Volume 12 | Issue 1

 Abstract

The development of the economy is depend upon the financial system. After implementation of New Economics Policy in India, the insurance sector is one of the major players in the financial system. Digitalizationhas brought significant improvements in the insurance industry by increasing efficiency, transparency, reducing frauds and other benefits. The insurance sector is the most happening sector today that continues to evolve with the digital transformation and helping them to change their traditional ways of doing the business by enabling new personalized products and services. Digitalization is helping the insurance businesses to become more, with technological advancements offering new opportunities for insurers to transform their business processes and customer engagement.

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 Keywords

Economy, Digitalization, Insurance, Transparency, and financial system.

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This study investigates the inclination towards entrepreneurship among college students. Specifically, the relationship between entrepreneurship education and inclination towards entrepreneurship. The influence of demographic characteristics and family business background on university students' inclination towards entrepreneurship is also being consider. An empirical test carried out on the data gathered from questionnaires demonstrates that two entrepreneurship education variables are found to have a statistically significant relationship on the inclination towards entrepreneurship. At the same time, two demographic variables and a family business background variable have an effect on college students' inclination towards entrepreneurship. Finally, based on the findings, the conclusion of the study has been forwarded.

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Entrepreneurship, Inclination, Variables, Demonstrates

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Employee State Insurance (ESI) Scheme is a huge social security for the employees in the organization. ESI is completely different from insurance that is provided for general public. It supports full medical care and reasonable economic assistance to the beneficiaries for benefits like sickness, maternity, disablement and death due to employment injury. It is one of the most effective measures available to the employees in working environment. The purpose of the study is to analysis the awareness and effective Utilization of Employee State Insurance (ESI) policy in Tata International. The study also attempts to review the varied Employee State Insurance (ESI) benefits available to the workers within the organization. A study questionnaire was framed and given to the workers to seek out awareness and therefore the effects of utilization of Employee State Insurance (ESI) policy in Tata International using tools through SPSS software.

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 Keywords

Employee state insurance (ESI), Awareness, Utilization, Employees, medical benefit, sickness benefit, maternity benefit.

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 Abstract

Purpose: The purpose of the research described in this paper is to explore the shopping habits and attitudes of individuals from the Generation Z regarding online shopping. This particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. In addition, they expect the technology to enable them to make more informed shopping decisions. Objective: The objective of this study is to explore the shopping habits and attitudes of Generation Z regarding online shopping. In this context, the main sources of information that are provided to buyers, and their preferences towards online shopping are examined. Generation Z mainly rely on personal experience and take quality and prices into consideration when choosing what to purchase, mostly considering other people's opinions. However, even though the internet is their main source of information, they still seek input from others in most cases before making purchasing-related decisions. Methodology: A structured questionnaire has been used for primary data collection. Secondary data have been derived from the books, published research articles and bank websites. Data has been collected through questionnaires designed on a five-point Likert scale. Findings: The findings showed that smart technologies have a significant influence on generation Z consumers' experiences. Moreover, this particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. Generation Z youth mainly rely on personal experience and take quality and prices into consideration when choosing what to purchase, mostly disregarding other people's opinions. However, even though the internet is their main source of information, they still seek input from others in most cases before making purchasing-related decisions

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 Keywords

Generation Z, online shopping, autonomy, purchasing-related decisions

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The rise of digitalization in India has taken a huge pace from the last decade. This research paper aims to investigate the phenomenal rise of digitalization in India with specific reference to the youth consumer dynamic of India. Social media has changed the way many marketing disciplines have worked in past, including consumer behaviour. Social media has indeed revolutionized the way marketing disciplines have worked in the past, including consumer behaviour. Consumer behaviour, which became prominent in the 1940s and 50s as a part of the marketing area, studies the level at which emotions, attitudes, and preferences affect the buying behaviour of consumers. The paper aims to analyse the impact of social media and digital/online impact on decision-making behaviour of youth. It makes comparisons to show the growing trend of online decision-making and increased use and influence of social media for making digital decision-making behaviour. Moreover, it discusses what this implies for companies and their marketing strategy to promote their product in today's competitive environment along with suggestions for the same.

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 Keywords

Digital Transformation, Social Media, Consumer behaviour, competitive environment. Youth Behaviour.

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The present study aims to know the impact of electronic commerce on business organization. The study has highlighted the Management Information Systems, Finance and Accounting, Marketing and Computer Sciences of ECommerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, it has the potential to alter the traditional form of economic activities. Already it affects such large sectors as communications, finance and retail trade and holds promises in areas such as education, health and government. The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more pervasive, effects on routine business activities. The integration of Electronic Commerce and Business will bring a renaissance in marketing function. As it present opportunities to get close to the customer to bring the customer inside the company, to explore new product ideas and pretest them against real customers. E-commerce will play an important role in way marketing is done and job markets

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Electronic Commerce, Business Organisation, Management Information Systems, Computer Sciences.

