter who has brilliant knowledge in their respective fields without any divisions. Leaders of Hindu society gave them a social status which Akbar was quick to recognize. As a special mark of confidence the Rajputs were deputed to guard the royal haram a position which they continued to enjoy throughout the seventeenth and the eighteenth centuries. The Rajputs were also valued as doughty warriors. Relations between the Hindu and Muslim nobles seem to have been cordial on the whole though most of the Hindus adhered strictly to caste restrictions regarding dining and inter-marrying etc. They made no difference between Hindu and Muslim. This is the sole message that has been attempted to highlight throughout this article.
Licence: creative commons attribution 4.0
Hindu society, Akbar, Social status, Relations, Between, Hindus, Religious, Sole
Paper Title: Assessment of groundwater quality of some villages located in Bhiwadi industrial area of Alwar district
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501888
Register Paper ID - 283083
Title: ASSESSMENT OF GROUNDWATER QUALITY OF SOME VILLAGES LOCATED IN BHIWADI INDUSTRIAL AREA OF ALWAR DISTRICT
Author Name(s): Vinod kumar, Prof Veena Sanadhya
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h699-h707
Year: January 2025
Downloads: 201
Groundwater is a very precious resource. Today it has become so polluted due to industrial activities that it has become an important area of study.To assess the groundwater of Bhiwadi, we collected groundwater samples from its outlying villages. These samples were evaluated on the basis of BIS and some other standards.We have also prepared various charts with the help of distribution chart. We selected 5 major parameters to know the status of pollutants in the groundwater here and derived results based on them. We concluded that industrial activities are affecting the groundwater of this area.The data we collected supports the presence of water pollution in this area. Our samples included five major parameters such as pH, total hardness, total dissolved solids (TDS), fluoride, and total alkalinity.
Licence: creative commons attribution 4.0
Assessment of groundwater quality of some villages located in Bhiwadi industrial area of Alwar district
Paper Title: Effect of Drilling of Kevlar Aramid Fiber Reinforced Plastics (K-1226) Laminates Using Solid Carbide Step Drill K34
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501887
Register Paper ID - 282688
Title: EFFECT OF DRILLING OF KEVLAR ARAMID FIBER REINFORCED PLASTICS (K-1226) LAMINATES USING SOLID CARBIDE STEP DRILL K34
Author Name(s): Rangaswamy T, Nagaraja R., Manjunatha K
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h693-h698
Year: January 2025
Downloads: 197
Composite materials are been used for numerous components and structures in aerospace industry. Many of these components require machining during their fabrication. Drilling of composite materials is very difficult to carry out due to damage being induced into the component in the form of delamination, fiber pullout, and local cracks. Further, rapid wear development in the cutting tool also takes place during drilling of composite materials. Conventional machining processes such as turning, drilling or milling can be applied to composite materials, provided proper tool design and operating conditions are adopted. Kevlar Aramid Fiber Reinforced Plastics (K-1226) is widely used in the industry due to its chemical stability at high temperature and resistance to wear. Studies show that conventional cutting of this laminates are extremely difficult due to the frictional force developed via thermal expansion of substrate material which has restricted the use of Kevlar component. In this regard, an attempt has been made to describe the effective method for drilling K-1226 material using solid carbide step drill K-34 to drill a hole of 9mm diameter for varying thickness. The drilled Laminates are examined using C-Scan Analysis. From the analysis it is observed that for lower thickness K1226 laminate with higher feed rate, spindle speed and cutting speed no delamination occurred. Hence, it is be concluded that the solid carbide step drill K34 was found suitable for machining of Kevlar K1226 laminates of 8,10 and 12mm thickness.
