ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Review of Thermal Energy Storage to a Combined Heat and Power Plant Based Thermodynamic Analysis and Applications
Author Name(s): Er. Anurag Singh, Er. Umesh Chandra Verma, Amit Kumar Kanojiya
Published Paper ID: - IJCRT2309424
Register Paper ID - 244080
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309424 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309424 Published Paper PDF: download.php?file=IJCRT2309424 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309424.pdf
Title: REVIEW OF THERMAL ENERGY STORAGE TO A COMBINED HEAT AND POWER PLANT BASED THERMODYNAMIC ANALYSIS AND APPLICATIONS
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d580-d588
Year: September 2023
Downloads: 106
E-ISSN Number: 2320-2882
this review article presents a comprehensive analysis of the thermodynamic application of thermal energy storage (TES) to combined heat and power (CHP) plants. The integration of TES technologies in CHP systems has garnered increasing attention as a means to enhance energy efficiency, improve system flexibility, and optimize the utilization of heat and power resources. Through a thorough examination of existing literature, this review highlights the key findings, challenges, and opportunities in this field. The review begins by discussing the principles of TES and CHP systems, outlining their respective advantages in energy storage and simultaneous heat and power generation. It then delves into the various TES technologies suitable for integration with CHP plants, including sensible heat storage, latent heat storage, and thermo chemical storage. The advantages and limitations of each technology are analyzed in the context of CHP applications. A significant portion of the review focuses on the performance enhancement achieved through TES integration in CHP plants. Studies evaluating the impact of TES on the efficiency, load balancing, and operational flexibility of CHP systems are critically examined. The analysis underscores the potential of TES to mitigate the intermittency challenges associated with renewable energy sources and its role in supporting grid stability and demand response programs. Moreover, the review addresses the techno-economic aspects of TES implementation in CHP plants. Various studies exploring the cost-effectiveness return on investment and overall economic viability of integrated systems are discussed. Furthermore, it highlights the importance of life cycle assessments in evaluating the environmental benefits and sustainability implications of TES-integrated CHP. Several real-world case studies and pilot projects are reviewed to provide insights into the practical application of TES in existing CHP plants. These case studies offer valuable information on system design considerations, performance optimization, and lessons learned from implementation experiences.
Licence: creative commons attribution 4.0
Abstract-- this review article presents a comprehensive analysis of the thermodynamic application of thermal energy storage (TES) to combined heat and power (CHP) plants. The integration of TES technologies in CHP systems has garnered increasing attention as a means to enhance energy efficiency, improve system flexibility, and optimize the utilization of heat and power resources. Through a thorough examination of existing literature, this review highlights the key findings, challenges, and oppor
Paper Title: A CASE STUDY ON- A PHYSIOTHERAPY INTERVENTION CERVICAL DISC BULGE
Author Name(s): KIRTI VERMA, DR. NIDHI SHUKLA
Published Paper ID: - IJCRT2309423
Register Paper ID - 244117
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309423 and DOI :
Author Country : Indian Author, India, 285001 , orai, 285001 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309423 Published Paper PDF: download.php?file=IJCRT2309423 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309423.pdf
Title: A CASE STUDY ON- A PHYSIOTHERAPY INTERVENTION CERVICAL DISC BULGE
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d575-d579
Year: September 2023
Downloads: 119
E-ISSN Number: 2320-2882
With radicular syndromes or cervical myelopathy, multilevel cervical degenerative disc degeneration is well-known in the cervical spine pathology. Adults frequently experience one or two levels of cervical herniation, and older people with spinal stenosis frequently experience multilayer cervical degenerative disc herniation. Both conditions are caused by the disc's slow degradation. We present the case of a patient who had undergone anterior cervical microdiscectomy at both levels and fusion at C5-C6 for a two-level cervical disc herniation (C4-C5 and C5-C6). Five years later, the patient returned with left C7 radiculopathy, and an MRI revealed a left C6-C7 disc herniation. He underwent anterior microsurgical discectomy, which provided prompt symptom relief. Adults with three-level cervical herniated discs are uncommon, and this condition is treated with an anterior microdiscectomy with or without fusion.
Licence: creative commons attribution 4.0
cervical disc bulging , cervical reduculipathy.
Paper Title: Formulation and evaluation of antimicrobial hair gel by using Hibiscus rosa-sinensis Linn. Extract and Guar gum.
Author Name(s): Ms. Nayana P. Jain, Ms. Vaishali Kulkarni, Rutuja Shinde, Ms. Swarada Kamble
Published Paper ID: - IJCRT2309422
Register Paper ID - 243568
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309422 and DOI :
Author Country : Indian Author, India, 411046 , Pune, 411046 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309422 Published Paper PDF: download.php?file=IJCRT2309422 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309422.pdf
Title: FORMULATION AND EVALUATION OF ANTIMICROBIAL HAIR GEL BY USING HIBISCUS ROSA-SINENSIS LINN. EXTRACT AND GUAR GUM.
