Volume 6 | Issue 1

 Abstract

This study aims to investigate the relationship between brand awareness and repeat purchases in the FMCG market, which will provide valuable insights into the significance of brand awareness as a key driver of customer loyalty and repeat purchases. By analysing a selected group of FMCG products, the research will explore the impact of brand recognition on consumer behaviour and the likelihood of repeat purchases. This study will provide insights into the significance of brand awareness as a key factor in driving customer loyalty and repeat purchases. Understanding the relationship between brand awareness and repeat purchases is crucial for FMCG companies to enhance their marketing strategies and increase sales.

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 Keywords

Fast Moving Consumer Goods (FMCG), Repeat Purchases, Brand Awareness

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Consumers are offered numerous choices and thereare many competitors among service providers in the form of online food ordering service offers like Swiggy, Zomato, Pizzahut etc. the service providers have been gaining popularity since the implementation of the pandemic and they have gained so much popularity that 72% of therestaurant are searched on a mobile device. Now owing to this heavy competition it becomes essential lto research the topic ofconsumer perceptionofonlinefoodordering. Present study tries to identify the factors that affect online food delivery services.

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Online Food Delivery, Exploratory Factor Analysis

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Indian economy is the testimony for increasing the growth in very short period of time. Tax in form of direct and indirect is the largest source of revenue to the government. Chairman of 13th Finance Commission Dr. Vijay Kelkar, has advised to have a reasonable, scientific and contemporary taxation structure in sync with industrialized countries form the premise of the establishment of Goods and Service Tax (GST) in India. Tax structure is created and executed in such a manner that it contributes to the growth of nation. A Taxation Structure which allows ease of conducting business and having little potential for tax evasion gives prosperity to a country's economy. The GST is the major and widespread indirect tax reform since 1947. Replacement of outgoing taxes like value-added tax, excise duty, service tax and sales tax is the fundamental notion of GST. It will be levied on manufacturing sale and use of goods & services. GST is projected to affect of the present tax system and result in unifying the nation economically. This article has concentrated on the background, aims of the proposed GST and the effect of GST in several sections of Indian economy. The study subsequently focused on numerous advantages and prospects of GST. Finally, the article analyses and brings forth a definite conclusion.

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Goods and services tax(GST), Tax Reform, Taxation, Impact.

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Various Experiments viz. Types of Seedling Explants (epicotyledonary nodal segments, cotyledonary nodal segments, hypocotyl, cotyledon etc.) types of growth regulators (KN, BAP,IAA,NAA) and its various concentration were conducted to standardized the methods of in vitro micropropagation of A. acuminata. Out of Various types of explants used, the cotyledonary nodal shoot segments found the best for shoot induction. Highest number of shoot bud proliferation i.e. 15-20 shoots was found on MS medium supplemented with IAA 0.1mg/l + BAP 1.5 mg/l, while only 4-6 shoots were produced from epicotyledonary nodal shoot segments .Poor response i.e. only callusing was observed on hypocotyl and cotyledon explants. On higher concentration of BAP i.e. more than 2.5 mg/l, although number of shoot were increased but they remain dwarf. On Higher concentration of IAA and NAA, callusing was observed.

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: explants , in vitro, medium ,callus. Shoot induction, seedling

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Globally, about half the number of women is still behind men in many places. Indian culture has always treated women as goddesses with its concept of ideological but the truth is far from the concept of myth. In fact, Indian society is suffered by gender inequality and skewed sex. Gender equality will only be achieved when women and men enjoy equal opportunities, rights and responsibilities in all spheres of life. When women were empowered, the whole family benefited, thus benefiting society as a whole and these benefits often had a ripple effect on future generations. The skewed child sex ratio is a major indicator of female infertility, lack of value attached with her and disrespect. Over the past few years, a large proportion of women have been subjected to discrimination and exploitation. The skewed sex ratio is due to both biased sexual preferences, as well as discrimination against girls after birth. In such a situation, the government would have to promote gender equality and adopt specific strategies for the healthy development of the girl child. Therefore the remedial measures in the form of the BBBP program were an hour-long necessity to prevent gender inequality in the nation. The Indian government launched the Beti Bachao Beti Padhao program in 2015, as a leading program to reduce gender inequality in the sex ratio at birth (SRB) and to ensure social protection for girls.