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In present days the role of green banking is very important and valuable. Green banking initiatives have become increasingly vital in the banking sector. In this analysis, we thoroughly examine the extent to which SBI and HDFC, two prominent banks, have embraced and implemented such initiatives. The challenges faced by customers in relation to these environmentally-friendly banking practices. One significant concern is the security of customer information particularly in the digital eras. Has green banking gains momentum,Financial institutions must recognize the importance of adopting comprehensive strategies to save the customer information. Green banking has revolutionized the banking industry by prioritizing sustainability and environmental responsibility.

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 Keywords

? Banking ? Green banking ? Initiatives ? Valuable ? Challenges ? Environmentally ? Digital ? Significant ? Financial institutions ? Sustainability ? Environmental responsibility

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Carrer succession planning in the banking sector is all about preparing employees for future leadership roles.it involves identifying and developing potential candidates to ensure a smooth transition when current leaders retire or move on, it's an important process to ensure the continued success of bank. it mainly focuses on examining the strategies approaches and challenges associated with nurturing and transitioning talent with in financial institutes it would like to explore the significance of succession planning in mitigating risks, ensuring leadership organizational efficiency.

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Development opportunities, performance assessment, talent identification, leader pipeline, skill-building programs.

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. The company aims to provide reliable and high-quality services to its customers. By ensuring excellent customer support, they strive to address any concerns promptly. Additionally, Reliance Communication Limited focuses on building a positive brand image to establish trust and loyalty among consumers. Understanding and positively influencing consumer perception is vital for the company's growth and maintaining a strong customer base. The factors that influence how consumers perceive Reliance Communication Limited. We will specifically focus on the role of brand image, service quality, customer satisfaction, communication channels, trust and credibility, word-of-mouth, and online reviews in shaping consumer perception. By understanding these factors, we aim to provide valuable insights and recommendations to enhance consumer perception for Reliance Communication Limited.

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Telecommunications, reliability, high-quality services, customer support, brand image, trust, and loyalty.

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The main objective of the study is to know the employee training and development programs in WIPRO. The company has to adopt new technology and new resources, which requires equally talented employees. To upgrade the employee's skills and knowledge to the present needs of the company it should provide training and development to the employees. Every organisation needs to have well trained and experienced people to perform the activities that have to be done. Descriptive statistical analysis is used to study this paper, structured questionnaire is used to collect the data. The methodology adopted to carry this study is by using questionnaire and the statistical tools used for analysing were simple percentages. The results are interpreted and presented in the form of tables and charts. In this study we find that the training is learning ,enhancement, sharing information. The purposes of training is to achieve the organisation goals, personal goals. By the training and development, the employer's morale will increase.

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Training and development, new technology, organisation, expectations.

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The has been taking several measures to provide health benefits and safety steps in order protect the employees from harmful and hazardous chemicals while preparing the medical capsules sanitary products etc. This study helps us to know the benefits and safety measures which the firm provides to take care of the employee by ensuring how and where to use the chemicals. Organization provides various benefits to retain employees. Many candidates are been attracted towards working in the such organization which has benefits. The P & G company provides the benefits which are needed to the employee in their work life. It helps the employee in balancing their work and personal lives. The company focuses on the health of employees as their work is related to use of chemicals. It facilitates special benefits to women employees working in the organization. As there are many women employees working in the company they provide the benefit of maternity leave and 8 weeks paid off for new moms.

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Health, safety measures, company, employees

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Online transaction, which are essential to modern commerce, present a complex web of risks that require close scrutiny. In the financial word, the threat of fraud is ever - present, including fraudulent transactions and increasingly sophisticated phishing attacks that exploit vulnerabilities in payment systems. Privacy risks increase as platforms accumulate vast amounts of user data, putting individuals at risk of identity theft and unfair profiling. Vulnerabilities such as malware and data breaches pose a threat to the confidentiality and integrity of transactional data, and despite advances in encryption and authentication, cyber threat dynamics require continued adaptation. Users play a critical role in this ecosystem and are encouraged to strengthen their defines through strong passwords, regular software updates, and increased awareness of website legitimacy. The complex intertwining of financial, privacy, and security risks highlights the need for a holistic approach that includes personal, corporate, and cybersecurity frameworks. Addressing these challenges requires continued collaboration to strengthen the digital infrastructure that supports online transactions and protects the trust that underlies e-commerce.

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 Keywords

Fraud, Identity Theft, Phishing, Scams, Unauthorized

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The modern times are seeing almost everyone heading towards investments to boost their finances. Artificial Intelligence has revolutionized the fields of data analysis. Chatbots and content generation has also entered Investment Industry. With the introduction of Artificial Intelligence in investment the task of investors to make right investment decisions has become a lot easier. AI driven Systems help in analyzing the data, optimizing the portfolios, and also provide stock market trends. The data for this study is collected through surveys, articles and journals. The findings of the study suggest that many people felt the necessity for investment, keeping in view the current scenario. Most felt that AI helps in making investment decisions and Investment apps are very helpful. This paper aims to highlight the role of AI in investment management and common man's perception on investment. Blending AI technologies in Investment management offers immense benefits which could restructure the financial industry.

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Artificial Intelligence (AI), Investment, Investment Management, Portfolio, Stock Market.

