Volume 11 | Issue 9 |

 Abstract

ABSTRACT: "While low rainfall and its variable nature necessities the development of artificial means of moisture supply, the increasing use of fertilizers and to some extent, of improved variety of seeds make timely need of water as a prerequisite 'In the foregoing, analysis and evaluation of the aspects of irrigation in Dakshina Kannada district, has been made in detail in order to understand the role and impact of irrigation in development of agriculture and its efficiency. The study on irrigation paper certainly contributes to a greater extent to understanding the future course of probable change in land use of Dakshina Kannada district and there by arising needs for planning of agriculture in Dakshina Kannada district.

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 Keywords

KEYWORDS: Irrigation, Intensity, HYV, Fertilizer.

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Creative Commons Attribution 4.0 and The Open Definition

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A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or service primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities. Consumer is the king in the kingdom of the market. To understand this behaviour is very necessary for the marketing man. The consumer is the focus of all the marketing activities. Knowledge of his activities and behaviour is one of the most important aspects of the market. The consumers buy the goods to satisfy a number of needs and drives. Human wants are unlimited and varying time to time; from place to place and man to man. Consumer satisfaction is defined as a measurement that determines how happy consumers are with a company's products, services, and capabilities. According to Philip Kotler, consumer satisfaction is defined as, "personal feeling of pleasure resulting from comparing a product's pursued performance in relation to his /her expectations". The consumers" relationship with food and other everyday goods has changed dramatically, not only in the way products are purchased, but also in the way they are consumed. With the changing lifestyles of the consumers, quick and easy to prepare food has become more of a necessity than a luxury. Hence, the processed and convenient packaged food products Industry has become one of the major sectors in India.

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Creative Commons Attribution 4.0 and The Open Definition

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Instant product ,Masala products , Attracting the product , Awareness to customer

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Nawab Viqar-ul-Mulk was an eminent personality and a true champion of Muslim nationalism in India. He made an incredible contribution to early Muslim politics and the Aligarh movement. He successfully manoeuvred the Aligarh movement and Muslim politics towards its goal when it became stagnant after the demise of Nawab Mohsin-ul-Mulk. Through this paper, the author has tried to highlight the various traits of Nawab Viqar-ul-Mulk's personality and his contribution to the Aligarh movement.

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Aligarh Movement, Viqar-ul-Mulk, Muslim Politics, Sir Syed, Mohsin-ul-Mulk,

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This abstract provides an overview of the comprehensive discussion on the multifaceted impact of marital rights absence and pervasive prejudice on India’s LGBTQ+ community. India, like many nations, grapples with the complexities of LGBTQ+ rights, further exacerbated by the absence of legal recognition for same sex marriages and societal biases. This discussion explores the far reaching consequences, including financial disparities, legal battles over parental rights, immigration issues, and barriers to healthcare. Additionally, it sheds light on the social and cultural challenges faced by LGBTQ+ individuals, the profound impact on mental health, and the coping strategies employed. Finally, it envisions a more inclusive future, advocating for legal reforms, increased representation, and government support to pave the way for a more accepting society.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

LGBTQ+, India, Mental Health.

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Creative Commons Attribution 4.0 and The Open Definition

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English has come of age as a global language. It is spoken by a quarter of the world's population, enabling a true single market in knowledge and ideas. The growth of English as a truly global communication channel, it allows the rapid cross-pollination of ideas and innovation around the world and the development of a new kind of super-national single market in knowledge and ideas. Global English is a highly valued technical skill and it can be prerequisite for many international positions, foreign relations and development and a passport to advancement in global media, entertainment and financial world. As English language now belongs to world and increasingly to non-native speakers and plays the integral role in escalating the country's economy and inclusive growth, this paper reviewed that the awareness of importance of English language in the era of globalisation which has made people learn this universal language consciously. This paper also points out the real scenario of developing countries, like India is indeed worrisome because of the flaws of Indian education system, pedagogy and evaluation method.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

English language, Globalisation, Economy, Inclusive growth.