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Child Sex Ratio, Literacy Level, Health

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Dielectric constant ( ) and dielectric loss ( ) of artificially salinized and moistened soil samples are determined at a single microwave frequency 9.78 GHz and at a single temperature 35.0 0C using a wave guide cell method. Further, the values of and of saline and moist soil samples are obtained theoretically with Wang-Schmugge model at 35.0 0C with the incorporation of salinity effect. The present study reveals that soil salinity has a little influence on unless the soil is sufficiently moist while of soil increases significantly as the salinity increases.

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Saline soils, dielectric constant, microwave emissivity, microwave remote sensing, radar backscattering coefficient and soil moisture content.

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Dielectric Studies of Wet Soil at X-band Microwave Frequency

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Dielectric Studies of Wet Soil at X-band Microwave Frequency

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As of late, a mixture various access (MA) conspires, non-symmetrical MA (NOMA) joined with symmetrical recurrence division MA (OFDMA), has drawn in critical consideration in the fifth-age (5G) remote correspondence because of its predominant range proficiency. Nonetheless, the upside of the half breed MA plot can't be completely acknowledged in apparent light correspondence (VLC) organizations, since current optical symmetrical recurrence division multiplexing (OFDM) advancements can't give high range proficiency and force productivity simultaneously. In this paper, a various levelled pre-misshaped layered unevenly cut optical OFDM (HPD-LACO-OFDM) plot is proposed for NOMA, which offers prevalent range effectiveness just as high optical force proficiency. In HPD-LACO-OFDM, different layers of unevenly cut optical OFDM (ACO-OFDM) signals are produced to _ll the odd subcarriers progressively, and the between layer obstruction is wiped out with progressive sign pre-twisting. A correlation of the bit-mistake rate (BER) execution between the customary dc-one-sided optical OFDM (DCO-OFDM), the layered ACO-OFDM (LACO-OFDM), and the proposed HPD-LACO-OFDM plot is tentatively performed. The outcomes show that with a similar sign force, the HPD-LACO-OFDM-based NOMA-VLC network shows the best BER execution, though the interest for direct current voltage is diminished by half of the sign voltage contrasted with the customary DCO-OFDM-based NOMA-VLC organization.

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AN EFFICIENT NOMA SCHEME FOR VLC NETWORK BASED ON LACO OFDM

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UDDAT AL-UMARA: A PIONEERING WORK IN ANTI-COLONIAL WRITING

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UDDAT AL-UMARA: A PIONEERING WORK IN ANTI-COLONIAL WRITING

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Chatbot, Web-based Voice chatbot, Optical Character Recognition, and conversational systems

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We controlled the Bistability and photon blockade effect of quantum states for a coupled cavity with the magnonic system in presence of Kerr-nonlinearity. The magnonic system is strongly coupled with the photonic cavity system. We observe the bistable behaviour as well as Photon Blockade for both photonic and magnonic system in presence of a driving source. Surprisingly we achieve Sharpe bistable frequency when the coupling strength between photon and magnon is tune. The blockade system is achieved by tuning different system parameters with the help of some recent experimental results. Perfect magnon blockade is achieved under a weak coupling regime. By solving the Master's equation numerically we determined the second-order correlation function of magnon coupling with different system parameters. We controlled the magnon blockade perfectly by tune different system parameters. This study opens a new window to designing optical switches and optical flip-flops in quantum communication technology

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Optical Gates, Optical Switches, Bistability Photon Blockade.

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The study focuses on e-banking services provided by banks to facilitate easier, faster, and more convenient banking transactions. Based on factors like gender, age, and occupation, it also seeks to identify the most well-liked services among customers. The sample of study is 180 customers of banks whose views are gathered through a structured questionnaire. According to the survey, factors such as age, gender, and employment significantly affect the decision to use an e-banking service. Customers who are various ages favor different services, just as men and women perceive things differently and individuals with different occupations utilize different services.

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Digital Transactions, Online Banking, E-banking Services, E-banking in India

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Abstract We are known that library is an important part of higher education (college, university etc.) system and Librarian plays an important (main) role in a library management system. Out of library traditional work a librarian may be observe another vital role as a teacher, organizer, counselor etc. In the changing era development of information technology huge amount of change in the field of library management system, which is more challenging for a librarian. The challenges relate to acquisition of ICTs, preservation of electronic information resources, maintenance and security issues, training of users, and general lack of awareness and commitment among library stakeholders. In this paper we want to highlight that how can a librarian improve in higher education system and help others student, researcher etc. from a problematic point of view and also present an evaluated study on the main topic base on Sundarban Hazi Desarat College.