Licence: creative commons attribution 4.0
Effect of Drilling of Kevlar Aramid Fiber Reinforced Plastics (K-1226) Laminates Using Solid Carbide Step Drill K34
Paper Title: Scrutinizing the Study of Metamorphosis in the Novels of the Sister of My Heart and the Vine of Desire
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501886
Register Paper ID - 279387
Title: SCRUTINIZING THE STUDY OF METAMORPHOSIS IN THE NOVELS OF THE SISTER OF MY HEART AND THE VINE OF DESIRE
Author Name(s): Ms Rajani Rajabhau Waghmare, Dr. Nitin Hiralal Bharaskar
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h685-h692
Year: January 2025
Downloads: 219
Chitra Banerjee Divakaruni's novels Sister of My Heart and The Vine of Desire provide a rich exploration of personal and relational metamorphosis within the context of cultural, social, and emotional upheavals. The two novels follow the intertwined lives of Anju and Sudha, cousins bound by an intimate sisterhood yet shaped by divergent experiences of tradition, love, and displacement. This study investigates the transformative journeys of these characters as they navigate identity, loss, and resilience. By employing thematic and narrative analyses, this research elucidates the role of familial bonds, cultural expectations, and diasporic tensions in shaping their evolution. It demonstrates how Divakaruni intertwines the personal with the universal, portraying metamorphosis as a continuous negotiation of selfhood within complex cultural and emotional terrains. Their journeys encompass personal growth, relational evolution, and cultural displacement, offering a rich tapestry of identity reconstruction. This study analyzes how Divakaruni weaves themes of tradition, diaspora, and emotional resilience into the metamorphic arcs of her protagonists. Through a critical lens, the paper highlights the transformative processes that shape their lives, underscoring the intersection of cultural expectations and personal agency in defining their narratives.
Licence: creative commons attribution 4.0
communal existence, alienation, hybridity, in-between ness, colonial power, diaspora.
Paper Title: Revolutionizing Logistics: The Role of Digital Freight Marketplaces in Transforming India's Supply Chain Ecosystem
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501885
Register Paper ID - 280243
Title: REVOLUTIONIZING LOGISTICS: THE ROLE OF DIGITAL FREIGHT MARKETPLACES IN TRANSFORMING INDIA'S SUPPLY CHAIN ECOSYSTEM
Author Name(s): Dr. Pankaj Pujari
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h673-h684
Year: January 2025
Downloads: 230
The Indian logistics industry is undergoing a transformative shift with the rapid adoption of digital freight marketplaces. These platforms leverage advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and data analytics to optimize freight management, streamline transportation, and enhance operational efficiency. Digital freight marketplaces connect shippers, carriers, and logistics providers on a unified platform, reducing empty miles, improving vehicle utilization, and minimizing delays. This paper explores the evolution of digital freight solutions in India, analyzing their impact on cost reduction, environmental sustainability, and supply chain resilience. The study highlights key players such as Blackbuck, Rivigo, and TruckSuvidha, detailing their technological innovations and service models. Furthermore, the paper evaluates government policies like FASTag and e-way bills that facilitate digital transformation in the freight sector. Despite notable advancements, challenges such as data security risks, infrastructure limitations, and adoption barriers persist. The review concludes with recommendations for improving digital freight platforms through enhanced data integration, predictive analytics, and policy support to establish a robust and efficient logistics network in India.
Licence: creative commons attribution 4.0
Digital freight marketplace, Indian logistics, supply chain optimization, AI in logistics, FASTag, e-way bill, freight management, transportation technology, Blackbuck, Rivigo.