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Creative Commons Attribution 4.0 and The Open Definition

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Pervious Concrete is a special type of concrete, which consist of cement, coarse aggregates, water and if required admixtures and other cementitious materials. As there are no fine aggregates used in the concrete mix, the void content is more which allows the water to flow through its body. So, the Pervious Concrete is also called as Permeable Concrete and Porous Concrete. There is lot of research work is going in the field of Pervious Concrete. The compressive strength of Pervious Concrete is less when compared to the conventional concrete due to its porosity and voids. Hence, the usage of Pervious Concrete is limited even though it has lot of advantages. If the compressive strength and flexural strength of Pervious Concrete is increased, then it can be used for a greater number of applications. For now, the usage of Pervious Concrete is mostly limited to light traffic roads only. If the properties are improved, then it can also be used for medium and heavy traffic rigid pavements also. Along with that, the Pervious Concrete eliminates surface runoff of storm water, facilitates the ground water recharge, and makes the effective usage of available land. The Pervious Concrete can be an important part of context-sensitive construction and low-impact development used to improve water quality by capturing the "first flush" of surface runoff, reducing temperature rise in receiving waters, increasing base flow, and reducing flooding potential by creating short term storage detention of rainfall. In order to fully utilize these benefits, the hydrological behavior of the pervious concrete system must be assessed. The hydrological performance is usually a key parameter in decisions to use this material as a best management practice for storm water management. Pervious Concrete is an important application for the sustainable construction and is one of many low impact development techniques used by builders to protect water quality.

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Concrete, cement, Pervious Concrete structure, storm water

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Creative Commons Attribution 4.0 and The Open Definition

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This study illuminates the intricate interplay between marketing, colourism, and the lives of women in Indian society. We delve into the profound impact of marketing strategies on the perpetuation of colourist norms and their far reaching consequences. Through comprehensive analysis conducted in a focused group comprising of 10 participants, we reveal how marketing perpetuates perceptions of dark skin and the detrimental impact on self perception, mental health, societal integration, and cultural identity. As we navigate this issue, our findings underscore the urgency of challenging these biases collectively and individually, fostering a society that celebrates diversity and inclusivity.

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Creative Commons Attribution 4.0 and The Open Definition

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Colourism, Women, Mental Health

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: The paper focuses on concept of satyagraha Truth and Non-Violence. Gandhi's system of Satyagraha was based on nonviolence, non co-operation, truth and honesty. Gandhi's principle of Satyagraha is an incorporated concept and includes truth, non-violence, non-stealing, chastity or Brahmacharya, poverty and non-possession and the Truth was the charity of his philosophy, and Ahimsa was the guiding law that should be followed by each Satyagrahi. The term Non-violence is almost identical with the name of Mahatma Gandhi. The paper deals the notions of non violence as a philosophy and an ideal way of life

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Key Words: Satyagraha, Truth, Non-Violence, Ahimsa, tolerate, Non-cooperation and goal

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This paper endeavors to study the hypocrisy and hollowness predominant among most of the people of the present day society, by critically analyzing the poem "During Easter" by Robin S. Ngangom, one of the significant and seminal writers of North-East India. This paper aims to explore how through literature, Robin S. Ngangom, or the writers in general, give utterance to and brings to the forefront the serious and complex issues of our society. Literature, acting like an incentive and an impelling force, not only offers people the representation and apprehension of different complexities of people across the globe but at the same time possesses the ability to change or alter the ways and behavior of humans. It holds the capability to bend the human mind towards great ideas and philosophies, making them better human beings. This paper endeavors to disclose the problems related to erosion of human values, declining moral and spiritual values, violence, discrimination at the religious level as well as the great disparity existing between religion and human beings through the poem "During Easter" by Robin S. Ngangom.

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 Keywords

degradation, hollowness, disparity, hypocrisy, impelling, violence, discrimination

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Creative Commons Attribution 4.0 and The Open Definition

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India is well known for its rich diversity of medicinal plants that is found in all geographical regions of the country. The medicinal plants have played a significant role in ancient traditional systems of medicine. Rasna is one of the most important medicinal plants having many therapeutic uses. Rasna is an effective anti-rheumatic and anti-arthritic drug, which has wide application as a single drug in our indigenous system of medicine.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Rasna, Therapeutic uses, Neurological disorders, Ayurveda

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Creative Commons Attribution 4.0 and The Open Definition