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d566-d574
Year: September 2023
Downloads: 135
E-ISSN Number: 2320-2882
Dandruff is the most typical reason for hair loss, and a microbial infection of the scalp is the primary factor in dandruff. Numerous studies have been focused on discovering phytoconstituents with antibacterial potential. Due to their excellent therapeutic efficacy, minimal toxicity, and accessibility, medicinal plants are utilized extensively. The goal of this study was to identify the phytoconstituents in Hibiscus rosa-Sinensis Linn that exhibit antimicrobial action. The formulation of a hair gel containing this extract was also evaluated. A phytochemical analysis revealed the presence of proteins, amino acids, alkaloids, cardiac glycosides, and carbohydrates. and the minimum inhibitory concentration (MIC) was examined along with the antibacterial activity of extracts using the agar well diffusion method. development and testing of hibiscus-infused antibacterial hair gel.
Licence: creative commons attribution 4.0
Hibiscus rosa sinensis, hair gel, extraction, maceration, phytochemicals, formulation, evaluation, antifungal, antibacterial.
Paper Title: A Clinical Study To Evaluate The Combined Effect Of Nirgundi Taila Nasya Followed By Gomutra Haritaki In The Management Of Hypothyroidism
Author Name(s): DR VENKAMMA V HUCHARADDI, DR V S KANTHI, DR G S RAKESH, DR VIJAYKUMAR B MATH
Published Paper ID: - IJCRT2309421
Register Paper ID - 244199
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309421 and DOI :
Author Country : Indian Author, India, 582114 , District Gadag, 582114 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309421 Published Paper PDF: download.php?file=IJCRT2309421 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309421.pdf
Title: A CLINICAL STUDY TO EVALUATE THE COMBINED EFFECT OF NIRGUNDI TAILA NASYA FOLLOWED BY GOMUTRA HARITAKI IN THE MANAGEMENT OF HYPOTHYROIDISM
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d555-d565
Year: September 2023
Downloads: 114
E-ISSN Number: 2320-2882
Ayurveda, an ancient and the first systemic medical science ever evolved throughout the globe emphasizes on physical and mental fitness with prevention. Hypothyroidism refers to deficiency of thyroid hormone caused due to various reasons. The Concept of Hypothyroidism is directly not mentioned in classical texts but it can be correlate with various topics mentioned by Acharyas such as Galaganda, concept of Dhatwagni, Samprati of Medoroga and much more. Among them it is sincere attempt to evaluate the concept of Hypothyroidism with Galaganda. Also this research carried out to evaluate the efficacy of of Nirgundi Taila Nasya followed by Gomutra Haritaki in the management of Hypothyroidism. Aims & objectives: To evaluate the combined effect of Nirgundi Taila Nasya followed by Gomutra Haritaki in management of Hypothyroidism. Materials and Methods: 30 patients of Hypothyroidism will be selected randomly from and given Nirgundi Taila Nasya followed by Gomutra Haritaki. . 8 drops of Nirgundi Taila was instilled in each nostril for 7 days and Haritaki churna of 2 gm thrice a day along with Gomutraarka of 8 ml was given for 23 days after shodana krama. Results: Complete remission was shown by 12(65%) patients and Marked improvement was shown by 18(35%) patients. At the end of treatment No patient remain unchanged. Conclusion: Thus the Nirgundi Taila Nasya followed by Gomutra Haritaki proved that effective in combating the disease Hypothyroidism.
Licence: creative commons attribution 4.0
Galaganda, Hypothyroidism, Nirgundi Taila Nasya, Gomutra Haritaki
Paper Title: Psychological Factors Influencing Risk Appetite: A Study of Mutual Fund Investors
Author Name(s): Shruti Bansal, Prof. (Dr.) Deepak Kumar Agarwal, Stuti Jain
Published Paper ID: - IJCRT2309420
Register Paper ID - 244205
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309420 and DOI : http://doi.one/10.1729/Journal.36217
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309420 Published Paper PDF: download.php?file=IJCRT2309420 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309420.pdf
Title: PSYCHOLOGICAL FACTORS INFLUENCING RISK APPETITE: A STUDY OF MUTUAL FUND INVESTORS
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.36217
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d543-d554
Year: September 2023
Downloads: 126
E-ISSN Number: 2320-2882
In mutual fund investing, understanding risk appetite is pivotal as it reflects an individual's preparedness to withstand fluctuations in asset values. Knowing investors' risk tolerance aids in selecting mutual funds aligning with their comfort levels and financial objectives. The study titled delves into the intricate landscape of investment behavior within the mutual fund domain, exploring determinants influencing investors' risk appetite. It utilizes mixed-method approaches, combining qualitative and quantitative methods, to comprehensively understand the elements impacting risk tolerance. The study emphasizes the role of financial literacy in shaping risk appetite. Informed investors are better equipped to evaluate risks and returns, influencing their risk tolerance. The research assesses how varying financial literacy levels impact willingness to take on risk. Demographics like age, income, and occupation also influence risk tolerance. By analyzing these factors, the study reveals how diverse profiles impact comfort levels with risk. Market conditions are examined as dynamic influences on risk appetite. Economic cycles, volatility, and global events sway perceptions of risk. The study investigates how these conditions affect risk appetite, uncovering the interplay between external factors and investor preferences. Risk perception is also explored; subjective evaluations shape investment choices. The research probes cognitive biases, emotional responses, and past experiences that influence risk perception.