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Barrier of academic librarian, Electronic information, Higher education system, Information technology, Library management system, Role of academic librarian.

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Education is the most fundamental prerequisite for human progress. Employment prospects expand and incomelevels rise as a result of schooling. The growth of a person and the advancement of a nation are both dependenton education. The current article attempted to comprehend the disparities and causes connected with schooldropouts in India. Dropout is a widespread occurrence in India's educational system, affecting all levels of education, all regions of the country, and all socioeconomic categories. Dropout rates are substantially higher ineducationally disadvantaged states and districts. Girls drop out at a greater rate than boys in India. Similarly,children from socially disadvantaged groups such as Scheduled Castes and Scheduled Tribes have greaterdropout rates than the general population. There are also regional and geographical variances, with childrenliving in rural areas/urban slums being more likely to drop out. Failure to graduate high school not only has a detrimental impact on people, but it also exacerbates existing social and economic inequities. To eliminate waste and increase the efficiency of the educational system, educational planners must first study and identify the socio economic groups that are more likely to dropout, as well as the reasons behind their dropout.

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Dropouts, Secondary education, Scheduled Castes, Scheduled Tribes, Universal Primary Education, India

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Pesticides are widely used in agriculture to control pests and increase crop yields. However, the use of pesticides has harmful effects on human health, including neurotoxicity, reproductive disorders, immune suppression, and developmental delays. Children are particularly vulnerable to the effects of pesticides. Policies and regulations that ensure the safe use of pesticides, as well as increased public education and awareness, can help protect human health from the harmful effects of pesticides. This paper discusses the impact of pesticides on human health, including their effects on the nervous system, reproductive system, and immune system, and highlights the need for measures to minimize exposure to pesticides and protect human health.

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Pesticides, human health, neurotoxicity, reproductive disorders, immune system.

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Impacts of GST on Healthcare and Pharma Sector

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Impacts of GST on Healthcare and Pharma Sector

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This research report presents the perception of Learning Management System among Indian instructors. India is adopting and using online training more frequently as internet access and cost continue to improve. Data for the study came from 298 respondents who had used Moodle in the NMEICT T10kT programmes. The respondents were contacted using a snowball sampling approach. Online forms were used for collecting data. The aim of the study was to ascertain how teachers felt about the Moodle in relation to how they used it in their instruction. The findings revealed that respondents' responses were clearly indicating the positive perception of Moodle..

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LMS, Moodle, E-Learning, ICT, NMEICT, T10KT

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AIR POLLUTION, ELECTRICAL CARS, ENVIRONMENT, ZONES, SCOPE, FUTURE

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Zooplankton communities along the River Yamuna in Delhi stretch showed considerable spatio-temporal variations. A gradual shift from a zooplankton assemblage dominated by Cladocera and Copepoda to a community dominated by Rotifers and a drastic decrease in biotic index values were observed along the longitudinal gradient. Relatively cleaner sites supported larger zooplankton assemblages compared to those subjected to sewage outfalls and industrial effluents. Species elimination was observed mainly in the mid-stretch and downstream of Okhla subjected to high loads of pollution. The study highlighted the role of inundated floodplain habitats in structuring the zooplankton community at upstream of Okhla barrage which supported the diverse community in comparison to that of midstream sites.

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Community structure, floodplain, pollution, species composition, co-inertia

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In obvious, the objective is to improve the performance of visual saliency aided optimal region growing for road region extraction from high spatial resolution multispectral satellite images. Satellite and aerial images are the most important available data sources for map generation and updating of available maps and they have highly improved in terms of spatial, spectral and temporal resolutions. In the proposed model satellite images is extracted using feature extraction such as color, intensity and orientation. Image transformation through Lifting Wavelet Transformation (LWT) is make use of three feature extractions then the image interpolation using bi cubic method is used for resize the extracted images and after applying this bi-cubic method the saliency map is located. The visual saliency Facilitated aided optimal region growing (VSFORG) is used for road region segmentation. In this segmentation different optimization techniques is applied for threshold optimization. In the result various evaluation metrics is analyzed mainly the accuracy for GWO is 82%, for ABC is 74% and for PSO is 64%. The proposed model is performed high when compared with other algorithms in the threshold optimization process.

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 Keywords

Lifting Wavelet Transform (LWT), Feature Extraction, Satellite images, Optimal Region Growing (ORG) and Grey Wolf Optimization (GWO)

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