Paper Title: Effectiveness of factors of Online buying on consumer satisfaction in Bengaluru
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501884
Register Paper ID - 279501
Title: EFFECTIVENESS OF FACTORS OF ONLINE BUYING ON CONSUMER SATISFACTION IN BENGALURU
Author Name(s): Mrs Leelavathy.H.C, Dr Sudha.B.S
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h661-h672
Year: January 2025
Downloads: 219
In contemporary business landscape, numerous enterprises have transitioned from conventional brick-and-mortar models to online platforms, capitalizing on the burgeoning e-commerce ecosystem. Understanding the nuances of customer satisfaction in this digital age is paramount, as it directly influences repeat purchase behavior and brand loyalty. This research delves into the multifaceted factors that influence consumer satisfaction in the realm of online buying, a domain experiencing exponential growth due to increased accessibility to affordable internet and smartphones. The primary objective is to dissect the key determinants that shape consumer perceptions and subsequent satisfaction levels derived from online purchasing experiences. To effectively gauge consumer satisfaction, this research will explore several pivotal constructs, including website design, convenience, security, product variety and ease of shopping and their influence on shaping overall customer satisfaction. While a significant portion of consumers find e-commerce platforms user-friendly and helpful for product comparisons, enhancements in visual appeal and personalized suggestions are needed to better align with consumer expectations with data security and privacy.
Licence: creative commons attribution 4.0
Keywords: Online Buying, convenience, product selection, website design
Paper Title: EVALUATING THE INFLUENCE OF DEMOGRAPHIC FACTORS ON ONLINE BUYING IN BENGALURU
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501883
Register Paper ID - 279054
Title: EVALUATING THE INFLUENCE OF DEMOGRAPHIC FACTORS ON ONLINE BUYING IN BENGALURU
Author Name(s): Mrs Leelavathy.H.C, Dr Sudha.B.S
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h653-h660
Year: January 2025
Downloads: 241
The rapid growth of e-commerce has transformed the retail landscape in India, particularly in urban centers like Bengaluru. A multitude of demographic variables exert influence on an individual's inclination to engage in online purchasing activities. Age, for instance, often correlates with digital literacy and adoption rates, with younger demographics typically exhibiting greater comfort and familiarity with online platforms. Income levels also play a pivotal role, as higher disposable incomes may translate to increased purchasing power and a greater willingness to spend on online goods and services. This research paper aims to evaluate the influence of various demographic factors on online buying behaviors among consumers in Bengaluru. By analyzing age, gender, income, education, and occupation, this study seeks to provide insights into how these factors shape online shopping preferences and habits. An online survey of 513 respondents from different parts of Bangalore gave an insight into the influence of demographic factors influencing online buying. The findings will be beneficial for e-commerce businesses, marketers, and policymakers aiming to understand consumer behavior in the digital marketplace to develop marketing strategies to targeted towards specific group of consumers
Licence: creative commons attribution 4.0
Online, Online buying, Demographic factors, online buying behaviour
Paper Title: Social media inflates Gen Z knowledge - A Psychological Impact
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501882
Register Paper ID - 278289
Title: SOCIAL MEDIA INFLATES GEN Z KNOWLEDGE - A PSYCHOLOGICAL IMPACT
Author Name(s): Mrs.G.M.R.Josephine
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h649-h652
Year: January 2025
Downloads: 254
In the rapidly evolving landscape of science and technology, the emergence and widespread adoption of social media and online communities have profoundly influenced the perceptions and interactions of Generation Z, encompassing individuals born between the mid-90s and early 2010s. This heightened focus on the impact of social media on society by both individuals and the media has gained traction in recent years. Delving into a specific examination of Generation Z and its relationship with social media, this paper seeks to shed light on the intricate psychological repercussions experienced by this unique cohort. Generation Z stands out from previous generations due to their formative years being predominantly shaped by a digital realm, a factor that underscores the urgency in scrutinizing the unprecedentedly intricate psychological challenges faced by individuals today. Drawing insights from existing literature, this research endeavors to unravel the multifaceted implications of social media and online communities on the psychological well-being of Generation Z. The findings suggest that social media exerts a considerable influence on the mental state of individuals, showcasing both positive and negative ramifications on contemporary society. While social media platforms serve as vital avenues for connectivity and self-expression, they also introduce a myriad of novel hurdles. Nurturing the mental health of young individuals navigating this digital domain necessitates a delicate balance between harnessing the positive attributes of social media and remaining vigilant about its potential adverse effects.