Licence: creative commons attribution 4.0
Risk appetite, Mutual Funds, Risk Tolerance, Risk Perception, Economic Cycles etc.
Paper Title: Smart Cities in India: Harnessing Technology for Sustainable Urban Development in the Current Scenario
Author Name(s): Sandhya Pathania, Reenu Prajapat
Published Paper ID: - IJCRT2309419
Register Paper ID - 244124
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309419 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309419 Published Paper PDF: download.php?file=IJCRT2309419 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309419.pdf
Title: SMART CITIES IN INDIA: HARNESSING TECHNOLOGY FOR SUSTAINABLE URBAN DEVELOPMENT IN THE CURRENT SCENARIO
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d535-d542
Year: September 2023
Downloads: 124
E-ISSN Number: 2320-2882
भारत तेजी से शहरीकरण से गुजर रहा है, इस परिदृश्य में स्मार्ट शहरों की अवधारणा सतत विकास को बढ़ावा देते हुए एक महत्वपूर्ण रणनीति के रूप में उभरी है। इस शोध पत्र का उद्देश्य सतत शहरी विकास के लिए प्रौद्योगिकी के एकीकरण पर ध्यान केंद्रित करते हुए भारत में प्रमुख स्मार्ट शहरों का विश्लेषण प्रदान करना है। यह शोध पत्र भारतीय स्मार्ट शहरों में नियोजित प्रमुख पहलों, नीतियों और तकनीकों की पड़ताल करता है तथा संभावित लाभों और चुनौतियों पर चर्चा करता है और सफल स्मार्ट सिटी परियोजनाओं सम्बन्धी केस स्टडीज़ प्रस्तुत करता है। भारतीय संदर्भ की जांच करके, इस पत्र का उद्देश्य भारत में सतत शहरी विकास के लिए प्रौद्योगिकी के उपयोग में अद्वितीय अवसरों और विचारों पर प्रकाश डालना है।
Licence: creative commons attribution 4.0
Smart Cities in India: Harnessing Technology for Sustainable Urban Development in the Current Scenario
Paper Title: Use of Social Media platforms for Academic Information by the students of Guru Nanak Dev University, Amritsar
Author Name(s): Rajinder Kumar
Published Paper ID: - IJCRT2309418
Register Paper ID - 242272
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309418 and DOI :
Author Country : Indian Author, India, 143005 , Amritsar, 143005 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309418 Published Paper PDF: download.php?file=IJCRT2309418 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309418.pdf
Title: USE OF SOCIAL MEDIA PLATFORMS FOR ACADEMIC INFORMATION BY THE STUDENTS OF GURU NANAK DEV UNIVERSITY, AMRITSAR
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d528-d534
Year: September 2023
Downloads: 106
E-ISSN Number: 2320-2882
The current article investigates the use of social media platforms by the students of Guru Nanak Dev University, Amritsar for getting a variety of academic information in their day-to-day life. The study has made use of Google Forms to create an online questionnaire for collecting the data to complete this research. 102 responses have been received from 150 students for a response rate of 68%. Results showed that 51% respondents use social media platforms on a 'Daily basis' followed by 31.4% respondents who use social media platforms 'As and when required' for getting desired academic information. 73.5% of respondents said they utilised social media for understanding concepts, with YouTube and Wikipedia being the most popular choices, listed by 93.1% and 61.8% of respondents, respectively. Preparing notes, searching for new information, and supplement classroom learning were the primary academic uses of social media among respondents.
Licence: creative commons attribution 4.0
Social media, Academic information, Guru Nanak Dev University, Information needs.