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Employee retention is a strategic lever for a company's success. Employee retention is the organizational goal of keeping productive and also talented workers and reducing turnover by fostering a positive work atmosphere to promote engagement, showing appreciation to employees, providing competitive pay and benefits, encouraging a healthy work life balance. Employee retention is a technique that companies use to maintain an effective workforce while meeting business needs. Employees are an organization's greatest asset. Therefore, every organization must treat employees as an end and not as a means to an end because they bring value to the organization. The purpose of this study was to measure employee perceptions of employee retention at Wipro. Various strategies are used to retain employees, while simultaneously increasing productivity, promoting higher levels of engagement, and ultimately increasing sales.

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A STUDY ON EMPLOYEE RETENTION AT WIPRO PVT LTD

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A STUDY ON IMPACT OF SOCIAL MEDIA ON YOUTH

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A STUDY ON IMPACT OF SOCIAL MEDIA ON YOUTH

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This study delves into LTI Mindtree, a leading software services company, and its CSR practices in an era of heightened corporate social responsibility awareness. It evaluates their impact on society and the environment, focusing on environmental sustainability, community engagement, and ethical business operations. The research involved analyzing CSR reports, documents, and interviews with company representatives, employees, and stakeholders, bench-marking LTI Mindtree against industry standards and competitors. The findings demonstrate LTI Mindtree's strong commitment to CSR, showcasing achievements in reducing environmental footprints, promoting community engagement among employees, and fostering ethical business practices. However, areas for improvement are also identified. Actionable recommendations are offered to enhance CSR efforts, emphasizing continuous monitoring and adaptation for long-term sustainability and growth. The study contributes to the CSR dialogue, highlighting both strengths and weaknesses and encouraging LTI Mindtree to further prioritize societal well-being and environmental stewardship.

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Environmental sustainability,Community engagement, Ethical business practices, CSR reports, Stakeholder engagement

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The busy business world moves fast with unpredicted and constant changes which are to be satisfied by the business, And the best way is to have a STARTUP, where creativity comes into reality. Which gradually influence various factors like employment, infrastructure etc. The scope for number of startups has increased drastically since the year 2016 with the initiation of STARTUP INDIA by the central government. Even after so many initiatives entrepreneurs facing problem to start their own business as they are not completely aware about the government schemes. Even then the new startups are contributing their best to the national economy. Till date there are more than 92000 startups overall in India were some among them are facing problems to sustain in the market as they have no source to showcase their creativity and best of their production. The productivity of startups will happen by the combination of new strategies, thoughts and by proper availability of finance.

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Business, Startup, Government, Creativity.

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The future of electric vehicles promises transformative changes in transportation, characterized by advances in battery technology, improved charging infrastructure, and increased adoption. This development not only addresses environmental issues, but also represents a paradigm shift towards sustainable mobility, and through continued research and development, the future will see increased range, faster charging and affordability it will come true. Electric cars may become the mainstream option. Additionally, the proliferation of fast- charging infrastructure is redefining the charging experience, making it more convenient and comparable to refueling at a traditional gas station. Collaboration between automakers and technology companies drives innovation. The integration of artificial intelligence and intelligent connectivity improves the entire driving experience, creating a seamless and personalized connection between the vehicle and the user. The future of electric vehicles promises a transformative change in transportation, characterized be advances in batteries and users. Governments and industry around the world are investing heavily in promoting EVs, paving the way for a cleaner and more energy-efficient transportation environment.

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Sustainability, Battery technology, Government policies, Autonomous driving, Market growth, Electric vehicle adoption.

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The outbreak of the COVID-19 pandemic in 2019 has had a profound and unprecedented impact on various sectors worldwide, with education being one of the most significantly affected domains. These abstract aims to provide a concise overview of the impact of COVID-19 on the education system in India. The sudden and widespread nature of the pandemic led to the closure of educational institutions across the country, affecting millions of students at all levels, from primary schools to universities. The shift to remote learning became imperative, necessitating the rapid adoption of online education platforms. However, the digital divide in India posed a substantial challenge, as not all students had equal access to the necessary technology and internet connectivity. The closure of schools and colleges disrupted the regular academic calendar, leading to delays in examinations and academic activities. The absence of face-to-face interactions and traditional classroom settings affected the social and emotional well-being of students. Additionally, the closure of educational institutions posed challenges for educators in adapting to online teaching methodologies and engaging students effectively in a virtual environment.

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A STUDY ON COVID- 19 IMPACT ON EDUCATION SYSTEM IN INDIA

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In recent years, creative accounting practices have gained significant attention from both academic researchers and practitioners in the accounting field. This article studies the various practices being followed by the organizations to manipulate figures and how the organizations use these tactics to make the figures more attractive and impressive. This article aims to explore the consequences of such practices, examining the impact on the financial reporting, investor trust and the integrity of the accounting profession. Additionally, it will discuss the regulatory framework in India and the measures taken by authorities to curb creative accounting practices. By delving into the techniques and motivations behind creative accounting, we can better understand the potential risks and implications for stakeholders in the financial markets.

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Accounting practices, Manipulate, Creative accounting, financial reporting, Stakeholders

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