Licence: creative commons attribution 4.0
Psychology, Gen Z, Social Media, Knowledge, Influence
Paper Title: Semiconductor Innovations for AI-Driven Agricultural Sustainability: A Review of Trends, Challenges, and Market Dynamics
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501881
Register Paper ID - 277776
Title: SEMICONDUCTOR INNOVATIONS FOR AI-DRIVEN AGRICULTURAL SUSTAINABILITY: A REVIEW OF TRENDS, CHALLENGES, AND MARKET DYNAMICS
Author Name(s): Dr. Jigar A. Soni, Dr. Himanshu Amritlal Patel, Rajan B. Patel
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h639-h648
Year: January 2025
Downloads: 324
The combination of semiconductor technology and artificial intelligence (AI) is radically changing agriculture. These advancements are enhancing sustainability, improving productivity, and addressing global food security challenges. This review explores the latest trends in semiconductor innovations for AI-driven agriculture, identifies key challenges, and examines market dynamics shaping the industry. We discuss the role of precision farming, autonomous machinery, and edge AI applications, alongside concerns such as energy consumption, material sustainability, and data security. The paper highlights investment growth, policy support, and collaborative efforts as crucial drivers in this domain. By understanding these elements, stakeholders can better navigate the evolving landscape of AI-powered sustainable agriculture.
Licence: creative commons attribution 4.0
Semiconductor Innovations, AI in Agriculture, Agricultural Sustainability, Precision Farming, Edge Computing, IoT in Agriculture, Generative AI, Smart Farming, Agritech Market Trends, Climate-Resilient Agriculture, Agricultural Robotics, Sustainable Semiconductor Design, Data Privacy in Agritech
Paper Title: Examining the dreams, desires and aspirations of women from different walks of life in "The Secret Wish List" by Preeti Shenoy
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2501880
Register Paper ID - 277223
Title: EXAMINING THE DREAMS, DESIRES AND ASPIRATIONS OF WOMEN FROM DIFFERENT WALKS OF LIFE IN "THE SECRET WISH LIST" BY PREETI SHENOY
Author Name(s): Mrs.Deepika Bishoyi, Dr.A.Vijayanand
Publisher Journal name: IJCRT
Volume: 13
Issue: 1
Pages: h633-h638
Year: January 2025
Downloads: 259
The portrayal of women in Indian writing has long captivated the attention of scholars and readers, sparking in-depth discussions about the multifaceted representation of female characters in literature. This paper delves into an insightful analysis of Preeti Shenoy's novel "The Secret Wish List," strategically shining a spotlight on the sheer brilliance of Shenoy's narrative style while delving into uncharted territories within Indian writing in English. Specifically, the exploration extends into the realms of humanism, fiction, and feminism, elucidating how these elements interplay in shaping the lives and experiences of characters like Diksha in the novel. Diksha, a poignant embodiment of modern women grappling with societal expectations, is artfully depicted as she navigates the intricate web of personal sacrifices and societal norms prevalent in a male-dominated milieu. Her poignant struggles underscore the harsh reality faced by many women, who find themselves confined to submissive roles, their aspirations shackled by societal constraints. Amidst these challenges, however, Shenoy beautifully accentuates the theme of individual agency, showcasing Diksha's inspiring journey towards self-realization and empowerment. Vibrant and compelling, the character of Vibha emerges as a beacon of hope and catalyst for change in Diksha's life, igniting a transformative path towards independence and personal fulfilment. Through this thoughtful analysis, the paper not only enriches the discourse on the representation of women in Indian literature but also underscores the critical need to delve deeper into the nuances of this vibrant literary tradition, thereby paving the way for a more nuanced and inclusive understanding of gender dynamics and societal constructs.
Licence: creative commons attribution 4.0
Wish list, gender equality, submissive, Discontented circumstances, Male supremacy, Existence
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 3 | Month- March 2026)