Paper Title: FRID CRYPTOGRAPHY AND PROTOCOL
Author Name(s): Niravkumar Patel
Published Paper ID: - IJCRT2309417
Register Paper ID - 244127
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309417 and DOI :
Author Country : Indian Author, India, 380024 , Ahmedabad, 380024 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309417 Published Paper PDF: download.php?file=IJCRT2309417 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309417.pdf
Title: FRID CRYPTOGRAPHY AND PROTOCOL
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d518-d527
Year: September 2023
Downloads: 95
E-ISSN Number: 2320-2882
The Internet of Things can be categorized as one of the technologies of the 21st century. This technology has enabled technology users to achieve a lot by solving existing challenges while offering opportunities for improving how various things are being done. However, the much-hyped technology has started to get some bad reputations. Most of these harmful vices have been brought about by the various security concerns within technology. Fortunately, there are various ways through which the users can improve the security of this technology. One of the techniques that can be applied to secure the internet of Things is cryptography. This research will discuss cryptography as involved in the Internet of things. More specifically, we will seek to explore how RFID authentication schemes of IOT can be secured using elliptic curve cryptography.
Licence: creative commons attribution 4.0
FRID cryptography and protocol
Paper Title: TO EVALUATE THE EFFICACY OF VAITHARANA BASTI AND ERANDAMOOLADI NIROOHA BASTI IN GRIDHRASI W.S.R. TO SCIATICA
Author Name(s): DR. AKSHATA GONI, DR V S KANTHI, DR G S RAKESH, DR VIJAYKUMAR B MATH
Published Paper ID: - IJCRT2309416
Register Paper ID - 244114
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309416 and DOI :
Author Country : Indian Author, India, 582114 , Gadag district, 582114 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309416 Published Paper PDF: download.php?file=IJCRT2309416 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309416.pdf
Title: TO EVALUATE THE EFFICACY OF VAITHARANA BASTI AND ERANDAMOOLADI NIROOHA BASTI IN GRIDHRASI W.S.R. TO SCIATICA
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d507-d517
Year: September 2023
Downloads: 129
E-ISSN Number: 2320-2882
Gridhrasi can be equated with sciatica, where pain, weakness, numbness, and other discomforts along the path of the sciatic nerve often accompanies low back pain. It is a common affliction of adults, costing billions of dollars in healthcare and resulting in more lost days of work than any other illness but the common cold. A herniated disc, spinal stenosis, piriformis syndrome, etc., can all cause sciatica. The treatment available for sciatica in modern medicine is not very satisfactory. The role of research in Ayurveda is to elucidate the underlying principles and to explain them in modern parameters. The present study was aimed at establishing clinically the effect of Vaitharana Basti and Erandmooladi Nirooha Basti the management of Gridhrasi. A total of 40 patients were registered for the study, 20 patients in group A (Vaitharana Basti) and 20 in group B (Erandamooladi Nirooha Basti). The results show that both treatments had a good effect on Gridhrasi, but there was better relief of the signs and symptoms in group B. Erandamooladi Nirooha Basti might be more effective in the recovery of the patient.
Licence: creative commons attribution 4.0
Gridhrasi, Sciatica, Vaitharana Basti, Erandamooladi Nirooha Basti.
Paper Title: Radio Advertising- An Underrated And Powerful Promotional Tool
Author Name(s): Aaron Abhilash Yegudala
Published Paper ID: - IJCRT2309415
Register Paper ID - 244131
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2309415 and DOI : http://doi.one/10.1729/Journal.36165
Author Country : Indian Author, India, 500040 , Secunderabad, 500040 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2309415 Published Paper PDF: download.php?file=IJCRT2309415 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2309415.pdf
Title: RADIO ADVERTISING- AN UNDERRATED AND POWERFUL PROMOTIONAL TOOL
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.36165
Pubished in Volume: 11 | Issue: 9 | Year: September 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 11
Issue: 9
Pages: d502-d506
Year: September 2023
Downloads: 109
E-ISSN Number: 2320-2882
Radio is an age-old medium of entertainment and advertising. The first radio advertisement was done by the American Telecommunications expert AT&T in 1922. Though Radio lacks the visual aspects of an advertisement, it is still a strong contender for advertising and promotional purposes. It is a perfect medium for regional advertising. The local saloons, real estate firms, bakeries, and even smaller establishments whose scope of customer coverage does not go beyond the city or town find radio as an excellent platform to advertise their brand, products, or services. The cost efficiency coupled with the pinpointed approach for their target audience is what makes the radio a go-to platform for local marketers. As radio comes as a basic product offering in automobiles and phones, the exposure to radio is more among the people who use cars for transit. Now the audio-only function in radio is certainly a challenge for marketers to impress the audience. As clutter is a common phenomenon associated with radio advertising, it becomes more challenging for advertisers to ensure attention, absorption, interpretation, and memorization of the brand name among the listeners. Hence, marketers have found newer ways of appealing to the listeners. The advancement of technology and creativity has paved the way for new strategies to attract the audience, carry the message, and influence them in their consumer behaviour.
Licence: creative commons attribution 4.0
Advertising, Promotional strategies, consumer behaviour, target market